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Saul Estreicher is a product champion who uses market research and product/brand planning skills and experience to turn customer needs and wants into product reality. He possesses strengths in listening to the consumer, project management, and cross-functional team and brand building. Saul is known for in-depth analysis; creative promotion and continuous quality improvement.
SAUL I. ESTREICHER Bridgeport, CT 06606 203. 374.2272 email@example.com Product champion who uses market research and product/brand planning skills and experience to turn customer needs and wants into product reality. Strengths in listening to the consumer, project management, and cross-functional team and brand building. In-depth analysis; creative promotion and continuous quality improvement. Product Marketing Management Instilled customer focus and was a key player in doubling sales to $227 million in three years at Bridgeport Machines. Increased consumer branded product revenues 30% to $30 million with value-added programs: new logo, product design, packaging, point-of-purchase, and consumer/trade promotion at Continental Group. Realized 25% revenue growth by innovative promotions in highly competitive market at The Victoria Blank Clinic. Consumer and industrial marketing experience in manufacturing firms up to $5 billion in sales, marketing services and healthcare. Managed staff of 25 people with marketing budgets of $2 million. Group facilitator of community dialogues. Initiated and led cross-functional quality teams with product management, sales, manufacturing, engineering, packaging, service and design; for new products and promotions and technical documentation. Streamlined advertising, direct mail and collateral costs by $350,000 annually Chief liaison with market research, advertising, PR, promotion, design agencies with $0.5 MM/year expenditures. Market Research Ten years of consumer and industrial market research using primary and secondary research including qualitative and quantitative techniques. Eight years of consumer market research from both supplier and client side; and product management Directed $100,000 market research surveys, industry surveys and competitive intelligence; survey types: attitude and usage, concept and copy testing, pricing, positioning, segmentation, corporate image, customer service, and sales’ satisfaction. Sample market research clients include Seagram, AE Staley, Wm. Underwood, Boston Beer (Sam Adams), Unilever, Gillette, Chesebrough-Pond's and American Express. Authored 4 published CPG industry surveys on: non-alcoholic beverages, salted and healthy snacks, and prepared children's foods. Competitive intelligence, industry research on new business ventures and distribution, manufacturing and acquisition plans. Forecasted industry trends with economic data. Strength, Weakness, Opportunity, Threat (SWOT) analyses. New product development concept research -- focus groups and in-depth surveys on packaged food and beverage products. Tracked retail audit syndicated data --IRI, Nielsen, NPD and Wal-Mart--for competitive market share, promotion and pricing. PROFESSIONAL EXPERIENCE Marketing Consultant, Bridgeport, CT 1999 to Present Market research, strategic planning, and communications firm specializing in consumer, technology and industrial clients: Philips Domestic Appliances: Brand market analysis on NPD and Wal-Mart retail audit and consumer data. Trend and present business insights. H&R Block: Office Manager 2005 - 2009 tax seasons. Executed national marketing strategy on local pricing, customer service and promotions. Achieved bonus level sales. 2010 first year Tax Preparer: completed over 100 returns part-time. J. Brown/LMC: Tracked fulfillment and segmented consumer database for Kraft Foods co-marketing with Coca-Cola and K-Mart promotion. Developed proposal for additional client business. New England Consulting Group: Analyzed P&L advertising and promotion scenarios for Boston Beer strategic review. Used professional trade focus group to determine consumer preferences. Tracked Nielsen data for client insights. Pitney Bowes: Supported HR SAP implementation launch. Bridgeport Machines, Inc., Bridgeport, CT 1991 to 1998 Marketing Manager Directed marketing strategies for $227 million manufacturer of manual and computer controlled metalworking machine tools and software. Recruited and managed staff of 5, budget of $2 million. Initiated and led projects in market research, online promotion, public relations, advertising, brochures, direct mail, trade shows, video, and technical documentation. Chief ad agency and lead fulfillment house liaison. Ran lead management program and tracked 6000 leads per year for advertising ROI. Instilled customer focus and was a key player in doubling sales to $227 million in three years Increased revenue opportunity by orchestrating successful machining center and software line launch at international trade show. Led cross-functional team on technical documentation. Managed creation, upkeep and upgrade of website to high visual, user-friendly standards. Saved $240,000 annually: cut print ad insertion rates and advertising budget and implemented electronic publishing. SAUL I. ESTREICHER Page Two Market Research Consultant, Fairfield, CT 1989 to 1991 Worked with publishers and consultant on market research and brand positioning studies FIND/SVP: Authored 3 published industry surveys on salted and healthy snacks, prepared children’s foods. Business Communications Co.: Authored nonalcoholic beverage products industry survey. New England Consulting Group: Analyzed market research data. Recommended strategies for packaged goods clients. The Victoria Blank Clinic, Fairfield, CT 1986 to 1989 Business Manager Broad business management role for medical weight control and eating disorder clinic. Managed staff of 10. Created PR, physician referral campaign, radio commercials, print ads, brochures and new logo. Expanded exercise and weight maintenance program. Realized 25% revenue growth by innovative promotions in highly competitive market. Continental Group, Inc. - Consumer Products Division, Stamford, CT 1982 to 1986 Marketing Manager Directed brand revitalization program for $30 million Bondware line of disposable paper goods: new product design, logo, packaging, point-of-sale and consumer and trade promotion. Repositioned commodity brand to value-added business. Conducted cup/plate design market research and implemented new products, logo and packaging. Increased revenue 30% to $30 million while gaining 2 market share points (to 10%). Hired and directed promotional firms; created brand continuity and point-of-sale merchandising. Initiated and led successful cross-functional team at Continental Group to improve product quality and put major packaging/merchandising programs into play. Corporate Planning Dept., St. Regis Paper Company, New York, NY 1977 to 1981 Business Planning Analyst Designed and directed attitudinal surveys on customer service and corporate image. Strategic studies including competitive intelligence, industry research on new business ventures and distribution, manufacturing and acquisition plans. Forecasted industry trends with economic data. Examined and recommended make-buy decisions and Strength, Weakness, Opportunity, Threat (SWOT) analyses. Dun & Bradstreet, New York, NY 1975 to 1977 Research Project Analyst Managed primary market research for a diverse group of commercial clients. Identified and segmented new business potential. Developed competitive and usage data. Quantitative research, mail and telephone studies. Wrote questionnaires, developed tabulation plans, reports and presented findings. The Nowland Organization, Greenwich, CT 1973 to 1975 Project Director Directed new and repositioned product and concept research for packaged goods clients. Evaluated consumer needs and product gaps. Developed focus groups, individual in-depth interviews and qualitative and quantitative studies on brand, usage, positioning, pricing, advertising and segmentation. EDUCATION MBA, Marketing, University of Connecticut, 2000 MA, Psychology, New School for Social Research, 1972 BA, Psychology, Case Western Reserve University, 1970 Master CIW Designer (Certified Internet Webmaster), 2002 SOFTWARE MS Word, Excel, PowerPoint, Outlook, Access, Project, FrontPage, Lotus Notes, HTML, Dreamweaver, Quark, Photoshop COMMUNITY SERVICE AND HOBBIES Facilitator, community dialogue groups, Bridge Building Initiative, Council of Churches of Greater Bridgeport. Volunteer, Mid-Fairfield Hospice. Avid runner, 10K daily.
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