KEYWORDS RESEARCH By John Tahan CONTENT : - What is a keyword and keyphrases - What is WordTracker Keywords are words used to search for information relating to an assignment topic. A keyword doesn't have to be a single word - sometimes it can be a phrase. For example somebody searching for golf information about how to get a better swing or drive would normally be more specific in his or her research, by typing the word golf the search engine results would be overwhelming so to narrow it down and zero in on the topic one will most likely type the keywords “ how to improve my gold swing” or something like that which will give him a much accurate search result. Other keywords will be closely associated with the topic (synonyms and/or related concepts). You know, a lot of you out there think if you have good keyword list then it’s just a matter of : 1. Setting up tightly targeted adgroups 2. Having effective Google ads that have the keyword in the headline, benefit in the description, & a strong call to action 3. A landing page that converts then you’re set, and ready to make windfall profits in your niche. Right? Wrong! There’s one very common mistake that stops a lot of affiliates dead in their tracks. #1 Rule of Marketing Success: Create a sure-fire system for generating quick and easy cash flow. Once you know the methods for creating floods of cash on demand -- you no longer stress over money. And that gives you the freedom to create endless streams of income. It's the same reason the gurus can get away with releasing flimsy marketing systems to their lists and not care about about a hail storm of refunds... because the REAL guru money is created by systems that never lose. Click here click here Continued: I’ve helped and coached a lot of affiliates and I’ve seen this mistake come up again and again, and chances are you’re probably doing it too. I know I made this very mistake all the time when I got started. Before I explain exactly what this often fatal mistake is that so many newbie ppc affiliates make, let me lay the ground work… I want you to think hard about this statement: When you first launch your campaign, the breadth of your keyword list is MUCH more important than the depth. What in the world do I mean by that? A broad keyword list is one that has lots of related and lateral keywords, and not just variations of one root keyword. Here’s a simple example of a list of keywords that has breadth : delete adware delete backdoor delete browser hijacker delete cookie delete Dialer delete keylogger delete malware delete spyware delete toolbar delete trojan delete w32 delete worm destroy adware destroy backdoor destroy browser hijacker destroy cookie destroy Dialer destroy keylogger destroy malware destroy spyware destroy toolbar destroy trojan destroy w32 destroy worm find adware Now here’s an example of another keyword list that has depth: anti spyware anti spyware free anti spyware software antivirus spyware best free spyware remover best spyware download free spyware download spyware blaster free anti spyware free kazaa spyware remover free removal of spyware free spyware download free spyware downloads free spyware protection free spyware removal free spyware removal programs free spyware removal software free spyware remover free spyware scan mcafee anti spyware microsoft anti spyware remove spyware spyware blaster spyware blocker spyware cleaner spyware detector spyware doctor spyware download spyware programs spyware protection spyware removal spyware remover spyware scan spyware software spyware terminator spyware virus protection totally free spyware removal You can see that the above terms are related to removing or detecting spyware. And all the above keywords have the root word ’spyware’ in them. This is a keyword list with depth. Now if you want a lot of depth you can dig up long tails. So what’s the fatal error that a lot of ppc affiliates are making, even if they have a excellent keyword list, that is one with both breadth and depth?? Most affiliate focus on going deep (deep means : launching one root keyword with lots of variations, such as the second spyware list) FIRST, before going wide ( wide means: launching broad keywords, ie the first keyword list). "How A Frustrated, Over-Worked Georgia Mom Accidentally Stumbled Upon The Exact Steps To Making $154,819.96 A Year As A Super Affiliate, Using All FREE Methods & Working From Home!" Click here Here’s problem with going deep first: TOO NARROW A FOCUS ON THE MOST COMPETITIVE KEYWORDS Most affiliates find every freaking variation and combination with spyware (or whatever the main keyword for that market is) in it until their blue in the face, setup their Google campaign, and launch. Then they’re surprised when they hardly get any traffic bidding 0.20 (spyware is a high cost per click keyword), and their conversions suck since every affiliate is also bidding on spyware. Frustrated they pause their campaign after a few weeks and move onto something else, without even attempting to try a bidding on : trojan, w32, etc, etc, or any of the other broader keywords. They figure if spyware keywords don’t convert for them, it’s hopeless! Besides they lost $500 on the campaign, and don’t want to mess with it anymore. Sound Familiar? MISSING OUT ON THE MOST THE TRAFFIC & PROFITABLE NICHES Even if you managed to get the spyware keywords to convert, with a sharp professional looking review site that compares every possible benefit and feature of 3 different spyware removers, you’re still may be missing out on the most profitable niches in the market. What’s worse, in many markets a broad keyword list will deliver WAY more traffic than a deep one that focus on the main most competitive keyword. This is why it’s so important to go wide FIRST before you go deep, it will assure that you get the maximum amount of traffic and allow you to identify the most profitable sub niches in the market you’re in. Once you go wide and see which sub niche of keywords (malware, keylogger, worm ,etc) are producing the most traffic and conversions then focus in on those keywords and start going deep. So if you find (just an example), that trojan keywords are getting a lot of traffic at a bid price where your Cost/Conv is low, then focus in and start going deep. That is, start finding as many variations and combinations of trojan keywords that you can find. By doing this you’re now employing the 20/80 principle and focusing your energy where you’re getting the highest return. So here’s EXACTLY what you need to do when launching your affiliate offer: 1. Go wide, as wide as you can to, spend some time identify every related and lateral keyword in your market. 2. Once you launch this broad set of keywords, your campaign will be getting traffic from all the major sub niches in your market. Tip: To get a good Google QS (Quality score) you may want to setup a separate page for each sub niche (ie a page for trojan, a page for w32, a page for browser hijacker etc) 3. Let your campaign run and identify the sub niches where you’re getting the majority of traffic and sales. Focus in on those top sub niches and go deep. This is how you build a ppc affiliate campaign with a solid foundation that will bring in profits for months, even years to come! WORDTRACKER Wordtracker will help you write customer-focused and search-engine- friendly website copy. Whether you sell products or publish information online, you can’t do without the powerful insights that keyword research will give you. With Wordtracker, you can: • Drive traffic to your site by using the words people use when they’re searching • Write great website copy by incorporating terms that people immediately identify with • Plan profitable pay-per-click campaigns by building up a broad range of keyword phrases that will capture your market • Develop great content ideas that directly address your customers’ needs • Understand your customers’ behavior and concerns by analyzing the words that they use • Measure the size of a potential online market by the number of searches conducted, and • Develop new revenue streams by using popular keywords to inspire new product and service ideas. Wordtracker is a sophisticated analysis tool. Here’s how it works: 1. It collects the words people use when they’re searching on metacrawler search engines. Fresh data is added every week to yield over 300 million of the latest search terms. 2. It counts the number of times each individual word or phrase is used and stores the information in the database. 3. It provides you with a series of tools that allow you to search the database and build up multiple lists of keywords. 4. It helps you judge the most promising keywords by measuring their competitiveness across a range of search engines (including pay-per-click) and predicting how often they are used in searches. Use Wordtracker results consistently in your website copy AND in your business strategy and marketing plans, and your business will succeed online. Wordtracker has a free and a paid tool , The difference is like night and day. The amount of keyword suggestions they provide in the paid membership tool can not be matched by the free service. I also feel that their paid data base is updated more often then their free database is. If you are going to use it for multiple accounts it will be a great time saver. but if your using it just for your own domain then you can get away with the free one no problem. it will take more work and more input from the users side but it can be done for free. Wordtracker's leading-edge research tool gives you the keywords you need to rise above your competitors in search engine rankings. Even better, we also show you how keyword research can help you discover untapped market niches, get inspiration for new products, & create compelling content that distinguishes your site from the pack.