How to guide... Google Places

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How to guide... Google Places Powered By Docstoc
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                                                                  How to... use Google Local Business

                                                                                                  How do I create a great listing?

Google Local Business Centre - add a listing for
your business in their directory, it’s free!

First, if you haven’t already got a
Google account, you’ll need to sign up:

Then you can...

Manage your local listing

Edit the content of your Google listing, add it for the first time, and delete old loca-          Basic information
tions. Make sure your information is correct, and see it on your Place Page.
                                                                                                  When you enter basic information about your business, make sure you
Engage potential customers                                                                        include the following:

More people search locally on Google than anywhere else. Show them coupons, add                    · Company/Organisation: This is the official/registered name of your business.
videos and photos, and even post real-time updates.
                                                                                                   · Address: Enter your address the same way it would appear on a standard envelope.
See the results
                                                                                                   · Phone number: Make sure to include the area code with your business phone
Log in anytime to see how many times people have viewed your listing, what actions                   number.
they took, and where they came from in your local area.
                                                                                                   · Website: Make sure to list your authoritative business website as your homepage,
                                                                                                     as Google uses information from your homepage to help improve search results.
                                                                                                     The URL you provide can be a maximum of 255 characters.

                                                                                                   · Description: Tell users what makes your business special.

                                                                                                   · Email address: Let users know how to contact you.

                                                                     +44 (0)191 487 2002 -
                                                               How to... use Google Local Business

Categories                                                                                     Payment options
                                                                                               Specify the payment types you accept.
Categories are ways to classify your business that help Google show your business for
the right searches. The Local Business Centre will suggest categories that match what
you type, but feel free to create your own if you don’t see a category that fits your          Photos/Videos
business. Make sure that the categories you choose are accurate and describe your              Including photos and video adds visual appeal to your listing.
business well. It’s ok if they’re specific; Google’s search algorithm makes sure that
users looking for a general business type, like ‘book shops’ will see businesses in more
specific categories too.

                                                                                               The Centre for eBusiness recommends:
Hours of operation
                                                                                                            ‘Local Business Centre Introduction’ for restaurants video on You Tube
Let customers know when your business is open.                                                             

                                                                                                Google Groups - a place for you to discuss topics like Google Maps (or anything) in a safe online

                                                                                                                           Google Local Business Centre User Guide

                                                                  +44 (0)191 487 2002 -
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