Media Planner Editorial ProfilE ISO Agent is the merchant

2009 Media Planner Editorial ProfilE ISO&Agent is the merchant acquiring industry’s premier publication, combining timely news and articles on ways to boost revenue with insightful and relevant analysis of long-term trends shaping the industry. The ISO&Agent editorial staff understands that revenue generation and preventing revenue loss are two of the largest concerns of industry professionals. Editors meet with ISO executives, managers and sales agents to learn which subjects are most important to readers. Drawing on expert insight from the ISO&Agent Editorial Advisory Board, editors write articles that lead the way in helping readers understand the elements shaping their careers and businesses. Combining the power of a bi-monthly print publication and the frequency of a weekly PDF newsletter, ISO&Agent delivers unmatched reach and impact to more than 11,500* influential ISOs and agents. Bi-Monthly PuBlication Seven times a year, ISO&Agent is published to provide in-depth, insightful and thoughtful business intelligence on specific topics that affect our loyal subscribers. This print publication is a must-have resource for our subscribers to stay on top of this rapidly evolving industry. From the most prominent trends to cutting edge technology, more than 6,000* subscribers choose to receive ISO&Agent to deliver the news that matters most. Pdf WEEkly EnEWslEttEr ISO&Agent Weekly is a unique email newsletter reaching over 5,500 subscribers‡ ideally suited to today’s fast changing markets and the rapid pace of business. Each issue is filled with strategies, selling tips and tactics, new market opportunities and other vital information for POS sales success. Both ISO&Agent magazine and ISO&Agent Weekly cover relevant and timely topics such as: • Independent Sales Organizations, Processors, Acquirers, Point-of-Sale Equipment • Card organizations such as VISA, MasterCard, American Express, Discover and JCB • Cardholder use of credit and debit cards • Emerging alternative payment methods (ACH, Check 21, biometrics and others) • Emerging vertical markets (QSRs, FSAs, mobile, micropayments and others) • Security and PCI compliance, New and changing markets, Training tips • Upcoming industry events *Publisher’s Own Data, November 2008 ‡ BPA April 2008 Email Audit rennalP aideM 9002 2009 Media Planner rennalP aideM 9002 2009 Media Planner rennalP aideM 9002 circulation Reaching your target audience is the key to potential sales and business success. When it comes to the quality of industry professionals that you want to reach and impact, there’s no comparison to both ISO&Agent and ISO&Agent Weekly. ISO&Agent magazine reaches 6,000** subscribers in the ISO market. Look no further than the leading industry publication to showcase your products and services to these influential professionals. ISO&Agent Weekly* circulation is BPA-audited and reliable. No other weekly industry publication comes close to the breadth, depth and quality of our circulation. CirCulation: 5,893 email subsCribers* 21,244 monthly impressions** CirCulation: 6,000 subsCribers** *Source: April 2008 Email Audit Report **Publisher’s Own Data, November 2008 2009 Media Planner rennalP aideM 9002 2009 Editorial calEndar for iso&agEnt MagazinE ISSUE DATE JANUARy/ FEBRUARy AD CLOSE 1/26 MATERIALS DUE 1/30 COvER STORy New payment technology is constantly in development and coming to market. What are the latest payment technologies that could affect how ISOs and agents conduct their business? BONUS DISTRIBUTION* • ortheast Acquirers Association 2009 WinN ter Seminar, January 27-29, Mt. Snow, VT • outheast Acquirers Association Conference S 2009 Winter Seminar, February, TBA • anadian Payments Summit, C March 22-24, Toronto, CAN • 1st Annual Card Forum & Expo, 2 April 20-22, Marco Island, FL • TA Annual Meeting & Expo, E April 21-23, Las Vegas, NV • TST 2009: The Americas, C May 4-7, New Orleans, LA MARCH 2/24 3/17 3/2 3/24 Merchants buy payment card services to make more money. But what else are merchants looking for and how are they changing? As payment terminals became saturated among merchants, ISOs and agents have found other ways to generate revenue. We examine how compensation structures have changed and gain some insight into how they might evolve. We also uncover the latest trends in recruiting and retention efforts. ISOs face a constant challenge in convincing merchants on why they should spend money to get their payment systems into compliance with the latest security requirements. What are some effective methods ISOs and agents have learned? For the fourth year, ISO&Agent provides an exclusive directory of ISOs and agents, acquiring banks, processors, terminal vendors, ATM ISOs, ATM vendors and a listing of ISO organizations. New products and techniques can be employed to boost sales. We find out what these are. And, ISO&Agent will examine effective training methods that prove to boost sales. APRIL MAy/ JUNE 4/28 5/4 JULy/ AUgUSt 6/23 6/29 • th Annual Midwest Acquirers Association 7 Conference, July 22-24, Lombard, IL SEPTEMBER/ OCTOBER 8/21 8/27 • estern States Acquirers Association Annual W Meeting, September 24-25, Scottsdale, AZ • ACHA Electronic Check Council Meeting, N September 29-October 1, TBA • orward Financial Bank Card Conference, F September, TBA • TM, Debit Card & Pre-Paid Forum, A October 18-20, Las Vegas, NV NOvEMBER/ DECEMBER 10/26 10/30 Check services and merchant cash advances are just a couple of the latest must have products to emerge among the ISO industry. What other new market opportunities are there and what are the best ways for ISOs and agents to capitalize on them to make money? BUyER’S gUIDE ‘09 11/19 11/25 * Bonus distribution is subject to change without prior notice. 2009 Media Planner 2009 ratEs ISO&Agent Weekly PDF e-NeWsletter 1X 7X 13X 34X 48X Page 1 $3,975 $3,575 $2,980 $2,110 — Full Page 2,610 2,350 1,960 1,385 — 1/2 Page 2,030 1,820 1,520 1,075 — 1/4 Page 1,530 1,380 1,145 810 — All rates are gross ISO&Agent MAgAzINE 4-Color 1X 3X Full Page $4,445 $3,995 1/2 Page 3,585 3,230 1/4 Page 3,010 2,705 All rates are gross 6X $3,555 — — ADD 25% 20% 10% 10% 9X $3,230 — — ISO&Agent MAgAzINE SPECIFICATIONS Trim Size 8 x 10 3/4 Live Area Line Screen Materials Binding Printing Closing Dates Marketplace Employment Opportunities Columns 1 column: 2 columns: Inserts 1/ 2 ISO&Agent WEEkLy PDF AD SIzES Units Width Height Full page 7 1/2 9 9/16 1/2 page horizontal 7 1/2 4 1/2 7/10 1/2 page vertical 3 9 6/10 4/10 1/3 page vertical 2 9 6/10 1/4 page 3 5/8 4 1/2 3/4 Page One Banner 7 1/2 Email Thumbnails Add a Thumbnail ad on the email cover for an additional 50% of your earned frequency. PREMIUM POSITIONS Cover 4 Covers 2&3 Page 1 Opp tOC ISO&Agent MAgAzINE AD SIzES Units Width Height Trim size 8 10 3/4 Spread bleed 16 10 3/4 Spread, gutter bleed 15 10 Full Page, bleed 8 1/4 11 Full Page, no bleed 7 10 1/2 2/3 Page 4 10 1/2 Page vertical 4 1/2 7 1/2 1/2 Page horizontal 7 5 1/3 Page square 2 1/2 4 7/8 1/3 Page vertical 2 1/8 10 1/4 Page square 4 1/2 3 3/4 1/4 Page vertical 2 1/8 7 1/2 1/6 Page horizontal 4 1/2 2 1/2 1/6 Page vertical 2 1/8 4 3/4 obligations of the program you select. Any changes in the level of commitment will result in short-rates to the published 2008 rates. Online contracts must be canceled with 30 days with notice in writing. Payment terms: Net 30 Days Payment Remittance Address: SourceMedia, Inc., PO Box 71633, Chicago, IL 60694-1633 Sales Clause & Disclaimers SM reserves the right to cancel or reject any advertising at any time, and to add the word “advertisement” at the top of any copy which in SM’s opinion simulates editorial matter and might be misleading to the reader. SM will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with regulations set forth in the rate card. SM is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any Combination Rates Available to any Customer or General Rate Advertiser who contracts a minimum of six (6) pages in any combination of SourceMedia brands within a given market group. Inserts Furnished inserts are billed at black & white space rates plus non-commissionable mechanical charges. Each side page of an insert will count as one (1) insertion toward combination rates or frequency discounts. Call your Advertising Sales Representative if you require further details. Commission 15% of gross billing to recognized agencies, provided account is paid within 30 days of invoice date. Cancellation Clause (One week prior in writing) Cancellation, in writing, permitted only before ad close date. No refunds will be issued on scheduled pages cancelled after the close date. Cancellations on premium positions will not be accepted. All incomplete schedules are subject to a short rate. All prices quoted are contingent upon fulfilling the government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any combination beyond the control of SM affecting production or delivery in any matter. No conditions printed or otherwise, appearing on the space order, billing instructions or copy instructions which conflict with the publisher’s stated policies will be binding on the publisher. SM’s liability for any error will not exceed the charge for the advertisement in question. SM assumes no liability, if for any reason it becomes necessary to omit an advertisement. SM also reserves the right to limit the size of space to be occupied by any advertisement. Requests for specified position at run of position (R.O.P.) rates are given consideration but no guarantee is made unless the position premium has been provided for in the contract. SM reserves the right to hold advertisers and/or their agencies jointly and severally liable for such monies as are due and payable to the SM. Unless otherwise agreed upon, materials will be picked up from the most recent insertion. rennalP aideM 9002 away from trim all around 133 for 4-color PDFs only. Please see specifications on next page. Saddle stitch Web offset See editorial calendar Column width 3 1/4 Column width 3 1/4 3 per page 2 1/8 4 1/2 Rates and mechanical requirements for inserts furnished upon request. Please contact your sales representative for details. 2009 Media Planner digital and onlinE sPEcifications pDF speCiFiCations We prefer to receive digital advertising files in Adobe’s PDF format created from an Adobe application using the PDF/X-1a:2001 specification. Typically, PDF files are created from Postscript files utilizing Adobe Acrobat Distiller, but PDF’s created directly from InDesign will work as well. We do NOT recommend exporting PDF files directly from your native operating system, Quark or other non-Adobe applications. The results of exporting from non-Adobe applications can be unreliable and will not meet our specifications because the profiles listed below were not used in the creation process. Creating pDF’s From inDesign From the File –> Adobe PDF Presets menu, choose PDF/X-1a:2001. Then choose Export from the File menu. Creating pDF’s From Quark First you will need to create a Postscript file from Quark and then create the PDF with Acrobat Distiller. There are two files you should download and utilize in the creation of both your Postscript and PDF files from our FTP site: postsCript printer DesCription File The PostScript Printer Description (PPD) file is used by Quark and the PostScript for the creation of your Postscript file. Download this file, uncompress, and then place in the following folder for your respective Operating Systems: Ftp://AdDrop:rainbow@Ftpfiles.sourcemedia.com/Distiller%20Settings/DDAPv3_PPD.sit OS 9: Macintosh HD/System Folder/Extensions Folder/Printer Descriptions Folder/ OS X: Macintosh HD/Library/Printer/PPDs/Contents/Resources/en.proj/ Ftp://AdDrop:rainbow@Ftpfiles.sourcemedia.com/Distiller%20Settings/DDAPv3_PPD.zip Windows: C:\WINNT (or WINDOWS in XP)\system32\spool\drivers\w32x86\3 aDobe aCrobat Distiller setting File This Adobe Acrobat Distiller job profile will automatically setup Distiller with the correct settings to create PDFs from your Postscript files. Download this file, uncompress, and then placed in the following folder for your respective Operating Systems: Ftp://AdDrop:rainbow@Ftpfiles.sourcemedia.com/Distiller%20Settings/SourceMedia.joboptions.sit OS 9: Macintosh HD/Application/Adobe Acrobat X/Distiller/Settings/* OS X: Macintosh HD/Users/Shared/Adobe PDF X/Settings/* Ftp://AdDrop:rainbow@Ftpfiles.sourcemedia.com/Distiller%20Settings/SourceMedia.joboptions.zip Windows: C:\Program Files\Adobe\Acrobat X\Distillr\Settings* * X denotes the Adobe Acrobat version. The installation location of your Adobe Acrobat may vary. PostscriPt checklist Prior to making the Postscript file, please check your file to make sure that it meets the following SourceMedia’s specification: Check Page Size • Page size should not be larger than the maximum allowable dimensions. Maximum single page image area is: 11” W X 17” H and maximum spread image is: 22” W X 17” H. • All pages should be built to trim size. All bleed elements should extend 1/8” or more beyond trim size. The trim sizes for our publications are detailed in our rate card. Check Colors used • Ensure all color NOT intended to separate as a spot color is defined as Process color (CMYK) Check Fonts • Ensure that all fonts used are PostScript type 1 fonts. We do not accept TrueType or MultipleMaster fonts. Check Images 1. All images must be CMYK or Grayscale TIFF or EPS between 200 & 300 DPI. 2. Do not nest EPS file into another EPS file. 3. Do not embed ICC profile with images. 4. Total area density should not exceed SWOP standard of 300%. Creating PDF Ads in Acrobat Distiller: 1. Create a PostScript file from your page layout application, using the DDAP PPD that you downloaded. Make sure you only output 1 page per Postscript file. 2. Launch Acrobat Distiller 3. Select the SourceMedia Distiller Job Option 4. Drag your PostScript file on to the Distiller window to create your PDF file. Proofs All color documents must include a SWOP standard color proof. We will attempt to color-match on press, as closely as possible, to what is provided. All B/W documents must include a composite laser. files can be sent on: CD/DVD ROM or via FTP ftP information: (with proofs sent to the indicated address) Set your FTP Client software to the following configuration: FTP Site Address: ftpfiles.sourcemedia.com User Name: AdDrop Password: rainbow Upload files to: /dropbox/AdMaterials When files are uploaded, please notify Production Department. Send files with proofs to: SourceMedia/ISO&AGENT, One State Street Plaza, 27th Floor, New York, NY 10004 Attn: ISO&Agent Trafficking online speCiFiCations SourceMedia uses DART for Publishers to serve ads to its websites. DART for Advertisers clients are encouraged to send Internal Redirects to expedite the ad traffic process. accePted banner formats: • Static GIF • Animated GIF • PEG • Flash (see instructions below) • SourceMedia also accepts redirects from a variety of DART approved third-party Rich Media Agencies such as Atlas, Mediaplex, Point Roll, EyeBlaster, etc. • All files must be 30K or less. • Please note for e-newsletters we cannot serve any rich media redirect tags, 1x1 tracking pixels, or Flash files. adobe flash: We support up to Flash version 9. Please include the following: • Compressed Flash file (*.swf) • A backup GIF or JPEG image file comPiling your *.fla file into a *.swf file: 1.Create the Flash ad in the form of a button. In the button object Action (TOP LAYER): • Use clickTag command as part of the getURL and check the URL Expression box. The clickTag variable means that you do not need to hard code a click through URL or click command into the .swf file. The clickTag variable is given a value in the Rich Media code in DART, which is passed into the clickTag variable in the .swf file once the ad is clicked on. • Set the target Window as blank. Do not check the Window Expression box. • Set the Variables as “Don’t Send.” 2. Use a single click-through URL for your campaign. Button Object Action getURL example: on (release) { getURL (_level0.clickTag, “_blank”); 3. All files should begin with the same file name and may not exceed 12 characters excluding the extension name. (for example, abc468x60.fla, abc.468x60.swf, and abc468x60.gif) 4. In order to preview the background color of your .swf file in DART for Publishers, ensure it is not set in Flash. Instead, set the bottom/ last layer to have a graphic that spans the complete movie, so no matter what the background color is set to, the user will always see the background color. Note: When submitting a Macromedia Flash banner(s), you must supply a compiled .swf file and a standard GIF or JPEG image file used as backup for non-Rich Media enabled browsers. Please Include the URL for each ad campaign. submission information One-pixel border: SourceMedia highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site. Referring URL/link and tracking: SourceMedia will not schedule any campaigns with inactive referring URL/link (destination page/ site) or 1x1 tracking pixels. Email or FtP Information: Send materials and files using the following FTP. Please use the name of the folder or the subject line of the email to specify the name of the product where your ad will run. Email to your online ad traffic coordinator at bernella.henry@sourcemedia.com. FtP Site Address: ftpfiles.sourcemedia.com Username: aduser Password: fulcrum29 rennalP aideM 9002 2009 Media Planner contact FOR MORE INFORMATION, PLEASE CONTACT: Andy Rowe Publisher 312.983.6131 andrew.rowe@sourcemedia.com Theresa Cryns Midwest Advertising Manager 312.983.6179 theresa.cryns@sourcemedia.com Hope Lerman Advertising Director, East Coast 312.983.6102 hope.lerman@sourcemedia.com Nicole Ingersoll West Coast Advertising Manager 312.983.6142 nicole.ingersoll@sourcemedia.com rennalP aideM 9002