SAMPLE NEWS PRESS RELEASE TEMPLATE

SAMPLE NEWS PRESS RELEASE TEMPLATE Headline Name of Clinic: Address: Release date: Media contact person with telephone #: Slug line: (Indication of story content to give editor the idea of what is to follow). Actual copy: (Type written, doubled spaced, use only 1 side of paper, margin of 1 and 1/2 inches on all sides so editor can write in comments). First paragraph: (Lead congaing what, who, where, when and why. Most important elements should lead. Story: (Develop important information and put the most important data for the reader to know into the lead story line. Attribute data to a credible source within your organization. ### For Immediate Release Contact: Name Address City Address State Phone: www.spinalaid.com SPINAL DECOMPRESSION NOW AVAILABLE IN (NAME OF TOWN) (City, State- Date, 2008) – The town of (name of town) recently became home to the first Spinal Aid Center in (name of county). The Spinal Aid Center offers a relatively new technology called non-surgical spinal decompression, a treatment that offers new hope to sufferers of severe, chronic back pain. (Doctor Name), of the (Name of Center) Spinal Aid Center, says he added the scientific discovery to his facility to offer the breakthrough option for his patients with chronic back pain who were convinced that pills and surgery were they’re only option to relieve pain. Gary Claxton, Vice President of the Henry J. Kaiser Foundation, which monitors health care spending says, “The rising costs and the growth in the number of back surgeries is a good example of why healthcare expenditures are more than double inflation”. Dr. Doug Burton, surgeon and senior spine research professor at the University of Kansas Medical Center says, “there is a major shift to Spinal- fusion procedures that use expensive mechanical devices to help fuse diseased vertebra together” however, Dr. Burton added, “it’s an uncertain outcome”. Further stated that these procedures are “expensive and has not resulted in significantly better outcomes” and he limits the procedure himself. Until now, most physicians have been left with only the prescription for medications, invasive procedures known as neuromodulation and neuroablation or surgery. Unfortunately, a lot of chronic back pain patients end up addicted to narcotic pain meds. The scientific discovery known as Non-surgical spinal decompression is a medical breakthrough in the non-drug, nonsurgical approach to chronic back pain that works according to the American Journal of Pain Management. They reported a very favorable relief rate among patients suffering from herniated discs who had undergone non-surgical spinal decompression. In many cases of back pain, bulging or herniated disc material is often the culprit. The bulging material puts pressure on the nerves and creates pain that can travel into the buttocks and even down the legs. Non-surgical decompression relieves pain by stretching the spine, effectively creating a vacuum (negative pressure) that draws the bulging and herniated disc material back into place. As the pressure decreases, so does the pain. Unlike surgery, there is no recovery period for non-surgical spinal decompression. Patients may go home or return to a non-strenuous activities after their treatment. The cost is less than one-tenth the cost of back surgery. For more information, call the Spinal Aid Center at (your telephone number here), or log on to www.spinalaid.com .to view a Medical News Documentary, a Physicians News Network presentation. To get more information about (Doctor’s name) Spinal Aid center, call (your telephone number here) for a FREE DVD and or free consultation with the doctor to determine if you are a candidate for the procedure. Or to see and hear what patients have to say, click on www.spinalaid.com . # # # A New Franchise for Chronic Back Pain Sufferers Comes to (Your Town Name Here) Name of Clinic: Address: Release date: Media contact person with telephone #: Spinal Aid Centers of America, announces the opening of a new local franchise in (your town name) for chronic back pain sufferers. Spinal Aid physicians are dedicated to providing a medical breakthrough procedure known as non-surgical spinal decompression for chronic cases of disc bulge, hernia, sciatica, stenosis, deterioration and facet arthrosis. The Spinal Aid Center offers a free DVD of the procedure as well as free consultations all this month to people suffering with chronic back pain. To view a “Medical News Documentary” presentation of Physicians News Network, featuring the procedure, log on to their web site at www.spinalaid.com . The American Journal of Pain Management reports the procedure is highly effective in alleviating pain in patients with herniated discs. The new center, located at (your address here), is just one of over two hundred franchises expected to open nation-wide this year and Dr. (Doctor’s name here) is excited to be one of the first hundred franchises to open and bring the FDA cleared, Non-Surgical Spinal Decompression procedure to (your town name here). The approach is unique and the procedure is only available through a limited number of physicians. A Medicare report mentioned that there are approximately 1,500 non-surgical spinal decompression tables in existence. If you would like more information, or to receive a free DVD, call 1-877-4-low-back, that’s 1-877-456-9222, or to see and hear patient testimonials, log on to www.spinalaid.com ### ALTERNATIVE SOLUTION TO BACK PAIN NOW AVAILABLE LOCALLY AT FREE WORKSHOP Name of Clinic: Address: Release date: Media contact person with telephone #: (Your City); Local doctor hosts a free workshop to introduce a scientific discovery that relieves chronic back pain and works without drugs or surgery. A new, local Spinal Aid Center is hosting a free informative workshop to introduce chronic back pain sufferers to a medical breakthrough that, according to the American Academy of Pain Management, is relieving pain in patients with herniated discs. On Tuesday, (Date here) at 7:00 pm, (Doctor’s name here), D.C. of Spinal Aid Centers of America, is offering a FREE workshop at _____________ located at ______________. A safe alternative to invasive procedures, Spinal Decompression works with special computer assisted equipment; to help eliminate pressure that builds up, thus alleviate pain. Many people are finding non-surgical, non-drug Spinal Decompression the solution, where all else has failed. This scientific discovery is now available to the public locally. Spinal Aid Centers of America is rapidly becoming branded, as it is the first and only health care franchise to focus on the needs of the chronic and severe back pain sufferer. (Doctor’s name here) chose to work with the nationwide franchise because of their firm policies and procedures, which aligned well with his own high standards of practice in patient care and satisfaction. Reserve your seat today and educate yourself on your options for back pain relief. Call 1-877- 4- low - back - that’s 1-877-456- 9222 or, (telephone number here) to reserve a seat. ### Date: FOR IMMEDIATE RELEASE Contact Name: NATION’S FIRST FRANCHISE OF BACK PAIN SPECIALISTS EXPANDS TO (Your City Here) (Your City Name here)…Spinal Aid Centers of America, welcomes (Doctor’s Name here) as a new local franchise to serve those with chronic and severe back pain. If you’ve been diagnosed with disc hernia, disc bulge, sciatica, stenosis, or degeneration, (Doctor’s name here) introduces a safe alternative to invasive procedures. Spinal Decompression works using special computer assisted equipment; to help eliminate pressure that builds up, thus alleviate pain. Many people are finding nonsurgical, non-drug Spinal Decompression the solution, where all else has failed. This scientific discovery is now available to the public locally. Spinal Aid Centers of America is rapidly becoming branded, as it is the first and only health care franchise to focus on the needs of the chronic and severe back pain sufferer. (Doctor’s name here) chose to work with the nationwide franchise because of their firm policies and procedures, which aligned well with his own high standards of practice in patient care and satisfaction. For more information on Non Surgical Spinal Decompression and to further educate yourself on your options, the Centers provide a FREE DVD explaining the procedure. For your copy or to schedule a consultation with the doctor at no cost, call toll free at 1877-4-low-back, that’s 1-877-456-9222 or to see and hear patient testimonials, log on to www.spinalaid.com # # # Press Release Date: FOR IMMEDIATE RELEASE Contact Name: BREAKTHROUGH TREATMENT OF LOW BACK PAIN FINALLY REACHES (Your Area Here) (Your City Name here)…Spinal Aid Centers of America, currently treating patients in over 100 locations across America, has brought its revolutionary treatment protocol for low back pain here to (Your city name here). The center utilizes the scientific discovery known as spinal decompression, a medical breakthrough treatment without drugs and surgery, for chronic and severe low back cases, even when all other treatment options have failed. Patients who have had multiple opinions or tried different treatments, even surgery and yet still have no relief, are getting their lives back after undergoing the revolutionary Non-Surgical Spinal Decompression Therapy. This new procedure combines research and technology to deliver a safe, painless procedure that has been described by patients as nothing short of “miraculous”. Non-Surgical Spinal Decompression Therapy has been cleared by the FDA, and is shown to have no known side effects, with a favorable outcome. Most patients find the procedure to be so relaxing that they actually report falling asleep during their treatment! For more information on Non Surgical Spinal Decompression Therapy, call 1-877-4-lowbacl, that’s 1-877-456-9222, or to see and hear patient testimonials, log on to www.spinalaid.com # # # Press Release Date: FOR IMMEDIATE RELEASE Contact Name: GRAND OPENING OF TREATMENT CENTER OFFERS BREAKTHROUGH PROCEDURE FOR TEATMENT OF LOW BACK PAIN (City and State here)…Another new Spinal Aid Center of America has opened its doors for patients suffering from severe and chronic lower back pain. The center focuses specifically on those patients with chronic and severe back conditions as; bulging and herniated discs, sciatica, stenosis, and spinal degeneration/arthritis. Spinal Aid Centers of America feature the revolutionary Non Surgical Spinal Decompression Therapy. This medical breakthrough technology allows the patient to relax in a comfortable position while lying on a special decompression table, which alleviates pressure on the tissues around the spine and assists bulging or herniated disc material to be drawn back into place by negative pressure created by the machine. With over 100 locations currently providing care to patients throughout the country, the addition of another Spinal Aid Center of America in (your city name here), is a welcome relief for those who have had little to no results in their search for freedom from back pain. A grand opening ceremony is planned for (date) from ____PM.-______PM, at (your address here). The public is invited to attend. For more information on Non-Surgical Spinal Decompression Therapy, or to inquire about the grand opening of the new Spinal Aid Center of America, call 1-877-4-lowback, that’s 1-877-456-9222. You may also visit www.spinalaid.com to determine whether decompression is right for you, and see and hear patient testimonials. # # # Press Release Date: FOR IMMEDIATE RELEASE Contact Name: ALTERNATIVE OPTIONS FOR BACK PAIN RELIEF NOW AVAILABLE (Your City and State here)… some believe that Non Surgical Spinal Decompression therapy is the latest, hi-tech treatment for those suffering the debilitating effects of bulging and herniated discs, sciatica, stenosis, and spinal degeneration/arthritis. This revolutionary therapy is based on alleviating pressure on the delicate tissues that surround the spine, including the discs. With claims of reversing the pressure within the disc, this ground-breaking procedure has gained clearance from the FDA as a traction device that seems to be a true breakthrough. It uses no drugs or surgery and according to the American Journal of Pain Management. It has been shown highly effective in relieving pain on patients with herniated discs. With a significant rate of pain relief and no known side-effects, Non Surgical Spinal Decompression Therapy appears to be an answer for those searching for relief. With the addition of Non-Surgical Spinal Decompression Therapy, the Spinal Aid center (of your city name here), is giving the community some much-needed relief for low back pain. For more information on Non Surgical Spinal Decompression Therapy, or to receive a FREE DVD of the procedure as featured on a Physicians New Network presentation, call 1-877-4-low-back, or to see and hear patient testimonials, log on to www.spinalaid.com and enter our zip code (your zip code here). # # # START HERE – ALL ABOVE HAS BEEN EDITIED FOR REMOVAL OF NASA AND 86% RATE CLAIMS FOR IMMEDIATE RELEASE NEW TECHNOLOGY GIVES ALTERNATIVE OPTIONS TO BACK SURGERY (City, State- Date). Up until now, the more common procedures for herniated discs have involved needles, drugs, or surgery. For those suffering from chronic and severe back pain, there has been little relief until now. (Doctor’s name here), DC with Spinal Aid Centers located in (your city here), has recently brought a revolutionary back pain treatment to (your county here). The procedure is Non-Surgical Spinal Decompression. A new medical breakthrough, Spinal Decompression specializes in treating lower back pain from disc bulges and hernias, sciatica, stenosis, degeneration, arthritis or facet syndrome. Over the course of care which generally occurs in only a months time, the tissues under go a process known as “fibroblast activity”, producing fresh new cells. When completed, the “collagen” cells actually help heal the disc which has been seen to be stronger than before. The majority of patients were reported to experience relief of herniated discs in this very short period of time with no documented side effects. To determine if one is a candidate for this procedure, (Doctor’s name here) offers a free consultation at his office located at: (Your office address here) For more information or for a free DVD, call Spinal Aid at 877-4low back. They will send you a Medical News Documentary of a Physicians News Network presentation featuring the procedure. ### NOTE: Enclosed please find DVD INTERVIEW CONTACT: (Doctor’s name here, D.C.) Spinal Aid & Rehabilitation Tele: Fax: Breakthrough Discovery for Life WITHOUT Back Pain Spinal Aid Center Address Date Contact person: Phone: Local Physician Attends Conference on How a Scientific Discovery Is Now Being Used To Relieve Chronic Back Pain (Doctor’s Name here) has just returned from a national conference where physicians gathered to learn about a medical breakthrough for those suffering from chronic back conditions. Advancing technologies has led to the scientific discovery of what many claim is an “antigravity” producing machine that re-produces the effects of negative pressure in the discs of your back while you lay on a non-surgical spinal decompression table. There are no drugs and no surgery and most people fall asleep while their discs and tissues are given the opportunity to heal. A series of treatments has proven effective for even the worst cases of bulging and herniated discs, sciatica, stenosis, facet arthrosis, and degeneration. In fact, the American Journal of Pain Management reported a high relief rate on patients who suffered with herniated discs. (Doctor’s name here) decided to bring this technology to (county name here) because too many of his patients had one of the chronic conditions listed above and he found that he was unable to help them, until now. There now is an alternative to drugs and surgery. It is called non-surgical spinal decompression. For more information contact Spinal Aid at 877-4-low-back for a FREE DVD explaining the procedure, or to see and hear patient testimonials, log on to www.spinalaid.com. ### NOTE: Enclosed please find DVD INTERVIEW CONTACT: (Doctor’s name here, D.C.) Spinal Aid & Rehabilitation Tele: Fax: E-Mail: Spinal Aid Centers of America For immediate release Contact: Dr. Justin Scharer / Dr. Galen Scharer 3510 W. Stewart Ave Wausau, WI 54401 (715) 848-2710 / www.spinalaid.com Medical Breakthrough Allows Marshfield Man to Walk Without Crutches After 11 Years! Wausau, WI- (12/14/06) – Recent medical discovery heals a local man’s chronic back pain after back surgery failed fourteen years ago. Halfway through undergoing a breakthrough procedure known as spinal decompression treatments, Lawrence Dieringer, of Marshfield Wisconsin, put his crutches away for good. Surgery for a herniated disc suffered in a truck accident in 1992, forced Lawrence to become bedridden for three years and on crutches for ever – so he thought. In his search to get himself functional again, his surgeon suggested they try a second surgery. After agonizing to travel to Minneapolis, the surgeon told Lawrence, “As happy as you are on those crutches, we’ll put the cold knife away.” For the last 11 years, Lawrence has relied on crutches believing that was as good as it was going to get. Then Lawrence had seen an ad for a new discovery from Spinal Aid Centers of America in Wausau, Wisconsin and decided to see if they could help him. Dr. Scharer let Lawrence know he was a candidate for the breakthrough non-drug, nonsurgical procedure and Dr. Scharer started treatment right away. While it takes a total of twenty, (20) sessions of therapy typically, however after a few treatments, Lawrence started feeling better and tried walking without his crutches. By his tenth visit, Lawrence showed up for his treatment without crutches, and no longer needs to use them. Now, when people see Lawrence the first thing they ask him is, “Where are your crutches?” and Lawrence doesn’t hesitate to tell them. Dr. Scharer says, “A lot of people with severe and chronic back conditions have tried everything and are still in pain. We have a treatment with a very high success rate that gives people hope even after they’ve been told they have to learn to live with it.” The best part is that it doesn’t require drugs or surgery. To explain how the procedure works, Dr Scharer offers a FREE DVD to anyone suffering with chronic or sever back pain. As people are sometimes afraid to go to the doctors, Dr Scharer also offers additional information, even a FREE consultation, available on line at www.spinalaid.com. Or, Dr Scharer reserves appointment slots each month to conduct FREE consultations to help patients determine if they are candidates for the scientific discovery. You are invited to call (715) 848-2710 to schedule a consultation or check on line if you or someone you know is living with back pain and doesn’t know where to turn. #### Enclosed: CD-ROM Office Tabloid Physicians News Digest