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Planners Get Bright About Lights
FORGET ABOUT FLOWERS. Stop fussing over fabric,
and quit fretting about furniture. As important as
those décor elements are, more and more event
planners are concentrating on another vital tool
for creating an event’s atmosphere: lighting. “It’s
the most important thing in a room in setting the
tone,” Joan Horton, vice president of corporate
events at Revlon, told a crowd of event planners at
a recent BiZBash-sponsored panel.
    Once treated as an afterthought, professional
lighting has become a required element for any
event with design aims higher than a few center-
pieces and votive candles. “[Planners] used to say,
‘Lighting’s just an extra,’” says Kurt Nelson, vice
president of Stortz Lighting. “Now more and more
people are saying, ‘No, we have to have it.’”
    Style-conscious planners are doing more than
just bathing a room in amber light. They’re
hiring lighting designers to use their techniques
to influence a party’s mood in ways that physical
objects can’t, with moving projections, washes
that change color and patterns throughout the
night, and techniques that highlight a venue’s
strong points—or make it look completely differ-       Projections of rippling waves morphed into photos from Entertainment Weekly     latest hot florist. There was a time when only
                                                       in the entrance to the magazine’s party at the Roxy. Inside, event designer
ent. “You can shove as many flowers in an office       Mark Musters used blue lighting and projections to spiff up the roller disco.
                                                                                                                                       event designers or hired-gun producers worked
as possible, but in the end you’ve got an office                                                                                       directly with a lighting company, and their
with flowers,” says Bentley Meeker, one of New         different atmospheres at the same event just from                               clients had no idea where all those gels and poles
York’s leading lighting designers. “If you want to     the lights.” Projections of a sky filled with clouds                            came from. But now even in-house planners are
create a new environment, the way to do that is        on the ceiling can morph into a dark, starry night                              interested in these vendors. Meeker says, “Now
through lighting.”                                     look by the end of a dinner, for example.                                       clients ask, ‘Who’s doing the lighting?’”
    As with many trends, the recent popularity of          Advances in technology have also expanded                                                                         —Chad Kaydo
adventurous lighting design may have something         what designers can do. During the past few
to do with the bottom line: As many event profes-      years, intelligent lighting systems—which can be
sionals grapple with tinier budgets, ambitious
lighting can be a way for planners to create a
                                                       controlled remotely by computers to move and
                                                       change colors or patterns—have become less                                        Lighting 101
memorable atmosphere without spending too              expensive and less bulky. LED screens, battery-                                    GEL Filter used to change the color or shape of the
much cash. If you’re hiring someone to do some         operated fixtures and advanced color mixing                                        light beam.
basic lighting anyway, why not pay a few thou-         units have created new options as well. And now                                    GOBO Metal slides cut in the silhouette of a pattern,
sand dollars extra to do something creative instead    smart planners are keeping up with these devel-                                    image or logo so light shines through it to project that
of paying more for pricier décor elements like         opments. “Event planners are more up on what’s                                     image on a floor or wall. Newer gobos made of glass can
flowers or custom-made furniture? (A typical           available out there,” says Van Allen Rice, president                               use colors and different layers of images.
lighting budget can range from $3,000 for some         of Bestek Lighting and Staging. “They’re more likely                               LEKO Lighting unit that produces a spot or defined
pinspots on centerpieces and a haze over the           to ask for things.”                                                                circle of light that can be focused and controlled through
whole room, to $35,000 from a more advanced set-           That doesn’t mean they’re spouting technical                                   a system of lenses and shutters.
up—maybe a patterned wash over the dance floor,        jargon or drawing up equipment plans, but
                                                                                                                                          INTELLIGENT LIGHTING Automated system of lights
gobo lights moving around the ceiling, lights          they’re learning how to communicate what they
                                                                                                                                          that can be controlled remotely by computers to move
outside the venue.)                                    want. “They ask for a feeling, a general                                           and change colors or patterns.
    In addition to being cheaper, lighting can allow   ambiance,” says Bill Mellon, an associate lighting
for last-minute adjustments. “Let’s say you buy a      designer at Bernhard-Link Theatrical Productions.                                  PINSPOT Lighting unit that produces a tight beam of
                                                                                                                                          light that can highlight a centerpiece or other décor
lot of fabric, and then it doesn’t look great,”        (His suggestion for talking to a lighting designer:
Nelson says. “With lights you can just change the      Use as many adjectives as possible. Do you want
gel.” That flexibility also opens up ways to trans-    the space to feel warm or cool? Sexy, or homey                                     UPLIGHTING Placing lights below the item to be
form the atmosphere while guests are at the party.     and comfortable?)                                                                  lighted; often used on a column or blank wall to create
“With lighting you can change the room [during             The surest sign of lighting’s newly elevated                                   a vertical effect.
the event], with décor you can’t,” says Brian          status may be the importance now placed on                                         WASH Bathing an area with light without emphasizing
Winthrop, president of production company Big          hiring the right lighting people—something like                                    a focal point; often used to change the color of a wall,
Wave International. “You can have two or three         the cachet typically attached to working with the                                  ceiling or dance floor.

                                                                                                                                       BiZBashFla Event Style Reporter • www.BiZBash.com/Fla • Nov./Dec. 2003   35
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  F TheFreshList
       (not so fresh)                                                    FRESH
           Rum drinks                  COCKTAILS                        Bourbon drinks

                 Fruit tarts             DESSERTS                   Chocolate bars

             Old banks                NEW VENUES                         Big clubs

         Rocco DiSpirito                REALITY TV                Eye’s                  DISCOVERYVENUE
                                         GUESTS                   Fab 5
             Bling-bling               CHAMPAGNE
                                                                     Budget-friendly     Holiday Parties in the Park
               Cristal                                                   Korbel          Just in time for the corporate holiday party season, the Central Park Conservancy is opening a
                                                                                         new venue—a heated tent in Central Park’s Rumsey Playfield. The conservancy (212.310.6616) is
            Swag-filled               CELEBRITY                   Swag-filled lounges    managing the tent rentals, which will have exclusive catering from Restaurant Associates and
             suitcases              AWARDS PERKS                                         sound, lighting and décor by Matthew David. The venue will be available from December 1
                                                                                         through 22 for corporate members—who have to pay a steep $50,000 one-year conservancy
              Light-up                     DRINK                    Cocktail stirrers    membership fee (most of it is tax-deductible)—plus additional costs for catering and décor. The
             ice cubes                   BRANDING
                                                                                         venue will seat 500 for dinner and dancing or hold as many as 1,200 for cocktails. —J.M.

                Nuts                       SNACKS                     Sesame sticks      DISCOVERYBENEFITS

            Pebbles and
                                   DECOR ELEMENT                       Cranberries
                                                                                         Bidding With Barcodes
              marbles                                                                    Sick of struggling with messy signatures on silent auction bid
                                                                                         sheets? Try this high-tech approach: AuctionStar’s (713.665.1231) bar
                                     CANCELLATION                                        code technology replaces bidders’ handwriting with easy-to-read
               SARS                                               Blackout
                                       CONCERN                                           barcoded bid labels. And it speeds up checkout with printable
                                                                                         invoices for guests and auctioneers. After the event, the soft-
                   Fussy bites             HORS                          One-bite        ware can produce revenue analysis to help with future auctions. The
                     that spill         D’OEUVRES                        nibblies
                                                                                         most popular model, the AuctionStar 300, accommodates 300 items and bidder
                                        INVITATION                     High-quality      entities, and costs $1,500 for the initial license fee. —M.R.
                                         MATERIAL                         paper
            Pabst Blue                                              Reingold
             Ribbon                    RETRO BEER

           “Here’s your              END-OF-EVENT                      “Goodbye!”
                                                                                          Emily Weaver
            gift bag.”                 FAREWELL                                           Chestnuts in the Tuileries
                                                                                          BUZZ: A newcomer to the event scene, Weaver’s flower shop
                                                                                          Chestnuts in the Tuileries created centerpieces—floating multicol-
                                                                                          ored peonies, Queen’s Day roses, spider mums and sterling in blown
       Who’s Doing What...                                                                glass orbs—for Bulgari’s Allegra jewelry collection launch party in
       Chef Key Winstead of caterer the Winstead Group opened a
                                                                                          June. The company expanded into the prop rental business when it
       prepared foods shop, Winstead Purveyor of Fine Foods, on the
                                                                                          outfitted Vanity Fair editor Graydon Carter’s July 4 party in the Hamptons this summer. “We used bleached
       Upper West Side in September…Great Performances is now the
                                                                                          basket-weave rugs, ottomans and oversized pillows in neutral colors to look like a beach,” Weaver says. “It
       exclusive caterer for the Brooklyn Academy of Music…Van Vliet &
                                                                                          was very simple, and very natural.”
       Trap will provide amber, gold and burgundy floral arrangements
       decorated with beading for hedge fund company Caxton                                                               HOW SHE STARTED: Weaver’s been surrounded by flowers since child-
       Associates’ dinner at the Metropolitan Museum of Art’s Temple                                                              hood—her parents owned a New Hampshire flower business
       of Dendur on September 23…Empire Entertainment is producing                                                                     where she learned the basics of making arrangements.
       the Executive Council of New York’s Ten awards at Gotham Hall                                                                  She went on to run floral design shops in Boston and Paris,
       on October 2…Match Catering and Eventstyles will feed adver-                                                                     and opened her own business in New York three years ago.
       tisers and soap stars at a Soap Opera Digest party on October 9                                                                       HER STYLE: “Simplistic and elegant, yet with a fashion-
       at Show…Ron Wendt is designing the Central Park                                                                                       able touch,” she says. Arrangements stick to one color
       Conservancy’s annual Halloween benefit at Rumsey Playfield on                                                                         palette, and incorporate flowers with different textures,
       October 29, with food by Tentation, rentals by Party Rentals and                                                                    like roses, celosia and hypericum.
       music from Hank Lane Music and Productions…Abigail Kirsch
       Culinary Productions is catering the Diffa benefit at the new                                                            CLIENTS: She’s done events for Gucci and O, The Oprah Magazine.
       Container store on November 20. Let us know what you’re working                                                          Plus, she’s the in-house florist for Le Bernardin and the Four
       on: Email edit@bizbash.com.                                                                                              Seasons restaurant. —J.M.

 36   BiZBashFla Event Style Reporter • www.BiZBash.com/Fla • Nov./Dec. 2003
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Inside the MTV VMA After-Parties
MTV Video Music Awards • Radio City Music Hall • Thursday, 08.28.03, 7 PM to 11 PM

MTV’S VIDEO MUSIC AWARDS might be New York’s equivalent of the Oscars:
There are yards of red carpet, SUV-loads of celebrities, blocks of scream-
ing fans and a who-knows-what-will-happen anticipation surrounding an
event that is broadcast live to millions of viewers. The awards show took
over Radio City Music Hall again this year, and then everyone headed out to
after-parties thrown by record labels, music mags and assorted celebrities.
We, of course, checked them out, too, and here are our reports from all of
the big bashes.

 P. Diddy’s Libido-Driven After-Party
 WITH DANGLING ACROBATS, pole dancers and a bevy of other seductresses—including a lingerie-clad bar
 staff—planned for his much-anticipated VMA after-party, Sean “P. Diddy” Combs didn’t want his
 guests overheating. So at 10 AM on the morning of the event, he decided to bring 30 extra tons of air-
 conditioning (from Aggreko Event Services) into Show, the burlesque-themed Midtown club that set
 the scene for the night’s sexiest extravaganza. An ever-solicitous host, Combs also pumped up the
 club’s sound system with 20 additional speakers, ensuring that the stylings of DJ Cassidy and DJ
 Clue—and Diddy’s own impromptu turn at the mic—would keep the neighbors up all night long.
    Not that the neighbors were invited. An army of Styles security guards locked down the entire
 block for hours, keeping would-be gawkers far from the action. Hundreds of red- and gold-toned
 balloons (apparently, Diddy’s decoration of choice) added to the club’s ornate, boudoir-inspired
 décor. Ultravision projected images of P. Diddy and his initials onto suspended spinning screens.
 For a finishing touch, event producer Maneesh Goyal of MKG Productions sent the faithful home at
 6 AM with breakfast: Dunkin’ Donuts doled out at the door. And a special mention for best product
 placement goes to Motorola, for projecting batwing logos onto every wall, and for lighting up Kim
 Cattrall’s Absolut Hunk cocktail with batwing-logoed glowing plastic cubes. —Alison Griffin                           Aerialists performed at P. Diddy’s party at Show, and the stage was set with velvet couches.

                                                                                                                                                               Maverick Plugs In
                                                                                                                                                               With PlayStation
                                                                                                                                                               THE LANDMARK FOUR SEASONS dining room got a high-tech
                                                                                                                                                               makeover courtesy of Maverick Records’ Guy Oseary
                                                                                                                                                               and PlayStation 2 for their VMA after-party. Just past
                                                                                                                                                               the red carpet and GSS’s Madonna-worthy security—
                                                                                                                                                               although she didn’t show—Sony PlayStation pre-
                                                                                                                                                               viewed its latest offering, the EyeToy, a virtual reality
                                                                                                                                                               concept in which players become characters in their
                                                                                                                                                               own sports fantasies. Inside, large flat-screen
                                                                                                                                                               Samsung TVs played music videos from artists on
                                                                                                                                                               Maverick’s roster of talent. Bragman Nyman Cafarelli
                                                                                                                                                               planned the event for PlayStation, and hired Los
                                                                                                                                                               Angeles-based Best Events to produce it.
                                                                                                                                                                   Just in case the celeb-packed room and the
                                                                                                                                                               turntable offerings of DJ AM weren’t entertainment
                                                                                                                                                               enough, the 400-odd guests including Gisele
                                                                                                                                                               Bündchen, Britney Spears and Nicole Kidman were
                                                                                                                                                               invited to demonstrate their gaming prowess (or
                                                                                                                                                               just their lounging abilities) at eight PlayStation 2
                                                                                                                                                               set-ups, where even more flat-screens were sur-
                                                                                                                                                                                                                                       Photo: Patrick McMullan (Four Seasons Pool Room)

                                                                                                                                                               rounded by the restaurant’s classic Mies van der
                                                                                                                                                               Rohe lounges. Revelers were treated to hors d’oeu-
                                                                                                                                                               vres like sushi and spring rolls courtesy of the
                                                                                                                                                               restaurant’s kitchen. Chambord’s cocktail-wielding
                                                                                                                                                               courtesans worked the floor in bustiers and lace
                                                                                                                                                               miniskirts, offering revelers the company’s latest
                                                                                                                                                               concoction: the Chambord Disco, a cocktail of
                                                 Bronson van Wyck of Van Wyck and Van Wyck illuminated the Four Seasons’ pool with sultry red lighting,
                                                 setting the mood for late-night dips, and Maverick put out PlayStation 2 set-ups with Samsung flat-screen     mango- and vanilla-infused vodka, Chambord and
                                                 TVs and the restaurant’s classic Mies van der Rohe lounges.                                                   cranberry juice. —A.G.
                                                                                                                                                         BiZBashFla Event Style Reporter • www.BiZBash.com/Fla • Nov./Dec. 2003   37
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  F   Summer’s Big Movie Premieres
      Bubbly Angels
      Charlie's Angels: Full Throttle premiere
      party • Eyebeam • Wednesday, 06.25.03,
      10 PM onward
      Fans of the first Charlie’s Angels film waited two
      and a half years for the sequel, and guests of the
      film’s premiere party found themselves waiting
      outside Eyebeam for a half hour or so before they
      could get into the party. A few days earlier at the
      larger Los Angeles premiere party, guests mobbed
      the cast as they entered, and planners didn't want
      that to happen again. So after everyone arrived in
      buses from the screening at Loews Lincoln Square,
      security kept them waiting outside on a hot,
      muggy night until Drew Barrymore, Cameron Diaz and
      Lucy Liu arrived.
          After guests got inside, they found a loungey
      atmosphere inspired by the Angels themselves.                             Benarroch Productions and Roy Braeger created a lounge atmosphere for the
                                                                                Charlie’s Angels premiere party with pink and yellow washes of light (above). The
      “The girls wanted to walk into a hip,
                                                                                main bar was decorated with tall, bubbling water towers (right).
      underground, club-like venue,” said event
      producer Chris Benarroch of Los Angeles-based                             warehouse space with bed seating decorated with
      Benarroch Productions. (Not the most original idea,                       gold and silver lamé pillows, and he used water as
      but they're starring in a movie sequel based on a                         a recurring décor theme. Tall bubbling water
      TV show after all.) Benarroch was hired to plan                           towers decorated the main bar and seating areas—                                       For food, Sonnier & Castle put out a buffet of
      the premiere by Kim Carey, vice president of event                        Demi Moore almost knocked one over—and Lux                                          Asian food with noodles in paper takeout
      planning for the Columbia Tri-Star marketing group.                       Lighting’s textured pink and amber washes added to                                  containers, chicken and beef satay, and assorted
          Event designer Roy Braeger lined the large                            the bubbling feeling in the room.                                                   dumplings. —Chad Kaydo

      Legally Mod
      Legally Blonde 2: Red, White and Blonde
      premiere party • Christie's Rockefeller
      Center • Monday, 06.30.03, 9 PM onward
      Elle Woods: You could say she went from her
      sorority house to her fiancé’s house to the auction
      house. The premiere party for Legally Blonde 2: Red,
                                                                                                                                                                                    For the Legally Blonde 2 premiere party, Wendy
      White and Blonde made                                                                                                                                                         Creed transformed the James Christie Room into a
      over Christie’s Rockefeller                                                                                                                                                   bilevel VIP room (left). Two rows of lounge furniture
                                                                                                                                                                                    faced each other in another room (far left), and an
      Center with a fun, girly                                                                                                                                                      Andy Warhol-esque painting of Bruiser, the canine
      look inspired by the                                                                                                                                                          star of the film, was the backdrop for a lounge area
                                                                                                                                                                                    that overlooked the dance floor (above).
      film heroine’s retro
      wardrobe (with hints of                                                                     pillows in a variety of                                           (identical to the one in Elle’s D.C. apartment).
      Jackie O and lots of                                                                        configurations, Creed created                                         The James Christie Room was transformed
      Chanel and Pucci prints)                                                                    open spaces conducive to                                          into a bilevel VIP room. The lower level featured
      and the updated mod                                                                         mingling as well as more                                          white walls with circular cutouts backlit with
      look of her Washington,                                                                     intimate seating arrangements                                     pastel lights, and tables covered with purple
      D.C., apartment.                                                                            that encouraged one-on-one                                        dupioni silk cloths and small pink floral
      Produced by MGM’s Adam Keen and event planner                             conversations. One gallery featured two rows of                                     arrangements filled the center of the room. A few
      Wendy Creed of Los Angeles-based Wendy Creed                              white seats with low mahogany tables, and                                           steps up, white lounge furniture, illuminated bars
      Productions, the evening gave 1,200 guests a taste of                     scrolling images from the film were projected onto                                  and buffet tables dotted an elevated platform. In
      the fabulous blonde’s lifestyle.                                          the walls. Pink and blue illuminated bars and                                       another room, an Andy Warhol-esque painting of
          “The design was a combination of a retro, 60’s                        buffets offered drinks and fare from DM Cuisine,                                    Bruiser, the canine star of the film, was the
      Op Art style mixed with the contemporary                                  including grilled filet of beef, seared tuna and                                    backdrop for a small lounge area that overlooked
      influences of Philippe Starck,” Creed said. Using                         blondies for dessert. In an adjacent gallery, another                               an illuminated dance floor surrounded by floor
      modular lounge furniture and custom-made                                  living room setup featured a white shag carpet                                      cushions and low benches. —Suzanne Ito
 38    BiZBashFla Event Style Reporter • www.BiZBash.com/Fla • Nov./Dec. 2003
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                                                                           Breast Cancer Run’s Girly Gift Bag
                                                                           In keeping with the feminine nature of the Ellen’s Run cocktail party and
                                                                           auction to raise funds for breast cancer programs, Snap Public Relations
                                                                           (212.644.5020) created a girly gift bag for attendees. Guests got pink
                                                                           Dylan’s Candy Bar bags filled with feminine-friendly goodies like an Only
                                                                           Hearts purple tank top, Bumble and Bumble and Terax hair products, M.A.C.
                                                                           make-up, Henri Bendel-branded mints and a change purse from designer
                                                                           Yukiko Sato. There was also a gift certificate for a dermatologist, Mario
                                                                           Badescu bath products and pink Essie nail polish. —Meryl Rothstein

 Olay Vitamin’s Functional Gift Basket
 Instead of standard paper bags at the Olay Vitamins press preview for health
 and beauty editors, guests got useful wicker magazine baskets from Crate &
 Barrel to carry their vitamin samples. CarryOn Communication (323.848.4300)
 coordinated the baskets, which came with a sterling silver Tiffany bracelet and
 a martini glass. —Jill Musguire

                                                                                             Cool Cocktail Beans
                                                                                              Give guests the taste of a cocktail without the
                                                                                              nasty hangover. Cool Bean’s (800.959.7670) jelly beans
                                                                                              come in cocktail-inspired flavors like sangria, bellini,
                                                                                             mojito and cosmpolitan. And you can brand your
                                                                                           company’s logo on each tin—so guests will still remem-
                                                                                         ber your company’s name in the morning. Tins with
                                                                                                                                                                                    Photo: Egon Douglas Photography (Vosges Haut-Chocolat)

                                                                                         custom labels cost $2.19 for orders less than 500. —M.R.

                         Chic Chocolate
                         These are not your typical truffles. Chicago-based Vosges Haut-
                        Chocolat (773.772.5349) sells unique flavor combinations—like
                        wasabi and ginger-flavored Black Pearl truffle and coconut and
                       curry-infused Naga—in miniature Chinese take-out containers.
                       Or get them packaged in purple Bijoux boxes with a customized
                      fortune cookie. Prices start at $4.50 per box, and packages can be
                     branded for an extra fee. —Amanda Trimble

                                                                                                      BiZBashFla Event Style Reporter • www.BiZBash.com/Fla • Nov./Dec. 2003   39
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BashBuzz                                                                                                    Advertorial
Event Industry                                                                                              Parrot Jungle Island Meeting Spaces
Schmooze & News                                                                                             1111 Parrot Jungle Trail, Miami, FL 33132
                                                                                                            305-2-JUNGLE • www.parrotjungle.com

South Florida Jams At Spotlight Awards                                                                      At Parrot Jungle Island, we are able to create exceptionally beautiful and lavish
FLORIDA MADE GREAT strides at the seventh annual Event Solutions Spotlight                                  events regardless of size. Our Treetop Ballroom has a highly skilled staff dedicated
Awards recently held in San Diego, Calif. The winners included:                                             to quality service and attention to detail. We can do elaborate fun themed functions
• Caterer of the Year: Joy Wallace, A Joy Wallace Catering Production                                       and spectacular seven course meals in our very own kitchen.
• Rental Company of the Year: Panache Party Rentals                                                              Whether a few or a few thousand guests, it is our goal to ensure that each
• Technical Supplier of the Year: ASI Production Service                                                    person feels part of an intimate affair. Our catering and banquet staff are experts at
• Entertainer of the Year: New Century Dance Company                                                        this. From weddings to corporate meetings to bar mitzvahs, we help people design
• Event Industry Hall of Fame Inductee: Patti Coons, Patti Coons & Associates                               their dream event.
• Designer of the Year: Sean DeFreitas, Designs by Sean Inc.                                                     Whether it's a wedding, a gold anniversary or a family reunion, we take care of
• Event Planner of the Year: Mona Meretsky, COMCOR Event and Meeting                                        all the arrangements, from preparing a tasty menu to every minor logistical touch.
Production Inc.                                                                                             Your only worry will be how to ensure it's even better next year. Parties can also be
• Event Producer of the Year: Chad Everett, Galaxy Productions Inc.                                         hosted at our tropical Garden Outpost, scenic Lakeside Café and a number of other
                                                                                                            jungle hideaways.
There have been rumblings that Liz Neumark’s New York City-based catering                                        Birthday parties are a snap at Parrot Jungle Island. Let us do all of the work.
firm, Great Expectations, may be eyeing an expansion to Miami in the not-too-                               Birthday parties include:
distant future. No definite plans or dates have been set as of yet…ME Productions                           • Party invitations
was named the official event producer for the Miami Heat’s Charitable Fund.                                 • Private party pavilion by the children's playground for one and a
                                                                                                            half hours of fun
                                                                                                            • Delicious freshly-prepared choice of hot dogs or chicken fingers, served with
                                                                                                            unlimited chips and sodas during your meal
                                                                                                            • Party paper goods
                                                                                                            • Parrot Jungle Island birthday cake exclusively designed by Cakes by Edda
                                                                                                            • Customized 8x10 Digital Kodak group photo of the party child and guests Parrot
                                                                                                            Jungle Island t-shirt for the birthday child
                                                                                                            • And, recognition of child's celebration at all three daily shows

                                                                                                            AVS Entertainment
                                                                                                            10905 NW 9 Court, Plantation, FL 33324
                                                                                                            954-472-5544 • www.avs-entertainment.com
                                                                                                            Introducing personal view tm (Pv)—advanced media apparatus with a personal
                                                                                                            touch. As a part of decoration, as a means for delivering content, as an interactive
                                                                                                            setting or for close-circuit broadcasting, Pv offers you an original and extraordinary
                                                                                                            approach to focused exposure—even for events with hundreds of guests.
                                                                                                                 Pv is a wireless self-contained multiple screen unit that has been designed for
                                                                                                            modular setting—be it on a table or stand in any venue or event hall.
                                                                                                                 The unit is based on four
                                                                                                            6.4-inch TFT-LCD wireless
  Award winners at last week's ISES meeting included: Alexandra Silva (New Century Dance Company), Sean
  DeFreitas (Designs by Sean Inc.), Ruddy Sanchez (New Century Dance Company), Mona Meretsky (COMCOR        screens and a receiver.
  Event and Meeting Production Inc.), Chad Everett (Galaxy Productions Inc.), Kelly Murphy (Panache Party   Every unit is operated with a
  Rentals), Bob DeFriest (Panache Party Rentals) and Joy Wallace (A Joy Wallace Catering Production).
                                                                                                            battery that provides power
                                                                                                            for six straight hours. It even
                                                                                                            includes a Power Saver
While they’ve been working with the Heat for the past five years, this is the first                         system for self shut down
year that a contract was granted…Harriet Kaplan joined Orlando-based Graphic                                when there is no broad-
Globe, a company that provides information display systems. She’ll be working                               casting.To create an
on dealer development and growth for rentals, floral and catering                                           atmosphere, to direct
professionals…Towne Park Ltd. recently opened at the Walt Disney World Swan and                             attention or to strengthen
Dolphin Hotel. The combined hotels offer 2,200 hotel rooms and a convention                                 the message. Pv—the
center…Ira Mitchell-Steiman left ME Productions to work with Galaxy Productions                             communication channel that
Inc. as its head floral designer...Anita Cerana joined the Jacksonville and the                             turns every event to a
Beaches Convention and Visitor’s Bureau as its director of eastern region                                   private meeting.
convention sales. A resident of Northern Virginia, she will cover the
Washington D.C. area, which is an important market...

                                                                                                                                            BiZBashFla Event Style Reporter • www.BiZBash.com/Fla • Nov./Dec. 2003   41
      Southwest Florida’s Top Meeting Spaces

                What                                 Where                              Details               Holiday Season Blows In
                                                                                   Total capacity: 7,800      EVENT DESIGNERS Lynn McGhee and Frank Clemente of conceptBAIT inc. created
                Lee Civic Center                         Fort Myers
                                                                              107,500 feet of meeting space   what many thought to be impossible. With a little help from colleagues Ken
                                                                                                              and Clover Ryan of Ken Ryan Productions, Chris Jones of Bay Stage Lighting and,
                                                                                                              Mary O’Conner of Pink, Inc., the ultimate special effects storm came to the
                                                                                   Total capacity: 965
      Sanibel Harbour Resort & Spa                        Sanibel                                             Tampa Convention Center and Universal Studios Sound Stage 23 for client Caroline
                                                                              78,455 feet of meeting space
                                                                                                              Van Der Poel of Premier Beverage Company. Every year, Premier puts on Holiday
                                                                                                              Spirits, Packaging & Fine Wine Show to usher in the holiday season’s new pack-
         Hyatt Regency Coconut Point                                              Total capacity: 1,200       aging designs and promotions for its various brands. This year’s special
                                                      Bonita Springs
                Resort & Spa                                                  73,000 feet of meeting space    theme: to usher in the holiday season on the tail end of hurricane season.
                                                                                                              Along with appetizers by Aramark in Tampa and Puff ‘n’ Stuff Special Event
                                                                                                              Catering in Orlando, guests were treated to a simulated hurricane inside the
                                                           Naples                 Total capacity: 8,200
                   TECO Arena                                                                                 venues. “I had no idea what they were doing,” said Van Der Poel. “All they
                                                                              70,000 feet of meeting space
                                                                                                              would tell me was prepare your guests to be blown away.”

             Marco Island Marriott                     Marco Island               Total capacity: 2,300
            Resort, Golf Club & Spa                                           50,000 feet of meeting space

                                                                                  Total capacity: 1,200
                 The Ritz-Carlton                          Naples
                                                                              50,000 feet of meeting space

                                                                                  Total capacity: 1,600
               The Registry Resort                         Naples
                                                                              45,000 feet of meeting space

                                                           Naples                  Total capacity: 744
       Naples Beach Hotel & Golf Club
                                                                              34,000 feet of meeting space

       Harborside Convention Complex                     Fort Myers               Total capacity: 3,000
                                                                              30,000 feet of meeting space

                                                                                   Total capacity: 500
               South Seas Resort                      Captiva Island
                                                                              28,000 feet of meeting space

     Lights! Camera! Action!
     FULL SAIL REAL World Education just completed work on its 7,500-
     square-foot location sound stage. Enlisting the versatile
     design skills of production designer/event producer/caterer
     Jerry Abercrombie with Entertaining Concepts in Winter Park, the
     empty black box became three city blocks of Anywhere,
     USA! Complete with theater, neighborhood bar and brown-
     stone townhouses, the sound stage provides both interior and
     exterior locations for the 300 film students of Full Sail’s film
     department. On opening day, more than 1,500 invited guests
     and potential students brought the colorful neighborhood to
     life when they were entertained with a behind-the-scenes
     tour of the new facility.

42   BiZBashFla Event Style Reporter • www.BiZBash.com/Fla • Nov./Dec. 2003

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