Entries open for $15, 000 Young Planners Scholarship
New York’s Time Square, London’s • a young planner with less Ms Jay said entrants would be
theatre district or China’s Beijing than five years’ experience. required to provide a 1500-word
Olympic City are just some of the submission, curriculum vitae and a
outdoor media environments that CEO of the OMA, Helen Willoughby, statement of claim as to why they
could be open to young planners and CEO of the PIA, Di Jay, said the should be chosen. They would then
under the first of a new $15,000 aim of the scholarship was to broaden be required to write a report and
international scholarship program. understanding among its annual present their findings to the next
recipients of the challenges and Young Planners’ and PIA Conferences
Entries have opened for the annual opportunities planners and outdoor in 2009.
young planners’ scholarship, which is media operators faced in international
a joint initiative of the Outdoor Media cities so that they may apply that The research will also be published on
Association (OMA) and Planning knowledge in Australia. the OMA and PIA websites.
Institute of Australia (PIA). To be
eligible entrants must be an “Around the world, outdoor Entrants will be judged in October by
Australian resident under 35 years of advertising takes on many roles – a panel including representatives of
age and either a: from traditional posters to innovative the OMA and PIA, and up to two
digital displays, from the subtle to the leading planning academics. The
• second year or beyond out there. And the regulatory winner will be announced on World
planning student enrolled in environment can vary quite Town Planning Day on 8 November
one of 17 institutions with dramatically from place to place,” Ms 2007.
accredited PIA courses Willoughby said.
throughout Australia or ENTRIES CLOSE MONDAY 1 OCTOBER
another approved planning “This scholarship will provide the 2007
course (refer list attached); opportunity for young planners to
explore how overseas’ regulators
• a recent graduate of one of manage outdoor advertising in the Out there
those courses but not yet built environment, and how they are This may not be traditional outdoor
working in the planning adapting to changing landscapes and advertising but check out Julian
environment; new technologies.” Beever’s creative talents.
Julian Beever is an English artist who
Glue Society to re-vamp creative awards is famous for his 3-D chalk art on the
pavements of England, France,
The creative collective, The Glue The Glue Society, established in 1998 Germany, USA, Australia and
Society, has been commissioned by by Jonathan Kneebone and Gary Belgium.
the OMA to help with the re-branding Freedman, have worked with clients
and re-positioning of the outdoor such as Nike, Virgin Mobile and Virgin
industry’s creative awards. Atlantic, Channel V, Levis and most
recently developed The Chaser’s War
Well-known for their innovative and on Everything “cheapest billboards in
attention seeking campaigns, the the world” campaign.
creative team at the Glue Society now
have the ultimate challenge – to build Stay tuned for the launch of the new
interest and excitement around the campaign planned for November.
potential of outdoor among the
This swimming pool chalk drawing
appeared in Glasgow, Scotland.
The aim is to give the outdoor Below is the view of the drawing
awards that ‘cutting edge’ that makes from the opposite side.
them a ‘must enter’ awards’ program
among the creative community.
Michael Simons, Executive Creative
Director with Draft FCB, will continue
as Chair of the Judging Panel for the The Glue Society developed this
awards and will help oversee the effective RTA youth speeding
National outdoor SEPP 64 changes State round up
media study New rules governing outdoor NSW
underway advertising in NSW were gazetted by • Arrangements are being made
the State Government on Friday 3 for an industry briefing about
August. The changes include: changes to SEPP 64. More
The OMA has engaged Access
Economics to do an Australia-wide
• The introduction of a public benefit
study of the economic contribution of
test for determining community • The OMA recently attended the
value for outdoor advertising NSW Government’s Business
proposals in areas where the RTA Dialogue forum, following up
The study will help fill “knowledge
or RailCorp have a role (for on the SEPP 64 amendments
gaps” about the industry, establish
example, in transport corridors or with the Ministers for Roads
some industry benchmarks and
on RTA or RailCorp owned land); and Planning.
quantify the benefit of outdoor
advertising to the Australian economy
and communities. • The inclusion of a dispute Victoria
resolution process to assist with • The OMA has been holding
CEO of the Outdoor Media Association, the application of the public benefit MOVE road shows to brief
Helen Willoughby, said that the study test; media buyers on the audience
is an important industry initiative and measurement project. The
encouraged all members to participate. • The inclusion of OHS upgrades and roads shows, held so far in
signage removal in some transport NSW and VIC have been well
“This is the first industry-wide study corridors as exempt development received and attended.
into the economic impact and benefits (not subject to a formal
of outdoor media to be conducted in development application • The OMA recently attended the
many years,” Ms Willoughby said. process); and Victorian Government’s
Business Forum, meeting with
“The study will help quantify how many • The inclusion of a requirement for the Ministers for Planning,
people the industry employs, the vegetation management plans in Local Government and Roads
industry’s contribution to gross development applications for about the changes currently
domestic product, and its donations to outdoor signage in certain areas. being considered to the
charities. advertising components of the
Helen Willoughby, CEO of OMA, said Victorian Planning Provisions.
“It will clarify what funds are provided the OMA will monitor the application of
towards the construction, cleaning and a number of aspects of the new policy, Queensland
maintenance of public infrastructure particularly the public benefit test, in • The OMA has requested a
like bus and tram shelters, and the lead up to a Government review of meeting Brisbane City Council
pedestrian bridges.” the policy in mid 2008. to discuss the possible transfer
of signage regulation from
“The study will provide individual “The new public benefit test will local law to a new planning
members a baseline against which to provide advertisers with the scheme.
compare their individual practices and opportunity to clearly establish the
performance against the industry benefit of new outdoor signage • The OMA will soon commence
average.” proposals through financial or in-kind a submission to the review of
contributions to the State Government the QLD “Local Government
Results from the study are expected by or local councils,” Ms Willoughby said. Act”.
the end of 2007. For more information,
contact Philip McCall at the OMA on 02 “The changes follow new independent • Work is continuing to launch a
8356 9000 research by AC Neilsen which showed pilot police initiative in QLD,
high public support for outdoor where free advertising space
advertising which contributed to the would be offered to Police for
Website launch provision and maintenance of public crime fighting or missing
infrastructure. children programs.
The Outdoor Media Association, OMA,
is launching its new website on the 3 “With State Government departments
September 2007. Please view the new now required to annually report on
OMA website at www.oma.org.au. advertising revenue received and
expended on public projects, the public Upcoming eventsts
The website is more user friendly and benefit test will provide further
reflects the OMA’s new branding. The opportunities to demonstrate the public Marketing Committee Meeting:
website features several new sections benefits associated with outdoor 3 September 2007
including an extensive image gallery, a advertising.”
MOVE (audience measurement) section Regulatory Affairs Committee
and a resource centre. The OMA will continue to work closely Meeting:
with NSW State and Local 12 October 2007
The ‘members only’ site has been Governments to ensure the industry is
updated and now includes a Regulatory well informed about the new rules, and Occupational Health and Safety
Affairs section which features links to understands how its members are to Meeting:
relevant legislation and other websites. comply with the changes across the 12 November 2007
various Local Government Areas.
If you have any feedback on the Board meeting:
website please contact Candice Scott 20 November 2007