applying technology to the business of printing Media Planner

applying technology to the business of printing Media Planner 09 www.graphicartsonline.com Insights on Sustainability • pg. 61 Must See ’ems • pg. 6 Exhibitor List • pg. E1 2008 October 26-29, 2008 McCormick Place • Chicago, IL, USA MacDermid printing blankets have a new name. SHOW DAILY OctOber 29, 2008 INTRODUCING Graph Expo: The Industry Connected By Jean-Marie Hershey Learn more at booth 4219 W Upcoming EvEnts Agfa Graphics (Booth 3829) announced that Noteworthy, a 54-year-old family-owned manufacturer of custom printed advertising and promotional products located in Amsterdam, NY, has purchased a second :Dotrix digital printing system. Noteworthy, already familiar with the :Dotrix system, was the first printer in the U.S. to use Agfa’s versatile :Dotrix Modular inkjet press for high-quality printing on plastic bags. hen you think about a trade show like Graph Expo, most of us subscribe to the “If they build it, we will come” theory; that is, we assume that vendors will always be here, no matter what else is happening on the political and economic landscape. Think again, suggests GASC president Ralph Nappi: “Printers need to thank our vendors for coming to the show and for making the investment,” despite potentially offputting predictions of low attendance and sparse buying. It’s an act of esprit d’corp, a calculated leap of faith that may account, in part, for some of the upbeat mood, brisk sales and heavy booth traffic reported for the show thus far. Air Motion Systems (AMS) holds court in a cozy UV “cube” so comfortable and hospitable that visitors often stay for up to an hour, a singular achievement on a fast-paced exhibit floor. “This setting enables us to reconnect with customers and prospects in a relaxed, intimate setting,” says Steve Metcalf, AMS CEO. The company’s approach seems to be working: Metcalf reports steady traffic and a high level of interest in both UV technology and Air Motion’s line of high-performance UV curing systems. Agfa claims to be realizing the fruits of a meticulous campaign organized to reflect customer needs and preferences. “We deliber- ately ordered equipment we knew our customers would be interested in seeing,” a spokesperson said, especially wide-format inkjet and packaging solutions. As a result, traffic in the booth has been “phenomenal,” with demo sessions fully booked. Tom Riley, marketing VP, Gandinnovations (above), says that from his company’s perspective, the show has been very successful. “The volume of attendees is not astronomical, but everyone here is a serious buyer. They are not just here to look.” (Continued on page 4) PressAccess (Booth 4443), a leading supplier of superior pre-owned printing equipment, is announcing a 12-month warranty on certified presses and a new blanket wash exchange program at Graph Expo 2008. Attendees also are invited to register for the chance to win a free component cleaning, courtesy of PressAccess. Count Machinery Company (Booth 4259) announced the sale of two custom Accucreasers to Send Out Cards, LLC, a custom greeting card company in Salt Lake City. The automatic creasing, perforating, and scoring machine—both with slitters added—join an Accucreaser already in use at the company. Education Shares Limelight with Technology I ATTENDEES’ GUIDE Winning solutions at every turn... Register to Attend Now! GRAFECH Engineering USA (Booth 217), a provider of large-format inline sheeters, an exclusive sales and service agreement for the North American market with MABEG, a Germany-based provider of automatic sheet feeders, stackers, quality-inspection systems and more. The partnership “will provide our customers with a broad range of products and local service and support,” says Ray McMahon, president of GRAFECH. “We can offer OEM sales and service support and do retrofits for existing press applications, which will greatly add value to our customers.” An advertisement for Diversified Graphic Machinery should have featured the Majestic Series M106-E. Graphic Arts Monthly is using the www.graphexpo.com Kodak Zi6 Pocket Video Camera with HD capabilities for its daily Graph Expo video updates posted on www.graphicartsonline.com. Discover New Technologies Compare Equipment/ Products Side by Side By Tom O’Rourke ndustry educators, association members and vendors agree on the critical need to provide qualified replacements for the estimated 60,000 members of the “Baby Boom” generation who are expected to begin retiring from the graphic communications industry next year. Recognizing that the future of the industry depends on the skills of its workforce, the Graphic Arts Show Company (GASC) introduced a new element to this year’s Graph Expo: Education Alley, which groups graphic arts education and training institution booths into a single area of the show floor. The special location gives show visitors the opportunity to meet easily with representatives from a number of schools and organizations dedicated to attracting, providing scholarships for, and training the industry’s future employees. The organizations and schools represented include: •The Electronic Document Systems Foundation (EDSF) • Ferris State University • Valley Technical College Fox • Graphic Communication Dept. and GrC Alumni Chapter, Cal Poly • Harper College • International Graphic Arts Education Association (IGAEA) • Pittsburg State University • The Print and Graphics Scholarship Foundation (PGSF) University of Wisconsin-Stout • Representatives of the schools and organizations say they appreciate the Education Alley concept and the exposure it gives their mission within the industry. “Education Alley is great,” notes Dr. James Sours of Pittsburg State University, “the consolidated booth area brings us all together.” Thomas Saggiomo, chairman of the Graphic Arts Education and Research Foundation (GAERF), as well as president and CEO of Agfa Graphics, also underlined the importance of education to the industry. “As a member of the board of directors for the past few years, I have been involved in charting the strategic course of the foundation,” remarks Saggiomo. “ As chairman of the board, it has been my privilege to carry on the foundation’s time-honored tradition of supporting programs that prepare our industry’s workforce for the future. GAERF is actively involved in the devel- opment of plans and directions that will expose a new generation of workers to the outstanding 21st Century career opportunities that this industry has to offer.” Among the actions promoted by GAERF are marketing the value of PrintEd accreditation; reaching members of the “Y” generation where they congregate; convincing companies to contribute scholarship money and encouraging printers to become more involved with local schools and students. “It is very significant that we recently added two new members to the board of GAERF, both educators—Pat Klarecki of Ferris State University and Michael Stinnet (Continued on page 4) INSIDE NPES .................................... page 10 PIA ...................................... page 14 NAPL ................................... page 16 Wide Format .......................... page 22 Mailing & Fulfillment ............... page 42 New Products ........................ page 49 Explore New Applications Find New Vendors/Suppliers October 26-29, 2008 McCormick Place South • Chicago, IL A Supplement to ENGAGE PRINT MARKETS For 2009, Graphic Arts Monthly gives you powerful new ways to reach and engage the $170 billion U.S. printing industry. Your marketing message can be served up in print and online, adjacent to new columns, feature series, and exclusive online content. GAM puts you in touch with printing and graphic communications readers at their preferred points of contact, with expanded multi-channel opportunities: webinars, bloggers, videos and new online utilities and tools. GAM features awardwinning editors and the most popular and knowledgeable industry personalities and experts, teaching and reaching the market with the expanded how-to-do it and how-it-works coverage that our 70,100 subscribers appreciate. * Graphic Arts Monthly Applying Technology to the Business of Printing *Source: BPA Worldwide Circulation Statement, June 2008  2009 EDITORIAL CALENDAR jAN Ad Closing Materials due 12/10/08 12/12/08 Transpromo Technology: Early adopters of: • inkjet webs • toner webs • inline finishers • systems software FEb 1/16 1/21 Green Printing Sustainable Green Printing Partnership Certified Printers: and multi-certified printers MAR 2/6 2/10 Mailing Systems inkjet & digital print & mail systems, addressing, paper processing APR 3/16 3/18 Intelligent Sheetfed Presses Linked to MIS systems and controllers, they tell operators how to proceed. MAY 4/13 4/15 jUNE 5/7 5/12 CovER SToRY Key Technology Trends and Major Printing Industry Events Just In Time GAM101 Platemaking • Top North Scheduling plates American when you are Printers ready to roll • Profiling Sustainable Innovators LEAD FEATURE No. 2 Cover Story Paper for digital and conventional mail production Graphics of The Americas Preview & Adobe Conf. Technology OnDemand Expo: Digital Presses Digital Finishing Software & RIPs Digital Paper Web-to-Print Sustainability: Lean and Green Manufacturing Trends in coated papers: digital, conventional IPA Digital Press Shootout Capital Consulting Suppliers help your business run better PRoCESS MANAGEMENT MIS, JDF, Best Practices Integrating outsourced work into inhouse workflow Servers, Racks & Raids: computer storage systems MIS Systems Imposition proofs Web to print Applications: Software as a service Numbering, personalizing on offset presses 3D Lenticular vALUE ADDED WHERE To PRINT THAT Extras that grow print project value UV curing on sheetfed offset Leading trade printers Sheetfed press foiling systems Specialty Printers Aqueous Coating UV Web Press Curing Systems Sheetfed Offset Embossing and stamping inline Digital photobook print providers BlueBooks trade & specialty printers Hybrid Web Shops Premedia Leaders Newspaper & Prep tradeshops Commercial Print ESSENTIALS Themed product round-ups Folding Machines; Foils, Coating Perfector Presses consumables Ink Matching systems Digital coaters and laminators Small platesetters Six-up sheetfeds Number, ing, scoring, slitting CRoSSMEDIA CoNTENT: New for 2009: Content that runs in print and online • e-GAM NEWS top stories online • TALKBACK Readers online posts • BEST_OF_THE_BLOGS Top thoughts posted by experts • ASK_AN_EXPERT by Ray Prince • PLUGGED IN Stephen Beals downloadables and upgrades • BACK2SCHOOL Webcasts with top printing industry educators EvENTS • Macworld Expo 1/5-9 • GAA Premedia 1/19-20 Naples FL • PODI VII 1/19-21 Las Vegas • Business of Green Media 1/22 San Luis Obispo, CA mail • HP DScoop4 2/19-21 Orlando • Graphics of the Americas 2/26-28 Miami Beach by mark vruno, Executive Editor • PIA Presidents Lewis Awards 3/1-5 Orlando • NAPL Top Mgrs 3/15-18 Tucson • MediaX_Nexpo 3/9-12 Las Vegas • NEHS 3/16-19 Indianapolis • On Demand Expo 3/30-4/2 Philadelphia • Mailcom 4/6-8 Atlantic City NJ • America East 4/6-8 Hershey PA • Offset & Beyond 5/4-6 Las Vegas • NPF Postal Forum 5/17-20 Washington DC • Book Expo 5/28-31 New York City Chief by BILL ESLER, Editor in • IPA Tech Conf. 6/8-10 Chicago FINISHline World-beater BY BILL ESLER Finishing Up Drupa Previe folder-creaser speeds, quick-c ws and more. echnifold says its Turbo-Cre aser is set become the world’s fastest creasing Sharma reported and folding tion for digital on a study for solu- the printers. It IPA that questioned prevalence of at the big drupa is being launched toner cracking print show running plications. See in some digital Germany, through in Dusseldorf May GAM apJune 11. , crease and p.64.) This means that The Turbo-Cre fold formats can now reach aser, on view per hour, double pa’s 18 halls), in Hall 10 (of its fastest competitor 18,000 copies is equipped dru- Harris, with the latest , says Graham Creaser technology managing director rotary Triof Technifold ventor of the of toner cracking that claims to solve the and intechnology. problem on digitally Harris says encouraged allows it to printed stock—and he had been by many customers be finished at the higher solution. Two to of presses and speeds typical finishing manufactudevelop a faster folding machines. agreed to mass rers who have (Last issue, produce the Abhay ing machine and unit are being add a foldannounced as drupa opens. Technifold says it breaking micro-perf has also developed groundand cutting complemen accessories t the speedy to creasing and tem. Harris folding syssays this is his firm’s largest hibit ever. For drupa exthose not at the show, Technifold USA at its own Website you can reach Graph Expo or see them in late October. at Technifold sells of its offerings certain online, where you the systems in action, including can view videos of products that new and patented deal with the cracking problem areas of binding, in the stitching and folding. offline web finisher Scheffer, the Merrillville, IN firm that inline web prefolder invented the in 1978, is launching isher at drupa: a web finan all new QCC sette) offline (Quick Change finishing system Cas(Hall 13). The new QCC cient changeove line is designed to allow effir to finish pre-printed various press rolls from lines with different sizes. Rather web and cut-off than a line, it’s a versatile prefolder dedicated to a single application for print-to-ro ishing. The system can also be customized ll finsimple systems from with entry level phisticated components multi-web systems to soapply remoistena that can perforate, ble pattern glue, spot and coat, diecut, stack multiple flood ribbons, plow ply wetflap fold, appattern handle full-bleed gluer, personalize, insert and trim. Along with the QCC, a high-speed er, designed inline insertspecifically for producing mailers, is being closed-end demonstrated. plans to announce Scheffer says it also an upcoming debut of its ICF ONLINE: go to graphicartso nline.com/dr upa Images courtesy SuSTAINABILITY O Advancements in data handlin g, software, digital presses and integra ted finishing are growing direct mail and transactional-p romotional print. Is Green Print SuSTAINABLE? ty On tap at the Sustainabili were in Printing Conference in printers who are leaders the green effort. But will their customers follow? which has twice several years is Quad/Graphics, printers show no for il prices are dropping but awarded for its participation. the movement to- been to use freight carrisign of dropping out of SmartWay partners agree including effleet fuel efficiency ward greener print practices, who are improving their on transport fuel. ers around shipping and forts to trim back reliance while optimizing logistics giant Arandell Corp., for no idling engines while Wisconsin-based catalog receiving operations (e.g., became a partner in the loads to reduce to unload, combining example, early this month Agency’s SmartWay waiting Quad/Graphics installed U.S. Environmental Protection trucks on the road, etc.). alliance was established four its trucks to reduce idling program. The voluntary auxiliary power units on and shippers to improve in cabs to unload. In years ago between the EPA engines by drivers waiting transport. The one other details of which are the efficiency of freight aligning with the program, involved in the program major printer that has been The growth of digital print and shorter-thanever offset runs on a mix of papers, gives rise to quick makeready scoring (a close-up of rotary TurboCreaser die and anvil from Technifold) regardless of the printing process. T hange cassett e web finishin g cross folder. Based on folder technology traditional web press fanfolders, , the system cutters, line and offline allows indouble-cu tters web finishers to cross-fold products after and they pass through stackers take center stage system’s variable a finishing at drupa. rotary cutter. Unlike the Designed fixed assemblies traditional press used with to work folders, Scheffer ICF cross folder says the with will be adjustable high-speed commodate to ac- digital a variety of printers product lengths and trim sizes. at up to 720 fpm, on a range of Unwinders and Stand paper weights, folders Standard Finishing is premie systems feaSystems is well its offerings sourced known for 21.9×33.4 ture cross-web from Japan’s chip-outs Horizon and Hunkeler in head, and Switzerland. allowing the At drupa, visitors digital presses these two firms can be add to color bleeds to produce fullare seeing the next generation inline. Hunkeler of products that is linked to systems from Standard Finishing HP (Hall 8); the new ing, some to is offer- tions InfoPrint Solube presented (Hall 9); Kodak at the next Graph inkjet and Expo (in Chicago (Hall 5); Nipson 4); Océ (Hall Oct. 26-29). (Hall designed 6); and Xeikon, Hunkeler’s systems f Xerox (Hall Screen and are on view at 8). tra-sensitiv of 14 different stands digital print Hunkeler is and mail propropensity duction exhibitors, also demonstrat speed mail ing highwith its merging, inserting with ing and web-finishi As conti stack- (Hall Pitney Bowes 4), Matthias ers ramp to their offerings. ng solutions integrated Bäuerle (Hall Buhrs (Hall The new Standard 13) and Hunkeler u 14). keler Gen6 Hunsa series unwinders, Around a “Huncolor handling app rewinders, -ready” theme, Hunkeler finishing the expectedofferings integrate to and direct ma Cassette-changeover Photo by Bonnie James for Axode offers variable-data print security with SAFE (Supervision of Automated document Factory & Editing). Key partners include GMC Software, Kodak and Nipson. A verification camera set-up is shown. 28 september 2008 onsumers get bombarded and e-mail messages, daily with print nications, says InfoTrends, while marketers struggle to target even carrying ing messages, marketaudiences and rise above documents. rather than plain-Jane the media clutter. Despite inroads Blending promotional transactional billing and banking by online these messages into services, mailed transaction documents monthly statements—for utility is creating the of marketing vehicles: bills, credit cards, newest plans and the investment transpromo print. like—are still Printers interested packing American boxes, with more in entering this post find themselves than 30 billion field will delivered last year. serving a unique Some 95% of customer because transpromotional this print buying and read, according correspondence is opened is more allied business process to market research to outsourcing than Trends. Yet more firm Info- keting-relate the usual marthan six in 10 d print purchase consumers say they would prefer channels. As a ing-edge medium, to see more colorful leadprinters commu- rate components needed can expect to incorpoto turn transpromoti graphicartsonlin onal e.com C Graphic Arts Monthly Transfor Paper intoming mail 52 june 2008 graphicartson line.com Technifold, Standard Finishing graphicartson line. Image courtesy Axode 28 august 2008 graphicartsonline.com  jULY 6/12 6/16 Folders: Wired for Success JDF integration and programmable presetting make for easier set up, faster runs. AUG 7/13 7/15 On-Press Finishers Diecut, emboss foil or coat on offset sheetfed and webs PRINT 09 SHoW SEP DAILY 8/10 8/12 Largest global print show, in 2009, Chicago, 9/11-16. The Official Show Daily delivers to registered visitors’ hotels. Feature coverage for advertisers Product descriptions for all exhibitors Complete presentation of Must See’ems PRINT 09 PACK/PRINT 09 Product extravaganza, technology trends in: • Workflow • Presses • Finishing oCT 9/14 9/16 Wide Format Print • Grand sized • Monochrome • Offset • Inkjet • digital diecuts Nov 10/12 10/14 Digital Presses • Color • Monochrome • Toner • Inkjet DEC 11/12 11/16 GAM 1st Annual Innovator Awards • InterTech Users • Top Innovators Print 09 Preview Print 09 Preview: Digital Production • Offset Presses • Digital presses • Mailing Pavilion • Workflow & MIS • Wide format Best Practices in Digital Print Unified Workflows Digital and offset from one source BENNIES Cutting & Shaping PIA Annual Premier Inline for Digital Print Awards Issue and Offset Winning ink,paper Book Printing Lines Digital and offset presses and related finishing systems Salary Survey Business optimization and CRM Transpromo Software Drivers for mail management & digital presses Fulfillment services Postcard printers Digital Storefronts • Web-to-Print • VDP • Hybrid Workstream Rush Jobs and upcharges Specialty printers Sheetfed Curing UV, infrared, LED, Hot air Specialty finishing Specialty inks & coatings Book and Tradebinders Intertech Award Winners profiled in the Embossing, Show Daily diecutting Show Co. Pavilions, Theme Days featured. Sheetfed Curing of reticulated coatings Plastic printing Digital papers Ink cans & tubes Uncoated papers Pallet Systems Show Debuts Show Daily Report Short-run digital Best of Print 09 & offset presses Inks & delivery systems NEW CoLUMNS FoR 2009: • HOW IT WORKS Technology illustrated • HOW TO DO IT Step-by-step directions • OPTIMIZER best practices by Kevin Cooper; NEW SERIES FoR 2009: • VALUE ADDED Techniques, technologies to make print bill for more • ESSENTIALS Print basic products grouped by themes • WHERE TO PRINT THAT Trade & specialty print, powered by Graphic Arts BlueBooks directories REGULAR CoLUMNS & DEPARTMENTS • FINISHLINE by Grow Sales • PAPERWATCH by Trish Wales • WORKFLOW by Hal Hinderliter • MAILCENTER by Mark Vruno • TECHWATCH by Henry Freedman • INKETC by Dave Savastano • NOTEBOOK by Bill Esler • 60SECONDS Printers sound-off • FRONTLINE Technology News • EVENTS Industry Calendar • HOW’D THEY PRINT THAT? Adventures in Print EvENTS drupaproducts 1 automatic the ProCut 74 Kama is showcasing en(shown) at drupa, finishing diecutter suction feed board hanced with new adjustcutting force and electronic diecutter is suited ment. The hybrid diecutting, creasing, for high-quality as cold embossing kiss-cutting and foil and well as for hot hologram stamping. It has a new sysquick change for faster tem option hot foil job changes on its world premier for stamping. Having 74 finishing folder-gluer, is the ProFold The ProFold 74 trade binderies. and mailing job printers and ticket pockets g tool cross folders, creates intricate folders. A patent-pendin cases and capacity envelopes, CD www.kama.info shortens set-up. mounting grid • AlphaGraphics 8/1 Chicago • EFI Connect 8/2-5 Las Vegas 4 Designer Office Giveaway • pg. 61 2008 McCormick Place • Chicago, October 26-29, 2008 IL, USA MacDermid printing blankets have a new name. INTRODUCING Graph Expo Delivers Smart Solutions SHOW DAILY OCTOBER 28, 2008 (Continued on page 4) Must See ’ems • pg. 6 Exhibitor List • pg. E1 • PRINT 09 PACK/PRINT 09 9/11-16 Chicago Learn more at booth 4219 formats models in larger Heidelberg Suprasetter and those of bigger presses to match Heidelberg’s at drupa and will be shown other manufacturers the fourth for delivery during become available 162 and Suprasetter 145, quarter of 2008. late systems computer-to-p 190 thermal XL 145 (56´´) will match Speedmaster supply and can also and XL 162 (64´´) 74.80´´ presses up to plates for other the KBA 900 XXL and such as MAN’s 2540 either Resolution is Rapida 185. for plate and six cassettes or 2400 dpi, in as many to 600 plates loading hold up Suprasetformats. The as six different System, Intelligent Diode ters feature an and RIP Prinect workflow integration into Engine; the Adobe Print technology with screentheir preferred users can choose also be production can ing process. Plate station. www. press control activated at the om us.heidelberg.c run under Winolder scanners From SilverFast lets operating systems. dows and Macintosh it supports Kiel, Germany, LaserSoft Imaging, and Heidelberg of Linotype Hell the entire range 350 other and more than high-end scanners OS X 10.5 Vista and Mac full models, on Windows STUDIO, the SilverFast Ai (Leopard). With is written of scanner hardware dynamic range is working on While the scanner be into Tiff data. ed pictures can another job, already-scann the background. ed in further batch-process ration helps Auto-IT8-Calib SilverFast patented right. It is also get the colors color management printers. www. cameras and available for digital SilverFast.com its progress integrating show at drupa Systems. EskoArtwork will Esko and Artwork the now merged integrator offerings from leading solutions aims to be the highlighted The company printing. Among and commercial boxes and for packaging for design of & Studio Toolkits text debuts are Studio control to allow a dynamic content and flexible packaging; files, linked to from Illustrator Esko Software to be edited separate secure databases. updated from production automatically and prepress is a digital design Suite 7 (shown) tools will be complemented PDF preflight providers offering. Enfocus automation content desktop and workgroup by a SWITCH rk.com www.eskoartwo to print. • TransPromo Summit TBD Boston UPCOMING EVENTS Markzware (Booth 5255), a leading developer of preflighting, data extraction and conversion software, is showcasing the photographs of Bob Killen, artist-inresidence for the Mojave National Preserve, US National Park Service. Markzware chose Bob Killen’s breathtaking, photographic works of art to promote awareness of the country’s national desert resources and to give Graph Expo attendees the to enjoy these pictorial stories opportunity from the Mojave National Preserve, located equidistant between Las Vegas and Los Angeles. Jayne Jaderholm, a junior at Barrington High School in Barrington, IL, has several print samples displayed in the manroland booth (1246). Active in the advanced placement art program at school, her work was recently featured in the school’s 2008 fine arts magazine, Nuance. Ms. Jaderholm uses a variety of media for her including watercolor, acrylic, artwork, and uses different types of substrates,oil, and such as canvas, cardboard and metal. “The Future of Digital Through the Eyes of an In-Plant Printer,” is a free open to Graph Expo attendees. session Session held today from 8:30a.m.-10:00a.m. is in Room N427a. Amagic Holographics (Booth 3884) is demonstrating environmentally-friendly eco-paperboard. Metzgers Printing & Mailing installed a Xerox iGen4. See page 8 for more information. Graphic Arts Monthly is using the Kodak Zi6 Pocket Video Camera with HD capabilities for its daily Graph Expo video updates posted on www.graphicartsonline.com. CORRECTIONS: or the third year in a row, the Committee named managementGraph Expo Must See ’Ems information systems (MIS) the most critical technology for printers to employ for success in this changing print market. MIS topped a list of nologies deemed most important for print companies six tech2009 and beyond, with survival in workflow and Web-to-print applications also occupying top spots. Based on the feedback we have received from Graph Expo vendors, the tough economic conditions printers expect to face from now through 2009 have focused their attention on solutions that will enable them to accomplish more with less and drive excess costs out of their operations. That spells W-O-R-K-F-L-O-W. Acknowledging printers’ “tendency not to buy” during an economic downturn, Gary for example. JDF-based Marron, president and Hiflex MIS products focus CEO of Hiflex (Booth 4725) suggests that the on removing the “backwards funnel” of front slump might give printers office administration that an opportunity to consider their real business saps time and money and prevents many needs. For example, says printing firms from growing “Successful printers understand Marron, nesses or exploring new their busithe concept of infrastructure, markets. He cites data too many others are not but that ranks printing as the fourth largest industry good at determining their worldwide but the 50th real administrative costs” because they productivity, pointing to in terms of are single-mindedly focused a tremendous untapped on scrubbing time and labor from their opportunity for suppliers to help printing businesses production processes and increase their efficiency. on installing highly automated “big “MIS, workflow and Web-to-print machines” with blindingly fast makereadies, are all about cost take-out and F By Jean-Marie Hershey • SGIA 10/6-9 New Orleans • MFSA Tampa • DMA 10/17-22 San Diego • PSDA Chicago • Converge Conf. 11/ 9-11 Orlando • Mailcom West • Upcoming: IPEX 2010 5/18-25 Birmingham, England that need equipment and expensed, raising it to are ready to invest shouldn’t $250,000 for comwait panies that purchase less until 2009—doing so than $800,000 of will cost capital assets in 2008. them money. It is vitally important to The current economic the effectiveness downturn could of these tax incentives help separate printing that equipment purfirms that succeed chased is placed in service from ones who fold before or merge. Because 1, 2009. Large capital-equipment January new technology is key to growth, accessing systems need more lead time capital for that technology for engineering and might be the best installation than is typical litmus test for determining for smaller buys. who makes it Here’s an example of and who doesn’t. how printers can benefit by acting now: Let’s With that in mind, Graph say Company A Expo attendand Company B are both ees have two allies: The considering pur2008 Economic chasing a $3.5 million Stimulus Act (ESA), and sheetfed press with a lineup of lending a coater. Company A inks companies available at the a deal at Graph show. Expo to buy it. That firm According to NPES—The is eligible for 50% Association for bonus first-year depreciation Suppliers of Printing, Publishing of and Conlion, plus regular depreciation $1.75 milverting Technologies, the of $245,000 economic stimulus totaling first year depreciation package enacted in February of $1.995 mil2008 provides lion. Assuming a 40% effective huge investment incentives tax for capital equipyields a tax savings of $798,000. rate, this ment sold and installed before 2009. Company B waits until The ESA gives a 50% next year to buy bonus depreciathe press. Although the tion on “depreciable tangible firm would receive property”— a larger regular first year including printing, publishing depreciation than and convertCompany A ($490,000 instead ing equipment—purchased of $245,000), after Dec. 31, it wouldn’t qualify for 2007 and “placed in service” the 50% first-year before Jan. 1, bonus depreciation, resulting 2009. The act also nearly in tax savings doubles the limit of only $196.000. By acting on capital investment this fast, Company A year that can be saves $602,000. P Financing, Incentives Available for Fast-Acting Printers Buying Equipment in ‘08 rinters Want to Save More? Invest Now In addition to the ESA, printers have access to plenty of financing at Graph Expo, including these lenders: International Financial Services (Booth 4225), People’s Capital & Leasing Corp. (Booth 1369), Great Atlantic Capital Corp. (Booth 3736), Equipment Finance Corp. (Booth 973) and RCA Capital Corp. (Booth 3641). NPES includes an online calculator to help printers make informed decisions about investing—it’s at www.npes.org/tax_ calculator08.asp. As always, printers should consult their tax advisers for details about their specific circumstances. INSIDE NPES .................................... page 10 PIA ...................................... page 14 NAPL ................................... page 16 Wide Format .......................... page 26 Mailing & Fulfillment ............... page 42 New Products ........................ page 49 gam08sd_d3_form1.indd 1 10/27/2008 8:56:36 PM 28 may 2008 graphicartsonlin e.com 6 Strong Focus on Technology Applied to the Business of Printing New vALUE-ADDED FEATURE SERIES Coating, curing, foiling, embossing, stamping, mailing services and more: each issue GAM examines enabling technologies that unleash profit. New bACK2SCHooL Regular webcasts in partnership with the Graphic Communications Department at California Polytechnic State University and GAM’s resident experts. New WHERE To PRINT THAT Drawn from the resources of GAM’s resident experts and the Graphic Arts BlueBooks, this new series offers the best resources for specialized printing to the trade. eXPANDeD MANUFACTURED PRojECTS New PRoDUCT SPoTLIGHTS Your resident experts are invited to collaborate with GAM editors to contribute to two new Product Spotlight offerings: How to Do It, and How It Works. GAM advertisers have gained awards and acclaim for dramatic Manufactured Cover projects—sponsored production efforts that tell and show readers the enriched print possible with your technology. For 2009, we expand the options to include inside sections, too. eXPANDeD CUSToM PARTNERSHIPS New CRoSSMEDIA CoNTENT New for 2009, Graphic Arts Monthly print edition will feature the Best of the Bloggists, Talk Back submitted online and strongest pulling news reports from e-GAM. Graphic Arts Monthly teams with key industry players to provide exciting custom-publishing events such as event Show Dailies, NEHS Environmental Conference, Hybrid News & Commercial Supplement. ExPERTS oNLINE at graphicartsonline.com: New Stephen Beals Plugged In, Ray Prince (Ask an Expert), Howie Fenton (Print Trends), Bill Farquharson (Sales), Brian Lawler (Premedia), plus commentary from GAM’s award-winning editors at Print Spotting and Print Shop Talk. New ESSENTIAL PRoDUCTS Themed round-ups every month include 18 key categories readers need to get their work done, such as: ink in cans, color matching systems, six-up and perfector presses, and many more. trenDs by mark vruno, Executive Editor Print Mail’s Digital links Ensuring that mail with personal data gets delivered to the correct recipient. M Since half of all print ultimately hits the mail stream, studies find growing numbers of printers seek to cash in by adding mailing services for their clients. 38 may 2008 graphicartsonline.com ore printers realize adding services that are logical exten- tablished for their customers. “Mailing and fulfillment drives more sions of their print offering, such as mailing, can quickly digital print than anything else,” says print consultant and author contribute to the bottom-line. Even more importantly, C. Clint Bolte. Xerox reports that more than 1 billion trans-promo the move into mail can help strengthen the business re- pages are now printed annually. lationship with customers, say printers, establishing a bond that is The growing attraction of mailing offerings is seen in the connot easily shaken by low-ball pricing. fluence of conferences touching on the subject, many with content Mailing and fulfillment services now account for more than aimed at printers. Last month the NAPL/Mailing & Fulfillment 7% of total annual sales of printers surveyed, according to a recent Service Assn. Conference was held in Napa Valley, near San FranPIA/GATF study. (For comparison, bindery and finishing services cisco. Mailcom convened in Atlantic City, NJ, on April 29-May 2. account for about 15% of total sales, while database management And the U.S. Postal Service holds its National Postal Forum, with represents less than 1%.) A survey at GAM’s Website, graphicart- many topics geared to printers, in Anaheim later this month. sonline.com, finds 60% of respondents offer some kind of mailing services, with another 30% planning to do so in the near future. Mailing and fulfillment drives more digiResults from the PIA/GATF study cited above, entitled “Extal print than anything else, which is why STAFF REPORT panding the Print Market Space: Printers’ Diversification into NAPL and MFSA jointly cover fulfillment. Ancillary Services,” are echoed in research from a Print Industries Market Information and Research Organization (PRIMIR) study, “Benchmarking Non-Print Revenues of Printing Companies.” IsNone of this would matter if there weren’t budget for buying sued last year, it found some 8% of total dollars generated in the mailings, and there is plenty. Despite postal rate hikes and erosion printing industry came from non-print services, including mailing in some other media, U.S. marketers increased their direct-mail management, kit fulfillment and logistics management. That fig- spending 5% last year, to $58.4 billion, says marketing consultancy ure, which translates to about $12.6 billion, is expected to account Winterberry Group. The research group’s annual white paper on for 13% of industry revenues by 2010. vertical trends in direct marketing finds direct mail accounts for The percentages, however,Wide-format finishing entails lots direct-response ad spending. It accounts for all comdo not tell the entire story. Non- 30% of total of one-ups and specialty applications, like car wraps. print services reportedly leverage twice their revenue impact by mercial communications sent through the mail—some 50% of all augmenting print orders. “It’s not these revenues I covet; it’s the re- printing—and includes preparation, print/bind production and tention and acquisition of print business,” as one East Coast sheet- postage for postcards, catalogs and letters. Once the job is printed and laminated, a companfed printer describes his firm’s mailing a strategy. The movement The Winterberry study buttressed Direct ion file can drive ato Group’s decision digital trimming device to create into mailing services is also deeply intertwined with the adoption purchase the first Océ JetStream 2200 inkjet press,component elements for a wrap, although not all the says Don McKof digital printing and variable-print technologies, and the explo- enzie, CEO of the $100-million firm. Its Newprojects go this route. Regardless, some parts of the Jersey facility is one sion in Web-to-print offerings that help printers integrate print, of the country’s largest high-volume direct mail producers. Started hand cutting, a task relegatapplication will require ed to full color with list-processing and mailing services through digital storefronts es- up in April, the new high-speed printer is providingan installer. That’s the bailiwick of Josh Daley, president variable data in a new mailing category, trigger mail. of Daley Visual, a Rancho Cucamonga, CA-based fleet mail Winterberry says direct installer. “Everyone wants continues to outpace one,” says Daley. “Companies want to advertise their most non-digital me- products or services, and even more individuals want their vehicles customized. dia and is expected Some NASCAR race car owners are using vehicle to grow 5% annuwraps, through 2011, their cars—it saves a bundle ally and not painting when repairs are done. Instead of having to repaint the whole car, you can just reprint the panel where there is repair work.” Postal rules vir“Vehicle wraps aren’t difficult to print; but plantually mandate volume ning for the job is a lot more complex than an outmailers to use automated meters. door banner, for example, which is pretty cut and At the National Postal Forum this month, Neopost dry,” says Bryan Mehr of M2 Displays, which prints is showing its IS-480 Digital Mailing System, that handles 150 its vehicle wraps on an Océ 9060 eco-solvent deletters per minute, weighing metering and sealing in one pass. A vice. Durst, Gandinnovations, Gerber, HP, Mimaki, mixed-size self-aligning feeder eliminates the need to sort and post Mutoh, Raster Graphics, Roland, EFI VUTEk and mail grouped by size, thickness or weight. Xerox, among others, also sell solvent and/or ecoide-format printing is one of the fast- solvent printers used to print vehicle wraps. Integrating digital finishing “Each vehicle has different variables; it’s critical est growing segments of the graphic arts to wide format printing is industry. The Graph Expo show in late to make sure you have the right make and model of a mixture of hands-on and October (Chicago) will include an exhibition area of the car,” says Mehr. “Also, you have to make sure the handing off files. Shown is the designer’s concept will work. A logo over a gas cap more than 40,000 sq.ft. devoted to the technology. graphicartsonline.com foliomonth 39 latest EskoArtwork Kongsberg One of the fastest growing segments within wide may look great on the computer screen but in reality XP series digital cutter, which format is vehicle wraps, which turn autos, trains and it might be an issue.” debuted at drupa. Once the wrap is printed onto the vinyl substrate buses into moving billboards. The finishing side of this process is tightly integrated to both the creative and laminated, M2 Displays turns over the installaand printing process. Ideally, these are electronically tion process to Daley Visual. The vinyl is softly laid linked and, when possible, drive digital cutters to out over the vehicle and taped into place, the mateslice precisely tailored components for vehicle wraps rial is pulled tight, the backing is removed and it’s squeegeed onto the vehicle. Door handles, vehicle from the printed material. Typically, the process begins with a digital tem- emblems, windows and lights are hand cut. The process can take up to a full day, dependplate. The Digital Auto Library in Greely, Ontario, Canada, stores more than 7,300 vehicle outline ing on vehicle size and job complexity. Customer templates, to drive printers and cutters to output the expectations deliver another big challenge for appropriate shapes. If included in the vehicle wrap shops providing vehicle wraps. “When you look design, windows, which must be transparent to pas- closely at any vehicle wrap, there’s always a little sengers, will require a different material or printing flaw,” says Mehr. ■ density than the body of the vehicle. SALEScall BY BILL FARQUHARSON The $10 Per Gallon Sales Rep Only so much downsizing is possible before you end up in a suit on a skateboard. the company’s doors were unlocked. While neither of these factors guaranteed success, it made human interaction a little easier. Today we have the phone, unlimited calling plans and voice mail. If your intention is to grow sales without emptying your wallet, a plan is needed. Here’s mine: • Work from home one day per week—How much could you get done if you had one day where no one came into your workspace to gab or grab you? You’ll need to rake your prospecting efforts into a pile and get the bulk of them done in one day. Send letters. Do research. Make calls, calls and more calls. In addition, use this day for your regular client correspondence. Let them know that Monday (if this is your chosen day) is the best time to reach you. For communication purposes, have an IM line open to the plant. • Videoconference when possible—If you can convey your message using web technology, do it. I think it takes a certain skill set to pull it off successfully and you will not necessarily close business without a face to face, but it might save some time and money. • Set your customer’s $10/gal. expectations—Not everyone deserves “drop everything and get there” service, especially not at $10/gal. Your job will include training customers not to expect to see you every time they get a paper cut. Obviously, you want to visit your best clients frequently, but for the others, stay in touch electronically (e-mail, voice mail, etc.). Let them know you love them, but you’d love them enough to see them face to face if they gave you more work. • Make the most of your trips away from the office— When you finally have enough reason to leave the office or house, extensively prepare for the meeting. Get all decision makers in the same room at the same time. Call ahead to confirm. And most important of all: have more than one appointment scheduled so that you maximize your sales efficiency. The single most important part of being a $10/ gallon sales rep is preparation. If you are planning your sales day first thing that morning, you should be sure to schedule time for multiple fill-ups. Thinking differently will make you leaner and greener, and that is the inconvenient truth! ■ DISAGREE: Bring it on: billf@printtec.com 52 AUGUST 2008 ■ FINISHline PRODUCTION by BILL ESLER, Editor-in-Chief Cut and Trim for Vehicle Wraps T W he pastor at my church, Rev. Roy Tripp, tossed out an interesting hypothetical question recently from the pulpit. He said, “What will your life look like at $10 a gallon?” Sorry, Roy, but that’s the last thing I heard of your sermon that day. My mind raced after that as I sought an answer for his query and ended up thinking about sales. What will it be like for my clients when gas reaches European levels? (They currently pay $11 in some places.) This is a conversation that I have been sliding into in recent coaching and training sessions, but as it pertains to time management and sales efficiency more than fuel conservation. Still, there is only so much automotive downsizing you can do (Hummer to SUV to Volvo to Mini to SmartCar) before you end up in a suit on a skateboard. What would your sales life look like at $10 a gallon? At these prices, it is not realistic to expect that we can continue with the tradition of door-to-door cold calling. When I broke into sales in 1982, I’d map out a day’s worth of canvassing. Back then, there were people in the lobby called receptionists and Energy Grows FOR COATING All at once, UV coating is the hot and cool trend. Why the excitement? Breakthroughs trim energy draw. Image by Grant Kessler graphicartsonline.com gam0808_salescall.indd 52 Low-energy PM 8/12/2008 4:48:06LED curing: using Panasonic lamps to cure Toyo inks, a Ryobi press provided a technical demonstration of instant-on UV curing with light emitting diodes, cutting out ozone and trimming power 75%. T here were plenty of surprises at drupa, among the most striking being offset curing using ultraviolet light generated by light emitting diodes—versions of the same low-energy, solid-state lights used in household accent lighting and digital printers. Interest in LED for UV curing stems from its low energy requirements—20% to 25% of that required by conventional UV curing lamps—and the elimination of ozone and heat output. LED lamps are also instant-on, with no warmup period required before going on impression. Ryobi showed UV curing in action in the fifth unit of a 525GX 5-color 13×19´´ press, running Toyo FD LED ink and a lamp developed by Panasonic. Ryobi reported that it has tested LED UV curing at speeds up to 16,000 sph. IST Metz presented a demonstration of its entrance into UV curing via LED. The firm says it has been working on LED based UV curing technology over the past several years, primarily for the inkjet market, where this technology is currently used. “We clearly acknowledge the exciting potential that exists for this technology in the area of reduced energy costs, reduced heat and instant start capabili- ONLINE: go to graphicartsonline.com/graphexpo 42 AUGUST 2008 ■ graphicartsonline.com graphicartsonline.com ■ JULY 2008 17 gam0808_finishline 42 8/12/2008 4:23:34 PM gam0807_F2_CoatCure.indd 17 7/7/2008 3:25:44 PM Personalized URL (PURL) Marketing engage customers • gather information • generate leads • A custom turnkey operation linking the power of Graphic Arts Monthly magazine with the interactive capabilities of the Web. • Engage Graphic Arts Monthly’s 70,100* subscribers using a Personalized URL (PURL) Internet landing page to deliver your relevant and timely product information and solutions. • Achieve higher awareness for your company and products, and build solid business relationships that lead to more sales. 7 HERE’S HoW THE PURL PRoGRAM WoRKS... • We place a unique PURL and marketing message on GAM's cover or on your ad in a GAM issue. Using their customized PURL, GAM subscribers visit your custom web “landing” pages. • We design, develop and host up to five custom web “landing” pages based on your specifications. Web content should include an offer, call to action or actionable tools that create interest and increases response rate. • Custom web “landing” pages can target specific GAM subscriber demographics, i.e., business/industry, job title, geographic location, employee size, location, etc. • All visitor data is captured in real time and can be viewed via a Campaign Dashboard that collects names, addresses, telephone numbers, email addresses, plus other information you need to gain better insight about potential customers. All information is downloadable. Consult with your GAM Rep for Rates *Source: BPA Worldwide Circulation Statement, June 2008  GAM Circulation Is... THE oNLY publication with access to the database resources of AFLewis/GABB THE MoST ExTENSIvE—GAM’s 70,100 circulation** in combination with AFL/ GABB’s print industry database of over 105,000 records* provide the largest industry reach available anywhere THE MoST DETAILED— THE MoST ACCURATE— extensive company and personnel verification of every record AFL/GABB captures more than 100 data fields THE MoST TRUSTED —80 years old, since 1929 Your Message Is Reaching Important Prospects 2% 7% oF GAM SUbSCRIbERS (who answered the question) Do NoT receive American Printer* oF GAM SUbSCRIbERS (who answered the question) Do NoT receive Printing Impressions* **Source: BPA Worldwide Circulation Statement, June 2008 * Source: Publisher’s Own Data, November 2008 GAM Direct Marketing LEvERAGE THE INDUSTRY'S MoST CoMPREHENSIvE PRINT DATAbASE The Graphic Arts Blue Book/AF Lewis LewisList offers the most comprehensive database products available, focused on the commercial printing and allied industries. market information services for the graphic communications industry 9 59,000 records 105,000 contacts 28,000 emails multiple decision-makers detailed equipment profiles continuously updated 99% deliverability guarantee LewisList empowers you to specifically target a greater number of potential customers than advertising alone—making sure your message reaches companies who need your products or services. With nearly 100 geographic, classification and equipment criteria to choose from, your business can build a program to run as wide or as deep as you need. And with data provided in the industry standard Excel format, our service is as convenient as it is powerful. AF LEWIS DATAbASE bRoADCAST EMAIL SERvICES Broadcast Email services from AF Lewis is one of the best ways to target potential customers quickly – ideal for show and event announcements and other time-sensitive messaging. Priced according to list size. More information at graphicartsonline.com. THE CHoICE IS YoURS—AND So ARE THE bENEFITS The benefits of direct marketing with LewisList are many, and so are the number of data-related products we offer—because we know business requirements are different. Some of the services we provide include: AF LEWIS LIST SERvICES Need to reach quick printers in the Midwest with 50 or more employees in their plant who run sheetfed offset equipment? Here is an example of criteria we can use to build your personalized list: • GEOGRAPHY : Indiana, Illinois, Michigan and Wisconsin • BUSINESS CLASSIFICATION: “Quick” or instant printing • EMPLOYEE RANGE: 50+ employees • EQUIPMENT : SheetFed Offset, Single Color, 14" x 20" or smaller, 20 ½" to 39" wide and 40"+ wide We can help you reach your target audience, whoever they might be. MAILING LIST: Company name, address and contact provided on labels or disk for fast, one-time use with your direct mail piece. FULL DATABASE: Complete company demographics provided on disk, for unlimited use throughout the term of the agreement. DATABASE LITE: Company name, address, contact and phone number provided on disk, for unlimited use throughout the term of the agreement. MERGE/PURGE: Your existing database will be merged against your pre-selected dataset from the LewisList, and duplicate names will be purged, providing a current and clean list of data for your demographic. LEAD qUALIFICATION: We qualify your existing database, or allow you to select a customized demographic from ours, to uncover new sales opportunities through telemarketing or broadcast email. CUSTOM DEMOGRAPHIC DATASHEETS: Your data selections – business classification and /or equipment profile – presented in a spreadsheet for true market analysis. FoR MoRE INFoRMATIoN, CoNTACT: Melissa Berke Barnhart, Database Sales 630-288-8541 melissa.berke@reedbusiness.com 10 Online Opportunities @ graphicartsonline.com GRAPHICARTSoNLINE.CoM is a critical industry information resource available 24/7. Our website averages more than 48,000 unique visitors* and 145,000 page views* each month. It is an interactive site with video, blogs, talkback and more. This combined Graphic Arts Monthly and Graphic Arts Blue Book website offers unique features: • Industry News • Industry Search Engine • Blogs, Video, Webcasts • Resource Center • Printer Database • Supplier Database graphicartsonline.com banner and Advertising Specs and Rates AD UNIT Leaderboard . . . Skyscraper . . . . Boom Box . . . . Button . . . . . . . Sponsored Link . . . . . . . . . . . . . . . . . . . . . . . . . SIZE . 728 x 90 . 160 x 600 . 336 x 280 . 125 x 125 . 100 x 100 . . . . . . . . . . . CPM . . $71 . . $94 . $103 . . $65 . . $55 (35 words) • Ads are run of site, and are sold by cost per thousand impressions; rates are net. • 25% premium for Rich Media ads. Contact your GAM rep for rates and availability. oTHER oNLINE ADS: • Expandable banners • Interstitial ads • Peel-back ads • Pop-up and pop-under ads • Floating images *Source: Publisher’s Own Data, November 2008 WEbCASTS Webcasts give you the opportunity to speak directly to prospects and customers, position your brand as a solutions provider and align your company and brand with industry experts and thought leaders. Generate hundreds of leads without asking prospects to leave their offices. Attendees can join the webcast live, or view it in archived form. Graphic Arts Online will handle webcast registration and provide you with all registrants’ information. We will aggressively promote your webcast using: • Targeted e-blasts • Promotional ads in our e-GAM e-newsletter • Impressions on graphicartsonline.com The program includes: • Quality registrants: We provide you with information on the registrants including name, title, company, address, email address, as well as the ability to gather information on their company, buying preferences, purchase authority and more. • Graphic Arts Monthly Editor as moderator. • Live Q&A at the end of the initial session, and the opportunity to answer questions via email from users viewing the archived webcast. • Webcast archived on graphicartsonline.com for 12 months. • Performance-based pricing. Rate is determined by the actual number of registrants delivered. Graphic Arts Online Webcast Program . . . . . . . . . . . $19,000 net* *Based on 250 registrants 11 oNLINE vIDEo Business decision makers are spending more time looking at online video to be informed. 58% of decision makers surveyed by Forrester research in 2008 said they will increase their use of online videos as information sources in 2009. Place your video on Graphic Arts Online to target those who want to learn more about your products and services— see them in action. 1 month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $700 net 3 month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,800 net 6 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,000 net 12 E-GAM e-GAM delivers breaking news to over 19,000† industry professionals every Monday, Wednesday and Friday. We also deliver blog updates, people and company news, and information on upcoming industry events. e-GAM is edited by the Graphic Arts Monthly editorial staff, so e-GAM readers get more than just press releases. They get succinct, interpreted news and information that is critical to the success of their businesses. SPoNSoR AD UNITS AND RATES: Product Spotlight unit (125 x 125 graphic or logo; 35 words of text; link) Top Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $840 net* Second position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $620 net* Third Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $440 net* Top Banner (468 x 60): . . . . . . . . . . . . . . . . . . . . . . . . . . . . $840 net* Skyscraper (160 x 600 on right side) . . . . . . . . . . . . . . . . . . $780 net* *Subject to change. Pricing based on delivery rate x CPM. RESoURCE CENTER E-ALERT A great opportunity to generate sales leads, especially if you have a white paper, video, brochure or something similar to download. An e-alert about your download is sent to our e-audience. If interested, they click through to the Graphic Arts Online Resource Center, where after registering they can get the download immediately, and you get the registration data as a lead. Sold on a cost per lead basis—see your GAM rep for rates. ISSUE ANNoUNCEMENT E-NEWSLETTER A monthly e-newsletter previewing the upcoming issue of Graphic Arts Monthly, sent to 19,000† subscribers. E-MARKETPLACE PRoDUCT SHoWCASE E-NEWSLETTER Monthly e-newsletter showcasing the latest in new technology. Users that click through are taken to the Graphic Arts Online Resource Center, where they register to receive your information. You are sent the registration data as a lead. $575 per edition*; $6,000 net per year .* 12 advertisers maximum per e-newsletter *Pricing based on delivery rate x CPM and is subject to change. †Source: Publisher’s Own Data, November 2008 The Official PRINT 09 Show Daily Reach Ready-To-Invest Prospects at PRINT 09—September 11-16, 2009 THE INDUSTRY’S No. 1. SALES EvENT Graphic Arts Monthly brings two unique offerings to reinforce your advertising message, the Official PRINT 09 Attendees Guide & the Official PRINT 09 Show Daily. Make sure your advertising message is seen BEFORE the show in the Attendees Guide and DURING the show with the Show Daily. These two publications combine massive distribution and compelling content unmatched by any other industry publication! 13 PRINT 09 SHoW DAILY Six action-packed days and five “Live” Show Daily Issues Advertise in the PRINT 09 Show Daily to leverage your investment and create additional booth traffic. Use the communications medium visitors will have in their hands each day to stand out from your competition! The Show Daily offers: • Five fresh daily editions, including late-breaking show news. • Each Show Daily addition will be delivered to thousands of attendee hotel rooms each morning, at show hall entrances and the GAM booth. • Numerous advertising opportunities are available, including booklets, inserts, pop-ups, gatefolds and floor plan pages. Contact your GAM rep for rates and special combination packages: Northeast pete hayes 610.695.8680 phayes@reedbusiness.com Midwest and West Mike Mandozzi 630.288.8520 michael.mandozzi@reedbusiness.com Midwest and Southeast Julie okon 630.288.8534 jokon@reedbusiness.com Classified Advertising Melissa berke barnhart 630.288.8541 melissa.berke@reedbusiness.com Specs and Rates Four-color ads Tabloid . . . . . . . . . . Half-page Island . . . Half-page Horizontal Quarter-page . . . . . . Product Spotlight . . . . . . . . . . . . . . . . . . Final trim size of Show Daily editions: 107/8" x 15" RATES ARE GRoSS AND FoR ALL  ISSUES . . . . . . . . . . . . . . . .107/8" x 15" . .7" x 93/4" . . . .93/4" x 7" . . . .43/4" x 7" . . . .21/4" x 51/2" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $16,500 $13,500 $11,000 . $5,820 . $1,140 Special Positions Please consult your sales representative Inserts Inserts are available in all five issues to a limited number of advertisers . A two-day minimum applies . Please call your representative for more information and rates . SHOW DAILY CLOSES JULY 25 Contact your GAM rep for rates and special combination packages. 1 The Official PRINT 09 Pre-Show Attendees Guide Largest mailing done by the Graphic Arts Show Company LAUNCH AWARENESS EARLY Once again, Graphic Arts Monthly is the exclusive publisher of the Official PRINT 09 Attendees Guide. Mailed in July to over 300,000 U.S. and international prospective show attendees, this is THE largest promotional mailing done by The Graphic Arts Show Company. Distribution includes U.S. trade magazines as well as international books—such as Caractere in France, Converter in the U.K., Australian Printer, Artes Graficas, Canadian Printer, Deutche Drukker and Print India. Additionally, the Attendees Guide is co-mailed with the July issue of Graphic Arts Monthly to a demographic audience throughout the Midwest. Included in this guide are exhibitor listings, booth numbers, seminar schedules, registration information and hotel forms: all information a prospective attendee needs to know while planning their visit. Make sure your advertising message gets in front of industry professionals as they make their plans to attend PRINT 09, the largest North American trade show of the year. PRINT 09 is. . . ADDED CovERAGE Attendees Guide advertisers can boost their message with Show Daily coverage coordinated with exhibit floor events. Schedule photo shoots for contract signings and feature reports with our team of editors covering live news daily. Regular online news will summarize show events at graphicartsonline.com. Banners, live links and integrated online opportunities bring more bang for the buck. Please contact your GAM rep for rates. Specs and Rates Contact your GAM rep for rates and special combination packages: Northeast pete hayes 610.695.8680 phayes@reedbusiness.com Midwest and West Mike Mandozzi 630.288.8520 michael.mandozzi@reedbusiness.com Midwest and Southeast Julie okon 630.288.8534 jokon@reedbusiness.com Final Trim size of the Pre-Show Attendees Guide editions: 77/8" x 101/2" Four-color ads Full-page Ad . . . . . . Half-page Island . . . Half-page Horizontal Quarter-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7" x 10" . . . .41/2" x 71/2" . .7" x 45/8" . . . .3 3/8" x 45/8" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . GRoSS RATES $7,350 $4,830 $4,100 $2,625 ADVERTISING CLOSES JUNE 1 Contact your GAM rep for rates and special combination packages. Classified, e-classified and date services Graphic Arts Monthly’s classified advertising section is a cost-effective way to recruit employees, sell used equipment, and market your products and services. 1 PRINT CLASSIFIED Segmented into categories that make information easy to find, the classified advertising section can help you with a onetime need, or every month. E-CLASSIFIED Have a more immediate need? We can have your e-classified ad posted on our website within 24 hours of approval. Contact Melissa Berke-Barnhart: (p) 630.288.8541, (f) 630.288.8536; melissa.berke@reedbusiness.com bLUE booK ADvERTISING & INTEGRATED MARKETING The Graphic Arts Blue Book, established in 1909, remains the most respected, valuable and most widely circulated trade directory serving printing and allied industries in North America. Eight regional editions reach every commercial print location and are referred to by commercial printers on a regular basis. • 68% of users rely upon it at least once a month* • 30% use it weekly or more* LooKING FoR AD RATES AND SPECS? contact your graphic arts Monthly sales representative for a customized advertising proposal. for Mechanical specs, visit our Website at www.graphicartsonline.com. to submit advertising materials, visit www.ads4reed.com *Source: Publisher’s Own Data, November 2008 Publisher Phil Saran 630 .288 .8530 fax: 630 .288 .8537 psaran@reedbusiness .com VP/Publishing Director Steve Reiss 630 .288 .8807 fax: 630 .288 .8750 sreiss@reedbusiness .com Editor In Chief Bill Esler 630 .288 .8538 fax: 630 .288 .8537 bill .esler@reedbusiness .com Executive Editor Mark Vruno 630 .288 .8447 fax: 630 .288 .8537 mark .vruno@reedbusiness .com Senior Editor & e-GAM Lisa Cross 630 .288 .8539 fax: 914 .739 .1712 lisa .cross@reedbusiness .com Internet Marketing Specialist Maria LeMaire 630 .288 .8531 fax: 630 .288 .8537 mlemaire@reedbusiness .com Sales Representatives Mid-Atlantic & Northeast Regions Pete Hayes 610 .695 .8680 fax: 610 .695 .8682 phayes@reedbusiness .com Midwest & West Regions Mike Mandozzi 630 .288 .8520 fax: 630 .288 .8521 michael .mandozzi@reedbusiness .com Midwest & Southeast Regions Julie Okon 630 .288 .8534 fax: 630 .288 .8537 jokon@reedbusiness .com Classified Advertising Melissa Berke Barnhart 630 .288 .8541 fax: 630 .288 .8537 melissa .berke@reedbusiness .com Contracts and Ad Materials Proofs and Ad Materials Shirleen Kajiwara Production Manager Graphic Arts Monthly 2000 Clearwater Drive Oak Brook, IL 60523 630 .288 .8433 fax: 630 .288 .8537 shirleen .kajiwara@reedbusiness .com Contracts and Insertion Orders Maureen Lesko Ad Services Coordinator Graphic Arts Monthly 2000 Clearwater Drive Oak Brook, IL 60523 630 .288 .8076 fax: 630 .288 .8435 mlesko@reedbusiness .com 2000 Clearwater Drive oak brook, IL 6023 630.2.000 FAx 630.2.37 www.graphicartsonline.com