Estimating Car Payments by fhg83082

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Vehicle Attributes / Features Documents
Importance of Vehicle Attributes Among Family Shoppers                                        1062
What drives a family to look at and eventually buy a particular vehicle? Brand? Comfort
features? Safety? Convenience? Load capacity? We look a these and other attributes
for some key market segments and by the number of children and age of those children.
Attributes Considered Important -- U.S. and Canada                                            1028
The percentage of consumers who have purchased a new car in the U.S. and Canada
who said the attribute was "Somewhat Important" or "Extremely Important" at the time of the
survey prior to actual acquisition.
Good Citizenship Rankings                                                                     938
Using a 10-point scale, we asked more than 8,500 consumers about
various "good citizen" attributes corporations can project ranging from environmentally
friendly products to local sponsorships of youth programs; from local social program
support to clean "neighborly" plants.
Full Size Pickup Truck Buyers
This one's a goodie for anyone trying to understand the current pickup truck market.          800
We look at the attributes important to the various types of pickup buyers. How important
is a diesel engine? Consideration of a Toyota or Nissan by pickup-owner group. What
share of pickup use is purely business? What share is personal? Again by group.
Horsepower vs. Fuel Economy                                                                   695
How important are these two seemingly counter attributes to new-vehicle buyers of
each market segment. Looks at years 2000 through April 2003.
Why Drive Big Sedans?                                                                         694
A look at the attributes considered important among those who select a big sedan to buy
or lease. Compares data to industry-wide attributes.
Importance of Certain Vehicle Attributes                                                      571
Safety, telematics, electronic drive systems, other high-tech attributes are measured
by new-vehicle intenders on a 10 point scale. The survey was also done among those
who had a working knowledge of the attributes and those who were given a general
price for the option.
Importance of Vehicle Attributes by Gender                                                    538
A partial list of the importance given to various accessories or vehicle attributes such as
bucket seats broken down by men and women.
Important Vehicle Attributes                                                                  491
How do new-vehicle shoppers rate various vehicle and manufacturer attributes when
choosing a vehicle? How important is monthly payment vs. sticker price? Here are
average percentages showing the share of shoppers who say various attributes are
"very" or "extremely" important in their vehicle selection.
Reasons for Selecting Manual Transmission                                                     262
A Quick Trak survey indicating the primary reason for selecting a manual
transmission rather than an automatic transmission. Includes five attributes
such as "Performance," "Fuel Economy," etc. Broken down by market segment.
Attributes By New to Five Years Old                                                           224
The importance of certain vehicle features such as tires, sound system,
exterior color, automatic transmission, engine size, warranty, fuel economy.
Broken down by market segment and vehicle age (new, 2, 3, 4, 5 years old).

Full List of Documents
Retail Automotive Summary Table of Contents                                                 RAS Index

Postponement of Major Repairs                                                                 1535
From 2001 through the recession year of 2009, the share of tire, brake, body damage,
lights and tune ups that were postponed at least three months. A projection for 2010.
Brand Responses by Survey Type                                                                1534
A look at responses by Internet survey, Phone survey and Paper survey for GM, Ford,
Chrysler, Toyota, Nissan and Honda. Compares positive, negative and neutral answers.
Early Lease Terminations                                                                      1533
Of those who terminate their lease early, what was their satisfaction with the lease, the
original lease length? How many terminated early and what was the original lease
length? How many months early did they terminate their lease? Reason for early term?
Luxury Car Owners -- Size of Replacement Vehicle                                              1532
When a luxury car buyer trades in on a new vehicle, what size vehicles does he/she pick:
Larger, same size, smaller luxury brand or a non-luxury model of any size?
State of the Pickup Truck Market                                                              1531
A look at pickup sales from 2000 to projected 2010 and who will be buying those vehicles:
appearance, contractor, fleet, RV tower or farmers/ranchers by share and units.
Floor Traffic, Conversion to Sales, Test Drive                                                1530
A sample of a new upcoming document measuring monthly sales, floor traffic by model,
conversion of floor traffic to sales, share of floor traffic that takes a test drive.
New, Used, CPO Comparison                                                                     1529
The differences between new vehicle buyers, CPO buyers and used vehicles from 1 to 5,
6 to 10 and Over 10 years old. Includes age and Household Income.
GM v Ford Income, Age, Import Intenders                                                       1527
A comparison between GM and Ford by quarter looking at average Transaction Price,
buyer age, household income, share of import intenders.
Street Motorcycle Financing Sources                                                           1526
Of those motorcycles that are financed (rather than purchased for cash), the source
of the funds. Includes bank, finance company, captive, credit union, home equity loan.
Includes BMW, Harley, Honda, Indian, Kawasaki, Suzuki, Victory and Yamaha.
Brand Affinity                                                                                1523
The three sources of loyalty from "Legacy" to "Repeat" to Multi-Car households
comparing cy2009 with cy2001. By brand.
Cars on the Road                                                                              1522
Sales, still operating and share removed since 1999.
GM 60-Day Money Back Guarantee                                                                1520
By comparing the monthly consideration of GM products from January onward, how
the 60-Day money back program affected new-vehicle intenders. Also looks at GM's
position on new-car shopping lists, import considerations and owner score of vehicle.
Ford Flex                                                                                     1519
A quick look at consideration, import intenders, after-purchase satisfaction.
Unemployment and Used-Vehicle Purchase Intentions                                             1518
Used-vehicle purchase intentions based on weeks of unemployment.
C4C Summary                                                                                   1515
From units to average retail price, downpayment to average retail price plus more.
C4C Impact on Purchase of Other Durable Goods                                                 1513
Where was cash diverted from in order to take advantage of cash for clunkers?
Method of Making Car Payment                                                             1512
From 1990 through current, cash, credit card, check or online payment of note.
Clunker Wrap Up                                                                          1511
Of those who took advantage of C4C, what were they originally intending to do with
the vehicle -- trade it, scrap it or sell it?
Consideration of Detroit 3 Products -- California Market                                 1510
For years 1980 through present, how new-car intenders in California consider Detroit
vehicles. Measures Top 3 on shopping list.
Cost of Restoring Classic Cars                                                           1509
Based on national samples, here's the percentage of original cost that a restoration
requires and when sold the share of total cost (including restoration) a vehicle was
sold for.
Electric Vehicle Consideration                                                           1508
From 1996 through current, the consideration of buying an electric road-worthy vehicle
such as the Volt. Broken down by those who are "environmentally concerned) and
general new-vehicle intenders.
Vehicle Service Contract Penetration                                                     1507
For years 2000 through current, the total number of new vehicle sales, the share
who were offered a presentation on VSCs, the share who actually received a
presentation and eventual buyers. Broken down by financed and cash buyers.
Pre-paid Maintenance Agreements -- Consideration                                         1506
What would make consumers be more inclined to buy a pre-paid maintenance
program ranging from non discount on parts to 20 percent discount.
Used Vehicle Projections                                                                 1505
Comparative between 2008 and projected 2009 used sales by channel.
Intentions Shift -- Detroit Three                                                        1504
Government bailouts, advertising, word of mouth, product content and other reasons
that cause consumers to feel positive about a brand. Includes GM, Ford, Chrysler.
What's in a Name?                                                                        1503
Fiat-Chrysler will likely generate more consideration among new-vehicle intenders than
just Chrysler. A fun survey broken down by age group.
Used Vehicles in C4C                                                                     1502
A look at the potential for including used vehicles in the cash for clunkers program.
Includes the current mpg, likely mpg replacement, miles driven, gallons of gas used,
and other data.
GM Marketing: What Changes Attitudes?                                                    1501
This is a backup spreadsheet to the Focus Group Report in the May 22 2009 issue of
Retail Automotive Summary. It shows the combination of ad messages that best
converted GM skeptics to GM proponents.
Lease Share Big Six                                                                      1500
The national lease share for GM, Ford, Chrysler, Toyota, Honda and Nissan as well
as two breakouts: Kansas and Michigan. These are personal use leases of
personal-use sales.
Practicality of Downsizing to Smaller Vehicle                                            1499
We asked consumers if they could downsize to a smaller vehicle based on their
transportations needs.
Dealer Survey: In Business a Year from Now                                               1498
Among the dealers with a Big Six franchise, the share who think they will still be in
business a year from now (cy2010).
Deterioration of Intenders                                                               1497
CNW's exclusive Purchase Path study shows, for example, it takes 6,336 Audi
intenders at the early stages of the purchase process to result is 4,700 buyers.
Base Prices 2009 Models                                                                1496
A by-model look at base prices for vehicles sold in the U.S. in cy2009.
Average MSRP of Vehicles Acquired (Retail)                                             1495
The average MSRP for GM, Ford, Chrysler, Toyota, Honda and Nissan for years
2002 through most current. EXCLUDES FLEET, COMMERCIAL, BUSINESS SALES
Buyers Average FICO -- National / Miami-Ft. Lauderdale                                 1494
Because Florida is among the states in a housing and credit severe crunch, we broke
out the Miami-Ft Lauderdale DMA to compare average FICO scores of buyers.
Cash for Clunkers by Race                                                              1493c
C4C demographic profile including Black, Hispanic, Asian, White and gender.
Cash for Clunkers Summary                                                              1493b
Summary sheet of 1493
Cash for Clunkers                                                                      1493
The original spreadsheet showing the maximum possible C4C program participants.
Done before the final program was announced, but offers some overall used-vehicle
insights.
Consideration of Chinese Vehicles by Age Group                                         1491
Comparison with Euro Ford, Euro Renault and U.S. GM truck.
Used Sales by Brand and Type                                                           1490
Full year 2008 sales by brand and share of total used sales.
Small and Medium Business                                                              1489
Length of ownership, size of fleet and average vehicle price for commercial sales
to small and medium businesses. Includes replacement cycle.
Finance Rejections' Impact on Sales                                                    1488
Sales including those rejected finance applications plus other data.
Finance Rejections by Quarter                                                          1487
Shows monthly data, sales and intenders plus the share rejected.
Intenders and Lost Sales by Month and Reason                                           1485
A rather extensive spreadsheet showing: monthly sales, number of new-vehicle
intenders, share of sales by intenders, the number and share of those who felt they
couldn't qualify for a loan, sales if they had been approved and other related data.
New Car Shoppers Who Drop Out                                                          1484
Either for home equity reasons or simply not certain they could get an auto loan,
the number of potential buyers who dropped out the market.
Approval Rates by FICO -- Different Cut                                                1483
Companion to 1481, the share of auto loan application approvals using the lower
prime, near-prime and sub-prime scores.
Where Did MARCH's Sales Go?                                                            1482
Companion to 1463, a look at why intenders dropped out.
Sales by Month by FICO -- Different Cut                                                1481
Shifting "Prime" down to 680 from 720 and also adjusting Near Prime and Sub-Prime,
we look at share of sales by month from January 2006 to Present.
Lack of Leasing -- Lost Sales                                                          1479
An extensive document showing sales, lease share and the share of leases written
to hard-core lessees and discretionary lessees. As leasing was pulled by auto
companies, many discretionary lessees dropped out of the market. Here's how many
sales were lost.
Key Market Impact on Sales -- New and Used                                             1477
Companion to Document 388 showing the Key Market as a share of population,
intenders, sales, sales as a share of key market and population. Much more.
Trade Ins                                                                              1476
The share of new-car buyers who had their vehicle accepted as a trade-in by dealers.
Hyundai Assurance                                                                         1473
The impact on new-vehicle intenders of Hyundai's "assurance" program.
Average Used Transaction Price by Vehicle Age                                             1472
The average used-vehicle price for cars and trucks 1 to10 years old and the share
of the original transaction price.
Toyota FJ Cruiser Sales Slide                                                             1471
From first going on sale til February '09, the monthly sales for FJ Cruiser shows the
typical pattern for specialty vehicles of unique design. High early, low late.
Selling Off Excess Vehicles                                                               1470
Many U.S. households have more vehicles than licensed drivers. And for the first time
in years, they are selling of some of the excess. What are they getting rid of and why?
Mirror, Mirror on the Wall                                                                1469
What's classy? What's stylish? Big Mouth Billy Bass or the Snuggle? Pontiac Aztek
or Tata Nano?
Base MSRPs for All Models                                                                 1468
The base suggested retail price and delivery charges for 2009 and some 2010
models.
Intentions and Considerations by Brand, Cars and Trucks                                   1467
By comparing full-year 2008 market share and the January-February new-vehicle
intenders shopping lists, we can get a general idea of which brands will be strong and
which will be weak after the economy begins to rebound.
Where Did FEBRUARY's Sales Go?                                                            1463
When January intenders dropped out of the February market, who were they?
Three Vehicle Households                                                                  1462
The share of households that have three or more vehicles (registered and used on road)
Replacement of Totaled Vehicles                                                           1461
We look at the length of time and the product replacement pattern for vehicles
considered total losses. If they are replaced with a new or used model by age.
FICO Scores For Select Brands                                                             1460
Honda, Toyota, Chevrolet and Ford, the average FICO score of all buyers (finance,
lease and cash) plus the share under 670. Three-month report.
GM and Chrysler Intenders Defections                                                      1459
Among those new-car buyers who intended to purchase a GM or Chrysler product,
but were turned off by talk of bankruptcy, a look at where they eventually went.
Used Vehicle Sales: Share of Annual Sales by Month                                        1458
Using a 12-year average of sales by month, a look at how 2009 should shape up for
used sales using both the 12-year average an a likely distribution pattern as the
industry recovers from the economic doldrums.
Value of Models Sold in January                                                           1457
A snap shot of the value of vehicle sold in January '09 by market segment.
Under 30s' Preferred Car Colors                                                           1456
A comparison of industry color preferences and the preferences for those under 30.
Super Bowl Commercials -- Under 30s Rank the Ads                                          1455
What did consumers under 30 years of age think of the Super Bowl XLIII ads? Here's
a ranking of one to five. Only Tundra scored a 5.
Stimulus Bill Impact on Auto Sales                                                        1454
Excluding any other events, how does the Stimulus bill impact auto sales? We look
at pickups, fleets and retail including leasing, finance and cash sales for years
2009 through 2011. Again, this is stimulus-bill specific (See RAS for details.)
Who Buys CPO Vehicles?                                                                    1453
Compares January '09 with January '08 and the number / share of CPO cars and trucks
bought by small, medium and large businesses as well as for personal use.
Also looks at the displacement of a new vehicle.
Used Vehicle Shoppers                                                                       1451
A look at the Primary reason for shopping for a used car or truck, Primary reason
for selecting a particular vehicle and the Primary information source for finding a
replacement. For years cy05 through current.
Hyundai Genesis Shoppers
An early look of how new-vehicle intenders view Genesis compared with Lexus,                1450
Infiniti, Cadillac, Acura, Mercedes and BMW. Overall design, fit and finish, price/value
and other factors are compared. Includes purchase action post focus group.
Saturn on Asian Import Intenders' Shopping List                                             1449
From years 1993 to current, the share of Asian import intenders also considering Saturn
Retail Sales Luxury Brands                                                                  1447
Total sales and retail share for the fourth quarter of 2008 by month.
Wish List -- Three Year Summary                                                             1445
CNW's unique annual wish list study of intended purchases. Three year summary.
How Green are Auto Companies?                                                               1443
On a 10-point scale, a ranking by new-vehicle intenders about the "greeness" of
brands sold in the U.S.
GPS and OnStar Usage Patterns                                                               1442
In the 12 months following acquisition, here are the percentage of GPS and OnStar
owners who use these telematics devices "regularly".
Reasons for Not Buying a Detroit 3 Product                                                  1440
Reasons for not buying a Detroit 3 product at the outset of the discussions about
a bailout. Here are the top reasons including competition, styling, bankruptcy talk, etc.
Looks at the reasons for not making a purchase if the vehicle was first, second, third
fourth or fifth on the shopping list.
Used Sales in Millions -- Historic                                                          1439
For years 1982 through current, the number of retail used-vehicle sales.
Median Age of Vehicles in Operation                                                         1438
For years 1982 through current, cars and light trucks on the road and average age.
Bail Out Impact on Detroit 3 Consideration                                                  1437
Filing for bankruptcy when combined with a government bailout has less of an impact
on GM, Ford or Chrysler intentions than without a bailout.
Applications and Approvals for Auto Loans                                                   1435
For years 1985, 1990, 1995, 2000 through current, the share of loan applications
that were approved and the Prime, Near Prime and Sub Prime share of total app's.
Styling, Features, Image of Brands                                                          1434
A look at the perceptions of brands among new-vehicle intenders for cy2008 and
cy2002. Rated on a 10 point scale.
Used Vehicle Financing Sources                                                              1432
For years 1990 through current, the source of financing for both franchised and
independent dealership.
Hybrid Car and Truck Intenders                                                              1430
The share of people who had a hybrid on their new-vehicle shopping list and elected
to buy one, postpone that purchase or cancel plans for the hybrid. By month.
Non-Auto Shopping Activities                                                                1429
When people who have recently shopped for a car or truck decide to no longer window
shop any vehicles, what do they do instead?
We look at 12 pastimes and cy05 through cy08.
Jeep, Chrysler, Honda Attributes                                                            1428
What if Chrysler changed its name to Jeep? Here are the results of a CNW survey
about the quality, trust and consideration for Jeep, Chrysler and Honda brands.
Purchase Path Issues -- Social Security                                                   1427
By age group and ranging from "Dire" to "Excellent", the attitudes about the solidity
of the Social Security System and how quickly a perceived problem should be fixed.
Collectable and Classic Cars                                                              1426
How the selling price of select collectable cars has changed in the past two years and
the length of time it is taking to sell them.
Disposable Income -- Toyota                                                               1424
A monthly look at the disposable income of Toyota intenders during 2008 and how
gas prices and the credit crunch impacted that income.
Excess Wear and Tear -- Leased Vehicles -- By FICO Score                                  1423
The higher the FICO score, the fewer off-lease vehicles need repairs and those
repairs are less extensive.
Car and Truck FICO by Segment                                                             1422
For each of the market segments and for years 2008 and 2007 through the third
quarter, the fico scores of those making an acquisition and the percent change.
Salespersonnel Turnover                                                                   1420
By brand, a look at salespeople who have left the auto business, left to another brand,
left for the same brand (different store). For years 2005 through 2008.
Luxury Brand Approval Rates                                                               1419
Share of loan applications and number of institutions necessary for approval.
Primary Source of Information                                                             1415
A tidbit from CNW's exclusive Purchase Path study. Shows what percentage of
consumer use various media as their primary source of information for jewelry, home
improvements and autos.
Newspapers and Objective Reporting of News                                                1414
For years 1990 through 2008, a look at how newspapers are perceived as a primary
news sources and their objectivity.
California Luster Turns to Mud                                                            1413
This document contains a great deal of comparative data on Key Market size,
retirement intentions, new-vehicles on consumer wish lists, delinquency rates, etc.
for California vs. the total U.S.
Brand Descriptions in One Word                                                            1411
Quick. When we say Honda what one positive word comes to mind? How about
Harley-Davidson? Wal-Mart? BMW?
Defining Green Cars                                                                       1410
What makes up a 'green' vehicle? From low emissions to long life to recyclable
components, we look at consumer responses for cy08 vs. cy07.
Retail and Commercial Sales Directly from Dealerships                                     1406
A look at pure retail and dealer-sold sales for Premium Luxury, Detroit 3 and mass
market imports by month since January '07. National, California, Texas, Florida.
New v Used Transaction Prices                                                             1405
From 1993 to an estimate for 2010, used and new transaction prices.
Euro Models to U.S.                                                                       1404
If a high miles per gallon Euro auto model passes European emission and safety
standards, should that vehicle be allowed to be sold in the U.S.?
Use of Internet Among New-Used Car Buyers                                                 1403
How is the internet used and what share of consumers use the internet for a new
vehicle information? We've combined new and used sales, the percent who have
internet access, the share with high-speed internet connections, and the primary
use of the internet from email to shopping. 1996 through current.
New Vehicle Sales and Pent Up Demand                                                      1400
Looking at years 1996 through 2008, new-car sales plus pent-up demand provides a
look at what actual sales COULD have been.
How Long to Hybridize America?                                                               1399
This open source spreadsheet (you can change data) we look at the U.S. population,
cars on the road, scrappage rates, new sales and other factors, then overlay the
potential sales of hybrids. How long will it take to have all cars on the road hybridized?
Budget v Actual New Vehicle Payment                                                          1398
For years 1990 to current, how does the actual car payment compare to original
new-vehicle budget.
Average Lease Term                                                                           1396
For years 1993 to Current, the average lease term.
Under 30s -- Internet Ads that Don't and Do Work                                             1395
Pop-Ups are dead. Lead-Ins work. Here's a break down on the percent of each that
are watched in their entirety, mostly watched or skipped totally.
What Lessees Intend to Do                                                                    1394
With some financial institutions and captive finance companies pulling back from
leasing, what are existing lessees planning to do? Broken down by market segment.
Louisiana's Road Back                                                                        1390
After Hurricane Katrina, many of Louisiana's businesses were devastated.
But recent used-car sales are showing how both unit sales and dollar volumes are up.
Auto Company Bankruptcy -- Car Shopper Response                                              1389
If an auto company were to go into bankruptcy or elect to drop out of the U.S.
market, what would be the response from consumers?
Retail Activity -- Multiple Industries                                                       1385
At mid year, the retail activity for autos, jewelry, home improvements, home
electronics and home appliances vs. previous year. National and various states.
Includes retail sales and floor traffic. Also includes Service and Parts for autos.
Personal Service and Loyalty                                                                 1384
Rating the personal service abilities of various industries including fast food, auto and
others. For years 1995, 2000, 2005 and 2007. And the loyalty to those businesses.
Marketing Dollar Distribution                                                                1383
For every $100 spent on capturing a new first time customer, the cost for retaining
a second or third time customer.
Purchase Next Vehicle from Same Dealership                                                   1382
The percentage of new-car buyers who are new to a dealership, the percentage who
return for a second car and the percentage who return for a third vehicle.
Profile of a Loyal Customer                                                                  1381
Defined as someone who buys two or more consecutive vehicles from the same
dealership. What does this loyal customer look like? What does he or she expect?
Toyota Replaced with a Toyota                                                                1380
A look at the percentage of Toyota owners who return to Toyota for their next
replacement vehicle. (Available for other brands on request.)
Lease or Buy from Same Dealership                                                            1379
Based on dealer contact time prior to lease or finance contract conclusion, the share
who return to the same dealership and buy or lease another new vehicle.
Salesperson Call to Existing Customers and Showroom Visits                                   1378
Based on the duration of the call and the time prior to the customer's pay-off of the
current vehicle, the percent who visit the salesperson's showroom.
Long Distance New Vehicle Shoppers                                                           1377
Among those who are at least two years away from making a new-vehicle purchase,
the percentage who read information about new cars and trucks.
Postponement of a Vehicle's Replacement                                                      1376
Among new vehicle intenders, how long could the owner postpone replacing the
current vehicle? Historic to 1990 to present. "Life left in current vehicle."
Motivations to Shop for New Replacement Vehicle                                           1375
From overall efficiency to fuel economy, safety to horsepower, the primary reason
for shopping for a new vehicle. Compares years 2000, 2005 and 2008.
Residual Values -- Select Divisions                                                       1374
Contracted residual vs. CNW projected used value at auction for leases returning in
calendar year 2008.
SUV Usage                                                                                 1373
The breakdown of who and how SUVs are used including Government, Commercial,
Consumer (High and Low usage) and the share that can be replaced with some
other vehicle type.
Consideration of Hybrid v Diesel                                                          1372
A monthly look at the number of new-vehicle intenders who say they would consider
a hybrid or a diesel and the percent difference. Jan. '06 to June '08.
Share of Sales -- Large SUVs, FS Pickups                                                  1369
A comparison of the past five years market share for SUVs and full-size pickups.
IMPORTANT: Shows the number of appearance buyers and the relative stability of
full-size pickup sales when these fashion statement drivers are removed from the
data.
Floor Traffic Generators                                                                  1368
Print newspaper and spot TV generate the most floor traffic to auto dealerships. Here
are the most effective days for dealer advertising in terms of generating visitors.
Share Car v Truck, SUV v Truck Sales                                                      1367
A month over month comparison of car v truck sales by DMA during rapidly rising
gasoline prices.
SUV, Pickup and Small Car Used Inventories                                                1366
The Days' supply of large, intermediate and small SUVs, pickups, budget and
economy vehicles in Spring 2007 and Spring 2008.
Buyer Deflection -- Newspaper Links                                                       1364
When newspapers (online versions) link to a third party site for classified ads, here's
what happens to the future searches. A damaging activity for newspaper ad traffic.
Small Cars Added to Family Fleet                                                          1363
The number of small car sales that are additions to the family fleet and the number
without a trade in.
Total Rental and Corporate Fleet Sales                                                    1362
Number of units sold to large commercial enterprises and daily rentals.
Upside Down Housing                                                                       1361
The share of homeowners who are upside down (owing more than house is worth)
in select states including California, Florida, Michigan, Colorado, Oregon. Q1 06-08.
Large SUV v Budget Car                                                                    1360
Days' Supply, Days to Turn, Annualized Mileage comparison of Large SUVs and
Budget Cars in Spring 2008 vs. Spring 2007. Annualized miles '06 through '08.
New Vehicle Sales Using Home Equity Loans                                                 1359
By State for cy 07 and cy 06, the use of home equity loans for a new-vehicle
acquisition including number of units.
Dealer Certified Pre-Owned                                                                1358
Shows the DCPO Premium consumers are willing to pay, turnover on the lot and
compares turnover to same-vehicle non-certified.
Used of Home Equity Loan for New Car Acquisition                                          1357
Share of new-vehicle sales that are made with a home equity loan for a variety of
states from California to New York, Florida to Washington State.
Gas Prices -- Impact on Vehicle Selection                                                  1356
Did the price of gasoline affect the type, model or make of vehicle consumers
acquired? Some historical data broken down by income levels.
Used Truck-Based SUVs Selling Days and Discounts                                           1355
How long do truck-based SUVs stay on the market before selling and what share of
Kelley Blue Book value do they actually get? From 2005 through most recent.
SUV Incentive Levels                                                                       1354
Truck-based SUVs have come under heavy incentive spending. Here's a look at
large, medium and small truck-based incentives from cy05 through most recent.
New York Hybrid Taxi Fleet                                                                 1353
Both a passenger and driver survey of New York cab users comparing Prius, Crown
Victoria and Escape Hybrid. What do passengers prefer? What do drivers prefer?
Retail, Fleet and Commercial Vehicle Sales                                                 1352
The share of new-vehicle sales that are made for personal use, fleet and commercial
use. For years 2000 through most recent.
Why People Stop Reading Daily Newspaper                                                    1351
Broken down by urban, suburban and rural readers, a look at the top reasons
Americans give for having stopped reading a daily print newspaper.
Transaction Price of New Vehicles by Gender                                                1349
Men and women have been looking for vehicles that have more content and thus
transaction prices have increased. But what's the year-over-year transaction price
change for men and women? Here's the percentage difference from cy95 through
most recent.
Convertibles                                                                               1348
Here are the top four reasons for NOT buying a convertible among those who initially
were considering a drop top model.
Used SUV Sales                                                                             1347
SUVs of all shapes and sizes have had a rough go on the new-car side, but what's
happening with used SUV sales? CNW is the only source for accurate used retail
data. Here are franchised, independent and private party sales by month '08 v '07.
Crossover Sales                                                                            1346
They used to be called "sport wagons" but "crossovers" has stuck. Here are the models
and sales for cy '05 through '07.
Color and Attitudes                                                                        1345
What's the color of your car tell people about your economic confidence and mood
swings? Here's a fun little chart.
Southern California Market Trends                                                          1343
Here's a look at Q1 08 vs. Q1 07 retail sales overall and retail sales by sample brands.
Also shows floor traffic trends and vehicle being considered (shopping list).
Home Buyers and New Car Buyers                                                             1342
Among those who acquired a new home, the share who also bought a new car with
certain time periods. For years '03 to most recent.
Dealership Staff Turnover                                                                  1341
Broken down by salespersonnel, office staff and technicians, here's the average
turnover rates from 1990 to most recent.
CO2 Survey                                                                                 1340
How much CO2, Oxygen and Nitrogen is there in the atmosphere? Broken down by
age brackets and shows actual.
Auto Loans                                                                                 1339
Here's a quick look at the total number of loan applications eventually approved,
the number of lending institutions shopped, average HHI for new car buyers, average
transaction price, and data for California, Arizona, Nevada and Florida. Q1 08 v Q1 07.
How Long Do Car Shoppers Shop?                                                          1338
New- and Used-vehicle shoppers are spending more time than ever before making an
acquisition. Here's a look from 1996 to most current.
Industry Deterioration Pattern New and Used                                             1337
Based on the number of new and used vehicle intenders who initially have a car or
truck on their shopping list, here's the percentage who remain in the market over the
course of the shopping process.
Percentile Paid for a New Vehicle                                                       1336
Using the base price and the maximum possible MSRP, here's the median percentile
of vehicles acquired from 1985 to most recent. Includes small car, mid-range car,
large and luxury car as well as trucks (excluding minivans).
Three Wheel Motorcycles (Trikes)                                                        1335
Here a look at the volume, median age, household income and other demographics
related to the three-wheeled motorcycle market.
Options Considered Essential                                                            1334
An update to Document 491 breaking out cars vs. trucks and the features new-vehicle
intenders say are extremely or very important in the selection of a make or model.
Baby Boomers by Vehicle Model                                                           1333
The primary drivers by 2007 model vehicle who are baby boomers. Shows units and
share. Additional sorts include boomer volume, boomer share, market segment
where boomers are found and brand breakouts.
Baby Boomers and Vehicle Attributes Considered Important                                1331
A special break of our Attributes List showing how Baby Boomers differ from the
U.S. new-vehicle intender average. Copy and sort as you wish.
16-24 Year Olds: Brand Perceptions of the Youth Market                                  1330
For years 2000 through most recent, the Stodgy Index for brands, car and truck,
and if the youth market considers the products and brand to be "stodgy."
Source for Helpful Information -- New Vehicles                                          1329
Part of the annual Purchase Process study, this sheet shows where consumers
expect to find automotive information, what they're looking for, where they look and
their rating of importance for each of the categories. All by media.
Car and Truck Owners and Presidential Preference -- Summary                             1328c
A look at vehicle segments (e.g. Budget Cars) and the presidential candidates
owners of vehicles in the category are leaning toward as of January-February 2007.
Car and Truck Owners and Presidential Preference                                        1328b
A somewhat light-hearted look at each vehicle sold in the U.S. in 2007 and the
presidential candidate they were leaning toward as of January-February 2007.
Pent Up Demand                                                                          1327
New vehicle intenders who elect to delay their purchase for at last six months among
those who are within one month of actual acquisition. Sheet includes: Pent Up
Demand, average delay in months, if the intention is to still acquire a vehicle and
an historical look at the share who eventually did acquire a vehicle.
Additional information on the economic causes for the delays, the broader category
reasons for delaying acquisition and the number of U.S. families with excess funds
after paying all bills.
Number of Dealerships Shopped Before Acquisition                                        1326
By brand, car and truck, the number of dealerships shopped including a national
average and by four select DMAs (Austin, Dayton, West Palm and Atlanta.
New Sales by FICO Score '07                                                             1325
Share of new vehicle sales by FICO score including the value of all new vehicles, the
share financed including leases, number of vehicles financed, share cash and more.
GMC and Women                                                                           1324
A quick look at the share of GMC truck products that are primarily driven by women.
This isn't necessarily the buyer of the vehicle.
Certified Pre-Owned: New Intenders Who Convert to CPO                                        1323
A look at those new-car shoppers who eventually decide to buy a manufacturer
certified used car instead. From 2003 to most recent.
Consumer Spending on Necessities                                                             1322
The share of disposable income spent on needs, enhancements and embellishments
from 1980 through 2007 with a 2008 projection (as of February).
Where Will Stimulus Package Go?                                                              1321
The first checks haven't been cut yet, but here's where consumers say they will
spend their economic stimulus package "refunds."
Brands You Would Miss if Gone                                                                1320
When current owners of vehicles are asked if they would miss their vehicle if it were
no longer available, a wide variety of responses show some brand would be missed,
others would draw nothing more than a yawn.
Lost Car Keys                                                                                1317
By region in Great Britain compared to U.S., Berlin, Rome, Tokyo. Broken down by
frequency of losing keys by men and women and the average time spent finding them.
Average FICO Scores by Brand                                                                 1316
Who has the highest FICO scoring customers? Who the lowest? For cy2007, here
are the numbers for brands broken down by cars and trucks.
Commuting Times and Distance                                                                 1314
From 1986 through present, this document includes the commute time (27 major
markets) in minutes and hours, distance, average speed and the final two miles.
Used Vehicle Sales Projections                                                               1313
Historic used sales from 2000 to projections. Includes vehicles from all channels.
Repossession Rates                                                                           1312
By region, for years 2000 to present, the repossession rates for new vehicles purchased
through any financing source and including all FICO scores. Includes leased and
financed vehicles, voluntary and involuntary repossessions. All vehicles, luxury vehicles.
Hot Rods, Classics                                                                           1311
What's hot and why are prices for "classics" and hot rods coming down? We look at
years 1995, 2000, 2002, 2004 to most recent showing demand for pre-1950,
1960, 1970 models; how long it takes to sell hot rods over the same years; prices
adjusted to 1995 (ups and downs), the share that sell within six months of being
advertised, the share who lowered the price by years and vehicle age, condition
when purchased.
Used Car Market Swings                                                                       1309
The share of used-car buyers whose previous vehicle was new, new or used or used.
The age of a vehicle being considered (1-4 years old, 5-7 years old, etc. Also, the
share of buyers who are purchasing a "bridge" vehicle -- one that will be replaced
soon with a newer or new model.
LA Auto Show Focus Groups                                                                    1308
A summary of the why visitors attended the Los Angeles Auto Show, vehicles they
would consider buying, "green" considerations.
Buy-Here-Pay-Here Lots                                                                       1306
By quarter for 2006 and 2007, the number of BHPH lots and the percentage that are
owned by franchised new-car dealers.
Newspaper Advertising -- Print and Online                                                    1304
Among consumers, the importance they place on newspaper advertising as a source
of information about their next new-vehicle acquisition. Years 1996 through 2007.
Note that the stages can be viewed as "months" prior to acquisition e.g. Stage 1
can be translated into Six Months Prior to Acquisition.
Vehicle Sharing -- Quick Overview                                                          1303
With the announcement of Flexcar and Zipcar merging, a look at who uses this
type of service and their satisfaction with some aspects of it.
Auto Advertising Enviro-Label                                                              1302
Europe is considering regulations that would require all auto advertising to include
a label indicating the vehicle's environmental impact. Here's how U.S. consumers
feel about such a label (broken down by age bracket).
Do Not Track                                                                               1301
Public support by age bracket for the notion of a "do not track" law relative to the
Internet.
Hybrid Vehicle -- Private Personal Use Demographics                                        1300
For years 2003 through 2007, a look at the basic demographic profile of hybrid
owners of Toyota, Honda and a break out for Prius vs. the general U.S. new-car demo.
Gay Market -- Share of Total Retail Sales                                                  1299
A look at the gay market and its share of new and used sales volume as well as
share of new and used dollar volume. Years 1995 through 2007.
Micro E-Businesses                                                                         1298
A quick look at these small one- and two-person businesses that rely on the Internet
for exposure. Their growing importance to family income, the share who have a regular
day job, percentage primarily owned by a male / female.
Eating Out                                                                                 1297
Among those who eat out two or more times per month, excluding fast food brands,
the percentage who want something new on the menu; the willingness to eat at a new
restaurant; the number who regularly visited restaurants. Interesting economic dynamics.
What Motivates Mid-Size Sedan Buyers?                                                      1295
For years 2000 through 2007, a comparison of the primary reasons for buying a
mid-size sedan. Includes price / incentive, styling and fuel economy.
Used-Car Dealer Advertising / Marketing Expenditures                                       1293
How do used-car dealers spend their marketing money? Here's a look at cy2007
data and includes traditional media, new media, direct mail, etc.
Transaction Price as a Share of MAXIMUM MSRP                                               1292
A look at how high up the model food chain they're buying for years 1986 through
cy2007 through September.
Incentives Impact on Used Sales by Dealers                                                 1291
A quick comparison of Pontiac dealership and Honda dealership used-vehicle sales
as a share of all Pontiac and Honda used sales (any source). It basically
shows that there incentives have little if any impact on used sales volumes.
Honda's relatively low incentive levels on the new side, but dealer share of Honda
used sales has increased. The opposite is true for Pontiac dealers where incentives
where incentives have increased on new cars but dealer share of used Pontiac sales
has declined.
Brand Deterioration                                                                        1290
Shows by-brand deterioration for cy 2007 vs. 2006 and the percent change.
Based on new-vehicle intenders through the entire shopping process. The number
of shoppers needed for each 100,000 sales. Companion to Document 1278.
Salespersonnel Hybrid or Diesel Awareness / Knowledge                                      1289
Dealers and General Managers rate their sales staffs' ability to discuss hybrids
including their attitudes toward hybrids, hybrid technology, etc. Compares to
their ability to discuss diesels.
In-Car Radio Listening                                                                     1288
A comparison of in-car music and talk-radio listening. The share who can name
an advertisement aired within the past 20 minutes and / or recall a phone number,
web site or email address of an advertiser.
Smart Car Update                                                                         1287
Why would consumers consider the upcoming Smart car? Fuel economy, environ-
mental reasons, looks, fun were the choices. Broken down by possible MSRPs
and for years 2006 and 2007.
Taurus - 500 Salespersonnel Reference                                                    1286
One month after the 500 had its name changed to Taurus, the percentage of dealer
salespeople who referred to the model only as Taurus, as Taurus or 500, etc.
Preferred Model Availability                                                             1285
For the Big 6 Brands, a look at what dealers said would be the length of time it would
take to get the shopper's preferred model in stock and ready to delivery.
Repurchase Considerations After Three Years of Ownership                                 1284
Three years after buying a new vehicle, how likely do they say they are to replace
that vehicle with another from the same source? We look at vehicles purchased in
1990 through 2004 and show the percentages three years later of those who say
"definitely", "probably", "not likely" and "never again". Broken down by Detroit 3,
Toyota-Honda-Nissan combined.
Importance of Tax Incentives for Hybrid Buyers                                           1282
From 2001 through 2007, the importance of government-provided tax incentives
in the purchase decision of acquiring a hybrid vehicle. Includes Prius, Accord,
Civic, Camry, Lexus and Escape. 10-point scale.
Conversion of Intenders to Buyers                                                        1278
A sample from August 2007 of the share of intenders who actually buy the brand
vehicle they originally had on their initial shopping list.
Primary Source of Auto Information -- Among Intenders                                    1277
A key ingredient in the Purchase Process Funnel, this document shows the PRIMARY
information sources of automotive information during the new-car intender's shopping
process. The full Purchase Process Wave X will be uploaded soon.
What Causes Higher New-Vehicle Satisfaction?                                             1276
We look at the most common means of attempting to improve the satisfaction among
new-car buyers including "baked goods," "VSC," personal phone calls from dealer, etc.
Cookies and cakes help, but not much.
Auto Deferments: Where the Car Payment is Diverted                                       1275
Companion to Documents 1272 and 1273, a look at where the money that would have been
spent on a new car goes. Includes paying down debt, home improvement, savings, etc.
For years 2000 through most current.

Home Schoolers -- Purchase Patterns                                                      1274
Broken down by self-described political leanings, here's a look at purchase patterns
for cars and home improvements by years beginning in 1995. Shows percent of home
schooling parents who work full time, have purchased a new vehicle in the past 5
years, have begun a major home-improvement project, bought a new computer.
Cause for New-Vehicle Deferments (Companion to 1272)                                     1273
Among those cancelling a new-vehicle acquisition, the reasons give. For years 2000
through most current. Includes "Home Related," "Credit Score," "Gas Prices" and
a change in "Job Requirements."
Purchase Deferments and Lost New-Car Sales                                               1272
The average number of months that new-car intenders delay a new-vehicle acquisition,
the percent who cancel a vehicle acquisition, the number of sales lost because of
such cancellations, the size of the Key Market, Reported sales and potential sales.
For years 1986 to most recent.
Wish List -- Home Related Major Household Expenditures                                      1271
Home improvements and home related purchases have displaced a new-car purchase
as a consumer expenditure. The Wish List shows the share of home related projects
of total major expenditures for years 1985, and 1997 through most current.
Percent of Sales per Week of Total Monthly Sales                                            1270
Shows the percentage of monthly sales by week for franchised new-car dealerships.
For years 2000 through most current.
How Important are Used Sales to Franchised Dealers?                                         1269
By geographic region, the percent of franchised new-car dealerships who say used
sales are important to their business survival. From 1995 to most current.
Sub-Prime and Source of Used Vehicle Financing                                              1268
Covers from 2000 to 2012 (forecast). Shows total used sales, share financed,
share placed by a bank, credit union, finance company or "other".
Perceptions of Detroit and Japanese Cars                                                    1267
When badging is masked, here's how Scion xB and Chevrolet Cobalt are perceived
by new-vehicle intenders. Compares to Europe and Asia. We also tested the same
vehicles with different badges and measured the results on a 10-point scale.
Generic Fleet, Retail and Personal-Use Sales                                                1266
By month for the first half o 2007 vs. 2006 the commercial and government fleet sales,
personal use and pure retail.
Sales Changes -- Select Products                                                            1265
A comparison of '06 and '07 sales changes for select products including retail auto
sales, mass market boats, luxury boats, mass-market jewelry, high-end clothes,
housing and home improvements. Shows U.S., California and Florida markets.
Pure Retail Sales                                                                           1264
A look at sales and commercial/fleet deliveries for '07 and '06 (first half). Shows
total sales, fleet/commercial and pure retail deliveries. Includes GM, Ford, Chrysler,
Toyota, Nissan, Honda, plus a combined "minor players" category.
Lease v Buy Loyalty to Manufacturer                                                         1263
A comparison by nameplate of the share of owners who repurchase the same brand
vehicle. Shows differences between those who lease and those who buy.
Vehicle Service Contracts                                                                   1262
Share of customers offered or presented a VSC and the share who purchased.
New-Vehicle Cash Buyers                                                                     1261
Comparing 1995 with most recent, a look at the primary source of funds to buy a used
vehicle among those who paid cash for that car or truck. Demographics included.
Basic Used Vehicle Demographics                                                             1260
The age, income, college and other demographics of those buying 3, 4 or 5 year old
used vehicles. Also shows vehicles intended for the use of a male or female child.
Used Vehicles' Time to Sale                                                                 1259
The length of time needed on a franchised, independent lot or by private party
to sell a vehicle based on the age of the vehicle.
Auto Sales Rough Spots                                                                      1256
Among those who considered a new vehicle but didn't acquire one, here are the
reasons ranging from "dealer attitudes" to a mismatch with intended use. Broken
down by a number of brands including Nissan, Chevrolet, Hyundai, Lexus, etc.
What Impresses Your Friends?                                                                1255
A measure of 16 to 29 year olds and the kinds of products that have the status
level capable of impressing their friends. Includes cars, cell phones, game systems, etc.
High Interest Rates -- Used Vehicle Buyers                                                  1254
How to people react to being charged more than 10 percent interest on an auto loan?
We asked Buy Here Pay Here and other high-rate customers if they felt taken
advantage of and if they resent the higher rates.
Annual Mileage -- Personal Use                                                          1253
How many miles are people driving? While the overall numbers are similar over the
years, we look at Large SUVs, Medium SUVs, Small SUVs, Small/budget cars,
Full-Size pickups and compact pickups for years 2000 through most recent.
Conquest Sales                                                                          1251
Where do buyers for Saturn, Honda, Toyota, Ford and Hyundai come from? We
look at the vehicles that are replaced in a household (not necessarily traded in).
Also includes Accord, Camry, Fusion, Sonata and Saturn Aura.
What Does Over-Dealering Cost?                                                          1250
Too many dealerships? Here's the cost for having more dealerships than necessary
to meet demand. Compares GM, Ford, Chrysler, Toyota, Honda and Nissan against
the Industry Average. Shows "per unit" dollar amount advantage/disadvantage v
industry. For years 2002 through 2006.
Car and Truck Sales by State                                                            1249
CY2006, population, state population rank, population share and the share of
sales that are cars vs. trucks.
New and Used Sales from 1976 through 2010                                               1247
Sales of new cars and used cars from private party, franchised dealers and
independent dealers shows the total vehicle transactions per year for 1976 through
most recent
Environmental, Innovation and Safety by Brand -- Perceptions                            1245
An interesting survey of perceptions about brands and which are leaders in safety,
environmental, innovations, CSI, "high spirit", and what people think of their CEOs.
Car-Based Station Wagons                                                                1244
Past and forecasted sales of station wagons in the U.S.
Luxury Car Sales in Georgia                                                             1242
A quick look at the state of Georgia and the sale of luxury models for years 1990
through 2006. Why Georgia? As a fast-growing and changing state, it represented
the "new" South economically. Besides, someone asked.
Negative Equity                                                                         1241
Here's a look at the average transaction price, average price including aftermarket
products, amount rolled over without a rebate-incentive, amount rolled over minus
the rebate or incentive, the percent of roll over shifted to the new contract and the
amount rolled over vs. the negative equity. CY1995 through current.
Small Car Family Fleet -- How Small Cars are Used and Demographics                      1240
Of those Americans who have a new small or budget car, here's the share who
use it as a primary vehicle, the number of vehicles in the household, the average
annual mileage, age of primary driver, male/female as primary driver and the
share of MAXIMUM POSSIBLE MSRP that was paid for the small/budget car.
Number of Dealerships Shopped                                                           1239
How many dealerships does a new-vehicle shopper visit just prior to making an
acquisition? We look at each brand by car and truck breakouts.
Consideration of "Green" Products                                                       1238
We asked American about their consideration of a green product; if they would
pay a premium for it; if they've bought a green product at a premium during the past
three months. COVERS YEARS 1996 through 2009.
Haggle Over New-Vehicle Price / Trade-In Value                                          1237
How many people haggle over the price of a new vehicle and/or the trade-in value?
Here's the data for finance, cash and lease for years 1995 through 2007 (Q1).
Ultra Luxury Cars -- Sales and Demographics                                             1235
Ferrari, Aston Martin, Ford GT, Lamborghini, Carrera GT and Bentley: A look at
sales and demographics for 1995, 1996 and 2006. the share who are self-employed,
median age, home ownership and number of vehicles in the household.
Advertising Tag Line Recognition                                                         1234
We look at Nissan 2.0, Silverado My Country, Chevrolet American Revolution,
and the average for Big Six Brands. We ask men and women if they recognize the
tag lines (unaided), correctly identified the brand, consideration of the brand before
and after seeing the advertisements.
New / Used Repossessions                                                                 1233
A comparison of industry-wide repossessions and repos among Hispanic and
African-American vehicle owners for years 1985 through currently available.
Ethnic Delinquency and FICO Scores                                                       1232
What is the delinquency rate for Hispanic, African-American, Southern European,
Northern European, Asian and Pacific Islanders. Table shows a breakdown of
FICO scores and the percentage it represents of maximum FICO; the Odds of
Delinquency by these FICO scores and the odds of delinquency by self-identified
ethnicity.
FICO Scores for Applying and Receiving New-Car Loan                                      1231
A look at the April data showing the FICO score for those applying for an auto loan
and the FICO score of those who received the loan. Shows the variance.
Who Produces Fuel Efficient Vehicles?                                                    1230
Toyota, Honda, Nissan, Chevy, Ford, Dodge and Hyundai -- The share of consumers
(new-car intenders) who say these companies produce the most fuel efficient vehicles.
Used Leases: Share of Used Sales, Cap Cost                                               1229
A monthly look, from 2004, at the number of used vehicles leased through franchised
and independent dealers as well as the contracted cap cost. % Change included.
Incentives by Month for Chrysler Group                                                   1228
A look at Chrysler Group's incentive levels broken down by Jeep, Chrysler and
Dodge brands from January 2002 through May 2007.
Toyota Price Premium v GM by Market Segment                                              1227
The gap between GM and Toyota in terms of a price premium paid by consumers
has been closing. GM actually has an advantage in two market segments.
Captive Share of Lease Market                                                            1226
For all of calendar year 2006, here is the share of the growing lease market that
captive finance companies hold. The balance are held by independent lease
companies, financial institutions and others. Broken down by brand, car, truck.
Non-Compliance with Sales and Service Agreement                                          1225
As some auto companies try to weed out excessive number of dealerships, the use
of "non compliance" with the sales and service agreement has grown since 2000.
Home Mortgages -- Sub Prime                                                              1224
Home prices have hurt auto sales. Here's the U.S. and Texas share of Prime,
Non-Prime and Sub-Prime home mortgage shares for cy00 through Q1 of '07.
What Shoppers Expect from Sales, F&I Staff                                               1223
From appearance to being talked "down" to, new-vehicle shoppers have set ideas
of how sales staffs should look and act. But the results vary by age group. We include
seven age brackets from 18 to over 75.
Readers Who Buy Vehicles                                                                 1221
Shows the share of readers of business, home/shelter, enthusiast, upscale home,
upscale auto and general news magazines who purchased a vehicle in the past
year.
Are Billboards Dead?                                                                     1220
A look at how consumers respond to both static and electronic billboards. Data shows
the share of new-vehicle intenders who say a billboard initiated consideration of a
brand, consideration of a dealer, encouraged consideration of brand or dealer.
Annoying "On Hold" Messages                                                             1219
The percentages showing the share of consumer who say they are annoyed by various
on hold' messages ranging from music to ad specials to "Please wait, your call is…"
Fuel Economy vs. Cupholders                                                             1218
In comparison with the ubiquitous "cupholder", where fuel economy fell in the CNW
attribute list of important features among new-vehicle shoppers.
Big Six Auto Makers and Floor Traffic                                                   1217
For the first quarter, a look at how GM, Ford, Chrysler, Toyota, Honda and Nissan
floor traffic compared against the overall industry.
Who Buys When and Why                                                                   1216
In a vehicle's life cycle, the motivations for making the acquisition including price
promotion, replacement, not liking the style of the upcoming model, couldn't afford
a vehicle until "now", MSRP, and the All New factor.
Interior Noise Through the Ages                                                         1215
From 1993 through present, the importance of low interior noise among new-vehicle
intenders (10 point scale) and the percent who consider interior noise extremely
or very dissatisfying among those who have purchased a new vehicle.
New-Used Vehicles Sub Prime Market                                                      1214
A look at new and used sub-prime from 1993 through 2006. Includes new units,
new-units financed, financed share of total sales, transaction price financed,
Value of financed vehicles, amount financed, % of value financed, % C and D paper
of amount financed, share that is sub prime, dollar value of sub prime and similar
data for the Used Vehicle segment.
Satisfaction with Dealership Experience                                                 1212
On a 10-point scale, the ratings given to dealership sales, F&I and service depart-
ments for years 1990 through 2006.
Top Vehicle Markets Summary                                                             1211
Looking at California, Texas, Florida, New York and Illinois, the year-over-year
ups and down of retail deliveries, floor traffic and sales for GM, Ford, Chrysler,
Toyota, Honda and Nissan (at retail, excluding fleets).
3-Vehicle Families                                                                      1210
A look at some stats related to households with three or more vehicles. For example,
the households with three cars and 1 licensed driver, the HHI, percent male, share
with SUVs, etc.
Chrysler Acquired by GM?                                                                1207
How would consumers respond to GM buying Chrysler Group? We look a the
increase or decrease in Chrysler products, GM products and among those who
are Asian, European, Chrysler and non-GM vehicle intenders.
Putting a Blue Oval on a Volvo                                                          1206
Someone suggested Ford should put the company blue oval logo on Volvo products
to give the company a bit of halo effect from the well respected Swedish vehicles.
Here's what consumers had to say about such a move.
NY DMA Snapshot                                                                         1205
Top sellers, popular colors and number of vehicles in the household, plus more.
Market Share by Segment                                                                 1204
The by month share of sales each of the vehicle marketing segments represent.
See Document 1083 for 2005 and the regularly appearing Segment green document.
Used Prius Prices                                                                       1203
A by month look of what the used-vehicle buyers paid for Prius hybrids. These are
transaction prices, not sticker or asking prices.
Positive View of Big Six Companies                                                      1202
How our focus groups responded to the six biggest automakers in the U.S. when
told the actual U.S. content of vehicles.
Value Plunge for Used Dealers                                                              1201
Comparing January of '06 and December of '06, the used value of vehicles sold by
franchised, independent and private parties.
January-February Foul Weather Impact on Sales                                              1200
Bad weather has a major impact on new vehicle sales and specifically by region of
the country. This past winter is a good example. What makes weather increasingly
important, however, is the ability of consumers to put off a new-vehicle acquisition
for months at a time because the quality is so much improved the replacement
market has diminished dramatically. Also see Document 901.
Document includes weather's impact on New Vehicle Intentions, postponements,
floor traffic, shifts in family budget and auto-related online shopping.
Captains Chairs as Second Row Seats                                                        1199
Between October of 06 and the end of January 07, the importance of captains chairs
and second row seats to singles, couples with 1 to 4 or more children.
We look at the pre-purchase consideration as well as a rating of importance.
Floor Traffic Generation by Medium                                                         1198
For each automaker, here is the share of media (newspapers, spot TV, internet, etc.)
responsible for moving a potential new- and used-vehicle shopper into the dealership.
For example, of those people who visited a Ford dealership, 61 percent were
motivated to visit a dealership on a specific day by a newspaper advertisement.
Webisodes                                                                                  1197
What does it take to capitalize on the consumer interest in webisodes?
Includes key turnoffs, age, gender of viewers
Interior Lighting                                                                          1196
The next frontier? Interior lighting. Here's a break down of preferences by age group.
Chicago DMA Snapshot                                                                       1195
Most popular nameplates, most popular colors, number of vehicles in household,
number of drivers, number of licenses and number of unlicensed drivers. 2000-2006.
Gross Profit Per Unit -- Segment                                                           1194
A look at the gross profit margin by market segment and a sample of gross profits
for major brands within those segments.
Car and Truck Sales by Gender                                                              1193
For each model sold in the U.S. in cy06, the percentage and unit volume by gender.
Includes segment totals. These are primary drivers, not necessarily buyers.
U.S. and California Markets -- Retail Sales                                                1191
For full-year 2006, the industry's share of sales that went to fleet and personal use.
Also includes data for California.
Average Age of Buyers by Model                                                             1190
For each model sold in the U.S. in cy06, the share who were between the ages of
21 and 34, 35 and 54 and 55-plus. Also breaks it down by market segment.
Time Spent Collecting New and Used Information                                             1189
For each 100 hours, the percentage that is spent gathering info at dealerships,
reading newspapers, magazines, visiting manufacturer web sites, third party sites and
dealer sites as well as visiting auto shows and watching TV.
Lease Share Summary                                                                        1188
For each brand, car and truck, the share of total industry leases. Includes '05 and '06.
Pickup Truck Warranty Work                                                                 1187
Full size pickups and the share receiving warranty work since cy2000. Included are
Ram, F Series, Silverado, Sierra, Titan, Tunda.
Active Dealer Count by Brand                                                               1186
For years 1996 through 2006, the number of outlets selling each brand in the U.S.
Detroit DMA Snapshot                                                                   1185
Most popular nameplates, most popular colors, number of vehicles in household,
number of drivers, number of licenses and number of unlicensed drivers. 2000-2006.
Why Drop Out of New Car Market                                                         1184
The major reasons why new-vehicle shoppers elect to postpone or cancel their
plans to make an acquisition. Includes years 1996 through 2006.
Segment Shares by Month                                                                1183
For cy05 and cy06, the share of sales by market segment by month.
Luxury and Mass Market Breakdown -- U.S. v California                                  1181
Compares sales shares for luxury models (over $40,000) of all market segments
and mass market vehicles and how sales have faired through October '06.
Third Row Seats                                                                        1180
The share of consumers who want and use third-row seas for years 1989 through
2006. Shows the CNW Attribute "Seating Capacity" as a base score.
Ford Fairlane Focus Groups                                                             1179
What consumers in three major markets thought of the Ford Fairlane concept vehicle
which insiders say is virtually unchanged from the planned production version.
California Market                                                                      1178
Compares California and the U.S. including Home Equity used for a vehicle purchase,
credit card use for downpayment, share of creative mortgages, decline in home
equity, variable rate mortgages due in '06, share of 2nd mortgages, floor traffic
for mass and luxury markets, jewelry sales and other such data.
Two Party Financing                                                                    1177
Defined as between a customer and a financial institution excluding dealer, online
financing, etc. by credit type (A, B, C, D) both direct and indirect.
Silverado "Our Country" Ad                                                             1176
How did consumers react the unusual Silverado ad? Here's a look at the scores
on a 10-point scale for each of the images in the commercial broken down by
men, women and the targeted Silverado demographic.
California Big-Ticket Sales                                                            1175
Not just cars have been hurt by the slow housing market in California. Here's what's
happened to high-end jewelry, vacation homes, designer clothes and vacation homes.
Diesel Considerations                                                                  1174
Unheralded, but increasingly considered, the diesel engine in passenger cars and
light trucks has reached a point where it is being considered by as many consumers
as dual-mode hybrids.
First New Vehicle -- Loyalty to Brand Based on Previous Ownership                      1173
What impact does owning a brand have on next vehicle purchased? And what
if the family was a regular buyer of a particular brand? We look at "Family Owned"
and "I owned (used)" data for years 1984 to present.
Hispanic and African American Sales by Brand                                           1172
The share of individual brand's sales that are made to Hispanic and African-American
consumers for years 2004, 2005 and 2006.
Cross Shopping -- Select Brands                                                        1171
During the seven stages of new-vehicle acquisition, here are the top 3 alternative
brands that buyers consider. Includes Toyota, Honda, Chevrolet, Ford, Dodge
Chrysler, Jeep, Nissan, BMW, Lexus and Mercedes.
Overloading a Pickup's Rated Weight Capacity                                           1170
Farmers, ranchers, RV towers, contractors, fleet and personal use owners of
pickups tell us how often they overload their trucks. Importance: If Toyota, Nissan
and Honda want to play in the pickup market, they have to overbuild and under rate
the towing and weight hauling capabilities of their entries.
Sales vs. Online Searches                                                                  1167
Comparing all searches on the internet for a vehicle against actual sales reveals a
huge disconnect. Number one vehicle in sales: F Series Ford pickups; Number one
searched vehicle, Prius which is only 50th in sales.
Dealership's F&I Share of Financing                                                        1166
Of all products financed, the share that were placed through the dealership's F&I
department for GM, Ford DCx, Toyota, Honda and Nissan as well as total Industry.
Importance of Warranty Length                                                              1165
Among GM, Hyundai, Toyota shoppers as well as all intenders to a new vehicle.
California Snapshot                                                                        1164
The Golden State's top sellers, most popular colors, population and share of
total U.S. sales. Also includes number of non-licensed drivers for LA and California.
Retail Used Vehicle Transaction Price Change                                               1162
By market segment, the six month '06 v '05 change in retail transaction prices.
Residual Value Index -- GM, Ford, Chrysler, Toyota, Honda, Nissan                          1161
A quick look at September '04-'06 residual value shifts based on Document 128m.
Per Dealership Sales -- New and Used                                                       1160
On a per outlet basis, the number of vehicles sold by month since January 2000.
Sport Wagon (Cross Over) Sales                                                             1159
Looking at sales of this segment of the market, we note some mixed results.
Consideration and Purchase of GM and Toyota Brands                                         1158
For years 2004-2006, the percent of new-vehicle shoppers who but a GM and Toyota
brand on their shopping list and the percent who actually buy that brand.
Preferred vs. Actual Trade Cycles                                                          1157
Among new-vehicle buyers, how long would they like to retain their current vehicle
and how long they actually transfer that vehicle to someone else.
An Historic Look at Labor Day Weekend Floor Traffic                                        1156
A key indicator for consumer interest in automobiles, Labor Day weekend is the
launching window for year end sales and new model year launches.
Incentive Equivalent for Big Six Automakers                                                1155
With Toyota being the base, here's what other car manufacturers have to spend to
get the same "share of mind" from consumers. Includes GM, Ford, Chrysler, Nissan
and Honda for years 2000 through 2006.
Incentives by Month Index                                                                  1154
We put the incentive data into a 10-point and 100-point index with September '95
being the base month. Here's what incentives look like over the long haul.
Fuel Economy Used for Gas Guzzler Tax                                                      1153
Government data on the fuel economy, class of vehicle and gas guzzler tax for
2006 models.
Average Vehicle Weight and Fuel Economy by Year                                            1152
The personal-use vehicle only weight and average fuel economy for years 1990, 1995,
2000-2006.
Dealership Gross Profit by Customer Type                                                   1151
First a look at the transaction price and gross profit (excluding F&I) for customers who
finance, pay cash or lease and then a breakdown by the type of customer (walk in,
customer referral, internet prospect, repeat customer, etc.
Acura Cross Shopping                                                                       1150
A sample of how the Purchase Process study looks at consumer cross shopping of
brands and models. The number of vehicles on the shopping list, brands shopped,
at dealerships web sites and cross shopped by visiting dealerships.
Pickup Truck Buyers by Use of Vehicle                                                      1147
Current and historical breakdown of who buys pickups and the sales changes for
the first eight months of 2006 vs. 2005. Includes years 1985, 2001-2006.
Overall Product Satisfaction at Two Years                                                        1146
New automobiles have steadily improved customer satisfaction with the product since
1990 while home electronics, new houses, in-home computers and home appliances
have deteriorated. One reason for the willingness to retain and not replace a vehicle.
How Important are Used Vehicle Warranties?                                                       1145
We asked "Would the lack of a warranty keep you from buying a vehicle you wanted?"
Excluding certified used-vehicle customers, here are the responses.
Closing Ratios by Type of Customer / Shopper                                                     1144
What's the difference in closing rates among walk in, customer referral, repeat
lease, prospected by a salesperson and the internet generated customer? Here's
the closing ratios for years cy03-most current.
Corporate Advertising Impact on Consideration                                                    1143
Before and after viewing Detroit 3 Corporate advertising, the shift in consideration of
vehicles produced by those companies. Includes "Then and Now 1", "Then and Now 2,
"Bill Ford," "Bold Moves" and "Dr. Z." Through July '06.
Also measures the positive impact of "German Engineering."
Re-Calculation of FICO v CNW Scores                                                              1142
Translation of FICO scores into CNW's 100 point scale and letter ratings.
California Market vs. U.S. Market                                                                1141
Here are the total U.S. and total California sales data and the retail share of each
for 2005 and 2006.
Hybrid Buyers Through the Purchase Process                                                       1140
Deterioration of intenders through the Purchase Process until acquisition.
Shows how many Prius, Accord, Civic, Escape and Mariner hybrid intenders actually buy
these products after competitive analysis and price awareness.
Aftermarket Add-Ons                                                                              1139
From air suspension to billet grilles, neon lighting to sound systems, a look at how
much is spent for cars and trucks in 2006 through September.
Hybrid Tracking                                                                                  1138
A look at June's hybrid inventory, if dealers have particular models in stock, the days'
supply for each model, dealer discounts and manufacturer incentives.
Monthly Miles Drive                                                                              1137
A look at the miles driven by consumers for personal use from Jan '03 to current.
Includes average MPG and gallons of fuel used.
Gross Profit Margin for Full Size Pickups                                                        1136
Ram, F Series, Silverado, Sierra, Titan, Tundra gross manufacturing profits.
Smart Car Intentions                                                                             1134
Based on various price points, here are potential sales, showroom visits.
Trade Cycle and Contract Length                                                                  1132
For years 2001-2006, the average contract length for new financed models,
the average contract length and the actual number of months before transfer.
General Motors Gasoline Promotion Impact                                                         1130
How much did the fixed gas price promotion work? Here's a look at the two states where
GM tried the promotion and the impact it had on floor traffic, both retail and small business.
Reasons for Dissatisfaction with Current Hybrids                                                 1127
From fuel economy disappointments to trouble with hybrid-related components, a quick
overview of the reasons hybrid owners are dissatisfied with their dual-power vehicle.
Deterioration Rates -- Intenders vs. Buyers                                                      1125
Throughout the purchase funnel every brand suffers a deterioration of intenders. That is,
for every 1000 people who put a brand on their shopping list, the percent who eventually buy.
This is the data for the first quarter of this year.
Sub-Prime New Vehicle Intenders vs. Non-Sub Intenders                                         1124
Here are the comparisons between sub and non-sub new-vehicle intenders that is
further expanded on the PurchasePathOnline.com site. Just the data and charts.
Residual Value Data Expansion                                                                 1123
Shows Lease Cap Cost, Lease Residual Value, % Residual, CNW Residual and a percent
difference between the last two for GM, Ford, Chrysler, Industry, Toyota, Honda and Nissan.
Used Vehicle Day's Supply -- Sample Vehicles                                                  1122
Includes various SUV and other models as a benchmark set of vehicles. Shows May '06
vs. May '05 and the percent change.
Halo Cars / New Introductions                                                                 1121
What impact does a halo car have on youth appeal, overall appeal, floor traffic generation,
and what are the closing ratios for those vehicles, the closing ratios for the brand?
Vehicles include Mustang, Viper, NSX, Chev SSR, Chrysler 300c, many others.
Includes the net increase in floor traffic caused by the halo or new model.
Residual Value Index                                                                          1120
We've added Toyota, Honda and Nissan annual residual value rates including an
explanation of how the Index is derived.
Toy Curves -- Sample                                                                          1118
Here are the percentages of product buyers who say they use these "toys" regularly.
Measures month to month for the first two years of ownership. Products range from ATVs
to Ultra Light aircraft; from boats to high-end BBQs and Convertible cars.
Convertible Considerations                                                                    1117
Here are the percentage of new-vehicle shoppers who say they would consider a
convertible. For years 1980 through most current.
Defections from Corporate Brand                                                               1116
Note: This is a measurement of the vehicles replaced within a household NOT
necessarily the brand being traded in. For example, a family might trade in a
secondary vehicle in the household for a different brand vehicle but the actual
vehicle being replaced is a third brand. CY2001 through CY2006 (q1).
Lease Share by Brand for April -- Summary                                                     1115
Here's the same data as Document 114 sorted by brand, car and truck with highlights of
those brands with lower lease share than the year before.
Lease Share by Brand for April -- Summary                                                     1114
Here are the lease share by brand broken down by car and truck for April of 2005 and 2006.
Shows percent change and is sorted by highest to lowest lease share.
GM Then and Now Ads' Impact on Consideration                                                  1113
The blockbuster GM "Then and Now" ads hit a chord, but did GM notice the impact? We
look at intenders (men and women) to competing brands who are actively shopping
for a new vehicle. These folks say they would consider a GM product.
TiVo'd or Taped Auto Ads                                                                      1112
Did you know that some folks with Digital Video Recorders actually SAVE TV commercials?
Here's a list of the top 6 car ads that have been saved by consumers.
Manufacturing Profits Before Marketing Costs                                                  1111
CNW's Internal Analysis of manufacturing profits by market segment
Data includes accessory profits and after-sale profits such as from OnStar.
Transaction Prices Q1 '05 v Q1 '06 -- New and Used                                            1110
A look at the quarterly transaction prices by market segment. Here's the data for both new
and used vehicles sold in the first quarters of 2005 and 2006. Includes percent change
06 v 05 and 06 v 04.
Hybrid Owners' Top Two Reasons for Selecting that Hybrid                                      1109
Owners of hybrids answer the specific questions about the reasons they bought a hybrid.
Broken down by quarter for cy2004 and cy2005. Questions range from "Distinctive Styling"
to "Fuel Economy" to "Makes a Statement About Me." Historic to most recent.
New and Used Vehicle Sales by Segment -- Summary                                               1108
The market sales by market segment. Includes the percent
change. Share of sales YTD also included for years '03 to most recent.
Also includes market segmentation and sales by segment for used vehicles.
Loyalty to Selling Dealer's Service Department                                                 1107
The percentage of new-vehicle buyers who return to the selling dealership for light service.
Covers years 1990 through 2005. Breakout is "All the Time," "Some times," "Rarely" and
"Never."
Loyalty to Dealership by Nationality                                                           1106
A look at repeat business to dealerships by brand for the industry as a whole, African-
Americans, Asians, Hispanic and Pacific Islanders. Comparative years include 2004,
2003, 2002, 2001, 2000, 1995 and 1990.
Luxury Segments Growth Q1 '04 vs. Q1 '03                                                       1103
Addition to Document 1102.
Luxury Segments Growth Q1 '06 vs. Q1 '05                                                       1102
Where's the market growth? Look at Luxury Segments.
Used Model Considerations -- 18-24 Year Olds                                                   1101
The models that young consumers say they would consider buying among those who are
in the market for a used car or truck. Compares Q1 '06 with Q1 '05. Includes percent
change between those two quarters.
Floor Traffic by Age -- Brands; Closing Ratios Ford v Industry                                 1100
A Summary Document showing the age of floor traffic to showrooms for total brands
such as "Ford Motor Co.", "General Motors" etc. Compares Q1 of '05 with '06. SEE
DOCUMENT 134Q for quarterly updates of this information.
Also shows national and Ford closing ratios including % changes v previous month.
Conversions of Brand Intenders to Buyers                                                       1097
We look at pickup truck models and the share of intenders for cy03-06 who
actually purchased the specific model. Also shows the share of pickup truck intenders
who had the brand on their shopping list.
Consumer-Based Residual Value Analysis                                                         1096
A conglomeration of data including "consumer perceptions of the brand" such as
quality, resale value, content, overall value for the dollar, social acceptance. Scale of
1 to 10. Breakdown by age brackets. Projections to 2011 and 2016.
Also, the historic data on willingness to pay average asking price by brand.
Impacts such as halo models, environmental issues, etc. on short and long term
perceptions of the brand.
Number of years for word of mouth to impact perceptions -- positive and negative.
Dust to Dust Energy Use by Model                                                               1095
Cornerstone document of CNW's 2005 Models Energy Report. Cost per mile to drive
every model sold in the U.S.
Financing at Dealerships                                                                       1094
The share and units of new vehicles in 2005 financed through a dealership. Incl. leasing.
Financial Data -- Finance Contracts by Source                                                  1092
From 1993 through 2005, the share of finance contracts including values for new-
vehicle contracts. Includes "A", "B", "C" and "D" paper breakdown.
Hyundai Personal Use and Fleet Sales                                                           1091
Shows growing percentage of Hyundai sales that are personal use and fleet. Years cy03
through cy05 plus January and February of 06.
Share of Floor Traffic Converted by Buyers                                                     1090
A monthly tabulation of used-vehicle floor traffic who become buyers. Also shows the
percentage of shoppers who have their credit report pulled.
Media Usage in Canada                                                                         1089
When new-vehicle shoppers are looking for a new vehicle in Canada, here is where
they turn. Shows TV, Magazines, Business Associates, etc. Shows PRIMARY info sources.
Median Age of Primary Drivers by Brand                                                        1088b
For years 1985, 1990, 1995, 200 and 2005, the median age of primary drivers by brand
and car/truck. Also shows the change between 1985 and 2005.
Retail Sales (Excluding Fleet) by Age Bracket                                                 1087
A look of retail sales by age group (primary drivers) for cy06 showing sales share and
the percentage of intenders, also by age bracket. Shows the number of intenders by
age bracket who drop out of the new-vehicle search.
Canada Sales, Light Vehicles by Nameplate                                                     1086
By brand for years 2004 and 2005 including percent change.
Internet: General and Automotive Searches                                                     1085
Percentage, by age, of those who click beyond the opening page after search for auto and
general information. Shows percent who say they "Always" or "Regularly" look beyond the
the first page listings during a search.
GPS Installations                                                                             1084
A look by age bracket of those who install permanent, portable and hand-held GPS
gear in their vehicle.
Market Share by Segment -- 2005 v 2004                                                        1083
A monthly tabulation of sales by market segment including market share,
month v month and year to date v year to date changes. Adjunct to Doc 126m
Family Fleet Fuel Economy                                                                     1081
A look at how the average family fleet fuel economy rates among those who own a Toyota
Prius, Dodge Ram Hemi, Honda Accord Hybrid and other models.
Dealer Ad Spending                                                                            1080
A by-share look at where dealers put their ad money including newspapers, spot TV,
internet and other locations.
Import Considerations                                                                         1078
Here's the 10-year historic look at the percentage of people who say they would NEVER
consider an import vehicle. Percentages are based on new-vehicle intenders who are
within 6 months of buying a new car or light truck.
Top Full-Size SUV Markets by DMA                                                              1077
Here are the biggest markets for full-size sport utility vehicles based on units and market
shares.
Shopping Lists Select Models                                                                  1075
Here are the second, third and fourth choices on new-vehicle shopping lists for some
selected models. IF YOU WANT TO SEE OTHER SHOPPING LISTS, PLEASE CONTACT
CNW VIA EMAIL INCLUDING THE NAMES OF THE MODELS YOU WOULD LIKE TO SEE.
Mobile Phone Advertising                                                                      1072
A very quick look at the number of people (by age group) who say they are not opposed
to mobile phone advertising.
Dealership Loyalty by Distance from Dealership                                                1071
What share of customers return to their new or used vehicle dealer for another vehicle?
We look at the loyalty rate based on distance from the dealership including 10-25 miles,
26-50 miles, 51-100 miles and Over 100 miles. This has a major impact on the Internet
dealers and the need to continue spending heavily on marketing to bring new customers
to the dealership.
Fleet Discounts Over and Above General Incentives                                             1070
Here's a look at the discounts automakers and dealers provide to large, corporate, medium
and small business fleets over and above the public incentives.
Salespeople Speak Out on Each Product Sold in cy05                                                 1069c
While we will be publishing a complete analysis of the data on PurchasePathOnline.com,
here are the spreadsheets showing what floor staffs think of the vehicles they sell. We
break it into five categories: Value for the Dollar, Styling, Drivability, Corporate or Division
marketing support and the overall Salability of the model. We've pre-sorted by many
breaks. Interesting reading at worst. Critical info for marketers and brand managers.
Reasons for Acquisition                                                                            1068
For the years 1980 through most recent, a look at the primary reason for making a new-vehicle
acquisition including "Necessary," "New Model," "Incentives" and others.
Auto Repairs/Service Appointment Making                                                            1067
What is the general preferred method of making an appointment for general repairs and/or
maintenance of a vehicle. The choices: Phone, Postal Mail, Email, Stop at the facility (on
the spot) or "other." Broken down by age bracket 21-35 years old, 36-45 years old, 46-60
years old and 61 and older. We also break the info down by male-female and the
likelihood of using an online appointment calendar. Included: Age-bracket attitude toward
the response time that is appropriate for an email appointment schedule.
Service Satisfaction by Brand                                                                      1066
Using a 10-point, we look at service satisfaction by brand from cy2002 through 2005.
Corporate Tag Line Recollection                                                                    1065
Who remembers "Value Pricing", "Quality is Job One," and "Employee Discount."? We ask
consumers to identify the company, if they believe the tag line and show the share of all
current shoppers who believe the tag line.
New and Used Vehicle Sales by Brand                                                                1064
A tabulation of used-vehicle sales by brand from franchised, independent dealers and
private party. Shows share of used sales. Compares against new sales and sales share.
GM Criticism Among Wall Street Analysts                                                            1063
From cy01 through current, a summary of positive, negative and neutral comments about GM
in reports to clients.
Families with Children Intentions vs. Buying                                                       1061
A look at market segments and the intentions of families and the eventual product
segment bought. Broken down by age of children.
Early Terminations -- Use of Lease Unwinders                                                       1060
How satisfied are the people who use re-lease companies and how satisfied are they with
this service. We also look at the length of the original lease and the time remaining on
the lease. Years 00 through 05.
Two Week Shopping List                                                                             1059
By 10-day period from mid-cy04 through the end of '05, a look at the share of new-vehicle
shoppers who have an SUV, Pickup, Passenger Car, Sport Wagon (CUV), Van or Hybrid
on their to-buy list. Shows the ups and downs of hybrids as well as large SUVs.
Snapshot of Replacements                                                                           1058
What do people trade in when gas prices are rising? A look at the third-quarter results
of model segments such as Compact Pickup, Small Cars, etc. and what vehicle was
replaced. For example, of those who owned a Full Size SUV, 21.6 percent replaced it with
another Full Size SUV, 14.7 percent replaced it with a Compact SUV, 8.2 percent with a
Compact Pickup.
Primary Reason for New-Vehicle Purchase                                                            1057
This is based on the Primary Reason Among New-vehicle Buyers from 1990 through
current and includes that the current vehicle needs replacement, new model is compelling,
incentives, other.
Return to Same Dealership by Term of Contract                                                      1056
Of those who bought a vehicle new and on a 42 month contract, 27.2 percent return to the
same dealership for their next new vehicle. Broken down by term and if the vehicle was
bought new or used.
GM v Toyota Sales by Region                                                                     1055
Both retail and total sales by regions (West, South Central, Southeast, Northeast, North
Central states).
Where do Hyundai Owners Go When They Switch Brands?                                             1054
Hyundai is building a reputation similar to what was seen with Toyota in the early to mid-
1970s, but the question is this: Where do those who own Hyundai's go when they decide
to trade? Among competitive brands, the surprise is Chevrolet outdrawing even Toyota.
Passenger Cars and Light Trucks -- Retail Deliveries                                            1049
A look at total car and truck sales, the number of retail deliveries and the share leasing is
taking of retail. Also includes California's lease share. Annual from 1984 into future.
Family Vehicles and Why Purchased                                                               1047
Why do people buy so-called "family" vehicles, who is the primary driver, how many children
are in the family, if both parents are in the household, who made the choice (male or
female in the family), and if the choice was made by a single parent. Data back to 1970.
OnStar and GPS Usage                                                                            1046
A look at calendar years 2001 through current and the percentage of owners who say
they would replace their OnStar or GPS system and how often they use these systems.
Where do Cross Over Buyers Come From?                                                           1043
Everyone is now convinced SUVs will be banished to oblivion (a view CNW doesn't take, by
the way), and everyone will be driving "cross overs." Here's some background on where
crossover buyers come from and, yes, SUV owners make up more than one-third of the buyers.
House and Car Buyers                                                                            1042
Here are the number of people who have purchased a house who also purchased
a new vehicle within six months and one year. Data back to 1980.
Changes in Used Prices by Segment by Month                                                      1041
A look at the change in used-vehicle prices by market segment, by month for 2005 compared
to the same month in 2004. IMPORTANT NOTE: THESE ARE RETAIL SALES from all three
used-vehicle channels (franchised, independent, casual) and NOT auctions.
Repair Costs                                                                                    1040
Where do repairs cost the most and least? We look at dealerships, independent repair
shops, maintenance chains and mass market retailers (such as Wal-Mart). Broken down
are oil changes, brakes, mufflers and other repairs.
Online Auto Web Site Visitors                                                                   1039
More than 713,000 online automotive information hits at non-automaker sites shows how
current brand owners request information on other brands.
Hurricane Coverage                                                                              1037
How well did the media cover the Katrina hurricane? Which media did the best in terms of
accuracy and cities covered?
Captive Share of Lease Market                                                                   1036
For the first eight months of 2005, the number of leases written by brand (car and truck)
and the share that went to the captives vs. other lease contract sources.
Private Party Used Sales and Financing Sources                                                  1035
Covering the first eight months of 2005, we look at the transaction prices, units sold in the
private party market, the percentage that were cash and financed, the number and share
that went to credit unions, banks and other sources.
Consideration of Hybrid Vehicles                                                                1034
The share of new-vehicle intenders who say they would consider buying a hybrid vehicle
and the premium they would be willing to pay for that vehicle. Historic to current.
Used Vehicle Contract Terminations                                                              1033
A look at current and historic percentages of finance contracts that are paid off early.
Breaks down 1-5, 6-10 and 11-plus year old vehicles.
Sales Satisfaction With Sales Staffs                                                              1031
Broken down by "singles" and "couples" our mystery shoppers in 27 markets test some
real-world relationships with sales staffs. Also broken down by male shoppers facing a
female salesperson as well as other combinations. Very interesting stuff.
Interest Rates Paid by Gender, Ethnicity                                                          1030
We look at the new and used vehicle interest rates paid by gender and ethnicity. Used
vehicle interest is broken down by independent and franchised dealers.
What Will '05 Sales Be?                                                                           1029
A quick analysis of eventual '05 sales based on historic monthly shares and sales rates.
Sales on September 11                                                                             1027
Are Americans forgetting September 11th? Not really. New-vehicle sales continue to be
somewhat less on September 11th than other days. Here's a look based on day-of-the-week
for both National and New York DMA.
Employee Discount Impact on Used Values                                                           1026
What's happened to used vehicle prices because of employee pricing? Here's a look at
comparative data for January-May '05, June and July '05 vs. the same break in '04.
Shows percentage changes, some market segment shifts and other data.
Brands on New Car Intender Shopping Lists                                                         1025
GM, Ford, Chrysler, Toyota, Nissan, Honda mentions on new-car intender shopping lists.
Lease Share by Brand                                                                              1024
A monthly look at lease shares for the Big Six of total industry.
Big Three Share of Used Sales, Used Values                                                        1023
Shows average transaction price of brand's sales, value and shares.
Franchised Sales of Used Vehicle Sales                                                            1020
Employee Discounting has resulted in franchised dealers gaining used-car sales share.
Fuel Cost Savings                                                                                 1019
A look at each vehicle segment (such as full-size SUVs), the old fuel economy, the
fuel economy of the replacement vehicle, average miles driven, average gallons of gas used
and actual annual savings.
Licensed Drivers in U.S.                                                                          1018
Data from 1991 until this year showing number of licenses, number of drivers and the
number of unlicensed drivers.
Financing Activity: New and Used Vehicles                                                         1017
A look at direct and indirect auto financing. Includes percent financed; A, B, C, D, breakdown;
source of financing (Credit Union, etc.) and other data.
GM Employee Discount Replacement Vehicles                                                         1016
Of those folks who are buying a GM product under the Employee Discount program in
June and July, the brands of vehicles being replaced (Ford, Chrysler, Toyota, etc.)
Discount Summary                                                                                  1015
A look at by-brand data extension from Document 101m showing the amount of money
dealers are adding to the discounts to consumers.
Do Salesman Like Employee Discounting?                                                            1014
An historic look at how on-floor salespeople rate existing incentive programs. Employee
Discounting may not be liked by the dealership owner, but salespeople love it.
News Blogs and Readership                                                                         1013
Does it make sense to advertise on news blogs such as The American Thinker? The
cornerstone is if readers trust the content and how long they spend at each blog.
Content is trusted significantly but more people are reading more blogs.
Where Do SUV Owners Go?                                                                           1012
Defection from SUVs and the types of vehicles replaced by SUV owners.
GM Employee Discount Impact -- Part 2: July '05                                                   1011b
We look at the June stats to see the impact the GM Employee Discount has had on GM
stores. Included are floor traffic vs. '04 and Previous Month, the share of floor traffic that
had been considering competitive brands, share who haggled over price, sales
satisfaction levels, recommendations of dealer, and other information.
GM Employee Discount Impact -- Part 1: June '05                                                  1011
We look at the June stats to see the impact the GM Employee Discount has had on GM
stores. Included are floor traffic vs. '04 and Previous Month, the share of floor traffic that
had been considering competitive brands, share who haggled over price, sales
satisfaction levels, recommendations of dealer, and other information.
Lessee Demographics (Basic)                                                                      1010
Age, income and gender information about the typical lessee from 1990 through current.
INCLUDES average income in both nominal and inflation adjusted dollars.
Interest Rate Forecasts and Impact on Sales                                                      1009
The Federal Reserve often signals its intentions on interest rate increases and decreases.
What impact does that have on auto sales? Here's a look based on a thorough analysis of
historic data and Purchase Path surveys (by quarter point increase/decrease anticipations.
California Independent Dealer Activity -- 1990 to Current                                        1008
Here's a look at both the national number of active independent used car dealerships as well
as the California independent dealerships and the share they represent of the total.
GM Employee Discount Effectiveness                                                               1007
After learning of the GM plan to offer "employee discounts" to everyone, CNW -- without GM's
participation -- surveyed a number of intenders to see how they responded to the plan.
Generally, it showed a good response because of ease of understanding the idea.
Share of JDP IQ Responses                                                                        1004
A quick look at the potential share of JDP Initial Quality responses based on market shares
of sales. Some probable response numbers are pretty small.
JDP Initial Quality Scores                                                                       1003
Here are 2003 and 2004 IQ scores by brand along with the percentage change year over year.
New and Used Sales by State                                                                      1002
Here are the unit volume of new-vehicle deliveries by state as well as used-vehicle sales
by state. Also shows the state's population and population rank. You can copy this data to
a new spreadsheet and perform other calculations such as sales rank by state.
Superbowl XXXIX -- Ad Scores and Recall                                                          1001b
A look at each Super Bowl ad and both the day-of-game score and the brand recall three
days after the game.
Car and Truck Sales by Political Party                                                           1000d
Same as below but a summary showing brand and sort by party affiliation.
Car and Truck Sales by Political Party                                                           1000
Here's a look at every model sold in cy04 and the percentage and units by Self-Described
Republican, Democrat and Independent.
Personal Use Sales by Age Bracket                                                                 999
A look at sales of vehicles by
age brackets ranging from 15-19 to 70-plus.
CY04 Sales vs. Intenders                                                                          998
Shows the share of cy04 sales by brand (car and truck) and the number of people who
intended to make that acquisition as well as the share of total intenders. Make sure to
thoroughly read the foot note.
Used Vehicle Loyalty to Dealership                                                                997
An overview of how often consumers return to a franchised dealer, independent dealer or
private party seller for another used vehicle after purchasing one from that source. We
break the data down by vehicle age. From 1995 to current.
Satellite Radio Usage                                                                             996
Men and women differ in how they listen to satellite radio (Sirius and XM) and how much
they listen. Here's some basic data.
Incentive Shares by Type of Incentive                                                             994
A quarterly look at incentive spending and the share of total incentive dollars spent for each
of the various incentive types ranging from cash discounts and zero percent financing to
subsidized lease residuals and other sales encouragements.
FICO Data 2004 and 2006 EST.                                                                      993
Used vehicle sales by all FICO scores showing unit volume and share of sales.
Originations Sub-Prime                                                                            992
Share and dollar volume of sub-prime originations for new cars (2003 and 2004) as well
as used vehicles (2004) broken down by FICO scores representing "subprime".
Dealer Count by Brand                                                                             991
The number of franchised dealerships by brand.
Sales per Dealership                                                                              990
By brand, the number of new units sold by dealership.
Emails' Effectiveness and Drop Outs                                                               989
We look at the deterioration of email addresses and where they go ranging from the number
never opened to those listed as "junk" and forever banned from the customer's computer.
Salespersonnel Turnover                                                                           988
By brand, the annualized turnover of salespeople at franchised new-car dealerships. Note:
This is one of the critical components in seeing the volume direction of a brand and industry.
Toyota Lease Returns for cy2005                                                                   987
Lease returns from all sources including banks, cu's, independent lease companies, etc.
Independent Lease Company Share of Leases                                                         986
From 1990 to present, the unseen impact of independent lease companies and their
share of all personal-use leases. Most are calculated as "cash sales" by automakers.
Source of Used Vehicles to Sell at Retail                                                         985
Where do used car inventories come from? A look at the industry and four key brands.
Gasoline Price Impact on SUV Sales                                                                984
Different brand intenders have different responses to higher fuel prices. Some postpone
the acquisition while others simply move down a notch in size or engine displacement.
Here's a look at the most recent data.
Trade-in Offers by Sample Brands                                                                  983
We mystery shopped vehicles from a number of manufacturers to see if dealers of different
brands offered higher or lower trade-in values on the same vehicles. We looked at various
GM brands, Toyota, Honda, Hyundai dealers in 22 key markets. The findings are telling.
Retail Used Vehicle Sales by Select States and by Age                                             982
Used vehicle sales by the age of those vehicles (1 to 20 years old) for 1994 including
total U.S., California, Arizona, Oregon, Washington, Idaho, Utah, New Mexico, Colorado,
Kansas, Missouri, Minnesota, Ohio, Indiana.
Includes average transaction price, total value and volumes by franchised dealers,
independent dealers and private parties.
Heart of Texas                                                                                    981
The interest in and consideration of Japanese pickup trucks in the land of Big Three
pickups. From cy2000 to most recent.
Personal Use Lease of Personal Use Sales                                                          980
From 1984 through a projection for 2007, a look at the share personal use leases
has gotten and will get of total personal use sales (excluding fleets, government, etc. sales).
Pickup Sales by Buyer Type                                                                        979
The five categories of pickup truck buyers and the share of total pickup sales they represent.
Years from 2000 through most recent plus 1985 as a point of reference.
Why GM Marketing Share Loss?                                                                      977
A quick overview of where GM stands in terms of styling, marketing and other criteria vs.
Toyota, Hyundai and Chrysler which may give a clue to why GM has lost market share.
Intentions to Acquire Different Brands by Age Bracket                                              976
The percentage of new car and truck intenders by the age of their brand choice. Includes
15-19 years old, 20-29, 30-39, etc. for GM, Ford, Chrysler, Toyota and other marques.
Consideration of Chinese-built Vehicles                                                            975
The Excel workbook behind the Chinese-vehicle presentation on PurchasePathOnline.com.
Shows interest in buying a Chinese-built vehicle by market segment and at various quality
Important Design Cues                                                                              970
Do men prefer aggressive styling and women more passive design? What part of a car
or truck provides the brand identification? How do consumers rate the styling of 14 new
vehicles in terms of aggressive or passive styling?
Fuel Efficiency or Horsepower?                                                                     969
Which is more important for SUV, pickup and crossover buyers? Here's some data
back to 2000 with 1995 thrown in for good measure.
Brands Considered Before Buying a Saab                                                             968
A look at the Saab buyer's shopping list over the past several years showing the alternative
makes that were considered.
levels vs. U.S. and Asian brands.
Service Contracts and Loyalty to the Dealership                                                    967
A look at the impact of having a service contract has on return visits to the selling
dealership. Breaks down maintenance, repairs and purchase a new vehicle.
Future of Used Car Dealers                                                                         966
A look at the future for used-vehicle dealers including the number of outlets,
number of owners, sales per outlet, internet sales and other quick points.
Hybrid vs. Conventional-Power                                                                      965
Compares hybrid vs. conventional vehicles in terms of initial cost, fleet mpg, amount
of fuel (cost) used over various mileages and overall cost including overhead and
maintenance. Shows the fleet cost by hybrid and conventional vehicles.
This document shows data by market segment and the parity fuel price needed to justify
buying a hybrid solely based on fuel cost savings.
Honda Ratings by Age Group                                                                         964
How various age groups rate the Honda brand. This is among primary drivers of
Honda cars and trucks purchased in cy2003 and 2004. Shows age groups 15-20,
21-30, etc. Share of ages, sample size, score (10 point scale) and rating total.
Actual vs. Anticipated Age of Primary Drivers                                                      963
Wow. Here's a unique look at age demographics for each vehicle sold in 2004. Shows
anticipated age of buyers when the vehicle was introduced or when a new version was
announced; the actual age of the buyers; percent difference and the actual age of
the buyer which can be translated into a father buying a new vehicle for his daughter, etc.
Phone Calls to Dealerships -- Small Car                                                            962
Adjunct to Document 499, this one shows dealership visitors and other info for the small car
including visits, average number of dealerships visited, total dealership visits, percent visits
with a call first, number of calls and number of individuals who called before visiting a
dealership. Covers years 2002-2004.
Lease Damage -- Recovered and Unrecovered                                                          960
Document shows years 2002 and 2004 comparing the percent of vehicles returning
from a lease that require various repairs from scratches to dashboard damage.
Also shows the cost per repair that was not recovered from the lessee and the industry's
total cost for each of the repairs.
Summary of Cash, Finance and Lease Shares                                                          955
Covers years 2002, 2003, 2004 and breaks down the data for manufacturers.
Women Influence on Vehicle Selection of Sales                                                      954
From 1975 to current, the percentage of women who had a significant influence on
the vehicle purchased.
Dealership Owners by Gender                                                                   953
Shows total industry sales, number of dealerships, new sales per outlet per year,
average sales per month per dealership. Breaks this down by women-owned and
male-owned dealerships.
Minivan Sales                                                                                 952
For '03 and '04, the number of units, transaction price and total value.
Intenders by Car and Truck Intentions                                                         951
The share of new-vehicle intenders who are looking for a car, truck or 'crossover.'
Who Buys Another Vehicle?                                                                     950
Among New, Certified, Used buyers, the percentage who return for another vehicle.
Changes in Credit Scores of Car Buyers                                                        949b
We look at captive and non-captive credit scores by brand for years 1985, 1990, 1995,
2000, 2001, 2002, 2003, 2004. Includes FICO and CNW credit ratings.
Women and Men by Brand '04 v '03                                                              948
A by-brand look at the same data as Document 947 below.
Women Make Winners or Losers of Brands in '04                                                 947
By brand, car and truck, shows the change in sales '04 v '03 and the change in the
number of men and women who purchased these vehicles. Overall conclusion:
Women tilted the scales to make a winning or losing brand.
Sales and Values of Vehicles Sold -- New and Used                                             946
Shows the unit sales and the value of vehicles sold in cy02, cy03 and cy04. This is a
summary of Document 270.
Personal-Use Hybrid Sales                                                                     945
Shows cy04 through a projected cy10 growth pattern. These are "true" hybrids used
for personal use only and exclude fleet or business sales.
Conversion Vans                                                                               944
A look at this resurgent market segment. General demographic breakdown including
age, average income, gender and other core data. More to come.
Age by Corporation                                                                            943
The average age of the primary drivers by corporation division. Broken down by ages
21-34, 35-54 and 55+ in addition to the Median Age.
Brand Deterioration / Consideration                                                           942
Of those people who initially put a particular brand's product on their new-vehicle
shopping list, this doc shows the percentage who actually purchase that brand.
It shows the number of intenders needed for each "100,000 sales." 1997-2004 covered.
Premium SUV Shares                                                                            941
Since 2000, premium SUVs have increased their share of all sales, all intenders and
loyalty among repeat buyers. Here's the data through cy04.
Brand Attitudes by Gender                                                                     940
Ever wonder if men and women differ in their positive or negative attitudes toward a brand?
Here's a look at gender differences broken down by positive, neutral and negative.
Used Vehicle Advertising Distribution                                                         939
Dealers use various types of advertising. We look at both franchised and independent
dealers' spending for classified, radio, TV and internet marketing.
Time from Consideration to Purchase                                                           937
A by-brand look at how long it takes consumers to buy a vehicle after initially considering
such a purchase. Also shows top and bottom five, based on percentage change '03 v '04.
GM Lock and Roll
What do new-vehicle intenders feel about the latest GM incentive? We ask more nearly          936
2,200 respondents if they would switch brand loyalty or change their shopping list because
of Lock and Roll.
Minority SAAR / September 03 v 04                                                              935
Hispanic and Black-American delivery rates for cy 2003 and cy 2004 through September.
These show only personal use sales.
Continued Ad Communications Required                                                           933
Of people who say they plan to buy a new vehicle within two years, 18 months, 12 months
and 6 months, the share who eventually buy. The point: Advertising as much as two years
prior to the acquisition has an impact on the eventual decision of what to buy.
Plan to Use Incentives to "Move Up"                                                            932
The share of intenders who use their incentive dollars to move up to a higher content model
We look at the October figures from 2000 through 2007 and monthly data from 2004 to current.
Motivations for Buying a New Vehicle                                                           931
What motivates consumers to make an acquisition? Some of the choices include good deals
or incentives, need to replace the current vehicle, change of jobs, etc. This is a spread-
sheet companion to the PurchasePathOnline.com PowerPoint presentation.
Police Interceptor Vehicles                                                                    930
How do highway patrol, police chiefs and urban patrol officers feel about various vehicles?
Here's a summary of our Police Vehicle Study showing Crown Vic, Tahoe, Camaro, etc.
Business Use                                                                                   929
Here is the percentage of people who buy or lease a vehicle who claim that vehicle for
business use. Shows cy2002 through cy2004.
Source of New-Vehicle Information                                                              927
While Wave VIII is reported in full at www.PurchasePathOnline.com, here is the table
showing the various primary sources of automotive information compared to
cy1992 when the first such studies were conducted.
Teen Parents Who Pay for Kids' Vehicles                                                        926
A pull out of other documents such as 133 and 233 showing the teen sales share of total
sales for new and used vehicles as well as the percentage of parents who pay the full
price of the vehicle. Shows base year 1985 and each year from 1996 to most recent.
Profit Margins at Dealerships                                                                  925
Excluding vehicles for businesses and fleets, what do auto dealership profit margins look
like for new and used sales, new and used F&I, service and parts / accessories?
Shows data by year beginning in cy 2000.
Diesel Additives in Europe                                                                     924a
By country, we look at the share of European consumers who use diesel additives
and why or why not.
Overweight New-Vehicle Shoppers                                                                923
Here's a look at various automotive features such as steering wheel location, seating
positions, etc. and how various weight folks rate those features. Goes from Ideal to
grossly overweight / obese.
Automotive Advertising Impact                                                                  922
Does automotive advertising encourage selection of a particular brand or increase interest
in buying ANY new vehicle over the acquisition of other high-priced goods and services?
Non-Automotive Competition                                                                     921
Consumers are increasingly making a choice between buying a new car or truck and buying
other high-cost goods and services such as Plasma TVs, remodeled kitchens or personal
investments such as second homes. Here's the competition going back to 1985.
Trade-Ins at Dealerships                                                                       920
Showing consumer data only and retail trades. New includes franchised dealerships while
used data shows both franchised and independent dealerships.
Deliveries Rate by Day                                                                         918
September was a peculiar month in 2004 with daily selling rates ranging from 12 million to
nearly 23 million. We compare it to a more normal month, in this case October 2004,
to show just how difficult it is becoming to accurately estimate consumer activities.
Fleet Orders for Pickups and Vans                                                                 917
Share of fleet sales / orders by month from January 2003.
Fleet Vehicle Acquisitions                                                                        916
Small, Medium and Large businesses and government fleet intentions. From 2002 through
cy2004.
Presidential Preference by Ethnicity and Region                                                   915a
An end-of-September, just-before-the-debate look at the presidential preferences of African-
American, high-income African-American, Hispanic, Asian and Caucasian adults of voting age.
Personal Use Share of All Vehicle Sales                                                           912
A look at GM, Ford and Chrysler's share of personal use sales (excluding fleet, corporate,
government, etc.). Includes annual percentages from 1980 through 2004.
August 2004 v July 2004 Lease, Cash, Finance                                                      911
A quick look and easy format to copy by subscribers showing a current month vs. a previous
month share of leasing, financing and cash sales.
Luxury and Lexus Incentives                                                                       908
A look at total manufacturer incentives and the total luxury segment incentive levels.
We've included Lexus as a point of reference. For a small computer fee we can provide
similar data for other brands.
Intenders vs. Actual Sales                                                                        907
We show the percentage of new-vehicle and new-home intenders who actually make
a car or house purchase for the years 1995 through most recent.
Primary Reasons for Buying a New Vehicle                                                          906
Providing only Price/Incentives, Styling and Fuel Economy as the choices, how do
consumers rate the importance in making a new-vehicle selection. We look at each
pickup and SUV segment.
Upper Income Fleet Activity                                                                       905
Using the upper 1 percent of Household Income as the cut off point, we look at the
number of vehicles in the household, the number of licensed drivers, the number of excess
vehicles, the age (in months) of when vehicles are replaced and the how often the entire
family fleet is replaced. Years 1985 through 2004.
Luxury Breakout of Document 489                                                                   904
We look at the preferred trade cycle and actual trade activity for both financed and
leased vehicles from 1990 through 2003. Luxury sedans and Luxury SUVs only.
Bias in Reporting?
Perceptions of adults about the biases of news media when discussing political matters.           903
Asks which news outlets are biased as well as views about reporters revealing sources.
Repeat Online Buyers                                                                              902
What percentage of consumer who buy a new vehicle online do so again at the next opportunity?
Here's the percentage of online buyers who purchased their next vehicle using the I' net.
Need to Replace Current Vehicle                                                                   901
Why do Americans wait for the next "big incentive" before buying a new vehicle? Because they
can. We searched through our Purchase Path and consumer survey records to compile the
percentage of new- and used-buyers who actually HAD to replace their vehicle because it was
on its "last legs." (From 1980 to most recent.)
Financed Vehicles -- Sub Prime and Prime                                                          900
Based on two FICO breaks, here's the dollar amount of new and used vehicle financing for
cy2003. Shows the value of vehicles financed and share financed.
Pickup Truck Usage                                                                                899
Here's a look at how pickup trucks are used by the four key buyers of these vehicles. It ranges
from towing to commuting for those who buy for reasons ranging from "Appearance" to "Farm/
Ranch", contractors and RV towers.
Stodgy Index by Region                                                                                  898
One of our most popular documents is the "Stodgy" index (Doc 524) showing how the youth
market views each brand and whether they would eventually consider buying vehicles from that
automaker.
Convertible Intenders and Buyers                                                                        897
A wealth of information about the convertible intenders and buyers. First, the share of people
who plan to buy a drop-top. Incentive levels for convertibles vs. the industry as a whole,
previous convertible ownership, frequency of putting the top down and basic demographics.
cy2000 through most recent.
F&I Department Satisfaction's Impact on the Brand                                                       896
A comparison of 2003 and 2004 studies showing, by brand, recommendation of the dealership
and the brand to friends/relatives/coworkers.
Political Surveys                                                                                       895
Ever wonder who gets asked the questions that wind up in virtually every newspaper, on every
TV news show? Here's a look at our own survey of folks who have been asked, refused to
answer, had survey takers terminate the survey and other tidbits.
Unit Sales by Fico Score                                                                                894a
Companion to Document 900 showing the unit sales by fico score and CNW rating.
Shows new vehicles only.
Average Lease Term -- Personal Use                                                                      893
A look at historic and projected (cy2004) personal use lease terms.
Residual Value Losses per Vehicle                                                                       892
Here's data on the lease contracts' residual value projection, actual residual value percentage,
lease cap cost and the differences between contract resid and actual resid. From 1995 on.
Year Over Year New-Price Changes                                                                        890
A companion to Document 888, here are the price changes for new cars and trucks by market
segment for April, May and June 2004 vs. the same months of 2003.
Year Over Year Used-Price Changes                                                                       888
Here's information on the decrease or increase in used-vehicle prices by segment for
April, May and June of 2004 vs. the same months of 2003.
Per-Vehicle True Incentive Levels                                                                       887
What is the bottom-line cost of incentives to manufacturer profits? Actually, the profit damage
has decreased over the past three years. Here's how and why.
Lease, Cash, Finance                                                                                    886
A quick synopsis of June 04 vs. June 03 share of lease, cash or financed vehicle sales by
car and truck brands. Includes percent change.
Used-Vehicle Buyers' Information Sources                                                                885
Lots has been said about the growing importance of the Internet used-vehicle sales. But here's a
Purchase Path study look at the primary source of used-vehicle information. In addition, we
look at all of the sources a used-car shopper looks to when making a product decision.
Auto Collectors                                                                                         883
The percentage of auto collected of all auto owners, the number of vehicles owned and if those
collectors are collectors of a specific brand or specific type of vehicle. For years 1985 to present.
Used Prices and Sales by Age Group                                                                      881
We look at unit sales, dollar values, average prices paid for used vehicles by age group.
Why Detroit Minivans Are Suffering                                                                      879
An analysis of why Big Three minivans are impacted in the sales arena by consumers who
grew up on Japanese brands.
Aspiring to the Brand                                                                                   878
How do different brands play to the youth market? Cadillac, for example, has younger aspirers
than Toyota. For more details, also see www.PurchasePathOnline.com
Ford Escape Hybrid Focus Group                                                                          875
Before and after viewing information supplied online by Ford Motor Co. about its Hybrid Escape,
this 312-person focus group (three cities) were won over to consideration of hybrid vehicles. We
show consideration, anticipated price points, anticipated premium over gas only engines and
the primary reasons for even considering a hybrid. (Conducted in May.)
Average Used Retail Price vs. MSRP                                                                      874
Here a table showing the retail prices paid for a used vehicle from the GM, Ford, Chrysler,
Toyota, Honda, Nissan and Peugeot (don't ask) from 1980 through 2003. It compares -- on a
percentage basis -- the share of MSRP those used prices collected.
Would You Travel into Space?                                                                            873
We ask regular folks in multiple countries if they would consider a trip into space if it were
available on a commercial basis. The Brits are the most adventurous.
International Wish List                                                                                 872
Purchase intentions among key market consumers in the U.S., Canada, Japan, Sao Paolo,
Mexico City, Continental Europe.
Base Price v Focus Group Anticipated Price                                                              871
When looking at video and photos of nine new vehicles, what do focus group participants say the
the price of each vehicle will be? We look at those anticipated prices and the actual base.
We also look at the value focus group members place on the base price (10 point scale) and
project the "saturation" point for each of these vehicles.
A look at nine vehicles including Dodge Magnum, Chrysler 300C, Chrysler 300, Ford Thunderbird,
Chevrolet SSR, Honda SUT, Mini Cooper, Hummer H2 and Nissan Titan.
Small Pickups -- Finance, Lease and Cash                                                                870
A brief look at one market segment and the share of sales that are leased, financed and cash.
Personal Use Sales and Values                                                                           867
Sorted by Market Segment. Addition to Documents listed below beginning with 833.
Incentive Distribution                                                                                  866
What do consumers do with the incentive dollars they receive? A certain percentage goes toward
lowering the monthly payment, another share toward dealer installed accessories or a step-up
model or trim package. Here's a look from 1990 through current.
Incentive History by Year                                                                               865
From 1996 through 2003: MSRP, percent discount, total discount in dollars, manufacturer share
of total discounts (incentives) and the dollar amount for manufacturer incentives. Also shows
the average transaction price after all discounts.
Sleepy Drivers                                                                                          864
Nearly 12 percent of all drivers have fallen asleep for at least a brief second or two while driving.
A look at what the price threshold would be for a device to keep them from dozing.
First-Time Korean Brand Buyers                                                                          863
From 1995 through current: Of those who purchased a Korean brand new vehicle, the percentage
who initially planned to buy new, planned to buy used or were undecided. In addition, among
the undecided, the percentage who were leaning toward new or used.
Where Do Refinancing Funds Go?                                                                          861
From 1992 through current, a look at where people spend their mortgage refi cash. Ranges from
new cars to vacations to paying off old debts.
Gas Price Expectations                                                                                  860
Do consumers expect gasoline prices to rise above the $2.50 level per gallon? And of those who
say gas prices will go that high, the percent who believe it won't subside for at least 3 months.
NY Residual Values                                                                                      858
A look at the residual value in New York state from three perspectives: Contractual (what the
lease contract stated was the projected residual value); "Actual" (of those leases terminating
the actual wholesale value); "Projected" (the lease guide's projection of residuals).
Car and Truck Sales -- Income by Model and Segment                                                      857
Sorted by Accumulated income of all acquirers.
Car and Truck Sales -- Income by Model and Segment                                                   856
Sorted by Average Income to Transaction Price ratio
Car and Truck Sales -- Income by Model and Segment                                                   855
Sorted by Average Income
Car and Truck Sales -- Income by Model and Segment                                                   853
Shows average income by model and the accumulated income of all acquiring each model sold.
Discounts and Incentives Impact on Resale Values                                                     852
The nerdy look continues with a sort by market segment.
Discounts and Incentives Impact on Resale Values                                                     851
A nerdy look at the prospects for current models to hold their resale value over the coming years.
Uses a 10-point Index Scale. Shows directional indication that incentives have on resale values.
Used Vehicle Sales by State -- 2003                                                                  850
Shows the number of units sold, number of franchised and independent dealer, private
party sales, average sales by outlet for calendar year 2003. See other docs for other years.
Retail Finance Contracts by Term                                                                     849
From 1990 by length of contract for personal use vehicles financed through captive and
non-captive financial institutions. Only includes vehicles that were financed (excl. lease, cash).
Dealership Owners -- Age through the Years                                                           848
The average age of dealership owners and their general managers from 1990 through 2003.
Used Vehicle Sales by Finance Source                                                                 840
The percentage of total transfers (with a financial exchange) that were financed,
cash and lease for years 1997 through 2003.
Payment Protection Devices                                                                           839
What impact does a payment protection device have on late payments and repo's?
Here's the data for 2002 to current.
Projection of Sales by Brand Car and Truck                                                           838
Projections, not forecasts, of likely sales shares by all current brands broken down by
cars and trucks. Shows actual sales share from 1999 through present and projects
through 2006. Also shows a "best case" share for Big Six brands through 2006.
European Incentives and Vehicle Condition                                                            837
A look at the incentive threshold (amount consumers expect in terms of discounts) for
years 2003 vs. 1998 and the need for the old vehicle to be replaced (same years).
We also look at the perception of Japanese product quality and consideration of
levels for buying a Japanese car or truck. Compares to U.S. data.
Branded Goods -- Total Industry                                                                      841
Shows years 1996, 1998, 2000 and 2003 total unit sales, percent who bought branded
goods, share of buyer, amount spent and total value.
Branded Goods                                                                                        836
Document 835 sorted in various ways including by "Bought Branded", "Dollar Value"
of those goods, and "Total Value" of branded goods by manufacturer.
Branded Goods                                                                                        835
From bicycles to a simple T-shirt, some consumers have a desire to be associated
with a particular brand. Among automakers, here is the by-brand look at how much
consumers spend on those goods. Data shows the cy2003 vehicle sales, share of
sales market, the percentage who bought branded goods within six months of the
vehicle's acquisition, the amount spent, total value and the share of total value.
Whom do you Trust?                                                                                   834
Among major media, who is trusted to provide an balanced report on news of the day?
Who has reporters or anchors with a noticeable bias? A quick look at the major media
and what people think. Note, CNW studies have shown that a trusted news source
promotes greater trust in the advertising.
Personal Use Sales and Values                                                               846
Sorted by Dollar per vehicle discount from MSRP
Personal Use Sales and Values                                                               845
Sorted by Value in billions based on transaction prices.
Personal Use Sales and Values                                                               844
Sorted by Amount of revenue lost due to discounting.
Personal Use Sales and Values                                                               843
Document 842 sorted by percent discount from MSRP.
Personal Use Sales and Values                                                               842
Document 842 sorted by percent personal use.
Personal Use Sales and Values                                                               833
This document shows every model vehicle sold in the U.S. in cy2003
breaking it down by personal use, both the MSRP and the transaction prices for each
model, value of those vehicles to the auto industry and much more. Also shows the data
by brand. For 2002, see Document 697 through 703.
Owners per Vehicle Til Scrappage                                                            831
A quick look at the number of owners each vehicle has from initial purchase until
the car or truck is scrapped. Registered owners excluding dealers, wholesalers, etc.
Includes historical to 1980.
Safety                                                                                      830
How important are various safety features such as stability control or electric windows
with an anti-pinch feature? We asked all intenders then had them rate the feature
after learning the price. In addition, we asked how important these features were to
those who felt they were knowledge about the features. Then we broke it down by
two key subsets -- Luxury car and Luxury SUV intenders. Years 2000 through Current.
Elements in Product Choice                                                                  829
How people rate each brand on the key elements of a product: Quality perceptions,
Brand image, Styling and the willingness to advocate the vehicle to a friend or relative.
Shows 2003 vs. 2002, rank and percent change.
Acquisition Distances -- By Ethnicity                                                       828
How far from home or office do consumers buy a vehicle? We look at those distances
by internet and non-internet access and by overall industry, African-Americans,
Hispanic consumers.
New and Used Home Buyers Postpone Car Buying                                                827
Quite honestly, we were baffled by a softness in the new-vehicle market during the
opening months of 2004. So we turned to our ongoing Purchase Path studies on
other goods and services to attempt to uncover other reasons for the softness. After all,
floor traffic has been strong, intentions high but the sales numbers have lagged.
Lo and behold, one reason is the hot housing market and people moving funds from
car to house. Cars can wait (another deal is just around the corner) but interest rates
are likely to rise so a house is a higher priority.
Primary Source of Information                                                               826
When people are looking to make a new-vehicle acquisition, they spend an average of
six months in that search. During that time, different sources of information are
sought out ranging from televisions to dealer brochures. Here is the data for 2003
showing the primary (most important) source of information at each of those stages.
Share the Pain Index                                                                        825
Unemployment percentages are one measure of consumer attitudes and confidence,
but here is a new index that looks beyond unemployment figures. We look at
a "Circle" of pain -- that is, the percentage of consumers who say they have friends,
relatives, neighbors and co-workers who have lost their job.
Commercial Sales -- Share by Business Classification                                        824
A look at GM, Ford, Chrysler, Asian and European share-of-commercial sales
in calendar year 2003.
Diesel Rejection                                                                             822
Why are diesel engines "off the table" for many new-vehicle intenders? Here's a look
at the four primary reasons consumer don't intend to buy a diesel-powered car or
truck broken down by male and female intenders.
Perception of Quality by New-Vehicle Intenders                                               821
A look, by brand, at the perceptions of quality among new-vehicle intenders. We track
the perceptions by model year from 1997 through most recent.
Business / Commercial / Non-Personal Use of Light Duty Trucks                                820
Here, by segment, are total sales, commercial sales and the percentage of total
sales that are commercial.
Vehicles on Shopping List -- Lessees                                                         819
During the shopping process, consumers have a shopping list of vehicles they are
willing to consider. This document looks at lessees who are seeking a vehicle above
$40,000 and those planning to lease a vehicle under $40,000.
Service Usage by Ethnicity                                                                   818
From airline bookings to beer drinking, from use of auto rentals to taking a vacation,
we index usage by African-American, Hispanic and Caucasian consumers.
Share of MSRP Paid                                                                           817
A brand-by-brand look at the share of MSRP that is paid by customers (excluding
taxes, aftermarket products and aftermarket accessories). Some brands actually
were able to improve their position in model year 2004 vs. model year 2003. Some,
like Hummer, actually has seen a deterioration in share of MSRP.
Vehicle Sales Projections for LA DMAs                                                        816
New and used vehicle sales in 2001-2007 for New Orleans and Baton Rouge DMAs,
Louisiana and U.S.
Payment Thresholds                                                                           815
What shoppers say they are intending to spend on their next new vehicle. We
note the impact of leases deals and low-percent, zero-percent loans.
Lifetime Tire Option                                                                         814
How interested in a lifetime tire option would consumers be? We look at this program and
ask new-car shoppers if they'd give it a thought and the reasons for those who say they
wouldn't.
Importance of Paint Protection                                                               813
A look at the level of importance consumers put on paint protection products for their new
vehicle. Data is on a 10 point scale and broken down by men and women. Also,
data is shown for each vehicle market segment (budget car, luxury SUV, etc.)
What Attorneys General Won't Tell You                                                        812
AGs often like to point to automotive complaints as the number one source of
consumer complaints. But a CNW look at the data suggests something else: The
severity of most of those complaints is far exceeded by other complaints including
local government red tape such as building permits. Also, CNW looks at the Top 10
complaints among those who never file a complaint with AGs. Autos are seventh.
Ultra-High Income Wish List                                                                  811
People with annual incomes in excess of $10 million are a breed apart. Here's their
new-product purchase intentions for calendar year 2007 including the average
anticipated expenditure.
California vs. U.S. Incentive Spending                                                       810
Automakers actually spend less per vehicle in California than they do in other states,
but dealers make up the difference. A look at manufacturer and dealer discounts by
brand for years 2002 and 2003. (GM, Ford, Chrysler Group, Toyota, Nissan, Honda.)
Importance of Crash Ratings                                                                 809
A national sample of new-vehicle intenders and the importance of crash ratings in their
vehicle selection process broken down by vehicle market segment.
Jitters Issues by Sample Cities                                                             808
A breakdown of CNW's popular Jitters Index by five major cities including Los Angeles,
San Francisco, Chicago, Atlanta and Cleveland. Data is for December 2003. Also
shows the national figures for comparison purposes.
Credit Life -- Historic                                                                     807
For years 1994 through 2003, a look at credit life penetration vs. sales for both new
and used operations. Note: Data adjusts for cancellations.
Dealers and Salespeople Rate Their Brands                                                   806
For a brand to be successful, it takes dealers and salespeople who are convinced of
a product's ability to compete. Simply put, salespeople have to buy into the product
in order to successfully sell it. Here's a look at the 1995, 2000 and 2004 data on
attitudes related to product quality, product pricing, product competitiveness and
manufacturer responsiveness to dealership needs. Scoring is broken down by brand.
Sales, Floor Traffic and Closing Ratios by DMA                                              805
A statistical look at the forecasted change in sales by DMA, the percent change in
projected floor traffic by DMA and closing ratios for some key DMAs. Example:
New York is projected to have a 2.91 percent increase in sales in 2004 on a 1.88
percentage floor traffic increase. Closing ratios were up 10.6 percent in the second
half of 2003 vs. the first half of last year.
Projected Sales by DMA for '04, Actuals for '03                                             804
These aren't necessarily forecasts, rather projections based on historic trends and
current economic activity in each of the DMAs. The document also shows the actual
sales by DMA for calendar years 2001 through 2003. Note, the data represents the
where the new vehicles reside, not necessarily where they were purchased.
Aspiration / Demand -- New Automotive Products                                              803
A look at how long consumers find a new model interesting. In 1982, for example,
aspiration to a new vehicle lasted more than 21 months. Today it lasts barely 10
months. Any wonder rebates are loaded on shortly after a new product is introduced?
Dealership Profitability by Size and Location                                               802
Is it true that the largest dealerships in the country are the most profitable? How about
rural dealerships vs. suburban? We look at the percent who make a profit and how much.
This is based on proprietary data adjusting for varying compensation levels.
Full Size Pickup Truck Buyers
This one's a goodie for anyone trying to understand the current pickup truck market.        800
We look at the attributes important to the various types of pickup buyers. How important
is a diesel engine? Consideration of a Toyota or Nissan by pickup-owner group. What
share of pickup use is purely business? What share is personal? Again by group.
Deterioration by Brand                                                                      799
How many shoppers does it take to sell 100,000 units? Here's the data for cy2003 by
brand.
Floor Traffic Comparison                                                                    798
Here's a comparison of Toyota, Chevrolet and Chrysler dealership floor traffic during
2003 by month vs. the industry average.
Certified Used Vehicle Sales                                                                797
Here are some data on certified used-vehicle sales by manufacturer. Cy2000 through 2003
Minority Marketing Expenditures                                                             796
Of all the marketing dollars spent by automakers and their dealers, what percentage is
spent on minorities? Here's a look for years 1996 through a projected 2005 based on
Hispanic, African-American and Asian minorities.
Internet Shoppers Who Call a Dealership                                                       795
Do those who use the internet as their primary source of information on a new vehicle
have a tendency to make an appointment at a dealership before going in? How about
those who are casual internet users? Or don't use the internet at all?
And of those who make an appointment, how many actually buy a vehicle?
Primary v Any Source of Automotive Information                                                794
We've all heard how important the internet is when consumers are shopping for a vehicle,
and we've also heard that some automakers are turning their back on network TV. Here's
part of the CNW Purchase Path study that shows the difference between "primary"
and "any" information sources used when shopping for a vehicle.
Lessee Return to Same Brand                                                                   792
Loyalty to a brand among lessees can be traced, in large part, to the difference in monthly
payment between the old lease and a comparable vehicle under a new lease. Here's CNW's
exclusive price-payment-lease term matrix showing the relationship by contract length.
End of Term Activity Among Lessees                                                            791
Lease again or not? Return to the same dealer or go somewhere else? Lessees tend
to be pretty convinced they should lease -- and, in fact, do. Here's calendar year 2003
with data broken down by length of lease contract.
Incentive Upgrade                                                                             790
When an automaker provides an incentive, how much of its goes toward upgrading the
vehicle? At one time, not much. Today, more than 70 percent.
Third Row Seats                                                                               789
How important is a third-row seat the men and women who buy sport utilities or minivans?
We break down the national survey into "Extremely," "Somewhat," "Not Important" and
"No Feelings."
Excess Funds After Bills                                                                      788
The share of households with working adults that had two percent or less of net income
left after paying all mandatory bills. For years 1980, 1985 to current.
Hoodwinked On Line                                                                            787
Who really lies to online used-car shoppers? Franchised new-car dealers, independent
dealers or private parties? We look at conditions and problems NOT REVEALED to buyers
of vehicles. Breaks out overall vehicle condition and key flaws uncovered after purchase.
Internet Survey Accuracy                                                                      786
When surveys are conducted among only I' net new-vehicle intenders, a skewed view of
the world results. Here's a comparison between Internet survey results and "live" interview
results. Shows variance between brand intentions vs. actual sales.
Boomers Brand Preferences                                                                     784
We look at three age groups -- 45-54, 55-64 and 65-plus -- and what new-vehicle intenders
intend to buy (by brand). For comparison sake, we've included the entire industry (all age
groups). Note: This percentage can be compared against actual sales share to determine
brand intenders vs. buyers. Survey conducted among new-vehicle intenders followed up
at time of actual purchase comparing shopping list one month prior to acquisition with
actual vehicle selected.
Wish List by Age Bracket                                                                      783
A look at the differences between age groups in the products they intend to buy over the
coming six months. Includes cy2000 through cy2007 so you can track the changes.
To Diesel or Not to Diesel                                                                    782
How much consideration would American consumers give to a diesel option? We look at
two key components in that matrix. First, various price premiums and, second, the
likely increase in fuel economy. Net: Not much interest as a fuel economy alternative.
CNW Scrappage Projections                                                                     780
From 1990 through most recent and projecting into 2010, the CNW scrappage data
adjusted for elimination from both registration data bases and insurance records for at
least five years. Includes "static" scrappage of vehicles discarded by not destroyed.
Hispanic Market Share                                                                         779
A quick overview of the Hispanic market share adjusted for Spanish-surname consumers
from Asia-Pacific and Philippines and non-Spanish names from North, Central and South
American countries. Multiple years through most recent.
CSI's Value in Dollars                                                                        775
What automakers (by brand) would add to their bottom line for each point of CSI
improvement. Also see Document 775.
Closing Ratios by Brand                                                                       774
This test document shows each brand, closing ratio by brand and the number of shoppers
needed to reach the sales. Shows that Hummer, in August, had the highest closing rate
thus requiring the lowest number of shoppers to reach its actual sales.
CSI Impact on the Bottom Line                                                                 773
For each one point increase in Customer satisfaction, different brands have different
increases in the bottom line. Here's a summary of a recent analysis of this relationship.
We will later upload a complete explanation and analysis to our
PurchasePathOnline web site. Also see Document 773.
Finance Type by State -- National, Utah, Colorado, California                                 772
Just a sample of this information on a by state and by month basis. Call if
you are interested in seeing this as a regular document.
Wish List -- Upper Income                                                                     771
Those making more than $150,000 per year have a different set of priorities when it comes
to what should be purchased. Shows years from 1985 with income adjusted to 2007.
One Stop Shopping                                                                             768
When a dealer advertises and promotes "one stop shopping" on a regular basis, what
happens to floor traffic, closing ratios and transaction prices? They all go up.
Finance Type by State                                                                         767
Shows 2003; retail leases, cash and financed sales.
Two v Four Door Pickups                                                                       766
In the pickup truck market, there is a distinct difference between the four and
two door models' buyers. Shows demographics, usage, share 2wd/4wd.
New-Vehicle Values by Ethnicity                                                               765
The total value of the new-vehicle industry broken down by Hispanic, Asian, African-
American and "Other" for years 2002 and 2003.
Hispanic, Asian, African-American Sales                                                       764
Share by brand for Hispanic, Asian, African-American and "Other" sales for the first
six months of 2003.
Repeat Lease Stats                                                                            763
The share of first and experienced lessors who lease again, the percent who are contacted
by their leasing dealer or manufacturer, the share contacted and not who actually return to
the same brand, the perception of the new lease payment, and the likelihood or leasing
again (survey done one year after acquisition).
Ownership Attrition (per 1000 New Vehicle Sales)                                              762
Here's a tuffy to explain. We show the number of transfers of vehicles to other household
me members, the units transferred, the cumulative transfers, the number traded or
retained (per 1000), the percent that are traded or retained of those not transferred,
and the beat goes on. This is a "Nerd of the First Magnitude" spreadsheet, but a good one.
New Vehicle Maintenance                                                                       761
From Meticulous to Non-Existent, we measure the original owner's level of maintenance
after one, two, three, up to seven years after acquisition. There are five levels of
maintenance included in this document.
New, Used Income and Age Stats                                                                758
From 1967 through 2002, the number of new and used sales, median age of both,
median income of both, new and used share of total vehicle sales.
New and Used Intenders by Stage                                                               757
During the shopping process (Purchase Path studies), we show the number of new and
used intenders by each stage prior to actual acquisition. Also shows the percent who
Lease Repossessions                                                                           756
Data by length of contract, by "subvented" or not.
Sales by Finance Type                                                                         755
This is for years 2002 and 2001. Addition to Document 439.
Trade Cycles by Market Segments                                                               753
How often are cars traded or sold? We look at each market segment and the number of
months the car or truck is retained by the original owner. Also includes a list of models.
Aftermarket Product Penetration                                                               752
We look at the trained and untrained F&I Manager and successful each is at selling
such aftermarket products as extended warranties, credit life and other products. Also
contains data broken down by frequency of offering the products, the percentage of
customers (of those offered) who buy and the overall penetration for the industry.
F&I Satisfaction Impact on Brand Recommendations                                              751
By nameplate, customer satisfaction with the F&I office experience, the customer's
satisfaction impact on recommending the dealer and brand to others.
Lease Penetration by Market Segment                                                           750
Leasing's share of sales by specific market segment such as "Budget Car" since 1985.
Chevy Silverado Buyers                                                                        749
Before buying a Silverado, how many other models were on the buyer's shopping list during
the months prior to acquisition? And what information sources were used to collect
pertinent information about vehicles in general and the Silverado in particular?
Minivan Demographics                                                                          748
A detailed look at gender, income, education, race and age of those who purchased a
minivan over the past 10 years or so. Includes average transaction price.
Minivans are Changing                                                                         747
New styles, new power, better handling, more efficient use of room. Attitudes toward
minivans are changing among dealers, general managers, intenders, men and women.
Used Vehicle Information Sources                                                              745
Where do people turn when they are on the hunt for a used vehicle, especially the highly
desirable 2 to 4 year old models? Here's a look.
New and Used Sales by State                                                                   744
A by-state and by-region look at 2002 new and used car sales.
Personality Branding of New Vehicles                                                          743
In a showdown between Carroll Shelby and Pamela Anderson as a new-model variant,
who would win the draw? In part it depends on the age of the potential customer. Here
are 11 personalities and the impact they would have on consideration of a model.
Leasing and the Luxury Car Market                                                             741
Luxury cars have typically been the leading segment when it comes to personal use
leases. But zero percent financing has trimmed leasing dramatically even in the luxury
car market. Here's a breakdown by lease, finance and cash sales from 2000 through 2008.
California Used Car Market                                                                    739
The Golden State is in the midst of political and economic angst. Because of its importance
to the auto industry, that's not a good thing so we're keeping tabs on the state more than
ever. Here are some of the data as it relates to the used-car market in July and YTD.
Big Three Incentives                                                                          738
We look at incentives on a monthly basis, but one of the often asked questions is about
the "Big Three" dollar amount. For years 1995 through 2003 (mid year), the data.
Upper Income Wish List                                                                          736
Other documents at CNWbyWEB show the product wish list among various demographic
groups. This one shows the Total U.S., households with incomes over $120,000 per year
and households with income between $85,000 and $120,000.
Employment Data                                                                                 735
When analysts tie auto sales to unemployment rates (and other economic data), it might
be of use to have access to the historic stats. Here are the numbers for years between
1970 and 2003 and some interesting takes on how that data should change. For more
information, see Retail Automotive Summary, August 2003 issue.
Home Ownership Purchase Process                                                                 734
The primary source of information for Primary Residence during a real-estate shopping
period. Includes TV, magazines, newspapers, real estate offices, etc. We look at the data
over the seven stages of that shopping process.
Credit Life Penetration                                                                         733
A by-state look at new credit-life contract penetration at new-car dealerships for both
new and used vehicles.
Impact of Lemon Findings on Resale Value                                                        731
A quick look at what happens to prices and shopping lists when two or more Lemon
Law sitings are made against a manufacturer.
Convertible Buyers' Demographics                                                                730
A simple set of demographics for luxury and non-luxury convertible buyers.
Used Luxury Sales by Brand and Channel                                                          729
Who sells the most 11 year old Mercedes Benz vehicles? M-B franchised dealers; non-M-B
franchised dealers? Independent dealers? Private Parties? A look at some luxury marques.
Broken down by 1 to 5, 6 to 10 and 11-plus year old models.
Loyalty to a Dealership                                                                         728
Hispanic and African American vehicle owners are far more loyal to a dealership
than others. Here's a breakdown of dealer loyalty by brand, car and truck.
Retail Transaction Prices for Used Vehicles                                                     727
Here are monthly used vehicle transaction prices from all channels (including private party).
Should we make this a regularly appearing document?
Used Vehicles Information Sources                                                               724
Where do consumers get information about the used vehicles they intend to buy?
Business Associates, friends or relatives, newspapers, radio, TV and other information
sources are measured for years 1999 through 2002.
BMW Sales as an Economic Indicator                                                              723
There are many ways of determining how the economy is doing. Watching the BMW 3
and 5 Series sales is just one of them.
Color Choices                                                                                   722
What color do men prefer vs. women? Is there a difference in what color vehicles are
selected off the floor vs. when ordered?
Auto Dealer v Retail Shopping Mall Floor Traffic Patterns                                       721
Is there a correlation between the ups and downs of dealership floor traffic and the
number of folks who visit a shopping mall? You decide.
Sales by Age Bracket                                                                            720
Shows vehicles purchased, percent of sales by age bracket and by market segment.
Independent Dealer Specialties                                                                  718
Do independent dealers sell specific brands or at least specialize in certain brands?
Some do. Some only sell cars or only trucks, as well.
Customer Gender Preferences -- Service Dept.                                                    717
What is the customer preference for service personnel? Do men prefer male technicians?
Do women prefer female service advisors? How about Parts Counter personnel.
Used Sales by DMA
We look at the population of each DMA, its share of U.S. population, used sales in 2004,       716b
share of used transfers by DMA, percent of transfers to population and the share of sales
by channel (franchised, independent and private party). See next item below.
Used Sales by DMA                                                                              716
We look at the population of each DMA, its share of U.S. population, used sales in 2002,
share of used transfers by DMA, percent of transfers to population and the share of sales
by channel (franchised, independent and private party).
Dealership Visits -- Toyota                                                                    715
The first in a series of looks at new vehicle shoppers and why they DON'T shop at
certain dealerships. We start with the question: Why didn't you shop a Toyota store?
Women are more likely to cross shop different brands, including Toyota, than men.
Mass Market Franchise Preferences                                                              714
What franchise would a dealer take if he had to trade in the one he currently owns?
We ask dealers their preferences for a mass market brand.
TV Advertisement "Resonance"                                                                   712
Nothing gets a TV commercial viewer's attention faster than a female pretty face. Nothing
turns off commercial viewers quicker than "claymation." Here's everything in between.
Locate to Order, Build to Order                                                                711
How many high-line vehicle sales fall into either the Locate or Build to Order categories?
We look at some brands and the actual days' delay when B2O is used.
Income by Model -- cy 2002, 2001                                                               710
Shows each model sold in calendar years 2002 and 2001, the average transaction price,
average income of the buyer, accumulated value of the vehicles sold, accumulated income
of those who purchased these vehicles and more.
Internet v Conventional Used Auto Sales
Discount Expectations                                                                          708
A companion to Document 516, this shows the historic customer expectation for
new-vehicle incentives and discount from MSRP.
Customer Satisfaction and Brand Recommendation / Loyalty                                       707
CNW develops a new measurement showing the impact of quality on t he likelihood of
a customer recommending a brand to a friend, relative or even a stranger. We put it into
an index showing each brand.
Used Vehicle Sales by State -- 2002                                                            706
Shows the number of units sold, number of franchised and independent dealer, private
party sales, average sales by outlet for calendar year 2002. See other docs for other years.
Cross Shopping                                                                                 705
Those who buy a Japanese vehicle are highly unlikely to shop for a "Big Three" model.
Those who buy a sporty model rarely look at any other market segment.
Car v Truck Platform -- SUVS                                                                   704
Do SUV owners know if their sport utility vehicle is based on a car or truck platform?
Confusion reigns.
Who Make Environmentally Friendly Vehicles?                                                    702
Honda is not surprisingly number 1. But who else shows up on the list?
Personal Use Sales and Values -- 6                                                             703
Document 697 shorted by personal use value within each segment.
Personal Use Sales and Values -- 5                                                             701
Document 697 sorted by total personal use value in billions based on transaction price.
Personal Use Sales and Values -- 4                                                             700
Shows data in Document 697 broken down by lost revenue due to discounting.
Personal Use Sales and Values -- 3                                                             699
Shows data in Document 697 broken down by Percent Discount from MSRP.
Personal Use Sales and Values -- 2                                                             698
Shows data in Document 697 broken down by share of personal use.
Personal Use Sales and Values                                                                  697
This is an impressive document showing every model vehicle sold in the U.S. in cy2002
breaking it down by personal use, both the MSRP and the transaction prices for each
model, value of those vehicles to the auto industry and much more. Also shows the data
by brand.
New Vehicle Sales by DMA                                                                       693
A look at 2001 and 2002 sales of new cars and trucks by Marketing Area for
the entire U.S. THIS IS A CHECKING COPY WITH APPROXIMATE SALES BY DMA.
Salespeople Per Dealership                                                                     692
Data shows the number of salespeople who are actively, full-time sellers of the
specific brands, the brand's share of retail sales and the brand's share of all salespeople.
Special Sales Plans for Manufacturer Employees                                                 691
Programs such as the "A" Plan and others account for about 3.5 percent of new-vehicle
sales. These programs are aimed at employees and suppliers. For years 1990 to present.
Age of Specialty Vehicle Buyers                                                                690
Automakers typically aim their new specialty vehicles like the Mini and Matrix at
young buyers. But what is the actual age of those who purchase these models? We look
at the ages at the time of launch, a year after launch and their current age.
Luxury Car Buyers and Where They Came From                                                     688
A companion to Document 539 showing a breakdown of the types of luxury vehicles
purchased by owners of VW, Saab, Honda, Buick, etc.
First Time New and Used Vehicle Buyers                                                         687
What are the demographics of the people who buy a new or used vehicle for the first
time? These are folks who make a vehicle acquisition for a vehicle they plan to drive
themselves and excludes vehicles bought by someone such as a parent.
Finance and Insurance (F&I) Demographics                                                       686
A demographic look at the people who purchase various aftermarket products such as
extended warranties, credit life and disability insurance for years 2000 and 2002.
Chevrolet SSR Focus Group                                                                      685
Who likes the styling and features of this specialty model? What do they currently own?
What's their reaction to various aspects of the vehicle such as the side profile?
Toyota FS Show Car Focus Group                                                                 684
Who likes the styling and features of this specialty model? What do they currently own?
What's their reaction to various aspects of the vehicle such as the side profile?
Toyota FJ Show Car Focus Group                                                                 683
Who likes the styling and features of this specialty model? What do they currently own?
What's their reaction to various aspects of the vehicle such as the side profile?
Service Department Satisfaction                                                                682
How long does it take for a service advisor to get to someone at a dealership? Here are
the times by manufacturer in minutes. Kia is the longest. Porsche is the shortest.
Also shows percent by manufacturer of missed delivery times and the need to return
for work to be re-done.
Confusing Array of SUVs                                                                        681
What do consumer think the Murano really is? SUV, station wagon, minivan? How about
the Crossfire? Can consumers tell you if a Sport Utility is truck or car based? Here's
a listing of all SUVs and crossovers by segment and how consumers view them.
Recall Impact on Brand Choices                                                                 680
Data since 1985 showing the percent of consumers who actually get a recalled item
fixed, the percentage who say they are less likely to buy that model or that brand because
of a recall. What it shows: More critical eye being cast on recalls than anytime in the past.
Used to New Transaction Price Variance                                                          679
What percentage of new-vehicle transaction prices are used-vehicle transaction prices?
We look at the data by month since January 1998.
SUV Defections                                                                                  678
Depending on the SUV segment (Compact, Full Size, Luxury), here are the percent of
owners/lessees who replace their SUV with something other than an SUV.
Honda Element Buyers                                                                            677
The early Element buyer is not who one might believe. The vast majority purchased the
vehicle to be driven by another member of the family. Income is high and other Honda's
are the number one vehicle being replaced. But Elements are not the family's primary car.
Cadillac Buyers' Other Vehicle Choices                                                          676
What other products have people who eventually purchased a Cadillac also have on
their shopping list? Compares 2002 vs. 2001. While Lincoln is first, GMC shows up second.
SUV Sales by Segment                                                                            674
For cy2002 vs. 2001 we look at the four SUV segments and the changes in unit volume
and share of total market.
Credit Scores Needed to Get Financing                                                           673
What does it take to get a finance contract for a new or a used vehicle? We show you
what has been going on since cy1993 and the difference between captive and non-captive
finance sources. These are based on CNW's own creditworthiness scoring system.
Incentive Impact on Sales Share                                                                 672
Let's assume for a second that an automaker could provide an incentive without its
competitors responding immediately. What impact would that have on sales share?
We look at potential share increases for Toyota, GM, Ford, Chrysler and Hyundai
at various dollar amounts ($500, $750, $1,000, $1,250).
Fleet Sales Change                                                                              671
The final quarter of 2001 and 2002 showing the number of fleet sales and share of all sales.
Jag X Type Discounts                                                                            670
Here's a look at the discounts that have been given to those who purchased an X Type.
Shows growing discounts to prop up sales.
SUV and the Anti-SUV Ads                                                                        669
How much of an impact have anti-SUV ads had? In some cases, a negative response
to those who paid for the ads. Some basic information on the use of SUVs and the
response to claims SUVs aid terrorism.
Car and Truck Based SUV Sales                                                                   668
A look at how the sales of car and truck based SUVs went in 2002 v 2001 and the
change in both market share and year-to-year sales changes.
California Market and Tax Increases                                                             667
California is undoubtedly the most important market in the country. What happens to new
and use sales if proposed sales taxes are increased one full point and registration fees
are returned to past levels.
Acquisition Rates by Brand                                                                      666
For every 100,000 sales, each brand requires a certain number of intenders. For Mercedes,
the intender pool needs to be less than 150,000. For some other brands it can reach
into the millions! Here is the historic data from 1997 through 2002 by brand showing
both the percentage of initial intenders (those who originally said they planned to buy the
brand) and the number of intenders needed to hit 100,000 sales.
Long Term Finance Contracts                                                                     665
61-plus month finance contracts damage brand loyalty, increase delinquency rates and
boost both voluntary and involuntary repossessions. Some basic data.
Full Size Pickup Discounts                                                                      664
The amount manufacturers and dealers are putting into the customers' pockets to sell
full-size pickup trucks. Data shows the past few years, dealer and manufacturer shares
of discounts (in dollars) and by corporation.
Lease Exchange Programs                                                                        663
It started small and remains little know among many lease customers, but transferring a
lease to another consumer through various web sites has caught on in some circles.
Who participates in consumer to consumer lease exchanges? Some basic statistics.
Image Hurt by Driving Used Car                                                                 662
For years we have asked new and used intenders if driving a used car would somehow
hurt their image among friends, relatives and coworkers. The latest numbers seem to
indicate that a growing number of certified used vehicles is reducing the negative impact of
driving a used, rather than new, vehicle.
Hollywood and DVD Piracy                                                                       661
What does Hollywood have to do with automotive information? Quite honestly, it's simply
Intriguing information ranging from who profits and why people think ticket prices are way
too high. One reason: Top starts get paid too much, people say.
CarMax Demographics                                                                            659
An addition to other CarMax documents (503 and 507) this one shows the demographics
of those who purchased vehicles at this used-car superstore.
Used Vehicle Inventory Stock                                                                   658
What impacts franchised and independent dealer decisions on how many vehicles to
stock in their used-vehicle inventory? Used-vehicles in stock can be impacted by
new-car incentives, volatile local prices and simply a poor selection of trade ins.
Long Term Contracts by State                                                                   657
With a growing percentage of long-term 61-plus month finance contracts being written,
we provide a by-state breakdown of 61-66, 67-plus agreements for cy2002.
Finance Contracts by Term                                                                      656
An updated history of personal-use finance contracts by length of term including the
increasingly popular long-length agreements. New and used.
EBay Used Sales Satisfaction                                                                   655
As the online used-car auction business heats up, how do people who have used
EBay for their used vehicle purchase feel about the process? Would they do it again?
Certified Vehicle Repair Index                                                                 654
How much less expensive is a certified vehicle's repair record vs. same vehicles that are
not certified? A unique index compares certified vs. non-certified by brands.
Median Age -- Finance Buyers and Primary Drivers                                               653
Key brands and the median age of their owners and/or primary drivers for calendar year
2002. Includes data only for those who financed a vehicle, excluding lease or cash buyers.
Annualized Sales Rates                                                                         652
Shows monthly breakdown for past two years. This document is not updated month. See
Document 110m for monthly changes.
Annual Wish List                                                                               651
CNW's annual study of consumer purchasing intentions shows auto down a bit in 2003.
Greater intention to "stay at home" and improve home environment with room additions,
new furnishings, upgraded kitchens, etc.
Shows years 1985, 1997 through 2004. Also see Document 160.
Short Term Financing -- Lease and Balloon Note                                                 650
What happens to the interest in Balloon Note financing if it's wrapped in a special
marketing oriented title? We tried it out on 600 focus group participants and the results
were quite surprising. Perhaps an alternative to leasing and vicarious liability issues?
All New Mustang                                                                                649
How will the all-new Mustang change the face of the buyers of this pony car? The
retro look plays well with men. Could shift the buyer demographic toward a male audience.
Pre-Paid Phone Cards                                                                           647
Use of pre-paid phone cards among various ethnic groups. Shows share of cards and
share of all minutes used.
African American Share of Mortgages                                                            646
For years 1990, 1997-2002 share of all new-home mortgages.
Key Market by DMA                                                                              645
CNW has long measured the potential for new-car sales by calculating the size of the
"Key Market" -- those capable, able and somewhat willing to make a new-car purchase or
lease. Here is a breakdown of the Key Market by all U.S. marketing areas.
Also shows the DMA's average disposable income.
Used Sales by DMA                                                                              644
CNW's DMA analysis shows the percentage of used sales through franchised new-car
dealers, independent dealers and private party sales.
Used Vehicle Satisfaction Scores                                                               642
Shows the top-3 models by market segment for vehicle satisfaction. These
positions are for cars that are bought used between one and four years old.
Miscellaneous Used Vehicle Information                                                         641
Shows where the used-vehicle buyer gets his or her information on cars or trucks;
how long the shopping process takes, brand image for the past few years and quite a bit
more.
Time Spent at a Dealership                                                                     639
Where do people spend their time when they get to a dealership and are buying a car?
This breaks down the time by department since 1985 through present. Shows total
minutes spent and a corresponding satisfaction with the process.
Basic Motorcycle Overview                                                                      638
This document tracks changes in who buys on-road motorcycles since 1985.
Average age, previous number of motorcycles owned, ownership of boats, etc.
Basic Demographics -- Used Car Buyers and Shoppers                                             637
Shows male-female, ethnicity, income breakdowns and other information by
market segment such as Budget Car, Luxury Sport Utility, etc.
Important Note: Data based on actual number of vehicles sold and average over
5 years. Also, other documents use "transactions with a financial exchange" or
"all vehicle transfers" regardless of a financial exchange. These both show larger
overall volume that this document. For further explanations, please email us.
Down payment as Share of Transaction Prices                                                    634
Shows transaction prices and the amount put down on new cars by month
since January 1998.
African-American Data Summary                                                                  633
More than just automotive, we look at fast food, movie attendance and other information.
Compares data with total U.S. information. All from CNW's Purchase Path studies.
Be Backs -- Return to Same Dealership                                                          632
Of Those Who Leave a Dealership, the Percent Who Return for Additional
Discussion About a New Vehicle and Eventually Buy from That Dealership
Vehicle Sales by Household, Key Market                                                         631
Here's one for anyone trying to figure out what the future of the new-car business is. Shows
historical data for sales as a percentage of key market individuals, households, etc.
Car and Truck Share of Used Sales                                                              630
Shows monthly data to October, 1996 breaking out car and truck (light duty) sales.
Shows total used sales as well as sales by franchised dealers.
Rejected Trade Ins by Dealers                                                                  629
Of consumers who brought a vehicle to a dealer to trade it in, the percent of those vehicles
rejected by the dealer, suggesting to the shopper to either sell it privately
 or dispose of it in some other fashion. Monthly since January '00.
Recall Impact on Brand Sales                                                                  628
What happens to intentions to buy a brand if that brand has a recall? It depends on the
reason for the recall.
Income and Car Purchases                                                                      625
Using CNW and US Census Bureau stats, here are the breakdowns of income, taxes
and car sales by percent of income statistics.
Incentives -- Asian v Big 3                                                                   624
The different levels of incentives for domestic (Big 3) and Asian brands since 1996
shows a growing gap in the amount being given to customers.
Big 3 v Asian Buyers -- How they Differ                                                       623
Here are some intriguing demographic differences between those who buy an Asian
brand and those who select a Big Three model. From income to the number of fiction
books read each year.
What If Sales Collapsed?                                                                      622
Here's the question: If auto sales sometime in the next couple of years drops to as low
as 15.5 million units, what happens to the used-car market? We look at a number of
different scenarios and the impact on franchised, independent and casual used sales.
In-Dealership Referrals                                                                       620
The combination of referral requests -- and when they are made -- with the
results of getting a referral as well as closing the deal.
What Zero Percenters Do With Their Savings                                                    618
Now that the new-car buyer has taken zero percent and is saving the interest charges,
what are they doing with those savings? Here's a look at more than 4,000 Zero Percenters.
Youth New Car Intentions                                                                      617
How the young have changed. This document looks at 21-35 year olds and what their
new-vehicle intentions are including average price they expect to pay, when intend to buy.
Hispanic, African-American Sales by Model                                                     616
Here is the by-model breakdown of sales to Hispanic and African-American new-car buyers.
Shows corporate as well as market segment shares as well.
Vehicle Purchases by Finance Type                                                             614
How Big Three, Asian and European brands differ in terms of finance type including
cash, financed, leased. Covers 1990 through present.
Maserati, Porsche, Ferrari                                                                    613
A quick look at how these brands differ in terms of owner attitudes, perceptions of
quality and other factors.
Degradation of Email Addresses                                                                612
When attempting to stay in touch with customers, collecting email addresses has become
at least one method of doing so. However, based on the age of consumers, the email
address changes can be major -- upwards of 20 percent per year.
Odometer Fraud                                                                                610
The latest study of the percentage of roll-back. The number of states has been expanded
to 12 from previous studies' nine.
Styling, Features and Brand Image Rankings                                                    609
How each brand's car and truck line is ranked by new-vehicle intenders on a 10 point scale.
Data shows styling, features and an overall band Image score.
Segment Considerations                                                                        608
This document shows the number of market segments consumers have
on their shopping list during the purchase process at various months prior to acquisition.
Auto Loans On Line                                                                            607
Among those who research online auto loans, the percentage
who actually take a loan on line vs. those who eventually borrow from another off-line source
or don't take out an auto loan at all. Also shows consumers' preference for approval or
other response from the online lender.
Lessee Down payment Activity                                                                    606
The percentage of lessees who use cash, a trade-in or a combination of those for
the capitalized cost reduction.
Frequency of Primary Residence Change                                                           605
A look at upper income consumers between ages 36 and 65 who change residence and
the frequency of such. For various luxury brands. Includes the
percentage who move every year, the percentage who have "split" residency, the
number of months they live in a primary residence and the percent who move at least
a state away from their previous home.
Service Loyalty Among New Vehicle Buyers                                                        602
Of those who purchase a vehicle, the percentage who return during the first three years
for light, non-warranty service. This excludes lessees. Annual since 1996.
Personal Use Auto Sales by Channel                                                              601
Online broker, offline broker, franchised dealer, online dealer, buying services -- all
are measured as the source of new vehicle sales for years 1995 through 2001.
These are vehicles for personal use only eliminating business and fleet orders, contracts.
Average Monthly Savings on Auto Refinance                                                       600
What exactly do consumers who refinance their car loans save on their monthly payment?
And how quickly do they take on additional debt offsetting those savings?
We also look at debt consolidation loans, savings and additional debt added after
the consolidation. All "added debt" figures are adjusted for increases in household income.
Auto Refinancing Since 1985                                                                     599
The number of automobile financing contracts that were paid off with funds from another
loan (technically refinancing) and the recent impact of specific auto-loan refinancing.
Shopper Gender Preferences                                                                      598
Do women prefer to buy a new vehicle from a women salesperson? How important
is it, really? Here's a look at years 1990, 1995, 2000, 2002, 2003, 2004 data about such
gender preferences.
Women Staffing at Dealership                                                                    597
A look at the percentage of women who are in new sales, used sales, F&I management,
service advisors and technicians. For years 1990, 1995, 2000, 2002 and current.
Importance of Salesperson's Ethnicity to Different Ethnic Groups                                596
How important is it to an African-American new-car shopper to discuss the purchase
with an African-American salesperson? How about Middle-Eastern customers or Hispanic
shoppers? A look at both the prefer3ence and the overall importance of ethic sales staffs.
Dealership Staffing by Ethnicity                                                                595
A look at the percentage of on-floor salespeople who are Hispanic, African-American,
Southeast Asian, Japanese, Chinese, European heritage.
Covers years 1990, 1995, 2000, 2002, 2004.
Auto Salesperson Appearance, Dress Code Effectiveness                                           593
Does having a beard turn off new-car customers in the Midwest? How about blue jeans
in the Northeast? Some results from out latest Purchase Path Study -- Retail Environs.
Relative Change in Personal Use Sales 2003 v 2002                                               592
A quick look at where auto sales for personal use (excluding business and fleet)
will be by some important DMAs.
True Cash Sales                                                                                 591
By month, since January of 2000, auto sales that were true cash sales excluding
any payoffs made with funds from another loan (such as home equity).
Used Retail v Wholesale Price Index                                                             589
Shows the Manheim wholesale price index vs. the CNW Retail Price index for
used vehicles by month since January, 1995.
Exclusive Motorcycle Stores                                                                 588
How many motorcycle stores also sell scooters, personal water craft, apparel and other
ancillary products? Here's one just for comparison purposes to automotive.
New and Used Refinanced                                                                     587
Here's a quick snapshot of the automotive refinancing business from 2001 including
number of units refinanced, average length of refinance contract, monthly payment, etc.
Brand Advocacy Summary                                                                      586
How many people who own a Ford provide a positive recommendation to a friend or relative?
This table shows, by brand, the number of times individuals make a mention of their
vehicle in a positive or negative or neutral manner during focus group conversations
about auto ownership. Word of mouth and recommendations are highly important.
The data sheet also shows the percentage of brand owners who say they would
recommend their vehicle to a friend one, two and three years after purchase.
Shopping Mall Visits                                                                        585
Retailing of all products, including cars, has to face a consumer perception of time
restraints. Here we look at how mall visits have changed since 1985. It's amazing.
Age of Vehicles Among Purchase Postponers                                                   584
The age of vehicles that would be traded in by those who enter the buying process and
elect to drop out before making an acquisition has gotten younger. Here's data showing
at least one reason why incentives are critical to new-vehicle sales levels.
Houston Sales Data                                                                          583
Here are used vehicle sales in the hot Houston market by month since June of 2000.
Similar data is available for every DMA in the country. Fee will depend on size of DMA.
First Time Buyers                                                                           582
The share of new and used buyers who are first-time customers.
Income vs. Transaction Prices and MSRP                                                      581
The ratio of new-vehicle transaction prices and MSRPs to household income shows a
growing reliance on upper-income consumers. Here is the data by month since Jan. 2000.
Canadian General Data                                                                       580
Shows transaction prices, total sales volumes, down payment, loan amount,
average value of all loans, and other details similar to Document 270 for the U.S.
Data is broken down by brand and car and truck.
Early Termination and When It Happens                                                       579
Here is the data showing how subvented vs. non-subvented leases terminate early.
Breaks information by Domestic, Asian and European brands, contract lengths.
Shows payoff, turn in and repossession rates for all categories.
Loan Defaults                                                                               578
When falling behind in their monthly bills, when do consumers stop making payments
on their vehicles? What is the sequence (before or after rent or house payments or
Visa or MasterCard)? This document shows three general categories of households
and when vehicle payments are delayed or stopped totally.
New Vehicle Sales Through Auto Malls                                                        577
Shows years 1985 through 2001. New and used sales made at auto malls.
Used Vehicle Transaction Details                                                            576
Monthly payment for financed and leased used vehicles. Includes average price,
down payment amount, amount financed, term and monthly payment.
Internet Displacement of Other Media                                                        575
Use of the internet has resulted in consumers shifting the sources of information about
new vehicles. Here's the way the displacement has shaken out over the past five years.
Used Sales by Channel by State                                                              574
Shows number of dealership by state, sales by quarter and other localized used
vehicle data.
Quarterly Used Sales by Region and State                                                        573
Shows national and regional differences of used-car sales by quarter for cy2001.
Broken down by franchised, independent and private party (casual) channels.
Also shows by-state within the region data.
Residual Losses by Term                                                                         572
The national figures with a couple of examples of states (Texas and Louisiana).
Breaks data down by market segment.
Off Lease by Brand Details                                                                      570
Document shows sales, leases, retail leases, wholesale leases, retail leases held by
captive finance company, wholesales leases held by captive finance company,
average monthly turn-ins, percent retained by dealer, units purchased by customers,
units remarketed, off lease projections for years 2002 through 2005 by brand, car/truck.
Basic Demographics New Vehicle Buyers                                                           569
Male-Female, Hispanic, African-American, transaction price, average income, accumulated
income of all people who purchased vehicles in that segment; HHI by income bracket;
sales by age bracket; percent first time buyers within the segment; percent repeat buyers
within the segment; average number of vehicles shopped. All data by market segment.
Revenue at Dealerships                                                                          568
Projected gross revenue increase/decrease by department at a new-car dealership in 2002.
Closing Ratios Based on Attempts to Close                                                       567
How many attempts to close a sales should a new-car salesperson make? The most
successful number of attempts producing the highest closing ratio is…
Debt Load -- 18 to 24 Year Olds                                                                 566
A treasure trove of information… Shows percent sales (new and used) to youth market;
percent leased, financed, cash; source of financing (bank, credit union, captive finance co.)
credit score; dollar values for each item.
Share of Sales by Age -- 18 to 24 Year Olds                                                     565
Companion to Document 398, this shows by decade the share of total new-vehicle sales
made to 18 year olds, 19 year olds, etc.
Transaction Prices -- Youth Market                                                              564
Shows national transaction prices for vehicles purchased by 18, 19, 20, 21, 22, 23 and 24
year old new, used (private party, franchised dealer and independent dealer) customers.
Covers years 1987 through 2002.
Rental Car Usage                                                                                563
Need an ice-breaker at a nerd party? How about this one: How much of the available rental
fleet is on the road at least 12 hour per day, by day of the week -- by season.
Used Youth Market -- 18 to 24 Year Olds                                                         562
Market size, percent sales, average age of youth used-car buyers, percent
male/female buyers; work history of youthful new-vehicle buyers; what
drive by segment and country of origin; who makes payments; pay own insurance;
average price paid; shopping history; use of internet.
Companion to Documents 133 and 233 shows
New Youth Market -- 18 to 24 Year Olds                                                          561
Same as above except for new-vehicle sales. Note, this is also a companion to
document 133 and 233.
Preferred Trade Cycle v Contract Length 18-24 Year Olds                                         560
We look at the volatile youth market and how often 18 to 24 year olds would prefer to
trade in a vehicle vs. their actual contract length. Companion to Document 110.
Perceptions of Brand Quality                                                                    559
We look at the new-vehicle intender's perception of brand quality on a 10 point scale
for all makes and for model years '97 through '02.
TV Ads Not Watched                                                                             558
If a consumer has a TiVo or elects to fast forward past television advertising on the VCR,
which ads are watched, which are ignored? Automotive is so-so. Beer is something else.
Importance of Engine Type or Design                                                            557
In 1989, 14.6 percent of new-vehicle intenders said the type of engine in a vehicle would be
"extremely" important in their decision. In 2001, the figure had risen to 23.9 percent.
Here are the year's in-between and the other breaks.
SUV Male-Female Buyers by Model                                                                556
What percentage of BMW X series SUVs are sold to women? How about Sequoia?
This is the by-model breakdown for cy2001 showing the male and female shares.
Data includes all sources, contract types, registration bins and finance methods.
Hispanic Sales by Model                                                                        555
This shows the percentage of each model's sales (cy2001) sold to an Hispanic consumer.
Data is sorted by market segment. Of all consumers, Hispanic buyers represent a bit over
13 percent, according to our most recent Native Language studies.
Transaction Prices vs. MSRP                                                                    553
There has been uncharacteristic restraint on the part of automakers to hold the line of
sticker prices. But consumers are selecting more upscale models as indicated by the
a rapid rise in transaction prices. This doc looks at 2003 and beyond by segment.
The indication is the trend may be reversing with automakers asking more but
year-to-year transaction prices coming in lower than the rise in MSRP.
Vehicles in Use -- Population and Household                                                    552
From 1991 through a projected 2007, the number of vehicles in use, the number of
households and the number of vehicles per household.
Returned to Same Dealer / Next Vehicle                                                         551
A quick look at lessees who returned to their original leasing dealership. Breaks the data
by lease term; percent who leased again; percent who leased from the original dealership.
CAFÉ for Various Cities                                                                        549
A sample of actual fuel economy average by vehicles' purchased by 11 different market
areas including L.A., Seattle, Atlanta, Chicago, etc.
Lease Share by Month                                                                           548
Similar to Doc 176 but shows total leases, share total leases are of all sales, total leases
as a share of personal-use vehicle sales, personal use share, etc. by month since 1994
Non Warranty Service Work                                                                      547
Of those who purchased a new vehicle, the percentage who had non-warranty service
work conducted at the selling dealership. Breaks data by years-after-purchase (1, 2, etc.)
Instant Credit With Spot Delivery                                                              546
We look at the number of financed units, the percent that are "instant credit checks,"
tentative and final approval rates, alternative financing shares and much more.
Internet-related Lease and Finance Follow-up                                                   545
The impact of using an online "E-zine" to keep in touch with lease customers and the
general attitudes about the likelihood this follow-up system has on loyalty to the dealer.
Direct and Indirect Financing                                                                  544
The share of direct and indirect financing for new and used vehicles from 2000 onward
with a longer-range projection. Includes "Internet" financing growth and data.
Shows units financed, amount financed, total value of financed, share who use direct, etc.
Used Vehicle Sales by State -- 2001                                                            543
Shows the number of units sold, number of franchised and independent dealer, private
party sales, average sales by outlet for calendar year 2001. See other docs for other years.
GM Makes Safety Features Optional Equipment                                                    542
The impact GM's decision to turn side-air bags and anti-lock brakes optional equipment
on most models. If consumers would still buy a GM product and how much they'd be
willing to pay for these two features if optional.
Test Drives                                                                                    540
The importance of providing a test drive to walk-in shoppers broken down by years 1999,
2000 and 2001. Also shows if the test drive was perceived as instrumental in vehicle and
dealer selection by both those who financed and leased their acquisition.
Non-Luxury to Luxury Buyers and Lessees                                                        539
Shows the percentage of each brand's owners who eventually buy a luxury brand for
those who purchased a new vehicle in 1992, 1995 and 1998.
Personal Use Sales by Model                                                                    537
For cy2001, the number of personal use sales, average transaction prices, total personal
use value for every model vehicle with sub-totals by brand and manufacturer.
Volvo's New Styling                                                                            535
How much do consumers agree with various statements related to Volvo's new styling
direction. Compares former Volvo owners with current Volvo owners and Volvo Intenders.
Incentive Effectiveness                                                                        533
How effective are various types of incentives and what impact do those incentives have on
on closing ratios? Shows annual comparisons.
Aspiration Index                                                                               532
Among new-vehicle intenders, the "Aspiration" score for BMW, Cadillac, Lexus, Lincoln,
Mercedes and Volvo using CNW's 10-point scale.
Fico and Delinquency                                                                           531
Comparing CNW's 100-point scale with FICO scoring as well as showing the likelihood of
delinquency for auto loans based on the FICO scores.
Dealer Survey -- Internet                                                                      530
How strongly do dealers believe that the internet will become increasingly important for
their business? We ask how important it is today, sales' staff's effectiveness in responding
to internet inquiries, who is responsible for I' net responses, if automakers should spend \
more money on I' net promotion/marketing. Compares Years 1995 through 2001.
Most important: Their views on the eventual size of the Internet as a sales vehicle.
Preferred Internet Address Source                                                              529
We wanted to know if advertising and marketing of an internet address on various
media was effective or not. We asked for consumers' preference in seeing an Internet
address on TV, in print, on the web, getting it from a friend/relative/work associate.
Reasons for Buying a New Vehicle                                                               528
Pre 9-11, September through December time frame and January data shows how various
reasons for buying a new vehicle changed; the impact of zero percent financing, pure
"patriotic" (listed under "Other") responses to our ongoing national study.
Intenders by Time Frame                                                                        527
In 2001, auto sales were about 17.25 million vehicles. How many shoppers did it take to
reach that level? And what percentage of people who said they were going to buy
actually dropped out a various points prior to acquisition?
Pull Forward Caused by Zero Percent Financing                                                  526
A statistical look at the number of people who purchased a vehicle "early" because of
zero-percent financing offers.
Multiple Vehicle Considerations                                                                525
When someone begins shopping for a new vehicle, the shopping list can be extensive.
For example, if actual sales equal "100 percent", multiple-vehicle considerations might
be 120 percent. That is, for each vehicle purchased, 1.2 vehicles were considered.
We are seeing a steady decline in the number of vehicles on the shopping list a month
prior to actual acquisition. That might mean the shopping list is being narrowed earlier in
the "shopping funnel" or for some brands, the desired vehicle is an emotional
purchase based on the product's styling or image.
Stodgy Brand Perceptions                                                                     524
There is little doubt that everyone is chasing the "youth market." By brand, here's the
run down on the vehicles considered to be "stodgy" and ones that these young consumers
say they would someday like to own. For example, only 10 percent say Jeep is stodgy
while Saturn car is considered the most stodgy. Compares 2006 with previous years.
Teleworking and Cars                                                                         523
With a growing percentage of consumers spending at least some time "telecommuting,"
it is important to see how that might impact new vehicle sales. This document shows the
total U.S. workforce, the number and percentage who spend at least two days per week
working from home; personal-vehicle ownership and usage as a share of teleworkers and
the percentage who bought a vehicle.
Cash Only Dealer Count                                                                       522
Shows the number of active used vehicle dealer and the percentage who are "cash only"
for years 1990 through 2002 (estimated).
New Prices Impact on Used Prices                                                             521
For every $1 decrease in new-vehicle prices, the reduction in used-vehicle transaction
prices; for each $1,000 decrease in new-vehicle prices, the reduction in used-vehicle
demand. Shows calendar years by age of vehicle and market segment.
Discounts from MSRP                                                                          520
The average MSRP, average transaction price, average discount in percent of MSRP as
well as in dollars, manufacturers' share of discount in both percentage and dollars.
For years 1990 through latest.
Floor Traffic History                                                                        519
By 10 day period for years 1994 through 2002, the amount of floor traffic at dealerships
(new) on a scale with 1985 equal to 100.
2002 Sales Forecasts                                                                         518
Through 2003, as in 2002, we will provide the actual sales forecasts by various analysts
and industry executives. If you would like to add your forecast, send it to
mailroom@cnwmarketingresearch.net
Confidence of Key Market                                                                     517
Confidence levels of the Key Market -- those capable, able and somewhat willing to
make a new-vehicle acquisition.
Incentive Expectations                                                                       516
This is an important document for auto marketers. It shows what cash, finance and
lease new-vehicle shoppers are expecting in terms of "discounts" from MSRP. This can
be in the form of low APR, cash back, dealer discounts, higher trade in values, etc. Shows
three breakouts: Serious shoppers close to the acquisition point; early tunnel shoppers
who are those just beginning their shopping process; Key Market consumers who are
not yet shopping for a vehicle.
Incentives by Dealer, Manufacturer                                                           515
By month for years 2000 through 2002, the MSRP, Dollar Incentives, Manufacturer Share in
dollars and percentage and the actual Transaction Prices for vehicles sold.
Sales per Household -- Forecast for 2003                                                     514
Shows the number of households in the U.S., the size of the Key Market, the number of
Key Households, total sales (new and used) and various projections based on these
factors.
Defaults by Market Segment -- Excess Wear and Tear                                           513
Shows the percentage of leases that are defaulted (either voluntary or involuntary) by
market segment for years 1996 through 2000 when the vehicle has excess wear and tear.
Brand Profits                                                                                512
What is the manufacturing profit by market segment for the auto industry and for various
manufacturers. This is an ongoing document that will be updated as new data is verified.
Smart Shoppers                                                                              511
Where are the smartest new-vehicle shoppers? Detroit ranks first in this look at 15
metropolitan areas. Also shows average MSRP of vehicle purchased, average transaction
price, average discount, percent who haggle, use the internet.
Native Language Preference                                                                  510
Among legal and illegal immigrants, the preferred language when with family, in social
activities, when a recent immigrant adult is and is not present and overall general
preference. For Hispanic/Cuban, Hispanic/Mexican, Hispanic/Central American,
Hispanic/South American, Vietnamese, Chinese, Japanese, Tai and Arab.
Porsche Buyers                                                                              509
Among those who purchased a Porsche, their Wish List, basic demographics, Focus
by Time Period (needs, models available, etc.), Primary Source of Automotive Information,
and consideration of a Porsche SUV.
Outstanding Auto Loans                                                                      508
A summary of Document 270 that shows years from 1993: Total Industry Value,
Total Consumer Debt, Consumer Debt Exposure, Percent still outstanding and Dollars
still outstanding.
CarMax Overview                                                                             507
How quickly do CarMax salespeople get to customers? How quickly do they
disengage when asked? What percentage are men vs. women shoppers?
Can you haggle at the once no-haggle superstore? And do you get a decent trade
in value for a couple of popular models?
Pontiac Awareness / Consideration                                                           505
What impact has Pontiac's new advertising had on consideration of the brand? We
track it from January through the middle of November and find that…
Prepayment of Auto Loans                                                                    504
With interest rates plummeting, what share of auto loans are pre-paid by those who
are able to obtain an alternative loan such as home equity? Here we look at the
percentage of loan holders by various APRs and the alternative loan rate.
CarMax Perception Study                                                                     503
Our Annual look at CarMax and how the original (and only remaining) used-car
superstore is doing. Looks at men and women responses for years 1994, 1997 and
2001-03. Delves into the shopping habits of customers as well as views about CarMax.
Body Configuration Preferences                                                              502
Among new-vehicle intenders planning to purchase various market segment passenger
cars, we look at their preferred body style -- station wagon, hatchback or three-box
sedan. Also broken down by age groups 21-35 years old, 36-45 years old, etc.
Pickup Truck Intentions                                                                     501
Over the course of six months prior to acquisition, here are the full-size
pickup truck intentions and the number of people who don't buy what they
originally were considering.
Used Vehicle Satisfaction Scores                                                            500
By brand, the satisfaction scores (10 point scale) at six months and one year after
acquisition. Includes both new and used models.
Phone Calls to Dealerships                                                                  499
Monthly data from January 2000 through latest showing total dealership
visits, average number of dealerships visited, total dealership visits, percent visits
with a call first, number of calls and number of individuals who called before visiting a
dealership.
Customers TO's                                                                              498
The percentage of customers who are turned over to a manager or another salesperson
for the purpose of "closing a deal." By brand.
Closing Ratios                                                                              497
New vehicle "mass market" brands and "luxury" models -- the closing ratios from
1999 showing the deterioration during September 11-20 and the Iraq War.
Reaction to Gas Prices                                                                      496
Using $1.60 per gallon a basis, we asked how consumers would alter their
vehicle buying habits at $1.75, $2,25, $2.75, $3.25 and $3.75 per gallon.
Includes various reactions from purchasing a more fuel efficient vehicle to driving less.
Canada and US Vehicle Demand                                                                495
Prior to acquisition, by month, the number of vehicle shoppers including those who
say they plan to buy/lease but eventually purchase a used car or truck.
Vehicle Sales by Month -- 1990-1994                                                         494
Addition to Document 42 showing years 1990 through 1994 by-month sales.
Floor Traffic by Region                                                                     493
Based on floor traffic data of 2000, the first half of 2001 showed a 96.7 percent
floor traffic rate. After September 11, it plummeted but rebounded quickly in some
parts of the country depending on their distance from "ground zero."
Contract Placement                                                                          492
Zero percent financing has sent a large percentage of new-vehicle shoppers to the
captive finance companies even though most don't get or take the zero-interest plan.
Zero Percent Financing                                                                      490
What does zero percent financing do to the creditworthiness of customers? How
about early terminations and default rates?
Personal Use Trade-in and Contract Data                                                     489
Shows the preferred trade in cycles vs. the actual trade in times for years 1994-2002.
Shows when contracts are paid off by contract term and share of contracts terminated
early.
Closing Ratios                                                                              488
The impact of September 11 on used-vehicle closing ratios at franchised and
independent dealerships for cy99, cy00 and first-half of 2001. Broken down by
closing ratios on line vs. those who visit the used-car lot.
Purchase Deferments                                                                         487
The typical postponement of a new vehicle purchase is around 3 months. Here's the
data for years 1999, 2000 and by quarter after Sept. 11
Terrorist Attack Impact on Intentions                                                       486
Shows how fleet and personal use orders were postponed and cancelled after Sept. 11.
Terrorist Attack Impact                                                                     485
New floor traffic, used floor traffic and confidence levels leading up to Sept. 11 and
during the days following.
Lincoln, Mercury Considerations                                                             484
Consideration of the brands, share business fleet, loyalty to the brand. Yearly since
1990. Consideration is for 1980, 1990, 1995 and 2001 broken down by general
population and those under 20 years of age.
Ford F-Series Sales / Intentions                                                            483
Shows the F-Series Ford pickup share of sales along with the share of intentions.
See document 455 for Ford Escape and Explorer sales and intentions shares.
Fleet Share of Sales                                                                        482
Begins in 1984 and shows business fleet sales of total car and truck sales.
Hybrid Vehicles -- Private Personal Use                                                     481
Toyota and Honda hybrid vehicle demographics compared against general U.S.
auto demos.
Source of Retail Installment Contracts                                                      480
When a customer buys a vehicle, what percentage get their financing through the
dealership? From their own credit union or finance company or bank?
Share of Sales by Month
Shows regional sales by month (seven year averages) for six regions plus national.       479
Includes Northeast, Southeast, Southwest, Northwest, Mountain and Midwest.
Luxury SUV Stats                                                                         477
A quick overview of the people who buy a luxury sport utility.
Residual Losses per Off-Lease Unit                                                       476
A simple tracking of residual losses per off-lease unit for the years 1991 through
a projected 2004.
Excess Vehicles in Households                                                            475
The percentage of households with more registered vehicles than licensed drivers.
Also shows if the excess vehicles were acquired new or used. For years 1981 through
the first half of calendar year 2004.
Leases Returned by Month by Segment                                                      473
For the years 1998 through the first half of 2001. Of all the lease returns in a given
year, we break out the share that came back by month for each market segment.
Also shows the number of units that came back to market by month for each of
those years.
Replacement of Products if Broken                                                        472
If your "Big Mouth Billy Bass" gets broken, do you replace it or not? How about your
new or used car? And the products in-between.
Lease Contracts by Source                                                                471
Share of lease contracts for the years 1990 through 2004 held by
captive finance companies, credit unions, banks, independent lease companies and
others.
End of Term Actions: Leased Vehicles                                                     470
For the years 1994 through latest, by brand, here is the end-of-term share of
off-lease vehicles returned to the lessor, retained by the dealer and retained by
the customer.
Importance of Fuel Economy                                                               469
Revealing the importance (on a 10 point scale) of fuel efficiency by market segment
for the years 1990, 1995, 2000 and to current.
Reasons for Buying a Specific Vehicle                                                    468
Comparing 1990 with 2002, we look at the various reasons people give for selecting
a particular make and model ranging from Brand Reputation to Value; from Youth
Image to Incentives.
Consideration of General Motors Products                                                 467
Perhaps the market share doesn't show it, but GM has been making inroads into
consumer shopping lists. Considerations are way up since 1995. Remember, though,
being considered is only the first step and doesn't mean a consumer will buy.
Important point: GM is losing ground with the under-20 year old crowd.
Fleet Discounts                                                                          466
Here's what major fleets get in discounts from MSRP by manufacturers. Shows
data by segment for years for 1990 through 2000. NOW INCLUDES 1st HALF '01.
Whither Thou Goest, Manual Transmission?                                                 465
Manual transmissions are more important to women than they were 10 years ago
and less important to men. Here's the interest among new-vehicle intenders for
stick shifts. Years 1985 through current.
Price Comparison -- Used Vehicles from Various Channels                                  464
Which costs more: A used Luxury SUV from a private party, independent used-car
lot, used-car superstore, public franchised dealer or privately owned franchised
dealer? You might be surprised by the answers.
Premiums for Certified Used Vehicles                                                       463
Shows dollar premium certified used car buyers paid for their vehicle. NOW SHOWS
comparison in percentage terms against similar cars that are not certified and the
selling price of those vehicles. 1997 through current.
Electric, Hybrid and Diesel Engine Acceptance                                              462
Among "environmentally interested" California consumers, here's how they feel
regarding diesel-electric, gas-electric (hybrids) and pure electric vehicles based on
the likely price of those vehicles.
Luxury Car Sales of Total Sales                                                            461
The Luxury car and Luxury SUV markets are reasonably stable in good economic and
bad economic times. Here are sales of these two categories going back to the 1989.
Also includes sales by income since 1989.
Average Lease/Finance Contract Length by Segment                                           460
Shows the length of time finance and lease contracts are written for.
Toyota Tundra Impact on Full Size Pickup Truck Market                                      459
We look at the five major categories of pickup truck buyers -- fleet, contractor,
etc. and their purchase intentions are for the four pickup truck brands.
Shows the growing importance of Toyota Tundra and damage to Ford F150.
Manufacturer Certified Used Vehicles                                                       458
Here's the latest on the number of units certified by Domestic, Asian and European
automakers; by market segment; for the years 1997 through 2002.
Service and Parts Revenue                                                                  457
Shows the revenue generated by the Service and Parts operations of new-vehicle
dealerships for years 1995 through projected.
Explorer Escape Intentions to Purchase                                                     455
As share of sales and share of intentions.
Plymouth                                                                                   454
Who still buys the brand? A comparison with the past.
Hybrid Gas Electric Buyers                                                                 453
Why did those folks buy the Honda and Toyota hybrid gas-electric cars? Here's a
comparison that may be of interest and shows the differences.
Defections by Segment                                                                      452
Companion to Document 432, shows the percentage of people who got out of one
market segment and moved to another; if they went to a higher or lower priced vehicle.
Lease Maintenance Incentives                                                               450
Would a customer use a dealership's service department for regular maintenance
if certain discounts are offered. (Addition to Document 95.)
Used Vehicle Financing                                                                     449
Addendum to Documents 243 and 409 showing how "Other" breaks down in terms of
financing methods. Includes "Tote the Note," "Buy Here, Pay Here," etc.
Sales to Hispanic Consumers                                                                448
Shows new-vehicle sales by brand (car and truck) with share
of total sales and share of buyers who are Hispanic. Units also shown.
New to Used Dealers                                                                        447
The number of new-vehicle dealership owners who give up their new-car store for a
used-cars-only outlet. For years 1993 through 2000.
Tundra Pickup Trade Ins                                                                    445
Toyota's Tundra pickup is playing havoc with the Big Three's full-size models. Here
are some trade-in and vehicle replacement data by F series, Silverado, Ram, etc.
Incentive Impact on Residual Values                                                        444
An analysis of incentive's role in reduced residual values based on rebates and low APR.
Looks at data by market segment.
New and Used Vehicle Sales since 1984                                                    443
Data shows the many ways that used-vehicle sales can be calculated. Includes
"All Transfers," "Transfers with a Financial Exchange," "Transactions with a Cash
or Financed Exchange," and "Number of Vehicles" transferred.
New vs. Used Sales by State                                                              442
New sales by state in cy2000. Used "transfers" by state broken down by individual
units transferred and number of transfers with a financial exchange. Includes
New-to-Used ratios by state.
Consumer Acceptance of In-Vehicle Features                                               441
From in-car GPS to OnStar, the percentage of current owners who would replace these
features if lost or stolen and the usage data (frequent, occasional, seldom). Also
includes "usage curve" showing (on a 10 point scale) the actual usage of these
products.
Sales by Finance Type -- History                                                         439
For the years 1998, 1999 and 2000, here are sales by finance type (cash, lease and
financing) by brand (car and truck). Also see Document 755.
Personal Use Sales
A quarterly review of new-vehicle sales of cars and trucks that are for personal use     438
including transaction prices and total value of the personal use sales.
This is a companion document to Doc 413.
cy2001 Sales vs. cy1999                                                                  437
Calendar year 2000 was an astonishingly good year with 17.4 million sales. That, alone
makes 2001 look paltry. But here's a comparison with 1999, the industry's current
second best sales year in history.
Share of Annual Sales by Month                                                           436
Over the past 12 years, January sales typically were 6.8 percent of the entire
year's total sales. This document shows the average by month with an extension
showing a sales projection based on the monthly sales-share percentage times the
month's actual reported sales. Take a look.
Hispanic Market Growth                                                                   434
The percent of US population and percent of US New Vehicle Sales for the years
1995 through 2005 (projected).
Incentives by Segment                                                                    433
Shows the average MSRP, Average Discount in dollars and as a percentage of MSRP,
Average Transaction Price (dollars and percentage) and the average percentage of the
incentives paid for by the manufacturer.
Owner Defections from Segments                                                           432
Where do luxury SUV customer go when they leave the Luxury SUV segment? What
about defectors from the other segments? When they leave a segment do they
move to a pricier vehicle, one costing the same or costing less? This document
answers those questions for the years 2004, 2000, 1999 and 1995.
Income of New Vehicle Buyers                                                             431
A quick "nominal" and "2000 Dollars" comparison of the new-vehicle buyer's average
income for years 1970, 1980,, 1990 and 2000.
Import v Domestic Truck Demographics                                                     430
Shows age, gender, income and other quick data on the differences between import
and domestic light-duty truck buyers.
Off Lease Repairs                                                                        429
From scratches to broken glass, from interior stains to missing or broken controls,
here are the costs of repairing off-lease vehicles for calendar year 2000.
Profits per Vehicle Type                                                                 428
Shows sales, profit per unit, industry wide profits by segment, sales by segment and
profits by segment. Also see Document 266 for 1999 data and 1111 for more recent.
cy2000 Sales and Leases -- Lease Percentage Sort                                            427
For calendar year 2000, the by-model breakdown of total sales and leases.
cy2000 Sales and Leases -- Lease Volume Sort                                                426
For calendar year 2000, the by-model breakdown of total sales and leases.
cy2000 Sales and Leases -- Segment Sort                                                     425
For calendar year 2000, the by-model breakdown of total sales and leases.
Sunday, Holiday, After Hour Shoppers                                                        424
How important is that prospect who comes onto the lot on Sunday or when the dealership
is closed? This document shows the percentage who were previous customers,
time spent on the lot, those who will buy in six months and other data.
Average Age of Sportscar Buyers                                                             423
Age increases of Porsche, Corvette and Miata buyers/lessees over the past three decades.
Personal Use Sales Sort by 'Total Personal Use Value'                                       422
Sort of Document 416 from high to low by make and model.
Personal Use Sales Sort by 'Average Transaction Price'                                      421
Sort of Document 416 from high to low by make and model.
Personal Use Sales Sort by 'Personal Share'                                                 420
Sort of Document 416 from high to low by make and model.
Personal Use Sales Sort by 'Personal Volume'                                                419
Sort of Document 416 from high to low by make and model.
First-Time New, Used Vehicle Buyers                                                         418
Show new, used (from franchised), used (from independent) and used (from private
party) sales and the percentage that went to first time buyers. Also includes the average
age for the first-time buyers for each of these groupings.
Auto Industry Break Even                                                                    417
For years 1990 through current, the number of units the auto industry needed to sell
in order to break even. Includes the number of sales in those years.
Personal Use Sales by Model                                                                 416
Companion to Document 413. Shows same data by model by brand.
Very Important Document
Used vehicle sales by state -- 2000                                                         415
Data shows calendar year's UNIT sales, number of dealers, sales per dealer
and other data including casual sales, franchised and independent dealer sales.
NOTE: This is not the same as "transfers" which are always higher since many
vehicles change hands multiple times per year. ALSO SEE 120-124.
Top 10 Selling New, Used Vehicles                                                           414
The top 10 sellers for new and used (franchised and independent dealerships).
Personal Use Sales by Brand                                                                 413
Document shows the calendar year 2000 total sales and breaks out the percent and
unit volume that are "personal use" excluding business and fleet. Break out is by
brand. Also shows percent personal, transaction price for personal and total value
of those personal use sales.
Used Vehicle Sales by Race                                                                  412
Shows Hispanic, African-American, Asian, Caucasian vs. the National used-vehicle
volume, loyalty to dealership, loyalty to brand, lease percentages, cash, credit score
and more.
Tote the Note Delinquencies, Repossessions                                                  410
Of the dealers who retain their financing paper or tote the note, here are the
rates for delinquencies and repossessions. Broken down by 30, 60 and 90 days
late, involuntary and voluntary repos.
Banner Ads on Electronic Devices                                                           408
Shows the percentage of PDA, I-net capable cell phone, Web TV and desktop
computer owners who read, click through, trust and are annoyed by banner ads on
these electronic devices. Includes analysis.
Frequency of Vehicle Defects                                                               407
Here are the number of vehicle defects during the first five years of ownership
among vehicles purchased or leased for personal use. Shows GM, Ford, Chrysler,
Toyota, Honda, Nissan, M-B, Volvo, VW for years 1990 through 2000. Projection from 2002.
Reasons for Buying Leased Vehicle at End of Term                                           406
Here are the top reasons people who buy their off-lease vehicle at end of term take
that course of action. Include EOT as well as within the first year after EOT.
PT Cruiser Buyers                                                                          405
Some basic demographic information and reasons for buying this specialty vehicle.
New Vehicle Sales by Marriage, Income                                                      404
Shows the percentage of Americans who buy a new vehicle based on age (25-35,
36-45, etc.) and marital status (single men, single women, married men 1 income
household, etc.) for years 1985, 1990, 1995, 2000, and 2001.
Dealership and Third Party Service Usage                                                   403
How likely are new-vehicle owners to use franchised dealer service department, quick
service operations, national chains such as K-Mart or Sears or a service station for
their service needs. Breaks the data down by age of vehicle (new, 1-3 years old, etc.)
as well as various time frames after acquisition and if the customer has a service
contract or not.
Satisfaction with Lease Terms                                                              402
For the years 1995 through 2002, here are satisfaction scores for various lease
terms (24, 36, 42, etc. months). Also shows preferred lease terms.
Overall Satisfaction Scores                                                                401
On a 10 point scale, here are the by-brand satisfaction scores for sales, F&I (among
lessees and among finance customers), service and two points in vehicle ownership
(six and 12 months as well as among finance customers and lease customers).
Loyalty to Brand                                                                           400
A by-brand look at the percentage of new-vehicle buyers who are replacing a car or
truck with the same brand vehicle for years 1998 to current. Companion to
Document 06 (lessee loyalty to brand).
On Line Inventory Pooling                                                                  399
How effective is on line pooling of dealership inventory? Does it help retain shoppers
to a brand and to a specific dealership? Here is a very brief overview of the results
of a CNW national study.
Number of Vehicles Purchased by Age Group                                                  398
Shows years 1970 through 2001 and the percentage of new-vehicle sales that
were purchased by age groups 20-29, 30-39, 40-49, etc. Also shows the actual
number of vehicles purchased projected over the 10-year period.
Market Share                                                                               397
Shows historic Big 3, Asian and European sales and market shares for years
1992 through most recent plus a ten-year average.
Upper Income and by-Age Wish Lists                                                         396
Here are the purchase intentions for upper income consumers for years 1998, 1999 and
2000 (covering years 1999, 2000 and 2001). ALSO INCLUDES a by-age breakdown
for 21-27, 28-35, 36-50, 51-60, 61-70 years.
Registrations by State Through 2005                                                        393
Shows total registrations by state, region and total U.S. for
years 1996 through a projected 2005.
Average Vehicle Age by State                                                                 392
Shows a by-state, by-region and total U.S. vehicle age for passenger cars, light trucks
and the average for all vehicles.
Budget Elasticity -- Select Brands                                                           391
The difference between the original budget for a vehicle and the eventual payment
is depicted in an Index for Volvo, Jaguar, BMW, Mercedes, Lincoln, Land Rover and
Lexus. Shows shopping's mid-cycle and the eventual payment on a 100-point Index.
Typical Used Car Customer                                                                    390
Some quick stats on who buys used vehicles. Includes 1980, 1990 and 2000-2002.
Average age, income, etc.
Reason for Not Using Online Financing                                                        389
Why there has been a deterioration in the number of people willing to finance
their new vehicle on line. Includes those who had a firm online commitment
but switched to an off line source.
Key Market Impact on Sales                                                                   388
Shows years from 1986 and the growth in population, percent of population that is
the Key Market. Also breaks out new-vehicle intenders and sales as a share
of that Key Market.
Balloon Note Early Termination                                                               387
Quick look at 24 and 36 month contracts, the percent who terminate early and
the months prior to EOT that balloon note customers terminate.
Has Alec Left Yet?                                                                           386
The election's impact on purchase plans, specifically the Purchase Deferment Index.
Shows that the election drama actually impact October-December sales dramatically
by increasing the number of months people deferred a new-car acquisition.
3.1 is normal. This past election balloon PDI to a staggering 9.2.
Importance of First-Vehicle Loyalty                                                          385
What happens when a first-time used-car customer buys a particular brand? He or she
is far more likely to buy that same brand once in the new-car market.
Data breaks down GM, Ford, Chrysler, Toyota, Honda, Nissan and VW loyalty.
Defections from Leasing as Payment Gap Closes with Financing                                 384
As lease residual values rise, lease payments increase. As finance and other
incentives climb, financing payments decline. What happens when the gap closes
between the two? About a quarter will move from lease to finance.
New and Used Vehicle Sales -- 1984 to 2003                                                   383
A quick look at the total number of new and used sales by year.
Sales Per Outlet by Brand                                                                    382
October Data showing the number of cars and trucks sold by each dealership for
all of the different brands. If this is interesting to you, please let us know and we will
add to our "M" document list.
Primary Information Source -- New Vehicle Shoppers                                           380
Consumers 50 and over vs. the overall industry, showing the importance of TV ads,
magazine ads, recommendations by friends, relatives, business associates, et c.
Time Before Purchase                                                                         379
How long is the shopping process between the time a consumer first considers a
product and the eventual acquisition? Here's an intriguing look at various products
including Big Screen TV, CD burners, video game systems, MP3 players, automobiles.
Also shows the average number of products on the shopping list.
Retail Leases by Term                                                                        378
Personal use leases by the length of contract for years 1990 through most recent.
Credit Ratings -- Adult Consumers (U.S.)                                                     377
Based on CNW's unique scoring method, here's an A, B, C, D breakdown for
new and used vehicles, the total adult population for years 1998-2001
Use Personal Digital Assistant (e.g. Palm Pilot)                                         376
Dealer usage of hand-held PDAs including current ownership, regular use,
intentions to purchase for personal or business use, use by dealership employees
and the number that would be purchased.
Internet Defections                                                                      375
The percentage of consumers who are heavy web surfers (3 or more times per week,
at least an hour per visit) for years 1997 through 2001.
Internet Median Age                                                                      374
Younger web users are abandoning the web at a rather fast clip. Here's the median age
of those who use the web at least 3 times per week.
Purchase an Extended Warranty                                                            373
Shows the percent of new and used car buyers who opt for an extended warranty.
Includes new, 2-4 year old, 5-7 year old, 8-10 year old and over 10 year old models.
Upper End Lease/Finance/Cash Usage                                                       371
What is the real percentage of high-line car buyers using their own cash to
make a vehicle purchase (excluding any loan requiring a repayment such as home
equity)?
Internet Users Willingness to Use On Line Financing                                      370
Against the baseline of 1999, here's how the average consumer felt about going online
to find financing for a new car or truck. The deterioration is significant.
Used Vehicle Leases                                                                      369
Here's the monthly breakdown of used-car leasing by month for cy2000. If you find
this information interesting, let us know and we will add it to our "M" document list.
Response Time -- On Line Auto Info Request                                               361
The number of hours and days it takes for brokers, online dot-coms, auto
dealers and auto companies to respond to on line information requests.
Commercial Vehicle Sales by Model                                                        360
As reported by Automotive Fleet magazine, the by-segment breakdown of
commercial vehicle sales including rentals and government.
Debt Levels, Payments and Contract Length                                                358
Shows the debt, excluding interest, monthly payment including interest and the
average contract length for personal use vehicles by market segment (such as
Budget car, Compact SUV, etc.) for years 1997 through current.
Lessees: Positive Response to Follow Up Contact                                          357
This data shows the percentage of lessees who responded positively to pre-EOT
phone or mail contact. Data is broken down by the number of months prior to actual
EOT and whether the contact was "active" (requesting the lessee visit the dealership)
or "passive."
Product Usage Curves                                                                     356
Once a person buys a product such as a desk-top computer, in-car location or map
device, etc. how is the product used? That is, during the first weeks or months
do owners use the product more or less, about the same during the first six months?
Residual Losses                                                                          355
Broken down by market segment, here are the lease residual losses
for calendar year 2001. Measured against average
residual value projection at time of lease inception.
Explorer Customer Creditworthiness Scores                                                354
One impact of the Firestone recall has been the willingness of dealers and Ford
to accept customers with lower credit scores. Here's the by-month data for 2000.
Compares the Explorer scores with the compact SUV segment as a whole.
Tax Cuts From Bush and Gore -- Impact on Auto Sales                                      353
If the tax reductions proposed by Presidential candidates Bush and Gore were
enacted, how would it impact auto sales? This shows the relative increases in sales
if tax cuts take place. Also shows other industries such as the stock market,
housing, travel, used car sales, etc.
Light Emission Vehicles                                                                    352
Document shows a breakdown of the incentives offered by state for owning a light-
emission vehicle. Includes appropriate web addresses.
Alternative Fuel Vehicles                                                                  351
A look at the alternative fuel vehicles being offered by automakers including
a breakdown by type (such as electric) and model; engine type and other specs.
Insurance Coverage by Credit Card Company                                                  350
The type of insurance coverage included with use of a specific credit card and type
of credit card (gold, platinum, etc.)
US Medium-Heavy Duty Truck Sales                                                           349
Broken down by Class 4, 6 and 8, the sales for the first nine months of 2000 and 1999.
Credit Card Usage                                                                          348
What are people putting on their credit cars? We break it down by "needs,"
"enhancements" and embellishments for years 1985, 1990-Current.
Dealership Visits, Talked to Salesperson                                                   346
Shows the percentage of new-car shoppers who have visited a dealership during
the shopping process broken down by months prior to actual purchase. Also shows
years 1997 to 2000. Also shows the percent of shoppers who actually spent time
to have a discussion with a salesperson.
Discount by Segment                                                                        345
Shows the average discount by market segment as well as the discount given for
the top three models in each segment.
Excess Damage at Lease End                                                                 344
Average damage for years 1990 through 2002. Also shows percent of vehicles
damaged. For personal use leases. Replaces all other Excess damage documents.
Big 3 Originations -- 1993 to 2003                                                         341
Shows total sales, captive lease share, lease as percent of total sales, percent
financed by the captive, percent cash and captive originations. Shows years
1993 through 2001 (projection).
Follow Up and Closing Ratios Based on Leads                                                340
Shows online and offline sources of referrals and leads. Breaks it down by
source. Also shows the closing ratios based on type of leads for both new
and used vehicles.
Explorer on Shopping list                                                                  336
A weekly tracking of Explorer on SUV-intender shopping lists since the
Firestone tire recall became public.
Firestone Tire / SUV Safety Perceptions                                                    335
How consumers rate Firestone tire safety against Goodyear and Michelin
between July and today.
Interest Rate Paid by Creditworthy Score                                                   334
Shows the percentage of contracts written under different APRs
Also shows the Alpha score (A, B, C, D paper) and the
average CNW MR score by APR category.
Lease Consideration                                                                        333
The percentage of consumers who are aware and would consider leasing a new
vehicle. Shows various comparative percentages for years 1995-2000.
Certified Used Vehicles                                                                    331
Certified advertising spending index; share of certified that are domestic, Asian and/or
European; number of certified units sold and other quick tidbits.
Gross Profit -- New Vehicle Dealers                                                       328
Transaction prices, gross profit (percentage and dollar figures) for 1987-2002.
Independent Dealer Profile                                                                327
Shows gross profit, rent, selling prices and other data about independent dealers.
Canadian New-Vehicle Market Data -- Various                                               326
Why Canadians come into the new-vehicle market AND the reasons that they
left the new-vehicle market. Compares against U.S. Also shows the number of
vehicles on Canadian and U.S. shopping lists, amount of incentives and affordability.
Length of Time a Vehicle is in a Household                                                325
How long is a vehicle in an American household? This document shows not only that
data, but how long the first primary driver kept the vehicle before passing it along to
other family members. For years 1980 through latest
Source of Used Vehicle Sales                                                              324
Where do independent used-car dealers get their customers? Looks at classified
ads, drive-bys, referrals for years 1997-2002. ALSO identifies what caused the buyer
to stop and shop: Dealer Name signage, financing signage, banners, lighting, etc.
Remote Tire Monitoring Systems                                                            323
Interest in RTM systems at different price levels prior to and after Firestone recall.
Payment Thresholds vs. Actual Payments                                                    322
Lease vs. finance payment thresholds for new vehicle intenders for years 1990-2000.
Shows what customer anticipate spending vs. what they actually spent. Shows
difference between lease, finance, balloon and cash intenders' thresholds.
Why Shoppers Defect from a Brand                                                          321
Why those who have specific brands on their shopping lists drop that brand and
buy something else. Shows new and used shoppers by brand and t he primary
defection reason.
High Income Wish List                                                                     320
Here's the wish list of products that over-$100,000 income consumers want or
expect to purchase over the coming six months. Compares 1997-2000 and 1985.
Loyalty Based on Vehicle's Nationality                                                    319
Of new-vehicle buyers who purchased or leased a vehicle from a specific nation or
nationality during the first six months of 2000, the percentage who were replacing
a vehicle of the same nationality. Includes the number of vehicles "up for grabs."
Value of Trade Ins -- New and Used                                                        318
Of those vehicles traded in, the trade-in value. Broken down by those vehicles traded
for a new vehicle, used vehicle at a franchised dealership, used vehicle traded at an
independent dealership.
Consideration of a Brand New or Redesigned Model                                          317
Document shows how many buyers and lessees say they would be willing to
consider a totally redesigned or all-new model. Broken down by those who are
budget, small car, minivan, etc. intenders.
Consideration of a Vehicle by Nationality                                                 316
The percentage of Americans who say they are willing to buy a "foreign car"
including Korean, Italian, French, Japanese, British, Swedish, German, Big 3.
Used Car Dealer with Web Sites                                                            315
Percent of independent used-car dealers with an active web site. 1995-2002.
Cost of Leads                                                                             314
Dollar amount it costs to get a new, used or credit lead for years 1997-2000.
Referrals and Leads by Source                                                             313
Where do referrals come from? Online, friends, relatives, business associates, etc.
For years 1985, 1990, 1995-2000.
Basic Lessee Demographics                                                                312
Compares new and used lessees.
Actual vs. Reported Sales                                                                311
Shows the difference by month for years 1999 and 2000 (through July) between
what automakers report as their sales and the number of vehicles that are actually
delivered. Includes total industry and a half dozen specific manufacturers.
Wholesale Value -- 0 to 5 Year-Old Vehicles                                              310
The value of vehicles moving through auctions and the source of those vehicles.
Diesel Engines                                                                           309
Why do people buy a car or truck with a diesel engine? The top reasons given in a
national CNW study are in this document.
Initial Insurance Premium -- New and Used                                                308
Understanding that many people drop their insurance coverage soon after making
a vehicle purchase, this document shows the value of insurance premiums
ASSUMING the policies stayed in place for the entire year of 1999.
Incentive Distribution                                                                   307
This document shows years 1990 through most recent and how direct and indirect
incentives dollars were spent. Various incentive types are listed ranging from rebates
to low APR, from one-payment leases to delayed floor planning.
Disposal Distribution / Trade / Retain / Retention -- Trade In                           306
Fancy term for how long people keep their vehicle after buying it. Shows years 1990,
through most recent. Shows, for example, that 8.6 percent of vehicle purchased
in '90 were disposed of in the fourth year of ownership. In 1999 it was 14.9 percent.
California Data for 1999                                                                 305
Shows the value of vehicles leased in the Golden State, residual values, amount
still remaining on various length contracts by age.
Average MSRP and Buyer Income by Market Segment                                          304
Data shows the average sticker price of vehicle acquired
and the average buyer income by market segment.
Loyalty Based on Finance Type                                                            303
Balloon note, lease, conventional finance and cash sales for years 1998, 1999, 2000,
2001. Shows the percent of customers who return to the automotive
division, automaker, dealership and finance company.
Begin Replacement Vehicle Search                                                         302
When do people begin looking for a replacement to their current car or truck? And
how is it different between those who lease and those who finance? This document
shows both acquisition types by vehicle market segment.
Negative Equity -- Amount Rolled Over                                                    301
Shows the amount of roll over carried from one finance contract to another and
the number of payments that amount represents. Broken down by vehicle
market segment (such as Full Size SUV).
Lease Loyalty Based on Satisfaction Scores                                               300
If a customer is satisfied with a product, how loyal will he or she be to the dealer,
automaker and finance company? Shown as a percentage of repeat lessees.
Average Annual Mileage                                                                   281
The typical number of miles driven by auto owners for personal use vehicles
for years 1990 through most recent.
F&I Contribution to Dealership Profits                                                   280
Shows the share of profits generated by the F&I Department; the service contract
share of F&I profits and the service contract share of total dealership profits.
Wrangler Tid Bits                                                                        279
Ford says it's going to offer a Jeep Wrangler fighter. Here are some bits and pieces
about Wrangler owners that may be of interest in such a head-to-head competition.
For example, the average age is 32.2 years; 81 percent are male.
Odometer Fraud                                                                                 277
The odometer reading when purchased by current owner, odometer reading when
sold by previous owner, fraud cost to consumer per unit, percent of odometer
reading that was rolled back and the percent tampered with by market segment.
Also shows data for two, three and four-year old models.
Acceptable Delay in Delivery                                                                   276
If consumers order a vehicle, how long are they willing to wait for delivery?
Broken down by men and women, if their previous vehicle was new, if the
vehicle ordered is the customer's first new vehicle and if the customer is a so-
called "Trend Setter" or a "Value Shopper."
Used Dealerships: Size and Average Sales                                                       275
Breaks down vehicle sales by size of dealership; average transaction price by
dealership size; total value of sales; average used and new units and total
units and value.
Internet Advertising Effectiveness                                                             273
Money Trak survey shows 1998 through 2003. Shows the percentage of people
who read banner ads, sponsorships, direct email, Pop-up windows and sponsored
buttons. Also shows how annoying these are. Shows click through for each.
Retention of off-lease vehicles by customer and dealer; % returned to fin. co.                 271
For the years 1994 through 2000 showing the percent of off-lease vehicles that
are returned to the finance company or retained by dealer, lessee. By nameplate.
Contract length of off-lease vehicles returned                                              Also on 271
The original lease contract length of vehicles returned to finance companies
for 1997-2000.
Sales, Values Historic Data on Auto Market                                                     270
Historic and projected new and used sales, industry value, transaction prices, much more.
New-used vehicles by credit type (A, B, C, D)                                               Also on 270
This document shows share of A, B, C, D paper from 1993. Includes
share dollar value by paper type by year. Data is also broken down by financed,
leased, and cash for new buyers/lessees and by franchised and independent
dealers for used. Combined figures for franchised and independent used (excl.
private party). Share of B and C paper by franchised and independents.
Amount of new and used contracts financed                                                   Also on 270
Includes the amount of total U.S. vehicle sales that are financed, both dollar
and vehicle-volume as well as percentage of value.
New-used transaction prices from 1987                                                       Also on 270
New-used vehicle volumes, values                                                            Also on 270
Profits Per Vehicle Type -- 1999                                                                266
Here are the profit-per-unit levels for each market segment (Budget cars, etc.)
Industry-wide profits by segment ($), sales by segment and profits by segment (%).
In Car Web Access                                                                              264
How many people really want in-car Internet access? Here's what they
tell us. Divided by how much they'll have to pay for the service and their
desire for web access based on price.
Lessee phone follow-up vs. loyalty to dealer                                                   263
By nameplate, this document shows the percentage of lessees who recalled
receiving a phone follow-up call from their dealer. Compares against the
percentage of lessees who returned to the same dealer for next vehicle.
Internet Displacement of Other Media                                                           252
Of those people who used the Internet as a source of new-vehicle information, this
document shows the percentage who stopped using other means of collecting
such information such as dealer brochures, local newspaper ads, etc.
Marketing costs by model segment                                                           251
Shows the sales by market segments, share of total new-vehicle sales and the
share each market segment received of total marketing expenditures.
Shows changes in share vs. Marketing Expenditures vs. 1999.
Balloon note summary (companion to 223)                                                    250
Why do some customers use balloon note?
Source of Used Vehicle -- Preferences                                                      248
Used vehicle intenders looking for a car or light truck from one to three years old were
asked if they would consider purchasing a vehicle that was used
 by different sources such as a corporate fleet (for salespeople, as an example).
Average MSRP and actual transaction prices                                                 246
Overview of the average MSRP for vehicles including average discount and
transaction price excluding taxes and aftermarket add ons.
Internet buyers -- demographics                                                            245
A quick breakdown of nearly 16,000 new-vehicle and 9,100 used-vehicle
respondents who said they shopped the Internet for either a new or 1 to 3 year
old used vehicle. Breaks down male-female, number of automaker sites
visited, average number of hits per site, total automaker hits, time spent on
each site, percent men and women who printed out information from auto sites.
Personal Use Repossessions                                                                 243
Shows the percent of sales that are repossessed for years 1985-Current for both new
and used vehicles.
Rating MSRP by demo group                                                                  239
How do men and women of different ages view affordability of new vehicle sticker
prices? Breaks down the info by male-female and five age brackets.
Now includes salesperson perception of affordability.
Small business new-vehicle sales                                                           238
Here's a summary of CNW M/R's dealer survey looking at sales to small
businesses. Questions include the percentage of sales to small business
owners; business vs. personal use of those vehicles; loyalty of small-business
owners to dealership vs. loyalty of general consumer; lease share.
Life Expectancy of New Vehicles                                                            237
Data for years 1970 through 2001 for both cars and trucks.
Warranty summary of costs per vehicle                                                      236
Retail warranty expenses by domestic, Japanese and European segments for
years 1995-to-recent. Includes the number of vehicles receiving warranty work and
overall size of warranty business in billions of dollars.
Note that data is for vehicles used 80% OR LESS for business purposes
not 80% or more as stated in document 236.
Key Market Impact on Auto Sales                                                            235
By looking at the size of the automotive key market, core market and percent
of Wish List respondents who put a new vehicle on their purchase intentions
list, it was clear that the auto industry would hit the magical 17 million units in the
2000. What's in store for 2003 and beyond?
Buy Here Pay Here                                                                          234
A by-state breakdown of the number of licensed buy-here, pay-here lots.
Shows the number of franchised dealers with BHPH lots not located on their
franchised dealership property as well as Independent dealer BHPH lots.
Teens and Used Vehicles                                                                    233
Market size, percent teen sales, average age of teen used-car buyers, percent
male/female teen buyers; work history of teen new-vehicle buyers; what teens
drive by segment and country of origin; who makes payments; pay own insurance;
average price paid; shopping history; use of internet. New data on Document 133.
Lease dissatisfaction: Top 3 reasons                                               232
Excess wear, excess mileage charges and 'no equity' top the list of reasons
for people not being satisfied with their lease experience. Document shows how
these differ in the years between 1986 and 1998. These are the response of
those first-time, repeat and veteran lessees who say they WILL lease their
next vehicle.
Leases by term, 1993-2002                                                          231
Shows the percentage of personal use leases that are 12, 24, 36, 48 and 60
months by year 1993-2002 and an unweighted average by two-year increments.
Supply-demand for two-five year old vehicles                                       229
Supply-demand for relatively new used vehicles including off-lease, corporate
fleet, conventionally financed, etc. Compares this information against demand
for these vehicles by market segment (in millions of units).
Cash Sales                                                                         227
Shows years 1972 through 2000 and the percent of sales that were for cash.
Now includes financed as well as leasing shares.
This includes cash sales that do not require repayment of any sort such as
a home equity loan.
Reason for Selecting Specialty Vehicles                                            226
Shows about 20 vehicles (Boxster, Wrangler, Excursion, Volvo and more)
and the primary reason for selecting this model. Also looks at the percent of
buyers who previously owned this brand and/or previously owned a vehicle
in this market segment.
Incentive Summary by Calendar Year                                                 225
An adjunct to Document 101m showing the annual MSRP, total percent
incentives, total dollar incentives per model, manufacturer incentive share
and dealer incentive share. Also includes Transaction Price. Years 1970-2005.
Balloon note basics (companion to 250)                                             223
Two page summary shows share of balloon note by new to 10 year old vehicles.
Penetration by calendar years 1996, 1998-2001. Average transaction price,
balloon note value by segment and total contract length, captive finance share,
percent who renew at EOT, creditworthiness of balloon-note user.
Women customers and new, used car service                                          222
Shows data on female service customers, percent of new-used women buyers,
female service customer share, comparison of male-female spending patterns
on service. Years 1993-Latest.
Importance of comparison shopping                                                  221
Shows how important comparison shopping during each of the five purchase-
path stages including the number of vehicles being compared during each
of those stages.
Corporate and Government Used Vehicle Purchases                                    220
Shows the number, average age, average price, mileage when disposed of,
cost per mile and other data for corporate and government used-vehicle
purchases for years 1993 through a projected 2002.
Demographics and psychographics of SUV buyers, intenders                           219
Percentage of large and small SUV drivers who own stock, median age, serious
consideration of used vehicle, own a vacation home, and 20-plus other points of
interest about SUV drivers. Includes a comparison with owners and intenders
of all vehicles. Shaded area shows the percentage of disposable income used
for buying goods/services that can be classified as "needs" "enhancements"
(things making life easier such as a microwave oven) and "embellishments"
(pure luxuries).
Summary comparison of used car outlets                                             218
Compares superstores, franchised dealerships and independent dealerships
on 29 key issues ranging from quality of vehicles on display to the speed of
routine service. Unshaded area shows the results of CNW M/R's mystery
shopper study and consumer studies on a 10 point scale.
Leasing by credit union members                                                    217
Shows the percentage of credit unions offering leasing; awareness and
consideration of leasing by credit union members; percentage of credit union
lessees who are first-time vs. repeat lease customers. 1990-2000.
Distance Traveled to Make Vehicle Purchase                                         215
New, used 1 to 3 years old, used 4 to 6 years old, used 6-7 years old and used
older than 8 years old are included. Shows how
far both internet users and internet non-users will travel to make a purchase.
Retail used vehicle sales by age of vehicle                                        213
Shows total volume of used vehicle sales by age of the vehicle. Includes total
volume, average price, total value, franchised volume, independent volume, etc.
THE SECOND MOST IMPORTANT DOCUMENT TO HAVE NEXT TO 270                             211
Include source of financing, source of leasing, share of sales by outlet.
Used inflation, deflation of prices and projection                                 209
Used vehicle values are on the mend after deflating.
Loyalty based on monthly payment                                                   208
While originally done for leasing, this also holds true for financing. Shows the
influence monthly payment of a new vehicle vs. payment on current vehicle
has on loyalty to brand.
Awareness-consideration of leasing (new and used)                                  207
The awareness of used-vehicle leasing impacts the success of used-car leasing
programs (see document 210). Awareness among consumers that a used
vehicle can be leased, however, remains extremely low, holding back growth.
Loyalty coupons and their impact on floor traffic                                  206
Compares loyalty coupons' effectiveness against leasing, rebates, low APR.
Importance of certain options to Gen-Xers (by race, gender)                        205
A summary of how important certain options are to new- and used-vehicle
intenders. Includes a breakdown by Caucasian, African-American, Hispanic,
Asian and women. Based on a 10 point scale. National sample of 28,000.
Minority summary                                                                   204
Share of total population certain minorities are; share of new-vehicle sales;
percent of each minority who use sub-prime financing; are loyal to the brand;
loyal to the dealership and other data.
Gross profit per used vehicle sold by price -- 1998 to current                     203
Average dollar gross profit for used vehicles by price category for both
franchised and independent dealerships.
Used vehicles by state                                                             202
Shows both 1998 and 1997.
Retirees' wish list, current vehicle and intended vehicle purchase                 201
Shows the changes in retirees' intended purchases; current vehicle (source);
intended vehicle purchases (by source such as Japanese, domestic, Euro).
Includes views about comfort of their retirement vs. parents' retirement.
Equity impact on acquiring a new vehicle                                           200
The data series shows the impact negative equity has on a potential customer
purchasing or leasing another new vehicle. Includes data on various contract
lengths; when customer reaches equity position; percent of contract paid
before equity reached; average amount rolled-over to a new contract; percent
who purchased a new vehicle even though upside-down in previous car/truck.
Lessee data includes percent who don't re-lease if fees and down tops $1,500.
Percent lease go to end of term                                                    199
Quick analysis of the percentage of leases that go to full term broken down by
years 1994-2001, contract lengths, subvented or not, months terminated early.
Various leasing updates -- A good cornerstone document                             198
Includes a quick summary table for leasing reducing the number of vehicles
considered by shoppers; who recommended leasing (new and used); lack
of haggling among lessees (percent of others who haggle); minority leasing;
multiple-lease households; payment thresholds; likeliness to lease again.
Shoppers who became buyers -- new, used                                            197
Of those people who visited a new-vehicle dealership and of those who shopped
a used car outlet, the rate of sales to shoppers. Broken down by franchised
dealership visitors who shop new and buy new, shop used and buy used,
shop independent lots and buy, shop superstores and buy. Data is for years
1996-2000.
Credit Card Usage by Used Vehicle Buyers (See 88 for new)                          196
Data is broken down by age of vehicle purchased (1 to 3, 4 to 6 and 7 to 10
years old; includes average amount put on the credit card and the percentage
of buyers (by type of vehicle purchased) who used a credit card.
Consumer rejection of daily-rental used cars                                       192
Consumers who are in the market for a used vehicle say they do not want and will
not consider a vehicle that was a daily rental unit. They prefer certified used
vehicles, off lease, financed and repos before considering rental.
Transaction prices for cars, trucks (summary)                                      191
Shows car and truck sales and share of sales as well as MSRP for the
average car and truck sold, percent manufacturer incentives, amount of
incentives and adjusted transaction prices.
Average MSRP by market segment                                                     189
Average MSRP of new vehicles sold including average discount.
Sales vs. consumer confidence levels                                               188
An analysis of CNW data dating back to 1975 shows automobile sales ebb and
flow in close step to confidence levels. Except in the past three years. This
document shows actual sales for years 1994-2000 vs. sales adjusted to
confidence levels and other factors.
Sales and Leases by Model for 1998                                                 186
Each model from each automaker is listed showing both the sales and the
personal use leases share. This document also includes the EXCLUSIVE CNW
Marketing/Research data on first-time and repeat customer to the brand. For
example, it shows that 48 percent of BMW buyers and lessees (combined)
never owned a BMW before. This data is broken down by first-time (to the brand)
lessees and non-lessees (cash and finance).
New vehicle intender payment threshold by shopping process stage                   184
Early in the shopping process, many people say they are "new car intenders."
They have a notion of how much they intend to pay each month for their new
vehicle. Here's some data that shows how the payment threshold increases as
time progresses.
Lease Penetration by Market Segment                                                183
Data from 1985 through a projection to 2002 showing lease penetration by market
segment (e.g. compact sport utility vehicles). Includes both weighted and
unweighted average. also includes percentage of lease customers who take their
vehicle to a dealership for service and the percentage of open end leases by year.
Lessees who use dealership service departments                                            183
Open end leases                                                                           183
Does Daimler Purchase of Chrysler Help Chrysler sell cars, trucks?                        182
A quick look at how 2,817 new-vehicle intenders view the purchase of Chrysler
by the Mercedes parent company.
SUV defections, the reasons why                                                           181
A look at the reasons people left the SUV market for some other type of vehicle.
This breaks down the SUV market by brand as well as by sub-segment (such
as compact and mid-size SUV).
Historic Car and Light Truck lease share from 1984 through Projections                    180
Breaks down total vehicle sales, retail car/truck deliveries, pure business (fleet)
sales, personal use leases, pure consumer leases and other important data.
MSRP Affordability Index among demographic groups                                         179
This document shows how the concern over affordability of new vehicles has
changed since 1985. And how it has reversed course since automakers have
begun holding prices.
Off lease vehicles and contracts by type of lessor (such as bank, captive)                174
Shows the number of off lease vehicles returning for 1994 through 2002, the
percentage of off lease vehicles that will be returned to the original lessor (rather
than being purchased by the lessee or dealer) and other off-lease volume data.
This is a companion to document 173.
Used vehicle leasing                                                                      173
Most recent projection for the growth of used-car leasing over the coming few
years. Also includes the number of off lease vehicles expected to return to market.
ALSO SEE DOCUMENT 174.
Status of new cars and other products / services                                          172
In CNW M/R's annual status research, here are the status ratings for some
products including automobiles (new and used), new home, stocks.
Dealers who say used leasing important to their business survival                       also 172
Deterioration of new and used car intenders during the shopping process                    171
Not all of the people who originally wanted a particular brand actually purchase
that brand. But each nameplate is different. Here are the results of the 1997 and
1998 studies of deterioration rates for new vehicles. Some used info included.
No haggle new car purchasing investigated                                                 170
Broken down by age, median age, male-female, graduated college and other
demographic profile criteria. Shows how satisfied the one-price or no-haggle
customer was with the price both one month and six months after purchase.
Also looks at new intenders, new users (those who used a no haggle dealer),
used intenders, used users, researched the market via the internet, researched
via buyers guide and researched other methods.
Leases by Nameplate Volume, Share                                                         169
Shows leasing by individual nameplate for calendar years from 1996.
Leases 1998, sorted by domestic, European, Asian                                          168
Leases 1998, sorted by market segment                                                     167
cy1998 sales sorted by highest-to-lowest volume                                           166
Leases 1998, sorted by highest-to-lowest volume                                           165

Leases 1998, sorted by highest-to-lowest share                                            163
Used vehicles: How much consumers willing to spend by condition                           162
Annual study showing how much used-vehicle intenders are willing to spend
above, at or below Kelley Blue Book price and condition. Compares multiple years
for each market segment.
Spur of moment sales                                                                   161
The percentage of disposable income spent on "spur of moment" purchases for
years 1984 through the first quarter of 2000 by price category.
Wish List 2001                                                                         160
A look at the responses of more than 192,000 consumers about their purchase
intentions showing new vehicle sales stronger than they have been in a decade.
Also see Document 177
Segmentational Transaction Price, Downpayment, Contract Length, Payment                159
A summary, by market segment, showing the average 1997-2000
transaction prices including the typical or average downpayment, the length of the
contract, monthly payment and other information.
Ratings of brands                                                                      158
Consumers rate the quality, technology, dealer professionalism, safety,
desirability of features, value for the dollar and other factors of each nameplate
for the model years 1997, 1998, 1999. See Doc 559 for more recent years.
Used Vehicle Leasing by Type of Vehicle Leased                                         157
Used vehicle leasing demographics, use of vehicle, segment of vehicle leased
for years 1991 through a projected 2002.
Used vehicle leasing as a percentage of used car and truck sales                       156
Shows leasing as a share of total used-vehicle sales from dealerships as well as
actual and estimated used-lease volumes / sales for years 1991 through 2002.
Lease terminations and delinquencies                                                   155
Years 1997-2000 lease terminations and delinquencies by paper classification
including Voluntary turn back, repossession (involuntary), and delinquencies for
30, 60 and 90 days. Includes Capitalized cost of vehicles repossessed and
delinquent by A+, A, B, C, D paper.
Used Car Demographics and Importance of Certain Features in Vehicle Choice             154
Shows the share of men / women, median age, percent college, vehicle usage
(primary, secondary in family), payment threshold (monthly) willing to spend on
a used vehicle, the maximum length of contract and the maximum debt load
the intender is planning.
Shows the importance of a used vehicle's mileage, exterior appearance, interior      154 Also
condition, brand, proximity to dealership (close dlr), proximity to dealer service
(dlr serv), vehicle price in the selection of a particular vehicle.
Shows the credit rating (CNW M/R's 100 point scale) for the people who have          154 Also
purchased a used vehicle.
All of the data in document 154 is broken down by vehicle age (two, three,
four and five years old) and segment (budget, small, lower middle, etc.)
Companion to Document 154 above and Document 151 below                                 153
Compares the credit rating by segment and age of buyers for years 1996 and '98.
In addition, it compares the following items in the same manner for the same
two years: maximum term, maximum debt, importance of price, importance of
brand, share male buyers, percent use vehicle as primary HH transpiration,
median age, percent college, vehicle debt load against household income (HHI),
1996 Version of Document 154                                                           151
Source of used vehicle by segment -- 1998 Study                                        150
We asked "Who would most likely have the following types of vehicles" and
provided the brand names of dealerships as well as a generic "superstore"
response.
In addition, we asked who would have the largest selection of particular types of
vehicles (segments) among the different brand dealerships and superstores.
1996 Version of Document 150                                                             149
See above document
Number of 1999 new-vehicle customers by source of previous contract                      148
This is at tough one to explain. In 1999, 17 million people with 2-7 yr old vehicles
are seeing an end to the current lease or finance contract. In all, there are
about 17.6 million lease and finance contracts ending this year. What percentage
of these people will buy another new vehicle?
Dealer rate their sales staff's ability to explain or understand leasing                 147
There has been a shift in dealership owners and general managers view of their
sales staff's ability to understand leasing. Shows years 1990 through 2003.
Salespersonnel turnover                                                                Also 147
For years 1990 through 2000 including a projection for calendar year 2003.
Salespeople rate the pricing of new vehicles                                             146
The national study of dealership salespeople asks staffs to rate the overall or
general pricing of their manufacturer's products (Too high, About right, Too low).
This document breaks it down between those salespeople who lease at least
25 percent of their customers vs. those who lease to less than 25 percent of their
customers.
Consumer buy fewer "needs" and more "embellishments"                                     145
CNW M/R's unique "Needs" research shows that a larger share of personal
income is being spent on "embellishments" and in fact "needs" continue to
decline.
Purchasing, rather than leasing, grows as a viable option to lessees                     144
We asked lessees if they would have bought their new vehicle if leasing weren't
an option. We break it down by passenger cars and trucks as well as a combined
industry number. It is also broken down by segment (such as compact car, SUV).
Attitudes toward products made in various countries                                      143
This research summary measures Americans' attitudes toward various countries
and the products made in these countries. It shows, for example, that positive
attitudes toward products made in Mexico have grown significantly since 1985.
Ten countries are measured.
How important are computers to Americans?                                                142
We have been asking about the importance of in-home computers since 1984.
We break it down by "How important to your job is owning an in-home computer?"
and "How important to your child's education is owning an in-home computer?"
SUV defections and discounts from MSRP                                                   141
This document includes data for 1994 through 2000 showing
the percentage of SUV drivers who traded for some other type of vehicle. It also
compares that percentage with the growing percentage of MSRP being offered as
an incentive to buy or lease a new SUV.
Excess Wear and Tear                                                                     140
A dollar analysis of what it costs in excess wear and tear charges for leased
vehicles. Note that some of this data is "per vehicle" and other is wholesale.
Why people lease                                                                         139
The annual Lease Trak study shows the reasons people lease their vehicles. Why
lease? A shift is going on that shows, for example, a growing number who say
tax reasons are important. While not a large percentage, the good economy and
higher income provide a rationale that we haven't seen in years. Other reasons
include lower downpayment and lower monthly payment.
Balloon Note End-of-Term Actions                                                         137
Percentage of balloon note users who walk away at EOT, percentage of vehicles
returned to finance company with damage; amount of damage; average mileage
on balloon note, lease and finance vehicles; repossession rates and more.
Primary source of information on new vehicles                                          136
Internet is expected to grow substantially as the primary source of new-vehicle
information among those shopping for a new car or truck. Also includes
comparison with network and cable television as well as consumer magazines.
Salespersonnel turnover                                                                135
Expansion of document 147's salespersonnel turnover information by showing
the data for the years 1984 through the first quarter of 1999.
Weeks Needed to Buy New Vehicle                                                        134
CNW and Department of Labor stats on weeks needed to buy a new vehicle
and percent of income needed to buy a vehicle.
Teenage drivers, car owners                                                            133
Market size, percent teen sales, average age of teen new-car buyers, percent
male/female teen buyers; work history of teen new-vehicle buyers; what teens
drive by segment and country of origin; who makes payments; pay own insurance;
average price paid; shopping history; use of internet.
Cash buyers                                                                            131
Why do folks pay cash for their new and used vehicles? This document shows
the primary source of funds for the vehicle purchase, trade-in value as a share of
total acquisition cost; why paid cash rather than financed and if the trade-in was
fully paid for. Covers new and used beginning in 1996.
Certified used vehicles -- consideration                                               130
Percentage of shoppers looking for specific age vehicles (two to seven years old)
who say they would consider a certified used vehicle, even at a premium price.
Leases as a Share of Registrations by Region                                           129
Shows the number of vehicles leased as a share of registrations. For calendar
years 1996 to 2000, it reports the numbers on a by state basis.
It shows the same data by region (Midwest, south, etc.)
Ideal contract length                                                                  128
How often would new-vehicle buyers and lessees like to trade their current
car or truck? Here's a look for the years 1993 through the first quarter of 1999.
If you have a "find" or "search" capability, look for "contract length" in other
documents.
Gross profit per used vehicle sold by price -- 1999 (1st q)                            127
Average dollar gross profit for used vehicles by price category for both
franchised and independent dealerships. Also see doc. 203 for 1998 data.
Salespersonnel loyalty to dealership                                                   126
Why do salespeople stay at their current dealership? Among those who have
a high lease share of their sales, the reason is "repeat business." Among those
with a low lease share, the top reason is "high floor traffic." For years 1993-2001.
Lease presentations decline                                                            125
CNW M/R's look at the percentage of consumers who receive a lease presentation
and the percent of salespeople who make a lease offer to more than half of their
customers is compared for years 1995, 1997 and the first quarter of 1999.
Used vehicle sales by state -- 1994                                                    124
Data shows calendar year's UNIT sales, number of dealers, sales per dealer
and other data including casual sales, franchised and independent dealer sales.
NOTE: This is not the same as "transfers" which are always higher since many
vehicles change hands multiple times per year.
Used vehicle sales by state -- 1995                                                    123
Data shows calendar year's UNIT sales, number of dealers, sales per dealer
and other data including casual sales, franchised and independent dealer sales.
NOTE: This is not the same as "transfers" which are always higher since many
vehicles change hands multiple times per year.
Used vehicle sales by state -- 1996                                                   122
Data shows calendar year's UNIT sales, number of dealers, sales per dealer
and other data including casual sales, franchised and independent dealer sales.
NOTE: This is not the same as "transfers" which are always higher since many
vehicles change hands multiple times per year.
Used vehicle sales by state -- 1997                                                   121
Data shows calendar year's UNIT sales, number of dealers, sales per dealer
and other data including casual sales, franchised and independent dealer sales.
NOTE: This is not the same as "transfers" which are always higher since many
vehicles change hands multiple times per year.
Used vehicle sales by state -- 1998                                                   120
Data shows calendar year's UNIT sales, number of dealers, sales per dealer
and other data including casual sales, franchised and independent dealer sales.
NOTE: This is not the same as "transfers" which are always higher since many
vehicles change hands multiple times per year.
Interest Rates Charged                                                                119
The new-vehicle interest rates charged by new-car dealerships in 1998 and the
first quarter of 1999 (in two-percentage point increments, e.g. 4.1 - 6 percent).
ALSO INCLUDES the percentage of finance contracts that are rewritten at a lower
rate during the contract period based on credit criteria (A, B, C, D paper).
Off-Lease, Off-Finance, Non-Retail Used Car Summary                                   118
This document lists the number of vehicles expected back to market for the years
1994 through most recent. Data includes two, three, four and five year old vehicles
which are coming off lease, off finance and non-retail (such as fleet, car rentals,
etc.).
Business Leases                                                                       117
Of the vehicles sold to businesses (20 percent or less for personal use), the
percentage that are leased rather than purchased for the business fleet.
Discount from MSRP                                                                    116
The percent of MSRP customers are paying for vehicles (by market segment).
Data includes both dealer and manufacturer incentives.
Multiple Lease Households                                                             115
The percentage of lease families with more than one leased vehicle.
Also see document 198.
Pay Raises and New Vehicle Purchases                                                  114
Do pay raises and promotions generate new vehicle sales? A quick overview of
the percentage of consumers who make a vehicle acquisition within six months
of pay raises (by percentage increase in pay).
Customer Reception to Leasing                                                         113
For the years 1996, 1997 and 1998, the percentage of dealership owners and
general managers who say that showroom visitors are more or less receptive to
a leasing presentation. Broken down by five levels of change versus year ago.
Reducing Repossessions and Delinquencies                                              112
A long-term CNW M/R study shows that allowing customers to add certain
options actually entices them to make sure payments are made on time.
Used Leasing by Term                                                                  111
Of the used-vehicle leases written, here are the length of terms.
Finance Contract Length -- New and Used                                               110
This document shows the length of finance contracts (excluding leasing and
balloon note) for the years 1994 through 2002. The average length of
contract, the desired trade in cycle and the percentage of finance contracts
written by length of that contract (12-24 months, etc.)
Buy Rate by State                                                                        108
The interest rate charged for new and used vehicles that were financed. Broken
down by state and by interest-rate bracket starting at less than 6 percent and
increasing by one-percentage-point through 22-plus percent. 1997-2000.
Finance and Lease Downpayment Levels                                                     107
The percentage of lessees and buyers who made a downpayment for their new
vehicle and the amount of that downpayment. Broken down by market segment.
Used Leases by Term                                                                      105
The percent of used leases broken down by length of used-vehicle lease contract.
Shows years 1990 through a projected 2002. Breaks it down by 12, 24, 36, 42,
48 and 60 months.
Dealer Satisfaction with Brands -- Selected List                                         104
Shows GM, Ford, Chrysler, Toyota and Nissan dealer satisfaction with advertising
themes, advertising effectiveness (generation of floor traffic), dealer relations
(including rapport with field staff) and products.
Family Attitudes Toward Select Minivans                                                  103
A quick summary of consumer attitudes toward minivans comparing 1998 and
1999 Family Trak responses. Total responses: 24,000-plus.
Debt Exposure -- New Financed, New Leased, Used by Type of Outlet                        102
Shows the calendar year 1998 data for consumer debt exposure for those who
purchased a new or used vehicle. Broken down by "captive," "finance company,"
"banks," "credit unions," and other outlets. Shows the consumer's share of
the value of the vehicles.
New Vehicle Prices by Age of Buyer/Lessee                                                100
Document shows the MSRP and Transaction Prices for vehicles purchased by
certain age groups.
Used Vehicle Sales Costs                                                                 99
Cost per unit; average gross per unit; average net per unit; percent sales with trade;
percent of inventory from auction; average finance and insurance income
Preferred Payment Method                                                                 98
New-vehicle intenders' preferences for method of making a new-vehicle payment.
Includes payment coupon booklet, direct (from checking) withdrawal, monthly billing;
other methods.
Used Car v Truck Sales by State                                                          96
The by-state breakout of car vs. truck sales including unit volumes and percentage.
Percent lessees Returning to Leasing Dealership for Light Service                        95
This document shows the percent of lessees who say they have light service
done at their leasing dealership. For years 1985 through 2002.
Showroom Visitors Who Actually Buy                                                       94
Men and women breakout of new and used dealership visitors who actually make a
vehicle purchase. Includes superstores. For years 1996-Latest.
Lease Follow-up Effectiveness                                                            93
Look at a mix of phone and mail and what frequency actually helps renewals.
Shows, for example, the percentage of repeat customers of short and long term
leases for one phone contact at six months, one phone and one mail contact, etc.
Size of Franchised Dealer Market                                                         92
Breaks down the total sales of franchised dealerships by new, used, service and
warranty and finance departments.
Wholesale Prices of Used Vehicles                                                              91
Here are the average wholesale prices purchased at auction as well as dealer-to-
dealer for the years 1990 through a projected 2002.
Buyers of Off-Lease Vehicles                                                                   90
If they would have purchased a new vehicle, would they have purchased the same
make? A look at their responses for years 1994, 1996, 1998 and the first half of '99.
Also breaks it down by market segment.
Internet as the Primary Source of New Vehicle Information                                      89
It's not what you heard. Here's the actual data. Compares those with Internet access
against the entire pool of new-vehicle buyers. Includes those who shop the Internet
for years 1990 through a projected 2005.
Credit Card Usage for New-Vehicle Downpayment (See 196 for used)                               88
The percentage of new-vehicle sales where a credit card is used for the downpay-
ment. Includes years 1995-latest. This includes a break-
down by segment, the percentage of men and women who have used a credit
card in this manner and the average amount charged to the credit card.
Losses on Leases                                                                               87
Percent of off-lease vehicles that go back to finance company and the average loss.
Certified Used Vehicles: Reasons for Selecting, Which is Most Important                        86
Shows the primary and all reasons for selecting a certified used car among intenders
as well as eventual buyers. Also shows the Purchase Path for 1 to 4 year old used
vehicle (certified) buyers and if they considered a new vehicle or not.
Upside Down Lessees                                                                            85
Percent of lessees who are upside down at the time of signing a lease agreement.
Includes both the percentage and dollar figures.
Unit Sales by Franchised, Independents and Size of Dealership                                  84
Average new and used vehicles per month sold, transaction prices, total value
and other data based on the actual size of the dealership in units per month.
Small Business Vehicle Acquisitions                                                            83
Shows the number of intenders as well as the percent who actually visited a dealership
while considering adding vehicles to the company fleet. ALSO shows the reasons
for dropping out of the new-vehicle market.
Transaction Prices by Model for Calendar Year 1998                                             82
By model, here are the unit sales, average transaction price, total value, share of
total value and share of total units for calendar year 1998. This one breaks down the
data by market segment such as Budget Car, Compact SUV, Full Size Pickups, etc.
Satisfaction by Contract Type                                                                  80
On a scale of 1 to 10, here are the satisfaction levels for leasing, financing, balloon note
and cash at various points in time of ownership for years 1985, 1990, 1995-2003.
Financing Intentions by Time Frame                                                             79
During the months prior to actually acquiring a vehicle, here are the percentage of
new- and used-vehicle intenders who say they plan to finance, lease or pay cash for
their vehicle. Shows how leasing grows over time while financing declines. For years
1997 through the first half of 1999.
Satisfaction with Lease Mileage                                                                78
For years 1994 through 1999, here are the satisfaction levels (on a 10
point scale) for 10k, 12k, 15k and 18k lease contracts.
Sales, Floor Traffic and Contract Signing by Day of Week                                       77
The percentage of new-vehicle sales by days of the week for the years 1980, 1985,
1990, 1994-2007. Now includes Floor Traffic and Contract signing.
Salespeople and Leasing                                                                        75
Shows the percent of salespeople who mention leasing based on their tenure
as a new-car salesperson for years 1993-2000. Also: Lease share of total sales-
person sales based on tenure and turnover rates of those who sell 25 percent or
more lease and less than that amount.
Household Income 1999 vs. 1989                                                        73
Data by state and region.
Computer Purchase Prices                                                              72
Compares the average computer price for each year since 1985 in 1998 dollars.
Safety and Its Importance                                                             71
On a 10-point scale, the importance of safety for different vehicle segment buyers.
Quality of Used Vehicles                                                              70
Shows reported quality on a 130 point scale as reported by buyers of those
used vehicles by age of vehicle 1 to 4 and 5 to 8 years old. Shows the unweighted
average has climbed dramatically since 1990 for both the newer and middle-aged
vehicles.
New Car Shopper Focus by Time Period                                                  69
In the process of buying a new vehicle, each customer looks at five distinctly
different areas: Personal/Family Needs, Available Models, Styling (or "Style"),
Features and Price. Over the entire shopping process -- from the time a consumer
first considers buying a new vehicle until actual acquisition -- he or she goes
through SEVEN Stages. These tables, broken down by brand such as "BMW,"
show the importance of the different consideration issues (Needs, etc.) at each
of those stages. Based on a five-point scale.
Lease Share by Month (Personal Use)                                                   68
By month, this shows lease penetration for the Industry as well as the
fall-off in upper income men as new-vehicle lessees.
Supply and Demand for 2-3 Year Old Vehicles                                           67
Shows the demand in millions and supply in millions for various market segments
for calendar years 1994-2001 with a balance between the two.
Perceived Quality of Used Vehicles by Brand                                           66
This is the used vehicle customer's PERCEPTION of quality of all brands.
We use a 10-point scale. Used-car superstores are included.
Excess Lease Mileage Charges and Overages by Term                                     65
Shows cy95 through recent data. Percent of 12k lease
signers with excess mileage charges; excess mileage by 15,000, 12,000 and
10,000 mileage leases; average charge by lease mileage; excess mileage
over the entire lease term.
Top 20 Leased Vehicles; % Return to Lessors; Avg Lease Term; $ Gain/Loss              64
For years 1998 and 1997, we show the number of leased vehicles (top 20 name-
plates), percent lease, average lease term, percent returned to lessor and the
average gain or loss per nameplate.
Midsize Nameplate Transaction Prices                                                  63
What the average MSRP and average Transaction prices were in January-May
of this year and all of 1998 for 13 intermediate or mid-range vehicles including
GM, Ford, Daimler-Chrysler, Honda and Toyota models. Shows the dollar
incentives from the manufacturer and percentage of manufacturer incentives.
Top 25 Best Cities for Internet Auto Sales                                            62
The highest rates of Internet auto shopping among those who eventually
purchased a new vehicle can be found in the San Francisco-Oakland-San Jose
DMA. Among heavy Internet users, Anchorage ranked first.
Lifetime Expenditures by New Vehicle Customers                                        61
What's a new vehicle customer worth over his or her lifetime? Using 1999 dollars
here's the life-time expenditures for the average American who makes a new
vehicle purchases.
How Big will Internet Auto Financing Get?                                                60
On line auto loans are set to boom. Here's the projected growth rate from 1995
through a projected 2005. Document shows Retail (Personal Use) Sales,
Total Loans, Percent Loans are of Total Sales, On Line Loans, Percent On Line
Loans were of Total Loans, Average On Line Loan Amount, Total Value of
On Line Loans and the Rate of Grow versus the previous year.
Using the Internet for Lease Follow Up                                                   59
Here are the graphs and charts related to lessees' responses to questions about
the Internet being the medium for automaker, dealer or finance company loyalty
effort. See LTR/8 for companion analysis.
Luxury and Near Luxury Buyer Consideration                                               58
Among those who eventually acquired a luxury or near luxury nameplate (select
models), here are the percentages who considered other brands.
Also shows the creditworthiness of those who bought or leased nearly 30 models.
Document includes the percentage of buyers/lessees who previously had the
same brand vehicle; the satisfaction with various models by both first-time and
repeat customers to those models.
Dealer Attitudes About Manufacturers                                                     57
Here is an expansion of Document 104 showing the ratings dealers gave toward
various automakers/divisions relative to relations between dealers and factories.
Average New-Used MSRPs by State                                                          56
For the years beginning in 1996 here are the average MSRPs for
vehicles purchased or leased in each state. It also shows the change vs. the
previous year.
e-Mail Auto Info Requesters Purchase Patterns                                            55
The percent of requesters who buy elsewhere or not at all, the additional loss
caused by delayed responses vs. providing an immediate response and the
percent lost because of delayed response vs. an immediate response. Broken
down by three hours to over 48 hours. ALSO SEE DOCUMENT 53
Dealer-Manufacturer Incentives for Select Light Trucks                                   54
The growth of incentives as a share of MSRP from November 1996 through
November 1999 for 10 high-volume SUVs and pickups.
e-Mail Auto Info Request Delays -- Lost Revenue                                          53
Here is an extrapolation of the costs associated with delaying a response to
a new-vehicle shopper who e-mails an information request to a dealership. Includes
losses in finance, new-vehicle margins, used-vehicle (trade) margin, aftermarket
product sales.
Finance Share by Source                                                                  52
Share new-vehicle financing and leasing that is held by captive finance companies,
banks, credit unions, finance companies and others. This is an UPDATE.
Higher Prices for Internet Buying Services                                               50
Here is a comparison of the prices paid for new vehicles offered by public super
stores, private mega-dealership chains, internet buying services and conventional
dealerships for the years 1995, 1997, 1999, 2001, 2003. Includes comparative "baskets"
of Sedans, Upper End Sedans, SUVs, Minivans and Pickups.
Value of Vehicles Retailed (Excluding Business/Fleet)                                    49
Shows the dollar value of vehicles that were retail financed, leased and cash
personal-use acquisitions. Both new and used. Total amount financed. Average
term and amount of financing "on the books."
Web Site Visits                                                                          48
Of all people who visit an auto web site, the percentage who actually buy a
vehicle regardless of the make within six months. Broken down by brand;
car-truck; domestic, Asian and European makes.
Used Car Purchases -- Business to Business                                            46
Excluding trade ins, what percentage of franchised and independent dealer
used cars come from? This document shows the percentage, number of units,
average price and value by franchised, independent, wholesalers, auctions,
factory, online and other sources.
Internet -- Business to Business Used Data                                            45
Preferences for buying used vehicle inventory over the Internet and the reasons
franchised and independent dealers give for NOT wanting to purchase cars and
trucks online. Covers calendar years 1997-99.
Luxury Aspirations                                                                    44
What cars to luxury intenders aspire to? Broken down by domestic, Asian
and European; by age brackets.
Used Vehicles -- Cash, Finance, Lease shares                                          43
Covers the past three years and shows the percentage of used vehicle sales
that were paid for with cash, financed or leased. Broken down by 2-5 year old,
6-10 year old and over-10 year old vehicles.
End-of-Term Activity for Lease and Balloon Note                                       41
Shows EOT activity among lessees and users of balloon note contracts who
walk away, extend month to month, re-lease, extend their balloon note contract,
etc. Broken down by 24, 36, 48 and 60 month contracts.
Source of Automotive Information                                                      40
Percentage of new-vehicle intenders and people who eventually buy a new car
or truck who use various media to obtain information about automobiles. This
includes TV, magazines, the Internet, etc.
Miscellaneous Used Data                                                               39
Three questions: What's the average retail value of automobiles coming off of
3-year leases? What's the average wholesale value of the same vehicles?
Of those used-car loans or leases, what percentage are financed at the dealer
vs. those who walk in? Broken down by franchised and independent dealerships,
2-5, 6-10 and over-10 year old vehicles.
Used vehicle sales by state -- 1999                                                   38
Data shows calendar year's UNIT sales, number of dealers, sales per dealer
and other data including casual sales, franchised and independent dealer sales.
NOTE: This is not the same as "transfers" which are always higher since many
vehicles change hands multiple times per year.
Used Car v Truck Sales by State -- cy1999                                             37
The by-state breakout of car vs. truck sales including unit volumes and percentage.
Cost of Retaining Used Car Inventory                                                  36
Franchised and Independent per day, per vehicle cost of keeping a vehicle in
used-car inventory. Broken out by 0-15, 16-30, 31-45, 46-60 and Over 60 days.
Average Days in Inventory                                                             35
For franchised and independent dealers, the average number of days that a
vehicle is kept in used-car inventory before being sold, traded or auctioned.
Gross Profit -- Used Vehicles                                                         34
The gross profit for each new vehicle sold by independent and franchised new-car
dealers based on the actual transaction price. For vehicles under $5,000 to
$50,000 by price category. Shows gross profit for calendar years 1998-2002.
Used Vehicle Repairs -- Costs Prior to Resale                                         33
The data represents the reconditioning costs incurred by the selling dealerships.
For vehicles 1 to 3, 4 to 6, 7 to 10 and Over 10 years old for franchised and
independent dealers. Also shows the return on such reconditioning.
Program Cars                                                                       32
The size of the program car market for years 1995 through 1999. Also shows
each year's volume for Asian, European and Big Three automakers.
Web Sites                                                                          31
The number of dealers (new, used large, used medium and used small) who have
an ACTIVE web site. Years 1996 through 1999 are covered.
Used Vehicles Insurance                                                            30
The percentage of used vehicles that are fully insured and the average premium.
This data is for vehicles 1 to 3, 4 to 6, 7 to 10 and Over 10 years old for
calendar years 1995 through 1999.
Used Vehicle Trade In Rates                                                        29
Of vehicles sold on a franchised or independent used-car lot, the percentage
that came from trade ins rather than auctions, wholesalers or other sources.
Canadian New Vehicle Sales                                                         28
Canadian new-vehicle sales levels by brand and by market segment.
Canadian Overview                                                                  27
Compares U.S. and Canadian floor traffic, confidence levels, incentive
levels, perceptions of affordability (1998 and 1999), size of new-vehicle
Key Market and Intender Pool.
Focus Groups                                                                       26
An emotional reaction to Detroit and LA auto show production and concept
vehicles. Avalanche from Chevy does well; Focus from Ford doesn't.
Dealership Profitability                                                           25
For the years 1998 through 2003, a by-division or by automaker breakdown of
profitability. The index is based on a scale of 100 with 100 being the breakeven
point (excluding owner's compensation).
cy1999 Leases Sorted by Retail Sales                                               24
Every model sold in 1999 is included and leases by model from high sales to
lowest sales shows lease units and share.
cy1999 Leases Sorted by Personal Use Leases                                        23
See document 24
cy1999 Leases Sorted by Lease Share                                                22
See document 24
cy1999 Sales and Leases Sorted by Domestic, Asian and European Brands              21
See document 24
cy1999 Sales and Leases Sorted by Market Segment (Budget cars, etc.)               20
See document 24
Vehicle Payments by Ethnic/Gender Groups                                           19
Shows differences in interest rate and payment in 1999 for white male, white
female, Hispanic male and female, black male and female. Also shows the
percentage who use the manufacturer subvented finance programs.
Average Lease Term by State                                                        18
Shows the number of months for lease contracts by state for years 1993-2003.
Average Lease Term by Region                                                       17
See above only data is sorted by region such as Agricultural Midwest.
Loyalty Due to Service Department Usage                                            16
Loyalty to a dealership based on how frequently service department customers
return to that service department. Includes the percentage who return for
service on other vehicles, make new or used vehicle purchases, etc.
Loyalty Due to Use of Captive Finance Companies                                    15
Compares loyalty to an automotive company or division due to use of the
captive finance arm vs. non-captives. Also compares industry average for
leasing vs. financing (captive vs. non-captive). Includes years 1996-1999.
Home Equity Loans                                                                       13
Shows the number of units purchased with the use of funds from a home equity
loan. Also shows the value of the vehicles purchased using a home equity loan.
Compares the data with cash purchases and total industry sales.
Sample Transaction Prices                                                               12
Document shows transaction prices for years 1995-1999 for small, core middle
and upper-middle segments. Shows the average MSRP, average discount
and average transaction price. Now includes Prestige Segment.
Brand Consideration of New Intenders -- Broad View                                      11
The broad view survey shows on a 10-point scale the brands being considered by
new-vehicle intenders. Document includes GM, Ford, Chrysler, Toyota, Nissan
and Honda.
Sales and Leases by Model                                                               10
The complete master document for 2000, 1999 and 1998 showing each model for
each company or division. Includes leases, sales and lease share.

Lease by Market Segment -- Condensed                                                    8
Shows leases and sales as well as lease share by market segment. The
condensed version only shows the totals for the segment, not including the
models that are included in those segments (see Document 20 for segment
details).
Closing Ratios Used Cars                                                                7
The percentage of shoppers who visit a showroom, used car lot or private party
residence to consider a vehicle who actually make a purchase.
Lessee Loyalty to Company                                                               6
Leases from all sources shows by brand the loyalty to the Division or single-
division automaker for years 1998 to 2000.
Used Vehicle Sales by Age -- 1999-2003                                                  5
Sorted by age of vehicle and average price as well as showing total value by
vehicle age of used car sales.
Used Vehicle Sales by Brand -- 1999-2007                                                4
Shows used sales by the nameplate / brand as well as the share of used
vehicle sales (percentages). Broken down by cars and trucks by nameplate.
Deterioration by Brand -- 1997-2000                                                     3
Measures the brands on new-vehicle shopper intender lists at the beginning of
the new-vehicle search and eventual acquisition. Shows on a per-100k basis
which indicates the number of people who need to put a brand on their
shopping list for each 100,000 eventual sales.
Time Spent at a Dealership                                                              2
The percentage of time actual buyers spend in the showroom, in the F&I office
and in the sales office. Shows both the percentage of time and the number of
minutes.
SUV Fleet Sales                                                                         1
The percentage of sport utility vehicles that are sold to fleets for years 1995-2000.



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Documents Updated Monthly or Quarterly
Monthly and Quarterly Documents


Hybrid Motivators                                                                          135Q
What drives hybrid vehicle buyers? A quarterly look at the key reasons' importance from
emissions to fuel economy to "making a statement."
Floor Traffic by Age by Quarter                                                            134Q
A new metric that measures the age of floor traffic by age vs. previous year's quarter.
Month over Month by Market Segment                                                         144m
Sales increases and decreases by market segment (e.g. Budget cars)
Month over Month by Model                                                                  142m
Like CNW's regular brand data on month over month sales increases and decreased, this
new document looks at sales by model.
Pent Up Demand                                                                             140m
Those who have postponed rather than cancelled plans to buy a new vehicle.
Transaction Price as a Share of MSRP                                                       136m
Monthly difference between the average MSRP and the actual transaction price for
all vehicles sold in that month.
Used Leases -- Volume and Cap Cost                                                         134m
From January '04 to current, the number of used leases and the cap cost on the lease.
Certified Pre-Owned Turnover and Premium                                                   133m
A monthly look at the number of days a Certified Pre-Owned vehicle stays on the dealer's
lot and the average premium paid for CPO cars and trucks.
Sales by Finance Type by Month                                                             131m
Leases, Cash and Finance Sales by brand car and truck. Includes monthly and YTD.
Big Six Fleet Sales by Month                                                               129m
GM, Ford, Chrysler, Toyota, Nissan and Honda sales to fleets from small to large.
Residual Value Index                                                                       128m
CNW's unique look at how residual values will perform based on TODAY's lease
contracts and what future residual values will likely be.
MARKET SHARE BY SEGMENT BY MONTH FOR YEARS 2005-2008                                       126mH
Companion to Document 126m
Market Share by Segment by Month                                                           126m
Shows monthly data. Very informative for comparing monthly segment growth or shrinkage.
Average USED Vehicle FICO Scores                                                           125m
A monthly tracking of the FICO scores of those who purchased a USED vehicle.
Average NEW Vehicle FICO Scores                                                            124m
A Monthly tracking of the FICO scores of those who purchased a NEW vehicle.
Financed and Cash Used Vehicle Sales by Used-Vehicle Channel                               123M
Shows the number and percentage of used vehicles that were sold for cash or
with a finance contract. Leasing is included in the finance data.
Share of Sales with Incentives                                                             121m
From January 1994 through current month the percentage of vehicles on which incentives
 are given.
Total Vehicle Sales by Month                                                               120m
Combines both new and used sales data going back to October 1996.
Car and Truck Incentives                                                                   119m
Monthly look at incentives broken down by trucks and cars.
Internet Used Vehicle Sales                                                                118m
How important is the internet to used-car sales? Here are some hard numbers showing
the number of vehicles offered on the I' net and the share that are sold.
Income v MSRP, Income v Transaction Price v Median Age                                       117m
A new regularly recurring column showing the average MSRP and transaction prices for
vehicles sold each month, the average income of consumers buying those vehicles and
the ratio of income to price. Also shows median age of buyers for that month.
Same Store New-Used Sales                                                                    116m
Sometimes showing same-store sales data improves the picture of just how good or
bad the actual new and used vehicle market is. This is a new addition to CNWbyWEB.
Month Over Month Sales                                                                      115m
Document 115m calculates the month-to-month changes in reported sales.
While year-over-year remains critically important, month-over-month is weather,
incentive and geographically more sensitive.
Used Vehicle Days' Supply                                                                    112m
Inventory being carried by used car dealers (franchised and independent).
Confidence Levels and Floor Traffic                                                          108m
This document now shows the interaction of Floor Traffic and Confidence in a more visual
way than Document 105m.
Used Vehicle Sales by Sticker Price                                                          107m
The price franchised and independent dealers are asking for their vehicles vs.
the actual transaction prices for those vehicles.
Used Vehicle Sales by Type of Outlet                                                         106m
Shows used vehicle sales by month by type of outlet (franchised new-car dealer,
independent used car dealer and private party (casual).
New and Used Floor Traffic, Confidence Levels                                                105m
The monthly numbers for new and used car floor traffic
and consumer confidence (CNW M/R methodology).
Jitters Index                                                                                102m
What issues give American consumers the Jitters? For example, how important
are rising gasoline prices? Food prices? Federal income taxes? Just meeting
day to day needs? The exclusive Jitters Index shows a rising concern for some.
Incentives by month -- 1990 to Present                                                       101m
CNW M/R's exclusive monthly incentives report shows the complete picture. This
document includes the average MSRP for the month, the average incentive
from automakers as well as dealers, adjusted transaction prices and other data.

Loan Approvals                                                                               1483



Incentive Components                                                                       Incentives
Companion to Document 101m, this MS Word file shows breaks out the various
incentives and how CNW calculates its monthly incentive report.
Auto Loan Application Approvals                                                              1409
Quarterly and monthly approval rates for Prime, Near Prime, Sub Prime and Overall.
Floor Traffic by 10-Day Period                                                               1408
The CNW Index for new-vehicle floor traffic. Companion to Green Document 105m.
Retail vs. Total Sales                                                                       1315
Sales by dealers to commercial as well as consumer customers. Shows total sales,
retail sales and sales by dealers as well as share retail and share by dealers.
Closing Ratios                                                                                832
The national rate of closing to floor traffic ratios.
Companion to Doc 497
Zero Percent Financing Impact                                                                  648
Zero percent financing offers have lost some of their impact during the final quarter of
2002 in terms of being a floor traffic builder.
Payment, New and Used Vehicles                                                                 627
Shows monthly new transaction price, used transaction price, average term and
average monthly payment. Includes historical data to January 1998.
Incentive Impact on Auto Sales                                                                 456
What incentives cause consumers to do: enter the market, buy sooner, switched
primary brand, etc.
Gasoline Price Perceptions                                                                     435
Monthly shifts since January 2000 in consumer views about gasoline prices. (Compare
against the "Jitters Index" Document 102m) asking if they anticipate prices increasing,
decreasing or staying the same. Quite revealing about attitudes.
Monthly Lease Payments                                                                         395
Lease payments by month for years 1990 through current in both 1999 dollars and
"nominal" dollars.
Confidence Levels -- Import vs. Big Three Intenders                                            372
Using the CNW Confidence Index (1985=100), here's the confidence levels of those who
intend to buy a Big Three or import vehicle. Data is broken down by 10-day period
showing a widening gap as the election drew near and the aftermath scores.



Lease by Nameplate by Car and Truck
January, 1999 Leases by Nameplate, by Car and Truck                                        199Lease(m)
February, 1999 Leases by Nameplate, by Car and Truck                                       299Lease(m)
March, 1999 Leases by Nameplate, by Car and Truck                                          399Lease(m)
April, 1999 Leases by Nameplate, by Car and Truck                                          499Lease(m)
May, 1999 Leases by Nameplate, by Car and Truck                                            599Lease(m)
June, 1999 Leases by Nameplate, by Car and Truck                                           699Lease(m)
July, 1999 Leases by Nameplate, by Car and Truck                                           799Lease(m)
August, 1999 Leases by Nameplate, by Car and Truck                                         899Lease(m)
September, 1999 Leases by Nameplate by Car and Truck                                       999Lease(m)
October, 1999 Leases by Nameplate by Car and Truck                                         1099Lease(m)
November, 1999 Leases by Nameplate by Car and Truck                                        1199Lease(m)
December, 1999 Leases by Nameplate by Car and Truck                                        1299Lease(m)
January, 2000 Leases by Nameplate by Car and Truck                                         0100Lease(m)
February, 2000 Leases by Nameplate by Car and Truck                                        0200Lease(m)
March, 2000 Leases by Nameplate by Car and Truck                                           0300Lease(m)
April, 2000 Leases by Nameplate by Car and Truck                                           0400Lease(m)
May, 2000 Leases by Nameplate by Car and Truck                                             0500Lease(m)
June, 2000 Leases by Nameplate by Car and Truck                                            0600Lease(m)
July, 2000 Leases by Nameplate by Car and Truck                                            0700Lease(m)
August, 2000 Leases by Nameplate by Car and Truck                                          0800Lease(m)
September, 2000 Leases by Nameplate by Car and Truck                                       0900Lease(m)
October, 2000 Leases by Nameplates by Car and Truck                                        1000Lease(m)
November, 2000 Leases by Nameplate by Car and Truck                                        1100Lease(m)
December, 2000 Leases by Nameplate by Car and Truck                                        1200Lease(m)
January, 2001 Leases by Nameplate by Car and Truck                                         0101Lease(m)
February, 2001 Leases by Nameplate by Car and Truck                                        0201Lease(m)
March, 2001 Leases by Nameplate by Car and Truck                                           0301Lease(m)
April, 2001 Leases by Nameplate by Car and Truck                                           0401Lease(m)
May, 2001 Leases by Nameplate by Car and Truck                                             0501Lease(m)
June, 2001 Leases by Nameplate by Car and Truck                      0601Lease(m)
July, 2001 Leases by Nameplate by Car and Truck                      0701Lease(m)
August, 2001 Leases by Nameplate by Car and T truck                  0801Lease(m)
September, 2001 Leases by Nameplate by Car and Truck                 0901Lease(m)
October, 2001 Leases by Nameplate by Car and Truck                   1001Lease(m)
November, 2001 Leases by Nameplate by Car and Truck                  1101Lease(m)
December, 2001 Leases by Nameplate by Car and Truck                  1201Lease(m)
January, 2002 Leases by Nameplate by Car and Truck                   0102Lease(m)
February, 2002 Leases by Nameplate by Car and Truck                  0202Lease(m)
March, 2002 Leases by Nameplate by Car and Truck                     0302Lease(m)
April, 2002 Leases by Nameplate by Car and Truck                     0402Lease(m)
May, 2002 Leases by Nameplate by Car and Truck                       0502Lease(m)
June, 2002 Leases by Nameplate by Car and Truck                      0602Lease(m)
July, 2002 Leases by Nameplate by Car and Truck                      0702Lease(m)
August 2002 Leases by Nameplate by Car and Truck                     0802Lease(m)
September 2002 Leases by Nameplate by Car and Truck                   0902Lease
October 2002 Leases by Nameplate by Car and Truck                     1002Lease
November 2002 Leases by Nameplate by Car and Truck                    1102Lease
December 2002 Leases by Nameplate by Car and Truck                    1202Lease
January 2003 Leases by Nameplate by Car and Truck                     0103Lease
February 2003 Leases by Nameplate by Car and Truck                    0203Lease
March 2003 Leases by Nameplate by Car and Truck                       0303Lease
April 2003 Leases by Nameplate by Car and Truck                       0403Lease
May 2003 Leases by Nameplate by Car and Truck                         0503Lease
June 2003 Leases by Nameplate by Car and Truck                        0603Lease
July 2003 Leases by Nameplate by Car and Truck                        0703Lease
August 2003 Leases by Nameplate by Car and Truck                      0803Lease
September 2003 Leases by Nameplate by Car and Truck                   0903Lease
October 2003 Leases by Nameplate by Car and Truck                     1003Lease
November 2003 Leases by Nameplate by Car and Truck                    1103Lease
December 2003 Leases by Nameplate by Car and Truck                    1203Lease
January 2004 Leases by Nameplate by Car and Truck                     0104Lease
February 2004 Leases by Nameplate by Car and Truck                    0204Lease
March 2004 Leases by Nameplate by Car and Truck                       0304Lease
April 2004 Leases by Nameplate by Car and Truck                       0404Lease
May 2004 Leases by Nameplate by Car and Truck                         0504Lease
June 2004 Leases by Nameplate by Car and Truck                        0604Lease
July 2004 Leases by Nameplate by Car and Truck                        0704Lease
August 2004 Leases by Nameplate by Car and Truck                      0804Lease
September 2004 Leases by Nameplate by Car and Truck                   0904Lease
October 2004 Leases by Nameplate by Car and Truck                     1004Lease
November 2004 Leases by Nameplate by Car and Truck                    1104Lease
December 2004 Leases by Nameplate by Car and Truck                    1204Lease
January 2005 Leases by Nameplate by Car and Truck                     0105Lease
February 2005 Leases by Nameplate by Car and Truck                    0205Lease
March 2005 Leases by Nameplate by Car and Truck                       0305Lease
April 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES        0405Lease
May 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES          0505Lease
June 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES         0605Lease
July 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES         0705Lease
August 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES       0805Lease
September 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES    0905Lease
October 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES     1005Lease
November 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES    1105Lease
December 2005 Leases by Nameplate by Car and Truck -- ALL SOURCES    1205Lease
January 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES     0106Lease
February 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES    0206Lease
March 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES       0306Lease
April 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES       0406Lease
May 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES         0506Lease
June 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES        0606Lease
July 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES        0706Lease
August 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES      0806Lease
September 2006 Leases by Nameplate by Car and Truck -- ALL SOURCES   0906Lease
October 2006 Leases                                                  1006Lease
November 2006 Leases                                                 1106Lease
December 2006 Leases                                                 1206Lease
January 2007 Leases                                                  0107Lease
February 2007 Leases                                                 0207Lease
March 2007 Leases                                                    0307Lease
April 2007 Leases                                                    0407Lease
May 2007 Leases                                                      0507Lease
June 2007 Leases                                                     0607Lease
July 2007 Leases                                                     0707Lease
August 2007 Leases                                                   0807Lease
September 2007 Leases                                                0907Lease
October 2007 Leases                                                  1007Lease
November 2007 Leases                                                 1107Lease
December 2007 Leases                                                 1207Lease
January 2008 Leases                                                  0108Lease
February 2008 Leases                                                 0208Lease
March 2008 Leases                                                    0308Lease
April 2008 Leases                                                    0408Lease
May 2008 Leases                                                      0508Lease
June 2008 Leases                                                     0608Lease
July 2008 Leases                                                     0708Lease
August 2008 Leases                                                   0808Lease
September 2008 Leases                                                0908Lease
October 2008 Leases                                                  1008Lease
November 2008 Leases                                                 1108Lease
December 2008 Leases                                                 1208Lease
January 2009 Leases                                                  0109Lease
February 2009 Leases                                                 0209Lease
March 2009 Leases                                                    0309Lease
April 2009 Leases                                                    0409Lease
May 2009 Leases                                                      0509Lease
June 2009 Leases                                                     0609Lease
July 2009 Leases                                                     0709Lease
August 2009 Leases                                                   0809Lease
September 2009 Leases                                                0909Lease
October 2009 Leases                                                  1009Lease
November 2009 Leases                                                 1109Lease
December 2009 Leases                                                 1209Lease
January 2010 Leases                                                  0110Lease
February 2010 Leases                                                               0210Lease
March 2010 Leases                                                                  0310Lease
April 2010 Leases                                                                  0410Lease
May 2010 Leases                                                                    0510Lease
June 2010 Leases                                                                   0610Lease
July 2010 Leases                                                                   0710Lease
August 2010 Leases                                                                 0810Lease
September 2010 Leases                                                              1010Lease
October 2010 Leases                                                                1010Lease
November 2010 Leases                                                               1110Lease
December 2010 Leases                                                               1210Lease

Used Leases                                                                        1m Used Lse


Sales by Make and Finance Type
Oct. 2000. Includes cash, financed and leased vehicles by brand, cars and trucks   1000FinType
Nov. 2000.                                                                         1100FinType
Dec. 2000.                                                                         1200FinType
Jan. 2001.                                                                         0101FinType
Feb. 2001.                                                                         0201FinType
Mar. 2001                                                                          0301FinType
Apr. 2001                                                                          0401FinType
May, 2001                                                                          0501FinType
June, 2001                                                                         0601FinType
July, 2001                                                                         0701FinType
August, 2001                                                                       0801FinType
September, 2001                                                                    0901FinType
October, 2001                                                                      1001FinType
November, 2001                                                                     1101FinType
December, 2001                                                                     1201FinType
January, 2002                                                                      0102FinType
February, 2002                                                                     0202FinType
March, 2002                                                                        0302FinType
April, 2002                                                                        0402FinType
May, 2002                                                                          0502FinType
June, 2002 Sales by Finance Source                                                 0602FinType
July, 2002 Sales by Finance Source                                                 0702FinType
August 2002 Sales by Finance Source                                                0802FinType
September 2002 Sales by Finance Source                                             0902FinType
October 2002 Sales by Finance Source                                               1002FinType
November 2002 Sales by Finance Source                                              1102FinType
December 2002 Sales by Finance Source                                              1202FinType
January 2003 Sales by Finance Source                                               0103FinType
February 2003 Sales by Finance Source                                              0203FinType
March 2003 Sales by Finance Source                                                 0303FinType
April 2003 Sales by Finance Source                                                 0403FinType
May 2003 Sales by Finance Source                                                   0503FinType
June 2003 Sales by Finance Source                                                  0603FinType
July 2003 Sales by Finance Source                                                  0703FinType
August 2003 Sales by Finance Source                                                0803FinType
September 2003 Sales by Finance Source                                             0903FinType
October 2003 Sales by Finance Source      1003FinType
November 2003 Sales by Finance Source     1103FinType
December 2003 Sales by Finance Source     1203FinType
January 2004 Sales by Finance Source      0104FinType
February 2004 Sales by Finance Source     0204FinType
March 2004 Sales by Finance Source        0304FinType
April 2004 Sales by Finance Source        0404FinType
May 2004 Sales by Finance Source          0504FinType
June 2004 Sales by Finance Source         0604FinType
July 2004 Sales by Finance Source         0704FinType
August 2004 Sales by Finance Source       0804FinType
September 2004 Sales by Finance Source    0904FinType
October 2004 Sales by Finance Source      1004FinType
November 2004 Sales by Finance Source     1104FinType
December 2004 Sales by Finance Source     1204FinType
January 2005 Sales by Finance Source      0105FinType
February 2005 Sales by Finance Source     0205FinType
March 2005 Sales by Finance Source        0305FinType
April 2005 Sales by Finance Source        0405FinType
May 2005 Sales by Finance Source          0505FinType
June 2005 Sales by Finance Source         0605FinType
July 2005 Sales by Finance Source         0705FinType
August 2005 Sales by Finance Source       0805FinType
September 2005 Sales by Finance Source    0905FinType
October 2005 Sales by Finance Source      1005FinType
November 2005 Sales by Finance Source     1105FinType
December 2005 Sales by Finance Source     1205FinType
January 2006 Sales by Finance Source      0106FinType
February 2006 Sales by Finance Source     0206FinType
March 2006 Sales by Finance Source        0306FinType
April 2006 Sales by Finance Source        0406FinType
May 2006 Sales by Finance Source          0506FinType
June 2006 Sales by Finance Source         0606FinType
July 2006 Sales by Finance Source         0706FinType
August 2006 Sales by Finance Source       0806FinType
September 2006 Sales by Finance Source    0906FinType
October 2006 Sales by Finance Source      1006FinType
November 2006 Sales by Finance Source     1106FinType
December 2006 Sales by Finance Source     1206FinType
January 2007 Sales by Finance Source      0107FinType
February 2007 Sales by Finance Source     0207FinType
March 2007 Sales by Finance Source        0307FinType
April 2007 Sales by Finance Source        0407FinType
May 2007 Sales by Finance Source          0507FinType
June 2007 Sales by Finance Source         0607FinType
July 2007 Sales by Finance Source         0707FinType
August 2007 Sales by Finance Source       0807FinType
September 2007 Sales by Finance Source    0907FinType
October 2007 Sales by Finance Source      1007FinType
November 2007 Sales by Finance Source     1107FinType
December 2007 Sales by Finance Source     1207FinType
January 2008 Sales by Finance Source     FinType 08 Jan
February 2008 Sales by Finance Source                FinType 08 Feb
March 2008 Sales by Finance Source                   FinType 08 Mar
April 2008 Sales by Finance Source                   FinType 08 Apr
May 2008 Sales by Finance Source                     FinType 08 May
June 2008 Sales by Finance Source                    FinType 08 Jun
July 2008 Sales by Finance Source                    FinType 08 Jul
August 2008 Sales by Finance Source                  FinType 08 Aug
September 2008 Sales by Finance Source               FinType 08 Sep
October 2008 Sales by Finance Source                 FinType 08 Oct
November 2008 Sales by Finance Source                FinType 08 Nov
December 2008 Sales by Finance Source                FinType 08 Dec
January 2009 Sales by Finance Source                 FinType 09 Jan
February 2009 Sales by Finance Source                FinType 09 Feb
March 2009 Sales by Finance Source                   FinType 09 Mar
April 2009 Sales by Finance Source                   FinType 09 Apr
May 2009 Sales by Finance Source                     FinType 09 May
June 2009 Sales by Finance Source                    FinType 09 Jun
July 2009 Sales by Finance Source                    FinType 09 Jul
August 2009 Sales by Finance Source                  FinType 09 Aug
September 2009 Sales by Finance Source               FinType 09 Sep
October 2009 Sales by Finance Source                 FinType 09 Oct
November 2009 Sales by Finance Source                FinType 09 Nov
December 2009 Sales by Finance Source                FinType 09 Dec
January 2010 Sales by Finance Source                 FinType 10 Jan
February 2010 Sales by Finance Source                FinType 10 Feb
March 2010 Sales by Finance Source                   FinType 10 Mar
April 2010 Sales by Finance Source                   FinType 10 Apr
May 2010 Sales by Finance Source                     FinType 10 May
June 2010 Sales by Finance Source                    FinType 10 Jun
July 2010 Sales by Finance Source                    FinType 10 Jul
August 2010 Sales by Finance Source                  FinType 10 Aug
September 2010 Sales by Finance Source               FinType 10 Sep
October 2010 Sales by Finance Source                 FinType 10 Oct
November 2010 Sales by Finance Source                FinType 10 Nov
December 2010 Sales by Finance Source                FinType 10 Dec



Monthly Sales by Model
July, 2000 vs. July, 1999 Sales by Model              0700Sales(m)
August, 2000 vs. August, 1999 Sales by Model          0800Sales(m)
September, 2000 vs. September, 1999 Sales by Model    0900Sales(m)
October, 2000 vs. October, 1999 Sales by Model        1000Sales(m)
November, 2000 vs. November, 1999 Sales by Model      1100Sales(m)
December, 2000 vs. December, 1999 Sales by Model      1200Sales(m)
January, 2001 vs. January, 2000 Sales by Model        0101Sales(m)
February, 2001 vs. February, 2000 Sales by Model      0201Sales(m)
March, 2001 vs. March, 2000 Sales by Model            0301Sales(m)
April, 2001 vs. April, 2000 Sales by Model            0401Sales(m)
May, 2001 vs. May, 2000 Sales by Model                0501Sales(m)
June, 2001 vs. June, 2000 Sales by Model              0601Sales(m)
July, 2001 vs. July, 2000 Sales by Model              0701Sales(m)
August, 2001 vs. August, 2000 Sales by Model                       0801Sales(m)
September, 2001 vs. September, 2000 Sales by Model                 0901Sales(m)
October, 2001 vs. October, 2000 Sales by Model                     1001Sales(m)
November, 2001 vs. November, 2000 Sales by Model                   1101Sales(m)
December, 2001 vs. December, 2000 Sales by Model                   1201Sales(m)
January, 2002 vs. January, 2001 Sales by Model                     0102Sales(m)
February, 2002 vs. February, 2001 Sales by Model                   0202Sales(m)
March, 2002 vs. March, 2001 Sales by Model                         0302Sales(m)
April, 2002 vs. April, 200l Sales by Model                         0402Sales(m)
May, 2002 vs. May, 2001 Sales by Model                             0502Sales(m)
June, 2002 vs. June, 2001 Sales by Model                           0602Sales(m)
July, 2002 vs. July, 2001 Sales by Model                           0702Sales(m)
September, 2002 vs. September, 2001 Sales by Model                  0902Sales
October, 2002 vs. October, 2001 Sales by Model                      1002Sales
November, 2002 vs. November, 2001 Sales by Model                    1102Sales
December 2002 vs. December 2001 Sales by Model                      1202Sales
January 2003 vs. January 2002 Sales by Model                        0103Sales
February 2003 vs. February 2002 Sales by Model                      0203Sales
March 2003 vs. March 2002 Sales by Model                            0303Sales
April 2003 vs. April 2002 Sales by Model                            0403Sales
May 2003 vs. May 2002 Sales by Model                                0503Sales
June 2003 vs. June 2002 Sales by Model                              0603Sales
July 2003 vs. July 2002 Sales by Model                              0703Sales
August 2003 vs. August 2002 Sales by Model                          0803Sales
September 2003 vs. September 2002 Sales by Model                    0903Sales
October 2003 vs. October 2002 Sales by Model (includes YTD)         1003Sales
November 2003 vs. November 2002 Sales by Model (includes YTD)       1103Sales
December 2003 vs. December 2002 Sales by Model (including YTD)      1203Sales
January 2004 vs. January 2003 Sales by Model (including YTD)        0104Sales
February 2004 vs. February 2003 Sales by Model (including YTD)      0204Sales
March 2004 vs. March 2003 Sales by Model (including YTD)            0304Sales
April 2004 vs. April 2003 Sales by Model (including YTD)            0404Sales
May 2004 vs. May 2003 Sales by Model (including YTD)                0504Sales
June 2004 vs. June 2003 Sales by Model (including YTD)              0604Sales
July 2004 vs. July 2003 Sales by Model (including YTD)              0704Sales
August 2004 vs. August 2003 Sales by Model (including YTD)          0804Sales
September 2004 vs. September 2003 Sales by Model (including YTD)    0904Sales
October 2004 vs. October 2003 Sales by Model (including YTD)        1004Sales
November 2004 vs. November 2003 Sales by Model including YTD        1104Sales
December 2004 vs. December 2003 Sales by Model including YTD        1204Sales
January 2005 vs. January 2004 Sales by Model including YTD          0105Sales
February 2005 vs. February 2004 Sales by Model including YTD        0205Sales
March 2005 vs. March 2004 Sales by Model including YTD              0305Sales
April 2005 v April 2004 Sales by Model including YTD                0405Sales
May 2005 vs. May 2004 Sales by Model including YTD                  0505Sales
June 2005 vs. June 2004 Sales by Model including YTD                0605Sales
July 2005 vs. July 2004 Sales by Model including YTD                0705Sales
August 2005 vs. August 2004 Sales by Model including YTD            0805Sales
September 2005 vs. September 2004 Sales by Model including YTD      0905Sales
October 2005 vs. October 2004 Sales by Model including YTD          1005Sales
November 2005 vs. November 2004 Sales by Model including YTD        1105Sales
December 2005 vs. December 2004 Sales by Model including YTD        1205Sales
January 2006 vs. January 2005 Sales by Model including YTD        0106Sales
February 2006 vs. February 2005 Sales by Model including YTD      0206Sales
March 2006 vs. March 2005 Sales by Model including YTD            0306Sales
April 2006 v April 2005 Sales by Model including YTD              0406Sales
May 2006 vs. May 2005 Sales by Model including YTD                0506Sales
June 2006 vs. June 2005 Sales by Model including YTD              0606Sales
July 2006 vs. July 2005 Sales by Model including YTD              0706Sales
August 2006 vs. August 2005 Sales by Model including YTD          0806Sales
September 2006 vs. September 2005 Sales by Model including YTD    0906Sales
October 2006 vs. October 2005 Sales by Model including YTD        1006Sales
November 2006 vs. November 2005 Sales by Model including YTD      1106Sales
December 2006 vs. December 2005 Sales by Model including YTD      1206Sales
January 2007 Sales by Model / ytd                                 0107Sales
February 2007 Sales by Model / ytd                                0207Sales
March 2007 Sales by Model / ytd                                   0307Sales
April 2007 Sales by Model / ytd                                   0407Sales
May 2007 Sales by Model / ytd                                     0507Sales
June 2007 Sales by Model / ytd                                    0607Sales
July 2007 Sales by Model / ytd                                    0707Sales
August 2007 Sales by Model / ytd                                  0807Sales
September 2007 Sales by Model / ytd                               0907Sales
October 2007 Sales by Model / ytd                                 1007Sales
November 2007 Sales by Model / ytd                                1107Sales
December 2007 Sales by Model / ytd                                1207Sales
CY2008 Sales by Model / ytd                                      Sales 08 Jan
Sales by Model / ytd                                             Sales 08 Feb
Sales by Model / ytd                                             Sales 08 Mar
Sales by Model / ytd                                             Sales 08 Apr
Sales by Model / ytd                                             Sales 08 May
Sales by Model / ytd                                             Sales 08 Jun
Sales by Model / ytd                                             Sales 08 Jul
Sales by Model / ytd                                             Sales 08 Aug
Sales by Model / ytd                                             Sales 08 Sep
Sales by Model / ytd                                             Sales 08 Oct
Sales by Model / ytd                                             Sales 08 Nov
Sales by Model / ytd                                             Sales 08 Dec
CY2009 Sales by Model / ytd                                      Sales 09 Jan
Sales by Model / ytd                                             Sales 09 Feb
Sales by Model / ytd                                             Sales 09 Mar
Sales by Model / ytd                                             Sales 09 Apr
Sales by Model / ytd                                             Sales 09 May
Sales by Model / ytd                                             Sales 09 Jun
Sales by Model / ytd                                             Sales 09 Jul
Sales by Model / ytd                                             Sales 09 Aug
Sales by Model / ytd                                             Sales 09 Sep
Sales by Model / ytd                                             Sales 09 Oct
Sales by Model / ytd                                             Sales 09 Nov
Sales by Model / ytd                                             Sales 09 Dec
CY2010 Sales by Model / ytd                                      Sales 10 Jan
Sales by Model / ytd                                             Sales 10 Feb
Sales by Model / ytd                                             Sales 10 Mar
Sales by Model / ytd                                             Sales 10 Apr
Sales by Model / ytd                                                    Sales 10 May
Sales by Model / ytd                                                    Sales 10 Jun
Sales by Model / ytd                                                    Sales 10 Jul
Sales by Model / ytd                                                    Sales 10 Aug
Sales by Model / ytd                                                    Sales 10 Sep
Sales by Model / ytd                                                    Sales 10 Oct
Sales by Model / ytd                                                    Sales 10 Nov
Sales by Model / ytd                                                    Sales 10 Dec


Monthly Sales by Market Segment
A NEW monthly document shows car and truck sales by model segment
such as "compact SUV," "Near Luxury Car," "Core Middle Sedan," etc.
April, 2001                                                             0401Segment
May, 2001                                                               0501Segment
June, 2001                                                              0601Segment
July, 2001                                                              0701Segment
August, 2001                                                            0801Segment
September, 2001                                                         0901Segment
October, 2001                                                           1001Segment
November, 2001                                                          1101Segment
December, 2001                                                          1201Segment
January, 2002                                                           0102Segment
February, 2002                                                          0202Segment
March, 2002                                                             0302Segment
April, 2002                                                             0402Segment
May, 2002                                                               0502Segment
June, 2002 Sales by Market Segment                                      0602Segment
July, 2002 Sales by Market Segment                                      0702Segment
September, 2002 Sales by Market Segment                                 0902Segment
October, 2002 Sales by Market Segment                                   1002Segment
November, 2002 Sales by Market Segment                                  1102Segment
December 2002 Sales by Market Segment                                   1202Segment
January 2003 Sales by Market Segment                                    0103Segment
February 2003 Sales by Market Segment                                   0203Segment
March 2003 Sales by Market Segment                                      0303Segment
April 2003 Sales by Market Segment                                      0403Segment
May 2003 Sales by Market Segment                                        0503Segment
June 2003 Sales by Market Segment -- NOW INCLUDES SEGMENT SALES SHARE   0603Segment
July 2003 Sales by Market Segment                                       0703Segment
August 2003 Sales by Market Segment                                     0803Segment
September 2003 Sales by Market Segment including Segment Shares         0903Segment
October 2003 Sales by Market Segment including Segment Share            1003Segment
November 2003 Sales by Market Segment including Segment Share           1103Segment
December 2003 Sales by Market Segment including Segment Share           1203Segment
January 2004 Sales by Market Segment including Segment Share            0104Segment
February 2004 Sales by Market Segment including Segment Share           0204Segment
March 2004 Sales by Market Segment including Segment Share              0304Segment
April 2004 Sales by Market Segment including Segment Share              0404Segment
May2004 Sales by Market Segment including Segment Share                 0504Segment
June 2004 Sales by Market Segment including Segment Share               0604Segment
July 2004 Sales by Market Segment including Segment Share               0704Segment
August 2004 Sales by Market Segment including Segment Share      0804Segment
September 2004 Sales by Market Segment including Segment Share   0904Segment
October 2004 Sales by Market Segment including Segment Share     1004Segment
November 2004 Sales by Market Segment including Segment Share    1104Segment
December 2004 Sales by Market Segment including Segment Share    1204Segment
January 2005 Sales by Market Segment including Segment Share     0105Segment
February 2005 Sales by Market Segment including Segment Share    0205Segment
March 2005 Sales by Market Segment including Segment Share       0305Segment
April 2005 Sales by Market Segment including Segment Share       0405Segment
May 2005 Sales by Market Segment including Segment Share         0505Segment
June 2005 Sales by Market Segment including Segment Share        0605Segment
July 2005 Sales by Market Segment including Segment Share        0705Segment
August 2005 Sales by Market Segment including Segment Share      0805Segment
September 2005 Sales by Market Segment including Segment Share   0905Segment
October 2005 Sales by Market Segment including Segment Share     1005Segment
November 2005 Sales by Market Segment including Segment Share    1105Segment
December 2005 Sales by Market Segment including Segment Share    1205Segment
January 2006 Sales by Market Segment including Segment Share     0106Segment
February 2006 Sales by Market Segment including Segment Share    0206Segment
March 2006 Sales by Market Segment including Segment Share       0306Segment
April 2006 Sales by Market Segment including Segment Share       0406Segment
May 2006 Sales by Market Segment including Segment Share         0506Segment
June 2006 Sales by Market Segment including Segment Share        0606Segment
July 2006 Sales by Market Segment including Segment Share        0706Segment
August 2006 Sales by Market Segment including Segment Share      0806Segment
September 2006 Sales by Market Segment including Segment Share   0906 Segment
October 2006 Sales by Market Segment including Segment Share     1006Segment
November 2006 Sales by Market Segment including Segment Share    1106Segment
December 2006 Sales by Market Segment including Segment Share    1206Segment
January 2007 Sales by Segment                                    0107Segment
February 2007 Sales by Segment                                   0207Segment
March 2007 Sales by Segment                                      0307Segment
April 2007 Sales by Segment                                      0407Segment
May 2007 Sales by Segment                                        0507Segment
June 2007 Sales by Segment                                       0607Segment
July 2007 Sales by Segment                                       0707Segment
August 2007 Sales by Segment                                     0807Segment
September 2007 Sales by Segment                                  0907Segment
October 2007 Sales by Segment                                    1007Segment
November 2007 Sales by Segment                                   1107Segment
December 2007 Sales by Segment                                   1207Segment
January 2008 Sales by Segment                                    Segment Jan
February 2008 Sales by Segment                                   Segment Feb
March 2008 Sales by Segment                                      Segment Mar
April 2008 Sales by Segment                                      Segment Apr
May 2008 Sales by Segment                                        Segment May
June 2008 Sales by Segment                                       Segment Jun
July 2008 Sales by Segment                                        Segment Jul
August 2008 Sales by Segment                                     Segment Aug
September 2008 Sales by Segment                                  Segment Sep
October 2008 Sales by Segment                                    Segment Oct
November 2008 Sales by Segment                                   Segment Nov
December 2008 Sales by Segment    Segment Dec
January 2009 Sales by Segment     Segment Jan
February 2009 Sales by Segment    Segment Feb
March 2009 Sales by Segment       Segment Mar
April 2009 Sales by Segment       Segment Apr
May 2009 Sales by Segment         Segment May
June 2009 Sales by Segment        Segment Jun
July 2009 Sales by Segment        Segment Jul
August 2009 Sales by Segment      Segment Aug
September 2009 Sales by Segment   Segment Sep
October 2009 Sales by Segment     Segment Oct
November 2009 Sales by Segment    Segment Nov
December 2009 Sales by Segment    Segment Dec
January 2010 Sales by Segment     Segment Jan
February 2010 Sales by Segment    Segment Feb
March 2010 Sales by Segment       Segment Mar
April 2010 Sales by Segment       Segment Apr
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Alternative Powerplants from Hybrids to Diesel to Electric
Hybrid Documents                                                                           Document
Government, Commercial Use of Electric Vehicles                                              1392
The percentage of local, state, federal, small-medium-large businesses that would
consider an electric vehicle for their respective fleets and the primary motivation.
Electric Car Usage If Purchased                                                              1391
We asked those who were leaning toward buying an electric car with a range of 50
miles what they would do with that vehicle. Add it to the family fleet, replace a
vehicle already in the fleet or simply unsure? Broken down by men and women.
Hybrids: Used Prices Paid vs. Original Transaction Prices                                    1246
For Q1 of this year, the difference between the original transaction price for various
hybrids and non-hybrid same-model vehicles. Compares private party and franchised
dealer selling prices.
Hybrid Intended Use                                                                          1222
The share of hybrid buyers who are using their vehicle for personal use has come
down vs. a year ago. Shows the share who say they plan to use it for personal,
personal/business or business-only use and the share that will have a company
name prominently displayed on the vehicle.
Used Prius Prices                                                                            1203
A by month look of what the used-vehicle buyers paid for Prius hybrids. These are
transaction prices, not sticker or asking prices.
Diesel Considerations                                                                        1174
Unheralded, but increasingly considered, the diesel engine in passenger cars and
light trucks has reached a point where it is being considered by as many consumers
as dual-mode hybrids.
Reasons for Removing Prius from Shopping List                                                1168
It takes too long to offset gasoline savings, consumers tell us as their number one
reason for removing the Toyota Prius from their new-vehicle shopping lists.
Hybrid Owners and Their Other Family Fleet Vehicles                                          1149
Nearly 90 percent of Prius owners have mid-range and larger vehicles as their
secondary and third household vehicles. A look at other hybrids and their owners'
family fleet comparing it to non-hybrid vehicles of the same type.
Electric Vehicle Consideration                                                               1148
Consideration of a pure electric and the reasons for not considering including range,
speed, maintenance, etc. Years 2000 to current.
Hybrid Buyers Through the Purchase Process                                                   1140
Deterioration of intenders through the Purchase Process until acquisition.
Shows how many Prius, Accord, Civic, Escape and Mariner hybrid intenders actually buy
these products after competitive analysis and price awareness.
Reasons for Dissatisfaction with Current Hybrids                                             1127
From fuel economy disappointments to trouble with hybrid-related components, a quick
overview of the reasons hybrid owners are dissatisfied with their dual-power vehicle.
Hybrid Owners' Top Two Reasons for Selecting that Hybrid                                     1109
Owners of hybrids answer the specific questions about the reasons they bought a hybrid.
Broken down by quarter for cy2004 and cy2005. Questions range from "Distinctive Styling"
to "Fuel Economy" to "Makes a Statement About Me." Q1 '06 now included.
Family Fleet Fuel Economy                                                                    1081
A look at how the average family fleet fuel economy rates among those who own a Toyota
Prius, Dodge Ram Hemi, Honda Accord Hybrid and other models.
Two Week Shopping List                                                                       1059
By 10-day period from mid-cy04 through the end of '05, a look at the share of new-vehicle
shoppers who have an SUV, Pickup, Passenger Car, Sport Wagon (CUV), Van or Hybrid
on their to-buy list. Shows the ups and downs of hybrids as well as large SUVs.
Consideration of Hybrid Vehicles                                                                   1034
The share of new-vehicle intenders who say they would consider buying a hybrid vehicle
and the premium they would be willing to pay for that vehicle. Historic to current.
Hybrid vs. Conventional-Power                                                                      965
Compares hybrid vs. conventional vehicles in terms of initial cost, fleet mpg, amount
of fuel (cost) used over various mileages and overall cost including overhead and
maintenance. Shows the fleet cost by hybrid and conventional vehicles.
This document shows data by market segment and the parity fuel price needed to justify
buying a hybrid solely based on fuel cost savings.
Personal-Use Hybrid Sales                                                                          945
Shows cy04 through a projected cy10 growth pattern. These are "true" hybrids used
for personal use only and exclude fleet or business sales.
Ford Escape Hybrid Focus Group                                                                     875
Before and after viewing information supplied online by Ford Motor Co. about its Hybrid Escape,
this 312-person focus group (three cities) were won over to consideration of hybrid vehicles. We
show consideration, anticipated price points, anticipated premium over gas only engines and
the primary reasons for even considering a hybrid. (Conducted in May.)
Hybrid Vehicles -- Private Personal Use                                                            481
Toyota and Honda hybrid vehicle demographics compared against general U.S.
auto demos.
Electric, Hybrid and Diesel Engine Acceptance                                                      462
Among "environmentally interested" California consumers, here's how they feel
regarding diesel-electric, gas-electric (hybrids) and pure electric vehicles based on
the likely price of those vehicles.
Hybrid Gas Electric Buyers                                                                         453
Why did those folks buy the Honda and Toyota hybrid gas-electric cars? Here's a
comparison that may be of interest and shows the differences.
Hybrid Motivators                                                                                  135Q
What drives hybrid vehicle buyers? A quarterly look at the key reasons' importance from
emissions to fuel economy to "making a statement."

Diesel Documents
Diesel Additives in Europe                                                                         924a
By country, we look at the share of European consumers who use diesel additives
and why or why not.
Diesel Rejection                                                                                   822
Why are diesel engines "off the table" for many new-vehicle intenders? Here's a look
at the four primary reasons consumer don't intend to buy a diesel-powered car or
truck broken down by male and female intenders.
To Diesel or Not to Diesel                                                                         782
How much consideration would American consumers give to a diesel option? We look at
two key components in that matrix. First, various price premiums and, second, the
likely increase in fuel economy. Net: Not much interest as a fuel economy alternative.
Electric, Hybrid and Diesel Engine Acceptance                                                      462
Among "environmentally interested" California consumers, here's how they feel
regarding diesel-electric, gas-electric (hybrids) and pure electric vehicles based on
the likely price of those vehicles.
Diesel Engines                                                                                     309
Why do people buy a car or truck with a diesel engine? The top reasons given in a
national CNW study are in this document.
Alternative Fuel Vehicles                                                        351
A look at the alternative fuel vehicles being offered by automakers including
a breakdown by type (such as electric) and model; engine type and other specs.

								
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