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MusicPhotoVideo
OSTA Press Conference


      PMA 2004
     February 13
     www.osta.org/mpv
                          Agenda
• Introduction
   – Parker Lee, Chairman of OSTA
• Introduction to MPV
   – Pieter van Zee – Chairman OSTA MPV WG; Senior Architect, HP
• MPV for Consumer Electronic Products
   – Bob Zollo, Vice Chairman, OSTA; Pres., Software Architects, Inc.
• MPV for Portable Storage
   – Dr. Po-Chieh Hung, Chairman, OSTA MPV Portable Storage WG;
      Konica Minolta
• MPV Adoption
   – Nikon Corporation: Richard LoPinto, Senior Vice President,
     Products, Technology and Engineering, Nikon Inc.
   – Olympus Corporation: Toshikazu Hayashi, GM, R&D Division
   – HP: Pieter van Zee, Senior Architect, Digital Home Solutions
   – Samsung Electronics Co.: Seong Kook Shin, Engineer, Digital
     Media Company
• Summary
                   About OSTA
• Incorporated in 1992 to promote the use of recordable
  optical technologies and products
   – Over 50 members including some of today’s largest PC, CE,
     software and media manufacturers
• OSTA contributions to optical technology
   – Universal Disk Format (UDF)
       • Adopted as the file system for DVD, CD-R/RW
   – Uniform Packet Writing
       • Common form of packet writing for CD-R made possible
         compatible multi-session recording
   – MultiRead
       • CD-R/RW discs compatibility in CD-ROM, CD-RW and DVD drives
       • Universally implemented by drive manufacturers
• OSTA is open -- all companies are invited to join
• Website: www.osta.org
       Introduction to MPV


     Enjoying Collections of Digital
Music, Photo, and Video Files Everywhere

                 Pieter van Zee
     Chairman, OSTA MPV Working Group
     Senior Architect, Digital Home Solutions
            Hewlett-Packard Company
       Introduction to MPV

PCs Are from Mars, CE Products Are from
 Venus: A Practical Guide for Improving
 Communication and Getting What You
      Want in Your Relationships



                                 Apologies to John Gray,
                                 “Men are from Mars,
                                 Women are from Venus”
             PC – CE Convergence:
                  Challenges

PCs are from Mars:                   CEs are from Venus:
• Dynamic media formats              • Fixed & stable formats
  & device capabilities                & capabilities
• Everyone is a publisher,           • Professionals are
  publishing is easy                   publishers, publishing is
• SW / HW refresh                      compute- & time-intensive
  required regularly                 • No firmware refresh,
• Expectations:                        slow HW refresh
   – More flexibility, power,        • Expectations
     and cost                           – More simplicity, reliability
   – Less reliability, simplicity.      – Less cost, power
         PC – CE Convergence:
            Driving Forces

• Communication
  – Everyone is a publisher, publishing is easy
     • Low-cost capture devices, home printing,
       home disc burning, web & P2P publishing
  – Low-cost, recordable, portable storage:
    recordable CD, DVD, memory cards, HDD
  – Low-cost home networking & always-on
    internet access
• Technology platforms convergence
  – More power, lower cost, common dev tools
DI and PC – CE Convergence
          (Storage-Based Interoperability)


                          Software
                                                     CD/DVD
                     Browse / Watch /
                          Store                      Store
                    Browse/
     Portable
                    Watch
     Storage

                                                                   Player/Recorder

                                                               Browse / Watch /
                                                                    Store
                Capture
MobiCam         /View
                                                              TV
                                       Media Files

                     Capture
                     /View           Print
          DSC
                                                                   Browse / Watch


                           Printer
           DI and PC – CE Convergence
                 (Network-Based Interoperability)


              Digital        Software
             Pictures                                                         MediaHub

Portable
Storage                                         Rich Media
                         Photo&Video



                                                        TV


           DSC/MobiCam

                         Photo/MPV

                                                             Browse / Watch
                                                Photo


               Printer
                                        Print
        Problem:

 There is no standard way
 to represent & exchange
collections of music, photo
and video files & metadata
                Problem:
No standard way to represent & exchange
collections of music, photo and video files


                      • Slow to startup
                      • Hard to navigate
                      • File system-style
                        interaction
                      • Poor slideshow
                        experience – not
                        multimedia
                      • Poor
                        interoperability
                   An open, multiplatform,
                      free standard for
                       exchanging rich
                    collections of digital
                   music, photo and video
                      files & metadata
MusicPhotoVideo™
   What is MPV - Technically?
• A control file:
     – “Multimedia playlist”,                            MPG
       “multimedia album”
     – Typical file size: 5K to 50K    Foreground
• A list of assets                      1. Still+Audio   Exif
     – Simple assets: Still, Video,     2. Video
       Audio, …                         3. Panorama
     – Composite assets:                4. Still
       Still+Audio, Multishot,
       Panorama, …                                       Exif
     – Renditions: Thumbnail,          Background
       Screen, …                        1. Audio
• Presentation (optional)                                Exif
     – Multimedia slideshow
• Metadata (optional)                                    WAV

     – Title, description, keywords,
       dates, sizes, …
                                                         MP3
MPV-Enabled Products
         • Guarantees a consistent
           and easy navigation
         • Rapid startup
           – Single file to be read from
             disc or transferred along
             home network
         • Rich metadata available
         • Does NOT require specific
           media file formats.
         • On optical disc, flash
           memory, HDD, home
           network, internet, etc.
         MPV Provides Interoperability
          for Digital Camera Content
    Different File Layouts                                                  Identical MPV Playlists
    (Avoid Collisions on Shared Cards)                                      (Enhance Interoperability)
    ALBUM.PVM
    DCIM/
       100DSCFS/
           MOV08398.JPG   -   JPG thumbnail rendition of video
           MOV08398.MPG   -   video                                           AssetList
           DSC08399.JPG   -   still
           DSC08400.JPG   -   still with audio                                  Video
           DSC08400.MPG   -   audio for still
           DSC08401.JPG   -   still hi-res JPEG rendition of RAW                   Rendition: thumbnail
           DSC08401.TIF   -   still master with hi-res JPG rendition
           DSC08402.JPG   –   still multishot sequence                          Still
           DSC08403.JPG   -   still multishot sequence
           DSC08404.JPG   -   still multishot sequence                          StillWithAudio
A          DSC08405.JPG   -   still panorama sequence                              Still
           DSC08406.JPG   -   still panorama sequence
           DSC08407.JPG   -   still panorama sequence                              Audio
                                                                                Still
                                                                                   Rendition: raw
    ALBUM.PVM
    DCIM/                                                                       Multishot
       132IMDCF/
           MVI_3298.AVI   -   video                                                Still
           MVI_3298.THM   -   JPG thumbnail rendition of video
           IMG_3299.JPG   -   still                                                Still
           IMG_3300.JPG   –   still with audio
           IMG_3300.WAV   –   audio with still                                     Still
       133IMDCF/                                                                Panorama
           IMG_3301.JPG   –   still   hi-res JPEG rendition of RAW master
           IMG_3301.RAW   –   still   master of hi-res JPG rendition               Still
           IMG_3302.JPG   -   still   multishot sequence
           IMG_3303.JPG   -   still   multishot sequence                           Still
           IMG_3304.JPG   -   still   multishot sequence
           STA_3305.JPG   -   still   panorama sequence                            Still
B          STB_3306.JPG
           STC_3307.JPG
                          -
                          -
                              still
                              still
                                      panorama sequence
                                      panorama sequence
       IMINDEX/
           132.CTG
           133.CTG
           D.CTG
        MPV Provides Interoperability
         for Data CD/DVD Content
Different File Layouts        Identical MPV Playlists
(Determined by each vendor)   (Enhances Interoperability)
                                 AssetList
                                   Still
                                      Rendition: master
                                      Rendition: screen
                                      Rendition: thumbnail
                                   Still
                                      Rendition: master
                                      Rendition: screen
                                      Rendition: thumbnail
                                   Still
                                      Rendition: master
                                      Rendition: screen
                                      Rendition: thumbnail
                                   Still
                                      Rendition: master
                                      Rendition: screen
                                      Rendition: thumbnail
                                   Still
                                      Rendition: master
                                      Rendition: screen
                                      Rendition: thumbnail
    Completed & Released
     MPV Specifications


   I3A CPXe
                  Presentation
Internet Photo
                 (Photo/Video)   Music
   Services


                  Basic

                   Core
      Upcoming Extensions
                    Under Development

          CE         Portable   Digital    Home
        Playlists    Storage    Camera    Network


• Additional specifications are under development
  – CE Playlists: Consistent Experiences on CE Devices
  – Portable Storage: updatable, indexed archive of digital
    camera content on portable storage (e.g. CD, DVD, HDD)
  – Digital Camera: high-performance update in cameras
  – Home Network: Multimedia Playlists for Home Networked
    Devices Connected Using UPnP AV
MPV Advantages
               • Developed in an
                 open fashion by
   Open          OSTA’s participating
                 members


               • Multiplatform
Extensible     • Extensible to new
                 technology areas

               • No royalties from
                 OSTA
Royalty-Free      – Minimal one-time
                    administrative logo
                    licensing fee
Growing Industry Support
Companies Participating in MPV-related Press Releases:

   ACD Systems Inc.            Olympus Corporation
   Ahead Software AG           Philips Electronics
   Alera Technologies          Pixel Magic Imaging
   ArcSoft Inc.                Rimage Corporation
   Eastman Kodak Co.           Roxio Inc.
   ESS Technology              Samsung Electronics Co.
   Hewlett-Packard Co.         Samsung Techwin Co.
   Konica Minolta Co.          Software Architects Inc.
   LG Electronics Co.          Sonic Solutions Inc.
   LSI Logic                   Sony Corporation
   MUSICMATCH                  ULead Systems
   Nikon Corporation           Zoran Corporation
              MPV at PMA 2004
• HP announces shipping first MPV-
  enabled Digital Imaging software:
  HP Image Zone and Memories Disc
  Creator
   – Shipping since Fall 2003
   – Bundled with HP cameras, scanners,
     photo printers,
     all-in-ones and select PCs
• Nikon announces support for MPV
  in future digital camera software
• Olympus announces support for
  MPV in future digital cameras
• Samsung announces MPV support
  for future DVD players & digital
  cameras
• Software Associates develops
  validation tools, MPV SDK
MPV CE Playlists & Tools

             Robert Zollo
         Vice Chairman, OSTA

President, Software Architects, Inc. (SAI)
           www.softarch.com
 Validation and Logo Program
• MPV CE Playlists specification defines
  guaranteed interoperability and playback
  in CE products
• Validation program administered by OSTA
  – Self-testing, self-certifying
  – Available to public by 3Q 2004
  – Tools under development by Software
    Architects, Inc.
• MPV Logo program is in development
  – Expected in 3Q 2004
  – Low one-time fee per product for logo use
   MPV “CE Playlist” Validation
• Everything needed to validate MPV Playlists
• Command line tool tests correctness:
  – Parses the play list XML
  – Tests each requirement of the Specification
  – Reports on all errors found in the format
• C++ Source code will be available
• Pre-built for Windows and Mac
• Available from OSTA Q3 of 2004
      SAI MPV Mastering Toolkit

                          MPV Mastering Engine
• Creates MPV playlists
                                                   MPV Playlist
• Outputs Photo and                                  Creator

  Audio assets                ISO-9660                UDF
                            Imaging Engine       Imaging Engine
• Burns assets and
  playlists to CDs or              CD/DVD Burning Engine

  DVDs
• Burns both ISO-9660
  or UDF Disc formats
    MPV Portable Storage
       Specification
           Dr. Po-Chieh Hung
Chair, MPV Portable Storage Working Group
             Konica-Minolta
        Active WG Members
•   Epson
•   HP
•   Konica Minolta - WG chair
•   Eastman Kodak Company
•   Olympus
•   Samsung
•   Sony
•   and more...
             Scope of Work

• Allow anyone to handle DSC content easily
  and safely
• Store on CD, DVD, HDD, etc., scale to GByte
• Use MPV for grouping into albums,
  indexing & search
• File system handling rules for rapid & safe
  update
• Multimedia content (audio, photo, video)
• Allow vendor-specific extension
       MPV Adoption:

 MPV Implementation in
    Nikon Software

          Richard LoPinto
   Senior Vice President, Products,
Technology and Engineering, Nikon Inc.
             Nikon and MPV
• Nikon PictureProject™ photo management software
  to support MPV
   – Multimedia collections
   – Slideshows
   – Stored on CD & DVD
• Bundled with new additions to Nikon’s popular
  Coolpix line and D70 digital SLR camera.
• MPV enriches photo presentations and enjoyment of
  personal and professional digital photography.
• MPV functionality is an important part of Nikon’s
  strategy to deliver growing performance for
  photographers at all levels.
    MPV Adoption:

MPV Implementation in
    Olympus DSC

       Toshikazu Hayashi
    OLYMPUS CORPORATION
  General Manager, R&D Division
           February 13
            PMA 2004
        Olympus and MPV
• Olympus developed prototype
  digital camera with MPV.
• Olympus plans to add MPV
  functionality to cameras and
  software in upcoming products.
• MPV enhances the user
  experience in both PC and non-
  PC environments.
• Olympus is leading MPV Camera
  Working Group in OSTA.
  Development Experience
• Prototype was developed based on
  commercial product.
• No hardware change was needed.
• Implementation was very easy. Additional
  firmware size is less than 55KB.
• MPV supports advanced camera features
  such as video, burst, and panorama modes.
         MPV Adoption:

   MPV Implementation in
        HP Software

             Pieter van Zee
           Hewlett-Packard
Senior Architect, Digital Home Solutions
    MPV and Digital Imaging
        in HP Products
• HP Image Zone software
  – MPV support:
    •   Camera unload creates MPV albums
    •   Interactively make MPV albums on PC
    •   Burn MPV-enabled photo CDs (Memories Discs)
    •   Send email, upload to website & order prints online
        using MPV photo CDs and I3A’s CPXe
  – Released Fall 2003
  – Bundled with most HP cameras, scanners,
    photo printers, all-in-ones, PCs and
    notebooks
  – Many M units to ship in 2004
     MPV Adoption:

MPV Implementation in
 Samsung CE Products

       Seong Kook Shin,
 Engineer, Digital Media Company
Samsung Electronics Co. Ltd.
Benefits of MPV in a playback device
   • Richness of playback experience
   • Easy, appealing user interface
   • Fast performance

             MPV Music Player                             MPV Photo Player

  Song Title for Playback                      Metadata   Album Navi.    Panorama




  Metadata           Metadata&Playlist Navi.                     Multishot



                                                                                    39 / 15
The MPV roadmap of Samsung (Storage-based)



                    MPV Software             CD/DVD/BD



       MP3 Player

                                                             DVDR/STB




      DVC

                                   Contents/MPV


                                                                 TV

            DSC
                                                         Browse / View / Listen



                       Printer            Print



                                                                                  40 / 15
The MPV roadmap of Samsung (Network-based)



                          MPV Software
             Music/MPV                                                                DVDR/STB


MP3 Player                                       Contents/MPV
                   Photo&Video/MPV



                                                         TV


             DVC/DSC

                         Photo/MPV

                                                             Browse / View / Listen

                                                 Photo/MPV


               Printer
                                         Print



                                                                                           41 / 15
            Demo



    HP Image Zone software
Olympus prototype Digital Camera
 Samsung prototype DVD Player
            Summary
• MPV provides a standard way to
  exchange and playback collections of
  music, photos, and video
• MPV is easy to implement and being
  adopted by many of today’s leading
  PC and CE manufacturers
• MPV is open, extensible and royalty-
  free
MusicPhotoVideo       ™

   www.osta.org/mpv

				
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