Document Sample

By John Tahan


   - What is a keyword and keyphrases
   - What is WordTracker

Keywords are words used to search for information relating to an
assignment topic. A keyword doesn't have to be a single word -
sometimes it can be a phrase. For example somebody searching for golf
information about how to get a better swing or drive would normally be
more specific in his or her research, by typing the word golf the search
engine results would be overwhelming so to narrow it down and zero in on
the topic one will most likely type the keywords “ how to improve my gold
swing” or something like that which will give him a much accurate search
result. Other keywords will be closely associated with the topic (synonyms
and/or related concepts).

You know, a lot of you out there think if you have good keyword list then
it’s just a matter of :

   1. Setting up tightly targeted adgroups
   2. Having effective Google ads that have the keyword in the headline,
      benefit in the description, & a strong call to action
   3. A landing page that converts

then you’re set, and ready to make windfall profits in your niche.


There’s one very common mistake that stops a lot of affiliates dead in
their tracks.

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I’ve helped and coached a lot of affiliates and I’ve seen this mistake come
up again and again, and chances are you’re probably doing it too. I know I
made this very mistake all the time when I got started.

Before I explain exactly what this often fatal mistake is that so many
newbie ppc affiliates make, let me lay the ground work…

I want you to think hard about this statement:

When you first launch your campaign, the breadth of your
keyword list is MUCH more important than the depth.

What in the world do I mean by that?

A broad keyword list is one that has lots of related and lateral keywords,
and not just variations of one root keyword.

Here’s a simple example of a list of keywords that has breadth :

delete adware
delete backdoor
delete browser hijacker
delete cookie
delete Dialer
delete keylogger
delete malware
delete spyware
delete toolbar
delete trojan
delete w32
delete worm
destroy adware
destroy backdoor
destroy browser hijacker
destroy cookie
destroy Dialer
destroy keylogger
destroy malware
destroy spyware
destroy toolbar
destroy trojan
destroy w32
destroy worm
find adware

Now here’s an example of another keyword list that has depth:
anti spyware
anti spyware free
anti spyware software
antivirus spyware
best free spyware remover
best spyware
download free spyware
download spyware blaster
free anti spyware
free kazaa spyware remover
free removal of spyware
free spyware download
free spyware downloads
free spyware protection
free spyware removal
free spyware removal programs
free spyware removal software
free spyware remover
free spyware scan
mcafee anti spyware
microsoft anti spyware
remove spyware
spyware blaster
spyware blocker
spyware cleaner
spyware detector
spyware doctor
spyware download
spyware programs
spyware protection
spyware removal
spyware remover
spyware scan
spyware software
spyware terminator
spyware virus protection
totally free spyware removal

You can see that the above terms are related to removing or detecting
spyware. And all the above keywords have the root word ’spyware’ in
them. This is a keyword list with depth.

Now if you want a lot of depth you can dig up long tails. So what’s the
fatal error that a lot of ppc affiliates are making, even if they have a
excellent keyword list, that is one with both breadth and depth??

Most affiliate focus on going deep (deep means : launching one
root keyword with lots of variations, such as the second spyware
list) FIRST, before going wide ( wide means: launching broad
keywords, ie the first keyword list).

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Here’s problem with going deep first:


Most affiliates find every freaking variation and combination with spyware
(or whatever the main keyword for that market is) in it until their blue in
the face, setup their Google campaign, and launch.

Then they’re surprised when they hardly get any traffic bidding 0.20
(spyware is a high cost per click keyword), and their conversions suck
since every affiliate is also bidding on spyware.

Frustrated they pause their campaign after a few weeks and move onto
something else, without even attempting to try a bidding on : trojan, w32,
etc, etc, or any of the other broader keywords.

They figure if spyware keywords don’t convert for them, it’s hopeless!
Besides they lost $500 on the campaign, and don’t want to mess with it

Sound Familiar?

Even if you managed to get the spyware keywords to convert, with a
sharp professional looking review site that compares every possible
benefit and feature of 3 different spyware removers, you’re still may be
missing out on the most profitable niches in the market.

What’s worse, in many markets a broad keyword list will deliver WAY
more traffic than a deep one that focus on the main most competitive

This is why it’s so important to go wide FIRST before you go deep,
it will assure that you get the maximum amount of traffic and
allow you to identify the most profitable sub niches in the market
you’re in.

Once you go wide and see which sub niche of keywords (malware,
keylogger, worm ,etc) are producing the most traffic and conversions then
focus in on those keywords and start going deep.

So if you find (just an example), that trojan keywords are getting a lot of
traffic at a bid price where your Cost/Conv is low, then focus in and start
going deep. That is, start finding as many variations and combinations of
trojan keywords that you can find.

By doing this you’re now employing the 20/80 principle and focusing your
energy where you’re getting the highest return.

So here’s EXACTLY what you need to do when launching your affiliate

   1. Go wide, as wide as you can to, spend some time identify every
      related and lateral keyword in your market.
   2. Once you launch this broad set of keywords, your campaign will be
      getting traffic from all the major sub niches in your market. Tip: To
      get a good Google QS (Quality score) you may want to setup a
      separate page for each sub niche (ie a page for trojan, a page for
      w32, a page for browser hijacker etc)
   3. Let your campaign run and identify the sub niches where you’re
      getting the majority of traffic and sales. Focus in on those top sub
      niches and go deep.

This is how you build a ppc affiliate campaign with a solid
foundation that will bring in profits for months, even years to

Wordtracker will help you write customer-focused and search-engine-
friendly website copy. Whether you sell
products or publish information online, you can’t do without the powerful
insights that keyword research will
give you.
With Wordtracker, you can:
• Drive traffic to your site by using the words people use when they’re
• Write great website copy by incorporating terms that people
immediately identify with
• Plan profitable pay-per-click campaigns by building up a broad
range of
keyword phrases that will capture your market
• Develop great content ideas that directly address your customers’
• Understand your customers’ behavior and concerns by analyzing
the words that they use
• Measure the size of a potential online market by the number of
searches conducted, and
• Develop new revenue streams by using popular keywords to inspire
new product
and service ideas.
Wordtracker is a sophisticated analysis tool. Here’s how it works:
1. It collects the words people use when they’re searching on metacrawler
search engines. Fresh data is
added every week to yield over 300 million of the latest search terms.
2. It counts the number of times each individual word or phrase is used
and stores the information
in the database.
3. It provides you with a series of tools that allow you to search the
database and build up
multiple lists of keywords.
4. It helps you judge the most promising keywords by measuring their
competitiveness across a range of
search engines (including pay-per-click) and predicting how often they are
used in searches.
Use Wordtracker results consistently in your website copy AND in your
business strategy and marketing plans, and your business will succeed

Wordtracker has a free and a paid tool , The difference is like night and
day. The amount of keyword suggestions they provide in the paid
membership tool can not be matched by the free service. I also feel that
their paid data base is updated more often then their free database is. If
you are going to use it for multiple accounts it will be a great time saver.
but if your using it just for your own domain then you can get away with
the free one no problem. it will take more work and more input from the
users side but it can be done for free.

Wordtracker's leading-edge research tool gives you the keywords you
need to rise above your competitors in search engine rankings. Even
better, we also show you how keyword research can help you discover
untapped market niches, get inspiration for new products, & create
compelling content that distinguishes your site from the pack.