Based on Google search_ examining search Trends on Twitter in Canada

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					      Based on Google search, examining search Trends on Twitter in Canada
Using Google Insights for Search and Google Trends, the search terms related to Twitter were analyzed
in Canada using Google's search engine so that the trends of searches can reveal useful information
relating to Twitter usage. This analysis does not take into account the millions of people that use based
on apps in the ecosystem. This analysis is a preliminary measure of how and where people are
interested in Twitter.

Google Search Term: Twitter




For searches in Canada from Jan 1, 2007 to Jan 31, 2010, the search term "twitter" increases heavily in
April 2009 due to the Oprah effect and battle between Aston K and CNN. The volume increases again in
June 2009 due to the Iran Election issues (#iranelection) and again in January of 2010 due to the
earthquake in Haiti. Therefore, when there are significant events occuring in the world, Canadians are
searching for Twitter to either gain access to the site or for their in interest current events. The decline
in the year (2009) can be due to the fact people are using more apps in the ecosystem and thus
searching and using Twitter.com itself. For the top searches and rising searches, people are searching
twitter for what exactly twitter is; twitter/facebook (looking to see how they can integrate facebook and
twitter); twitter related to the blackberry and blackberry apps for twitter (uber twitter); how they can
search twitter; and what type of twitter apps. Therefore, it appears that people in Canada are interested
in using Twitter for their Blackberries, Twitter for Facebook, Twitter apps and search.

Google Search Term: what is Twitter




As described above, the peak on searches for "twitter", the peak on April 2009 was due to the Oprah
Effect and Aston K. vs CNN. However, people were curious and wanted to know eactly "what is
twitter"?. The peak then came down as Twitter users abandoned the site (gave it a try) and lost interest,
no significant media events that caused the interest. Now look at searches for "what is twitter" vs "what
is facebook": more and more people are curious and thus joining Facebook. Facebook is the platform
you begin your social media presence given the amount of users (375 million); then develop Twitter.
Besides searching Google, mainly people are interested in searching Twitter. When we look at the graph
above, we see the same trends with "twitter" and "what is twitter" searches. Therefore, people are not
only understanding twitter ("twitter and "what is twitter" searches), they are using ("twitter" search)
and searching for using twitter for search ("twitter search" search). Also, with the decline in all 3 trend
diagram, the decline in search may be due to the cause of people using the platform in the ecosystem
and adopters during the Oprah Effect who have abandoned the service.

Using Google Trends, searches were analyzed in Canada for the last 12 months to see which cities in
Canada search the terms the most. This will determine which regions in Canada are most interested in
Twitter based on searches alone. In the last 12 months, the cities that searched "what is twitter", using
Google Trends, were mostly based in Southern Ontario.
In the last 12 months, the cities that searched "twitter", using Google Trends, were mostly based in
Southern Ontario.




In the last 12 months, the cities that searched "tweetdeck", using Google Trends, were mostly based in
Southern Ontario and BC. Tweetdeck is used by more established and advanced users.




When we look at the top city for the search "twitter" and "tweetdeck", its Waterloo, ON - home of the
Blackberry.

				
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