Deliver your message to senior-level HR Professionals and decision makers.
HR.com is more than just a website. It’s the number one online resource serving the Human Capital marketplace. HR.com helps you to:
Generate sales leads Grow market share Build brand awareness Promote Industry expertise
HR.com is the largest free online information community in the world dedicated to connecting HR professionals to the knowledge and resources they need to effectively manage the people side of business. As a self-service online HR resource, we offer 175,000 global members access to articles, newsletters, polls, surveys, discussion forums, blogs, live and archived webcasts, in-person events, virtual events, business book reviews, a Buyer’s Guide, podcasts, PowerPoint slides, forms, tools, a Career Network and Market Research. As your marketing and public relations partner, our team of dedicated professionals will work with you to ensure that the right message gets delivered to the right people at the right time, through the right medium. Achieve your long-term and short-term marketing goals today with a customized marketing campaign from HR.com.
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com
1
Your community for knowledge, expertise and resources our communi y or knowledg ommunity wledge, tise resources esources
Your community for knowledge, expertise and resources
Index
Onsite Advertising Email List Rental Newsletter Sponsorship Postal Address Rental Webcasts Buyer’s Guide HR Marketer Virtual Conferences HR Market Intelligence Community & Network Sponsorship Pay Per Lead Rate Card Contact Details 3 5 7 9 10 13 15 17 23 26 29 31 32
HR.com Member Stats. Breakdown by Industry Breakdown by Company Size Breakdown by Title
2
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Online Advertising
reach and captivate your target audience
FAQ: HR.com Online Advertising
What are the demographics of HR.com members?
4% 20% 32%
Our Community is your Customer
HR.com is home to over 175,000 of today’s and tomorrow’s HR leaders and decision-makers. Over the past seven years we have become the largest social network and online community of HR executives. Members from around the globe trust HR.com to connect them with shared knowledge on best practices, trends and industry news in order to help them develop their most important asset – their people. HR.com’s Web 2.0 environment provides an interactive community that members turn to on a daily basis for the answers they need. Unlike other HR web sites, HR.com invites members to customize their space, contribute content and share their expertise through blogs, articles and discussion forums. Our members are tuned in, engaged and committed to furthering their HR education and careers. Move in to the HR.com community and leverage the trust that members place in HR.com. Our customized and innovative marketing solutions support, meet and exceed brand objectives. Our loyal advertisers frequently book year-long campaigns, having seen continued results year over year. Contact your advertising representative today to find out more.
19%
Regional Breakdown 04% North West 32% Southern US 25% MidWest US 19% North East 20% SouthWest US
25%
175,000 + registered members 60% are American 59% are decision-makers (Manager-level and above) 60,000+ have over 500 employees
Breakdown by HR.com Community General HR Human Resource Management Training and Development Organizational Development Staffing and Recruitment Compensation Benefits Labor Relations HRIS/ERP Legal Performance Management Leadership HR Metrics & Measurement Executive Coaching HR Outsourcing Workforce Acquisition
Advertising_V021208
Why do HR Professionals become HR.com members?
66,939 62,112 57,702 55,547 54,061 40,578 39,998 28,978 25,526 27,154 24,536 22,642 20,350 15,357 13,140 11,241
• HR.com is the largest online network and social community for HR professionals • Membership is free • Our members are engaged and active, taking full advantage of features such as our HR Career Network, Marketplace, blog tools, peer-to-peer networking, polls, discussion forums, user-contributed content and more • HR.com is a reliable and trusted resource for shared knowledge on best practices, trends and industry news • HR.com offers members over 25,000 pieces of searchable content • Access to 500+ live and archived webcasts • HR.com has 15 different communities with 300+ sub-categories, allowing users to quickly and easily find the information and contacts they need. • Fresh content daily. Over 125 new articles are published every week. • RSS feeds for new content
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
3
Online Advertising
What is HR.com’s web site traffic?
As of May 2007: Number of page views: 1.90 million/month Number of unique visitors: 136,000/month Number of new registered members: 1,000 per week Average number of pages viewed per visit: 4.9
1
Where does traffic come from?
2 4
• Our 175,000+ community members • Search Engines. HR.com receives new visitors every day from major search engines • HR.com eBulletins and eNewsletters drive thousands of people back to our web site • HR.com viral marketing campaigns. Fresh material every two months keeps HR professionals coming back for more. • Webcasts. HR.com is the number one source for HCM (Human Capital Management) webcasts • Social Networking. HR.com community members refer friends, peers and colleagues to the site to view their contributions • HR.com exhibits at major HR trade shows throughout the year • HR.com partners and advertises with other media in the HR space
3
What Banner ad sizes are available?
1
Premier: 250 x 250 pixels – Our most prominent and in-demand display ad (gif, tif, Flash, 3 loop, 56k max).
Price
$75 CPM
2
Skyscraper:
120 x 600 pixels – Our largest area ad delivers great value (gif, tif, Flash, 3 loop, 56k max). 230 x 100 pixels – Inexpensive and small but effective, perfect for promoting a product or upcoming event (gif, tif, Flash, 3 loop, 56k max). 250 x 250 pixels – Our best performing, the pop-under stays on the screen even after the HR.com page has been closed (gif, tif, Flash, 3 loop, 56k max).
$40 CPM
3
Featured Spot:
$30 CPM
4
Pop Under:
$100 CPM
build brand build thought leadership build lead generation
Additional Fees: Targeting (by Community): add 25% to rate Agency: 20% commission Materials deadline: Three days prior to run date Ask your HR.com representative to help you to customize a campaign that maximizes your advertising dollars.
4
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Direct Email List Rental
Delivering Your Message Directly to HR Decision-Makers
Looking to expand your reach? Build long-term loyalty? Generate high response rates? Drive website traffic? The value of opt-in direct email allows you to do just that. HR.com’s direct email lists are 100% opt-in, CAN-SPAM compliant and contain only the most exclusive names and companies in the human capital industry. HR.com is home to over 175,000 of today’s and tomorrow’s HR leaders and decision-makers. Over the past seven years we have become the largest social network and online community of HR executives. Members from around the globe trust HR.com to connect them with shared knowledge on best practices, trends and industry news in order to help them develop their most important asset – their people. Community members regularly update their online profiles, allowing us to offer HR solutions providers targeted email lists that deliver highly qualified leads and branding opportunities. Our members are tuned in, engaged and committed to furthering their HR careers, which means they are always open to hearing how you can make them, and their companies, more effective.
FAQs Why do advertisers frequently see better results from HR.com’s email list?
Because HR.com members are senior-level HR professionals and decisionmakers that have a vested interest in being strategic and accountable. Our members trust us and rely on us, and our partners, to further their education on the best and ‘next practices’ in human capital management.
What makes our lists different than other industry lists?
With hundreds of new members registering every week our lists are always fresh and updated. HR.com’s email lists are 100% opt-in, targeted and CAN-SPAM compliant and we carefully monitor our outgoing emails to ensure that we never send members more than one sponsored message per week.
DirectEmailRental_V_021208
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
5
Direct Email List Rental
Email Rental List
Fee: $400/M
Included:
✓ ❏ Tracking ✓ ❏ Set Distribution Date: every Wednesday
Global USA Canada 9,569
Breakdown by Title – all company sizes
Administrator Analyst Assistant Coordinator Director Executive General HR
$30/M
Manager President / CEO Professor / Teacher Specialist Student Vice President
HR.com’s Membership Email List Total opted-in to receive emails – (June 2007)
108,749 68,790
Targeting Options
Because HR.com is a community-based website, our members keep detailed profiles of themselves, allowing you to select the most accurate target audience
Breakdown by Industry – all company sizes
Agriculture, Forestry, Fishing and Mining Computer/Telecom Construction Education Finance, Insurance and Real Estate Transportation and Public Utilities Health Services Hospitality Manufacturing Retail Services Government Wholesale Trade Other
$20/M
Breakdown by Community / Area of Interest – all company sizes
Benefits Executive Coaching HRIS/ERP HR Outsourcing Labor Relations Legal Performance Management Training & Development
$30/M
Compensation General HR HR Metrics & Measurement Human Resources Management Leadership Organizational Development Staffing & Recruitment Workforce Acquisition
Company size 1 2-4 5-9 10-24 25-49 50-99 100-249 250-499 500-999 1,000-2,499 2,500-4,999 5,000-9,999 10,000-14,999 15,000-19,999 20,000
$30/M
Geographic Breakdown
$10/M
City State/Province Country Zip Code/Postal Code (First 3 digits of zip, or First 3 characters of Postal Code) Area Code (First 3 digits of phone number)
Additional Fees and Information
Minimum email order: 5000 names Extra Fees:(not discounted to agencies or brokers) Commission: Ad agency: 20% Personalization: $150 flat Set Up/Delivery: $150 flat Split creative charge: $150 flat (up to two) Transmission Fee: $50/M Suppression Fee: $150 Flat ( Under 100,000 names)* Domain Suppression Fee: $300 Flat Image hosting: $100 flat/month Materials: Required one week prior to blast date From: Messages will include Sponsor’s name in the “from” line Subject line: Subject line and email content are provided by the
advertiser in both HTML and text
* Additional charges apply for more than 100,000 names
HR.com Small Business Email Addresses
(Companies with 1-499 employees) Our Small Business email list represents a large proportion of company decision-makers, executives and top management titles of firms with under 500 employees. Target the HR community and state/country to reach an even more receptive audience.
Total email list: 59,236 globally, 37,217 in the U.S and 5,400 in Canada Other targeting options: ❏ Community ❏ State/Zip/SCF Fee: $375/M
6
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Newsletter Sponsorship
High Value Content. High Return Advertising.
HR.com is home to over 175,000 of today’s and tomorrow’s HR leaders and decision-makers and our newsletters are one of the most highly read and coveted in the industry. As the largest social network and online community of HR executives, members from around the world rely on us to deliver the news, research, trends, best practices and technologies that will help them develop their most important asset – their people. More than just a one-off branding opportunity, we hear time and time again how our members keep and regularly refer to our newsletter content. Each newsletter is customized to meet the needs of our communities and we take pride in delivering the most valued content in HR to the most valued members of the HR comm unity. When you sponsor an HR.com newsletter, you’re telling your customers and prospects that you care about their ongoing education and sharing of knowledge. You’re letting them know that you support them in their journey to building the most effective and innovative HR department they can be. HR.com newsletter sponsorship puts your brand, your products and your services directly in front of thousands of your most qualified customers. Use it to promote new products, announce upcoming events or offer free educational materials and drive leads to your website or call center. It’s a cost-effective solution for delivering the message you want, to the people you want.
newslettersponsoarship_021208
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
7
Newsletter Sponsorship
Sponsorship Opportunities
eBulletin Newsletter
Business Book Re iew sine ok Revi ws
Each Monday HR.com sends out our weekly update to over 113,000 opt-in subscribers. Chock-full of the latest HR.com articles, blogs, best practices, featured jobs, Business Book Reviews, polls, surveys, discussions, case studies and more, this newsletter is a valued staple of the HR leaders’ library.
Articles ticle
Weekly Community Newsletter
These weekly opt-in emails contain all the relevant news and targeted content specific to our member’s areas of interest. Our members love the in-depth and timely coverage we provide on Staffing (including Workforce Acquisition), Benefits, Compensation, HR Strategy (including Outsourcing, HRIS, HR Management) and Leadership (including Executive Coaching, Performance Management, Organization Development, Training and Development).
Marketplace arke
Fun Box n Bo
Events ents
Thought Leaders Newsletter
Sent to over 94,000 recipients, this weekly email is coveted by many in the industry for its interviews and words of wisdom from thought leaders and business gurus like John Bogle, Patrick Lencioni, Margaret Wheatley, Tony Schwartz, David Ulrich and more.
Featured product atu oduc c
Premier Ad 250 x 250 ad
Polls a Surveys ls and rveys y
Newsletter Distribution 1x 3x 6x
eBulletin Newsletter Thought Leaders Newsletter Staffing Newsletter Benefits Newsletter Compensation Newsletter HR Strategy Newsletter Leadership Newsletter
113,000 94,000 56,000 41,000 43,000 63,000 78,000
$3,000 $3,000 $60/CPM $60/CPM $60/CPM $60/CPM $60/CPM
$2,800 $2,800 $56/CPM $56/CPM $56/CPM $56/CPM $56/CPM
$2,600 $2,600 $50/CPM $50/CPM $50/CPM $50/CPM $50/CPM
• All newsletters are 100% opt-in • Newsletter distribution lists are updated daily
Note: To take advantage of the price savings associated with multiple insertions, you may mix
and match eBulletin and Thought Leaders newsletter ads.
Ad sizes:
Premier sponsored ads appear prominently at the upper right side of every newsletter, directly above all the regularly featured articles, webcasts, research, etc. All Premier ad sizes are 250 x 250 pixels with a maximum file size of 56K. All Featured product ad sizes are 230 x 100 pixels maximum file size of 56K. (formats accepted jpg. or gif. 2 loop maximum. No Flash or tif files) HR.com provides sponsors with click-through tracking to accurately track the success of their marketing efforts. Ask your HR.com representative to help you to customize a sponsorship plan that maximizes your advertising dollars.
Featured Product 230 x 100 ad
Newsletter eBulletin Newsletter Thought Leaders Newsletter Staffing Newsletter Benefits Newsletter Compensation Newsletter HR Strategy Newsletter Leadership Newsletter 1x $1,200 $1,200 $25/CPM $25/CPM $25/CPM $25/CPM $25/CPM 3x $1,100 $1,100 $23/CPM $23/CPM $23/CPM $23/CPM $23/CPM 6x $1,000 $1,000 $20/CPM $20/CPM $20/CPM $20/CPM $20/CPM
8
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Postal Address Rental
Total Direct Mail list: 286,360 current postal addresses (June 2007) US only postal addresses: 189,358 Canada only postal addresses: 20,721 International: 76,281
High Value Content. High Return Advertising.
HR.com offers an extensive postal addresses database of senior-level HR professionals and decision makers. The lists are comprised of HR professionals who register as HR.com members, enabling them to access the HR.com website, as well as attendees of the annual Employers of Excellence conference. Each person personally completes a detailed profile about their professional HR interests. With a wide range of targeting and filtering capabilities, HR.com helps you reach the people and organizations you´re selling to. Whether you want to reach the staffing professionals in California or the VPs of HR in the financial industry, HR.com can precisely target and engage your audience. Database is updated daily. Offering one of the most comprehensive portal databases in the HR industry, HR.com’s direct mail lists are carefully managed and updated to ensure your message gets delivered quickly and easily into the hands of your target audience.
Breakdown by HR Community $15/M
Benefits Compensation Executive Coaching General HR HRIS/ERP Human Resources Management HR Metrics & Measurement HR Outsourcing Labor Relations Legal Leadership Organizational Development Performance Management Staffing and Recruitment Training and Development Workforce Acquisition
Titles/Positions: $15/M
Administrator Analyst CEO/President HR Consultant Coordinator Director Executive Professor/Teacher Manager Student Specialist Vice President Vendor/Consultant
Company size: (number of employees) $15/M
1 2-4 5-9 10-24 25-49 50-99 100-249 250-499 500-999 1000-2499 2500-9999 10000-14999 15000-19999 20000 and over
Price: $140/m plus chosen selects. Minimum order: 5000 names Commission: 20% list broker Fee for emailing file: $50 Restrictions: One-time use only, sample mailing required.
Mailer and/or list broker security agreement required
Selects:
Hospitality Manufacturing Mining Retail Services Transportation/Public Utilities Wholesale Trade
Industry: $15/M
Agriculture, Forestry Fisheries Computer/Telecom Construction Education Financial/Insurance/Real Estate Government Health Services
HR Community: $15/M Title/Position: $15/M Company size: $15/M Industry: $15/M Country: $10/M State/Zip/SCF: $10/M Recency: $20/M
PostalAddressRental_022708
Other targeting options:
Country $10/M State/Zip/SCF $10/M Recency $20/M
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
9
Webcasts
Thought Leadership Lead Generation and Educational Content We provide the stage so your stars can shine
Shine the spotlight on your clients and industry experts by being the star of your own webcasts. HR.com’s webcasts are more than an exercise in brand awareness, they are a comprehensive and ground-breaking way of generating tangible sales leads, while showcasing you as an industry authority to a captive audience of clients, customers, prospects and the entire HR.com community. In addition, HR.com’s one-hour webcasts provide valuable education and certification credits for today’s forward-thinking HR professionals. HR.com manages the entire process - from advertising, registration, technology, support and after-care - allowing you to focus on providing the best education, insight and innovation to both the HR.com membership and your audience. Advertising is provided through a high profile listing on our popular online webcast calendar, on our eBulletins that are distributed to 175,000 members, through online logo exposure and the provision of promotional email templates. The show doesn’t stop after the webcast ends. As part of our service, HR.com provides you with the contact information for all attendees, free transcripts of the webcasts that you can use as articles, archives and downloadable podcasts for busy HR professionals on the move. The short-term and long-term benefits of webcast sponsorship are unlimited.
10
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Webcast_V_021208
“We’ve enjoyed working with HR.com on Webcasts and we’ve been very successful generating leads and starting good dialogue with potential clients via these events. The technology is simple and straightforward and we’ve yet to encounter any significant glitches. The 15-minute dry run has been plenty of time to get our speakers feeling comfortable with driving the slides, monitoring questions, handling the polls. Your 10year-old could do it.” - Larry Holyoke, TALX Corporation
Webcasts
The Benefits of our standard Webcast Benefits | Technolog y
» One hour live presentation » HR.com advertises and promotes your webcasts to our database of 175,000 members » Contact details for all webcast registrants » Promotion of your webcast through exposure on HR.com’s webcast calendar, eBulletin event listing and email promotion » Monthly visibility on HR.com when you purchase a value package » Ability to poll your webcast audience in real time » An archive and MP3 podcast of your webcast, which is downloadable for your clients, prospects and HR.com members » Free transcript of your event published in article format so HR professionals who prefer to read can share in the valuable content » An email template for you to promote your webcast » An online registration link, managed by HR.com, tracks all your clients as well as HR.com members who register for the webcast » Logo exposure through webcast slides, both live and archived » The ability to purchase HR.com membership lists to promote your webcast further » Attendees earn HRCI recertification credits » Unbelievable low prices: $2,500 each or $8,500 for 4 webcasts in our value package
“I was really impressed with the technological aspects of the presentation (i.e. soliciting votes and providing immediate graphical analysis of the votes received). Audio was very good. Ability to interact by asking questions was good.”
Custom Webcasts
Want to ensure your Webcast is outstanding?
HR.com can provide a moderator who will work with you to build your content and presentation lending professionalism to your webcast. To ensure success, HR.com can provide extra promotion and guarantee that your webcast will have at least 100 registrants. Our custom webcast provides these added benefits: Third-party expert to facilitate your presentation » Guarantee of 100 minimum registrants » Additional advertising, including targeted emails » Plus additional points listed above $7,500 ea
How To Vlogs
How To Vlogs are mini webcasts approximately 15-minutes in length. They are pre-recorded educational pieces designed to provide tips on a specific topic or even a demo of a Vendor’s product or service. Our HR.com webcast team will record your live presentation which features your subject matter expert and logo on the slides. After editing, your How To Vlog is available to HR.com members as an archive, downloadable MP3 podcast and also in article format on site. $1,200 ea
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
11 11
Webcasts
The Audience and the Value
The Technolog y – V.O.I.P.
By working with HR.com you eliminate the technological hurdles and costly implementation associated with running your own online events. With a dedicated production manager in-house, we run every event as a live production, even providing pre-event material distribution if required. In partnership with our technology provider, HR.com has successfully managed and delivered hundreds of glitch-free webcasts to HR professionals worldwide. Our experienced team of professionals ensures that all performances run smoothly and are easily accessible to registered participants. If for any reason your attendees need assistance, our team is always available.
The Audience
In addition to your clients, prospects and invitees, your webcasts are open to all 175,000 members of HR.com, which includes senior HR executives, VP’s, directors, HR managers and decision-makers of today and tomorrow. Experience has shown us that 98% of webcast participants remain online for the entire one-hour webcast, ensuring that you have an engaged and highly captive audience.
The Best Value
At HR.com we conduct hundreds of webcasts and have in-house expertise, allowing us to pass our cost savings on to you. You can take advantage of our special value package that includes four live webcasts for the low price of just $8,500. Or, purchase webcasts and Vlogs separately. The low prices are exceptionally attractive because of the added value.
“Thank you both for an extremely informative presentation today. The key strategies you outlined, I found to be right on target. Your comparison between traditional HR and HCM spoke volumes. This was my first webcast with HR.com, and it will definitely not be my last”
Webcast Pricing
Webcast
Standard Custom How-To/VLogs
Price
$2500 ea. $7500 ea. $1200 ea.
Length
1 hour 1 hour
15-minutes
Format
Live Live
Pre-recorded
Podcast
Yes Yes Yes
Transcript
Contacts
Ellen Quinn Senior Manager, Performance & Learning PHH Arval, a Cendant Company
Yes Yes Yes
Yes Yes No
Package Pricing
Value Package
Price
$8,500
Webcasts 4
Advertising
Sponsor promoted Webcasts 4 1-hour webcasts $10,000 Value
Attendees earn credits toward PHR, GPHR & SPHR recer tification.
Sponsor’s webcast content must meet educational criteria for HRCI recertification credits. (except Vlogs) Visit: www.hrci.org for details
Contact us today and find out how HR.com can deliver your message directly to HR decision-makers. Online visit: www.hr.com/webcasts By phone, call toll free: 1.877.472.6648 or Email us: sales@hr.com
Contact us TODAY!
12
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Buyer’s Guide
Be the answer to the questions HR decision-makers are asking. HR.com’s Buyer’s Guide is where HR departments from around the world turn first when they need products and services. Put your company at the top of their list and get listed with the resource that HR professionals and decision-makers trust. When you showcase your organization with HR.com’s Buyer’s Guide you’re giving the HR community a unique insight into how your company will change the way they do business. More than just a text listing, vendor listings include community feedback, your client list, company contact information, key facts, information on management, products, pricing and financial information, in addition to awards, testimonials, webcasts, press releases and articles and case studies that demonstrate your industry expertise.
Listing Elements
Company Logo
Expose your brand to the largest audience of HR professionals online with a 125 x 250 color logo at the top of your profile page.
Community Feedback
Comprised of user groups, discussion forums and links to product demonstrations and tools, the unique community feedback feature allows you to engage your customers and prospects in real-time.
Client List
Let the world know what companies trust you with their business. List your most prestigious and diverse clients to demonstrate the exceptional range of your product or service.
Contacts
Make it easy for your customers and prospects to get in touch with full contact details of your head office published alongside your product information.
Key Facts
In 50-100 words outline the key facts that put your company ahead of the competition.
Management
List the names, locations and addresses of your senior management and provide prospects with spam-protected email link to them.
Product and Pricing
VendorDirectory_021208
With information pulled from our Community Feedback section, this feature offers a snapshot of your products along with basic price listings.
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
13
Buyer’s Guide
Awards
Celebrate your winning product and announce your awards and recognitions to the HR world.
Financials
Publicly traded companies can inspire confidence in their marketplace position with key financial information pulled from a leading financial website.
Testimonials
What fantastic things are your customers saying about you? Tell the world in the testimonials section of your Buyer’s Guide listing.
Webcasts
Show and tell what your product can do with a webcast. Link to your own webcasts or to your HR.com hosted webcasts. Create a library of your industry expertise for customers and prospects to download at their convenience.
Press Releases
Announce the latest and greatest products, events and research findings to the largest audience of HR professionals online.
Articles and Case Studies
There’s no better way to cement your reputation as an industry leader than with the articles and case studies that shine the spotlight on your product or service.
Pricing
$1200 + $200 for each additional category listing. 200 product categories, choose the one, or ones, that are most appropriate for your organization.
HR.com’s Buyer’s Guide puts everything your prospects need to know about you in one easy to access and highly visible location. Contact your sales representative today and find out how quickly and easily your company can move to the top of the list.
14
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
HR Marketer
One Solution Three Great Benefits: Publicity, Traffic, Leads.
HR Marketer is the #1 Internet marketing and media visibility service for companies selling to human resource departments. The online tools and services available only through HR Marketer will help you generate media coverage, increase traffic to your web site and drive qualified sales leads. It’s like having a dedicated Marketing and PR assistant in-house at a fraction of the cost. Whether you’re an established company looking to reinvigorate your image or a start-up attempting to break into the competitive HR marketplace, HR Marketer has the contacts, tools and expertise you need.
“Before using HR Marketer, our SEO ranking on Google was approximately 188. Now, we’re top 5. Furthermore, marketing press releases sent via HR Marketer.com has resulted in over 400 downloads of our whitepapers during a threemonth period. We have also secured a number key media placements.”
- Company: Employee benefit firm
“HR Marketer is such a valuable lead generation tool. Within a week after distributing a press release to the major search engines, we sold over 20 of our employee survey-packages a record for us!”
Added Benefits
As an added benefit, HR Marketer members have the opportunity to further increase their marketplace exposure with free listings on these popular sites:
- Performance Management Programs, Inc
“HR Marketer has paid for itself after only a few weeks. I now have easy online access to hundreds of HR publications, conferences, associations and so much more. This tool is a must have for anyone who markets to HR professionals.”
www.HumanResourcesExperts.com www.HumanResourceWebinars.com www.HrmarketerNews.com www.HRsourceNet.com
HR Marketer is the leading online marketing and PR service for companies selling to human resources executives.
- RewardsPlus
“We received over 140,000 views on a single press release using HR Marketer’s Direct2Net service! And now we can optimize these releases and enhance their SEO by creating keyword rich links within their press releases. We credit HR Marketer with the national presence we now have, and at a fraction of the cost of a retainer-based PR service.”
HRMarketer_V_021208
- Effective Resources, Inc.
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
15
HR Marketer ter
The contacts, the resources and the tools you need to succeed
Informational Databases
» Search for trade publications, e-newsletters, business periodicals, print newsletters, national dailies and local business journals. Each profile includes full contact information, editorial calendars (when available) and advertising rates. » Search for HR events and find information on speaking opportunities, sponsorship opportunities, exhibiting fees and more. » Find local and national industry associations including list rental information and trade show details. » Uncover awards competitions in your marketplace. » Promote your webcasts on a highly visible directory for HR professionals. » List your internal thought leader as an industry expert on web sites that are regularly accessed and searched by media and event organizers.
Membership
Small Business Membership $3,500* Includes one annual member fee and login, plus access to everything previously listed.* Professional Membership For companies with more than one marketing/PR person. Includes up to five (5) annual member logins and everything previously listed. * Other payment options offered: $900 per quarter for four quarters $325 per month
(American Express, VISA or Master Card accepted).
$10,000
Press Release Distribution Tools
» Send unlimited press releases by email to the largest opt-in distribution list of media covering human resource and workforce topics. » Manage your releases, via the internet, and view real-time reporting based on the number of times your release has been opened, read and downloaded.
Find out why almost 100% of all HR Marketer subscribers renew their membership each year. Seeing is believing - a live demo takes just 20 minutes to see all the benefits! Call HR.com now to set up a free demo!
Search Engine Optimization
» Seamlessly post releases to Internet search engines and news portals with guaranteed placement on Yahoo! and Google.
Marketing Planning and Campaign Management Applications
» Plan and organize your marketing activities online including: press release schedules, event planning, speaking opportunities, direct marketing, advertising and more. All reports include activity, measurement and financial and budgeting tools. » On-demand contact management software allows members to manage media and/or prospect lists, set-up call reminders and track communications.
Community Forum (Coming soon)
» Network with like-minded CEOs, CMOs and other senior marketing executives from companies within the HR industry. » Post, search for and respond to marketing and public relations jobs within the human resources marketplace. » Discuss partnerships or solicit feedback on trade shows, direct mail lists, SEO, blogging, podcasting and anything else you need answers to.
16
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Full-Day Revolutionary Conferences on Focused and Relevant HR Issues
VIEW Virtual Conferences for Real-World Results Sales lead generation, thought leadership and brand awareness for the real world
HR.com’s VIEW conferences take the most successful elements of a live HR conference and transforms them into the virtual world of the Internet. In an age where it is increasingly difficult and costly for attendees, sponsors, and exhibitors to take time away from the office, we’re bringing all the benefits of in-person HR industry events and delivering them directly to you and the worldwide HR community. As the largest online community and social network of HR professionals, we’re home to a captive, educated, and motivated audience of industry leaders and decision makers. Over the years we’ve continued to take advantage of new trends and technologies to better keep our members plugged into the information and solutions they need to manage the people side of their business. We know that their time is limited and so are their travel budgets, which is why we’ve developed an exciting and innovative lineup of weekly online virtual conferences that will allow them to connect and network with HR solutions providers, learn from their peers, participate in a knowledge exchange with industry leaders and be inspired by world-class keynote speakers – all from the comfort and convenience of their office.
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
17
VIEW
What is a VIEW conference?
Sample Conference A VIEW conference is a series of online presentations, mixed with virtual booths, online chats, product demonstrations, information gathering and exchange, and one-on-one interactions. VIEW conferences take many of the more traditional aspects of events – tradeshows, keynote speakers and workshops – and move them online. VIEW conferences allow you to fully participate from the convenience of your desk, while giving you the opportunity to meet the entire conference audience - not just those attendees who stop by your tradeshow booth. VIEW conferences run throughout the day, beginning at 9 am EST and ending at 6:00 pm EST, in order to accommodate the busy schedules of HR executives from across North America. HR.com VIEW conference sponsorship couldn’t be easier. For the cost of shipping a booth and sending two people to a tradeshow, you can costeffectively participate in the VIEW conference experience. Freed from the costs and burdens associated with sponsoring traditional events, you can concentrate on providing cutting-edge content and solutions that position your company in the best possible light. Because HR.com manages the entire process – from registration through to technology, support and after care – you can focus on what you do best.
Exhibit Open 9am - 6pm ET
2 Opening Welcome
Workshop One
Workshop Two
Workshop Three
Exhibit Hall Network
Workshop Four Workshop Five Workshop Six
Keynote Exhibit Hall Network
Workshop Seven Workshop Eight Workshop Nine
Why sponsor an HR.com VIEW conference? How are HR.com VIEW conferences marketed?
All HR.com conferences are advertised and promoted extensively throughout the HR.com site, ensuring that our 175,000 HR members are aware of the value of the conferences and their eligibility to attend for free. In addition, sponsors are encouraged to use their existing marketing channels to invite customers, clients and prospects to the VIEW conference. HR.com’s VIEW conferences are a great way to showcase your industry leadership through an unbiased and authoritative medium. Additional marketing and advertising is available to HR.com’s membership database for an extra fee. Please contact your representative for more details. Sponsorship includes all the benefits of attending a live conference, without any of the associated headaches. You’ll gain critical networking time with key HR decision makers, and have the opportunity to showcase your industry expertise, products and services to a captive and engaged audience, all while positioning your brand alongside some of the most recognized names and organizations in your market. You’ll save on travel, accommodation, shipping costs, printing costs, production costs for giveaways and you won’t have to leave the office for days at a time.
Who attends HR.com VIEW conferences?
HR.com’s VIEW conferences are open to anyone and everyone with a computer and an interest in the subject matter. HR professionals may attend at no cost and simply need to register online at HR.com prior to the conference. Attendees are made up of the HR leaders and decision makers that make up the HR.com community and the HR community at large. Virtual conferences attract dedicated and passionate HR professionals with a desire to stay on top of the latest industry trends and developments.
18
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
VIEW
Wednesday, 9 Payroll and Compensation Trends, Solutions and Best Practices Employment Branding and Becoming an Employer of Choice Voluntary Benefit Solutions, Trends and Best Practices Relocation and Expats
What issues do VIEW at issues do es s conferences ad onferences address? fer ces s
Unlike many trade shows, HR.com’s VIEW conferences offer deep ike any trade r ws, HR.com’s HR. o content on a single subject. Topics are published 12 months in tent ubject. T p t Topics advance and focus on leading-edge technologies, next practices, vance focus leading edge leading-e and case stu d studies, and offer real bu r re buyer-beware stories and frank conversations with industry experts who have been there, done versations ions ustry exp experts that. t Each conference will strive to provid solutions to the most vital h conference fere c rive provide r challenges fa ed by today’s HR prof llenges face s faced day’s professionals including: succession planning, performance manage nning, performance management, online recruitment, leadership per o development and more. Because our goal is to provide HR velopment and ent re. Because Becau professionals with real-world s fessionals with nals -world solutio we ensure that each and solutions, every topic is timely, relevant and resu ry c evant an results-oriented. Learn, network, and obtain HR cre rn, network, two k btain HRCI credits – all from your desktop. There is nobody else in the HR s ace d re obo y he spa doing this – we believe this will space revolutionize HR Conferences. o nize ences s Beginning Ja uary 23, we will run a day-long Virtual Conference ginning Janu g January will run weekly, focusing on a specific topic. We will provide a full day of deep ekly, cusi ecifi topic. W to i content on th t topic for our attendee along with the opportunity to tent n that r attendees att n network and chat with experts. w h t In the Vendor Expo hall, attendees will be able to visit booths and ndor Expo , attend es w attendee e talk to vendors about the produ s an services they provide that are k ndor e products and relevant to that day’s topic. e o th t p
Wednesday, 16 Wednesday, 23 Wednesday, 30
May 2008 / Topic
Wednesday, 7 Wednesday, 14 Wednesday, 21 Wednesday, 28 HR, Benefits, Compensation, and Training in Retail Quality of Hire Compensation Forecast: Setting Pay Increases, Pay Ranges, Bonuses & More Automating Enrolment and Improving Employee Communications
June 2008 / Topic
Wednesday, 4 Wednesday, 11 Wednesday, 18 Wednesday, 25 The Effective Use of Social Networks to Drive Corporate Productivity, Recruitment and Employee Communications Leadership - Executive Selection / Retention and Benchstrength HRO / Off Shoring / Establishing Centers of Excellence ERP or Best of Breed: Developing an HR Technology Strategy That Works For Your Organization
July 2008 / Topic
Wednesday, 2 Wednesday, 16 Wednesday, 23 Wednesday, 30 Online Recruitment and Sourcing Corporate University - Internal Training Legal Compliance, Board Governance, SOX: Must-have Information Required for Your Organization Consumer-Directed Healthcare (CDHC) - Trends, Best Practices and Case Studies for Effective Utilization and Adoptions
August 2008 / Topic
Wednesday, 6 Wednesday, 13 Wednesday, 20 Wednesday, 27 The Effective Use of Rewards and Incentives to Motivate Your Employees and Align Your Workforce Onboarding Developing Front Line Leaders Driving Execution and Accountability
September 2008 / Topic
Wednesday, 3 Wednesday, 10 Wednesday, 17 Wednesday, 24 Effectively Using a Contingent Workforce to Supplement Staffing Requirements Making Diversity Work: Recruiting and Retaining Top Diverse Professionals Pay for Performance and Compensation Best Practices, Solutions and Trends Driving Productivity by Managing Absenteeism, Scheduling and Attendance
Following is a complete schedul of th VIEW conference topics for owing complete schedule the d 2008: 0
October 2008 / Topic January 2008 / Topic
Wednesday, 23 Wednesday, 30 RPO - Recruitment Processing Outsourcing Passive Candidate Recruitment Wednesday, 1 Wednesday, 8 Wednesday, 15 Wednesday, 22 HR, Benefits, Compensation, and Training Trends in Healthcare Executive Education: Calculating the Value and ROI Retirement Planning and Financial Education for Your Employees Advanced Online Sourcing and Recruiting: A Hands-on Workshop on How to Gain a Competitive Advantage
February 2008 / Topic
Wednesday, 6 Human Capital Metrics Scorecards and Analytics
March 2008 / Topic
Wednesday, 12 Wednesday, 19 Wednesday, 26 Recruitment and Workforce Planning for the 21st Century Consumer-Directed Healthcare Solutions, Trends and Best Practices Automating the Performance Management Process and Driving Organizational Effectiveness
November 2008 / Topic
Wednesday, 5 Wednesday, 12 Wednesday, 19 The ROI of Tying Learning to Performance - Driving Metrics Executive Selection and Assessments HR, Benefits,Compensation, and Training Trends in Financial Services
December 2008 / Topic
Wednesday, 3 December, 10-11 Hourly Workforce Management - Retention, Attraction and Management Annual Mega VIEW Conference
April 2008 / Topic
Wednesday, 2 HRIS Selection, Integration and Implementations
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
19
VIEW
Sponsorship Opportunities:
*Introductory Pricing and Packaging available until April 1st
All sponsorships include: • Unlimited staff participation with complete profiles and ability to attend all educational sessions • Unlimited chat and email correspondence Vendors and/or Consultants will not be able to attend events unless they are a sponsor or paid attendee
Keynote Sponsorship - $10 ote Sponsorship $10,000* – $12,500 rship
(limited to one sponsor pe conference) ed o ponso per For those looking to showcas their expertise to the largest ose show showcase h possible audience withou sha ble audience without sharing the limelight with others, au h this is your chance. Shine the virtual spotlight on your his your e. the thought leaders and mar hought le ht leaders nd marquee clients by showcasing your industry expertise and be t pr ndustry ex try expertise best practices while presenting the only conference keynote. onfe eynote o
Workshop Sponsorship- $5,000* – $7,500
(limited to nine sponsors per event) Share your best practices and next practices alongside your most prestigious clients by presenting a virtual conference workshop. It’s an excellent vehicle for highlighting your industry expertise and thought leadership to a targeted audience of HR decision makers.
Each keynote spons rsh includes: key keynote sponsor sponsorship n
A 55-minute keynote pre 55-minute minu ote present presentation in a unique time slot. Premier booth location – cent of exhibit hall, main floor er booth ation center bo n
Workshop sponsorship includes:
A workshop presentation of 45 minutes with a 10-minute Q&A for attendees. Standard booth on the main show floor in the exhibit hall.
Sponsorship of the netw rkin lounge ors e networ networking t Presentation Presentation of a 5 second co ntat o second commercial during the c conference on JumboTron scr rence mboTro screen on the show floor in T rotation o 10,000 run of site ads on HR.co promoting your keynote topic 0 run HR.com R Sole access to distribute the a cce s ribute the archives of your session for t h 90 days a ys after the session to p people who did not attend the event. Event attendees w have complimentary access he vent ttende s will to the archives for 30 days aft the show. After 30 days o arch archives da s after the archives will be made ava he archives chive e made available to all HR.com premier a members only. bers Complete contact information for all registered attendees lete informa information o (includes emails, phone, nam title, company, and address) includes emails, des name, plus a complete record of all c com complete ecord o d communication between your booth sta f and attendees (fu transcripts of all chats, plus staff tendee (full d Vcards and emails). s and ) Access to the data porta for f show reporting including s the a portal for full r who visit d your booth, what tabs they opened, what visited booth, what h documents they downloaded and how long they stayed in men s downloaded, ownlo d your boo h. booth Additional 30 minute timeslo for Keynote presenter to chat ona ute time timeslot with atte attendees in the lounge. This will be included in the lounge. oun seminar schedule. ar sc *Lower price is available to sponsor who co-promote the VIEW conference to their audience. Sponsors are required to send a direct email to a minimum of 5000 contacts on their client/prospect lists. Presentation of a 5-second commercial running in rotation throughout the show on the jumbotron screen on the main show floor. Complete contact information for all registered attendees (includes emails, phone, name, title, company, and address) plus a complete record of all communication between your booth staff and attendees (full transcripts of all chats, plus Vcards and emails). Access to the data portal for full show reporting including who visited your booth, what tabs they opened, what documents they downloaded, and how long they stayed in your booth.
20
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
VIEW
Sponsorship Opportu Sponsorship Oppo nsor Opportunities: p
Virtual Booth Only - $3,00 - $4,000 al Booth nly $ , Bo $3,000*
(unlimited number of booths a unlimited mited r boot available) booths
Vendor Pass - $400
HR solutions providers who are not sponsoring will be charged $400 to attend. Vendors include sales reps, recruiters, and business development executives.
If you jus want the opportun to mix and mingle with f just e oppor opportunity p the audience while show he audience udien e showcasin your products in an online showcasing o product demonstration, then this might be the option for ct demonstration, then de ation, h n you. It’s a great way to chat one-on-one with attendees and t’s great ay o chat o c a get a fee for the pulse o VIE conferences. feel for e of VIEW Each virtual booth incl virtu virtual th includes includes: n • A single virtual booth (limit availability of main ngl booth t ted exhibitor floor based o firs come, first served) bitor ased on rst d • Sponsor listing in the progr nsor n pr ram guide distributed to 45,000 HR Executives prior to the conference 000 HR utives prior e r • Complete contact info mat mpl t act inform tion of all of your booth n visitors o
Consultant Pass - $250
Consultants, agents, and brokers selling services into the HR market who are not sponsoring the VIEW conference but would still like to participate will be charged $250 to attend. Consultants, brokers, and agents include selfemployed sales agents and trainers.
Discounts
Looking at adding this to your advertising program with HR.com? The cost of VIEW conference sponsorship will be added to your collective spend and applied to an advertising credit at the end of the year. Volume discounts are coupled with your yearly spend at HR.com to maximize the savings you will obtain from all your HR.com advertising.
Panel / Challenge Round Member - $2,500 l Challenge Round M ge Roun
(limited t three per conferenc where applicable) limited to ed er conference conf r o
Where feasible, a challenge ro e fe challenge round showcasing the latest challeng technology with product dem echnology ology roduct demonstrations will enable the u audience to see first han how your organization’s solution nce to hand helps solve real-life issues. Th format is only available in solve e issue This VIEW conferences. Includes a 10-minute product demo that conf conferences. Include . Includes is scripted and taped in advan s pted ped ad advance.
Research Sponsor - $7,500* - $10,000 arc or $7,50 $7
(limit one sponsor per co fere limit sponsor conf conference)
During the VIEW conference, attendees will be asked a series g the conference, onfere c e of questions in an ongoing su questions estion ongoing survey relating to the topic at o hand. The valuable result of t survey will then be shared e results of this with part cipants and wil allow them to benchmark their partic participants nd will allow results against others tha atte esults ag s ers that attended the conference. As the research sponsor, you will have the ability to help e research onsor, you w rese o o shape the questions aske in t survey and use the research questions asked the ns document (distributed 30 days after the conference) to men uted days further ar iculate your industry expertise on the research urther arti r articulate our indu industry topic. In addition, you wi hav a virtual booth at the show opic. ad addition, will have exhibit. t
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
21
VIEW
Keynote
(1) Opportunity per conference Sponsorship
Workshop
Challenge Round Booth only / Panel ( 3 panel members ) Unlimited
2 sessions
Research
List price
$10,000*-$12,500
$5,000*-$7,500
1/4 page ad as well as session details with logo, session name and topic in print 3 months in advance (provided we have the material)
Session details with logo, session name and topic in print 3 months in advance (provided we have the material)
$2,500 each
No
$3,000*-$4,000
No
$7,500*-$10,000
No
Virtual Brochure 1/2 page ad as well as session details with logo, Distributed in advance of conference session name and topic in print 3 months in advance (provided we have the material)
Print product Distribution to 45,000 North-American based HR Executives with 1,000+ employees Contacts Session details with logo, session name and topic in print 3 months in advance (provided we have the material)
Listing only
Listing only
No
No • All info for registered • All info for registered people including emails, people including emails, phone, name, title, and phone, name, title, and address address • Detailed communication • Detailed communication for all people who visited for all people who visited your booth your booth Yes (front & centre main floor) Yes As a sponsor Throughout the show Yes (main floor guaranteed) No
• Name, address, and title of attendees. • Full contact info of all people who visited your booth
No
Virtual booth
Yes (main floor on a first come, first served basis) Yes No At Booth Throughout the show
Yes
Group Chat in Booth Market Research 5 second flash Commercial Run of site ads Archives
Yes No At Workshop Throughout the show
No No No
Yes Yes Yes Yes No No
Yes, 10,000 Sponsor has the sole ability to distribute access to the archive on HR.com for 90 days unless they are premier members.
No
No
No No
Sponsor has the sole ability No to distribute access to the archive on HR.com for 30 days unless they are a premier member.
* Save when you … Co-promote
Sponsor must send out marketing invite to their minimum 5,000 prospective/client list
SAVE $2,500*
Sponsor must send out marketing invite to their minimum 5,000 prospective/client list
SAVE $2,500* No
No
Sponsor must send out marketing invite to their minimum 5,000 prospective/client list
SAVE $1,000*
Sponsor must send out marketing invite to their minimum 5,000 prospective/client list
SAVE $2,500* Yes, ability to shape research & distribute to attendees No
Research
No
No
No
Presentation
• Exclusive,55 minutes in length. With nothing else competing in your time slot • Additional 30 minute timeslot for Keynote presenter to chat with attendees in the lounge. This will be included in the seminar schedule.
45 Minutes with a 10 min. Q&A
No
No
VirtualEvents_V_021208
22
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
HR Market Intelligence
Market Research and Lead Generation in One
Where you stand today and where you can go tomorrow
HR Market Intelligence is a state-of-the-art metrics and benchmarking system that allows you to get inside the minds, business and decisionmaking processes of your customers. HR Market Intelligence provides the HR community with interactive, customizable and intelligent reports that offer unparalleled insight into best practices, trends, benchmarking and purchasing practices. HR executives and senior-level decision-makers turn to HR Market Intelligence to help them make faster and better decisions. HR.com’s HR Market Intelligence reports are based on data collected from the largest online audience of HR professionals and are gathered through HR.com’s membership of 175,000 and online VIEW event participants. Offering extensive data on multiple verticals within the HR space, each report is created and analyzed by industry leaders and is designed to give you unprecedented insight into what your customers are thinking. Through the HR.com social network, updated membership details and contact information are gathered from every survey participant, allowing HR solutions providers access to targeted and guaranteed sales leads. Similar to a Zagat Guide or consumer report, HR Market Intelligence helps HR professionals to: • Identify key HR suppliers in specific verticals and geographic areas • Communicate directly to key references using HR.com’s social network • Follow active discussion groups on suppliers and providers
Have you changed RPO vendors in the last 3 years?
Company Size
1 2-4 5-9 10-24 25-49 50-99 100-249 250-499 500-999 1000-2499 2500-4999 5000-9999 10000-14999 15000-19999 20000+
No 48 24 28 68 104 113 203 163 132 195 114 168 100 58 259
Yes 96 60 50 174 283 276 476 366 304 470 277 360 183 97 822
What does the tool mean for you? HR Market Intelligence will help you, the HR supplier:
• Generate leads from HR decision-makers with a proven interest and/or need in your product or service • Identify key perceptions around your brand • Recognize and take advantage of brand advocates • Gain critical insight into possible issues surrounding the features and functionality of your products and services • Gather insight into customer satisfaction and key market share.
Turnover in RPO suppliers in the last 3 years by Company Size
HRIntel_V_021208
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
23
HR Market Intelligence
Having access to this kind of in-depth quality research is unparalleled in the HR industry and allows you the opportunity to access rare, high-quality and accurate data surrounding the insights and business practices of your customers. Using HR.com’s HR Market Intelligence reports you can easily identify industry trends before they happen, allowing you to pro-actively develop solutions and products that meet the needs of your customers.
What makes HR.com’s Market Intelligence unique?
HR.com is an industry leader with over 175,000 members worldwide, allowing us to engage the largest pool of data and resources in the HR space. Our reports accurately reflect the experiences and opinions of thousands of HR professionals, industry experts and leaders. Unique to the industry, HR.com’s Market Intelligence centers are interactive and offer the ability to view data in a broad-scope or drill-down to view accurate market data by HR vertical, company-size, market-size, location and more. • Extensive reports available across a wide range of HR verticals including: staffing, job boards, talent acquisitions, payroll vendors, benefits vendors, etc. • Users can utilize the report technology and “selects” to view the most relevant information. • The ability to view and segment unprecedented amounts of data • Survey data is consistently collected from members ensuring that data is always up-to-date and relevant. • HR.com’s reputation and dedication to providing the HR industry with solutions and answers based on fact, quality research and analysis.
Please rate your level of satisfaction compared to when you d Industry
Agriculture, fishing, mining,forestry Computer, telecoms Construction Education Finance, Insurance, Real estate Government – Federal Government – Local Government – State Health Services Hospitality Manufacturing Other Retail Services Transportation and Public utilities Wholesale trade 0 500 0 500 0 Count of Number of Records Count of Number of Records C Much Worse Than Before Worse Than Before
Easy-to-Use Technology
HR.com’s Market Intelligence reports utilize Tableau technology and integrate state-of-the-art data exploration and visualization in one easy-touse application that anyone can master. Data and research is delivered to you in a way that is engaging, relevant and customizable. Defining search parameters and filtering data to receive data specific to your business or industry has never been easier. Drill down into the numbers to find the exact solutions to the challenges you have. With a few clicks of the mouse you can produce professional charts, maps and graphs that visually display the key trends and market research that directly affects your business.
Filter/Search Reports by:
• Company size • Title • Industry • Location • Ratings and other survey specific data
Satisfaction level of RPO players by Industry
24
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
HR Market Intelligence
Pricing Options
As a member of the HR.com community you are invited to upgrade your free membership to one of the three levels of membership that will allow you access to the HR Market Intelligence centers and tools. Each membership option includes different levels of access to the HR Market Intelligence center(s) of your choice. Premier Membership Introductory Offer ($895 USD per year to access an individual HR Market Intelligence center. $1,295 USD per year after July 1st) • Access to all the features of premier membership for HR Executives in addition to the ability to have access to one HR Market Intelligence center and compare your results verses the industry norms. HR Membership Introductory Offer ($4,995 USD per year to access three HR Market Intelligence centers. $6,995 USD per year after July 1st.) • Access to three HR Market Intelligence centers of your choice with 3 selects per report • Leads per HR Market Intelligence report - access available at $35 per lead per unique report (minimum contract $3,500) Corporate Membership Introductory ($25,000 USD per year. $35,000 USD per year after July 1st.) • Unlimited access to HR Market Intelligence centers of you choice • Unlimited selects for each HR Market Intelligence center • Leads per HR Market Intelligence report - access available at $25 per lead per unique report (minimum contract $2,500) *Leads are considered information on HR professionals who have participated in the marketing research surveys. Full contact information (name, email, phone and postal) is provided as a lead. Leads tagged as Vendors & students will not be charged. For more information on HR.com’s membership options for HR solutions providers please visit us online at: www.hr.com/memberships or call us today at 1-888-472-6648
0 200 400 600 800 Count of Number of Records 0 200 400 60 Count of Number of
Are you consider changing RPO vendors Job Title
Administrator Analyst Assistant CEO Coordinator Director Executive General HR Manager Other President Professor/Teacher Specialist Vice President No Yes
Number of people trying to change RPO suppliers by title
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
25
Community & Network Sponsorship
Your market. Your message. Our audience.
HR.com’s communities and networks are two of the fastest growing and most valued online resources for HR professionals. Our membership of over 175,000 HR executives actively read, write and contribute to the industry and vertical specific communities and networks that are the very foundation of HR innovation.
HR.com Community Sponsorship
HR.com’s communities are the virtual water cooler and meeting place for HR executives committed to networking and expanding their knowledge of a specific area within HR. Communities include: Performance Management, Board Governance, Sourcing, HR Metrics, Organizational Development and more. Each community includes webcasts, member-generated blogs, discussion forums, polls, wikis, newsletters, articles and interactive Q&As. All communities are free to join and as each community grows, customized e-newsletter will be designed to support the members in their professional development. Each and every element of the community is designed to ensure that members are kept upto-date on the latest industry trends and best practices. When you sponsor a community, you align yourself with quality content, respected industry expertise and thought leadership, while gaining critical access to the contact details of all community participants. Based on user-behavior in the community, you can target your marketing efforts on the hottest leads and those most likely to purchase your product or service.
HR.com Networks
HR.com’s networks offer all the benefits of a community, but are based around a network of individuals sharing a common interest beyond an HR practice area. Networks can be geographically-based (i.e. recruiters in Minnesota), user group-based (i.e. Authoria HCM clients) or industry-based (i.e. HR executives in Hospitality).
Community page sample
26
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
HR.com Community & Network Sponsorship
When you sponsor a network, you decide on the focus and have the power as the network administrator to decide who you want to include in your network. Networks include subject-matter specific blogs, articles, user-contributed content, discussion forums and much more. Because networks are constantly updated with new, innovative and insightful content, members are engaged, active and loyal. Network sponsorship is a simple, cost-effective and fresh way to exclusively position your brand as a third-party validated leader in your space. Network sponsorship also gives you unprecedented access to HR decision-makers in the form of real-time sales leads. Because we maintain meticulous membership data on all network participants, you have the ability to connect directly with the HR executives that have already been exposed to your brand and have an expressed interest in your product and services. Whether you want to reach any and all HR executives in the succession planning space, or a group as tight as coaching experts in San Francisco, you’ll gain critical exposure and quality sales leads through network sponsorship.
Community and Network sponsorship includes:
» Each community and network will be give a unique name and easy-to-access URL (i.e www.hr.com/performancemanagement). Your logo will be positioned under this name as the underwriter of this community or network. » Dedicated resources to: • Write three blog updates a week from an industry expert • Stimulate community and ask questions • Gather relevant industry data and post to community » No creative or technical resources required on your end » A moderated discussion forum » Network exposure through out of HR.com » Promotion in weekly newsletters distributed to HR.com members » Recruitment of network participants and community participants from the larger HR.com community via VIEW events, webcasts and onsite messaging and emails.
Featured Expert BLOG and Homepage BUZZ samples
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
27
HR.com Community & Network Sponsorship
Value:
» » » » » » » » Unprecedented lead generation Exposure to industry leaders and innovators Targeted exposure to your specific market Third-party validation from a respected industry authority Brand recognition Industry thought leadership Network sponsorship restricted to one sponsor Leads generated from the community or network
Community sponsorship and targeted network sponsorship is available from $1,000 per month. Leads garnered from network and community participants will be charged on a per lead basis starting at $35 per lead*. A minimum three-month commitment is required. *Leads are considered information on HR professionals; not vendor names,
who have participated in the marketing research surveys. Full contact information (name, email, phone and postal) is provided as a lead. Leads are forwarded at time of availability for each center sponsored, and then every week afterward.
For more information on how HR.com can deliver your brand and message to HR decision-makers please contact us at: 1-877-472-6648 or sales@hr.com. Get in touch today to secure your place as the exclusive sponsor for your unique market.
Network & Group listings and Network detail page samples
28
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Network-Spnsrshp_021208
Pay Per Lead
Building thought leadership, filling the sales pipeline
User-generated content is one of the most popular marketing and public relations tools out there and with good reason. Sharing your best practices and experiences enables potential customers to see you as the thought leader and industry expert that you are. The only downside of user-generated content is the inability to draw a direct line between thought leadership and sales. HR.com’s Pay-Per-Lead Program changes all that by driving sales leads through the delivery of high-quality content – your content. Many companies are already posting case studies, white papers and other research documents on their corporate websites in order to solicit the contact details of the prospects that download them. While the benefits are clear, the audience is small. When you add your content to HR.com, you’re putting your message in front of over 175,000 HR professionals from around the world and opening yourself up to a whole new world of opportunity. As a Vendor member of the HR.com community you can submit all types of relevant content including: : • • • • • • White papers PowerPoint presentations Case studies Excel spreadsheets Articles Blogs
In addition to your reputation as a thought leader and innovator, you can fill your sales pipeline with the contact details of HR.com members who have downloaded or read your content. When you engage those prospects directly, you know that they are already familiar with your brand and have an awareness of your position in the marketplace.
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
29
Pay Per Lead
What makes HR.com’s Pay-Per-Lead program unique?
No other social network is as targeted and relevant to your business as HR.com. If you sell to HR professionals then the HR.com community is where you want to build your network, grow your audience and solidify your reputation. No other advertising opportunity lets you engage your prospects and audience one-toone like HR.com’s Pay-Per-Lead Program.
Value:
• • • • • • Unprecedented lead generation Exposure to HR decision-makers Targeted exposure within a niche community Brand recognition Industry thought leadership Contact details of HR.com members with a proven interest in your product, service or market.
Leads garnered through user-contributed content will be charged on a per lead basis starting at $35 per lead*. Leads are sent weekly with the goal to automate this and have them sent as they become available.
*A lead is defined as an HR Professional Contact. Duplicate leads are free
Check out our other lead generation products with HR Market Intelligence, Community and Network sponsorship.
30
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
Rate Card
Onsite Placements
Ad Placement Feature Spot: (230x100px) max 56k Pop-Under Ad: (250x250px) max 56k Premier Ad: (250x250px) max 56k Skyscraper Ad: (120x600px) max 56k Specialized Targeting $30/M $100/M $75/M $40/M +25%
Direct Postal Rental
$140/M and $50 file transfer fee plus Selects Cost HR Community $15/M Industry $15/M Company Size $15/M Title/Position $15/M Country/State/Zip/SCF $10/M Recency $20/M
Ask us how we can get you extended reach to the benefits and compensation market.
eNewsletter Sponsorship
Buyer’s Guide Listing Additional categories $1200 $200 each
Premier Ad Placement (Ad size 250px x 250px, max 18k)
Events* *please visit us online at www.hr.com/events for further details
Employers of Excellence National Conference, Las Vegas, Nevada Early 2009 Sponsorship $ 3,000+
VIEW* *please visit us online at www.hr.com/view for further details
Sponsor Opportunities Starting at $ 2,000+
Distribution 1x 113,000 $3,000 eBulletin Newsletter Thought Leaders Newsletter 94,000 $3,000 Staffing Newsletter 56,000 $60/M Benefits Newsletter 41,000 $60/M Compensation Newsletter 43,000 $60/M HR Strategy Newsletter 63,000 $60/M Leadership Newsletter 78,000 $60/M
3x
$2,800 $2,800 $56/M $56/M $56/M $56/M $56/M
6x
$2,600 $2,600 $50/M $50/M $50/M $50/M $50/M
Featured Product Ad Placment (Ad size 230px x 100px, max 16k)
Email List Rental
Small Business List Rental Email List Rental $375/M $400/M
Ask us how we can get you extended reach to the benefits and compensation market.
Targeting by Selects
HR Community Industry Company Size Title/Position Country / State / Zip / SCF Transmission Fee Split creative Fee Suppression File Personalization Image Hosting Set Up/ Delivery Domain Suppression $30/M $20/M $30/M $30/M $10/M $50/M $150 flat fee each $150 flat fee $150 flat fee $150 flat/Month $150 flat fee $300 flat fee
Distribution 1x 113,000 $1,200 eBulletin Newsletter Thought Leaders Newsletter 94,000 $1,200 Staffing Newsletter 56,000 $25/M Benefits Newsletter 41,000 $25/M Compensation Newsletter 43,000 $25/M HR Strategy Newsletter 63,000 $25/M Leadership Newsletter 78,000 $25/M
3x
$1,100 $1,100 $23/M $23/M $23/M $23/M $23/M
6x
$1,000 $1,000 $20/M $20/M $20/M $20/M $20/M
Webcast Sponsorship
Standard Custom How-to/vlog Value Package $2,500 each $7,500 each $1,200 each $8,500 for 4
Ask us how we can get you extended reach to the benefits and compensation market.
Marketing and PR assistance
HR Marketer Subscription Small Business -Annual -Quarterly -Monthly HR Marketer Subscription Professional -Annual Creative Assistance: Print and Web design $3,500 $900 $325 $10,000 $150/hr.
ut abo k us NEW e A s ur o al o n s u t vir t even day
Custom Packages
RateCard_V_021208
Not sure which opportunity is right for you? Contact your sales representative today and find out how HR.com can help you reach your marketing objectives, regardless of how big or small your budget is. Don’t see the advertising vehicle you’re looking for? No problem HR.com is happy to create custom packages that allow you to reach the right people at the right time, through the right medium.
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
31
Contact Detail
HR.com is more than just a website. It’s the number one online resource serving the Human Capital marketplace.
Contact us today to find out how HR.com can deliver your message to HR decision makers. Call us toll free at 1-877-472-6648 Or email us at sales@hr.com Online visit us at www.hr.com
32
www.hr.com
Phone: 1.877.472.6648 | Email: sales@ hr.com | www.hr.com Your community for knowledge, expertise and resources
VendorComplete_V_022708