Web Design Planner Kit
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Web Site Planning Kit Introduction
Establishing your own web site may seem like an overwhelming task, but this Web Site Planning Kit will help simplify that process. It will provide you with the tools necessary to determine what information you should include, how you feel it should be presented, and what results you can actually expect from your web site. So, whether Arborcorp.com is involved in the development of your web site or you utilize a different web development company,
What’s the goal of your website?
Website Goals
* To inform? * To build a community? * To gain valuable market research? * To reduce support and customer service costs? * To reach a broad audience with a message? * To find sales leads? * To conduct e-commerce? * To gain advertising revenue? * To brand your company? * To build trust?
Plan Ahead
These are just some of the many possibilities. Remember, the web is not just a marketing tool - it’s a business tool as well. While it is perfectly okay to have an Internet billboard that simply contains contact information, why settle for that when your site can do so much more? Even the smallest local business can utilize the power of the Internet to be more efficient and to build revenue. Once you start thinking about it, it’s easy to get excited about the potential for your site.
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The Basics
What is your Main Reason for establishing a web site?
Reasons might include: 1 To gain a favorable impression of the company or organization. 2 To develop a list of prospects or organization members. 3 To sell products directly to consumers or businesses (e-commerce) 4 To encourage potential customers or organization members to contact us by phone to consummate a sale or become a member 5 To make available product information and price lists to consumers and/or distributors. 6 To strengthen brand identification – a products-style site.