Top free Google Products by centreforebusiness


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fi les          Top Free
             Google Products
                                            Top Free Google Products

   Google is known as the most popular search engine around these days. But there is so much more to it, so we’ve
   made a list of the top free Google products - what they’re all about and what you might like to use them for.

   If you’ve got a Google success story, let us know! We’d love to hear from you…

Name       Web Address         Summary                                  Some thoughts…                      Video file

Google    •   One stop shop for access to          You could use this function to
                                   searchable items on the web          search through news, images,        m/user/GoogleChannel
                               •   Rated most popular search            blogs, and even translation         UK#p/search/10/jb5crX
                                   engine                               services! You can even pick up      H2Cb8
                               •   Search for more specific things      some tips on how to improve
                                   like flight tracking – you can       your searches to get the results
                                   even get alerts about problems       you really want.
                                   on your flights i.e. delays, wait
                                   times                                You could also use Search to find
                               •   Track parcels you’ve posted or       out what people are saying about
                                   are waiting to receive               your business, and keep an eye
                               •   Search for very specific phrases     on the competition!
                                   using the Advanced Search
                                   option                               Google Search can be a great
                               •   You can even specify file type to    time saver, but also, you can
                                   make sure you get the most           spend a lot of time searching –
                                   relevant results (excel, pdf etc…)   be clear on your goals.

Google   •   Google Chrome is a web browser    This gives you simple, more
Chrome   hrome                    developed by Google to rival      secure and faster web browser       m/watch?v=SC-
                                  others (internet explorer,        searches – perfect if you’re in     2VGBHFQI&feature=ch
                                  Firefox)                          need of lightning speed searches.   annel
                              •   Aims to improve security and
                                  stability                         When it was first released,
                              •   Speeds up your searches           Chrome had a few issues with
                                                                    crashing. Google have tackled
                                                                    this through their help pages –
                                                                    the place to go if you experience
                                                                    problems with Chrome.

Google   •   Email storage system with         You can use Google Mail to help
Mail     m                        constantly increasing capacity    you manage your emails and to       m/watch?v=yi50KlsCBi
                              •   You have the ability to           connect with friends and            o
                                  customise your mailbox            colleagues using the Buzz
                              •   Translation of foreign messages   application. Buzz allows you to
                              •   Google Buzz - provides you with   communicate with the friends
                                  a social networking platform      you’ve already made within
                                                                    Gmail, and with others around
                                                                    the world – it’s up to you!

Google   •   Gives you rich insights into your    This is a great tool to use when
Analytics   alytics                 website traffic and marketing        you want to check the traffic to      /analytics/tour.html
                                    effectiveness                        your website – if figures are
                                •   It also lets you see and analyse     looking a little low you know that
                                    your traffic data using graphs       you need to do a little work on
                                •   The graphics are fantastic and       your website.
                                    really help you visualise the data
                                    in new ways                          On the downside, Analytics can
                                •   You can run reports focusing on      be a little fiddly. If you’ve never
                                    different details, allowing you to   used it before, you may need a
                                    segment the data by many             little help from someone in the
                                    things such as source, keyword       know to get you started.
                                    and region.

Google   •   Compare the World’s interest in      You can use this application to
Trends      ends                    your favourite topics. Enter up      identify the search preferences of    m/watch?v=JM1cc2J9s
                                    to five topics and see how often     your customers, which could help      6E&feature=related
                                    they’ve been searched for on         you reach your target market
                                    Google                               more effectively by using their
                                •   Shows how frequently your            language to give them exactly
                                    topics have appeared in Google       what they want.
                                    News stories, and in which
                                    geographic regions people have       By placing the frequently used
                                    searched for them most               terms on your website, you could
                                                                         even improve your search engine

Google    •   Compare search volume               This tool gives you ‘Insight’ into
Insights   sights/search            patterns across specific regions,   any number of search patterns to     m/watch?v=siD8uTIP5
                                    categories and time frames          help you gain the competitive        CQ
                                •   Anticipate demand for your          edge in your market. You could
                                    business so that you can budget     even use this information to
                                    and plan accordingly                develop a search engine
                                •   Provides graphical                  optimisation strategy.
                                    representation of your specified
                                    searches over a given period of     You could also use what you find
                                    time.                               out in Google Insights to help
                                                                        you shape your marketing
                                                                        strategy and messages, or even
                                                                        develop products to make sure
                                                                        you’re right on the mark with
                                                                        your target audience.

Google   •   Upload and store multiple           This application is perfect for
Docs       m                        documents of any type (i.e.         storing documents on a safe          m/watch?v=6_hJ3R8jE
                                    Excel, PDF, Word) to a secure       online platform that you can         ZM&playnext_from=TL
                                    environment and access them         access from any computer,            &videos=umHPLo-h2uQ
                                    from any computer                   anywhere! All you need is an
                                •   Items can be viewed and edited      internet connection and your
                                    - even when you’re on the go!       documents are at your fingertips.
                                •   Items can be shared safely with
                                    individuals, small groups, or the   If you’re using Google Docs to
                                    world – you decide!                 share items, make sure you keep
                                                                        it tidy and remove old versions to
                                                                        avoid confusion.

Google   •   Set up alerts so that you get a     This tool can help you stay up to
Alerts      lerts?hl=en              reminder when a news story          date with competitors in your        m/watch?v=VBpKK9i-
                                     matching your criteria is           industry, by staying in the loop     pkQ&feature=related
                                     published online                    with any news or articles that
                                 •   Use this application to keep an     mention them or their products.
                                     eye on the competition, and
                                     even your own business’             Google Alerts has a lot to offer,
                                     reputation!                         just be careful that you don’t
                                                                         swamp yourself with too much

Google    •   Have access to a library of past    This tool is just the job for
Zeitgeist   ess/zeitgeist/           search trends which looks back      identifying search preferences for   m/watch?v=uFU-
                                     at the events of previous years.    your customers by looking back       Rc1nuSA&feature=relat
                                     This includes billions of keyword   at previous popular searches.        ed
                                     and key phrase searches that
                                     people around the world have        You can capture moods and
                                     looked for and collated             trends and use this information
                                                                         for your planning.

Picasa    •   Photo editing software from        An image can say more than
         com                       Google which allows you to edit,   words sometimes - Picasa is        m/watch?v=rskC6c_5L
                                   organise and share your photos     perfect for presenting your        1M
                                   for free                           products to your potential
                               •   Uploaded images can be             customers!
                                   accessed anywhere                  Make sure you check the settings
                                                                      on your computer if you decide
                                                                      to get involved with Picasa – it
                                                                      has been known to set itself to
                                                                      the default image viewer, for
                                                                      example, it might pop up for any
                                                                      image that you open on your
Google   •   View and manage your business      You’ll be able to make the
Places   laces                     listing through a personalised     necessary changes to improve       m/watch?v=TpZan96K
                                   dashboard summary of activity      your listing and become more       HOM
                               •   Track how your business listing    visible online. You can also
                                   is performing on Google            attract more business using the
                                                                      Google eCoupons feature - done
                               •   Attract new customers by           through your Places listing.
                                   creating a coupon for your

Google   •   Create your own business listing     You can become more visible on
Maps                     attached to a Map                    the web and give people who           m/watch?v=ADbeCHQL
                                 •   Let people know where you are,       search for you a lot more detail      Upk&playnext_from=TL
                                     what you do, and even what           about your business.                  &videos=c38Awv6hA-Y
                                     your opening hours are!              This application might help
                                 •   When you add your business to        improve the search engine
                                     Google Maps, you can access a        optimisation of your website, and
                                     dashboard summary of the             help push you up the rankings on
                                     activity against your listing, for   Google Search.
                                     example how many times users
                                     clicked through to your website.

Google   •   As a seller, you can submit your     Using this product, you can 
Merchant       products to Google Product           display your retail items through     m/watch?v=sJ0_My4fJ
Centre     ducts/submit.html         Search, allowing shoppers to         Google for free.                      18
                                     quickly and easily find your site    And when you submit your
                                 •   Your products will appear on         products to Google Product
                                     Google Product Search and may        Search, it allows shoppers to
                                     even be displayed on Google          quickly and easily find your
                                 •   No charges for uploading your        website.
                                     items or the additional traffic      Product information can be
                                     you receive                          submitted in a variety of ways, to
                                 •   Reach shoppers precisely when        make it easier for you as a seller.
                                     they are searching for items to
                                     buy on Google

Google   •   Wave is a live, shared space on    Wave can be used effectively as
Wave        om                      the web where people can           an online project management        m/watch?v=p6pgxLaDd
                                    discuss and work together using    tool. Be able to keep track of      Qw&playnext_from=TL
                                    richly formatted text, photos,     many different conversations        &videos=o8ptDrz3Rog
                                    videos, maps, and more             which can be updated in a flash,
                                •   Communicate and collaborate in     creating instant decisions
                                    real time                          through dynamic discussion.

                                •   With live transmission as you      These discussions can be private,
                                    type, participants on a ‘Wave’     open to a group or completely
                                    can have faster conversations,     open – you decide!
                                    see edits and interact in real-

Google    •   An online survey tool which        You can use Moderator to get to
Moderator   oderator                allows you to submit and vote      know your customers by letting      m/watch?v=CzF6dmFs
                                    on questions for talks,            them decide which questions,        WZs
                                    presentations and events           suggestions or ideas interest
                                                                       them the most.
                                •   Include people in your
                                    preparation for lectures,
                                    interviews and hard decisions or
                                    work together to brainstorm new
                                •   The service allows the
                                    management of feedback from a
                                    large number of people, who can
                                    vote for the top questions that
                                    they think should be posed and
                                    even ask their own

Google   •   Create a discussion Group for       Set up a Group when you’re
Groups     com                      relevant topics and be exposed      looking for some opinions on any   m/watch?v=29n6xm1d
                                    to wide ranging opinions and        given topic, or even push it       LiI
                                    advice                              further and use this feature to
                                •   Customise the look and graphics     help you research ideas and
                                    of your Group                       develop your products.

                                •   Discuss online or by email          You can match the look and feel
                                                                        of your Group to your brand and
                                                                        engage people in your thoughts,
                                                                        processes and even products.
Google •     Keep track of your most             This product is fantastic when
Calendar   endar                    important business events, all in   you need to know when everyone m/watch?v=ly-
                                    one place                           is free or busy - scheduling really QqZkiA6I
                                •   Let colleagues see your             is a snap, and it can be done on
                                    calendar, and view those that       the go!
                                    others have shared with you.        You can invite other people to
                                •   Access your calendar from your      events on your calendar. Guests
                                    phone using its built-in calendar   can RSVP to your events by
                                    or mobile browser                   email or via Google Calendar.

                                •   Get event reminders via email or
                                    have text messages sent right to
                                    your mobile phone

The Centre for eBusiness recommends…..

     •   “How to… use Google Local Business Centre” a Centre for eBusiness paper

     •   “How to… create your own eCoupons through Google” a Centre for eBusiness paper

     •   “Free and low cost tools to make your business more green” a Centre for eBusiness paper

Please feel free to email the Centre for eBusiness at or call us on 0191 487 2002 to
get your hands on any of these papers.

The listing of a person or organisation in this publication does not imply any form of endorsement by The Centre for eBusiness, this document is for educational purposes
only. Links to other websites have been inserted for your convenience and do not constitute endorsement of material at those sites, or any associated organisations,
products or services. The Centre for eBusiness cannot be held responsible for actions arising from the use of these materials.

Copyright The Centre for eBusiness 2010

 Courtesy o
 The Centre
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