Roche 2010 Social Media Summit Presentation

							Welcome Diabetes Social Media Leaders

           Roche Social Media Summit
                 June 29, 2010
                  Orlando, FL
Agenda
1:00 p.m. Introductions, Agenda Review

1:30 p.m. 2009 Summit: What did we learn and what did we do with it?

2:00 p.m. Accuracy Activity

2:45 p.m. Break

3:15 p.m. Special Guest: Collaborative Discussion with American Diabetes Association

4:30 p.m. Special Guest: Collaborative Discussion with American Association of Diabetes Educators

5:30 p.m. Break

6:15 p.m. Group photo

6:30 p.m. Dinner (including some best-practices discussion)

8:00 p.m. “Let the Games Begin!”
2009 Roche Social Media Summit
            Recap
           What did we learn?
         What did we do with it?


  Lisa Huse, Director of Strategic Initiatives
Your council last year: Beyond Social Media
   • Keep it real
   • Address the costs of diabetes
   • Actively advocate for the patient community
   • Help the community amplify its voice
Keep it Real
 • Real people with diabetes in our commercial
 • Real numbers – not 104 mg/dL
 • Help people understand what to do with the number
Making Monitoring Meaningful




             °
ACCU-CHEK 360° View              ACCU-CHEK Testing in Pairs
• Provides a snapshot of blood   • Focus on one thing and see
  glucose patterns                 the changes with before-and-
                                   after testing
• 7 tests a day over 3 days
  tracking                       • Test before and after a specific
  blood glucose readings, meal     meal, exercise or event for 7
  sizes and energy levels          days.
    ACCU-CHEK prescription discount card
    lowers cost of test strips to $151
       • Prescription discount card
           • Co-pay buy-down to $15
             (max co-pay reduction of $50 per transaction)
           • Covers ACCU-CHEK Aviva and ACCU-CHEK
             Compact strips, 50 count or higher
       • Same card used for duration of program
           • Valid through 12/31/2011
           • Card activation enrolls customer
             in the ACCU-CHEK Connect program
1   Some limitations apply. Valid on ACCU-CHEK products only. Offer not valid for
    persons paying cash or covered under Medicare, Medicaid or any other government
    healthcare program. Not valid in Massachusetts or where prohibited by law.
ACCU-CHEK Patient Assistance Program
partnering with Direct Relief USA to provide testing
supplies to those without insurance
• In partnership with
  Direct Relief USA.
   • Well respected
     non-profit with only community
     clinic program of its kind
     in the United States

• Have a network of 200 clinics in the United States to distribute ACCU-CHEK
  Aviva product to patients who cannot afford their test strips.
   • Gives patients access to healthcare provider at little to no cost
• Will provide more than 90,000 vials of strips to patients via this program in
  2010
                       The Diabetes Care Project is a coalition of
                       like-minded organizations focused on
                       improving care for people with diabetes
                       The Diabetes Care Project (DCP) was founded by the National
                       Minority Quality Forum (NMQF) and Roche, in partnership with
                       the American Association of Diabetes Educators (AADE) and
                       Healthways, Inc. (www.diabetescareproject.org).

The DCP is expanding to include other like-minded organizations
Total System Performance
Accuracy is an important factor in the use of blood glucose systems.
However, it is just one component in the total performance of a blood
glucose system.

                                     Roche advocates the adoption of
                                     additional industry standards in:

                                     •   Accuracy
                                     •   Interferences and use limitations
                                     •   Safeguards
                                     •   Labeling
                                     •   Quality assurance
                                     •   Support and education
Help the community amplify their voice
Your council last year: Within Social Media Space

• Listen first
• Understand the community
• Enter with valuable information
    • Don’t talk about product
    • Don’t only talk about yourself

• Be transparent
• Be honest
• Be personal
• Keep listening