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Professional Web Design

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					Program:         Internet Design and Technology Certificate Program
Assessment Coordinator: Kyle Yahiro-Okino
Department:      Educational Outreach
Accredited/External Org: N/A


Program Description
    The Internet Design and Technology Certificate program will prepare students for numerous career opportunities in web design and development.
They start out with the basics of web and graphic design technologies to form a strong foundation. Students will then choose track options in
Information Design, Visual Design, or Web Development to focus their skills towards an emphasis that suits their career. In a final capstone class
students will complete a comprehensive web based project utilizing the knowledge and skills that they have learned.
    The program requires a minimum of 13.0 CEUs (130 in-class hours) in order to earn an Internet Design and Technology Certificate. The program
is divided into a core course section totaling 62 hours and different track options, each totaling 68 hours. The three different tracks offered are
Information Design, Visual Design, and Web Development. To obtain a certificate, you must complete the core courses plus one of the track options.

CORE COURSES (REQUIRED) 6.2 CEUs
       1. Introduction to the Internet Design and Technology Certificate (0.0 CEU, 2 hours)
       2. HTML/XHTML - Beginning (1.0 CEU)
       3. One of the following web authoring programs:
              a. Adobe GoLive – Beginning (1.6 CEUs)
              b. Macromedia Dreamweaver – Beginning (1.6 CEUs)
       4. One of the following illustration drawing programs:
              a. Adobe Illustrator (1.6 CEUs)
              b. Macromedia FreeHand (1.6 CEUs)
       5. One of the following image editing programs:
              a. Adobe Photoshop - Beginning (1.6 CEUs)
              b. Macromedia Fireworks (1.6 CEUs)
       6. Program Final: Showcasing your Portfolio (0.4 CEU)

CHOOSE ONE OF THESE TRACK OPTIONS (REQUIRED) 6.8 CEUs
A. Information Design Track
       1. HTML/XHTML – Advanced (1.0 CEU)
       2. One of the following Advanced sections in web authoring programs:
             a. Adobe GoLive – Advanced (1.2 CEUs)
             b. Macromedia Dreamweaver – Advanced (1.2 CEUs)
       3. Search Engine Marketing (1.2 CEUs)
       4. Electives (3.4 CEUs see below for course listing)

B. Visual Design Track
       1. Principles of RGB and CMYK Design – Web vs. Print (1.2 CEU)
       2. Macromedia Flash (1.6 CEUs)
       3. Digital Video Fundamentals Using Adobe Tools (1.6 CEUs)
       4. Electives (2.4 CEUs see below for course listing)

C. Web Development Track
      1. HTML/XHTML – Advanced (1.0 CEU)
      2. JavaScript – Beginning (1.0 CEU)
      3. One of the following database driven technology courses:
              a. ASP (1.6 CEUs)
              b. ColdFusion (1.6 CEUs)
              c. PHP (1.6 CEUs)
      4. Electives (3.2 CEUs see below for course listing)

OTHER ELECTIVE COURSES
       1. Adobe After Effects – Advanced (1.6 CEUs)
       2. Adobe Premiere – Advanced (1.6 CEUs)
       3. Adobe Photoshop - Advanced (1.2 CEUs)
       4. Advanced Search Engine Optimization (0.6 CEU)
       5. CSS-P Layouts Using Macromedia Dreamweaver MX 2004 (1.2 CEUs)
       6. Database Web Applications using Dreamweaver MX 2004 with ASP (1.6 CEUs)
       7. Database Web Sites Using Dreamweaver MX 2004 and PHP (1.6 CEUs)
       8. Macromedia Flash MX 2004 – Power of Actionscript (1.6 CEUs)
       9. Web Applications in ColdFusion Using Dreamweaver MX 2004 (1.6 CEUs)
       10. Any other required courses beyond the core and track option requirements. Example: If a student takes Photoshop to fulfill the image
           editing requirement, the student may take Fireworks as an elective course.
Student Learning Outcomes for the program

A. By the end of the certificate program, students will be able to design a fully functional web site on the Internet.

B. By the end of the certificate program, students will be able to objectively evaluate with clients and/or employers the needs of a web site for their
company and the types of elements that should be included in their web site.

C. By the end of the certificate program, students will be able to design and create graphics for their web site following the web graphic standards
and demonstrated by the instructor.

D. By the end of the certificate program in Track A, students will be able to analyze a web site for search engine optimization and apply basic search
engine marketing techniques.

E. By the end of the certificate program in Track A, students will be able to apply advanced web design skills.

F. By the end of the certificate program in Track B, students will be able to build multimedia components using Flash and video technology for their
web site.

G. By the end of the certificate program in Track B, students will be able to recognize the difference between print and web graphics and be able to
communicate to clients and/or employers the type of graphic files needed for their project.

H. By the end of the certificate program in Track C, students will be able to demonstrate how to connect a database to a website and display dynamic
data from the database on the web page.

I. By the end of the certificate program in Track C, students will be able to apply advanced web development skills.
Curriculum Alignment of Student Learning Outcomes:

                                            Web                                               Web       Search
                            XHTML-                     Illustration   Image      XHTML-                            RGB CMYK
                                           Author                                            Author     Engine                    Flash
                            Beginning                    Drawing      Editing    Advanced                            Design
                                          Beginning                                         Advanced   Marketing
                 STUDENT
                LEARNING
                OUTCOMES
                    A       IE            IER                                    ER         ER         E                      E
                    B       IE            IE                                     E          E
                    C                                  IER            IER                                          E          E
                    D                                                                                  IER
                    E       I             I                                      ER         ER                                E
                    F                                                                                                         IER
                    G                                  IE             IE                                           E
                    H
                    I       I             I                                      ER         ER


                                                                       Track
                                Digital                 Database                 Program
                                          JavaScript                  Option
                                Video                  Technology                 Final
                                                                      Elective
                 STUDENT
                LEARNING
                OUTCOMES
                    A                     E            E              E          R
                    B                                                 E          R
                    C                                                 E          R
                    D                                                 E          R
                    E                                                 E          R
                    F       IER                                       E          R
                    G       E                                         E          R
                    H                                  IER            E          R
                    I                     IE                          E          R

I-Introduced   E-Enriched   R-Reinforced
Evidence/Artifacts used to assess Student Learning Outcomes

                                                        Methods/                  Expected
                                                       Instruments              Measures from      When and Where will the Methods /
                                                        Direct and               Methods or         instruments and data be collected
                                                         Indirect               Instruments*
                    STUDENT LEARNING
                       OUTCOMES
                                                                                                During and at the end of each class
                                             Quizzes and Web site Project
                             A               Final Portfolio
                                                                               Pass/No Pass     Final portfolio submitted at program
                                                                                                completion
                                                                                                During and at the end of each class
                                             Quizzes and Web site Project
                             B               Final Portfolio
                                                                               Pass/No Pass     Final portfolio submitted at program
                                                                                                completion
                                             Quizzes, Written Exam and Final                    During and at the end of each class
                             C               Project                           Pass/No Pass     Final portfolio submitted at program
                                             Final Portfolio                                    completion
                                                                                                 During and at the end of each class
                                             Quizzes and Web site Project
                             D               Final Portfolio
                                                                               Pass/No Pass     Final portfolio submitted at program
                                                                                                completion
                                                                                                During and at the end of each class
                                             Quizzes and Web site Project
                             E               Final Portfolio
                                                                               Pass/No Pass     Final portfolio submitted at program
                                                                                                completion
                                                                                                During and at the end of each class
                                             Quizzes and Multimedia Project
                             F               Final Portfolio
                                                                               Pass/No Pass     Final portfolio submitted at program
                                                                                                completion
                                                                                                During and at the end of each class
                                             Quizzes and Exam
                             G               Final Portfolio
                                                                               Pass/No Pass     Final portfolio submitted at program
                                                                                                completion

                                             Quizzes and Database Project                       During and at the end of each class
                             H               Final Portfolio
                                                                               Pass/No Pass
                                                                                                Final portfolio submitted at program
                                                                                                completion
                                                                                                During and at the end of each class
                                             Quizzes and Web site Project
                             I               Final Portfolio
                                                                               Pass/No Pass     Final portfolio submitted at program
                                                                                                completion




* Students may request letter grades instead of pass/no pass for tuition reimbursement purposes at their companies of employment. Letter grades are
based on percentage scores received on quizzes/exams/projects.
Dissemination of Information over the 5 year period of this plan.


                               Who will Analyze the Data                         When, where, how will the results be disseminated to stakeholders

           STUDENT
          LEARNING
          OUTCOMES
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              A       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator (PC)
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              B       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              C       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              D       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              E       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              F       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              G       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              H       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator
                      Instructors will submit Pass/No Pass grades at
                                                                       PC will submit grades of Pass/No Pass to the Professional Development Center at the end of each
              I       the end of each class to the Program
                                                                       semester. Results will be submitted to the Assessment Committee at the end of each calendar year
                      Coordinator

				
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