DuPont Teflon ™ ® Fabric Protector BranD newsleTTer June 2009 COMInG sOOn! TeFlOn HITs ® “MY lIFe HIsTOrY” CaMPaIGn THe runwaY In sTYle Get ready to grab more attention, DKNY introduced an exciting new as DuPont launches an exciting collection of men’s business suits new campaign for the Teflon brand. ® to Japan last year, and created Backed by market research, the extra buzz in the fashion circles new campaign look and messaging with the help of Teflon fabric ® reinforces the benefits of Teflon protector. Thanks to Teflon , the ® ® fabric protector, while highlighting suit fabric repels water and offers how our state-of-the-art technologies are making a smaller protection from stains. So now, environmental footprint. Additional information coming soon! in addition to refined style, Copy from WWD Japan, Nov. 2008 DKNY is able to offer the active new anD COlOrFul waYs businessman superior functionality. This versatile apparel has the businessman covered both on and off the job. TO PrOTeCT TeCHnOlOGY Many consumers may be drawn to a personal computer that nOrTH saIls MerGes maintains its new, out-of-the-package look for longer. Now, Dell has found a way to FaBrIX PrOTeCTIOn utilize Teflon fabric protector to ® wITH a Flare do just that. The design of the Classic Sailor Jacket, a trade- Dell Studio One 19 computer named icon, launched North Sails integrates soft, fabric elements with into the sportswear world. Teflon fabric protector. The fabric ® It is made of nylon resin fabric accents are offered in a range of treated with Teflon fabric ® colors and are an innovative way to provide fashionable flare protector. Available in a range that stands up to everyday use. “We put the fabric with Teflon ® of colors, the jacket is very fabric protector through a real-life test of spilled coffee, comfortable and includes two and it was great to know that your products really work,” useful lateral pockets and a zipper opening. There are two said Brian Nowlin, product manager, Dell, Inc. jacket versions: the summer weight has an internal net; the www.Dell.com/StudioOne19 winter weight has a warm, soft pile lining. Both versions have the perfect sailor style! www.northsails-sportswear.com TeFlOn FaBrIC PrOTeCTOr ® BrunswICK raCKs MeeT InTerIOr eXCellenCe uP sales wITH TeFlOn ® To stand up to the unpredictable Brunswick Billiards has been spills, mishaps and everyday the leader in designing the demands in homes, KA highest-quality billiard tables International relies on Teflon ® and game room furnishings to protect their elegant for all tastes and budgets. furnishings from stains. The company’s demanding “In order to bring added value to customers can feel confident their products, KA International that their products will look offers Teflon fabric protector on all the fabrics in their stores, ® and play their best for years both for upholstered furniture or those used for curtains and to come. Now, as an add-on complements,” says Marta Bascarán, product manager in KA for every Brunswick table, the company is offering Brunswick International. KA International has won numerous awards, and Centennial Cloth, featuring Teflon fabric protector. So in ® ® is located in more than 400 stores around the world. addition to a beautiful, high-end look, players can feel confident www.ka-international.com that their pool table is protected from occasional spills. Best of all, Teflon fabric protector helps protect their investment ® sePTwOlVes eMBraCes without impacting play. www.brunswickbilliards.com TeFlOn FaBrIC PrOTeCTOr ® FaBrIC PrOTeCTIOn FOr Septwolves, a distinguished Chinese brand, dedicates itself to pioneering high-end fashions for men. Since 2006, a suPerIOr BranD the company has used High Performance Repel Teflon on a ® For years, the Classic blazer wide range of collections, including khaki pants and jackets— has been a best seller for giving their fashions excellent performance for everyday life. Superior Apparel Inc. Adding A marketing campaign to the versatile style of this for Septwolves and Teflon ® year-round, wrinkle-free wool blend fabric protector resonated blazer is the extra protection of with men, especially urban Teflon fabric protector. ® white-collar workers. The Teflon finish allows liquids to ® Their praise and feedback bead off, eliminating most stains and keeping the blazer looking indicated an increased like new. “The combination of wrinkle-free and the Teflon ® perception in Teflon ® finish makes our wool blend blazer the perfect performance brand value, versatility and stain repellency. The demands of fabric for the man on the go,” says Neal Kalen, vice president urban business life call for both fashion and convenience, and of merchandising. For information about the blazer, contact Teflon fabric protector helps Septwolves satisfy that need ® firstname.lastname@example.org with the added benefits of stain and water repellency. www.septwolves.com DID YOu KnOw? 45 years ago there was one DuPont stain protection product; today there are seven in the Teflon fabric protector portfolio. ® Copyright © 2009 DuPont. All rights reserved. The DuPont Oval Logo, DuPont ™, The miracles of science™ and Teflon ® are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliates.