Demo Agenda

WELCOME TO March 1-3, 2009 | Palm Desert, CA Demonstrators and Agenda PROGRAMSCHEDULE SUNDAY, MARCH 1 11 a.m. – 6:30 p.m. Registration & Information Desk Open South Counter Demonstrator Meeting Desert Ballroom 7 Demonstrator Setup Springs A-G Welcome Reception The Grove 12 p.m. –- 1 p.m. 1 p.m. –- 5 p.m. 5 p.m. –- 6:30 p.m. MONDAY, MARCH 2 7 a.m. – 7 p.m. Registration & Information Desk Open South Counter Breakfast West Foyer General Session Desert Ballroom 7-14 Welcome and Opening Remarks Chris Shipley, Executive Producer, DEMO Conferences Live from DEMO It’s… DEMO, streaming in HD. This event is being broadcast live to thousands of people who couldn’t be here in person, thanks to the latest streaming technology from DEMO alum BitGravity. Demonstration by: BitGravity, Inc. 7:30 a.m. –- 8:30 a.m. 8:30 a.m. –- 10:30 a.m. PROGRAMSCHEDULE MONDAY, MARCH 2 8:30 a.m. – 10:30 a.m. General Session Desert Ballroom 7-14 Doing More with Less In these times, “efficiency” is the watchword. With fewer resources and more to do, we have to leverage technology to get the most value from every effort. This first group of products is all about productivity, getting more from our time, our communications and our technology resources. Demonstrations by: Ontier, Inc. Cc: Betty, Inc. Transformyx, Inc. Citrix Online Vokle, Inc. Zuora, Inc. Technicopia, LLC Document Depository Corporation, LLC Stimulating the Economy Nothing drives the economy as much as spending. As we all tighten our belts, these applications help us get the most bang for our limited bucks, no matter if we’re buying or selling. 7 Billion People, Inc. Demonstrations by: Liquid Media, LLC Home-Account, Inc. Zipadi Technologies, LLC A Green(er) DEMO Face it: A production the size and scale of DEMO, even the more modest scale of DEMO 09, leaves a pretty big carbon footprint. This year, DEMO is taking steps to reduce, reuse and reclaim. You’ll notice it in the reduction of printed material and the recycled materials in the attendee bag.And thanks to eFormic, DEMO is offsetting 1,000 tons of CO2 emissions, enough to cover the production of the event, the travel of the demonstrating class and then some. Demonstration by eFormic, Ltd. 10:30 a.m. – 2 p.m. Demonstration Pavilion Open Springs Ballroom A-G Lunch Springs Ballroom A-G 12:30 p.m. – 2 p.m. PROGRAMSCHEDULE General Session Desert Ballroom 7-14 MONDAY, MARCH 2 2 p.m. – 4:30 p.m. Welcome Back Chris Shipley, Executive Producer, DEMO Conferences iLove My iPhone And every other mobile phone and application I can get my hands on. We have become tremendously dependent on smart phones for far more than calls. We use them for business, entertainment and all means of communication. We even use our mobile phones to assert our identities. Demonstrations by: Coveroo, Inc. Promptu Systems Corp. HAM-IT, Inc. Asurion Mobile Applications, Inc. bluBuzz, LLC Skout, Inc. Venture Capital in the Post Recession Most investors agree: Significant shifts in the economics of innovation and the startup ecosystem are pressuring traditional venture capital models. This will be a wide-ranging conversation on how the current economy is affecting VCs and resetting expectations for entrepreneurs and investors, and how the inevitable disruption of the recession will change (or not) the venture business. Moderator: Matt Marshall, Co-Executive Producer Panelists: Josh Kopelman, Managing Partner, First Round Capital Eric Tilenius, Founder & Managing Partner, Tilenius Investments Chris Wand, Managing Director, Foundry Group Hard to Imagine… Hardware. It’s one market category that we wouldn’t have guessed would heat up as the consumer markets cooled down. But, indeed, we saw more consumer hardware in advance of this DEMO event than we have during boom times. Herewith, our favorites: Demonstrations by: Always Innovating, Inc. Avaak, Inc. Qualcomm MEMS Technologies, Inc. PROGRAMSCHEDULE 2 p.m. – 4:30 p.m. General Session Desert Ballroom 7-14 MONDAY, MARCH 2 The Shift to Social Entrepreneurship DEMO alumni Advanta’s ideablob site attracts thousands of new business ideas each month. Remarkably, the vast majority of top ideas are coming from young entrepreneurs who are choosing to start sustainable, socially responsible businesses in a manner that seeks financial gain but doesn’t put that objective above social, climate or ethical impact. Meet three young entrepreneurs who are changing the world, and quite possibly the face of business. Hosted by Ami Kassar, Chief Innovation Officer, Advanta and President, ideablob Corp. Social Entrepreneurs: Suneet Bhatt, Co-founder, Dream Village Efe Osagie, Founder, Lead Now Fellows Xander Page, Director, Sales & Marketing, BeRewarding.com The Life You Save David Jacobs understands all too well the challenges of kidney donor matching. After a complicated and time-consuming search to match donor pairs, Jacobs developed an efficient matching algorithm that clinics are now using to find best matches. The software has already saved a handful of lives and is destined to profoundly impact the organ transplant process. Demonstration by: Silverstone Solutions, Inc. 5 p.m. – 7 p.m. Demonstration Pavilion Open & Reception Springs Ballroom A-G Dinner on your own Jam Session! Costas Nightclub 7 p.m. – 9 p.m. 9 p.m. – 11 p.m. PROGRAMSCHEDULE TUESDAY, MARCH 3 7 a.m. – 4:30 p.m. 7:30 a.m. –- 8:30 a.m. 8:30 a.m. –- 10:45 a.m. Registration & Information Desk Open South Counter Breakfast West Foyer General Session Desert Ballroom 7-14 Welcome Back Chris Shipley, Executive Producer, DEMO Conferences A Smarter Internet… In these tough times, everyone is looking for an advantage. These tools, delivering capabilities from more accurate information discovery to more efficient information sharing, leverage the Internet as a tool for business and personal advantage. Demonstrations by: Gazaro, Inc. Ensembli, Ltd. HowSimple, LLC Evri, Inc. Primal Fusion, Inc. Purewire, Inc. Kutano Corp. Qubes, Inc. XMARKS Smarter Systems… It’s not enough for us to work smarter; our computers and operating platforms need to be more productive, too. These products improve performance, save time and more efficiently manage the systems on which we depend. Demonstrations by: Xandros, Inc. Symantec Corp. Jadoos, Inc. deskNET SA AppZero Corp. …And a Smarter You Not you, exactly, but you’d be a smart parent to enroll your kids in this next application. It works on so many levels, providing engaging ageappropriate learning in using smart incentives that can be a lesson unto themselves. Demonstration by: SmartyCard PROGRAMSCHEDULE 8:30 a.m. –- 10:45 a.m. General Session Desert Ballroom 7-14 TUESDAY, MARCH 3 Leading Capital Efficient Companies Capital efficiency. That’s the byword for any venture in these tough times and it is certainly the credo of these DEMO company CEOs. Each company has embraced the challenge of building and leading capital efficient companies from very different perspectives. How are they running their diverse companies in the face of recession? How is the economy resetting expectations for business growth? How are these CEOs coping and managing their boards and investors, as well as their teams? Panelists: Joel Bomgar, Founder & CEO, Bomgar Corporation Eileen Gittins, Founder & CEO, Blurb Paul Pluschkell, Founder & CEO, Spigit Dr. Wade W. Ren, Chairman, Founder & CEO, Diigo 10:45 a.m. –- 2 p.m. Demonstration Pavilion Open & Refreshments Springs Ballroom A-G Lunch Springs Ballroom A-G General Session Hosted by: Matt Marshall, Co-Executive Producer Desert Ballroom 7-14 DEMObeat DEMObeat brings together the best characteristics of DEMO and VentureBeat, sparking conversations on stage at DEMO 09 that will persist as themes across the next months and through DEMO’s and VentureBeat’s communities online and off. These three conversations — moderated by VentureBeat founder Matt Marshall — explore and focus our attention on emerging innovations that will change the landscape. New tools bringing more energy efficiency One of the most vital issues facing the world is the need to reduce carbon emissions. One way is to be smart about creating energy efficiencies, and the upside to this is the potential for more jobs. Smart energy metering companies, together with smarter buildings and smart materials are leading the way as we move towards a more sustainable economy. This panel seeks to bring together some of the sharpest minds in the cleantech industry for a preview of some of the most brilliant energy efficiency inventions now in the works. 12:30 p.m. –- 2 p.m. 2 p.m. –- 4:30 p.m. PROGRAMSCHEDULE General Session Desert Ballroom 7-14 DEMObeat, continued TUESDAY, MARCH 3 2 p.m. –- 4:30 p.m. How sharing social data across the Web will change lives and business Major players such as Google, MySpace and Facebook are rolling out ways for other Web sites to access their user data. Such data, including status updates and other real-time information, promise to become increasingly important for consumers and businesses. Already, companies are using real-time information to respond to customer complaints. Younger players such as Twitter have grabbed increasing buzz in this area, and the corporate world is taking a closer look at how they can incorporate these feeds and other data into how they work. The point of this panel is to explore what projects are in the works, what opportunities are being created, and what this will mean for consumer and business life over the next three years. It will also explore how industry-wide efforts to create standards for sharing user data are helping or not. Productivity 2.0: How new tools are making people more productive A mix of Web and social media technologies are making people more productive. Social networking, wikis, online collaboration, and ondemand software are combining in new ways and being adapted to the work environment, but also to individuals’ private lives. More dynamic operating systems are creating smart phones that can keep people tethered together to their other devices, workplaces and colleagues in ways not seen until now. This panel highlights companies that are leveraging this technology and pushing productivity to new heights. DEMOgod™ & People’s Choice Awards 4:30 p.m. –- 6 p.m. Demonstration Pavilion Open & Reception Springs Ballroom A-G DEMONSTRATORPAVILION Lunch & Refreshments 40 33 39 34 38 35 37 36 32 17 31 18 30 19 29 20 28 21 27 22 26 23 25 24 16 1 15 2 14 3 13 4 12 5 11 6 10 7 9 8 Entrance COMPANY STATION COMPANY STATION 7 Billion People, Inc. Always Innovating, Inc. AppZero Asurion Mobile Applications, Inc. Avaak, Inc. BitGravity, Inc. bluBuzz, LLC Cc:Betty, Inc. Citrix Online Coveroo, Inc. deskNET SA Document Depository Corp., LLC eFormic, Ltd. Ensembli, Ltd. Evri, Inc. Gazaro, Inc. HAM-IT, Inc. Home-Account, Inc. HowSimple, LLC 12 7 5 3 2 39 13 29 11 33 34 15 20 27 31 30 4 17 26 Jadoos, Inc. Kutano Corp. Liquid Media, LLC Ontier, Inc. Primal Fusion, Inc. Promptu Systems Corp. Purewire, Inc. Qualcomm MEMS Technologies, Inc. Qubes, Inc. Silverstone Solutions, Inc. Skout, Inc. SmartyCard Symantec Corp. Technicopia, LLC Transformyx, Inc. Vokle, Inc. Xandros, Inc. XMARKS Zipadi Technologies, LLC Zuora, Inc. 8 18 19 37 25 24 14 1 22 21 40 6 9 32 38 36 10 28 23 16 PRODUCT DEMONSTRATION: MONDAY AM WebLegend 7 Billion People, Inc. SHOW CONTACT: 12 Kent Nutt kent@7bpeople.com COMPANY ADDRESS: 11130 Jollyville Rd., Suite 302 Austin, TX 78759 Phone: 512-583-0339 Fax: 512-583-0346 www.7bpeople.com info@7bpeople.com CORPORATE OFFICERS: Product Description WebLegend takes e-commerce to the next level by replacing the one-Web-fits-all approach with a dynamic, personalized Web experience. With an average of 97 out of every 100 shoppers abandoning their online shopping carts, e-retailers are missing a massive opportunity to close transactions with the visitors who are already on their Web sites. Using the same techniques proven to work in face-to-face selling, WebLegend increases conversion rates up to 50 percent by providing each shopper with the information they need to complete the transaction. Market Segment Enterprise Software and Services Competitors No direct competitors. Secondary competitors include Omniture, Sitebrand, Certona, Unica and Interwoven. Funding Series A: $2 million from the Heritage Opportunity Fund; Series B: $3.8 million from SmithCo Investments, Heritage Opportunity Fund. Mark Nagaitis, CEO Trevor Pokorney, COO Bill Minnis, Chief Scientist NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity According to Forrester Research, U.S. online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. Internet Retailer reports total retail in the U.S. in 2007 grew at 3.8 percent, e-retailing grew at 21.8 percent and the top 500 e-retailers grew at an impressive 22.0 percent. DEMO Says For many reasons, online shopping still isn’t what it should be. Countless companies have tried to crack the nut but we really like the approach of 7 Billion People. WebLegend recognizes the psychology behind buying behaviors and is aligning content to fit an individual’s personal shopping profile. Where you click on a site, how you search for an item, how you react to an ad - it’s all factored into a sophisticated analysis that presents you with a shopping page that just makes sense. PRODUCT DEMONSTRATION: MONDAY PM Touch Book Always Innovating, Inc. SHOW CONTACT: 7 Grégoire Gentil gregoire@ alwaysinnovating.com COMPANY ADDRESS: PO Box 1418 Menlo Park, CA 94026 Phone: 646-549-7779 Fax: 208-439-1105 www.alwaysinnovating.com CORPORATE OFFICERS: Product Description The Touch Book is a portable device that works as both a netbook and a touchscreen tablet. Use the keyboard to type an email or open an Office document. Or use the touchscreen tablet to browse sites on your fridge door or play games and watch videos from your sofa. Based on open source software and hardware, the instant-on Touch Book weighs just two pounds and offers never-before-seen battery life. Market Segment Consumer Devices Competitors Netbook manufacturers, Tablet PC manufacturers, Notebook manufacturers Funding Self-funded Grégoire Gentil, CEO & Founder NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Tim Bajarin, president of Creative Strategies, predicted that manufacturers would sell 18 million netbooks in 2008, and at least another 36 to 38 million worldwide in 2009. DEMO Says Always Innovating has capitalized on open source hardware design and leveraged its own creative thinking to bring to market an affordable and stylish “netbook” device. The Touch Book is a little bit laptop, a little bit iPhone and a whole lot useful. This device will find a ready market among people who want a more capable read/write device with which to navigate cloud computing. And with its ARM processor, Linux and commodity components, we won’t be surprised to see an ecosystem of applications grow up around this product. PRODUCT DEMONSTRATION: TUESDAY AM AppZero AppZero Corp. SHOW CONTACT: 5 Mark Yohai myohai@trigence.com COMPANY ADDRESS: Harborside Financial Center, Plaza 2 Jersey City, NJ 07311 Phone: 866-444-6670 www.appzero.com CORPORATE OFFICERS: Greg O’Connor, President & CEO Mark Yohai,VP, Sales & Business Development Carl Hu, Chief Architect Walter R. MacDonald, CFO Product Description AppZero speeds Cloud Computing adoption with software to create Virtual Application Appliances (VAAs), an approach to packaging server-based applications for delivery to any virtual environment anywhere -- datacenter, hosting-provider, infrastructure cloud or cloud to cloud. VAAs package an application with all of its dependencies, but zero operating system. This means enterprise applications can be provisioned instantly and moved at a mouse click to run anywhere, without burdensome licensing issues or concern for breaking applications. Market Segment IT Management and Infrastructure Competitors No direct competitors. Secondary competitors are virtual appliance packing tools such as rPath, VMware, Citrix and Microsoft. Funding AppZero is financed by a combination of angel investors and technology funds including BEST Funds - Axis Investment Fund, BDC Venture Capital and GrowthWorks. NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Gartner projects the server virtualization market to grow to $3.4 billion by 2010. AppZero believes server side application virtualization will be of similar size and scope by 2016. DEMO Says As developers and IT organizations embrace cloud computing, new platforms are required to enable server-based applications to be provisioned and managed in the cloud. Based on virtualization and encapsulation technology originally developed by Trigence, AppZero is just that platform, providing for quick migration of server apps in support of the virtual enterprise. Even conservative projections for cloud computing market growth suggest that this company will be a winner in this emerging segment. PRODUCT DEMONSTRATION: MONDAY PM Asurion Mobile AddressBook Asurion Mobile Applications, Inc. SHOW CONTACT: 3 Mark Romer mark.romer@asurion.com COMPANY ADDRESS: 1400 Fashion Island Blvd., Suite 450 San Mateo, CA 94404 Phone: 650-581-2777 Fax: 650-581-2785 www.asurionmobile.com CORPORATE OFFICERS: Product Description The next-generation mobile address book isn’t just about bringing the clutter of social networks into your mobile phone. It’s about creating a high-speed, peoplecentric index into your relationships and communications. The Asurion Mobile AddressBook is an open, context-rich launching pad for the things you want to do every day on your phone. Market Segment Consumer Software and Services Competitors Pinger, Xumii, cellity, NewBay and ZYB (acquired by Vodafone). Secondary competitors, such as Yahoo! oneConnect, offer pieces of our service. Funding Asurion Mobile Applications, Inc. is a wholly owned subsidiary of Asurion Corp. Asurion is a privately held company with investors that include Providence Equity Partners, Madison Dearborn Part- Steve Pretre, General Manager Kevin Taweel, Chairman Bret Comolli, CEO Chuck Laue, President NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION ners, Welsh, Carson, Anderson & Stowe and The Trilogy Partnership. Market Opportunity According to the Yankee Group, the number of smartphone users in the United States will double to 23 percent of all wireless subscribers by 2012. According to eMarketer, mobile social network users will grow from 82 million in 2007 to 803 million in 2012. DEMO Says People, not applications, are at the center of our social experience. Asurion’s framework pivots the mobile social experience on the individuals important to your network, creating a more efficient and effective mobile social address book because it puts people ahead of applications. Other mobile social applications provide gateways to Web-based networks, but we think Asurion delivers the best context to enable people to reach people, rather than the programs people use. PRODUCT DEMONSTRATION: MONDAY PM Vue™ Personal Video Network Avaak, Inc. SHOW CONTACT: 2 Heather Hillerman heather@avaak.com COMPANY ADDRESS: 9645 Scranton Rd., Suite 110 San Diego, CA 92121 858-453-9866 858-453-9868 www.Avaak.com CORPORATE OFFICERS: Product Description Vue is a network of small, battery powered wireless cameras that stream video directly to the Internet from anywhere in your home or business. Vue is incredibly simple to install and requires zero network configuration or special software. Vue video streams can be seen on any Flash-enabled device from everywhere through your own secure account on my.VueZone.com. Enjoy instant live video access and record or share your cameras or content with your friends and family. Market Segment Consumer Devices Competitors WiLife/Logitech, Linksys, Panasonic, D-Link Funding Series A financing was led by Trinity Ventures. InterWest Partners and Leapfrog Ventures also made significant invest- Gioia Messinger, Founder & CEO Bar-Giora Goldberg, Founder & CTO Dan Gilbert, VP, Marketing Andy Paul, VP, Business Development NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION ments. In addition, the company has received $7 million in contracts from DARPA and the Office of Naval Research. Market Opportunity MultiMedia Intelligence forecasts the consumer do-it-yourself home video surveillance market to grow from just under $300 million in revenue in 2008 to nearly $1 billion by 2012, with shipments exceeding 17 million cameras. Driving this growth is a dramatic shift to IP cameras backed by Web-based video services, away from today’s CCTV/DVRbased systems. DEMO Says Avaak delivers an exciting application of video technology, providing for virtually instant live Web video experience. The price point, flexibility and convenience of Vue™ Personal Video Network is sure to spawn hundreds of uses just as innovative and ingenious as the product itself. PRODUCT DEMONSTRATION: MONDAY AM BG Live HD BitGravity, Inc. SHOW CONTACT: 39 Mari Mineta Clapp Mari@BitGravity.com COMPANY ADDRESS: 700 Airport Blvd. Burlingame, CA 94010 Phone: 650-262-0004 www.bitgravity.com CORPORATE OFFICERS: Product Description BG Live HD is the first standards-based, high definition broadcasting solution for the Internet. The product works with Flash players, requiring no plug-ins or downloads. It can broadcast at resolutions up to 1080p at 30 frames per second with four-second delays from the source.BG Live HD takes minutes to setup, is surprisingly affordable and operates with standard, off-the-shelf hardware that has the ability to input native HD as the source. Market Segment Enterprise Software and Services Competitors Akamai Limelight Funding Series A. $2.5 million from Allen and Company and private investors. $11.5 million from Tata Communications. Perry Wu, CEO & Co-founder Barrett Lyon, CTO & Co-founder Chris Turner, VP Sales Perry Clarke, VP Engineering NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity The 2008 content delivery market projection was $800 million, according to Streaming Media. DEMO Says Since its introduction at DEMO 08, BitGravity has paved the way for intensive content applications to be delivered globally via the Internet. The confluence of its technology, the rapid push to high definition and the embrace of live video as a communication type create the perfect environment into which BitGravity now releases its high-definition live streaming technology. Itself a key component of things yet to come, this high-definition CDN secures BitGravity’s place as a leader in global content delivery. PRODUCT DEMONSTRATION: MONDAY PM bluBuzz bluBuzz, LLC SHOW CONTACT: 13 Jason Pratt jason.pratt@blubuzz.net COMPANY ADDRESS: 15637 Riley St. Holland, MI 49424 Phone: 616-928-0806 www.blubuzz.net CORPORATE OFFICERS: Jason Pratt, CEO & Founder Paul Blossom, EVP, Operations Product Description bluBuzz is a commerce-based networking solution that allows subscribers to send various forms of content (text, images, audio and video) containing menus, drink specials, sale discounts, etc. to consumers’ mobile devices via Bluetooth. Using a combination of custom hardware and software, bluBuzz provides an open mobile commerce platform for proximity-based marketing, purchases, gaming, civil alerts and in-network communications (text and voice chat), all via Bluetooth. Market Segment Enabling Technology Competitors TDScan, BlooZone, MobiTouch Funding Privately funded by founder NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity bluBuzz’s initial target markets are real estate, sporting events and the food and beverage (restaurants, nightclubs and chains) verticals. By partnering with other entities that operate in these verticals, we project a minimum install base of 20,000 access point locations and three million clients globally by end of 2009. DEMO Says Location-aware apps are hot this year and bluBuzz takes an approach we haven’t seen before. By utilizing Bluetooth functionality on mobile phones, rather than GPS, users receive alerts (separate from SMS) from businesses in their direct vicinity. Control on the consumer side ensures a low level of disturbance and a hardware access point at the business provides more bandwidth for richer content. There’s a lot of potential in the bluBuzz approach. We’re interested to see where businesses, and their target customers, take the technology. PRODUCT DEMONSTRATION: MONDAY AM Cc:Betty Cc:Betty, Inc. SHOW CONTACT: 29 Michael Cerda michael@corp.ccbetty.com COMPANY ADDRESS: 3340 Hillview Ave. Palo Alto, CA 94304 Phone: 415-298-4890 Fax: 925-218-1876 www.ccbetty.com CORPORATE OFFICERS: Product Description Email is our original social network, todo list and means of collaboration. It’s where we get things done and, as a result, is prone to clutter and confusion. Cc: Betty works as a personal email assistant to initiate and sort through emails and parse conversations, files, images, media, dates and places, in the spirit of saving time while collaborating and coordinating with groups of people. Market Segment Consumer Software and Services Competitors No direct competitors. Xoopit, Xobni or Grouply could emerge as secondary competitors. Funding Initial seed funding provided by Venrock. Michael Cerda, CEO & Co-founder Ben Dean, VP Product Development & Co-founder NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity The Radicati Group estimates 183 billion emails are sent daily by 1.2 billion people. Comscore Media Metrix cites 651 million people on Yahoo! Mail, Windows Live Mail, Gmail and AOL Mail. DEMO Says We’re conducting more and more business dialogs via email, a tool that is great at delivering information, but not so effective when it comes to parsing and organizing it. Cc:Betty acts like a personal assistant to organize and package email-based information, turning email messages into Web-based collaboration spaces. Designed initially for work teams, we suspect Cc:Betty has her work cut out for her across a variety of business and personal productivity applications. PRODUCT DEMONSTRATION: MONDAY AM GoView Citrix Online SHOW CONTACT: 11 Allison Kohn allison.kohn@citrix.com COMPANY ADDRESS: 6500 Hollister Ave. Santa Barbara, CA 93117 Phone: 805-690-6400 Fax: 805-690-6471 www.citrixonline.com CORPORATE OFFICERS: Product Description GoView is a simple screen recording, editing and hosting service available over the Web to create and share content widely. Users can create screencasts of presentations, product demos and application training. GoView is uniquely designed to enable the novice user to quickly record, polish and distribute content. Market Segment Small Business Software and Services Competitors Camtasia Studio Funding Citrix Online is funding GoView from internal resources and is not relying on outside assistance. Brett Caine, President Bernardo de Albergaria, VP & General Manager, Global Marketing and eCommerce Elizabeth Cholawsky, VP, Products and Services Laura McCormick, VP, Strategic Communications NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity GoView fits into a $100 million segment of the $3.2 billion digital content creation market (Gartner). Customers include individual professionals, consumers and small and medium businesses in software and technology. Horizontal markets include sales, marketing, training, consulting and support. DEMO Says By making screen captures easy to record, edit and share, Citrix is setting loose new capabilities on the imaginations of individuals who find the need to share desktop-based content. From training and tutoring to document collaboration, this simple yet highly effective screencast platform is nothing short of a new business communications medium. PRODUCT DEMONSTRATION: MONDAY PM Coveroo Coveroo, Inc. SHOW CONTACT: 33 Keith Jacob keith@coveroo.com COMPANY ADDRESS: 333 Bryant St., LL 120 San Francisco, CA 94107 Phone: 415-240-4886 Fax: 415-541-9766 www.coveroo.com CORPORATE OFFICERS: Product Description Coveroo makes your personal electronics truly personal. A Coveroo replaces the original back cover on your mobile device or MP3 player with a custom version featuring a laser-engraved artwork from your favorite band, TV show, movie or artist. We have hundreds of designs – from Barbie to Bart Simpson – or you can upload your own artwork. Coveroos are made using a high quality engraving process so they don’t fade or wear like skins or stickers. Market Segment Consumer Devices Competitors No direct competitors Karl Jacob, CEO & Founder Ben Katz, President & Founder Mark Halstead, CTO & Founder NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Funding Series A: Bay Partners, Norwest, Microsoft and Consor Capital Market Opportunity ABI Research estimates the cell phone accessory market will grow from $40 billion in 2008 to $80 billion in 2012. DEMO Says Our mobile phones are as much a style statement as they are a communicating device. From the design of the device to the custom ringtones, the mobile phone is a platform for self-expression. Coveroo capitalizes on that trend, providing unique graphic covers for a wide range of mobile phone models. And while you might think that Coveroo is a random pick of product for DEMO, keep in mind the size of the custom ringtone business. Can custom covers be far behind? We think there’s a gold mine here. PRODUCT DEMONSTRATION: TUESDAY AM sobees - your social desktop aggregator deskNET SA SHOW CONTACT: 34 Francois Bochatay bochatay@desknet.ch COMPANY ADDRESS: Scientist Parc EPFL Lausanne, 1015 Switzerland Phone: 0041-21-6938761 www.sobees.com CORPORATE OFFICERS: Product Description sobees organizes and integrates Web applications and services onto the desktop, makes them available offline and offers an easy user experience to you and your social network. sobees is the perfect desktop companion for online social networks. It pulls information from friends and from the Web and offers seamless data sharing and a friendly and intuitive interface that allows customization and better control of content and computer experience. Market Segment Consumer Software and Services Competitors No direct competitors. Secondary competitors include social desktop clients (twhirl, AlertThingy, 8hands), social aggregators (Power.com) and start pages (iGoogle, Netvibes). Funding Seed funding from founders Francois Bochatay, CEO & Founder Vincent Rithner, CTO & Founder NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity According to Internet World Stats, there are more than 1.4 billion Internet users in the world. The current Internet market is ready for services that integrate applications, information sources and social graphs into a single, user-friendly desktop tool that takes advantage of a software-plus-services architecture. sobees is designed for mainstream users. DEMO Says As our dependence on Web applications grows, so does the need to make them available 24-7. You’ve likely heard of deskNET’s sobees application before; here at DEMO 09, the company is introducing even deeper desktop integration with key online services. There are several companies working to bring your online content offline but sobees’ singular focus on the mainstream consumer is key. With the ability to consolidate all one’s online content and share with your network via drag and drop, sobees is a major step toward the day when your desktop and your browser are no longer mutually exclusive. PRODUCT DEMONSTRATION: MONDAY AM Document Depository Corporation (DDC) Document Depository Corp., LLC SHOW CONTACT: 15 Farid Naib farid.naib@docdep.com COMPANY ADDRESS: PO Box 206 Wayne, PA 19087 Phone: 800-872-9394 www.docdep.com CORPORATE OFFICERS: Farid Naib, CEO & Founder David Schulman, Co-founder Product Description Document Depository Corporation (DDC) is an easy to use, hosted solution for the management of legal and related documentation that greatly improves upon the current practice of storing documents in filing cabinets and email folders. Initial DDC application modules include Corporate Governance, Contract Tracker, and Multi Entity Legal Negotiation. Offered at a competitive price point, DDC provides full disaster recovery features, state-of-theart security and intuitive design for easy and efficient document retrieval. Market Segment Enterprise Software and Services Competitors No direct competitors. Secondary competitors include IntraLinks, Bowne, Box.net, ShareFile, V-Rooms and Deal Interactive. Funding Self-funded NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity DDC’s potential customers are firms with less than $50 million in revenue. According to the most recent Census data available (2002), there are more than four million firms in the United States alone with revenue under $50 million. DEMO Says Late last year, we spent the better part of a week hunting down legal documents, comparing versions, and finding signature pages in order to update our company records. It was frustrating, time-consuming, and redundantly expensive. So when Document Depository Corp. pitched its concept for an efficient document storage, tagging, sharing, and retrieval service, we understood the pain and we saw the brilliance in this elegant solution. DDC brings convenience and confidence to legal document management for businesses of any size and type. PRODUCT DEMONSTRATION: MONDAY AM CO2code eFormic, Ltd. SHOW CONTACT: 20 Moriz Vohrer CO2code@googlemail.com COMPANY ADDRESS: Kaiser-Joseph-str. 230 Freiburg Baden-Wrttemberg, 79098 Germany Phone: +49-178-348-8717 Fax: +49-761-590-0611 www.CO2code.info CORPORATE OFFICERS: Product Description The CO2code allows companies to climate-neutralize the emissions of products with the use of CO2certificates. The software splits these CO2certificates (tons of CO2) into small units (e.g., pounds of CO2), generating CO2codes, which can be printed on each product, like a serialcode. This allows end-consumers to trace how a yogurt, flight or conference was climate-balanced. While the cost of climate-neutralizing an individual product is extremely low (a bottle of wine=$0.03), the marketing effects are enormous. Market Segment Enabling Technology Competitors No direct competitors Funding Self-funded. Founders are interested in discussing potential investments. Moriz Vohrer, CEO & Founder Pieter van Midwoud, CEO & Founder NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity The value of the voluntary carbon market is estimated at $551 million, trading 148 million CO2certificates/year. It has been growing at a rate of over 200 percent per year with a predicted size of 1,400 million certificates by 2020 (Katherine Hamilton, Ecosystem Marketplace). Each certificate can be used to create CO2 codes for labeling climate-neutralized products at $1/certificate. DEMO Says Climate change is arguably the greatest natural threat facing our generation, one that must be addressed on both grand and individual levels. eFormic seems to bridge both. The company gives individuals a standardized and effective means to measure and offset their carbon footprints, while its overall business provides systemic means to combat carbon pollution through smarter forestry and other techniques. And in bridging the two, eFormic shows consumers exactly how their individual actions work around the world. PRODUCT DEMONSTRATION: TUESDAY AM ensembli Ensembli, Ltd. SHOW CONTACT: 27 Michael Wheatley mike@ensembli.com COMPANY ADDRESS: Sheffield Technology Park, Arundel St. Sheffield, S1 2NS United Kingdom Phone: +44-7799-893505 www.ensembli.com CORPORATE OFFICERS: Product Description What’s relevant to you is deeply personal to you. Search engines, feed readers and aggregators can’t sense who you are and what interests you, and they certainly don’t anticipate what’ll excite you. Instead they overwhelm you. Ensembli gets smarter about you the more you use it. It is effortless to use, continually acting on your behalf to surface your must-see stories whenever you have a few spare minutes and helping you save time and stay informed. Market Segment Consumer Software and Services Competitors Filtrbox, Blern Funding Seed funding: £750,000 from Enterprise Ventures and £100,000 from Viking Fund Michael Wheatley, CEO Ian Pringle, CTO & Co-founder Ed French, NXD Imran Ali, NXD & Co-founder NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Our addressable market is the 430.8 million people who use English online (Internet World Stats). On average, each individual searches 81 times per month (Comscore). Replacing 10 percent of searches for 10 percent of our addressable market would give us 43 million users, each tracking approximately eight topics, giving us 344 million advertising targets. DEMO Says The number of technologies working to personalize your content is almost endless. ensembli sets itself apart with continually applied relevance analysis and essentially zero effort from the user. By collecting and indexing RSS feeds from across the Web, then applying patented personalization algorithms, ensembli presents each user with his or her own targeted news results. For the thousands of users for whom Google Reader is a burden, it’s a service worth checking out. If the keys to mainstream success in content personalization are ease of use and spot-on recommendations, we’re betting on ensembli. PRODUCT DEMONSTRATION: TUESDAY AM Evri.com Evri, Inc. SHOW CONTACT: 31 Neil Roseman neil@evri.com COMPANY ADDRESS: 206 First Ave. S. Seattle, WA 98112 Phone: 206-792-5128 www.evri.com CORPORATE OFFICERS: Product Description Evri is building a way for content to network -- a way for that great article you just read to make meaningful connections with every other contextually relevant article, paper, blog, image, audio clip or video on the Web. We will be showing new applications built on our public API (also new) that let users take our technology with them on the Web and share their interests with their friends. Market Segment Consumer Software and Services Competitors Inform, Daylife, MashLogic, Powerset, Mahalo Funding Series A: $8 million from Vulcan Capital Neil Roseman, CEO Deep Dhillon, CTO Rudy Gadre, VP, Business Operations NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity According to the Online Publishers Association, almost 40 billion page views per month are people reading on content sites. Content sites must do a better job of leading users to related content, as a way to increase the number of pages viewed per user session. Evri enables this higher engagement. DEMO Says When Evri launched publicly last year, we liked its semantic approach to online content. Extracting key entities from Web sites presents an easy-to-use, yet sophisticated search for users. The company raises the bar here at DEMO 09 with the launch of Evri Collections. Breaking from the semantic pack with its belief that “natural language” queries aren’t, as it turns out, natural to humans, Evri is introducing an innovative new way to search, as well as individual user accounts that allow searchers deeper visibility on custom-designed topics. And with an API that allows developers to apply the Evri ontology to any piece of content, this company is poised to take a leading role in the search space. PRODUCT DEMONSTRATION: TUESDAY AM Gazaro.com - Your World On Sale! Gazaro, Inc. SHOW CONTACT: 30 Brian Joe brian@gazaro.com COMPANY ADDRESS: 104-290 Picton Ave., Suite 104 Ottawa, Ontario, K1Z 8P8 Canada Toll Free: 888-9GAZARO Phone: 613-725-6268 Fax: 613-822-5210 www.gazaro.com CORPORATE OFFICERS: Product Description Gazaro.com is first user-controlled and personalized electronic sales flyer. You specify what you want and Gazaro uses artificial intelligence to find and filter the best sales in your city. View your personal sales flyer online and get alerts on great sales via email, RSS and Twitter. You control how and when you get notified. You control which products get displayed in your flyer. Market Segment Consumer Software and Services Competitors Paper sales flyers, Yotify, Krillion, Savvy Circle, Saleawaywithme Funding Seed funding: $1 million from Apption Corporation, Feb. 2007. Delaware Parent Corporation Pending. Sam Zaid, CEO & Founder Brian Joe, Chairman Dominic Plouffe, VP, Engineering Dr. Paul Lem, Director NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Retailers spend 33-50 percent of their marketing budgets on non-targeted sales flyers (Journal of Retailing and Consumer Services, 2007). Gazaro expands the number of users willing to receive flyers and increases purchasing activity. Gazaro earns a commission on sales through affiliate programs. DEMO Says Your snail-mail is crammed with sales flyers that likely go directly in the recycling bin. It’s mass marketing at its blindest and rarely appeals to the individual. Gazaro is taking the sales flyer virtual with software that enables users to create their own. Get the biggest and best deals in your area on products you specifically want from stores you frequent. Initially launching in the electronics sector of online shopping, Gazaro has almost endless applicability - travel, real estate, cars, clothes, even potential for customized internal content in the enterprise. If you’ve got content, you likely need Gazaro. PRODUCT DEMONSTRATION: MONDAY PM HAM-IT HAM-IT, Inc. SHOW CONTACT: 4 Prithwi R Thakuria pthakuria@recbrains.com COMPANY ADDRESS: 733 Turnpike St., #297 North Andover, MA 01845 Phone: 857-383-0049 Phone: 857-277-2143 Fax: 888-834-8743 www.ham-it.com CORPORATE OFFICERS: Product Description HAM-IT is a “mobile centric” single stop shop to globally connect and match consumers with local providers of day-to-day consumer services with capability to collaborate and schedule. It also allows providers to freely publish their product and service offerings as “Web ready content” by mobile devices, thereby eliminating the traditional need to own a Web page or directory listings and related marketing efforts. Market Segment Consumer Software and Services Competitors No direct competitors. Adjacent in our space are: Google, Yahoo!, Yellow Pages, Angie’s List, Switchboard and Citysearch. Funding Seed: $285,000 raised from private investors. Prithwi R Thakuria, CEO & Founder Rohan Fernandes, Co-founder, Dir. Operations & Delivery Stephen Doroff, Dir. Business Development NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity According to eMarketer, there will be 902 million mobile and one billion Internet users by 2011 and mobile will eclipse PC-based Web access outside the United States. The global local ad market is estimated by ZenithOptiMedia to be more than $500 billion. Opus Research states that confusion/skeptism (47.3 percent) and resource /affordability issues (40.6 percent) are highly pervasive amongst local providers and explain the lack in penetration and participation. DEMO Says HAM-IT is a straightforward idea that other directory services could offer, but HAM-IT’s approach - tapping APIs across services and extending its directories to service providers not on the Web - makes this mobile concierge both global and local in scope. That global perspective may prove to be the factor that sets this company apart, as both the business model and the mobile delivery platform have significant appeal in developing economies. PRODUCT DEMONSTRATION: MONDAY AM Home-Account and Mortgage-Evaluator Subscription Services Home-Account, Inc. SHOW CONTACT: 17 Kate Pokorny kate@brewpr.com Brooke Hammerling brooke@brewpr.com COMPANY ADDRESS: 188 King St., Suite 207 San Francisco, CA 94107 Toll Free: 888-439-0222 Phone: 415-902-1048 Fax: 415-520-9100 www.home-account.com CORPORATE OFFICERS: Product Description Home-Account is an intelligent, Webbased mortgage buying subscription service. Home-Account will help America’s 75 million homeowners take control of their largest assets and use them to insure their financial security, likely saving hundreds of dollars per month in the process. Think of it as a Kayak.com for mortgages: the service grades and analyzes the homeowners and their mortgage, presents scenarios to improve their mortgage and then pinpoints the best realistic mortgage option in the market. Market Segment Consumer Software and Services Competitors Retail bank operations (i.e., Wells Fargo, Chase), mortgage servicing firms (i.e., Quicken Loans, Countrywide) and Internet lead-generation shops (i.e., lowermybills. com, tree.com) Mark H. Goldstein, CEO Young Pham, VP, Marketing Paul Tyma, CTO NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Funding Home-Account is backed by venture firm, Charles River Ventures, and several prominent Silicon Valley angel investors. Market Opportunity According to the U.S. Treasury, the mortgage market is over $11 trillion. Currently, defaults are at a 60-year high. HomeAccount’s potential customer base is everyone who wants or has a mortgage, including the millions of homeowners who are facing balloon payments or rate resets they cannot afford. DEMO Says Even in today’s tough market, your home is likely your greatest financial asset. Yet aside from the occasional refinancing, most homeowners passively manage the asset value of their homes. Home-Account changes all that, giving homeowners the tools they need to monitor, grow and leverage home value. It’s long overdue and tremendously valuable no matter how the housing markets are moving. PRODUCT DEMONSTRATION: TUESDAY AM Q HowSimple, LLC SHOW CONTACT: 26 Craig Holland craig@howsimple.com COMPANY ADDRESS: 6222 Medford Huntington Beach, CA 92647 Phone: 951-659-4141 Fax: 951-659-1919 www.howsimple.com CORPORATE OFFICERS: Product Description HowSimple has developed a desktop application that allows you to create, access, manage and share unlimited content and media with ease. Our Q format serves as the basis for this multiple concurrent panel viewing system that radically alters the way we see and interact with the virtual world. Two additional products that will advance this theme into new realms of possibility are set to release shortly. Market Segment Enabling Technology Competitors No direct competitors Funding Undisclosed funding amount from angel investors Craig Holland, CEO & Founder Daniel Nguyen, President Linh Nguyen, CTO Hugh Nguyen, VP, Information Technologies NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Online Internet users are projected to top 2 billion by 2011. (Internet World Stats) U.S. online advertising is projected to nearly double from $23.6 billion in 2008 to $42 billion in 2013. (eMarketer, Nov 2008) One percent of the U.S. search market will add $1 billion to a company’s valuation. (New York Times) DEMO Says When you first see Q, we hope that you resist the temptation to call it a browser. You’ll likely think of browser tabs at first, until you see the vast amount of information that can be contained and easily accessed in a single “queue.” With multiconcurrent panel viewing and interaction and multiple hyperlink extraction, among many other features, the HowSimple viewer could usher in a new era of online content interaction. HowSimple has a lot up its sleeve for future iterations, including the integration of offline content. HowSimple is taking content access into a new realm entirely separate from the browser wars. PRODUCT DEMONSTRATION: TUESDAY AM Jadoos.com Jadoos, Inc. SHOW CONTACT: 8 Afrus Tavakoli afrus@jadoos-inc.com COMPANY ADDRESS: 440 N. Wolfe Rd. Sunnyvale, CA 94085 Phone: 302-261-5393 www.jadoos.com CORPORATE OFFICERS: Afrus Tavakoli, CVO Lukas Rosenstock, CTO Suhas Gopinath, CGO Product Description Jadoos is a Web remote control that helps you to manage your online identity simply, quickly and securely. It is accessible from different devices, anywhere and anytime, delivering you relevant information on demand. You can easily build, connect and share your social networks, applications and information and communicate instantly with friends, family, neighbors or anyone. The Jadoos backend is a cloud-based social Web operating system, giving companies and developers the infrastructure to build, connect and monetize simple and advanced social applications. Market Segment Consumer Software and Services Competitors No direct competitors. Secondary competitors include social networks (Facebook, MySpace), Web messengers (Meebo, eBuddy), digital identity providers, payment providers (PayPal), widget sites (iGoogle, Netvibes), application platforms and operating systems (Salesforce, Microsoft). Funding Privately funded. Backed by angel investors. NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Gartner reports that the business potential of social networking Web sites remains largely untapped. Forrester predicts that online retail sales in the U.S. will reach $235.4 billion in 2009 and $334.7 billion in 2012. Jadoos captures these potentials by extending existing opportunities and identifying new market opportunities through its sophisticated model of discovering social processes. DEMO Says Chances are good that you have a remote in your living room that controls several devices. With all the boxes we now have piled up around our televisions, it doesn’t make sense to have 20 remotes to sort through. So why are we still doing this online? Jadoos.com is just that - a universal remote for your social media life. All your sites, contact networks, passwords and messages in one place. And one-click sign-up for new services ensures that, as our social universe grows, the bookmarks folder doesn’t have to as well. We’ve seen other attempts at this problem, but Jadoos. com is the cleanest and most user-friendly to date. PRODUCT DEMONSTRATION: TUESDAY AM Kutano Kutano Corp. SHOW CONTACT: 18 Tina Gonsalves tgonsalves@scrapboy.com COMPANY ADDRESS: 3920 Norland Ave., Suite 201 Burnaby, British Columbia V5G 4K7 Canada Phone: 778-785-1111 Fax: 778-785-1199 www.kutano.com CORPORATE OFFICERS: Product Description Kutano is the gateway to unbiased information -- a ubiquitous public forum for sharing information side-by-side on any Web page. Kutano understands the subject of the Web page, avoiding any issues due to the Internet’s dynamic nature. This allows people to obtain the right information at the right time, before they have to ask. Kutano is democratizing content on the Internet, allowing users to say what they want, where they want to say it. Market Segment Consumer Software and Services Competitors Reframe It, WebSpeakup Funding Two rounds of funding from a single angel investor and funding from the Canadian Government high tech incentive programs (IRAP and SR&ED) Market Opportunity Upon its launch (March 1 at DEMO), Kutano will draw from the 226 million Internet users in the U.S. and Canada (Inter- Assaf Koren, CEO & Founder Michael Benezra, CTO & Founder Motti Shaked, VP, Engineering Kevin Ishiguro, VP, Products NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION net World Stats). According to Forrester Research, more than a third of these users are currently active in forums. For revenues, Kutano will tap into the $22 billion Internet ad revenue market (for 2008; Internet Advertising Bureau and PricewaterhouseCooper LLP), an ad segment that is still experiencing double-digit growth despite current economic conditions. DEMO Says Kutano calls its product “a gateway to unbiased information,” and, while apt, it doesn’t convey the true depth of the technology. Allowing anyone to place information - comments, questions, complaints - side-by-side with any Web page, Kutano creates conversations across the Internet. What’s really interesting, though, is that those conversations sustain across similar pages. So the Harry Potter hardback page on Amazon will feature identical conversations to the Harry Potter paperback page. The comments are tied to the subject of the page, rather than the URL. It’s a brilliant take on commenting technology, with the potential to shake up a thriving, competitive sector. PRODUCT DEMONSTRATION: MONDAY AM Loyal2Me Liquid Media, LLC SHOW CONTACT: 19 Roger L. Toennis roger@liquidmediasw.com COMPANY ADDRESS: 10714 W 85th Pl. Arvada, CO 80005 Phone: 303-522-5477 Int’l Phone: 303-478-5551 Fax: 303-422-9694 www.liquidmediasw.com www.loyal2me.com CORPORATE OFFICERS: Roger L. Toennis, Chairman & CEO Alexander Montoya, CMO Dean Hiller, Chief Engineer Carrie K. Toennis, CFO Product Description Loyal2Me (L2M) is a ‘consumer-controlled marketing’ ecosystem that re-invents Business2Consumer loyalty programs for the new economy. Consumers control custom ‘VoiceTouch’ marketing feeds to receive premium offers from whitelisted businesses. L2M consumers also control the content, timing and frequency of discount offers. L2M’s ‘VoiceRocket’ voice messaging toolbox allows consumers to record/ send personal voice recordings, and forward compelling discount offers, to a friend’s phone or to groups of friends. Loyal2Me businesses win when consumers control the marketing conversation. Market Segment Small Business Software and Services Competitors CallFire.com, Voicent Communications, Call-Em-All Funding $200,000 seed funding and in-kind services from friends and family investors NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity According to the Direct Marketing Association (DMA), North American small, medium and large businesses spent $164.5 billion in 2007 and $175 billion in 2008 on direct marketing. The DMA projects direct marketing spending to increase to $194.2 billion per year by 2010. DEMO Says As the Internet has democratized, it would make sense for advertising and marketing to follow suit. Yet consumers today are still subordinates when it comes to how, when and where we receive merchant communications. Liquid Media’s Loyal2Me service turns that on its head, with personalized voice recordings delivered on your terms. Choosing the businesses you frequent and number and type of messages you receive, consumers are finally in control when it comes to merchant marketing. Hear about your favorite day spa’s massage discounts, open tee times on golf courses or available appointments with your chiropractor. It’s advertising at its most personalized. PRODUCT DEMONSTRATION: MONDAY AM Pixetell Ontier, Inc. SHOW CONTACT: 37 Dave Kresta dkresta@ontier.com COMPANY ADDRESS: 818 SW Third Ave., #1478 Portland, OR 97204 Phone: 503-227-2132 Fax: 503-227-2155 www.ontier.com CORPORATE OFFICERS: Sebastian Rapport, CEO & Founder Product Description Pixetell on-demand software provides the power of in-person interaction and the convenience of email. You can verbally and visually explain spreadsheets, drawings, designs, proposals… anything on your screen. With Pixetell, you quickly combine screen recordings, voice, webcam, rich text and attachments into a secure, interactive message sent over existing channels including email, blogs, wikis, IM and Twitter. Recipients view Pixetells at their convenience in their Web browser and can reply with their own Pixetell message. Market Segment Enterprise Software and Services Competitors No direct competitors. Secondary competitors include online Web meeting facilitators (Cisco WebEx, Citrix GoToMeeting), traditional text-based email (Microsoft Outlook, Google Gmail) and screen recording utilities (TechSmith Camtasia and Jing, Adobe Captivate). NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Funding Undisclosed funding amount from angel investors Market Opportunity The Unified Communications and Collaboration market is estimated to grow 38 percent annually to $17 billion by 2011 (IDC). We estimate a total available market for Ontier products at $2.9 billion, focusing on knowledge intensive industries and company sizes ranging from small agencies to large multi-national high tech manufacturing firms. DEMO Says There are always a couple of demonstrators that elicit a plain old gasp of “Cool!” and Ontier’s Pixetell is one of them. The first mixed-media platform for fast, interactive communication online, Pixetell is like a little WebEx in your inbox - without the crashes. If you need to communicate something visual and complex in five minutes, drag and drop any type of content into a Pixetell, record voiceover and send it off. No scheduling, no access codes, no dial-in numbers, no network lag-time. Just rapid, effective communication that couldn’t be easier to use. Cool. PRODUCT DEMONSTRATION: TUESDAY AM Primal Fusion Primal Fusion, Inc. SHOW CONTACT: 25 Peter Sweeney peter.sweeney@ primalfusion.com COMPANY ADDRESS: 7-258 King St., N. Waterloo, Ontario, N2J 2Y9 Canada Phone: 519-741-1243 Fax: 519-741-0461 www.primalfusion.com CORPORATE OFFICERS: Product Description The ideas you need for work and research are presently scattered across many sources on the Web. Primal Fusion connects these ideas together, making it easy to collect your thoughts without getting mired in a glut of information. Your ideas are captured in personal thought networks, which grow into powerful assets for building, organizing and expressing your knowledge. As machinereadable data, thought networks can be transformed into documents, Web sites, RSS feeds and other forms. Market Segment Consumer Software and Services Competitors No direct competitors. Secondary competitors are consumer-oriented semantic technology companies including Metaweb Technologies, Radar Networks and Siri, Inc. Funding Seed: $430,000, 2005. Series A: $2.5 million, 2007. Convertible debenture: $2.5 million, 2008. All rounds with tech industry angel investors. Seeking $16 million Series B. Yvan Couture, President & CEO Peter Sweeney, Founder & CTO Shane O’Neil, COO & VP, Technology Operations Doug Montgomery, CFO NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity People today use a wide range of tools to capture knowledge online, such as documents, databases, PIMs and bookmarks. Semantic applications augment these tools with new abilities to automatically organize and discover information. Research consultancy Project10X estimates that the worldwide market for semantic products and services will reach $52.4 billion in 2010. DEMO Says Thought networking is a nascent market sector that you, pardon us, likely haven’t given much thought to. It’s nebulous, hard to grasp and has no established leader. So we’d like you to consider Primal Fusion, a company that understands the vagaries of the sector and has designed a product that will quickly resonate with anyone who searches online. It’s a personal information management tool for the vast amount of content you absorb online. Yes, there are deep semantics involved and yes, the term ‘data structure’ is integral. But all you really need to know is that your computer has just become your brainstorming partner. Primal Fusion’s potential uses are vast; we’re excited to see where it will take us online. PRODUCT DEMONSTRATION: MONDAY PM ShoutOUT Promptu Systems Corp. SHOW CONTACT: 24 Scott Maddux smaddux@promptu.com COMPANY ADDRESS: 333 Ravenswood, Bldg 202 Menlo Park, CA 94025 Phone: 650-859-5800 Fax: 650-859-5985 www.promptu.com CORPORATE OFFICERS: Giuseppe Staffaroni, CEO Harry Printz, CTO & VP, Engineering Matteo Monteverdi, VP, Operations Scott Maddux, VP, Product Marketing Product Description ShoutOUT is the first voice-to-text SMS application for iPhone. Built on Promptu Systems Corporation’s powerful speech recognition technology, ShoutOUT lets users dictate messages in natural language, quickly check their text message and send the SMS to their intended recipients. Promptu creates multimodal talk-and-type mobile phone applications for consumers, carriers, handset providers and travel and transportation companies. ShoutOUT will soon be available in Europe through a major wireless carrier. Market Segment Consumer Software and Services Competitors vlingo, Jott, SpinVox, reQall Funding Promptu’s most recent round of funding raised $7 million and closed in June 2008. NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Text messaging has exploded in the consumer marketplace. According to Gartner, 2.3 trillion text messages will be sent by next year. With at least five states implementing hands-free laws -- making it illegal to text while driving -- the need for voice recognition for SMS becomes paramount. DEMO Says Ironically, voice is the overlooked interface to mobile phone applications. Promptu brings deep experience in voice UI and voice recognition to arguably the most used mobile phone application: text messaging. We think the ShoutOUT voice-to-text-messaging service could spur even greater use of SMS messaging, particularly among older demographics. PRODUCT DEMONSTRATION: TUESDAY AM Purewire Trust Purewire, Inc. SHOW CONTACT: 14 Mary Catherine Petermann mc@purewire.com COMPANY ADDRESS: 14 Piedmont Center NE #850 Atlanta, GA 30305 Phone: 404-307-6290 Fax: 678-302-7650 www.purewire.com CORPORATE OFFICERS: Product Description Purewire Trust is the first service to dynamically establish trust and safety online. It builds user reputations that protect individuals in user-to-user relationships for commerce (i.e., classified sites), collaboration (i.e., virtual worlds) and communication (i.e., social networks). It collects information, monitors patterns and builds reputation information for online identities. Purewire Trust’s global infrastructure and classification algorithms detect suspicious people, empowering users to base online decisions on actual activity. Market Segment Enterprise Software and Services Competitors No direct competitors. Secondary competitors include closed online reputation systems (Amazon, eBay) and crypto certification systems (Verisign, Entrust). Funding Seed funding: $1.75 million from the co-founders and management, November 2007. Friends and family: $3 million, August 2008. Steve Raber, Chairman & CEO Mike Van Bruinisse, Co-founder, President & COO Dr. Paul Judge, Co-founder & CTO Mark Caldwell, Co-founder & VP Sales NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity There are more than 200 million people online in North America alone (Internet World Stats). According to Purewire Research, more than $50 billion dollars were spent in 2007 on user-to-user interactions. Craigslist has more than 30 million ads posted each month. There is an enormous opportunity to bring safety and trust back to online communication, collaboration and commerce. DEMO Says Transparency is the lynchpin of an effective and efficient social Web. Yet, paradoxically, we could argue that anonymity has enabled social media’s meteoric rise, allowing individuals to voice perspective freely. Between the two extremes - full disclosure and faceless participation - steps Purewire Trust. The company sets out a smart framework for establishing identity, trust and confidence in online interactions. Purewire Trust empowers the social Web. PRODUCT DEMONSTRATION: MONDAY PM mirasol™ Displays Qualcomm MEMS Technologies, Inc. SHOW CONTACT: 1 Catherine Rice crice@qualcomm.com COMPANY ADDRESS: 5775 Morehouse Dr. San Diego, CA 92121 Phone: 858-658-1301 www.mirasoldisplays.com CORPORATE OFFICERS: Product Description Based on reflective technology, Qualcomm’s mirasol displays use significantly less energy than traditional displays. The display’s nature-based design lends to low power consumption and high reflectivity, offering consumers extended battery life and superior outdoor visibility. The display’s bistable nature allows for nearzero power usage in situations where the display image is unchanged. Market Segment Enabling Technology Competitors Incumbent technologies like LCD, OLED and EPD Funding Qualcomm MEMS Technologies, Inc. is a wholly owned subsidiary of Qualcomm Incorporated. John Batey, SVP & President Jim Cathey, VP, Business Development Clarence Chui, VP, Technology NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity The Fuji Chimera Research Co. Flat Panel Display Applications 2008 Report estimates four percent CAGR in the worldwide display market through 2012 to total $129 billion. Mobile display applications constitute eight-10 percent of that forecast. DEMO Says Some people got a peek at G-CORE at CES in January, but if you want the long view of this product, you have to look very closely at the mirasol technology developed by Qualcomm MEMS Technology. The technology uses a silicon device to bend light to display color. Readable, reliable, cost-effective, and energy efficient, mirasol is well on its way to becoming a core component in a range of consumer, communications, and technology products. PRODUCT DEMONSTRATION: TUESDAY AM Gagapost Qubes, Inc. SHOW CONTACT: 22 Samson Yao samson.yao@gagapost.com COMPANY ADDRESS: 5F., No.585, Jingping Rd. Zhonghe City, Taipei County 235 Taiwan Phone: 886-2-2248-6639 Fax: 886-2-2248-2516 www.qubes.cc CORPORATE OFFICERS: Product Description Gagapost makes owning and maintaining a personal blog easier than it’s ever been. Using regular PCs or handheld devices, blog owners can easily create a post and then enable various groups of friends to collaborate on, contribute to and co-own the post. Yet, each personal blog is still individually owned. By collecting pieces of puzzles from yourself and your friends’ memories, your personal blog flourishes and grows on its own. Gagapost is the new content-based social network. Market Segment Consumer Software and Services Competitors LifeSnapz. Secondary competitors include Blogger, WordPress.com, TypePad, Twitter, Plurk, Facebook and MySpace. Funding Series A: $8,400,000 NTD (approx. $255,000 USD) from Qun-Ju Investment Corporation and $15,000,000 NTD (approx. $455,000 USD) from individual investors Samson Yao, EVP, Business Development Danny Chou, Chief Architect Steven Wu, Chief Engineer Steve Peng, EVP, Product Development NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity eMarketer reports that there were 22.6 million U.S. bloggers in 2007. Technorati states that 54 percent of blogs fit into the personal/lifestyle topic area. However, the same report also states the number of posts per day decreased from 1.5 million in 2007 to 900 thousand in 2008. DEMO Says While another blogging platform ordinarily wouldn’t capture our attention, Gagapost is worthy of a closer look because of its extraordinarily tight integration of community and content. In Gagapost, an individual post is the center point of the social network and content becomes the connective tissue among collaborating groups. A new blog platform faces significant barriers to entry, but we think Gagapost’s flexible business model gives this platform a real shot. PRODUCT DEMONSTRATION: MONDAY PM Silverstone Solutions Matchmaker Silverstone Solutions, Inc. SHOW CONTACT: 21 David Jacobs david@ silverstonesolutions.com COMPANY ADDRESS: 145 Collins St. San Francisco, CA 94118 Phone: 415-264-6444 Fax: 415-922-4899 www.silverstonesolutions.com CORPORATE OFFICERS: David Jacobs, CEO & Founder Amy Shelton, CFO Product Description Matchmaker is a full-featured clinical application that gives transplant organizations the tools to manage an active and scalable Kidney Paired Donation program. In KPD, an incompatible donor/recipient pair (husband and wife) is matched with another incompatible pair (brother and sister) when there is cross compatibility (husband/sister and brother/wife). Matchmaker utilizes proprietary algorithms that find all compatible pairs within a pool and also prioritizes the list to enable the greatest number of potential transplants. Market Segment Enterprise Software and Services Competitors United Network for Organ Sharing, Paired Donation Network, Alliance for Paired Donation Funding Self-funded by proceeds from previous ventures. Looking for funding to build global networks. NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Demand for kidney transplants is growing faster than the worldwide supply of available organs. Currently, over 83,000 patients are waiting for kidneys in the U.S. alone. Wait lists are increasing, on average, by 16-20 percent each year. In the United States, 19 people die each day while waiting for an organ. (All statistics from The United Network for Organ Sharing.) DEMO Says Few products introduced at DEMO have had the potential to save lives that Silverstone Solutions’ does. Using complex matching algorithms, Silverstone Solutions connects kidney donor pairs, finding the optimal match to improve transplant outcomes. Born from founder David Jacobs’ personal experience, this software has already facilitated dozens of successful transplant matches with the prospects of saving many, many more lives. PRODUCT DEMONSTRATION: MONDAY PM Skout Out Skout, Inc. SHOW CONTACT: 40 Patrick McGovern pmcgovern@skout.com COMPANY ADDRESS: 340 Brannan St., Suite 104 San Francisco, CA 94107 Phone: 415-994-1629 www.skout.com CORPORATE OFFICERS: Product Description Skout Out is a dating tool that helps singles find and flirt with others in their immediate vicinity. Leveraging LBS and 42” touch-screen plasma displays, people looking for love only need their fingers to flirt, send virtual gifts and even music to the people that dazzle them. Skout Out currently interacts with hundreds of thousands of Skout users via their iPhones, cell phones and laptops to find love on Skout’s mobile dating service. Market Segment Consumer Software and Services Competitors No direct competitors. Secondary competitors include SpeedDate, Loopt, Zoosk, Flirtomatic, Match.com and eHarmony. Funding Seed funding: $1 million over two rounds by same angle investor over 24-month period. Christian Wiklund, CEO & Founder Niklas Lindstrom, CTO Patrick McGovern, CMO Redg Snodgrass, VP, Business Development NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Mobile content and application options cJuniper Research predicts, in an October 2008 report, that mobile dating will expand to a $1.4 billion market within four years. DEMO Says First, there were the online matchmaking services. Then, came mobile social networks. Now, the two come together in the next generation of technology-assisted dating. At the heart of Skout Out, a large-format touch screen display that serves as a virtual-meets-real-world message board in clubs and bars, is a robust platform for location-aware social applications. Dating is a great first market; we expect Skout to aggressively explore this and other application areas in the months to come. PRODUCT DEMONSTRATION: TUESDAY PM SmartyCard SmartyCard SHOW CONTACT: 6 Aaron Burcell aaron.burcell@ smartycard.com COMPANY ADDRESS: 2121 S. El Camino Real, Suite 1000 San Mateo, CA 94403 Phone: 650-393-6500 www.smartycard.com CORPORATE OFFICERS: Product Description SmartyCard is the first online game where kids learn stuff and earn stuff. SmartyCard’s learn, earn and play experience provides real and virtual rewards to tensof-millions of families that believe learning at home can be fun. SmartyCard features fun and interactive games created in partnership with leading online educational content providers. Kids earn and redeem points for the most popular rewards at iTunes, Club Penguin, Webkinz, Stardoll, Bella Sara and other popular family sites. Market Segment Consumer Software and Services Competitors No direct competitors Funding SmartyCard is part of a privately held company, backed by several leading venture capital firms. Rob Hutter, Co-founder Bhavin Shah, Co-founder Chris Carvalho, General Manager Aaron Burcell, VP, Marketing NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity According to ComScore, there are some 35 million tweens that frequent the Internet. SmartyCard is targeting wired families to become the learn, earn and play rewards system directing a significant portion of the overall buying power of kids, which is estimated to be $21.4 billion in 2010 (source: Packaged Facts). DEMO Says SmartyCard is an intelligent blend of entertainment, education and incentive that is sure to please both kids and their parents. The pedagogically sound gamebased learning is wrapped in a rich, engaging interface and just enough parental control and reporting. The service is built on a solid foundation and with a clever business model, hinting at a long and compelling product roadmap. PRODUCT DEMONSTRATION: TUESDAY AM Project Guru Symantec Corp. SHOW CONTACT: 9 Brian Hernacki brian_hernacki@ symantec.com COMPANY ADDRESS: 20330 Stevens Creek Blvd. Cupertino, CA 95014 Phone: 408-517-8000 Fax: 408-517-8186 www.symantec.com CORPORATE OFFICERS: Product Description Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Project Guru from Symantec provides the necessary tools and services to enable “tech savvy” users to efficiently and effectively provide IT support remotely to family members and friends without the need to spend a lot of time on the phone or visit in person. Market Segment Consumer Software and Services Competitors No direct competitors Funding Nasdaq: SYMC John W. Thompson, Chairman & CEO Enrique Salem, Chief Operating Officer NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity According to analysts at IDC, the worldwide market for clientless remote support services tools is expected to grow from $126.1 million in 2007 to $335.7 million in 2012. IDC Worldwide Clientless Remote Support Software 2008-2012 Forecast DEMO Says Like many other “techies in the family,” I too often find myself providing longdistance tech support, coaching my mom through her computer problems. These are not the most enjoyable conversations and they do nothing to improve parentchild relationships. Fortunately, Symantec comes to the rescue. Its Project Guru gives everyday geeks the tools they need to provide PC support for friends and family without the phone time or personal visits. PRODUCT DEMONSTRATION: MONDAY AM gwabbit Technicopia, LLC SHOW CONTACT: 32 Nadia Saalabi nadia@terpin.com COMPANY ADDRESS: 33726 East Carmel Valley Rd. Carmel Valley, CA 93924 Phone: 888-990-9590 www.gwabbit.com CORPORATE OFFICERS: Product Description gwabbit is an inexpensive plug-in for Microsoft Outlook that quickly finds and captures contacts from anywhere within an email and instantly transforms them into Outlook Address Book contact records. gwabbit makes the tedious, timeconsuming chore of contact capture fast, easy and fun! gwabbit downloads and installs quickly and easily and is priced at only $19.95. Market Segment Small Business Software and Services Competitors Xobni Funding Technicopia is fully funded through private sources and is not seeking funding at this time. Todd Miller, President Laura Hinson, Director NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity The Radicati Group forecasts a worldwide installed base of Microsoft Outlook clients for 2009 of 480 million. The current economic environment has created an imperative for productivity tools like gwabbit that enable users to generate maximum output from existing Office products. At 10 percent market penetration, gwabbit’s potential is approximately $1 billion. DEMO Says Technicopia’s gwabbit is elegantly simple and eminently useful. This time saving utility intelligently captures contact information in email messages and saves it neatly and efficiently to your Outlook contact list. The company’s simple pricing model may seem old fashioned, but we suspect a large number of the 500 million Outlook users would part with 20 bucks to save a ton of hassle. PRODUCT DEMONSTRATION: MONDAY AM RallyPoint Transformyx, Inc. SHOW CONTACT: 38 Claude Bethea claude.bethea @transformyx.com COMPANY ADDRESS: 8510 Quarters Lake Rd. Baton Rouge, LA 70809 Phone: 225-761-0088 Fax: 225-767-3445 www.transformyx.com CORPORATE OFFICERS: Product Description RallyPoint is a Web-based crisis communication and employee accountability application. RallyPoint offers the only true inbound and outbound messaging solution. By combining all modes of standard communication with the Web and a touch-tone based phone system, RallyPoint can quickly and accurately provide secure communications and accountability between management, employees, clients, vendors and even the media. Market Segment Enterprise Software and Services Competitors Dialogic Communications Corporation, 3n, MIR3, Inc., Send Word Now, Strohl Systems, Varolii Corporation, MessageOne Funding Private funding from founder: $1,000,000 Claude Bethea, CEO NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity The RallyPoint application is designed for public and private institutions with 50 or more employees in hurricane-, earthquake- and terrorist-prone areas. According to the U.S. Bureau of Labor, there are 75 million employees in the coastal regions and the top 25 major metropolitan areas in the U.S. DEMO Says It’s not a subject anyone likes to discuss but when disaster strikes, businesses are usually left wishing they’d discussed it more. Recall the chaos many companies experienced after 9/11, when satellite offices were left adrift without their Trade Center headquarters. Transformyx, a Louisiana-based company, is all too familiar with disaster and after Katrina, began work on RallyPoint, a fully integrated crisis communication system. Allowing businesses to protect and recover their most valuable asset — people — RallyPoint is a product we’d prefer to not need. But every business in America should have it. PRODUCT DEMONSTRATION: MONDAY AM Vokle Vokle, Inc. SHOW CONTACT: 36 Edward Dekeratry edward@vokle.com COMPANY ADDRESS: 2006 Montana Ave. Santa Monica, CA 90403 Phone: 310-430-1075 www.vokle.com CORPORATE OFFICERS: Product Description Vokle offers a live, Web-based, video communication and collaboration platform for individuals and companies to better promote their content through instantaneous word-of-mouth discussions. From a public video chat on a community ranked article to focus group feedback on a sponsored product, Vokle aims to unmute the mainstream in a simple and fun way. Market Segment Consumer Software and Services Competitors No direct competitors. Secondary competitors include Skype, Digg and WebEx. Funding Seed capital acquired July 2008 from a private investor. Rob Kiraz, President & CEO Ian Serlin, CTO Cory O’Daniel, Chief Architect Edward Dekeratry, CMO NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity Vokle’s platform is a solution for companies aiming to save costs and virtualize through video conferencing, an estimated $2.6 billion market by 2012, according to Access Markets International (AMI). Additionally, eMarketer projects 2009 online ad spending to be $25.7 billion. DEMO Says Vokle is a visually beautiful new addition to the video chat market, but it would be a mistake to see this site as just another pretty face. Vokle’s consumerfacing video chat environment has great potential as a business communications platform where video-centric interaction can dramatically improve the quality of communication. Vokle is another strong proof point that video is the future of business and personal communications. PRODUCT DEMONSTRATION: TUESDAY AM Xandros Instant On Xandros, Inc. SHOW CONTACT: 10 Jordan Smith jordan.smith@xandros.com COMPANY ADDRESS: 301 Moodie Dr., Suite 200 Ottawa, Ontario, Canada K2H 9C4 Phone: 613-842-3494 Fax: 613-842-3499 www.xandros.com CORPORATE OFFICERS: Product Description Xandros Instant On enables computers to boot in seconds. Users can then browse the Web, chat using instant messaging, make Skype calls and do many other useful things without waiting for Microsoft Windows to start. Xandros Instant On is available as a customizable solution for OEMs and as an inexpensive retail product compatible with most Windows XP and Vista laptops. Market Segment Consumer Software and Services Competitors DeviceVM, Phoenix Technologies. Secondary competitors include QNX, gOS and ASRock. Funding Series A: $15 million from Bushido Capital and Cambria. Angel: $6 million. Seed: two rounds through small investment firm. Additional funding from revenue generated by all business units including Xandros, Scalix and BridgeWays. Andreas Typaldos, CEO Wm. Jay Roseman, Founder & VP, Investor Relations Ming Poon, COO & Senior VP, Product Development Larry Kettler, VP, Business Development NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity iSuppli predicts notebook shipments to grow and exceed 38.6 million units in 2009. Gartner predicts netbook shipments to reach 50 million units by 2012. Competitive pressure on manufacturers to improve the netbook and low-end notebook user experience, while cutting hardware costs, favors software-only solutions not offered by Microsoft Windows. DEMO Says Xandros has quietly taken its place as a leading provider of Linux technology; the company’s technology is built into a range of laptops, netbooks and commerce offerings. Now, the company is getting the attention it richly deserves with this new offering that gives laptop computers the elegance and speed of a netbook while retaining the capabilities and applications of a full-function system. The Xandros Instant On environment boosts productivity without sacrificing flexibility. PRODUCT DEMONSTRATION: TUESDAY AM Xmarks.com XMARKS SHOW CONTACT: 28 James Joaquin james@foxmarks.com COMPANY ADDRESS: 543 Howard St., 5th Floor San Francisco, CA 94105 Phone: 415-946-3049 www.xmarks.com CORPORATE OFFICERS: James Joaquin, President & CEO Mitch Kapor, Chairman Todd Agulnick, CTO Product Description Xmarks.com is a consumer Web discovery service. For any Web site, Xmarks. com will show you detailed information about that site including popularity rankings, site reviews, similar sites and related topics. Discover more about similar sites, add a review or click on a topic to see the most popular sites within that topic. Xmarks.com, formerly known as Foxmarks, is powered by its free bookmark sync utility managing over half a billion bookmarks for millions of users. Market Segment Consumer Software and Services Competitors No direct competitors Funding Seed funding from Mitch Kapor; Series A led by Redpoint Ventures NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity XMARKS is an advertising-based business. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers reported 2007 Internet ad spending exceeded $21 billion. XMARKS will build a consumer audience rapidly by leveraging its bookmark sync product that is actively used on over 2.4 million desktops. DEMO Says We’re dedicated users of XMARKS bookmark synchronization tool, so we knew they’d have something great up their sleeves for DEMO 09. With over 9.5 million downloads of its Firefox add-on, XMARKS possesses a bookmark corpus that is hard to rival. What to do with half a billion bookmarks, 140 million of which are unique? Develop an unparalleled recommendation system. The new Xmarks. com recommends relevant and popular new sites for the site you’re currently on, as well as Google searches, based on millions of user-generated bookmarks. By examining total popularity, popularity within a topic and velocity of recent bookmarks, Xmarks.com can present users with recommendations that are relevant, vetted and timely. PRODUCT DEMONSTRATION: MONDAY AM Zipadi Zipadi Technologies, LLC SHOW CONTACT: 23 Bryan Ferre bferre@zipadi.com COMPANY ADDRESS: 14671 South Heritagecrest Way Bluffdale, UT 84065 801-602-1188 www.zipadi.com CORPORATE OFFICERS: Product Description Zipadi is the first do-it-yourself, Software as a Service (pay as you go) platform that integrates digital publishing, e-commerce and CRM for the five million small to medium size businesses that rely on printed sales and marketing materials to sell their products. Zipadi lets you build an effective e-commerce Web site using existing creative assets. Save time. Save money. And make life easier. Market Segment Small Business Software and Services Competitors No direct competitors. Secondary competitors include digital publishing services (Virtual Paper, Zmags, Scene7) and CRM tools (NetSuite, Dydacomp’s Mail Order Manager). Funding Zipadi is self-funded to date. The company will seek an additional $500,000 in seed capital. Bryan Ferre, CEO & Founder NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity The market for Zipadi includes more than five million medium to small businesses in the U.S. market. Globally the market exceeds 20 million businesses. According to Gartner, the market for digital publishing alone will grow to $15 billion by 2010. DEMO Says There are a select few retailers that have innovated with their online shopping interface (The Gap comes to mind), but in the end, consumers still travel a linear path that doesn’t resemble how we shop in real life. Zipadi’s publishing platform combines rich media publishing with back office management that allows merchants large and small to make their catalogs truly interactive. Its publishing tools offer a sophisticated front-end to shoppers, while back-office tracking, management and reporting allow for deeper insights into buying habits and customer base. It’s easy to see this spreading to the magazine world at large. PRODUCT DEMONSTRATION: MONDAY AM Z-Commerce for Facebook Zuora, Inc. SHOW CONTACT: 16 Annette Giambroni annette@zuora.com COMPANY ADDRESS: Product Description Z-Commerce for Facebook is the very first product on the market that provides a simple and effective, non-advertisingbased way for Facebook developers to monetize their applications. Market Segment Enterprise Software and Services Competitors No direct competitors. Secondary competitors include Aria Systems, eVapt and Vindicia. Funding Series A financing from Benchmark Capital and Marc Benioff, March 2008; Series B financing from Shasta Ventures, October 2008 1400 Bridge Parkway, #203 Redwood City, CA 91065 Phone: 415-336-2897 www.zuora.com CORPORATE OFFICERS: Tien Tzuo, CEO & Founder K.V. Rao, President & Co-founder Cheng Zou, CTO & Co-founder Gary Hagmueller, CFO NOTES ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ ________________________________________________ STATION Market Opportunity The Facebook platform is thriving; according to Facebook, there are more than 66,000 applications currently available and more than 140 added per day, creating a multi-billion dollar opportunity for Zuora. DEMO Says A vibrant ecosystem has emerged on the Facebook Platform where more than a half million developers are experimenting with social networks. Surely, those developers are learning a lot, but for all that experimentation to pay off, developers need a business framework to manage and monetize subscribers. By opening its cloud-based billing and payment system to the Facebook API, Zoura provides that framework and the vital missing link to a thriving Facebook economy.