Starbucks Coffee Company
Fall 2008
Starbucks® Coffee Gets Culinary in Recipe Book Featuring Celebrity Chefs A beautiful new coffee table and recipe book called The Colors of Dessert is available in bookstores starting this month and features Starbucks coffees paired with 84 desserts from some of the country’s most renowned chefs, including Emeril Lagasse, Gina DePalma, Joël Robuchon, Jacques Torres, Cat Cora, and Pichet Ong.
Starbucks Teams Up With Bon Appétit Restaurateur of the Year for Thanksgiving Coffee
Just in time for this season’s bounty, Starbucks introduces Starbucks® Thanksgiving Blend, a collaboration between the coffee experts at Starbucks and Tom Douglas, Seattle’s acclaimed chef and 2008 Bon Appétit Restaurateur of the Year. Together, these two Pacific Northwest icons have developed a coffee that perfectly accompanies the delicious cornucopia of savory and sweet foods shared around the table—from herb-rubbed turkey to spicy pumpkin pie. Starbucks® Thanksgiving Blend will be available at Starbucks stores in the U.S. beginning November 4. A 1 lb. bag will cost $10.95.
Scott McMartin, director of Coffee and Tea Education at Starbucks (and a trained sommelier), contributed to the book’s foreword and encourages readers to explore the unique art of coffee and dessert pairing. ―Just as the French phrase gout du terroir, which literally translates to taste of the earth, has a special meaning to wine aficionados, it is equally significant to those who know and love coffee. The diverse flavors of coffee are influenced by soil, geographic microclimate, altitude, and production techniques. So imagine the unique flavor characteristics that our coffee growing regions – Latin America, Asia Pacific, and East Africa/Arabia—might impart.‖
Brewing Fundamental Number Two: The Perfect Grind As the leaves begin to change, brewing coffee at home becomes a staple in autumn kitchens. And brewing the perfect cup lies in the details – how you grind the beans, the equipment you use and your preparation all play integral parts in pouring that delicious cup. Once you choose your favorite Starbucks coffee – perhaps the Starbucks® new Thanksgiving Blend – adhere to what Starbucks refers to as the Four Fundamentals: Freshness, Grind, Proportion and Water. While all four fundaments are equally important, different brewing methods have different grind requirements – so grind your coffee for the brewing method you use. Anthony Carroll, Starbucks Manager of Green Coffee Quality, suggests using a coffee press, which is the best method for coffee enthusiasts as it highlights the full flavor of the coffee. Tip: when using a press, the coffee should be coarse ground because the water and coffee are in direct contact for an extended period of time.
Local Starbucks Become the Community’s Home Away From Home Starbucks stores along the battered Gulf Coast region are serving as a place of respite following Hurricanes Ike and Gustav. Although approximately 150 stores and scores of partners (employees) were impacted by the storm in the Houston area, Starbucks moved quickly to restore operations and serve as a community gathering place for area residents. In addition to enjoying a favorite beverage or relaxing in a comfortable armchair, customers can check email and visit with friends and family in familiar and comfortable surroundings.
Bottled Starbucks Frappuccino® Coffee Drink Gets Decadent for Holiday
This holiday season, consumers will be able to treat themselves to a special, limited-time-only refreshment: bottled Starbucks Frappuccino® Dark Chocolate Raspberry Mocha coffee drink. Made with a blend of rich dark chocolate, premium Starbucks® coffee and luscious
Starbucks commitment to helping restore the impacted communities resulted in a $100,000 donation to the American Red Cross Disaster Relief Fund. At the same time, Starbucks continues to look for opportunities to provide ETHOS® Water, coffee and tea to local shelters and other disaster relief facilities.
raspberry flavor, it’s a delicious way to jump-start an afternoon of shopping or chill out at home sweet home. Bottled Starbucks Frappuccino® Dark Chocolate Raspberry Mocha coffee drink will be offered now through December 2008 at convenience, grocery, mass and drug stores across the U.S. The suggested retail price for a 9.5 fluid ounce single serving is $1.89. Multipacks will also be available at select retailers.
For more information or to share your thoughts, please contact:
Alisa Martinez, Starbucks - 206/318-8752 or amartine@starbucks.com Michael Ramirez, Edelman - 323/202-1057 or michael.ramirez@edelman.com If you don’t wish to receive this newsletter, please let us know.