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WHAT'S SELLING: FASHION RETAILERS

VIEWS: 28 PAGES: 2

Fred Segal Feet Los Angeles, CA As the West Coast authority on what's hot, Fred Segal's unique brand of retail has attracted Hollywood's A-listers, trendsetting stylists and fashion-conscious civilians since 1958. Unlike many L.A. spots that tempt celebs with goodies, owners Stanley and Patti Silver say Hollywood's stars seek out their boutique for eclectic, exciting shoes and accessories. A cool vibe makes this Melrose Avenue institution a fun place to shop, but its success lies in a mix of low- and high-end brands, styles and colors often overlooked by competitors, and fun services, including artists who customize kicks with artwork and crystals.

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									                w h at ’s s e l l i n g                      fash io n r etailer s
                                                                                                                                              20
                                                                                                                                            YEARS
                                                                                                                                             OF...




Fred Segal Feet                                    Lori’s Shoes                                         Barneys New York
Los Angeles, CA                                    Chicago, IL                                          New York, NY
As the West Coast authority on what’s hot,         After college, Lori Andre decided to turn her        In a city filled with big personalities, Barneys
Fred Segal’s unique brand of retail has attract-   passion for shoes into a business. Twenty-six        delivers a carefully curated footwear selection
ed Hollywood’s A-listers, trendsetting stylists    years and six locations later, thanks to buyers      with an exceptional style for each character.
and fashion-conscious civilians since 1958.        with an editorial eye, Lori’s Shoes is still up-     “People have always sought individuality
Unlike many L.A. spots that tempt celebs with      dating Chicagoans’ footwear wardrobes each           through their footwear choices,” explains Lisa
goodies, owners Stanley and Patti Silver say       season. Merchandising manager Corree Ham-            Park, DMM of women’s shoes. Stylish, eccen-
Hollywood’s stars seek out their boutique for      ilton says today’s consumers are choosier—and        tric and sharp-witted, the luxury department
eclectic, exciting shoes and accessories. A cool   wiser—than ever. She has noticed regulars            store has been a Madison Avenue hotspot
vibe makes this Melrose Avenue institution a       researching online before making purchases           since 1993. Over Barney’s 87-year history, its
fun place to shop, but its success lies in a mix   in-store, which is why Lori’s staff keeps the        buyers have watched consumers and design-
of low- and high-end brands, styles and colors     store’s site updated with Shoe of the Week           ers become more daring. As more fashion
often overlooked by competitors, and fun           and blog posts. “The Internet has changed            designers delve into shoe design, Park notes,
services, including artists who customize kicks    retail dramatically, but it complements our          “There is more diversity, eccentricity, color
with artwork and crystals.                         brick-and-mortars,” Hamilton reports.                and emotion than ever before.”


Current top styles: Mesh ring platform pumps       Current top styles: Dolce Vita’s double-buckle       Current top styles: Givenchy’s woven
by Christian Louboutin; Gucci’s Pierce sneaker     Uma espadrille wedges; Jeffrey Campbell’s            leather sandals with front-zipper clo-
for men.                                           wood-heel Charlie clogs.            
								
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