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Ice Cream base cream

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Ice Cream base cream

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									RAB Instant Background Report                                                            Page 1 of 4


RAB Instant Background Report For
Ice Cream
Who Buys                                                                 Source
According to Information Resources, percentage of U.S. households        Information Resources,
buying the following types of ice cream during a given year: Plain ice   Inc., 2002
cream, 89.6%; sherbet/sorbet/ices, 23.8%; frozen yogurt/tofu,
16.4%.
Profiling adults 18+ whose household consumes either ice cream,          Simmons, 2002
sherbet or frozen yogurt regularly:



             Sex:                     Income:
             Male           47.70%    $75,000+        37.50%
             Female         52.30%    $50-74,999      19.30%
             Age:                     $40-49,999       9.20%
             18-24          13.20%    $30-39,999      10.10%
             25-34          18.70%    $20-29,999      10.10%
             35-44          22.30%    Under           13.70%
             45-54          18.50%    Region:
             55-64          11.40%    Northeast       18.40%
             65+            15.90%    Midwest         24.00%
             Race:                    South           37.40%
             White          83.50%    West            20.20%
             Black          12.10%    Marital:
             Other           4.40%    Single          23.50%
             Hispanic       10.70%    Married         58.40%
                                      Sep/Wid/Div     18.10%
Of those adults 18+ who regularly eat either ice cream, sherbet or       Simmons, 2002
frozen yogurt, 52.3% are women and 47.7% are men.
Adults 18+ who regularly eat ice cream, sherbet or frozen yogurt, by     Simmons, 2002
age level: 18-24, 13.2%; 25-34, 18.7%; 35-44, 22.3%; 45-54,
18.5%; 55-64, 11.4%; 65+, 15.9%.
Adults 18+ who regularly consume ice cream, sherbet or frozen            Simmons, 2002
yogurt, by income bracket: $75,000+, 37.5%; $50-74,999, 19.3%;
$40-49,999, 9.2%; $30 -39,999, 10.1%; $20-29,999, 10.1%; under
$20,000, 13.7%.
Adults 18+ who regularly consume ice cream, sherbet or frozen      Simmons, 2002
yogurt, by race: White, 83.5%; Black, 12.1%; Other, 4.4%; Hispanic
origin, 10.7%.
Adults 18+ who regularly eat ice cream, sherbet or frozen yogurt, by     Simmons, 2002
region: Northeast, 18.4%; Midwest, 24.0%; South, 37.4%; West,
20.2%.
Adults 18+ who regularly eat ice cream, sherbet or frozen yogurt, by     Simmons, 2002
marital status: Single, 23.5%; married, 58.4%;
separated/widowed/divorced, 18.1%.
A study by marketing research firm Spectra found that fans of            Frozen Food Age, 2001
AOR/Progressive Rock and CHR/Rock Radio formats indexed



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RAB Instant Background Report                                                          Page 2 of 4


considerably higher as consumers of premium label ice cream.
A study by Spectra, a marketing research firm, indicated that       Frozen Food Age, 2001
premium ice cream consumers are primarily householders aged 18 to
54 without kids, although suburban households with kids are also
heavy consumers. The heaviest buyers of private label ice cream are
families 35 to 54 with kids.



When They Buy                                                          Source
July is National Ice Cream Month.                                      International Ice Cream
                                                                       Association, 2003
Based on a 2-year average (2000-2001), monthly production of hard U.S. Dept. of
ice cream in the U.S.: January, 7.3%; February, 7.8%; March, 9.1%; Agriculture, 2002
April, 9.1%; May, 9.4%; June, 9.9%; July, 9.5%; August, 9.2%;
September, 8.0%; October, 7.9%; November, 6.6%; December,
6.2%.
According to ACNielsen research, the household purchase cycle for ice A.C. Nielsen, 2001
cream is 25 days, compared to 28 days for frozen novelties and 35
days for frozen yogurt.




What They Buy                                                          Source
According to 2001 sales, regular ice cream accounted for the largest   Information Resources,
share of the frozen dessert market, at 80%. Reduced-fat, light, low-   Inc., 2002
fat and non-fat ice cream varieties accounted for 11% of the market,
followed by sherbet (4.5%), frozen yogurt (4%) and sorbet (0.5%).
Based on supermarket sales, 2001 market shares by ice cream quality Information Resources,
segment were premium (51.5%), regular (45%) and superpremium        Inc., 2002
(3.5%).

For the 52-week period ending July 4, 2002, the top ice cream brands Information Resources,
based on dollar sales (totals in millions), with percentage change from Inc., 2002
the prior year in parentheses: 1. Private label, $992.7 (+2.0%); 2.
Breyers, $586.6 (+19.7%); 3. Dreyer's/Edy's Grand, $347.5 (-1.1%);
4. Blue Bell, $234.9 (+6.4%); 5. Haagen-Dazs, $192.8 (+4.7%); 6.
Ben & Jerry's, $168.8 (+10.8%); 7. Dreyer's/Edy's, $150.5
(+79.8%); 8. Wells Blue Bunny, $124.7 (+9.0%); 9. Healthy Choice,
$106.7 (+15.3%); 10. Turkey Hill, $100.3 (+11.2%).

Based on supermarket sales of ice cream in 2001, the top five          Information Resources,
individual flavors in terms of market share in the U.S. were vanilla   Inc., 2002
(28%), chocolate (8%), neapolitan (7%), butter pecan (4.5%) and
chocolate chip (3.5%).
Based on 2001 supermarket sales, ice cream bars (25%) accounted        Information Resources,
for the largest dollar market share of the frozen novelty market,      Inc., 2002
followed by yogurt novelties (20%), frozen ice (14.1%), ice cream
sandwiches (13.5%) and ice cream cones (10%).

Vanilla was the top flavor for frozen novelties in 2001, at 27%,       Information Resources,
followed by fudge, at 8%.                                              Inc., 2002



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RAB Instant Background Report                                                          Page 3 of 4



For the 52-week period ending August 2002, dollar share of ice cream Information Resources,
sales, by container type: Half -gallons, 68%; pints, 12%; five-quart Inc., 2002
pails, 4%; quarts, 3%; other, 13%.
According to a 2002 consumer survey, conducted by                     Supermarketguru.com,
SupermarketGuru.com, 63% of consumers liked their ice cream           2002
served in a cone, while 37% preferred a cup. Of those individuals who
liked cones, what they bought: Sugar cone, 49%; waffle cone, 33%;
cake cone (flat bottom), 18%.
The 2002 consumer survey done by SupermarketGuru.com asked the Supermarketguru.com,
respondents to name their favorite ice cream topping: Hot          2002
fudge/chocolate syrup, 58%; caramel, 19%; sprinkles, 8%; candy bar
toppings, 8%; fruit toppings, 7%.
For the 52-week period ending December 3, 2000, the top frozen         Information Resources,
yogurt brands based on dollar volume (totals in millions), with change Inc., 2001
from the previous year in parentheses: 1. Private label, $45.7 (-
7.4%); 2. Dreyer's/Edy's, $44.4 (- 4.8%); 3. Ben & Jerry's, $30.9 (-
11.8%); 4. Turkey Hill, $17.8 (- 14.1%); 5. Haagen-Dazs, $17.0 (-
3.4%).
For the 52-week period ending December 3, 2000, the leading frozen Information Resources,
novelty brands based on dollar volume (totals in millions), with    Inc., 2001
percentage change from the prior 12-month period in parentheses: 1.
Private label, $290.9 (+0.9%); 2. Klondike, $122.8 (+5.1%); 3.
Popsicle, $103.9 (- 0.7%); 4. Drumstick, $98.4 (+2.5%); 5. Haagen
Dazs, $52.1 (+9.0%).


Where They Buy                                                        Source
Dairy Queen's 2001 sales totaled $2.210 billion, compared to $2.225   Nation's Restaurant
billion in 2000 and $2.145 billion in 1999. The company operated      News, 2002
4,957 stores in 2001, compared to 5,058 in 2000 and 5,113 in 1999.
Sonic Drive-In generated $1.971 billion in 2001 revenues, up from     Nation's Restaurant
$1.779 billion in 2000 and $1.589 billion in 1999. There were 2,358   News, 2002
Sonic outlets in 2001, 2,175 in 2000 and 2,011 in 1999.
Sales of Friendly's Ice Cream stores amounted to $610 million in      Nation's Restaurant
2001, down from $614 million in 2000 and $671 million in 1999. The    News, 2002
company had 554 stores in 2001, 571 in 2000 and 678 in 1999.
Steak 'n Shake shops totaled sales of $532 million in 2001, up from   Nation's Restaurant
$489 million in 2000 and $425 million in 1999. The chain operated     News, 2002
388 stores in 2001, 367 in 2000 and 328 in 1999.
The Baskin-Robbins chain produced revenues of $524 million in 2001, Nation's Restaurant
down from $554 million in 2000 and $573 million in 1999. The        News, 2002
organization had 2,350 stores in 2001, 2,435 in 2000 and 2,438 in
1999.
Checkers Drive-In locations had sales of $290 million in 2001,        Nation's Restaurant
compared to $287 million in 2000 and $316 million in 1999. The        News, 2002
company operated 414 outlets in 2001, 414 during 2000 and 426 in
1999.
The TCBY chain of yogurt shops had 2001 sales of $200 million, down Nation's Restaurant
from $250 million in 2000 and $294 million in 1999. The company     News, 2002
operated 1,546 locations in 2001, 2,018 in 2000 and 2,731 in 1999.
Sales of Braum's Ice Cream & Dairy Stores amounted to $187 million    Nation's Restaurant
in 2001, up from $182 million in 2000 and $179 million in 1999. The   News, 2002



http://www.rab.com/rab/saleslink/secure/ibs/ib_result.cfm                                   3/28/03
RAB Instant Background Report                                                               Page 4 of 4


company had 279 locations in 2001, 280 in 2000 and 280 in 1999.
Approximately 50% of ice cream sales are attributed to supermarkets, International Ice Cream
while the other half occur at scoop shops, foodservice and other retail Association, 2002
sales outlets, such as convenience stores.
In 2001, California produced the largest volume of ice cream and        U.S. Dept. of
related frozen desserts in the U.S., followed by Indiana, Pennsylvania, Agriculture, 2002
Texas, Ohio, New York and Minnesota.


Business Trends                                                         Source
U.S. production of regular ice cream increased 1.1% in 2001 to 981.1 U.S. Dept. of
million gallons, while lowfat ice cream production was up 6.4% to      Agriculture, 2002
406.7 million gallons. Production of non-fat ice cream dropped in 2000
by 35.0%, to 21.4 million gallons.
Production of frozen yogurt was off 8.8% in 2001 to 79.6 million        U.S. Dept. of
gallons, while the production of sherbet decreased 0.9% in 2001 to      Agriculture, 2002
52.4 million gallons.
In 2001, total U.S. sales of ice cream and frozen desserts reached       International Ice Cream
$20.7 billion. Of that total, $7.7 billion was spent on products for "at Association, 2002
home" consumption, while $13 billion was spent on "away from home"
frozen dessert purchases (scoop shops, foodservice and other retail
sales outlets).
Americans consumed an average of approximately 23 quarts of ice         U.S. Dept. of
cream and related frozen desserts per person in 2001.                   Agriculture, 2002




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