A Software Business Model That Turns Users into Partners by ProQuest


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									 2020 Visionaries

Entrepreneurialism                                             issue for most who desire it. Computers will be handed
                                                               out as readily as textbooks in schools and communities.
                                                               Yet, simply having access to these tools does not in-
                                                               stantly solve the problem of a knowledge divide. So
                                                               long as a paradigm exists by which corporations profit
A Software Business                                            by directly charging the end user for their services,
                                                               there will be so-called “haves” and “have-nots” of the
Model That Turns                                               Turning Have-Nots into Partners

Users into Partners                                               One way in which we at Syntiant, the company at
                                                               which I serve as chief technical officer, are working to
                                                               actively shift this paradigm is by incorporating philan-
                                                               thropy — or, more specifically, “economic self-empow-
                     By Jason P. Clark                         erment” — into the core of our business model. Empow-
                                                               ering people to help themselves through knowledge
                                                               and a marketplace for knowledge fosters loyalty, spurs
                     A new start-up has built “economic        creativity, and creates a potential revenue stream in the
                     self-empowerment” for its users           process. This approach weds individuals’ ideals with
                                                               their financial interests and shatters the attitude that an
                     into the core of its mission.             organization can’t be philanthropic and make money at
                                                               the same time.
                         I believe it’s safe to say that the      One of Syntiant’s goals is to facilitate education and
                      next 10 years will give rise to some     social interaction, while providing the requisite equip-
of the greatest advances in technology we have ever            ment and connectivity to those who need it most. Syn-
seen. We have witnessed a steady climb to a new level          tiant’s goal is to introduce a new profit paradigm for a
of collective consciousness and distributive intelligence      global social media company. Here’s how it works: In-
through increasing Internet use. Today, social media           stead of charging users for the use of our basic services,
sites such as Facebook, Reddit, and many others each           we will offer free access in exchange for a small compu-
possesses its own unique hive mind, wherein knowl-             tational contribution. In essence, Syntiant will request
edge and life experiences are shared across the planet at      four to five hours per day of an end-user ’s unused
the speed of light.                                            computing time, a tit-for-tat trade in which everyone
   Yet, there is a major drawback to this fantastic future.    benefits.
As we progress, we simultaneously create a great di-              Syntiant will use the millions of combined hours of
vide that leaves behind those who do not have the              excess computing power to create a Global Exaflop
means to participate in the global hive. These individu-       Supercomputing Cloud (GESC), the fastest and most
als are separated by economic challenges and thus are          distributed system of its kind. Instead of feeding from
limited to this collective information. There is a chasm       our users’ pockets, we receive their donations of un-
between those who have access to the Internet and              used clock cycles, thus turning users into contributors.
those who do not.                   
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