April Betfair to sponsor test cricket on Channel Betfair

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					11th April 2005 - Betfair to sponsor test cricket on Channel 4

Betfair, the world’s leading betting exchange, today announced it will sponsor test cricket on
Channel 4 this summer. It is the award-winning company’s first broadcast sponsorship.
Beginning on May 22nd, the Betfair and Betfair Poker sponsorship will cover the npower test
cricket series: England v Bangladesh and England v Australia. The six-figure deal also
includes The Cricket Show, a weekly half-hour show transmitting from 22nd May until 10th
September and Betfair branding throughout www.channel4.com/cricket .

Live coverage and highlight programmes begin on 26th May until 30th May when England play
Bangladesh. From 3rd to 7th June, highlights from the previous week’s play will be shown.
Live coverage and evening highlights from The Ashes begin on 21st to 25th July with further
tests being played from 4th to 8thAugust, 11th to 15thAugust, 25th to 29th August and finally
from 8th to 12th September.

Paul Witten, Betfair’s Head of Customer Acquisition said: “We are delighted to be able to
announce our first broadcast sponsorship with C4 for The Ashes this summer. The Ashes is
the highlight of the sporting calendar and the most eagerly-awaited series for a number of
years. We are confident that Betfair’s involvement will give the C4 armchair viewer an insight
into a new and exciting way to bet.” 10th April 2005 - Betfair sets records at Grand
National

Betfair, the world’s leading online betting exchange, achieved new records during Saturday’s
Grand National. They include:

Peak outbound bandwidth: 143 MB/second (up from 110MB/second during this year’s
Cheltenham Festival).

99.9 per cent of bets transacted in less than one second.

14,992 calls taken in one day (up from 12,714 calls in a day during Cheltenham).

Matched bet turnover on the Grand National itself rose to a record £4.25m (from £3.29m
during the 2004 Grand National), with the total number of bets rising to 2.5m (from 2m in
2004).

Betfair’s web site proved extremely resilient during one of the busiest days in the horseracing
calendar, in comparison with other betting web sites which experienced serious problems due
to the increase in traffic.

“I am delighted to report that Betfair continues to break new ground in providing the best
possible service to our users. This is thanks to the dedication of our staff and the £30m
investment we have made in our technology,” said Stephen Hill, Betfair’s chief executive.

				
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