April Media Contact Julie Warren or julie visitbloomington com by Kittibitti

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									April 14, 2008

Media Contact:
Julie Warren, 812-330-4304
or julie@visitbloomington.com

                        Bloomington CVB’s Spring Familiarization Tour
                         Brought Several Meeting Planners to the Area
                             The area’s meeting facilities and attractions were
                            showcased for more than a dozen meeting planners.

Bloomington – The Bloomington/Monroe County Convention and Visitors Bureau was responsible for
bringing more than a dozen meeting planners to the area this past weekend. The planners, from a variety of
different industries and markets within Indiana, attended the CVB’s annual spring familiarization tour. The
purpose of the FAM tour was to showcase the Bloomington area to meeting planners that could potentially
bring future meetings and conferences to the area. The planners are able to experience Bloomington first-
hand, which allows them to envision how their meeting or event could be accommodated in the area. The
end result is the opportunity to bring new events to the area that will create a greater impact on the local
economy in the future.

Many of this year’s attendees were specially targeted because they are not familiar with what the
Bloomington area can offer to the convention market. Planners that attended the FAM tour are responsible
for the organization of meetings and events for a variety of different markets including corporate,
associations, government and religious groups.

According to Director of Convention Sales and Services, Julie Warren, the CVB is “thrilled to be working
with several of our primary meeting facilities to host 13 attendees on this year’s tour. The majority of these
clients have never worked with us to bring an event to Bloomington, so we’re very happy to be able to show
them our city and the many services we can offer.”

Tour attendees were treated to dinner at the Irish Lion, a performance of Riverdance at the IU Auditorium
and a demonstration lunch at the Bloomington Cooking School. Other highlights of the event included tours
of the area’s meeting facilities and unique event venues, such as WonderLab.

The spring FAM tour is the first of two such events that the CVB hopes to sponsor in 2008. Though these
events don’t provide the large economic impact that a convention would, they are especially valuable for the
potential increase in future economic impact they can generate.

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