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					                          Ian A. Maisel
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1. Marketing Brochure for Artificial Intelligence Software
2. Product Brochure for Danaher Motion
3. Copy for Land Conservation Web Site
4. Book Copy for Harvard Student Activist Organization
5. Copy for Cambridge Zen Center Web Site
6. Reader’s Report for Book
7. Reader’s Report for Magazine



                                       ian@ianmaisel.com
                                       http://www.ianmaisel.com
                                       cell (617) 233-7853
MARKETING BROCHURE FOR ARTIFICIAL INTELLIGENCE SOFTWARE

WROTE COPY AND DESIGNED PRODUCT SHEET


ALife-Insure™

INTELLIGENT INTERNET-BASED POLICY HOLDER RELATIONSHIP
MANAGEMENT

As any industry expert will tell you, the answer to cost-effective customer support is the Internet.
Why is Internet-based support becoming so popular? Take a look at the numbers...

ROI
According to Forrester Research*, the average call center incident costs $33 per call. In
comparison, the cost of an inquiry handled by an automated system is $1.17. Based on those
numbers, the savings per call is $31.83. Automation will continue to become more pervasive,
with an estimated 87% of incidents handled through this channel by 2002.

Support Across Multiple Channels
ALife-Insure empowers customer service representatives with immediate access to information
needed to manage customer interactions. ALife-Insure integrates dialogue-based support through
e-mail, Intranets, Extranets, and the Web. Regardless of the client's point-of-contact, ALife-
Insure allows for continuity and provides up-to-date information regarding the customer
relationship.

Customer Self-Help
The Internet is rapidly becoming a vital means of customer communication. Low cost is not the
only driving force for this move to the Internet; customers are demanding that answers to
questions and solutions to problems not be restricted to the traditional business day. ALife-Insure
makes this kind of support possible through several channels.

ALife-Insure provides dialogue-based personalized customer support via e-mail and the Web.
The software solution includes knowledge bases that contain terms and language specific to the
insurance industry and can be custom-tailored to meet the needs of specific companies. By
placing an automated system such as ALife-Insure on the Internet, insurance providers can fully
automate customer assistance around the clock. ALife-Insure also provides customers with self-
enrollment opportunities by intelligently offering promotional cross selling and by up-selling
other annuity-based products.

Customer Service on the Internet
ALife-Insure helps people navigate your corporate Web site, using conversational language in
lieu of traditional computer mouse clicks, and tracks customer actions by capturing
conversations and providing statistical analysis of potential and current customers. This solution
provides a first line support for policyholders and potential customers; support that is available
24 hours a day, 365 days a year. By implementing ALife-Insure, you can offload the majority of
your customers' repetitive questions and increase service representatives' productivity.

Relieve E-mail Overload
Because customers choose different methods of electronic contact, ALife-Insure also optimizes
customer support via e-mail. ALife-Insure intelligently interprets high volume incoming e-mail
and instantly responds. In the unlikely event that ALife-Insure cannot adequately answer a
customer inquiry, it will automatically route the message to the appropriate person in your
organization. The ALife solution dramatically improves customer satisfaction while freeing your
customer service department to address higher-level concerns.

ALife-Insure integrates the speed of an automated response system with highly developed
natural language processing to provide immediate, knowledgeable responses to e-mail. Reply
messages can include various types of rich media, such as relevant documents, Web links, and
audio/video clips.



CALLOUT BOX 1
Automate the delivery of end-to-end customer service via the Internet. ALife software uses
sophisticated natural language processing to answer commonly asked questions and guides
customer service representatives to appropriate information.

CALLOUT BOX 2
According to Forrester Research*, less than 40% of customer e-mail messages ever receive a
response.

SIDEBAR
What can ALife-Insure do for you?

      Reduces contact center load by answering routine questions, giving CSRs and telesales
       personnel more time to deal with complex issues
      Automates product enrollment through a self-service model
      Decreases customer response time from days and hours to seconds
      ROI of 3 - 6 months, depending on current e-mail response or CSR load
      Provides pertinent information on policyholders using sophisticated management
       reporting tools
      Helps customers understand products and services
      Delivers detailed information that leads to closed sales



*Forrester Research: December 1999, Tier Zero Customer Support by Paul Hagen
PRODUCT BROCHURE FOR DANAHER MOTION
WROTE SERVICE PLAN COPY FOR MACHINE PART DISTRIBUTOR


Startup and Integration Services (S.I.S.)
The Danaher Motion Startup and Integration Service will help you hit the ground running with
your new parts and equipment. We can quickly set up your motion system or integrate
components into your existing system. Incorporating basic motion programming, servo tuning,
mechanics installation, a range of advanced tools, and sophisticated troubleshooting techniques,
our expert service technicians and systems engineers come directly to your end-user site. We
hook up the cabling, power-up your system, and help guide you with first program runs to assure
your valuable equipment runs at peak efficiency.

S.I.S. packages can be purchased with any IDC/Neat/Dover system for only $1500 per day plus
airfare and per diem.

Extended Warranty Program (E.W.P.)
The Danaher Motion Extended Warranty Program increases the standard one-year from date of
shipment warranty to three years. The terms of the warranty, priced at only 20% of a product’s
quoted list price, continues to include all of the protection of our standard warranty.

Benefits Include:

Peace of mind
Reduced unplanned downtime
Reduced part cost
Prolonged machine life
Reduced maintenance cost
www.landbase.org

WROTE COPY AND DESIGNED WEB SITE FOR CONSERVATION
ORGANIZATION


HOME PAGE
Are you looking for a special place to live, explore, and care for?

LandBase can help you find and purchase some of New England's most beautiful and
ecologically significant woodlands and rural areas.

You can help LandBase save these properties and protect their irreplaceable natural resources.
LandBase finds exceptional Massachusetts land deserving both your residency and your
protection, and works with you and with land conservation organizations to conserve the
undeveloped portions of the land.

Recent innovations have made conservation buyer transactions even more attractive to the buyer,
the seller, and the land trust. Whether you are interested in buying or selling land, this is the
place to learn more about all of the benefits of a conservation purchase - and to view all of the
properties that are available today.

LAND CONSERVATION
What is land conservation?

Conservation is a market-driven effort to protect land resources like flora, wildlife habitat, and
water quality by employing tax-advantage strategies to legally protect natural places in
perpetuity.

Land trusts are increasingly turning to 'conservation buyers' to assist them with land conservation
projects. Conservation buyers are individuals with the requisite means who are willing to buy
properties under conservation restriction, or to incorporate permanent protection of the land into
their property purchase. Recent innovations by The Nature Conservancy have made such
conservation transactions very desirable to the buyer, seller, and land trust through creative use
of potential tax benefits. Conservation buyers can protect many natural, untainted areas of land
that the land trust cannot purchase directly.

CONSERVATION EASEMENT
Protecting your Land with a Conservation Easement

A conservation easement is a flexible tool that protects land with important conservation values
while leaving it in private ownership. More than 30,000 acres in Massachusetts, and 1.5 million
acres of land across the United States, have been protected through the use of conservation
restrictions.
A conservation easement is a legally binding agreement between a landowner and either a
nonprofit organization or a government agency. The restriction limits future uses of the property.
These restrictions are tailored to meet the needs of the landowner, the organization holding the
easement, and the land's resources. Public access is usually not required but can be allowed.

The easement is permanent and is recorded with the property deed. Land can be sold or passed
on to heirs, but the restrictions remain in perpetuity.

In a Conservation Buyer transaction, the land trust will work with the seller and/or the buyer to
draft a conservation easement for the property, explain how the provisions will apply, and assist
with the approval process. This process is governed by the Massachusetts Conservation
Restriction Act.
COMMON ACTION

WROTE COPY AND DESIGNED BOOK FOR HARVARD STUDENT ACTIVIST
ORGANIZATION


Excerpted from a chapter on Healthy Groups:

Judith Kidd (Harvard College Assistant Dean of Public Service) stressed the importance of
building a good system of roles and titles, a strong group structure, and good institutionalized
practices around the goal of being sustainable. “I basically look at organizations in terms of their
sustainability…Basically the attributes of a good organization are also the attributes that lead to
being sustainable.” She listed numerous qualities of such sustainable organizations:
• “There’s orderly leadership transition”
• “There’s agreement on the goals of the organization”
• “There’s good communication at all levels of the organization”

Excerpted from an appendix article entitled Working with the Undergraduate Council and
the Administration:

Tips

1. Talk to your reps.
Talk to your house or yard representatives to put you in touch with the Council member or
administrator who knows how to help. The UC’s website (http://www.uc.fas.harvard.edu)
contains rosters, agendas, and minutes. You can also sign up for the weekly e-mail bulletin that
has information on lobbying initiatives.

2. Run for a student-faculty committee in the fall.
Recently, the Council has been successful in using these venues to make actual change,
especially in academic and residential policy. The Overview of the Student-Faculty Committees
that follows this tip-list describes key committee opportunities.

3. Write proposals with Council members - make an idea actually happen.
Since the Council has worked with so many departments and agencies in the University in the
past, we can help set up meetings with administrators to pitch the proposals. The Council can
even choose to vote to adopt any documents as official positions of the student government.

4. Talk to tenured members of the Faculty of Arts and Sciences.
Individual Faculty members can file motions and discussion items to be discussed at Faculty
meetings, which often lead administrators to address these concerns. Faculty support on student
proposals is invaluable, especially at the College level. University tradition has given much
influence to the Masters of the residential houses; be sure they know about your concerns.
www.cambridgezen.com

WROTE COPY AND DESIGNED WEB SITE FOR THE CAMBRIDGE ZEN CENTER


WELCOME
Welcome to the Cambridge Zen Center, a residential meditation practice community
conveniently located in Central Square between MIT and Harvard University. The CZC is part of
the Kwan Um School of Zen, founded by the Korean Zen Master Dae Soen Sa Nim.

We are open to the public and offer beginner's classes in Zen meditation. Additionally, we offer
daily meditation practice, weekly discussions called Dharma Talks featuring residents and Zen
teachers, and monthly weekend meditation retreats.

Practitioners can register for membership to the Cambridge Zen Center. Membership entitles one
to discounts on retreats and the CZC newsletter.

We have a photo gallery and a section just for fun. Use our site to find out about other practice
communities and additional Buddhist resources.

ABOUT US
The 70s
The Cambridge Zen Center was the first residential meditation community founded by students
of Zen Master Seung Sahn (Dae Soen Sa Nim) after the establishment of the Providence Zen
Center. The first house was located in Cambridge on Spark Street and was rented out in 1972 by
students including Mu Gak, Daeja Natier, and Larry Rosenberg. The Cambridge Zen community
grew quickly and the Center relocated in 1973 to the prestigious Gray Gardens neighborhood in
east Cambridge. Dae Soen Sa Nim split his time between Providence and Cambridge, and Dyan
Eagles drove him to English classes at Harvard in a car that was so beat-up that she wasn’t
legally allowed to park it in the street.

Large groups of poncho-wearing, barefoot, longhaired hippies would come to the Gray Gardens
house to attend weekend meditation retreats. The more conservative neighbors, complaining of
the loud chanting and constant flow of hippies through their community, took legal action to
expel the fledgling Zen students from the area.

The Zen Center moved to Allston, near Boston University, in 1976. Due to popular demand and
a need for more space, the Center moved again in 1978 to occupy a farmhouse on North Harvard
Street and a nearby three-family house.

The 80s
In 1982 the Cambridge Zen Center purchased a rooming house in Central Square on 199 Auburn
Street. The forty-four room house, filled with antique refrigerator-stove combinations from the
1920s, had been condemned by the city. Mark Houghton, now a CZC guiding teacher with the
Korean title Zen Master Bon Haeng, led a massive all-volunteer effort to gut the entire house and
rehabilitate it into a residential practicing community. Students living there at the time remember
that everything was constantly coated in dust from the construction effort. By the time the work
was completed in 1983, many people were discouraged by the arduous labor of the project and
left the community. Others doubted whether there would be enough interested students to fill the
large Center, along with a second house they had purchased next door.

However, the twenty-five bedroom CZC and the house on 203 Auburn Street quickly filled up
with students and have generally remained full to capacity up until the present. People were
drawn to the unconventional, left wing community and the beautiful dharma meditation room in
the house.

The 90s
Throughout the 1990s, the Cambridge Zen Center grew to become one of the largest Buddhist
outreach organizations in Massachusetts. In addition to it’s thriving residential community, the
Center is visited by interested students from many of the area’s surrounding high schools and
colleges, including Boston College, Boston University, Brandeis, and Harvard. The CZC also
sponsors Zen Buddhist chaplain programs at Wellesley College and several hospitals. Former
CZC abbots Mark Houghton and Jane McLaughlin-Dobisz became Guiding Teachers of the
Center.

The political tone of the Center changed with the times from far out to left wing. The first
generation of radical students from the 70s were now raising families and becoming teachers,
and gone were the days of unemployed residents sleeping through the day. More rules were put
into place to accommodate residents from a wider range of racial and socioeconomic
backgrounds.

Today
The Cambridge Zen Center is a unique place to live and practice, and in 2000 Mark Houghton
and Jane McLaughlin-Dobisz received Transmission from Zen Master Seung Sahn and were
given the names Zen Master Bon Haeng and Zen Master Bon Yeon. The Center is open to the
public every day of the year, and we hope you will join us for Zen practice!
ATTITUDE: HOW LENNY BRUCE JAZZED STANDUP COMEDY 1951-1966

READER'S REPORT FOR BOOK


Dear friendly editor at my literary agency,

We should definitely pursue the book proposal for ATTITUDE, a career biography of the
iconoclastic, legendary, groundbreaking standup comedian Lenny Bruce. The story is set against
a richly detailed cultural backdrop of musical and comic developments in America through the
1950s and early 60s. The proposal is clearly, compellingly written in a crisp, engaging style that
is logically set-up and well researched. However, the historical context needs to be conceived in
more depth, and the book's marketing plan needs to be developed more effectively. But overall,
the sharply drawn proposal leads me to believe the author is both passionate and professionally
organized in her approach to the material.

CD reissues of Bruce's recordings, while appealing in a musical, lyrical fashion, are difficult to
understand by today's cultural standards for a person under forty. In order for a younger, or more
general reader unfamiliar with comedy history, to appreciate Bruce's wit, the printed form is
easier to follow, reread, and put into context than the currently available grainy recordings of his
physical brand of comedy, already challenging to interpret, mired with the sound pollution of
scattered laughter and clinking glasses in the background. The other, older books on Bruce are
either dated or morose, and ATTITUDE places Lenny's still-relevant social parody into its
historical context while pointing to its relevance in a George Bush, P.C.-obsessed America,
arguably as or more repressed than the author's assumptions about the U.S. in the 1950s.

ATTITUDE's references to today's modern comic celebrities like Robin Williams and Chris
Rock can further help draw these parallels between comedy's role in society and Lenny's brand
of scathing social commentary in the 1950s and 60s. The author comments on the developments
of jazz and bebop in reference to Bruce's musical, free form, riffing style, and draws on these
interesting connections as part of Lenny's development of pop culture. In fact, the author of this
proposal asserts the theory that Lenny was the comedic equivalent of Elvis Presley, bringing
"segregated, black-derived cultural systems" (p. 7) to a large white audience. He paints the
cultural milieu of 1950s America as "the repressive, white-bread society that had arisen from the
Cold War's McCarthyite witch hunts and racial struggles" (p.13).

This description leads to my first, minor criticism that the author's description of America in the
50s seems trite, hackneyed, two-dimensional, and slanted from a Caucasian perspective. The
stereotype of the 1950s as a patriarchal, idealized, unimaginative nuclear family in suburbia is
very clichéd and applies only to middle and upper-class white folk. The historical span of this
decade, in order to fully provide a deep, fresh understanding of Bruce's work, must be expanded
to encompass black cultural history beyond jazz music. There needs to be some mention of
historical perspectives from black revisionist historians, and references to black literature of the
time, particularly since Bruce was borrowing so much of his style and approach from African-
American artists.
In other words, explaining Bruce's innovations only in contrast to the historic perspective of
society's winners in the 1950s glorifies him as a more of a one-dimensional, rebellious, anti-
heroic phenomenon than an explorer and assimilator of several ethnic streams. This assimilation
is well represented in the author's canny choice of comic routines he selects for the book such as
"How to Relax Your Colored Friends at Parties" (p. 8). By broadening the number of cultural
perspectives Bruce is viewed in, it would be possible to draw even more parallels and links of
Lenny's professional career with today's world and today's audience, rendering the work even
more timely, necessary, and relevant.

ATTITUDE compares Bruce to Elvis, but Lenny, rather than being highly celebrated and
exonerated as his underground career surfaced in the modern American mainstream, found
himself submerged in greater and more desperate legal troubles. This is very similar to many of
today's modern hip-hop and gangsta rap artists like Snoop Doggy Dogg and Puff Daddy. In fact,
today's highest-selling, most controversial, and like Bruce, white-skinned hip hop artist Eminem
has been mired in legal battles since his career emerged from the rap underground two years ago.
Bruce's clever comic sensibility and need to shock echoes through the elaborately witty rhymes
of the Grammy-winning Caucasian rap star, and pointing to the similarities between these two
artists could open the book up to an audience that associates Elvis with their parents and view
him as an irrelevant, corny, bloated, bellowing nostalgia act on an oldies radio station.

And the question of Eminem versus Elvis raises the question of marketing and audience. The
wide public's general interest in standup comedy, as seen by the popularity of cable television's
Comedy Central and the major network's late night talk show programming, combined with the
accessibility of the author's compelling narrative style, could make ATTITUDE a best-selling
career biography if marketed properly. Unfortunately, the author leaves us no clear marketing
plan, and the question of genre is unanswered. With a strong focus on Lenny's actual comic
material, the book could be categorized under Humor, and if the narrative was driven more by
his life, it could be sold as Biography. Or, by featuring more of the interview material and
cultural perspectives throughout, the manuscript could be placed in General Nonfiction,
Entertainment, or Intellectual History. Each form of classification would require a different
jacket design and marketing program. With my specialty being in comedy, and assuming a
comedy audience would have a built-in curiosity for a new look at the comic pioneer, I would
focus on the hysterical comedy bits and place the book in the Humor category.

Irreverent, dirty cartoons and caricature illustrations of Bruce could be included in the book to
entice younger readers. Books in the Humor sections of bookstores are generally light, so we
could market it as a dark book to set it apart from the competition. The cover of ATTITUDE
could contrast the light-hearted, goofy musings of Dave Barry, Paul Reiser, and comic strip
compilations like Fox Trot by being designed in dark, dangerous colors and featuring a grainy,
tabloid-style photo of Bruce in front of a microphone, daring a reader to come inside his world of
freaky whores, hipster drug dealers, and angry black prisoners.

ATTITUDE is an enticing book sure to sell well to any fan of Bruce or comic history buff.
Placed within a broader historical context and developed with a clearer marketing focus, it has
the potential to become a bestseller. I strongly recommend we offer this promising writer a
contract.
Ian
MAX AND LIDDY or HOW I GOT A TOE-HOLD IN PUBLISHING
READER'S REPORT FOR MAGAZINE ARTICLE


Dear friendly editor at an upscale urban literary magazine,

With some minor changes, this would make a great article. It describes the youthful idealism of a
determined young graduate who wants to get into the publishing business. The first paragraph
clearly and lucidly sets up the premise of Elizabeth Norwell's arrival at Scribner's publishing
house. Her new excitement is conveyed by using the phrase "golden afternoon" (see p. 2) and is
quickly deflated by her self-effacing humor. After her picturesque arrival in the first sentence,
she quickly admits she doesn't exactly know what the job she was applying for actually involved.
Many of our magazine's readers can relate to arriving in New York City with both an awe-struck
and naïve attitude.

The fish-out-of-water theme is continued in the second paragraph of the piece in her description
of her "would-be New York voice" (see p. 2), but her keen powers of observation are quickly
directed outward towards describing all of the colorful characters she meets. For example, she
describes Maxwell Perkins as having "something virginal, repressed and shy about him, and with
a flash of familiarity that verged upon contempt, I thought of all the Harvard sophomores I had
known" (see p. 4). Her references to Harvard and her own attendance at Bryn Mawr both
enhance the theme of an eager, young recent college graduate and serve as throw-away cultural
signifiers of a knowing, affluent white urban audience that reads our magazine.

Her perceptive descriptions of people flow throughout the work, describing a fellow shop-clerk
as "the man of the world who looks like a fish-hawk and talks, though only rarely, through his
nose" (see p. 7). There is something quaint and sweet throughout her writing, and I believe this
piece would especially appeal to female readers. The narrator encounters all sorts of difficulties
maneuvering through a male-dominated world, and women that work could easily relate to her
tribulations. She is quite creative in trying to overcome the obstacles of succeeding in the male-
run Scribner's, and there is none of the bitterness and patriarchy-bashing that could easily grow
out of these situations. For example, when told that women are too distracting in the office, she
cries, "But what if I wore men's clothes?" (see p. 5).

Her creative approach to succeeding in a man's world would be interesting to run in a series of
articles on Women in the Workplace over the last one hundred years. This article is about a
woman working in New York from late 1920s through the 1940s, and it could be followed with
the autobiographical accounts of a women working roughly in the periods of 1900 - 1920, 1940 -
1960, 1960 - 1980, and 1980 - 2000. It would be fascinating to see women working in different
media that symbolize the culture of each of these time periods. For example, the 1900s lady
could work in newspapers, the 1940s female could work in magazines, the 1960s hippie could
work in television, and the 1980s diva could work in computer special effects for movies.

The few minor edits I suggest would include updating or clarifying the initial description of her
outfit. I don't know what "Vionnet hemstitching around the yoke" or a "cloche" (see p. 2) are, but
perhaps these terms are more familiar to women. I would need to get the opinion of a fashion-
savvy female colleague before applying this edit. I would also update the title, as the term "Toe-
Hold" is no longer in vogue. I would change it to "Smashing the Glass Ceiling through the Art
Department," and supplement the name by adding in a little more material about the nature of her
job as Art Assistant (p. 10). I would layout the magazine article with graphics of the book jackets
she mentions (see p. 9) and old photographs of the offices and art departments from Scribner's in
the 1920s and 1930s. I might over-saturate the sepia-toned photos with bright pinks and purples
to grab the attention of our younger female readers and reinforce the girl-power theme.

I hope these suggestions are helpful.

Ian

				
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