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Business to Business Marketing Plan

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					MARKETING PLAN EVALUATION FORM

Objective Evaluation Criteria                      Possible Pts.   Pts. Awarded
Company Environment                                           10
Industry Environment                                          10
Customer Base and Profile                                     10
Market Size and Geography                                     10
Market Share, Market Segment, Target Market                   10
Technological Trends & New Prdt. Devp.                        10
Political, Legal & Regulatory Environment                     10
Social & Cultural Trends                                      10
Competition                                                   10
Product                                                       10
Pricing                                                       10
Promotion                                                     10
Distribution                                                  10
Packaging                                                     10
Corporate Strategy Recommendations                            20
Marketing Strategy Recommendations                            20
Marketing Program Recommendations                             20
Total Points out of 200                                      200
Bonus for Professional Appearance & Readability               10
Bonus for Bibliography of > 15 articles / person              10
Total for Group including Bonus points                       220


Adjusted score if reqd. out of 250

Individual Members Score adjusted on Peer Eval.

				
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