The Neutrogena Story whitening beauty cream

							The Neutrogena Story
Neutrogena Corporation, headquartered in Los Angeles, began its success story when, in 1930,
founder, Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the
early years, Natone was a supplier to Beauty salons usually associated with the glamour of the
film industry.  By the 1940’s, Natone began manufacturing and distributing cosmetics for the
retail market.
In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed b y Dr.
Edmond Fromont, a Belgian cosmetic chemist. Fromont’s patented formula produced an
unusually mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no
soap residue. Eleven minutes after washing with this unique soap, the skin was able to return to
its normal pH - just one minute more than if it had been washed with only plain water! Hence the
name, “Neutrogena.”
Stolaroff believed there was a market for such a high quality soap and arranged to import and
distribute the Neutrogena brand product in the United States.     Setting the course for future
growth, he emphasized the transparency of the soap to clearly communicate its difference. In
addition, he targeted sales to new distribution channels - department stores and better drug
stores.
By 1962, Neutrogena soap was so synonymous with the company image that the company
name was officially changed to Neutrogena Corporation. Lloyd Cotsen, an integral member of
the Neutrogena family, became President of the company in 1967 and made another key
decision that would profoundly influence the future of the company - to promote the advantages
of Neutrogena soap to the medical profession. The strong relationship between Neutrogena
Corporation and dermatologists gave the company an exceptional competitive advantage.
As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was
directed toward marketing and research efforts to create a line of safe, mild, premium quality
skin care products. In 1973, the company went public and by 1980, Neutrogena entered the
hair care market.
Today, Neutrogena Corporation manufactures and markets a line of premium priced skin and
hair care products which are distributed in more than 70 countries.
The respect and credibility earned by Neutrogena Corporation led to its acquisition by Johnson &
Johnson in 1994. As a member of the worldwide network of Johnson & Johnson companies,
Neutrogena has the opportunity to preserve the “Neutrogenic way” while at the same time
drawing on the breadth of Johnson & Johnson resources.
Now more than ever, today’s consumers equate health with beauty, Neutrogena stands
naturally poised for tremendous future growth and an ever increasing number of satisfied
customers.
Neutrogena Extra Gentle Cleanser ®


What the Product Is:
• Mild, non-glycerine, soap-free, fragrance-free facial cleanser

• More than just gentle cleansing, it adds back moisture with every use



What the Product Does:
• Soothes sensitive skin with anti-irritant moisturisers, chamomile and vitamin E

• Replenishes skin’s moisture, leaving it smooth and supple - without clogging pores

• Non-comedogenic, hypo-allergenic



How and When To Use It:
Twice daily, or as needed, massage creamy lather onto moistened skin and rinse thoroughly.
Pat dry. May also be used as a tissue-off cleanser. For all skin types especially highly sensitive,
atopic or soap-intolerant skin types.




Size                                                                Price
200 ml pump bottle                                                  320 Rs.
Neutrogena Deep Clean ® Facial Wash


What the Product Is:
• An oil-free penetrating facial wash that cleanses deeply and thoroughly to improve your
  complexion



What the Product Does:
• Provides thorough deep pore cleansing yet is gentle on the skin

• Penetrates deep into pores to remove dirt, oil and make-up residue

• Salicylic Acid exfoliates dead skin cells and improves skin tones and texture

• Removes dead surface skin that can dry, dull and roughen your complexion

• Non-comedogenic



How and When To Use It:
Daily, or as needed massage gel onto moistened skin and rinse. Pat dry. For normal to oily skin
types.     If you experience dryness or irritation, use less frequently.




Size                                                                Price
50 ml bottle                                                         85 Rs.
200 ml pump bottle                                                  320 Rs.
Neutrogena Deep Clean ® Facial Wash


What the Product Is:
• An oil-free penetrating facial wash that cleanses deeply and thoroughly to improve your
  complexion



What the Product Does:
• Provides thorough deep pore cleansing yet is gentle on the skin

• Penetrates deep into pores to remove dirt, oil and make-up residue

• Salicylic Acid exfoliates dead skin cells and improves skin tones and texture

• Removes dead surface skin that can dry, dull and roughen your complexion

• Non-comedogenic



How and When To Use It:
Daily, or as needed massage gel onto moistened skin and rinse. Pat dry. For normal to oily skin
types.     If you experience dryness or irritation, use less frequently.




Size                                                                Price
50 ml bottle                                                         85 Rs.
200 ml pump bottle                                                  320 Rs.
Neutrogena Deep Clean ® Gentle Scrub


What the Product Is:
• A facial scrub with Beta Hydroxy Acid, gentle enough for everyday use



What the Product Does:
• Provides thorough deep pore cleansing yet is gentle on the skin

• Beta Hydroxy Acid cleans deep into pores to remove dirt, oil and make-up residue

• Non-abrasive microbeads gently exfoliate dead skin cells and improve skin tone and texture

• Oil-free, non-comedogenic



How and When To Use It:
Daily, or as needed massage scrub onto moistened skin and rinse. Pat dry. For normal to oily
skin types.




Size                                                                Price
50 ml tube with flip cap                                             95 Rs.
125 ml tube with flip cap                                           210 Rs.
Neutrogena Deep Clean ® Invigorating Daily Cleanser

What the Product Is:
• A revitalising foaming cleanser that tingles on contact



What the Product Does:
• Provides thorough deep pore cleansing yet is gentle on the skin

•   Light gel lathers into a thick foam that cleans deep into pores to remove dirt, oil and make-

    up residue

• Energising microbeads release an exhilarating cool surge of invigoration

• Cleanses skin completely and washes away dead skin cells to improve skin tone and texture

• Leaves skin feeling refreshed for hours



How and When To Use It:
Pump cleanser into wet hands 2-3 times. Apply to face and massage gently avoiding contact
with the delicate eye area. Rinse Thoroughly. Pat dry. Use daily. For normal to oily skin types.




Size                                                                Price
198 ml pump bottle                                                  349 Rs.
Neutrogena Fresh Foaming Cleanser ®


What the Product Is:
• A gentle cleanser and make-up remover in one

• Soap-free, alcohol-free, non-comedogenic and hypo-allergenic


What the Product Does:
• Cleanses and removes make-up in one step

• Removes eye make-up without the use of soaps or oils that can irritate eyes

• Removes excess oils and impurities from the T-zone

• Cleanses dry areas without depleting skin of its natural moisturisers

• Rinses clean without leaving and pore-clogging residue


How and When To Use It:
Twice daily, or as needed massage lotion onto moistened skin and rinse. Pat dry.   For
combination skin types.




Size                                                                Price
198ml pump bottle                                                   335 Rs.
Neutrogena® Ultra-Soft Eye Makeup Remover Pads


What the Product Is:
• Plush, ultra-soft and moisture-rich eye make-up remover pads



What the Product Does:
• Gently and effectively removes eye make-up

• Won’t irritate or leave any oily residue

• Safe for sensitive eyes and contact lens users

• Ophthalmologist and Dermatologist tested



How and When To Use It:
Use one large pad to gently wipe away make-up from closed eyelids before washing face with
your regular cleanser.



Size                                                             Price
30 large pads                                                    240 Rs.
Neutrogena® Oil-Free Moisture SPF 15

What The Product Is:
• A non-comedogenic facial moisturiser that combines long-lasting moisturisation with
  effective sun protection for softer, smoother skin



What the Product Does:
• Provides 12 hours of continuous moisturisation

• Combines long-lasting moisturisation with effective sun protection

• PABA-free SPF 15 sunscreen protects skin against damaging UVB/UVA rays

• Absorbs quickly into skin and contains no drying alcohol

• Oil-free, non-comedogenic

• Hypoallergenic, fragrance-free



How and When To Use It:
Smooth on evenly over face and neck daily after cleansing. Works well with or without makeup.
For all skin types.




Size                                                                   Price
115 ml pump dispenser                                                  250 Rs.
Neutrogena® Oil-Free Moisture for Combination Skin


What the Product Is:
• A lightweight dual-action moisturiser that “normalises” combination skin




What The Product Does:
• Moisturises where skin is dry without leaving it oily or shiny

• Oil-absorbing Microsponge® system controls oil and in the T-zone and wherever skin is oily

• Non-comedogenic, hypoallergenic, fragrance-free

• Contains no alcohol, oil or fragrance




How and When To Use It:
Smooth on evenly daily after cleansing. Works well with or without make-up. For combination skin
types.




Size                                                               Price
118 ml pump dispenser                                              250 Rs.
Neutrogena® Light Night Cream


What the Product Is:
• A light yet highly effective moisturising night cream


What the Product Does:
• Provides an immediate surge of moisture

• Doubles skin’s moisture for 8 hours while you sleep without clogging pores

• Helps minimise the appearance of fine lines and wrinkles

• Sustains a high level of moisturisation without being heavy

• Non-greasy, non-comedogenic, fragrance-free



How and When To Use It:
Smooth over face and neck nightly after cleansing. For normal to dry skin types.




Size                                                         Price
63 g jar                                                     300 Rs.
Neutrogena Norwegian Formula® Hand Cream
What the Product Is:
• A concentrated, glycerine-rich and highly moisturising hand cream that provides prompt
  relief for even severely dry, chapped hands



What the Product Does:
• Delivers effective, long-lasting relief for dry, chapped hands

• Provides superior healing of rough, dry, hands

• Noticeably improves the look and feel of skin

• Hands feel soft and smooth after one application

• Contains 40% glycerine and provides 17 hours of hydration



How and When To Use It:
Apply a pearl-sized drop onto hands daily, or as needed. For the relief and healing of seriously
dry chapped hands, hand dermatitis and localized xerosis.




Size                                                               Price
56 g tube                                                          240 Rs.
Neutrogena Norwegian Formula® Body Emulsion


What the Product Is:
• An glycerine-rich body moisturiser that rapidly heals severely dry skin and retains moisture


What the Product Does:
• Sustains a high level of moisturisation for up to 17 hours

• Relieves dry skin and also helps prevent dryness

• Clinically proven to provide immediate relief to severely dry skin

• Leaves dry skin softer, smoother, protected and instantly renewed


How and When To Use It:
Apply to dry skin morning and night or as needed. For dry skin, pruritus, flaking and dryness
associated with xerotic and hyperkeratotic dermatoses.




Size                                                                   Price
155 ml pump dispenser                                                  250 Rs.
Neutrogena Norwegian Formula® Body Moisturizer

What the Product Is:
• A long-lasting body moisturiser with a light feel




What the Product Does:
• Provides 12 hour moisturisation

• Absorbs quickly with no heavy after feel

• Replenishes skin, leaving it soft and smooth

• Combines glycerine with aloe, vitamin E and chamomile



How and When To Use It:
Apply daily to dry skin areas for optimum results.    For all skin types.




Size                                                                    Price
250 ml pump bottle                                                      300 Rs.
Neutrogena Lip Moisturizer


What the Product Is:
• An effective, moisture-enriched SPF 15 lip moisturiser that protects dry, chapped lips


What the Product Does:
• Softens, smoothes moisturises and protects dry, chapped lips

• Soothes and conditions lips, keeping them healthy looking and soft in all weather

• PABA-free SPF 15 sunscreen helps protect from harmful UVB/UVA rays

• Fragrance-free, color-free

• Leaves no waxy feel



How and When To Use It:
Smooth on lips everyday to keep lips soft, moisturized and protected. Reapply as needed. For dry
chapped lips.



Size                                                                Price
4g tube                                                             95 Rs.
Neutrogena® Age Shield Sunblock SPF 30


What the Product Is:
• An advanced-technology sunblock with exclusive Helioplex Technology that provides
  superior anti-ageing protection as well as sunburn protection


What the Product Does:
• Helioplex™ Technology sunblock helps protect skin from harmful UVB/UVA rays

• Shields skin six layers deep from skin-ageing UVA rays

• Helps prevent the breakdown of collagen and elastin caused by UVA rays

• Helps maintain skin’s youthful appearance

• Concentrated antioxidant blend helps fight sun-induced free-radical damage

• Lightweight, oil-free formula absorbs quickly into the skin and leaves no greasy feel

• Waterproof, sweatproof, resists rub-off, non-comedogenic, fragrance-free, PABA-free


How and When To Use It:
Apply liberally 15 minutes before sun exposure. For added protection, reapply after swimming,
excessive perspiration, towel drying or extended sun exposure.



Size                                                                Price
118 ml tube with flip cap                                           450 Rs.
Neutrogena® Ultra Sheer Dry-Touch Sunblock SPF 50


What the Product Is:
• A breakthrough sunblock with exclusive Helioplex™ Technology that offers broad spectrum
  UVA/UVB protection combined with Dry-touch Technology for superior aesthetics


What the Product Does:
• Helioplex™ Technology provides superior protection from harmful UVA/UVB rays

• Delivers unbeatable UVA protection

• Dry-touch Technology provides an ultra-light, non-shiny finish

• Micronized silica powder absorbs extra sunscreen oils

• Leaves skin feeling soft and smooth with a clean lightweight, non-shiny finish that leaves

• Waterproof, sweatproof, resists rub-off, non-comedogenic

• Light fresh scent, oil-free, PABA-free


How and When To Use It:
Apply liberally 15 minutes before sun exposure. For added protection, reapply after swimming,
excessive perspiration, towel drying or extended sun exposure.


Size                                                                Price
30 ml tube with flip cap                                            150 Rs.
88 ml tube with flip cap                                            430 Rs.
Neutrogena® Ultra Sheer Body Mist SPF 30


What the Product Is:
• A superior sunblock with advanced Helioplex™ Technology broad-spectrum protection in
  the convenience of an ultra light sheer mist


What the Product Does:
• Helioplex™ Technology delivers superior balanced broad-spectrum protection against UVA-
  aging and UVB-burning rays

• Ultra-light mist leaves a non-greasy clean-feeling finish

• One-touch continuous spray works at any angle

• Weightless formula applies easily to even hard-to-reach areas

• Waterproof, sweatproof, resists running into eyes

• Non-comedogenic oil-free, PABA-free


How and When To Use It:
Apply liberally 15-30 minutes before sun exposure. Hold can 10-15 centimeters away from body and
apply liberally, spraying slowly and evenly until product is visible on skin. Do not spray into the
face. Spray into hands and apply to face. Reapply after swimming, excessive perspiration, towel
drying or extended sun exposure.


Size                                                               Price
141 ml aerosol can                                                 500 Rs.
Neutrogena® Fine Fairness™ Cleanser


What the Product Is:
• A gentle yet effective purifying facial cleanser with Vitamin C and Essential Soy™ that is
  clinically proven to improve overall fairness and translucence


What the Product Does:
• Vitamin C and Essential Soy™ help improve skin fairness as they soften and hydrate

• Gently and effectively removes dirt, surface oil, skin-dulling dead skin cells and impurities

• Maintains skin’s natural moisture level without clogging pores

• Oil-free, non-comedogenic, allergy-tested



How and When To Use It:
Use in the morning and at night. Wet face and squeeze cleanser into hands. Apply to face and
massage gently. Rinse thoroughly. Pat dry. For all skin types




Size                                                                  Price
50 ml bottle                                                           95 Rs.
100 ml bottle                                                         170 Rs.
Neutrogena ® Fine Fairness™ Toner


What the Product Is:
• A whitening toner with an exclusive combination of Vitamin C and Essential Soy™ that is
  clinically proven to improve overall skin fairness and translucence


What the Product Does:

•   Special liposome delivery system enhances effectiveness of whitening ingredient to lighten
    overall complexion

•   Vitamin C and Essential Soy™, an exclusive soybean extract, help reduce discolouration
    and promote even-toned skin.

• Exclusive combination of natural extracts and skin conditioners replenish moisture

• Leaves skin soft and smooth

• Clinically proven to improve overall skin fairness and translucence

• Alcohol-free, oil-free, non-comedogenic, allergy-tested


How and When To Use It:
Shake well before use. Apply in the morning and at night after cleansing. Moisten cotton pad
with toner and smooth over cleansed face and neck with gentle upward strokes.. For all skin
types




Size                                                                Price
150 ml bottle                                                       240 Rs.
Neutrogena® Fine Fairness™ Cream



What the Product Is:
• A moisturising whitening night cream with exclusive Healthy White Complex™ that is
  clinically proven to minimise melanin formation



What the Product Does:
• Neutrogena Healthy White Complex™ (containing Essential SoyTM, Vitamin B3, Vitamin C
   and Portulaca) boosts the whitening process and helps reduce the appearance of melanin
   and uneven pigmentation

• Helps protect skin cells against melanin formation

• Promotes fairness and translucence

• Delivers long-lasting moisturisation



How and When To Use It:
Apply liberally to face and neck every night after cleansing and toning in place of your night time
moisturiser.




Size                                                               Price
50 g jar                                                           300 Rs.
Neutrogena® Fine Fairness™ Eye Cream


What the Product Is:
• A daily eye cream that helps energise skin around the eye area for brighter and fairer
  looking eyes



What the Product Does:
• Yeast extract helps reduce under eye puffiness

• Natural minerals help to condition and energise skin

• Mica visibly brightens the appearance of the eye contour area



How and When To Use It:
Apply morning and night on clean skin. Dab a small amount around the entire eye area patting
gently until absorbed.




Size                                                              Price
15 g tube                                                         200 Rs.
Neutrogena® Fine Fairness™ Deep Whitening Mask


What the Product Is:
• A whitening mask with exclusive Healthy White Complex™ that is clinically proven to
  minimise melanin formation



What the Product Does:
• Neutrogena Healthy White Complex™ (containing Essential SoyTM, Vitamin B3, Vitamin C
   and Portulaca) boosts the whitening process and helps reduce the appearance of melanin
   and uneven pigmentation

•   SMART-FIT fabric with 14,000 micro-holes comfortably fits the skin and ensures more
    essence can infuse deeply into skin

• Helps lighten freckles and spots

• Delivers immediate whitening effect.



How and When To Use It:
Use after cleansing. Open pack, take out the mask and unfold. Press lightly with fingertips to set in
place over face. Relax for 15 minutes and remove mask. Discard mask after use.




Size                                                                Price
5 sheets                                                            400 Rs.
Neutrogena® Fine Fairness™ Essence


What the Product Is:
A moisturising whitening night cream with exclusive Healthy White Complex™ that is clinically
proven to minimise melanin formation



What the Product Does:
• Retinol, the purest form of     Vitamin A, helps accelerate skin cell regeneration for a fair and
  luminous complexion.

•   Vitamin C suppresses melanin       production to help prevent the formation of sunspots and
    freckles.

• Anti-oxidants help neutralize the effects of free radicals for healthier-looking skin.

• Promotes fairness and translucence



How and When To Use It:
Apply to face morning and evening after cleansing and toning. Some mild tingling or
redness may be experienced which is normal and temporary.



Size                                                                   Price
30 g tube                                                              450 Rs.