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					             Planet Press
Variable Printing, Document Creation
       and Data Manipulation

             Brent Wesler
         Westbrook Technologies
             Larry Curran
             Objectif Lune
            Company Overview          OBJECTIF LUNE INC.


                                                    USA
• Founded in 1993
• Leader in Transactional & Promotional         UK
  VDP
                                           FRANCE
• International in Scope
• 400% Growth in the Last 5 Years        GERMANY

• 130 Employees
• Objectif Lune Inc.                          ASIA


   – Objectif Lune                        BENELUX

   – Atlas Software
   – Techno Design
                                    LATIN AMERICA


                                             AUSTRALIA
         What Does Planet Press DO?
1.   Take ASCII data stream or output
2.   Format using Planet Press (PP) design tool template
3.   Apply conditions and logic
4.   Output to dynamic, variable document
5.   Print or image
6.   Provide workflow capabilities thru Planet Watch
           Planet Press Business Uses

• Replace three-part forms
• Transactional forms
   – Coupons
   – Different messaging on each form
• PDF manipulation
   –   Take PDF, turn it into TEXT
   –   Use PP to read and pull specific values from TEXT
   –   Turn it back into a PDF
   –   Index using the retrieved text values
   –   No need for zonal OCR
Existing PDF
with NO access
to data values
                 Manipulate PDF

                                          Convert
                                          PDF into
                                          ASCII
                                          TEXT




                          Use Planet
                          Press to pull
                          values from
                          the ASCII
                          file

                          Use as
                          index data
         Planet Press Business Uses

• Document workflow
   – Update/Select/Insert into ODBC data source
   – Automate emails, split document pages
   – Convert file formats
• Promotional, transactional, performance Printing
• Web forms
   – Dynamic web entered data ported into templated document
     Dynamic Document Creation


                         To Document
                            Storage
Web Form




                      To Dynamic
                       Document
How do Fortis and PlanetPress
         Integrate?
        Fortis/Planet Press Connector




• Captured index data from PP handed-over via *.PDI file
• Fortis Planet will monitor Source directory for PDF or TIFF
  files
• For each PDF/TIFF will exist one PDI file with the same file
  base name (i.e. 1234.PDF and 1234.PDI)
Planet Press Suite Overview


   Codeless Design Tool
Automation & Output Mgmt.
        Variable Data Printing In a Nutshell
Promotional                      Transactional or Blended




  High Speed Mail Merge            Statements and Billing
                                   With 1:1 Marketing              Checks




   Personalized Mailings           Multi-Part Forms & Labels       Grey Bar Reports
Data Streams

           Database              Line          ASCII        UNIX        AS/400
CSV                        XML
                                        DJDE           VIPP    Linux Mainframe
          The PlanetPress Suite Concept




      Design                Workflow




A Complete Solution
       How it Works: Watch Automation

Host Computer


                    PlanetPress
                    Watch Server




PlanetPress
Design Station

                 PC Server Running
                 2000 / NT / XP



                                     Printer
Automation & Output Management
Transactional Printing
Transactional Printing

       Data re-
       formatted
       Conditional
       Message
       Bar Codes
       Attractive
       Added
       functionality
Transactional Printing




          Data re-formatted,   Conditional Labels
          no prices
Transactional Printing


       Yet another
       format.
       Conditionally
       Printed, e-
       mailed or
       faxed.
       Sent
       automatically
       at time of
       printing.
       Personal
       note.
Transactional Printing



       Use the
       shipping
       address.
       Letter offering
       thanks and
       specials!
       Created
       automatically
       at time of
       printing.
Transactional Printing




           Make it easy to    Custom Message,
           re-order product   could change daily.
                      Transactional Printing




                              AFTER
                              With no change to the
                              host system, output a
BEFORE                        personalized cover letter,
Raw data from host usually    invoice, pick ticket,
printed on legacy or impact   shipping label, and so
printers.                     much more!
               Transactional Workflow

                         Print Pick Ticket
                         & Labels
                                             E-mail
                                             Invoice
PlanetPress
Watch Server




                    Print
                    Letters                                   Fax Order Conf.


                    Print                         Digitally Archived
                    Invoices
Other Business Use Cases and
        Applications
       Focus on Typical Applications
Business Forms: Any company/customer


People process owners
or those in purchasing
or those who receive a
page out of multi part
business forms

Slow process using
difficult to read, multi-
part forms that are                Streamline the Workflow
burst, decollated and              Print Documents Where They are Needed
manually distributed.              Auto Archive/Email/Fax
         Focus on Typical Applications
Warehouse Documents Manufacturing & Distribution
Pick Tickets & Labels - Bills of Lading

Warehouse logistical
manager and warehouse
employees that print or
use the printed
documents in a
warehouse.

 –Manually Matching
  Pick Tickets &
  Shipping Labels
 –Re-keying information
  to print shipping
  labels
 –Manual Tracking of            Conditional Style & Easy to Read Pick Ticket
  inventory                     Integrates shipping and return labels
                                Bar-coded Pick Tickets
        Focus on Typical Applications
Report Printing: Eliminate Greenbar


Data center managers
and report recipients.

– Having to print reports
  that are not actually
  read.
– Manual separation of
  reports by
  department/location            Auto Splitting and Routing of Reports
                                 Output as Print, Email or Fax
  and mailed out
                                 Simultaneously Archive Digitally
– Rows of file cabinets
  filled with green bar
  reports.
        Focus on Typical Applications
Grade Reports K through 12, Colleges



The data center
manager.

 – Misaligned, Difficult
   to Read Grade
   Reports
 – Transcripts
 – Concerns about
   security with                 Add Conditional Messages
   alternate print               to Student and Parents
   methods
        Focus on Typical Applications
Check Printing (AS400 environments)


Data center manager

–Printing on impact printers
 that are frequently
 breaking down.
–Concern about check stock
 being accessible and the
 print data stream being
 easy for a system
 administrator to trap,
 modify and re-print…                 Use z-fold, security paper stock
 check fraud.                         and pressure sealer for
                                      automated, safe printing.
        Focus on Typical Applications
Legal, Insurance, and Financial Verticals


The manager of the
workers who are
manually assembling
policies.

Having to manually
combine policies from
pick tickets and
limited ability to                 Automatic Policy Assembly
customize the set.                 Personalized Graphs
                                   Eliminate Offset Press Brochures
        Focus on Typical Applications
Highly Personalized Invoices for Any company




People in marketing
looking for creative
new ways to
generate new
revenue.

Looking for new
ways to advertise            Turn Invoices into Advertising Vehicles
and upsell to                Use Color to Increase Comprehension for Faster Payment

customers.
Have a question or need additional help




                  Brent Wesler
        Director of Professional Services
           Tel: 203-483-6666 ext. 627
      E-mail: brentw@westbrooktech.com

				
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