Liora Bram Cheryl Delgreco
Media Strategies for FlyCast Media Strategies for FlyCast
FLYCAST OPENS MOBILE CONTENT
AND MONETIZATION PLATFORM TO THIRD PARTIES
ADdapt System Offers Revenue-Generating Branded App Deployment
To The Most Popular Smartphone Platforms
Lancaster, Penn., – October 26, 2009 – FlyCast, the popular mobile broadcasting service,
today announced the availability of its ADdapt (Application Development and Deployment)
Platform -- a suite of tools that enable mobile broadcasting, monetization and distribution of
audio and video – to any content owner seeking to offer their branded content and applications
on smartphone devices. FlyCast’s technology allows the owners of traditional desktop websites
that focus heavily on streaming audio or video to quickly and easily migrate their existing
content to mobile applications for the various smartphone app stores, including the Apple App
Store, the Android Market and BlackBerry’s App World. These apps can then be monetized
immediately through a variety of FlyCast revenue-generating options which include ad insertion,
feature up-sell and premium content, among others.
Millions of users have downloaded the FlyCast application to their smartphones. Other FlyCast
partner properties that have been or also will be delivered this quarter and are available to
advertisers include io2go, Al Bell Presents, 790TheZone and TheRadio.com, bringing millions
of cumulative listeners along with them. In the coming months FlyCast also expects to offer new
platforms for Windows Mobile, Nokia and Samsung app stores.
ADdapt for Content Owners
The FlyCast ADdapt Mobile Broadcasting Platform supports most audio and video streaming
formats and includes a content transcoder to ensure device compatibility. It is designed to offer
an easy path to mobile application revenue for terrestrial radio broadcasters and webcasters,
sports organizations and event broadcasters, music labels, concert promoters, artists and
bands, film and video companies, universities and national brands seeking to promote their
offerings with streaming media applications. Based on FlyCast’s market-proven infrastructure,
media applications can be created quickly and simultaneously deployed to devices including the
iPhone, BlackBerry, Google Android and Windows Mobile-based devices.
Content owners can choose to sell their apps, offer premium upgrades from within free apps,
offer monthly, annual and one-time subscription content or sell product within their apps. They
also can choose to utilize FlyCast’s ad insertion technology, coupled with the DoubleClick
trafficking and reporting platform, to deliver targeted display, audio and video advertising.
Advertising can be sold by the content owner, FlyCast’s in-house sales team and/or one of the
platform’s support ad networks.
ADdapt for Advertisers
The FlyCast ADdapt Mobile Advertising Platform allows advertisers and brands to reach highly
desirable mobile users with tightly targeted messaging. Targeting criteria can include age,
gender, location, listening habits and device type. Ad types available include standard mobile
display ads, new enhanced larger format display ads, synched banner audio pre-rolls,
interstitials and video ads. The main FlyCast application includes thousands of terrestrial and
webcast channels covering most formats, including talk, news, sports, politics, comedy and
virtually every genre and sub-genre of music.
"By opening up our platform to allow content owners and brands to better leverage the mobile
channel, we’re also expanding the universe of content available to consumers in a mobile
environment,” said Dave Kennedy, CEO of FlyCast. “We’ve made it easy for anyone to deliver
content quickly to a variety of handset types and are helping our partners execute on the
promise of a truly mobile lifestyle.”
FlyCast logos and high resolution screen shots are available at www.flycast.fm/press/.
FlyCast delivers radio and video content – music, sports, news, politics, traffic, weather and talk
– to cellular and WiFi devices. The company has hundreds of content partners providing
thousands of channels of regional, national and specialty content to subscribers every day.
Founded in 2006 by a group of seasoned media industry veterans, FlyCast puts the content
consumers crave in the palms of their hands. FlyCast also works with CDNs and ISPs to
improve mobile quality of service for stream delivery.
FlyCast is a registered trademark of FlyCast Inc. The BlackBerry and RIM families of related marks, images and
symbols are the exclusive properties and trademarks of Research In Motion Limited. The iPhone and iPod Touch
of related marks, images and symbols are the exclusive properties and trademarks of Apple Computer Corp. Wi-Fi
is a registered trademark of the Wi-Fi Alliance. All other trademarks and trade names are the property of their