Ultimate Mascara Robert- I need your help! I have customers that are having problems with ultimate mascara, some say it goes on clumpy no matter what they do and some say it feels heavy. What can I do, what should I do? HELP! Mary Kay Independent Senior Executive Sales Director Nashville, TN Simple fix!!! I think where there has been some confusion concerning the understanding of the “smart wipe system“. I, as most of you thought “smart wipe“ meant it cleaned more product off the brush. I have come to discover that this is not the case. Apparently research and focus groups led to the discovery that many of you and your customers wanted more product on the brush for a faster one coat application. So if that is the case for you or your customers then you can now achieve what you want faster. For those of you experiencing any clumpy or heavy application- this is an easy fix, we just need to remove some of the product from the brush before applying our mascara. Those of you that know me, are aware that I always do multiple coat mascara application, which as you know means multiple thin coats, letting each coat dry in-between. So I always clean excess product off my brush before I apply all my coats of mascara. By apply thinner coats using less mascara; you will fix any issues with a clumpy or heavy application of your ultimate mascara. I hope this helps all of you!!!!!