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    Media Planner

                                                                       $5.00 per issue / $25.00 annual subscription                           VOLUME 9, NUMBER 1                                                                                                 FEBRUARY 2006

                                                                                                                                                                                        or the third consecutive year, Boston
                                                                                                                                                                                        Pizza International Inc. has been
                                                                                                                                                                                        named a Platinum Club Member of
                                                                                                                                                                                        Canada's Best Managed Companies.
                                                                                                                                                                                      Platinum Club members form an
                                                                                                                                                                                   exclusive group of Canadian-owned and
                                                                                                                                                                                   managed companies that consistently excel
                                                                                                                                                                                   in all aspects of business. To become a
                                                                                                                                                                                   Platinum Club member, companies must
                                                                                                                                                                                   maintain their designation as one of
                                                                                                                                                                                   Canada's 50 Best Managed Companies for a
                                                                                                                                                                                   minimum of six consecutive years. Boston
                                                                                                                                                                                   Pizza has been named one of Canada's 50
                                                                                                                                                                                   Best Managed Companies for 11 straight
                                                                                                                                                                                      "2005 has been the most successful year
                                                                                                                                                                                   in our 41 year history, with the opening of
                                                                                                                                                                                   31 new restaurants across Canada,
                                                                                                                                                                                   including our highly successful entry into
                                                                                                                                                                                   the Quebec market," says Mike Cordoba,
                                                                                                                                                                                   CEO, Boston Pizza International Inc. "This

As the ONLY national food service and hospitality
                                                                                                                                                                                   prestigious award is a true testament to the
                                                                                                                                                                                   strength of the Boston Pizza organization."
                                                                                                                                                                                      Canada's Best 50 Managed Companies
                                                                                                                                                                                   was established in 1993 and is the country's
                                                                                                                                                                                   leading business awards program that
                                                                                                                                                                                   recognizes excellence in Canadian-owned
                                                                                                                                                                                   and managed companies with revenues over
                                                                                                                                                                                   $10 million.
                                                                                                                                                                                      Attributes of Platinum Club members
                                                                                                                                                                                   include the ability to anticipate their

                                                                                                                                                                                   Continued on page 3.

newspaper, FoodService News addresses the needs of the
                                                                                                                                                                                      Foodservice News 5255 Yonge Street, Suite 1000, Toronto, Ontario M2N 6P4
                                                                                                                                                                                                             Canadian Publication Sales Agreement #40033126

                                                                             Genuinely Canadian
entire industry: franchises, chains and a special in-depth                                                            From L to R: Mark Pacinda, president, Jim Treliving, owner
                                                                                                                      and chairman, George Melville, owner and chairman, and
                                                                                                                      Mike Cordoba, CEO, Boston Pizza International Inc.

look at independents.                                                                                                                           ough
                                                                                                                                      Cuts the T ind!

                                                                                                                                Others Leave B eh

           FoodService News delivers the most qualified and demographically detailed list
                  of food service and hospitality buyers ever compiled in Canada!
                                               Our Readers
                                                    FoodService News is a vital tool for a diverse demographic, including
                                                    independent owners and operators, chains, franchise operations, chefs, food and
                                                    beverage managers, and business managers, as well as the hard-working front
                                                    line men and women across the country who drive the industry on a daily basis.

                                                    FoodService News reaches the most qualified food service and hospitality
                                                    professionals – readers with proven purchasing authority.

                                                    Only subscribers with purchasing authority qualify to receive FoodService
                                                    News. This is the audience you need and want to reach.

                 Regular Features & Columns
                     The Flow of Food                                   Food for the Spirit
                     Kevin Freeborn spent over 20 years on the          Professional workplace wellness authority
                     front lines and in senior management               Dick O’Brien presents tools to deal with
                     positions in the hospitality industry. His         work-related stress and restore health.
                     experience and expertise in the area of food
                     safety is delivered in his column The Flow         Raising the Bar
                     of Food.                                           Creating cocktail concoctions and adding a
                                                                        little flair is Gavin’s specialty. In 2005, he
                     The Front Line                                     was Canada’s top-ranked bartender at the
                     Front of house guru Peter Chase offers             Legends of Bartending World
                     crucial tips to servers and managers on how        Championship. Gavin offers some great
                     to maximize sales opportunities.                   advice on how you can dazzle your guests
                                                                        with some terrific beverage ideas.

                                                    Editorial Planner
                                                                Issue                   Food & Beverage Feature         Equipment Feature
                                                                Jan/Feb                 Healthy Eating                  Uniforms
                                                                March                   Organic Baking                  Loss Prevention
                                                                April                   Ethnic Poultry                  Ice Machines/Refrigeration
                                                                May/June                Frozen/Prepared Foods           Open Kitchens
                                                                                        and Frozen Beverages            (broilers and griddles)
                                                                Jul/Aug                 Wine and Spirits                Tableware
                                                                September               Cocktail Snacks                 Blenders & Mixers
                                                                October                 Seafood                         Merchandising Equipment
                                                                Nov/Dec                 Beef                            Cutlery

“FoodService News is a unique and highly read publication by our true target customer. It reads easily and has
very informative articles. We are seeing great results by advertising our brands in this publication.”
                                                                                                       Jon Grnca
                                                                                             Kellogg Canada, Inc.
                                                                                                 Food & Beverage Service (Commercial)
                                                                                                 Casual Dining, Family Dining             4,288
                                                                                                 Commercial Foodservices                  1,519
                                                                                                 Tavern, Bar, Pub, Lounge                 1,463
                                                                                                 Fast Food, including counter service     1,459
                                                                                                 Fine Dining                                899
                                                                                                 Clubs (Private/Country)                    842
                                                                                                 Caterer                                    817
                                                                                                 Other Commercial Food & Beverage           464
                                                                                                 Fast Food (head office)                    220
                                                                                                 Cafeteria                                  107
                                                                                                 Total                                   12,078
                                                                                                 Percent of Total                        70.1%

                                                                                                 Non-Commercial Food & Beverage
                                                                                                 Hospital, Nursing Home                    274
                                                                                                 University, College, High School          255
                                                                                                 Military, Correctional Facilities           84
                                                                                                 Other                                       79
                                                                                                 Business Industrial                         61

Our Editorial                                                                                    Warehouse Clubs
                                                                                                 Percent of Total

   The publication’s timely, entertaining, and
   concise format is what today’s time-pressed                                                   Lodging
   professionals appreciate.                                                                     Hotels, Motels, Resorts                 1,649
                                                                                                 Other Lodging                              68
   We provide a breadth of industry news on topics                                               Total                                   1,717
   such as food, equipment, beverages, management, and                                           Percent of Total                         10%
   operations … just to name a few.
                                                                                                 Non-Traditional Foodservice
                                                                                                 Bakery                                    166
   Our goal – to provide VALUE!                                                                  Grocery                                     75
                                                                                                 Deli/Sub Shops                              67
   We are committed to deliver value to our readers by                                           Convenience Store                           40
   providing quality and enjoyable editorial.                                                    Other Non-Traditional Foodservices          38
                                                                                                 Airlines, Railways                          27
   We place our advertisers at a competitive advantage by                                        Non-Traditional Foodservices                15
   giving them access to qualified readers at the lowest                                         Department Stores                           14
   advertising rates.                                                                            Drive Ins                                    7
                                                                                                 Total                                     449
                                                                                                 Percent of Total                         2.6%

                                                                                                 Food Manufacturer                         441
                                                                                                 Food Distributor                          423
                                                                                                 Other Suppliers and
                                                                                                 Industry Consultants                       283
                                                                                                 Equipment Distributor                      162
                                                                                                 Equipment Manufacturer                     158
  Special Focus                                         Bonus Circulation                        Equipment Dealer                            75
                                                                                                 Food Broker                                 51
  Culinary Schools/Continuing Education                 Canadian Intl. Food & Beverage Show      Total                                    1,593
  Crisis Management                                     Canadian Gaming Summit (Toronto)         Percent of Total                         9.2%
  Marketing and Promotions                              ApEx (Atlantic Canada)
                                                                                                 Others Allied to the Field
                                                                                                 Total                                     342
  Energy Management                                     Canadian Coffee & Tea Expo               Percent of Total                         2.0%
  Government Update, Policies, Regulations and Bylaws
                                                                                                 Paid Subscriptions
  Food service in the lodging market                                                             Total                                     276
  Sanitation                                                                                     Percent of Total                         1.6%
  Catering for Large Events
                                                                                                 Total Qualified Distribution            17,212

 “FoodService News has evolved into a star among the various industry publications. In a highly competitive market,
 it stands out by knowing and understanding well its target audience and by delivering extra value to its clients.”

                                                                                                                  Phillip Pavlov
                                                                                              H.J. Heinz Company of Canada Ltd