Self-Sufficiency in 2010 by ProQuest

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The Home Asset Management Plan is a unique concept that takes a comprehensive view of a past customer's home and property from the top down. The cornerstone of the concept is the strong relationship of trust and confidence that your remodeling company has earned through past work.

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									 SA LES & M A R K ETING




        Self-Sufficiency in 2010
        By David Lupberger


                  ost remodelers I know                        trust and confidence that your       change over time. It is intended       homeowners for all their prop-

         M        are amending their busi-
                  ness model for 2010.
                                                               remodeling company has earned
                                                               through past work. The goal of
                                                                                                    to invite an ongoing interactive
                                                                                                    dialogue with the client.
                                                                                                                                           erty-related needs in regard to
                                                                                                                                           their ongoing home maintenance,
        This is due to all the changes in                      the program is to provide past           The mind-set change: Upon          repairs, as well as general remod-
        the real estate market in the last                     clients with a reliable and trust-   reading this for the first time, you   eling. The concept allows you,
        24 months. Financing is much                           worthy “partner” or “advisor”        may have the reaction, “we are         the general remodeler, to act as a
        harder to get, and home values                         for maintaining and enhancing        doing most of this now, what is        trusted advisor to assist your past
        have gone down. Most home-                             the value of their home, assisting   the difference?” Instead of look-      clients in managing their most
        owners are being much more                             the client in creating a personal    ing at a client as a good source of    expensive asset, their home.
        cautious in the projects they are                      vision for their property. The       work, and knowing they will call           Objectives of the Home
        doing on their homes. The good                         plan “binds” these three basic       you when they are ready to do          Asset Management Plan:
        news is that you already have                          components:                          some remodeling, the asset man-            • To provide the homeowner
        the basis for your new business                            • Maintenance — Routine          agement plan takes a “proactive”              with a knowledgeable,
        model. They are all of your                                   inspections and service       approach, and has you create a                reliable partner for
        past customers.                                               focusing on such items as     plan where you regularly contact              maintaining and
            The Home Asset Manage-                                    HVAC, lawn maintenance,       them. We don’t wait for the cli-              enhancing the value of
        ment Plan is a unique concept                                 sprinkler systems, alarm      ents to call with their next project          their home and grounds.
        that takes a comprehensive view                               systems, filter changing,     but are proactive in setting up            • To assist the homeowner
        of a past customer’s home and                                 energy cost reduction, etc.   a meeting with them to jointly                in developing a vision of
        property from the top down.                                • Repairs — Small non-           develop a three- to five-year plan            how they would like their
        The cornerstone of the concept                                recurring maintenance         for resolving their facility needs            home to be, and produce
        is the strong relationship of                                 projects such as replacing    and desires before they arise.                a comprehensive plan with
                                                                      a window, repairing a             How is this different f
								
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