Cdma2000 1X - PowerPoint

Document Sample
Cdma2000 1X - PowerPoint Powered By Docstoc
					cdma2000® @ 450 MHZ
        cdma450

           Vera Kripalani

       QUALCOMM Incorporated


 Aug 2, 2004
                  Outline
  “A Case Study of a Successful, but not
  well-known, TIA Standard’s Application”
CDMA today
CDMA at 450?
Spectrum Allocation and Standards
cdma450 deployments
cdma450 vendors
3G services at cdma450
Breakout Discussion
                       Global CDMA
                    Subscriber Growth
        Over 200 Million subscribers in 55 countries




Source: CDMA Development Group, www.cdg.org. Data through March 31, 2004
              Over 110 Million 3G cdma2000®
           Reported* Subscribers (Tab N, as of June 2004)
                  120

                                     cdma2000 1X (103M)
                  100                cdma2000 1xEV-DO (8.06M)
                                     WCDMA (6.59M)
Subscribers (M)




                   80


                   60


                   40


                   20


                    0
                                                      ay




                                                                                                                                                ay
                                                                     ly

                                                                            ug
                                               pr




                                                                                                                                        pr
                                                                                                  ov
                           3




                                                                                                                     4
                                                                                            ct




                                                                                                          ec
                                                             ne




                                                                                     p
                                       ar




                                                                                                                                 ar
                                 b




                                                                                                                           b
                        '0




                                                                                                                  '0
                               Fe




                                                                                  Se




                                                                                                                         Fe
                                                                   Ju




                                                                                          O
                                              A




                                                                                                                                       A
                                      M




                                                    M




                                                                                                                               M




                                                                                                                                              M
                                                                           A




                                                                                                 N

                                                                                                         D
                                                           Ju
                    n




                                                                                                                n
                   Ja




                                                                                                             Ja
                        *Fifty of the 96 operators have reported 3G CDMA subscriber totals at some point. Nineteen of those operators have updated their
                        3G CDMA subscriber totals for May 2004. Thirty-two operators have yet to report 3G CDMA subscriber numbers.
                    Source: www.3Gtoday.com
                   cdma450

• cdma450 refers to cdma2000® technology
  deployed in the 450 MHz spectrum

• Key benefits:
  • All the advantages of third-generation CDMA
    capabilities
  • PLUS: Reduction in deployment costs due to
    frequency allocation, i.e., less cell sites for same
    geographic area
     Why deploy at 450 MHz?
• RF propagation advantage at 450 MHz results in fewer cell
  sites for a cellular network
 Therefore, deploying at 450 MHz is more cost-effective than
 deploying at higher frequencies.
• When regulators allocate 450 MHz spectrum for cellular
  – New operators can enter the market
  – An existing operator that is running out of capacity on its existing
    networks can deploy additional networks in the 450 MHz band

• Furthermore, if the frequency range allocated matches the 450
  MHz band allocations elsewhere e.g., Eastern Europe and
  Russia
  – Operators can benefit from the economies of scale afforded by being
    part of the larger cdma450 community
         Applicable Standards
• cdma450 is part of TIA Interim Standard IS 2000
   – Band Class 5
   – 1x EV-DO is an evolution of IS 2000 and also supports Band
     Class 5


• cdma450 is the basis for the European CDMA-
  PAMR standard
   – System for Public Safety using cdma2000® in the 410-430, 450-
     470 and 870-876/915-921 MHz bands, which are allocated to
     PAMR in Europe
Romania

                                 Zapp Mobile (Telemobil)
                                     Opened service December 2001, first
                                     operator to launch cdma450 in Europe
                                     200,000 subscribers, December 2003
                                     85% corporate users
                                     ARPU $33-$34
                                     Launching BREW services



Romania
• 22 M POPs
• 7 M total subscribers (32% pen.)
                                      Russia
                                      Russian Ministry of Telecommunications granted
                                      cdma450 federal status in 2002
                                      The first commercial network under the Skylink
                                      brand was launched by Delta Telecom in
                                      December 2002 in St. Petersburg with Lucent
                                      equipment
                                      40,000 subscribers end 2003
                                      ARPU of 3G Subscriber 7x 1G Subscriber
                                        $10 ARPU  NMT
                                        $70 ARPU  cdma450
                                      Voice MoU of 3G Subscribers 17x 1G
                                      Subscribers
                                        60 MoU  NMT

Russia                                  In excess of 1000 MoU  cdma450
• 145 M POPs                          Moscow Cellular Communications (now part of
• 39 M total subscribers (27% pen.)   SkyLink holding) launched cdma450 service in
                                      Moscow in November 2003, with 9,000 subs
                                      the end of March 2004
Russia (cont’d)

    Kuzbasskaya Cellular Communications (KCC) launched
    cdma450 service in March 2004 with 64 base stations.
    Network infrastructure vendor: ZTE

    Bashkortostan Cellular Communication (BCC) launched in
    September 2003 with 24 BTSs; will expand to ~80 BTSs.
    Network infrastructure vendor: Huawei

    Other NMT Operators who received license to provide cdma450
    mobile cellular services

       Rostov Cellular Telephone
       Uralvestcom
       Novosibirsk Cellular Communications
                         Belarus
                                            Belcel
                             Belcel the local NMT operator launched
                             cdma450 services in February 2003. The
                             network consists of 60 BTSs and a switch
                             from Huawei and covers nearly 80% of the
                             population.
                             30,000 subs end of March ‘04
                             Skylink in St. Petersburg and Belcel have
                             a roaming agreement.


Belarus
• 10 M POPs
• 1.1 M total subscribers (11% pen.)
                       Czech Republic
                                   cdma450 EV-DO at 450 MHz
                             Eurotel has signed a contract with Nortel Networks to
                             deploy the first cdma2000® 1X EV-DO network
                             operating in the 450 MHz radio spectrum.

                              The network will help Eurotel introduce broadband
                             Internet and other advanced services to wireless
                             subscribers
                             The official EV-DO launch is expected August 2nd ‘04
                             Network deployment is nationwide




Czech Republic
• 10.2 M POPs
• 9.7 M total subs (94.7% pen.)                             Gtran EV DO Module
Georgia
               Iberiatel
  Iberiatel the local NMT operator
  launched cdma450 services in April
  2004.
  The network currently covers the
  capital, Tblisi. Network will cover rest
  of the country by the end of the year.
  Iberiatel’s BTSs and switch are
  provide by Huawei.
                                Latvia
                                       Telecom Baltija

                                   Telecom Baltija, an NMT
                                   Operator, was awarded a
                                   cdma450 license in October
                                   2003.
                                   Network infrastructure
                                   vendor: Nortel
                                   Telecom Baltija expects to
                                   launch the service in 2Q ‘04
Latvia                             with 20 BTSs and then cover
• 2.3 M POPs                       90% of the country by the end
• 1.3 M total subs (55% pen.)      of 2004.
   South East
      Asia
                                            •   Indonesia
     Many People
                                                   • MSI (previously Mobisel) is deploying a
     Waiting for a
     Better Service                                  cdma450 network
                                            •   Vietnam
                                                   • ETC launched a cdma450 network in 2003




                                        Indonesia
                                           • 240 M POPs
                                           • 12 M total subscribers (5% penetration)



                                        Vietnam
                                           • 80 M POPs
                                           • 1.9 M total subscribers (2% penetration)


Source: EMC World Database March 2003
Pilot Project by ANATEL in Brazil: Digital Inclusion
http://www.anatel.gov.br/Universalizacao/inclusao_digital.asp

As a compliment to the public consultations of the regulation on Digital
Communications Services, ANATEL’s Superintendency of Universal
Services (SUN) is coordinating a field trial on Digital Communications
Services.

The experiment involves various companies working together and
utilizing their distinctive specialties including terminal equipment, wireless
networks, routers, management service billing and tariff platforms, free
software and applications highlighting the theme of digital inclusion.

The demonstration is often conducted at Anatel’s headquarters in Brasilia
and in numerous places in and outside of the city.

ANATEL will publish a public consultation on the 450 MHz band (ANATEL
Press Bulletin, June 2, 2004)
Pilot Project by ANATEL in Brazil: Digital Inclusion
Comparative Analysis of Coverage Area

   Frequency             Cell Radius (km)           Coverage Area            Relative Number
     (MHz)                                              (km²)                of Base Stations
       450                       48.9                      7521                         1
       850                       29.4                      2712                       2.8
       950                       26.9                      2269                       3.3
      1800                       14.9                       618                      12.2
      1900                       13.3                       553                      13.6
      2500                       10.0                       312                      24.1

 Source: Presentation given by Antonio Valente, Vice President of ANATEL, Brazil, May 2004.
Infrastructure Vendors
•   Lucent
    – Actively promotes cdma450 worldwide
    – First ever cdma450 commercial system
    – Commercial systems in Romania and Russia
    – Supports 1X EV DO
•   Huawei
    – Commercial system in Belarus
    – Trial systems in Russia and Chin
    – Supports 1X EV-DO
•   ZTE
    – Trial and Commercial systems in China
•   Hyundai Syscom
    – Trial systems in Romania
•   Nortel Networks
•   Ericsson
•   Motorola/Winphoria
              Handset Vendors
• Hyundai/Curitel and Synertek were the first handset
  vendors
   – First commercial products for Inquam
   – Sales in Romania, Russia, China and Belarus
• New vendors are entering the market
   –   ZTE
   –   Huawei
   –   GTRAN products
   –   Compal
   –   Giga
   –   AnyDATA


            Fixed Terminals
                                Mobile Point of Sale   IPAC Streaming Video
                 AnyDATA Application Products
                       Mobile Data Terminal      e CHECK       i LAB CDK II
AnyChecker
: AMP-100




i PORT
                            DT2000-Dual       DTGS-800     DTG-2000/450
EM series (800,Dual)
        cdma450 offers

• High-Speed data rates with 1xEV- DO
• Rich functionality in the chipsets
• The BREW platform that allows for new and
  customized applications
Framework for
service creation &
execution in                                    Fast, fat pipe
                                1xEV-DO
cdma450 systems




                               Services




                                            Internet Launchpad
    The Application Platform              The Application Engine
An Exciting Set of Applications
       Position Location Services
               Push-To-Talk
        Mobile Instant Messaging
               Public Safety
               Infotainment
              Tele-Medicine
           Multiplayer Gaming
            Mobile Commerce
       Audio / Ringtone Downloads
         Mobile Video Streaming
    Camera and Camcorder Applications
           Asset management
                Telematics

          more being devised …
From Now On The Killer App is:
          Choice
Device-specific Applications Will Drive Wireless
                    Growth
                    News            Position
                                    Location


        Ring Tones                        Push to Talk




    Entertainment                              Photo Sharing

                                                               9lbs 2 oz.




        Sports                                 Email


                    Multiplayer     Video
                     Gaming       Monitoring
Mobile Data Performance

                                        KTF ARPU by Type of Handset
                           USD                                                    43
                          $45
                          $40
                          $35
                                                                     28.30
                          $30                             27.73
                                               24.50
                          $25
                                   19.05                                                    Voice
                          $20
                                                                                            Data
                          $15                                                          12
                          $10                                            7.58
                                                              4.04
                           $5           0.90       1.80
                           $0
                                 cdmaOne       1X +       1X +        1X +      1xEV-DO
                                               B&W        Color      BREW

                Operators are looking for ways to increase ARPU
            1X, BREW, gpsOne and 1xEV-DO have met the challenge!
Source: KTF Q1 FY2003 Earnings Release, SKT data - Global Mobile, Sept 10, 2003
cdma2000® Standard’s Impact on Earnings: KDDI au Service
                     (USD Billions)
                        $4.00                                                    $3.87

                        $3.50
                        $3.00                       $2.55          $2.62
                        $2.50         $2.06
                        $2.00
                        $1.50
                        $1.00
                        $0.50
                        $0.00
                                      2001         2002          2003           2004e
                                              (Fiscal Years, ending in March)
                                                      EBITDA
 KDDI net profit more than quadrupled in only 6 months after launching 1X services
 KDDI added 714K 1X subs in Q4’03, ending with more than 11.8M cumulative 1X subs
 KDDI is posted a larger net increase in mobile phone subs than NTT DoCoMo in 2003
 KDDI raised its FY2004 ARPU estimate from $69.33 to $70.47

  KDDI predicted its profit for the year ending March 2004 would rise by more than 65% to US$857 million.
                   KDDI's share price is up by about 70% in 2003, far outpacing its rivals.
 And so it was no surprise that ……

Skylink saw its ARPU jump 700%
  after it deployed cdma450



       cdma450 – A TIA STANDARD
      for cost-effective Broadband services
Thank You !

				
DOCUMENT INFO
Description: Cdma2000 1X document sample