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Discover Financial Services Announces International Alliance with Serbia’s DinaCard

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					Discover Financial Services Announces
International Alliance with Serbia’s DinaCard
Agreement Will Boost Transaction Volume on the Discover, Diners Club International® and PULSE
Networks

July 08, 2010 09:03 AM Eastern Daylight Time  

RIVERWOODS, Ill.--(EON: Enhanced Online News)--Discover Financial Services today announced an agreement
with DinaCard, the Serbian payment network, which will allow DinaCard cardholders to use the Discover, Diners
Club International and PULSE networks for international purchases and cash access outside of Serbia by the end of
2010.

Another example of Discover’s commitment to growing its global network, this alliance will result in increased
transaction volume on the company’s payment networks. DinaCard cardholders will have global access to credit and
cash withdrawals, with local volume remaining on the DinaCard network.

“This agreement, made possible in partnership with our Diners Club® Belgrade franchise, aligns with Discover’s
strategy to expand globally by forming alliances with other payment networks,” said Rajive Chada, President of
Diners Club International, a subsidiary of Discover. “All parties clearly will benefit – Discover, Diners Club
International and PULSE will see increased volume on their global networks, while DinaCard cardholders will be
able to pay and withdraw cash globally for the first time.” 

Founded in 2003, DinaCard is the system of national payment cards operated by the National Payment Card
Center, a division of the National Bank of Serbia, Serbia’s central bank. With 27local issuing banks and 2.5 million
cards, it is the largest acquiring network in the country, owning 30% market share.

The recent lift on Serbia’s international travel restrictions will allow DinaCard cardholders to use their cards around
the world. Cards will be replaced on a renewal basis by participating issuing banks, with the Discover, Diners Club
International and PULSE identifiers placed on the reverse side.

This alliance marks another milestone for Discover, which has entered into strategic alliances with BC Card, China
Union Pay and JCB over the past several years. These alliances provide growth opportunities and deliver value and
volume to merchants and partners.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most
recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest
card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and
offers personal and student loans, online savings accounts, certificates of deposit and money market accounts
through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International,
a global payments network with acceptance in more than 185 countries and territories. For more information, visit
http://www.discoverfinancial.com.

About Diners Club International

Diners Club International is owned by Discover Financial Services (NYSE: DFS), a leading credit card issuer and
electronic payment services company. Established in 1950, Diners Club International became the first multi-purpose
charge card in the world, launching a financial revolution in how consumers and companies pay for products and
services. Today, Diners Club is a globally recognized brand serving the payment needs of select and affluent
consumers as well as providing corporations and small business owners with a complete array of expense
management solutions. With acceptance in more than 185 countries and territories, millions of merchant locations
and access to over 675,000 cash access locations and ATMs, Diners Club is uniquely qualified to serve its
cardmembers all over the world. For more information, visit www.dinersclub.com.

About DinaCard

DinaCard is the national Serbian payment card accepted on over 60,000 merchant locations and close to 3,000
ATMs in Serbia. It is operated by the Serbian central bank, the National Bank of Serbia and has all Serbian banks
as it member banks. For more information visit www.nbs.rs.

Contacts
Media Contact:
Mai Lee Ua
Discover Financial Services
224-405-3082
maileeua@discover.com
or
Sladjana Prijic-Sladic
National Bank of Serbia
+381 11 3027 206
press@nbs.rs

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Description: RIVERWOODS, Ill.--(EON: Enhanced Online News)--Discover Financial Services today announced an agreement with DinaCard, the Serbian payment network, which will allow DinaCard cardholders to use the Discover, Diners Club International and PULSE networks for international purchases and cash access outside of Serbia by the end of 2010. Another example of Discover’s commitment to growing its global network, this alliance will result in increased transaction volume on the company’s payment networks. D a style='font-size: 10px; color: maroon;'
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