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Do What You Say


The bulk of Kessler 's jobs these days is insurance restoration work, and most of that work is performed by in-house staff. That staff, in addition to Kessler, includes a bookkeeper, and estimator and a project coordinator to handle the insurance-related paperwork.

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     Do What You Say
     Colorado remodeler says there are no magical methods, only dependability and trust
     By K e n ne t h W. B e t z

               ark R. Kessler, CAPS,                        both of them as happy as pos-

     M          CGR, CGB, CGP, says
                he knows of no magic
                                                            sible,” Kessler says.
                                                                                                        FAST FACTS: MARK R. KESSLER,
                                                                                                        CAPS, CGR, CGB, CGP
     bullet that will guarantee the                         More paperwork
     success of a remodeling business.                          In addition, he says, insur-            ■   Company: Kessler Construction Co., Inc.
          Yet, the president of Kessler                     ance restoration can be a lot more          ■   Location: Loveland, Colo.
     Construction Co., Inc. in Love-                        detailed than standard remodel-
     land, Colo., has been in business                      ing. “With insurance restoration            ■   Years in business: 20
     for 20 years, and his remodeling                       there’s a lot more paperwork;               ■   Industry involvement: Current chair, Remodelers of Northern
     and insurance restoration business                     that’s probably the biggest chal-               Colorado; HBA of Northern Colorado, board member, membership
     employs 11 people. The company                         lenge,” Kessler says. “We have to               chair; chaired committee to design and establish Web site for
     was founded by his father, Mark                        be very detailed and document                   Remodelers Council: www.northerncoloradoremodelers.com.
     J. Kessler, who passed away two                        everything along the way. Once
     and a half years ago.                                  we’ve finished and get a sign-off
          “What’s kept us going for 20                      from the homeowner, we have to        already gone out and researched          above all, remodelers should
     years is dependability, reputation                     work with the insurance compa-        products and they know what they         continue to learn. “If you don’t
     and trust,” he says. “I’m not                          nies to get paid.”                    want. When it comes to insurance         know something, find somebody
     flashy and I’m not a salesman,                             Another difference is that        claims, the customer hasn’t done         who does. Surround yourself with
     but I believe if you do what you                       while remodelers generally work       that, Kessler explains, “so that’s       people who know what to do,”
     say you’re going to do, that’s what                    with clients who want to embark       where we step in and help them           he says. “There is just no way in
     [clients] want — dependability.”                       on a project, Kessler’s insurance     get their ducks in a row.”               this business that you can know
                                                            restoration clients have been             And while most insurance             everything there is to know about
     Insurance restoration                                  forced into doing something by        restoration customers don’t              construction.”
          The bulk of Kessler’s jobs                        circumstances most l
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