Packaging with environmental focus by aqo41539


									News magazine         No 11 March 2009

   Packaging with
   environmental focus

                2 Preparing ourselves for the unknown
                3 Everyone must take responsibility for
                  the environment
                4 From tins to plastic
                6 With other eyes
                8 A clear difference
                10 New products
2                                                                                                                                                                                                                                               3

                                                                                                                        Everyone must take responsibility for
Preparing ourselves for the unknown                                                                                     the environment

The economic crisis is cutting a track right across              ourselves for the unknown. We are gearing for both     In a time of great focus on global climate change,             significant advantage in comparison to multiple layer
Europe. Many companies find themselves having                    better and worse times. Our production is flexible     both industry and private citizens have their own              materials such as barrier PP, which must undergo an
to consolidate and restructure their organisations.              enough to quickly adapt to new demands, and            responsibilities. The plastics industry is much-               extensive process to separate the layers.
At Faerch Plast, we too have been adapting to                    we have a wide product range, allowing optimal         criticised, but with simple investments it can
the changing demands of our customers. The                       opportunities for our customers to adapt to            show the way forward.                                          Globally, recycled PET from plastic bottles is rapidly
organisation has been trimmed in order to steer                  consumer demands.                                                                                                     growing in use. “In 2008, Faerch Plast began to
us safely through these stormy waters.                                                                                  In the 1990s, the EU introduced a packaging directive          produce APET packaging containing up to 50% Post
                                                                 In this issue of Insight, you can read how customers   with various requirements on the packaging industry’s          Consumer Waste PET, and we are currently making
We believe that the technology we are using and                  are converting from packing canned goods to            production and disposal of packaging. A central                the switch to producing CPET packaging containing
the quality that we can deliver will guide us to                 environmentally friendly AMPET trays are achieving
                                                                                                                        aspect of the packaging directive’s requirements is            up to 20% Post Consumer Waste PET depending
calmer waters. Reducing quality will not result in               a greener profile thereby meeting the increased        that packaging must be minimised with regard to                on the raw material market situation,” says Jens
savings for our customers. Crisis or not, reliability            demands of the consumer.                               materials, environmentally hazardous chemicals,                Bornstein, CEO of Faerch Plast. “Packaging with
remains essential for our customers. Production                                                                         heavy metals, together with the development of a               recycled PET is still a mono-material and, most
must be running non-stop and confidence in our                   You can also read about Marks & Spencer in the UK,     plan for the recycling/disposing of used packaging.            importantly of all, still has the same good barrier
ability to deliver the assured quality at the right              which by introducing transparent packaging and                                                                        characteristics as before,” he continues.
time must remain top priority. The savings for our               a fresh tray design has differentiated a ready meal    The packaging directive has contributed to speeding
customers lies in their reduction of food waste.                 range.                                                 up the environmental steps taken in Europe’s                   Mo-PP shows the way forward
                                                                                                                        packaging industry, which is required by the                   Polypropylene can also be made more environ-
The work of making our production more                           The means of getting through the storm and             directive to use the least possible amount of                  mentally friendly by replacing the oil-based raw
environmentally friendly continues to be of great                reaching calmer waters is partly to optimise           packaging – this includes both packaging and                   ingredients with natural talc. This packaging is more
importance to us. We are presently working on                    production, but also in finding new ways to            food producers.                                                stable than standard PP packaging, which gives
reducing the weight of our trays, and recycled PET               persuade the consumer to choose only your                                                                             producers the ability to reduce sheet thickness
has already been introduced.                                     products.                                              From a consumer perspective, the plastics industry             without affecting stability. Talc also gives the
                                                                                                                        is incorrectly accused of polluting the environment            packaging a matt, uniform
Naturally, we are investigating and checking                     I hope you enjoy reading this issue of Insight.        because of insufficient recycling options or disposal.         appearance that
everything in an effort to optimise the entire                                                                          Today this is a truth with modifications.                      contributes to
process. At the same time, we are preparing                      Jens Bornstein, CEO                                                                                                   improving the
                                                                                                                        Recyclable materials                                           presentation of
                                                                                                                        Producing plastic packaging that is 100% mono-                 meat in
                                                                                                                        material ensures that it can be reused for production          refrigerated
                                                                                                                        purposes without significant processing. This is a             counters.

                                            The Faerch management now has a new CFO:                                         “Reduced raw material consumption and/or replacement with recycled PET or
                                                                                                                             other green materials is the way forward. An example of this is Mo-PP, which
                                            ·   Michael Gotfredsen, Sales and Marketing Director                             replaces 15% of the oil-based PP raw ingredients with natural talc.”
                                            ·   Jens Bornstein, CEO
                                            ·   Henning Sandal, Technical Director                                           – Jens Bornstein, CEO, Faerch Plast.
                                            ·   Ib Viegand Hansen, CFO
4                                                                                                                                                                                                                                    5

From tins to plastic                                                                                                                                                   Brownie in AMPET® packaging

The family owned Larzul Group in France has           fed a healthy cereal-based diet, free from growth        incinerated and the “borrowed” energy converted                 ambient products, and was ready to go directly into
been producing tinned food products for more          promoters and enjoy a low stress existence. This         to “new” energy. “We found the product interesting              the consumers’ oven.
than a century. They were interested in finding an    traditional style of rearing pigs greatly improves the   as it corresponded to our environmental profile”, says
environmentally friendly material for their           quality of the products. The company decided they        Thierry Auvity, technical director at Larzul. “We had for       And the winner is…
products.                                             wanted to go further and make their packaging            a long time cared for animal welfare in our products,           As AMPET® is a mono-material it can be reused in
                                                      environmentally friendly as well.                        now we wanted to focus on the environment.”                     the production, meaning that there is no or little
Larzul in France has been producing long life ready                                                                                                                            waste in the production process of the tray. After
meals in tins for more than 20 years. The caring      AMPET®                                                   Furthermore, AMPET® had an advantage in design.                 use the material can be incinerated and the
nature of the company is clearly visible in the       AMPET is a new product from Faerch Plast. It can
                                                                                                               Larzul was no longer restricted in their choice having          “borrowed” energy converted to “new” energy. So
rearing of their livestock: pigs are reared on low    be formed in the same way as other plastic               instead over 1000 existing Faerch packaging designs             both the environment and Larzul was the winner
density farms with access to the outdoors. They are   packaging and after use the material can be              to choose from. Their choice of packaging enabled               as the company now had a product superior to its
                                                                                                               them to differentiate their product from the crowd              competitors and their environmental goals were
                                                                                                               of canned ready meals in the supermarket. They                  achieved.
                                                                                                               wanted a packaging that could make a visual
                                                                                                               impression of quality, combined with a more                     Speed up the process
                                                                                                               environmental friendly profile.                                 Suddenly everything was moving fast. The tray was
                                                                                                                                                                               selected and a new white sealing film was tested
                                                                                                               A minimum of 1 year shelf life was required and as              which was both easy peel and could stand the
                                                                                                               a start it would only be two different products                 retorting process. Larzul now had a new packaging
                                                                                                               switching to the new packaging: Risotto was the                 concept that made their products stand out from
                                                                                                               ready meal, and Brownies as the cakes to bake                   the crowd and was reducing their impact on our
                                                                                                               product. The switch from tins to plastic demanded               environment.
                                                                                                               a lot of packaging know-how: material properties,
                                                                                                               film, sealing, retorting process etc. Faerch Plast              “We truly believe that plastic packaging is the way
                                                                                                               have a team that specialise in ambient products                 to go for our line of business. You just have to have
                                                                                                               and with their help Larzul finished the project with            the courage and the will to change” concludes
                                                                                                               a product that had a shelf-life in excess of a year,            Thierry Auvity.
                                                                                                               was unique in its design compared to traditional

                                                                                                                    Visit us at CFIA in Rennes, France

                                                                                                                    10–12 March 2009
                                                                                                                    Hall 2 | Stand C9/D7
6                                                                                                                                                                                                                                                    7

                                    With other eyes

                                 Square, oval, hex-   market today? Young students from the Design                                                        Sauce in elegant designs         Specially designed packaging solutions
        agonal, red, yellow, black…                   Institute of the Århus School of Architecture were                                                  Today, sauces can be bought      “We have been employing industrial designers
    What will the food packaging of                   asked this question when Faerch Plast decided to                                                    in bags, jars, cartons and       since 2006. They also help us gaze into the future
    the future look like, when one asks               draw on the creative instincts of the young. They                                                   bottles, all of which involve    to see where market trends will lead. The very fact
    society’s future, young people?                   were given the opportunity to indulge their                                                         the sauce being heated in a      that we are extremely innovative in the design area
                                                      creativity in all materials capable of                                                              pan, then decanted to a          may help us gain new customers and business,”
     Consumer patterns vary greatly from              thermoforming.                                                                                      sauceboat or dish for serving.   says Merete Rosendahl, development manager at
      person to person. Some consumers                                                                                                                                                     Faerch Plast.
       choose large quantity shopping,                Eggs in portion sizes                                                       Jeppe Morgenstjerne* has designed the sauceboat
       freeze lots of food, and heat it up            As a result of the worldwide financial crisis people’s                      of the future, which can be taken straight from the
        later. Others buy fresh products,             purse strings are tied more tightly now and it is                           fridge to the microwave and then onto the dinner
        which are eaten almost immedi-                important only to buy the amount of food one                                table. An elegant design which is a handsome
         ately afterwards. Culture, tradi-            needs.                                                                      addition to the table and requires minimal
         tions, age and even profession                                                                                           handling.
         may be of great significance for             Eggs are usually packed in packages of 6, 12 or 30,
          how we select, handle, and                  which may be unnecessarily large for many singles                           Package as cutting board
         eat our food.                                including students and the elderly. The basic idea                          The winner of the innovation prize was
                                                      behind Thomas Kugle’s* egg tray for a single egg                            Annie Feddersen*, who designed a tube
      However, all foods have certain                 was consumer convenience. You buy the eggs you                              for fresh meat, which can be used as
      things in common: they have to be               need, save money and prevent waste.                                         a cutting board. The producer inserts
      prepared for sale, conveyed to and                                                                                          the meat into the tube, and once the
      presented in shop, chosen for                                                                                               consumer has removed the meat                                                           The illustrations you see
      purchase, taken home, prepared                                                                                              again, the tube can be rolled out to a                                                  here are design proposals
                                                                                                                                                                                                                          produced from sample tools,
      for eating, and afterwards the                                                                                              cutting board.                                                                          and are not immediately
      packaging and any leftovers must                                                                                                                                                                                    available for sale.

      be disposed of.                                                                                                             Both the base and the tube sides have indentations
                                                                                                                                  to absorb the meat juices. Convenience is also at
      How will the packaging of the                                                                                               the centre of focus in Annie’s solution, as the
      future differ from that on the                                                                                              consumer does not require any utensils to prepare        *Student from the Design Institute of the Aarhus School
                                                                                                                                  the meat - a solution with a future.                     of Architecture

                                                                                                                                                                                              All design rights belong to the students and Faerch Plast.

                                                                                                                                                             Søren l. Finnemann Viuff

                                                                                                                                                                                                                                                           Marius André Hjelmervik
                                                                                                               Helle klemmensen
                                                                  Theresa Bligaard
                Marco Barbiani

                                                                                                                                                                                                        Louise Mølholt
        8                                                                                                                                                                                                           9

                                                                                                                                                                                      and the
                                                                                                                                                                        t containers,
                                                                                                                                                       ehouse, transi
   lear differen
                                                                                                                                            in the war                         sult of the ne
                                                                                                                                                                 splay. As a re
Ac                                                                                                                                          in-s tore chilled di
                                                                                                                                             packagin g format a 30
                                                                                                                                                                     % reduction
                                                                                                                                                                                    in packaging
                                                                                                                                                                                at has been
                                                                                                                                                               previous form
                                                                                                                                             com  pared to the
                                               array                                                                                         achieved.
                              an increasing
As the reta  il sector offers                         nse                                                                                                                                 PP as long ag
                                      – in every se                                                                                                                       a high clarity
                       ands, clarity                                                                                                                      d developed                                    the
of pr oducts and br                                                                                                                          Faerch ha                              ve been refin
                                 an increasing                                                                                                                    at time they ha
                  is becoming                                                                                                                    2007. Since th
of the word –                                                                                                                                as                                   prove its impa
                 for consumer
                                s.                                                                                                                               in order to im
 requirement                                                                                                                                  material recipe                    ising its clarity
                                                                                                                                                                                                  . The
                                                                                                                                                                 out comprom
                                                     is trend                                                                                 re sistance with                             by Faerch Plas
                                    ell aware of th                                                                                                                        mmercialised
                  cer in UK was w                                                                                                             new PP      quality was co
  Marks & Spen                                  y meals in                                                                                                                        made it an ea
                               a range of read                                                                                                                    ths ago. This
  and wante    d to re-vamp                                 in                                                                                 ju st a few mon                              to Clear PP. It
                                           iously packed                                                                                                                    hole range in
                         range was prev                                                                                                                     to pack the w
  High  Clarity PP. The                           ill et. They                                                                                 decision                             asising the qu
                                                                                                                                                                                                     ality ,
                                  r cardboard sk                                                                                                                    arp look emph
                   ithin an oute                                                                                                                  esh, clean, sh
   a black tray w                     ern look ing piece of                                                                                     fr
                                                                                                                                                                                the product.
                     te a more mod                                                                                                                               d honesty of
   wanted to crea                             ay with sharpe
                                                               r                                                                                freshness, an
                               rer looking tr
    packagin  g using a squa                               y                                                                                                                               tray was a real
                                         s used for read                                                                                                                   new, squared
                          aditional tray                                                                                                                   any tests the
    corn ers than the tr                                                                                                                         After m                             ith a high clar
                                                                                                                                                                     ay is sealed w
                                                                                                                                                  Th  e P 2195-1A tr                                ound
    meals.                                                                                                                                                                        inimal wrap ar
                                                                                                                                                                  and uses a m
                                                                                                                                                   lidding film,                                    ion, the
                                                                                                                                                                                   umer informat
                    their suppliers
                                     ,                            the choice                                                                                       required cons
    Together with                                  Clear PP was                                                                                    label for the
                                                                                                                                                                             uct sells itself.
                                                                                                                                                                                               The new
                    cer did some                                   material                                                                                ess of the prod
    Marks & Spen                                     of packaging                                                                                   freshn
                                                                                                                                                                         into Marks an
                                                                                                                                                                                         d Spencer stor

     consumer rese
                      arch the                                                                                                                      fo rmat launched
                     ch indicated                                                                                                                  in January.
     results of whi
                    ould react
      consumers w                                   to clear PP
                                     hole range in
      positively to moving the w                               ed
                                                products pack
                                material. The
       from its current black                             ve a
                                         edients and ha
                         very fresh ingr
       ar e made with                                  factors
                                       ct. These two
                        lourful, impa
        high visual, co                    ral choice of
                          Clear PP a natu
        to gether made
         packaging mat

                                   in focus
         Keeping the                     the new pack
                           rformance of
         En vironmental pe                         als was
                                       ronmental go
                        Spencer’s envi
         meet Marks &                was space op
                       velopment, as
          key to the de

                                                                                                                eir customers
                                                                                                 r looked at th                     ready
                                                                               Mar ks and Spence            ciding to  change their
                                                                                             asses when de
                                                                               magnifying gl                 ar PP trays.
                                                                                              m black to cle
                                                                               meal range fro
10                                                                                                                                            11

New Products

       Application: Wok dish for one person.                                                     Application: Whole chicken.
                      The three compartments keep the                                                           The chicken is presented attractively in
                      ingredients separated.                                                                    a tray that no longer requires plastic film.
       Material:      MAPET    ®
                                                                                                 Material:      Mo-PP
       Article no.:   P 2265-3A                                                                  Article no.:   P 3241-1A
       Restriction:   Full                                                                       Restriction:   None

       Application: Healthy ready meals.
                      The rectangular tray makes the product                                     Application: Salads and cold foods in a
                      unique in the supermarket.                                                                ½ Gastronorm tray.
       Material:      PP                                                                         Material:      Mo-PP
       Article no.:   P 2195-1A                                                                  Article no.:   P 2325-1A
       Restriction:   Partial                                                                    Restriction:   Partial

       Application: Starter
                      Salmon portions in oven-proof                                              Application: Wet salads.
                      packaging. Can be taken directly from                                                     Good presentation of the product, as the
                      the oven to the dinner table.                                                             tray is completely transparent.
       Material:      CPET                                                                       Material:      PS
       Article no.:   C 2200-12A                                                                 Article no.:   M 1112-1A
       Restriction:   Partial                                                                    Restriction:   None


                           In 2009 we will participate in the following exhibitions:

                           ·    CFIA - Rennes, France (10.03.09 - 12.03.09)
                           ·    For 3P - Prague, Czech Republic (15.04.09 - 17.04.09)
                           ·    Fachpack - Nuremberg, Germany (29.09.09 - 01.10.09)

Packaging that cares

     Færch Plast Northern Europe
     Færch Plast Norden
     Færch Plast Central Europe
     Færch Plast
     Rasmus Færchs Vej 1
     PO box 1040
     DK-7500 Holstebro
     Tel.: +45 99 10 10 10
     Fax: +45 99 10 10 99 / 98

     Færch Plast Southern Europe
     Færch Plast
     5, rue des Ateliers, ZAE Sud
     F-67210 Obernai
     Tel.: +33 (0) 388470430
     Fax: +33 (0) 388470439

     Færch Plast UK and Ireland
     Harrison Europac Ltd.
     Stayton House, 93 Stayton Road
     Sutton, Surrey SM1 2PS
     Great Britain
     Tel.: +44 20 8254 2300
     Fax: +44 20 8254 2301

                                                                 Insight is publiced by R. Faerch Plast A/S
                                  0                  500 Miles   Editor in Chief: Marketing Teamleader Pernille Moulvad
                                  0         500 Km

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