August 2007 Entries open for $15, 000 Young Planners Scholarship New York’s Time Square, London’s • a young planner with less Ms Jay said entrants would be theatre district or China’s Beijing than five years’ experience. required to provide a 1500-word Olympic City are just some of the submission, curriculum vitae and a outdoor media environments that CEO of the OMA, Helen Willoughby, statement of claim as to why they could be open to young planners and CEO of the PIA, Di Jay, said the should be chosen. They would then under the first of a new $15,000 aim of the scholarship was to broaden be required to write a report and international scholarship program. understanding among its annual present their findings to the next recipients of the challenges and Young Planners’ and PIA Conferences Entries have opened for the annual opportunities planners and outdoor in 2009. young planners’ scholarship, which is media operators faced in international a joint initiative of the Outdoor Media cities so that they may apply that The research will also be published on Association (OMA) and Planning knowledge in Australia. the OMA and PIA websites. Institute of Australia (PIA). To be eligible entrants must be an “Around the world, outdoor Entrants will be judged in October by Australian resident under 35 years of advertising takes on many roles – a panel including representatives of age and either a: from traditional posters to innovative the OMA and PIA, and up to two digital displays, from the subtle to the leading planning academics. The • second year or beyond out there. And the regulatory winner will be announced on World planning student enrolled in environment can vary quite Town Planning Day on 8 November one of 17 institutions with dramatically from place to place,” Ms 2007. accredited PIA courses Willoughby said. throughout Australia or ENTRIES CLOSE MONDAY 1 OCTOBER another approved planning “This scholarship will provide the 2007 course (refer list attached); opportunity for young planners to explore how overseas’ regulators • a recent graduate of one of manage outdoor advertising in the Out there those courses but not yet built environment, and how they are This may not be traditional outdoor working in the planning adapting to changing landscapes and advertising but check out Julian environment; new technologies.” Beever’s creative talents. Julian Beever is an English artist who Glue Society to re-vamp creative awards is famous for his 3-D chalk art on the pavements of England, France, The creative collective, The Glue The Glue Society, established in 1998 Germany, USA, Australia and Society, has been commissioned by by Jonathan Kneebone and Gary Belgium. the OMA to help with the re-branding Freedman, have worked with clients and re-positioning of the outdoor such as Nike, Virgin Mobile and Virgin industry’s creative awards. Atlantic, Channel V, Levis and most recently developed The Chaser’s War Well-known for their innovative and on Everything “cheapest billboards in attention seeking campaigns, the the world” campaign. creative team at the Glue Society now have the ultimate challenge – to build Stay tuned for the launch of the new interest and excitement around the campaign planned for November. potential of outdoor among the creative industry. This swimming pool chalk drawing appeared in Glasgow, Scotland. The aim is to give the outdoor Below is the view of the drawing awards that ‘cutting edge’ that makes from the opposite side. them a ‘must enter’ awards’ program among the creative community. Michael Simons, Executive Creative Director with Draft FCB, will continue as Chair of the Judging Panel for the The Glue Society developed this awards and will help oversee the effective RTA youth speeding project. campaign. National outdoor SEPP 64 changes State round up media study New rules governing outdoor NSW underway advertising in NSW were gazetted by • Arrangements are being made the State Government on Friday 3 for an industry briefing about August. The changes include: changes to SEPP 64. More The OMA has engaged Access information soon. Economics to do an Australia-wide • The introduction of a public benefit study of the economic contribution of test for determining community • The OMA recently attended the outdoor advertising. value for outdoor advertising NSW Government’s Business proposals in areas where the RTA Dialogue forum, following up The study will help fill “knowledge or RailCorp have a role (for on the SEPP 64 amendments gaps” about the industry, establish example, in transport corridors or with the Ministers for Roads some industry benchmarks and on RTA or RailCorp owned land); and Planning. quantify the benefit of outdoor advertising to the Australian economy and communities. • The inclusion of a dispute Victoria resolution process to assist with • The OMA has been holding CEO of the Outdoor Media Association, the application of the public benefit MOVE road shows to brief Helen Willoughby, said that the study test; media buyers on the audience is an important industry initiative and measurement project. The encouraged all members to participate. • The inclusion of OHS upgrades and roads shows, held so far in signage removal in some transport NSW and VIC have been well “This is the first industry-wide study corridors as exempt development received and attended. into the economic impact and benefits (not subject to a formal of outdoor media to be conducted in development application • The OMA recently attended the many years,” Ms Willoughby said. process); and Victorian Government’s Business Forum, meeting with “The study will help quantify how many • The inclusion of a requirement for the Ministers for Planning, people the industry employs, the vegetation management plans in Local Government and Roads industry’s contribution to gross development applications for about the changes currently domestic product, and its donations to outdoor signage in certain areas. being considered to the charities. advertising components of the Helen Willoughby, CEO of OMA, said Victorian Planning Provisions. “It will clarify what funds are provided the OMA will monitor the application of towards the construction, cleaning and a number of aspects of the new policy, Queensland maintenance of public infrastructure particularly the public benefit test, in • The OMA has requested a like bus and tram shelters, and the lead up to a Government review of meeting Brisbane City Council pedestrian bridges.” the policy in mid 2008. to discuss the possible transfer of signage regulation from “The study will provide individual “The new public benefit test will local law to a new planning members a baseline against which to provide advertisers with the scheme. compare their individual practices and opportunity to clearly establish the performance against the industry benefit of new outdoor signage • The OMA will soon commence average.” proposals through financial or in-kind a submission to the review of contributions to the State Government the QLD “Local Government Results from the study are expected by or local councils,” Ms Willoughby said. Act”. the end of 2007. For more information, contact Philip McCall at the OMA on 02 “The changes follow new independent • Work is continuing to launch a 8356 9000 research by AC Neilsen which showed pilot police initiative in QLD, high public support for outdoor where free advertising space advertising which contributed to the would be offered to Police for Website launch provision and maintenance of public crime fighting or missing infrastructure. children programs. The Outdoor Media Association, OMA, is launching its new website on the 3 “With State Government departments September 2007. Please view the new now required to annually report on OMA website at www.oma.org.au. advertising revenue received and expended on public projects, the public Upcoming eventsts The website is more user friendly and benefit test will provide further reflects the OMA’s new branding. The opportunities to demonstrate the public Marketing Committee Meeting: website features several new sections benefits associated with outdoor 3 September 2007 including an extensive image gallery, a advertising.” MOVE (audience measurement) section Regulatory Affairs Committee and a resource centre. The OMA will continue to work closely Meeting: with NSW State and Local 12 October 2007 The ‘members only’ site has been Governments to ensure the industry is updated and now includes a Regulatory well informed about the new rules, and Occupational Health and Safety Affairs section which features links to understands how its members are to Meeting: relevant legislation and other websites. comply with the changes across the 12 November 2007 various Local Government Areas. If you have any feedback on the Board meeting: website please contact Candice Scott 20 November 2007 at firstname.lastname@example.org.
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