MARKETING PLAN EVALUATION FORM Objective Evaluation Criteria Possible Pts. Pts. Awarded Company Environment 10 Industry Environment 10 Customer Base and Profile 10 Market Size and Geography 10 Market Share, Market Segment, Target Market 10 Technological Trends & New Prdt. Devp. 10 Political, Legal & Regulatory Environment 10 Social & Cultural Trends 10 Competition 10 Product 10 Pricing 10 Promotion 10 Distribution 10 Packaging 10 Corporate Strategy Recommendations 20 Marketing Strategy Recommendations 20 Marketing Program Recommendations 20 Total Points out of 200 200 Bonus for Professional Appearance & Readability 10 Bonus for Bibliography of > 15 articles / person 10 Total for Group including Bonus points 220 Adjusted score if reqd. out of 250 Individual Members Score adjusted on Peer Eval.
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