Factsheet 2 – Enhancements to BE in Singapore Scheme _BEiS_ by hcj


									ANNEX B: Enhancements to BE in Singapore Scheme (BEIS)

The BE in Singapore Scheme (BEIS) scheme supports the creation, anchoring and
growth of business and MICE events in Singapore. BEIS is an instrumental incentive
tool that helps to build our pipeline of business and MICE events and strengthen
Singapore’s reputation as a preferred top-of-mind business and MICE destination.

Enhancements         To ensure that secured business and MICE events occurring within
                     the next two years can be realised, STB will be increasing its
                     funding support for these events under BEIS.        New BEIS
                     applications received from 1 March 2009 to 28 February 2010 will
                     also qualify for enhanced support.

                     In addition to the enhanced support to defray the cost of events, the
                     scope of BEiS has been expanded to incentivise the following:
                     (1)    Maintain calendar of events and content enhancement to
                            ensure competitiveness of event
                     (2)    Overseas marketing of smaller events through a Special
                            Assistance Scheme for Value Events (SAVE)
                     (3)    Building of business event pipeline through supporting MICE
                            players’ overseas business development efforts under the
                            ambit of Alliance Development Scheme; and a more
                            aggressive funding support for bidding of strategic events.

Effective            1 March 2009.
 Parameters of Enhanced BEIS

                     Support under Enhanced BEIS (wef 1 March 2009)

     Meetings & Incentive Groups                       Conventions & Exhibitions

    Enhanced funding to defray a higher portion of event cost

 Not applicable                              Expanded scope of qualifying cost to cover all
                                              project cost related to the event
                                             Support provided under Special Assistance
                                              Scheme for Value Events (SAVE) for smaller
                                              Conventions (minimum 150 VN) & Exhibitions
                                              (minimum 1,000 VN). Up to 70% of overseas
                                              marketing cost.

 Not applicable                              Additional funding support for development of new
                                             Additional funding support of up to 70% for top
                                              tier, international distinguished speakers for
                                              Conventions (minimum 3,000 VN) and Exhibitions
                                              (at least Approved International Fair tier)

    Alliance Development Scheme to encourage banding of at least 2 non-related industry
     players (at least 1 player to be a Singapore-registered entity) to form an alliance for
     overseas business development to promote/attract MICE events to Singapore. Support
     of up to 50% of overseas marketing cost
    Up to 70% support for the bidding cost of strategic events

 Not applicable                               Additional funding support of up to 70% for
                                               event hosting fee

VN refers to Visitor Nights. Computed by the duration of event in Singapore multiplied by
the number of foreign visitors

For more information, please contact STB at secb@stb.gov.sg or call us at
6736 6622.

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