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					Public Television Major Giving Initiative
Guidelines | Planned Giving Print Ads

The Planned Giving print ads are designed to complement the copy and style of the on-air
spots. Like the on-air spots, the print ads are designed so you can customize them with
your station’s logo and contact information in the black box running across the bottom of
the ads.

Each print ad introduces one of the six donors featured in an on-air spot.

We have created a four-color process and a black and white version in three sizes (full
page, half page & quarter page) of each of the ads to allow you flexibility in placing the
ads.

The ads are distributed as high resolution (244 dpi) JPG files which should be adequate
for most applications. A low resolution PDF is included for PREVIEWING the ads only.
You should not use these PDF files for printing and the images have been intentionally
reduced in size to allow for easier viewing. A zip file of the JPG files can be downloaded
at the following internet location:

             http://majorgiving.cpb.org/downloads/zip/mgi_print_ads.zip

The ads contain crop marks in each corner of the ad. These crop marks will aid in the
production of the ads, allowing for a full bleed of the background off the edges of a page
or the placement of the ad into a box.

The ads are designed to provide space for localization. If you have a designer on staff,
they can drop your logo and contact information into the black bar running across the
bottom of each of the ads. If you do not have a staff designer, you may be able to
coordinate the placement of your logo and information with a local printer or publication.

The fonts used in the ads are Adobe Garamond and Trade Gothic Bold Twenty.


We hope you find these ads useful in your ongoing efforts and would appreciate any
feedback you might have.

For assistance please feel free to contact either David Rice at PBS or Paul Shapiro at the
MGI:

  David Rice                                       Paul Shapiro
  PBS Development                                  Project Manager, Public Television Major Giving Initiative
  Associate Director, Marketing & Communications   Funded by Corporation for Public Broadcasting

  Phone: (703)739-5352                             Phone: (202) 879-9711
  Email: drice@pbs.org                             Email: pshapiro@majorgiving.cpb.org
                          SAMPLE – NOT INTENDED FOR PRODUCTION




Ed Mapp grew up during the depression.
“We were poor but we didn’t neglect the things
that are important. I was fortunate enough to have
givers in my community. So today I support the
things in which I believe. And one such thing is
public television.”




                      [     Ed included his public television station in his will.
                            Consider joining the community of people who want
                            public television to span generations.
                                                                                     ]
                      For more information,
                      contact Station Representative
                      at 888-888-8888.
                          SAMPLE – NOT INTENDED FOR PRODUCTION




Ed Mapp grew up during the depression.
“We were poor but we didn’t neglect the things
that are important. I was fortunate enough to have
givers in my community. So today I support the
things in which I believe. And one such thing is
public television.”




                      [    Ed included his public television station in his will.
                           Consider joining the community of people who want
                           public television to span generations.
                                                                                    ]
                         SAMPLE – NOT INTENDED FOR PRODUCTION




Jacque LaVista grew up on a ranch.
“I remember what it felt like to nurture something
and see it grow. It’s a very interesting symbolism
to me because I think public television is very
nourishing to the viewer. And if you give something,
you’ll get something in return.”




                 [                                                                   ]
                        Jacque included her public television station in her will.
                        Consider joining the community of people who want
                        public television to span generations.
                         SAMPLE – NOT INTENDED FOR PRODUCTION




                                                           Photo: Jim Stavrakakis
Jim Stavrakakis’s childhood hobbies,
airplanes and photography,
became his career.
“My job in the Air Force was aerial photography.
I’ve always had a curiosity to learn just a little bit
more and I think public television rounds out
your life. And I think you’ve got to give back
a little bit.”




                      [                                                               ]
                            Jim included his public television station in his will.
                            Consider joining the community of people who want
                            public television to span generations.
                     SAMPLE – NOT INTENDED FOR PRODUCTION




Jack Eardley made his living building
the power grid.
“The flow of power really is the flow of
information. And public television is
one of the best sources.”




                 [                                                               ]
                      Jack included his public television station in his will.
                      Consider joining the community of people who want
                      public television to span generations.
                        SAMPLE – NOT INTENDED FOR PRODUCTION




Mark Welter has been a teacher all his life.

“Public television has been my partner
because it’s carrying on what I see is my
mission, which is to educate people. Part of
my motivation is to pay back some of this.”




                  [     Mark included his public television station in his will.
                        Consider joining the community of people who want
                        public television to span generations.
                                                                                   ]
                        SAMPLE – NOT INTENDED FOR PRODUCTION




Martha Jane Friedrich knows
the power of giving.
“I think it’s important to give to the generations
that come after me. And that’s why a gift to
public television is so important.”




[     Martha Jane included her public television station in her will.
      Consider joining the community of people who want
      public television to span generations.
                                                                        ]
                          SAMPLE – NOT INTENDED FOR PRODUCTION




Ed Mapp grew up during the depression.
“We were poor but we didn’t neglect the things
that are important. I was fortunate enough to have
givers in my community. So today I support the
things in which I believe. And one such thing is
public television.”




                      [    Ed included his public television station in his will.
                           Consider joining the community of people who want
                           public television to span generations.
                                                                                    ]
                         SAMPLE – NOT INTENDED FOR PRODUCTION




Jacque LaVista grew up on a ranch.
“I remember what it felt like to nurture something
and see it grow. It’s a very interesting symbolism
to me because I think public television is very
nourishing to the viewer. And if you give something,
you’ll get something in return.”




                 [                                                                   ]
                        Jacque included her public television station in her will.
                        Consider joining the community of people who want
                        public television to span generations.
                         SAMPLE – NOT INTENDED FOR PRODUCTION




                                                           Photo: Jim Stavrakakis
Jim Stavrakakis’s childhood hobbies,
airplanes and photography,
became his career.
“My job in the Air Force was aerial photography.
I’ve always had a curiosity to learn just a little bit
more and I think public television rounds out
your life. And I think you’ve got to give back
a little bit.”




                      [                                                               ]
                            Jim included his public television station in his will.
                            Consider joining the community of people who want
                            public television to span generations.
                     SAMPLE – NOT INTENDED FOR PRODUCTION




Jack Eardley made his living building
the power grid.
“The flow of power really is the flow of
information. And public television is
one of the best sources.”




                 [                                                               ]
                      Jack included his public television station in his will.
                      Consider joining the community of people who want
                      public television to span generations.
                        SAMPLE – NOT INTENDED FOR PRODUCTION




Mark Welter has been a teacher all his life.

“Public television has been my partner
because it’s carrying on what I see is my
mission, which is to educate people. Part of
my motivation is to pay back some of this.”




                  [     Mark included his public television station in his will.
                        Consider joining the community of people who want
                        public television to span generations.
                                                                                   ]
                        SAMPLE – NOT INTENDED FOR PRODUCTION




Martha Jane Friedrich knows
the power of giving.
“I think it’s important to give to the generations
that come after me. And that’s why a gift to
public television is so important.”




[     Martha Jane included her public television station in her will.
      Consider joining the community of people who want
      public television to span generations.
                                                                        ]
                               Ed Mapp grew up
                        SAMPLE – NOT INTENDED FOR PRODUCTION
                               during the depression.
                                         “We were poor but we didn’t neglect the things that are
                                         important. I was fortunate enough to have givers in my
                                         community. So today I support the things in which
                                         I believe. And one such thing is public television.




                                    [        Ed included his public television station in his will.
                                             Consider joining the community of people who want
                                             public television to span generations                    ]
         For more information, contact
Station Representative at 888-888-8888
     Ed Mapp grew up
SAMPLE – NOT INTENDED FOR PRODUCTION
     during the depression.
         “We were poor but we didn’t neglect the things that are
         important. I was fortunate enough to have givers in my
         community. So today I support the things in which
         I believe. And one such thing is public television.




        [    Ed included his public television station in his will.
             Consider joining the community of people who want
             public television to span generations                    ]
     Jacque LaVista
SAMPLE – NOT INTENDED FOR PRODUCTION
     grew up on a ranch.
         “I remember what it felt like to nurture something and see it
         grow. It’s a very interesting symbolism to me because I think
         public television is very nourishing to the viewer. And if you
         give something, you’ll get something in return.”




        [    Jacque included her public television station in her will.
             Consider joining the community of people who want
             public television to span generations                        ]
     Jim Stavrakakis’s childhood hobbies,
     airplanes and photography,
SAMPLE – NOT INTENDED FOR PRODUCTION

     became his career.
       “My job in the Air Force was aerial photography. I’ve
       always had a curiosity to learn just a little bit more and
       I think public television rounds out your life. And I think
       you’ve got to give backa little bit.”




      [    Jim included his public television station in his will.
           Consider joining the community of people who want
           public television to span generations                     ]
SAMPLE – NOT INTENDED FOR PRODUCTION

     Jack Eardley made his living
     building the power grid.
         “The flow of power really is the flow of information.
         And public television is one of the best sources.”




        [    Jack included his public television station in his will.
             Consider joining the community of people who want
             public television to span generations                      ]
SAMPLE – NOT INTENDED FOR PRODUCTION
     Mark Welter has been
     a teacher all his life.
         “Public television has been my partner because it’s
         carrying on what I see is my mission, which is to educate
         people. Part of my motivation is to pay back some of this.”




        [   Mark included his public television station in his will.
            Consider joining the community of people who want
            public television to span generations                      ]
SAMPLE – NOT INTENDED FOR PRODUCTION
    Martha Jane Friedrich
    knows the power of giving.
        “I think it’s important to give to the generations that
        come after me. And that’s why a gift to public television is
        so important.”




       [   Martha Jane included her public television station in her will.
           Consider joining the community of people who want
           public television to span generations                             ]
     Ed Mapp grew up
SAMPLE – NOT INTENDED FOR PRODUCTION
     during the depression.
         “We were poor but we didn’t neglect the things that are
         important. I was fortunate enough to have givers in my
         community. So today I support the things in which
         I believe. And one such thing is public television.




        [    Ed included his public television station in his will.
             Consider joining the community of people who want
             public television to span generations                    ]
     Jacque LaVista
SAMPLE – NOT INTENDED FOR PRODUCTION
     grew up on a ranch.
         “I remember what it felt like to nurture something and see it
         grow. It’s a very interesting symbolism to me because I think
         public television is very nourishing to the viewer. And if you
         give something, you’ll get something in return.”




        [    Jacque included her public television station in her will.
             Consider joining the community of people who want
             public television to span generations                        ]
     Jim Stavrakakis’s childhood hobbies,
     airplanes and photography,
SAMPLE – NOT INTENDED FOR PRODUCTION

     became his career.
       “My job in the Air Force was aerial photography. I’ve
       always had a curiosity to learn just a little bit more and
       I think public television rounds out your life. And I think
       you’ve got to give backa little bit.”




      [    Jim included his public television station in his will.
           Consider joining the community of people who want
           public television to span generations                     ]
SAMPLE – NOT INTENDED FOR PRODUCTION

     Jack Eardley made his living
     building the power grid.
         “The flow of power really is the flow of information.
         And public television is one of the best sources.”




        [    Jack included his public television station in his will.
             Consider joining the community of people who want
             public television to span generations                      ]
SAMPLE – NOT INTENDED FOR PRODUCTION
     Mark Welter has been
     a teacher all his life.
         “Public television has been my partner because it’s
         carrying on what I see is my mission, which is to educate
         people. Part of my motivation is to pay back some of this.”




        [   Mark included his public television station in his will.
            Consider joining the community of people who want
            public television to span generations                      ]
SAMPLE – NOT INTENDED FOR PRODUCTION
    Martha Jane Friedrich
    knows the power of giving.
        “I think it’s important to give to the generations that
        come after me. And that’s why a gift to public television is
        so important.”




       [   Martha Jane included her public television station in her will.
           Consider joining the community of people who want
           public television to span generations                             ]
  Ed Mapp grew up
  during the depression.
                                 “We were poor but we didn’t
                               neglect – things that are impor-
                             SAMPLEthe NOT INTENDED FOR PRODUCTION
                                 tant. I was fortunate enough to
                                 have givers in my community.
                                 So today I support the things in
                                 which I believe. And one such
                                 thing is public television.




                   [                                             ]
                        Ed included his public television
                        station in his will. Consider joining
                        the community of people who want
                        public television to span generations.




For more information, call Station Representative at 888-888-8888
Ed Mapp grew up
during the depression.
                  “We were poor but we didn’t
                neglect – things that are impor-
              SAMPLEtheNOT INTENDED FOR PRODUCTION
                  tant. I was fortunate enough to
                  have givers in my community.
                  So today I support the things in
                  which I believe. And one such
                  thing is public television.




      [                                            ]
          Ed included his public television
          station in his will. Consider joining
          the community of people who want
          public television to span generations.
Jacque LaVista
grew up on a ranch.
                 “I remember what it felt like to
               nurture – NOT INTENDED FOR PRODUCTION
             SAMPLE something and see it grow.
                 It’s a very interesting symbolism
                 to me because I think public
                 television is very nourishing to the
                 viewer. And if you give something,
                 you’ll get something in return.”




     [                                              ]
         Jacque included her public television
         station in her will. Consider joining
         the community of people who want
         public television to span generations.
Jim Stavrakakis’s childhood hobbies,
         airplanes and photography,
                   became his career.
                SAMPLE – NOT INTENDED FOR PRODUCTION
                  “My job in the Air Force was aeri-
                    al photography. I’ve always had a
                    curiosity to learn just a little bit
                    more and I think public television
                    rounds out your life. And I think
                    you’ve got to give backa little bit.”




        [                                             ]
            Jim included his public television
            station in his will. Consider joining
            the community of people who want
            public television to span generations.
Jack Eardley made his living
    building the power grid.
                    “The flow of power really is
               SAMPLE – NOT INTENDED FOR PRODUCTION
                    the flow of information.
                    And public television is one

                    of the best sources.”




        [                                            ]
            Jack included his public television
            station in his will. Consider joining
            the community of people who want
            public television to span generations.
Mark Welter has been
 a teacher all his life.
                  “Public television has been my
                partner because INTENDED
              SAMPLE – NOT it’s carrying FOR PRODUCTION
                  on what I see is my mission,
                  which is to educate people.
                  Part of my motivation is to
                  pay back some of this.”




      [                                            ]
          Mark included his public television
          station in his will. Consider joining
          the community of people who want
          public television to span generations.
 Martha Jane Friedrich
knows the power of giving.
                    “I think it’s important to give
                 to the – NOT INTENDED
               SAMPLE generations that come FOR PRODUCTION
                    after me. And that’s why a
                    gift to public television is
                    so important.”




       [                                                ]
           Martha Jane included her public television
           station in her will. Consider joining
           the community of people who want
           public television to span generations.
Ed Mapp grew up
during the depression.
                  “We were poor but we didn’t
                neglect – things that are impor-
              SAMPLEtheNOT INTENDED FOR PRODUCTION
                  tant. I was fortunate enough to
                  have givers in my community.
                  So today I support the things in
                  which I believe. And one such
                  thing is public television.




      [                                            ]
          Ed included his public television
          station in his will. Consider joining
          the community of people who want
          public television to span generations.
Jacque LaVista
grew up on a ranch.
                 “I remember what it felt like to
               nurture – NOT INTENDED FOR PRODUCTION
             SAMPLE something and see it grow.
                 It’s a very interesting symbolism
                 to me because I think public
                 television is very nourishing to the
                 viewer. And if you give something,
                 you’ll get something in return.”




     [                                              ]
         Jacque included her public television
         station in her will. Consider joining
         the community of people who want
         public television to span generations.
Jim Stavrakakis’s childhood hobbies,
         airplanes and photography,
                   became his career.
                SAMPLE – NOT INTENDED FOR PRODUCTION
                  “My job in the Air Force was aeri-
                    al photography. I’ve always had a
                    curiosity to learn just a little bit
                    more and I think public television
                    rounds out your life. And I think
                    you’ve got to give backa little bit.”




        [                                             ]
            Jim included his public television
            station in his will. Consider joining
            the community of people who want
            public television to span generations.
Jack Eardley made his living
    building the power grid.
                    “The flow of power really is
               SAMPLE – NOT INTENDED FOR PRODUCTION
                    the flow of information.
                    And public television is one

                    of the best sources.”




        [                                            ]
            Jack included his public television
            station in his will. Consider joining
            the community of people who want
            public television to span generations.
Mark Welter has been
 a teacher all his life.
                  “Public television has been my
                partner because INTENDED
              SAMPLE – NOT it’s carrying FOR PRODUCTION
                  on what I see is my mission,
                  which is to educate people.
                  Part of my motivation is to
                  pay back some of this.”




      [                                            ]
          Mark included his public television
          station in his will. Consider joining
          the community of people who want
          public television to span generations.
 Martha Jane Friedrich
knows the power of giving.
                    “I think it’s important to give
                 to the – NOT INTENDED
               SAMPLE generations that come FOR PRODUCTION
                    after me. And that’s why a
                    gift to public television is
                    so important.”




       [                                                ]
           Martha Jane included her public television
           station in her will. Consider joining
           the community of people who want
           public television to span generations.