Unprotected Computing at Home_Consumer Storage and Backup

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					  Consumer Behavior Report                                                  CONSUMER BEHAVIOR REPORT
                                                                                          July 2009


  Unprotected Computing at Home – Consumer Storage & Backup Trends




 Designed to give media, industry analysts, and merchants insight into online consumer behavior


Report Highlights
     •   As consumers’ digital file collections continue to grow, backup solutions become
         increasingly important. However, 13 percent of consumers have never backed up any of
         their documents, 14 percent have never made a copy of their photos and 28 percent of
         consumers have never backed up their music files.

     •   Photo-sharing Websites have made a breakthrough in consumer traction and
         adoption as a backup solution. A third of consumers use an online photo-sharing Website
         and 13 percent said they intentionally use photo-sharing sites to store a second copy of their
         photos.

     •   Consumers’ backing up photos online is an emerging trend. Thirteen percent of
         consumers have already found a free or paid virtual space to back up data and 19 percent
         said they will find an online space to back up files within the next 12 months.

     •   Younger generations back up photos to the Web twice as much. Twenty-two percent of
         consumers 18 to 34 years of age use photo-sharing Web sites as backup solutions as
         compared to only 10 percent of consumers 55 years of age or older.

     •   Experience drives a sense of urgency for backup solutions. The majority of consumers
         (59 percent) have learned the hard lesson of having irretrievably lost digital files and have
         implemented a backup solution.

     •   The days of burning CDs for file backup are on their way out. Younger generations are
         backing up their photos on external hard drives (43%) and flash drives (19%) before burning
         a CD (16%) to set aside a second copy.


What is the PriceGrabber.com Consumer Behavior Report?
     The Consumer Behavior Report is designed to give merchants, industry analysts, and media
     insight into online shopping trends, purchasing behavior, product pricing and market share.
     Each month, a different topic will be the focus of the report.

     This report examines data sourced from 2,257 U.S. online consumers who completed the
     Computing at Home: Data Backup and Storage Survey, fielded from June 12, 2009 to July 10,
     2009 and Market Reporter, a statistical database that tracks actual consumer shopping behavior
     on PriceGrabber.com.

     PriceGrabber.com, a leading comparison shopping engine, has 26 million unique users per
     month and up-to-date daily pricing on millions of products supplied by 13,000 sellers.


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Unprotected Computing at Home – Consumer Storage & Backup Trends
      PriceGrabber.com’s Computing at Home: Data Backup and Storage Survey, conducted
      between June 12 and July 10, asked online consumers about how they back up their photos,
      documents and music files. Photo-sharing Websites have made a breakthrough in consumer
      traction and adoption as a backup solution. According to 2,257 U.S. online consumers, a third of
      consumers use an online photo-sharing Web site and 13 percent said they intentionally use
      photo-sharing sites to store a second copy of their photos.

      PriceGrabber.com examines key features and average pricing for each backup solution and
      evaluates the current and future back up behaviors of consumers. There are a number of
      backup solutions available on the market for consumers; however, some solutions exhibit
      market barriers such as purchase complexity, market education and pricing challenges resulting
      in latent mainstream adoption.


Consumers Have a Variety of Options for Protecting their Digital Assets
      As consumers’ digital file collections continue to grow, backup solutions become increasingly
      important. Consumers can choose from low-tech CD burning, flash drive and external hard drive
      options to fully-featured NAS drives, home servers and online storage and backup services.
      Even though consumers have a variety of methods available to protect their digital assets, some
      don’t currently have a second copy of their digital files. In this section PriceGrabber.com
      examines the key features, average pricing and future consumer trends for each backup
      solution.

      •      A glance into the future of the digital file backup and storage market. In the next 12
             months, one in five consumers will find a free or paid virtual space to back up their files, 18
             percent will purchase an external hard drive, 13 percent of consumers will upload photos to
             the Internet on free services such as Shutterfly, Flickr, Photobucket and Facebook, and 12
             percent will purchase a home server [see Table 1].

                     [Table 1] How interested are you in doing the following activities in the
                                                    future?

          Find a free or paid virtual space to back up my files
                                                                  13%      19%                       68%
                (e.g. Picasa, Google Docs, Carbonite)

              Purchase an external hard drive to back up my
                                                                            50%               18%                32%
                             computer files

          Purchase a recordable CD, DVD or Blu-ray drive to
                                                                        37%             13%                50%
                          back up my files
    Upload photos you took to the Internet (e.g., Shutterfly,
                                                                     27%          13%                 60%
              Flickr, Photobucket, Facebook)

     Buy a server for my home to back up and share files
                                                                  13%   12%                     75%
      and applications across all your home computers

      Upload video/audio you created to the Internet (e.g.,
                                                                  15%    11%                    74%
                     YouTube, MySpace)


                             I've already done this    I plan to do this within the next 12 months    I'm not interested



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       Source: PriceGrabber.com
       Base: Computing at Home: Data Backup and Storage Survey 6/12/09-7/10/09 | Question 10: How interested are you in
       doing the following activities in the future? Check one for each row | n = 2,257 US Online
       Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_01


•   Experience drives a sense of urgency for backup solutions. The majority of consumers
    (59 percent) have learned the hard lesson of having irretrievably lost digital files and have
    implemented a backup solution [see Table 2]. For instance, 55 percent of consumers who
    have lost files own an external hard drive and 20 percent expect to purchase one in the next
    12 months as compared to those that have not experienced a loss of files, 44 and 14
    percent respectively. Similarly, more consumers who have lost files use a free or paid
    virtual space online to back up their files as compared to those who have not lost files.


                                  [Table 2] Have you ever irretrievably lost
                                 personal computer files (i.e., your computer
                                     crashed, you lost your laptop, etc.)?



                       Yes                                                                 59%




                        No                                               41%



       Source: PriceGrabber.com
       Base: Computing at Home: Data Backup and Storage Survey 6/12/09-7/10/09 | Question 1: Have you ever irretrievably
       lost personal computer files (i.e., your computer crashed, you lost your laptop, etc.)? | n = 2,257 US Online Consumers
       Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_02


•   Manually backing up files outweighs automatic software program updates two to one.
    In addition to the variety of hardware devices, there are complementary software programs
    to aid consumers in scheduling the frequency of file backups. The majority of consumers, 62
    percent, manually back up their digital files, while 38 percent have implemented a more
    sophisticated, automated system for backup [see Table 3].




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                           [Table 3] Manual Vs. Automated Software Backup:
                             How do you back up your personal digital files?



                                                                           62%
                                        38%




                           I manually back up my files

                           I have a software program that is scheduled to automatically
                           backs up my files



       Source: PriceGrabber.com
       Base: Computing at Home: Data Backup and Storage Survey 6/12/09-7/10/09 | Question 5: Do you use a software
       program that automatically backs up all or some of your files? | n = 1,984 US Online Consumers
       Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_03


•   All files are not treated equal. Most consumers back up documents and photos due to
    their intrinsic value, while their backup behavior for music files shows different results.
    Thirteen percent of consumers have never backed up any of their documents, 14 percent
    have never made a copy of their photos and 28 percent of consumers have never backed
    up their music files [see Table 4].




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                              [Table 4] Which of the following ways, if any, do
                                 you PRIMARILY use at home to back up the
                                     following personal computer files?

                                                                         13%
                              Never back up these files                   14%
                                                                                      28%

                                                                                              37%
                                     External hard drive                                      37%
                                                                                            34%

                                                                               19%
                                                    CDs                            25%
                                                                                20%

                                                                               19%
                                        USB flash drive                  13%
                                                                    9%

                                                                   7%
                      Network-attached storage (NAS)
                                                                  6%
                          device or home server                   6%

                                                               3%
                      Online file storage service with a
                                                              2%
                                MONTHLY FEE
                                                              2%

                                                             2%
                      FREE online file storage service        3%
                                                             1%


                                  Music/ Podcasts            Photos         Documents
             Source: PriceGrabber.com
             Base: Computing at Home: Data Backup and Storage Survey 6/12/09-7/10/09 | Question 3: Which of the following ways,
             if any, do you PRIMARILY use at home to back up the following personal computer files (documents, photos, videos,
             music/podcasts)? | n = 2,257 US Online Consumers
             Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_04


External Hard Drive Trends & Pricing

      •   The external hard drive is the consumers’ primary backup solution. While 50 percent
          of consumers own an external hard drive, 37 percent use it as the primarily backup solution
          for their documents and photos and 34 percent use it as the primary backup solution for
          their music files [see Table 1, 4]. In the next 12 months, 18 percent of consumers plan to
          invest in an external hard drive for a backup solution likely because it is easy to use, highly
          portable for accessibility, generous in storage space and equipped to perform automated file
          backups and protect against file corruption all at an average price point of $114 [see Table
          1, 5].




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      [Table 5] PriceGrabber.com's Top 10 External Hard Drives                                                  Average Price*
          1   Western Digital My Passport Essential Black Portable 400GB Hard Drive                                   $85
          2   Hewlett-Packard HD10000s External 1TB Hard Drive                                                       $132
          3   Western Digital My Passport Essential 500GB Portable Hard Drive                                        $121
          4   Elements External 1 TB Hard Drive                                                                      $111
          5   Western DigitalMy Book Essential Edition External 1TB Hard Drive                                       $121
         6    Western Digital My Passport Essential Portable 320GB Hard Drive                                        $105
         7    Seagate FreeAgent External 1.5TB Hard Drive                                                            $150
         8    Seagate FreeAgent Go Portable 500GB Hard Drive                                                         $110
         9    Iomega Prestige Portable 500GB 2.5" Hard Drive                                                         $103
         10   LaCie 1TB External Hard Drive                                                                          $104
      Total Average Price of External Hard Drives:                                                                   $114
      Source: PriceGrabber.com
      *Top 10 External Hard Drive rankings based on clickthrus to merchant, 7/02/06 through 7/16/06
     Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_05


CD Recordable Drive Trends & Pricing

     •    An inexpensive CD burner included with a home PC is a common backup solution.
          Thirty-seven percent of consumers own a recordable CD drive to back up their files and
          another 13 percent indicated that they will purchase one in the next 12 months [see Table
          1]. One in four consumers use a recordable CD drive as a primary backup solution for their
          photos, 20 percent said that it’s a primary backup solution for their music files, and 19
          percent said they primarily use it for their documents [see Table 4].

     •    A combined average price of a package of CD/DVDs ($26) and a recordable drive ($83)
          sums to $109, which makes it a relatively affordable backup option [see Tables 6, 6a]. While
          the price is right, individual CDs can be damaged or misplaced and the manual backup
          process can be complex and tedious.

      [Table 6] PriceGrabber.com's Top 10 CD & DVD Packages                                                     Average Price*
          1   Memorex 8x DVD+R Double Layer 50-Pack Spindle                                                          $38
          2   Verbatim 8.5GB DVD+R DL Optical Disc - 20 Pack                                                         $28
          3   Verbatim 16x 4.7GB Branded DVD-R Media (100-pack Spindle)                                              $26
          4   Memorex 8x DVD+R Double Layer - 25 Pack                                                                $21
          5   Verbatim DVD+R DL 8.5GB 8X Branded 30pk Spindle                                                        $40
          6   Verbatim 50 Pack 52x CD-R Disc Spindle                                                                 $10
          7   Verbatim 52x 700MB LightScribe CD-R Media, 30-pack                                                     $14
          8   Microboards LightScribe Recordable/Printable DVD-R, 300 disc                                           $18
          9   Memorex 16x DVD+R Printable Media (100-pack)                                                           $36
         10   Maxell CD-RPW SHT Matte 48x 100 PK                                                                     $30
      Total Average Price of CD & DVD Packages:                                                                      $26
      Source: PriceGrabber.com
      *Top 10 CD & DVD rankings based on clickthrus to merchant, 7/02/06 through 7/16/06
     Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_066a




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      [Table 6a] PriceGrabber.com's Top 10 Recordable CD, DVD or Blu-ray Drives                                       Average Price*
         1    LG Electronics GH22NP20 Black Dual Layer DVD±RW Writer                                                        $25
         2    LG Electronics GGCH20L Blu-ray/HD-DVD Reader & Dual Layer Writer                                             $123
         3    LG Electronics GGW-H20L Black Dual Layer BD-RE/HD DVD-ROM Writer                                             $203
         4    Sony DRX-840U Silver External Dual Layer DVD±RW Writer                                                       $114
         5    Samsung SE-S084B Black External Slim Dual Layer DVD RW DL                                                     $57
         6    LG Electronics 8x External USB 2.0 Double-Layer DVD RW/CD-RW Drive                                            $85
         7    Lite-On ESAU208-01 External Slim DVD Burner                                                                   $63
         8    Samsung Black External Slim Dual Layer DVD RW Drive                                                           $64
          9   LG Electronics GSA-E60L Black External Dual Layer DVD±RW Writer                                               $53
         10   LG Electronics GH22LP20 Black Dual Layer DVD±RW Writer                                                        $40
      Total Average Price of Recordable CD, DVD or Blu-ray Drives:                                                         $83
      Source: PriceGrabber.com
      *Top 10 Recordable CD, DVD or Blu-ray Drive rankings based on clickthrus to merchant, 7/02/06 through 7/16/06
     Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_066a


USB Flash Drive Trends & Pricing

     •    USB flash drives are the most portable of all physical storage and backup options.
          Nineteen percent of online consumers use a USB flash drive as the primary backup solution
          for their documents, 13 percent use it as the primary backup solution for photos, and nine
          percent use it as the primary backup solution for music files [see Table 4]. Flash drive
          storage capacity has increased continuously, while remaining the most portable device on
          the market.

     •    The average price point for a flash drive ranging between 2 GB and 16 GB is $48, while the
          price of the largest capacity (64 GB) flash drive can cost upwards of $300 [see Table 7].1

      [Table 7] PriceGrabber.com's Top 10 USB Flash Drives                                                            Average Price*
          1   Sony 16GB Memory Stick PRO Duo Card                                                                           $79
          2   SanDisk 16GB Extreme III SDHC Card                                                                           $127
          3   SanDisk 4GB microSD Card                                                                                      $11
          4   SanDisk 8GB Extreme III SDHC Memory Card w/Reader                                                             $53
          5   Sony 8GB Mark 2 Memory Stick PRO Duo Card                                                                     $54
          6   Sony 8GB Memory Stick PRO Duo                                                                                 $30
          7   SanDisk 2GB microSD Card                                                                                      $10
          8   LaCie 8GB iamaKey Portable External USB Flash Drive                                                           $37
          9   SanDisk 8GB Extreme III CompactFlash Card                                                                     $53
         10   Adata 16GB Turbo Secure Digital High Capacity Card                                                            $30
      Total Average Price of USB Flash Drives:                                                                             $48
      Source: PriceGrabber.com
      *Top 10 USB Flash Drive rankings based on clickthrus to merchant, 7/02/06 through 7/16/06
     Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_07


NAS Drive and Home Server Trends & Pricing

     •    Network-attached storage drives and home servers are less than commonplace. In the
          next 12 months, 13 percent of consumers plan to purchase a home server to back up and
          share data across all of their home computers [see Table 1]. As a primary backup solution,
          home servers and NAS drives are not a first choice presumably due to cost, purchase
          complexity and market education. 2 Overall 78 percent of consumers live in a household
          with multiple PCs and 16 percent of multiple PC households own a home server as
          compared to four percent of single PC households [see Table 8].



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                                     [Table 8] Single Vs. Multiple PC Households:
                                        Please indicate the number of personal
                                       computers being used in your household?


                                                                                         22%




                                           78%



                                               1 computer        More than 2 computers

          Source: PriceGrabber.com
          Base: Computing at Home: Data Backup and Storage Survey 6/12/09-7/10/09 | Question 2: Please indicate the number
          of personal computers (e.g., desktops, laptops, netbooks) you are currently using, or are being used in your household? |
          n = 2,257 US Online Consumers
          Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_08


•    The average price point for a network-attached storage drive is $372 and the average price
     point for a server is $2,029, which could deter consumers from adopting either backup
     solution [see Table 9, 9a].

[Table 9] PriceGrabber.com's Top 10 Network Attached Storage Drives                                            Average Price*
    1    Synology DS209 2TB 2-Bay NAS Drive                                                                           $302
    2    Hewlett-Packard MediaSmart Server EX485 750GB 4-Bay NAS Drive                                                $544
    3    Western Digital My Book World Edition 1TB 1-Bay NAS Drive                                                    $213
    4    Apple Time Capsule 1TB Network Attached Storage                                                              $386
    5    Apple Time Capsule 500GB Network Attached Storage                                                            $200
    6    Thecus Network Attached Storage N4100PRO                                                                     $406
    7    Hewlett-Packard MediaSmart Server EX487 1.5TB 4-Bay NAS Drive                                                $640
    8    Buffalo Technology LinkStation Pro Duo 2TB Network Attached Storage                                          $335
    9    Synology DS409 Network Attached Storage Enclosure                                                            $448
    10   QNAP TS-109 Pro II All-in-One TurboNetwork Attached Storage Chasis                                           $250
Total Average Price of Network Attached Storage Drives:                                                               $372
Source: PriceGrabber.com
*Top 10 Network Attached Storage Drive rankings based on clickthrus to merchant, 7/02/06 through 7/16/06
Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_09


[Table 9a] PriceGrabber.com's Top 10 Home Servers                                                              Average Price*
    1    Hewlett-Packard ProLiant DL380 G4 2U Rack Mountable Server                                                  $1,900
    2    Hewlett-Packard MediaSmart LX195 Server                                                                      $342
    3    Hewlett-Packard ProLiant DL360R05 Server                                                                    $2,544
    4    Hewlett-Packard ProLiant DL380 G5 2U Rack Mountable Server - Customizable                                   $2,771
    5    Lenovo Topseller ThinkServer TS100 Xeon QC X3360 2.83GHz/4GB/4xOpen Bay HS 3.5"                             $1,389
    6    IBM BladeCenter HS21 Xeon QC E5450 3GHz(x2)/12MBL2/1333MHz/4GB/Open Bay SAS 2.5"                            $3,369
    7    Hewlett-Packard HP ProLiant BL460c 2.66GHz server blade                                                     $2,305
     8   Lenovo Topseller ThinkServer RD120 Xeon QC E5410 2.33GHz/2GB/6xOpen Bay HS 3.5"                             $1,604
     9   IBM X3500 TWR X/2.33 1GB SAS NO HD DVD GETH                                                                 $2,039
    10   Intel Multi-Flex Server                                                                                      $778
Total Average Price of Home Servers:                                                                                 $2,029
Source: PriceGrabber.com
*Top 10 Home Servers rankings based on clickthrus to merchant, 7/02/06 through 7/16/06
Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_09a

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Nascent Photo-Sharing Websites Penetrate the Online Storage & Backup Market
     Consumer cloud-based storage and backup service solutions – ranging in services focused on
     free or paid storage to automated backup, sharing and collaborating – have gained some
     traction, but are compromised by market education and complexity challenges.2 Thirteen
     percent of consumers have already found a free or paid virtual space to back up data and 19
     percent said they will find an online space to back up files within the next 12 months [see Table
     1]. PriceGrabber.com’s survey data reveals that digital camera owners are starting to move
     their digital photos online for storage, backup and convenient accessibility for sharing with
     peers.

     •    Consumers’ backing up photos online is an emerging trend. A third of consumers use
          an online photo-sharing Web site and 13 percent said they intentionally use photo-sharing
          sites as a backup solution [see Table 10]. For the majority of consumers, backing up photos
          with a free online storage service is an afterthought, not an intentional means of preserving
          irreplaceable digital files.


     [Table 10] Photo-Sharing Websites and the Backup and Storage Device Market




     Source: PriceGrabber.com
     Base: Computing at Home: Data Backup and Storage Survey 6/12/09-7/10/09 | Question 6: If you use an online PHOTO
     service/photo-sharing site (e.g., Shutterfly, Flickr, Photobucket, Snapfish), please indicate what features you have used: Check all
     that apply | n = 2,257 US Online Consumers | Question 7: Do you purposely use an online PHOTO service/photo-sharing site to
     BACK UP some or all of your photos (e.g., Shutterfly, Flickr, Photobucket, Snapfish, Facebook)? | n = 760 US Online Consumers
     Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_10


     •    Younger generations back up photos to the Web twice as much. Twenty-two percent of
          consumers 18 to 34 years of age use photo-sharing Websites as backup solutions as
          compared to only 10 percent of consumers 55 years of age or older [see Table 11].
          Seventy-five percent of older consumers do not use photo-sharing Websites and 71 percent
          are not interested in uploading photos to the Internet. Only half of younger consumers do
          not use photo-sharing Websites and 40 percent are not interested in uploading photos to the
          Internet.



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                              [Table 11] Consumers who intentionally use an
                                online photo-sharing site to BACK UP photos
                                              – by generation

                                        22%




                                                                               10%




                              Younger Generations                     Older Generations
                                  (18-34 years)                           (55+ years)

       Source: PriceGrabber.com
       Base: Computing at Home: Data Backup and Storage Survey 6/12/09-7/10/09 | Question 7: Do you purposely use an
       online PHOTO service/photo-sharing site to BACK UP some or all of your photos (e.g., Shutterfly, Flickr, Photobucket,
       Snapfish, Facebook)? | Question 11: What is your age? | n = 760 US Online Consumers
       Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_11


•   The days of burning CDs for file backup are on their way out. Older generations (55+
    years) are more accustomed to backing up on CDs as compared to younger generations
    (18-34 years), 25 and 19 percent respectively. Younger generations are backing up their
    photos on external hard drives (43%) and flash drives (19%) before burning a CD (16%) to
    set aside a second copy [see Table 12].




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[Table 12] Consumer Behavior on Photo-Sharing Websites

                                                                   Younger        Older
           Behavior                                              Generations Generations
                                                                 (18-34 years) (55+ years)
           Use Photo-Sharing Websites
               I don’t use an online photo service/photo-
                                                                        51%                75%
               sharing site

               Share photos with others                                 40%                19%

               Store photos                                             29%                14%

               Order prints                                             16%                14%

               Manage, edit and organize photos                         16%                 7%

               Tag photos                                               15%                 3%

               Order albums, calendars or cards                         9%                  5%

           Backup Photos
               Back up photos on an external hard drive                 43%                37%

               Back up photos on CDs or DVDs                            19%                25%

               Back up photos on a USB flash drive                      16%                11%

               I have never backed up my photos                         10%                15%
               Back up photos on a network-attached
               storage drive or home server                             5%                  5%

           Upload Photos to the Internet
               I've already done this                                   45%                19%

               I'm not interested in uploading photos to
                                                                        40%                71%
               the Internet
               I plan to upload photos to the Internet
                                                                        15%                10%
               within the next 12 months
      Source: PriceGrabber.com
      Base: Computing at Home: Data Backup and Storage Survey 6/12/09-7/10/09 | Question 6: If you use an online PHOTO
      service/photo-sharing site (e.g., Shutterfly, Flickr, Photobucket, Snapfish), please indicate what features you have used:
      Check all that apply | Question 10: How interested are you in doing the following activities in the future? Check one for
      each row | Question 3: Which of the following ways, if any, do you PRIMARILY use at home to back up the following
      personal computer files (documents, photos, videos, music/podcasts)? | n = 2,257 US Online Consumers
      Image link: http://www.pricegrabber.com/about_pr_img.php/img=2009_07_29_12




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Supplemental Material
     Methodology

     The data, market trends and analysis in this report were prepared by PriceGrabber.com. The
     data included in this report is sourced from the Impact of the Economy on Online Consumers
     Survey.

     For the PriceGrabber.com Computing at Home: Data Backup and Storage Survey conducted
     between June 12, 2009 and July 10, 2009, we designed and fielded an online survey to reach
     each consumer who recently made an online purchase from one of our 13,000 retailers and
     sellers. After completing an online purchase, each online consumer received an email
     confirmation, which included the URL to the Web-based survey. Approximately 600,000 U.S.
     online consumers were invited to take the survey and 2,257 validly completed the survey. The
     online survey was comprised of 14 closed-ended questions. Respondents were asked about
     their online shopping behaviors and opinions as they related to their situation in the current state
     of the economy.

     The sample set represents online consumers purchasing products over the 28 days the survey
     was administered. The demographic variables collected include: age, gender, place of
     residence and estimated household income. The survey completion results showed that 82% of
     total respondents completed the survey and 18% partially completed the survey. All cross-
     tabulation statistics for this report were analyzed using only quality-controlled, completed
     responses. Respondents that inappropriately answered a trick question (potentially flagging a
     fraudulent response) and/or completed the survey considerably faster than the average
     respondent speed were removed from the sample set. The maximum sampling error for the
     survey data based on a statistically sound sample size of 2,257 respondents is +/− 2.06
     percentage points at the 95% confidence level.

     Disclaimer

     This report may not be reproduced, distributed or published by any person for any purpose
     without PriceGrabber.com’s prior written consent. Please cite source when quoting.

     Source: PriceGrabber.com

     For media inquiries, to schedule phone interviews, or for journalists who would like to request
     additional data and a custom survey for their needs, please contact Sara Rodriguez by email at
     sara@pricegrabber.com or by phone at (323) 601-1282.

     End Notes

        1. Source: PriceGrabber.com’s Centon 64GB DataStick Credit Card USB Flash Drive,
           PriceGrabber.com pricing ranges from $199.99 to $369.99 as of July 23, 2009
           http://computers.pricegrabber.com/flash-memory/Centon-64GB-DataStick-Credit-Card-
           USB/m64121999.html/st=product/sv=more

        2. Source: Forrester Research M&S View Reports: The Convenience Quotient Of
           Consumer Storage And Backup, July 6, 2009
           http://www.forrester.com/Research/Document/Excerpt/0,7211,54675,00.html



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