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					  Ascential Software
Strategy and Direction
Ascential Software at a Glance
 Formed September 19th 2000; Named on January 16th, 2001
 (Formerly Informix Business Solutions)

  Headquartered in Westboro , MA USA
  1000 Employees World-wide in over 25 countries

  Over 1600 Customers World-Wide
  Over 200 Partners World-wide

  $ 122M Revenue in 2000
  23 April – Announced the sale of Database Division to IBM

        FOCUS: Information Asset Management
IBM-Ascential Partnership

 • IBM plans to acquire Informix Software
   – (database business)
 • Ascential gets proceeds valued at $1B
 • IBM will resell
    • DataStage for DB2 Warehouse Manager
    • DataStage 390 for DB2 Warehouse
      Manager
    • Media360
 • Informix Corporation will become Ascential
   Software
Market Position
Ascential Gains Independence

 • Complete spin-off of Ascential from Informix
 • Customer perspective: Ascential completely platform
   and database independent
     – Oracle user pipeline grew after January Ascential launch
     – Makes non-Informix prospects more confident
 • Ascential‟s IAM message now endorsed by a major
   data management vendor:
       “Managing information assets is fundamental to the growth and
         succcess of every company today,” said Janet Perna, general
         manager,IBM‟s Data Management Solutions. “Our DB2 and AIX platforms,
         combined with Ascential Software‟s data integration and media asset
         management offerings, will allow us to deliver new solutions to integrate
         and manage the growing volumes and variety of data in today‟s enterprise”
Financial Impact
Ascential Can Fund It’s Own Growth

     • Proceeds from database sale
       valued at $1B
     • Use cash infusion in two ways
        – Investing in more partnerships
        – Strengthen the product portfolio
     • Funding to enhance shareholder
       value
        – Substantial stock buy-back
Ascential Software’s Goal



     Changing the Way the World Looks at
                 Information

       Help today’s information-intensive
  companies convert their unrefined raw data
  and content into valuable, reliable, re-usable
               information assets
   Business Imperatives for Global 2000

• Applications of the 90’s - companies have spent a lot of
  money on automating and empowering their management
  with information and transaction management systems
   – Legacy, Financial, ERP, HR, SFM, CRM, E-mail, Web (B-B and B-C)

• Applications to survive in 21st century - in order to stay
  competitive and survive - companies will require:
   –   Customer centricity
   –   Operational efficiency
   –   Value chain integration
   –   Focus on „off balance sheet‟ assets
Business Imperatives for Global 2000


    • Realisation that „new business‟ is
      driven by information with
      information and becoming the new
      currency
    • This currency brings a value only
      when we spend it




                           Source: Meta Group
The Challenge
                            customers                partners
People (and programs)
that need information

                                                    employees




                                        ???
     He who uses
  information most
   effectively wins



        Sea                          data feeds   images
                            ERP                              web clicks
         of
                                              sales data
    information         customer     video                 documents
                          data
                                   web sites transactions
      Data Volumes:
      Big…And Getting Bigger




Source: “Surviving the Perfect Storm in Data Management” DM Review, January 2001
Enterprise Content is Largely Un-managed


                                                                                                                                                        In a Database
   Un-managed                                                                                                                                     15%
                                                                                                                                        85%




                10000
                8000
                6000
                4000
                2000
                   0                                                                                                                         S1
                   800
                   January                           April                       July                            October
                   700
                   600
                   500
                   400
                    300
                    200
                    100
                      0
                        January
                                  February
                                             March
                                                     April
                                                             May
                                                                   June
                                                                          July




                                                                                                                                        S1
                                                                                  August
                                                                                           September


                                                                                                                  November
                                                                                                       October


                                                                                                                             December
Why is content (rich media) so valuable?

  “Rich media will become a supporting technology in several
  revenue-generating and cost-saving applications and will be used by
  enterprises to attract prospective customers as well as retain and
  further penetrate existing accounts.
  Rich media will be deployed to improve the effectiveness of
  online advertising, Web marketing, sales, customer interaction
  centers, channel/partner management, collaboration, and
  training. We also anticipate that rich media technologies will be
  used to enhance online service and self-help experiences for users”.




                                                     John Bowen FAC/Util,
                                                        January 24th 2001
  Market Evolution
                                                                                       Media Asset
                                                                                       Management
Multi-Media


                                                             Document
                                                            Management

                                                                                             Portals


Web Content                                                                           Web Content
                                                                                      Management
                                                                Dynamic Web
                                                                  Content


                     DW                       Analytic
                 Architectures               Applications
                                                                                                E-
                                                                                              Analytics
    DW/BI                                                                Bi-Portals
                                  Client                     ETL
                                 Reporting
                                   Tools

              1990                                  1995                       2000
Ascential Software Information Asset Management
Framework
               Ascential has developed a framework which addresses the
                   five critical aspects of Information Asset Management



                                              Employee
                                                                Predict
     SFM
                                                                Decide

                                                                 Act
    CRM
                                               Partner
                                                                Reuse

     HR                                                       Collaborate


                                              Customer
Data Movement and Replication (ETL)
Software               1999 Market Share
                     Fastest Growing Segment
                                                                       13.9% Ascential
                     of Warehouse Generation                           12.9% Informatica
                     Tools Market                                      7.1 % ETI
                                                                       2.5 % Sagent
                     1200   Movement and Replication (25% CAGR)
License Revenue $M




                            Total Generation Tools (13.7% CAGR)
                     1000

                      800

                      600                                                                              T
                                                                                                       T
                      400

                      200

                        0
                            1999 Actual             2000                2001                    2002
                             Growth Drivers: Application Integration, Sychronized Data needs
                             Ascential leader in revenue and units

         *Source: IDC, August 2000
Media Management - MAM Market Share 2000

                              IBM
                   Bulldog     5%
                     6%
         eMotion
           7%
                                                                      Others
       Convera                                                         41%
        10%




          Artesia
           10%

                             Ascential            Total Market Est. 2000: $100M
                               21%
                                     Source: Private Research including Frost & Sullivan, Gartner
                                     Jupiter, Forrester, Arther Andersen, IDC
Confirmation

 “We are witnessing leading enterprises become increasingly aware of
 information‟s tangible value. Ascential‟s novel strategy appears squarely
 focused on assisting these enterprises in evolving from treating
 information as a business by-product, to managing it as a true corporate
 asset. This tack along with the fresh identity, targeted technology
 portfolio, and robust methodology should further convince the industry
 of its database independence and real potential as a partner for
 success.”
                                                                          Doug Laney
                                                                       Vice President
                                                       Application Delivery Strategies
        According to Meta Group - by 2004,                               METAGroup
        companies will be managing 10 times
        as much data as they do today!
Key Products

                • DataStage XE ® is complete platform
                  for the collection, validation,
                  organization, and administration of all
                  types of data.
                • DataStage XE ® is the only solution
                  with
 DataStage XE       – Data and meta data integration
                      services across the mainframe,Unix,
                      and NT sources and targets
                    – Patented full-life cycle meta data
                      management
                    – Built-in data quality assurance
Key Products and Solutions


                   Ascential‟s SAP Solutions combine
                   infrastructure components with pre-
                   defined templates, so companies can
                   fully leverage the information assets
                   in their SAP data environments.
                   Ascential‟s SAP Solutions also allow
  SAP Solutions    companies to integrate their
                   enterprise operational and legacy
                   systems with SAP‟s Business
                   Information Warehouse (BW).
SAP-Ascential Partnership – 30/4/01
 • SAP, number one ERP vendor, chooses
   Ascential as enterprise data integration
   partner
 • SAP to resell and directly support Ascential‟s
   DataStage SAP product
 • Positions mySAP BW for growth as an open
   enterprise data warehouse
 • Positions Ascential to lead in “ERP data
   integration” market segment
   – SAP: largest ERP vendor
   – Visibility within 3,000 SAP customers worldwide
SAP- Ascential Alliance Summary
  Three year reseller agreement to provide SAP customers low
   price entry for enhanced data integration capabilities for SAP BW
   environments
  Enables SAP to sell a combination of Ascential products in two
   individual packages
  Ascential generates revenue from 1) royalty payment and 2)
   complementary offerings to SAP packages
  Ascential and SAP sales forces will work together to provide
   customers with a total solution
  BW load will no longer be sold by Ascential direct sales force
  Ascential engineer located on site at SAP headquarters
  Establishment of two competency centers for customer and
   partner training, and Proof of Concept projects
Key Products

                 Web Success is the only
                  solution offering
                    – Linearly scalable clickstream
                      analysis for web-site traffic
                      analysis
                    – Capacity to support multi-
   Web Success        channel customer analysis
                    – Robust warehouse/data mart
                      models for over 35 industries
Key Products

                • A family of customer-centric
                  analytic components for
                  enabling the development of
                  analytic applications
    Analytic
   Components
Key Products

               • Axielle is a 2nd generation
                 enterprise information portal,
                 providing employees with a single
                 point of access to all the information
                 assets dispersed across an
                 enterprise.
    Axielle    • Axielle ™ is the only solution with
                   – Sophisticated XML-based business
                     information directory
                   – Meta data integration with data
                     warehousing and BI environments
Key Products

                • Media360 is a complete solution
                  for collecting, organizing
                  administering and delivering all
                  types of media assets.
                • Media360 is the only solution
                  with:
                   – sophisticated flexible workflow
     Media360      – enables immediate access to
                     video/audio content for browsing
                     and searching
                   – capabilities for enterprise content
                     management including: video,
                     audio, images, desktop
                     publishing tools, web publishing
                     tools, documents
Framework - Product Mapping 2001
                                i.Decide
            DataStage XE                               Axielle
                           SAP Solutions
                                               Media360



                                           Employee
                                                           Predict
    SFA
                                                           Decide


    CRM                                                     Act
                                            Partner
                                                           Reuse
   E-mail
                                                         Collaborate


                                           Customer
1600 Prestigious Customers
Data Integration Customers
Insurance & Banking          Telecommunicaion        Retail                        Healthcare
ABN Amro                     Airtel                  Belron International          Blue Cross Clue Shield Tennessee
Allianz Gruppe               Americel                Benetton Formula Ltd.         CareGroup Healthcare Systems
American Express             BCE Emergus             BizRate.com                   Glaxo Smithklein & Beecham
Aspecta                      Bell Actimedia          Carrefour                     Humana Inc.
Banco de Mexico              Bell South              Homeruns.com                  Johnson & Johnson
Banco Santander              CTBC                    HomeRuns.com                  MX Health Institute
BankBoston                   France Telecom          Juvena AG                     Novartis Pharmaceuticals
Barclays Capital Services    NE&T                    Kinkos                        Personal Path Systems (Franklin Health)
Britannia Building Society   New World Telephone     Lojas Renner                  Pfizer
Citibank                     NexTel                  LVMH                          Premera Blue Cross Blue Shield
Commerce Bank                Nextel S/A              Palacio Hierro                Regence Group
Credit Lyonnais              OneLink                 Sabritas                      Washington Dental Services
Credit Suisse                Orange Communications   Sears Roebuck & Co
Deutsche Bank                PSINet                  Spartan Stores                Manufacturing
Dresdner Bank                Sitel                   Things Remembered             Acindar
Equifax Europe (UK)          Telecom Italia Mobile   Unified Western Grocers Inc   Acordis Acetate Products
Fleet Financial              Telefonica Chile        Yline                         Arcor
Hartford Life                Telefonica Peru                                       Brunswick Indoor Recreation
JP Morgan                    Telemig Celular                                       Glidden Paint
Lloyds TSB Insurance         TELESP                                                Kamen
Merrill Lynch                TELET                                                 Kraftmaid
Standard Chartered Bank      Vodafone Ltd.                                         Kraft Foods
USB Warburg                                                                        Mannington Mills
Zurich Financial Service                                                           McCormick & Co
                                                                                   Monsanto
                                                                                   Phillip Morris
                                                                                   SC Johnson
                                                                                   Stahlwerke Bremen
                                                                                   Timken
Data Integration Customers (continued)
Media & Entertainment                    Transportation & Hospitality     Technology
BMG Entertainment                        Blacks Leisure Group             Acuma Information (SI)
DirecTV                                  Boeing                           Agilent
Disney                                   Choice Hotels                    Answers
Highwire.com                             Daimler-Chrysler                 Belmin Group Ltd.
Manchester United Plc.                   DHL Systems Ltd.                 Bull Information Systems Ltd
Minnesota Public Radio                   Eldridge Pope & Co Plc.          Caci Ltd. (SI)
Sistema Brasileiro Televisao             Eurotunnel                       DST Systems
Tower Publishing Services                General Motors                   EDS Systems Ltd.
Weather Channel                          Hertz Lease                      Engyro
William Hill                             International Truck and Engine   Epixtech Ltd.
XM Radio                                 Kanton Zurich                    Fujitsu Siemens
                                         Leaseplan UK                     GFI Informatique
Energy                                   Lex Vehice Leasing Ltd.          NetCorner
Aera Energy                              Northwest Airlines               Reuters Ltd
Bonneville Power                         Purolator Courier                Samsung
BP Oil UK Ltd                            RAC Motoring Services            Siemens
Enron Europe Ltd.                        Railpart                         Sitel
Enron Power Operations Ltd.              Subaru of America                Sybase (UK) Ltd.
ESCELSA                                  Thomas Cook Group Ltd.           Sybase Hang Kong
Husky Oil                                                                 Telcom Italia
Hydro Quebec                             Consumer Packaged Goods          Zeborg
Pan American Energy                      Anheuser-Busch
Shell Retail International               Colgate-Palmolive UK Ltd.        Government & Education
Transportadora Gas del Sur (Argentina)   ED&F Man Sugar Ltd.              Greater Manchester Police
                                         Interbrew UK Ltd.                Latin-American Institute of Education
                                         Kraft                            Ministry of Industry and Trade (Czech)
                                         PepsiCo                          North of Scotland Water
                                         Philip Morris                    Sunderland NHS Trust
                                                                          Syracuse University
                                                                          West Mercia Constabulary
Media Asset Management Customers
                                  Retail / Distribution                   Portals
Broadcasters / Content Creators   Koch Media (Austria)                    100th Battalion US / Japanese War Memorial
CNN                               Sears (USA)                             Additiv (Switzerland)
Grupo Televisa (Mexico)           Leading „Athletics‟ brand name (USA)    eBiscom (Italy)
TeleCinco (Spain)                                                         Atlas Internet (Spain)
Radiotelevisione Italia (RAI)     Manufacturing                           Men@Work (Belgium)
Mediaset (Italy)                  Hewlett Packard (Singapore)             Regione Vallee D‟Aosta (Italy)
Canadian Broadcasting Corp        Amcor (Australia)
TV Bandereintes (Brazil)                                                  Education
Televisio de Catalunya            Telecommunications / ASP                Ministry of Education (Mexico)
Weta (New Zealand)                Anatel (Brazil)                         Texas A&M (USA)
TBS (USA)                         Williams Vyvx (USA)
                                  British Telecom Broadcasting (UK)       Law Enforcement
Publishers                        Hewlett Packard Broadband (Global)      US Marshals Service
Abril (Brazil)                                                            Carabinieri - Italy
NASPERS (South Africa)            Other
                                  Ferrari Formula 1 Racing Team (Italy)
                                  TXT e-solutions (Italy)
                                  Alpha Point (Portugal)
                                  Duet Broadcast (Malaysia)
                                  iMedlink
A Partner Oriented Approach
      We promote and leverage a partner centric
       approach
      Our differentiated offerings add value to
         SI’s
         OEM’s
         Application Vendors
         Analytic Vendors
      We have formalized the information management
       process and have structured our product and
       service offerings to deliver maximum return on a
       company’s information assets.
Content Management
Strategies

				
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