Advantages of E Mail by dwc20915

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									The e-mail evolution
                         From a New York Times article
                    “Ambitious Package to Raise Productivity (and Microsoft’s Profit”).
                                   By STEVE LOHR August 16, 2004




“Making collaboration faster, easier and more efficient will be the next
revolution in worker productivity, and we want to be in the forefront.”
[Peter Rinearson – Vice president for new business development in Microsoft‟s information worker
group.]



“Automating collaborative work is a promising frontier for productivity
gains.” [Economist and analyst agree.]



                       There is a lot of buzz about collaboration.
                         But what is people really looking for?


                                                                                                   2
          Competitive advantages:
         the new computing frontier



        Connectivity and high bandwidth
          offer a powerful competitive advantage:



collaboration to share increasingly complex activities...




           ...and users need adequate tools.



                                                            3
                      Today solution: e-mail



  Today collaboration programs, based on proprietary server and structured
                         programs, don‟t fit user‟s needs.
Costs and infrastructures commitments are not facilitating their diffusion.

                   People don‟t want to complicate their life!
    In fact, e-mail ends up being the only alternative to share activities.


                                   Why?

   Because it is the simpler and more natural way to put people in contact.
        Because it is universal, always available and firewall compliant.


                                                                              4
                                  Use of e-mail
                     “There should be more to collaboration than e-mail”
             An IDC white paper by analysts Mark Lewitt and Robert P. Mahowald.




Individuals from multitudes of organizations use e-mail to work together to
create and review content, consider options, make decisions and coordinate all
types of business processes.

Every day, e-mail is used to communicate and to coordinate business
processes involving provider, customers and partners.




     More than 90% of professional activities are shared thorugh e-mail.




                                                                                  5
                        E-mail inadequacy



             E-mail is not adequate to meet the new requirements.

                                   Why?

 Because it has been designed to simply exchange messages and
  documents.
 Because it is only made up by a single use text area.
 Because it has problems of chaotic storage: spam, security, total lack of
  contextuality...

                        To share activities efficiently,
                users need more than a simple mail message.


                                                                              6
                        UBQ’s Mail solution



UBQ‟s has developed an application to collaborate efficiently while preserving
all e-mail advantages.


• UBQ‟s Mail gets people in touch by using e-mail.
• UBQ‟s Mail generates a proprietary document (uContext) specifically
designed to make collaboration efficient and effective.



 UBQ‟s Mail is an advanced e-mail application suitable to communicate and to
               share activities, no matter how complex they are.


                                                                                 7
       UBQ’s Mail innovations



The main innovations introduced by UBQ's Mail are:




uContext: the graphic collaboration environment.

        uConcept: the sharing procedure.




                                                     8
 uContext, UBQ’s Mail proprietary document




                E-mail uContext

                   Static   Dynamic

              Single-use    Multi-use

             Unidirection   Multidirection




UBQ’s Mail = Communication + collaboration
                                             9
                uConcept: the sharing procedure



uConcept codifies and compresses UBQ‟s Mail data as an e-mail attachment
and controls mail sequence to avoid loss of information.
UBQ‟s Mail data are related to:
• control of homogeneous objects visualisation and positioning
• heterogeneous resources description, and
• author identification and time stamping.



            uConcept allows UBQ‟s Mail to visualize an exact copy
                   of the shared uContext on every PC.


                                                                           10
         Integration of UBQ’s Mail into MS Outlook®



To make its diffusion easier, UBQ‟s Mail has been designed to be integrated on
                              every e-mail application.


        It is now available UBQ’s Mail 1.0 for MS Outlook®.




             UBQ‟s Mail adds an important value to MS Outlook®.




                                                                            11
         UBQ’s concept


                         E-mail: a chaotic inbox




     A                         B                        C                          D

In       Out              In       Out             In       Out               In       Out




           represent the contents introduced by users A, B, C and D in a shared session.


                                                                                             12
       UBQ’s concept


                       UBQ’s Mail solution


    UBQ‟s world                               E-mail world

                                   A     In
                                        Out

       uContext
                                   B     In
                                        Out


                                   C     In
                                        Out


                                   D     In
                                        Out
uContext: shared environment

                                                             13
    UBQ’s concept


                    UBQ’s Mail solution



                           a b                 A   B
                                   Project 1
                           u

                           c d                 C   D   E
                                   Project 2
U           fa g
            c d
            h ub           e   u

            eu u
            u              f   g               F   G
                                   Project 3
                           u

                           h u                 H
                                   Project 4

                                                           14
                                                            Collaboration software market extension



                                                                             e-Mail
                                                                           UBQ’s Mail




                                                              Groove 1                  Groove 2
                                                                                                                         Collaboration market analysis




                                                                                        WorkPlace
                                                                                                            UBQ’s Mail




                                                                                        SharePoint


                                                                                      BSCW


     Products extend accordingly to the sector of use.
                                                                    Kubi




                                                                                           Corporate and
                                                         SoHo &
                                                                              SME          public
                                                         Personal
                                                                                           administration
15




                                                                                 Business market
       Positioning of UBQ’s Mail for MS Outlook®




Knowledge management   Virtual collaboration   A crossing application.

                                               UBQ‟s Mail 1.0 for MS
                                               Outlook® features offers
                                               agile and intuitive
                                               collaboration solutions
                                               with functions extensible
                                               to the fundamental sectors
                                               of the enterprise.

 e-Learning             Work management




                                                                            16
            Market analysis


                               Strengths



 UBQ's Mail: high level collaboration embedded on MS Outlook®.
   Light and easy to download from the web (about 3 MB).
   Easy and intuitive to use.
   Contextual and responsible representation of information.
   High level of company KH protection.
   High level security and privacy: work is held within a „trusted community‟.
   No critical user number.
   User evolves spontaneously from simple activities to complex projects.


           NO ADMIN – NO INFRASTRUCTURES – INSTALL & GO.



                                                                                  17
       Market analysis


                         Weaknesses



   Users think they are already collaborating trough e-mail.
   UBQ‟s is a new, unknown brand.




                                                                18
            Market analysis


                              Opportunities



   E-mail is not designed to collaborate.
   E-mail grows steadily.
   Market requires a more evolved e-mail.
   UBQ‟s Mail is free of infrastructure burdens and related costs.




                                                                      19
           Market analysis


                               Threats



 Despite their poor results, software majors are pursuing the policy to bind
  customer to centralized, proprietary structures.




                                                                            20
                   Official running test results



 “UBQ‟s Mail for MS Outlook®, on its firts commercial version, is totally
  satisfactory and usable.”
 “UBQ‟s Mail for MS Outlook® is free of problems that can inhibit its regular
  use. Its web download is simple and safe.”
 “Positive impact on advanced user: it makes daily work safer and easier.”
 “User satisfaction can be foreseen because of its simple, reliable and
  intuitive use”.


                           Official tests have been run under directives and control of SNC, a
                                                  company specialized on software evaluation.
                                                                 Their reference customers are
                                la Caixa, Gas Natural, Deutsche Bank, SCH, BBVA, IBM,
                                                          FIATC, Gruppo Generali, Iecisa.


                                                                                           21
         Some authoritative opinions on UBQ’s Mail



 Enrique Dans. Professor and Director of Information technology area at
  “Instituto de Empresa de Madrid”:
                       “Ingenious, very usefull and easy”.


 Mariano Ferrera. “Byte” Technical manager – MKM Publishing group.
     “It’s time since I didn’t see such an innovative and ingenious product”.


 Ángel González. “ Business Publishing Consulting” Managing director.
                 “Yes, UBQ’s Mail is a truly universal product”.




                                                                            22
Some authoritative opinions on UBQ’s Mail




                             UBQ’s Mail
                             A competitor to the complex
                             collaboration products is born.
                             UBQ’s Mail is based on the simplicity
                             to boost e-mail shaping it to the
                             needs of this kind of applications.




                                                               23
                              Conclusion



The procedure „UBQ's concept‟ on wich UBQ‟s Mail has been developed,
is on patent pending phase at US Patent Office since February 8th, 2005.




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