Advance Planner commercialradio com au Contents ADMINISTRATION Twelve month

2009 Advance Planner commercialradio.com.au Contents ADMINISTRATION 2009 Twelve-month Calendar AFTRS Course Dates Australian Music Content Return Dates Australian Public Holidays Australian School Holidays APRA Census Disk Due Date Commercial Radio Australia AGM Committee Meeting Dates Complaints Return Dates Daylight Saving Dates Metropolitan Survey Dates Nielsen Training Dates Radio Fest Dates Siren Award Dates Swinburne Course Dates SALES & PROMOTIONAL PLANNING Nielsen AdEx Top Twenty Advertising Categories Nielsen AdEx Top Twenty Advertisers Observance Dates and Special Events by Month Promotion Ideas GENERAL Commercial Radio Stations Map Commercial Radio Australia Ltd Level 5, 88 Foveaux Street, Surry Hills NSW 2010 T 02 9281 6577 E mail@commercialradio.com.au info@digitalradioplus.com.au 2009 Advance Planner commercialradio.com.au JANUARY JAN 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Entertainment & Leisure Recruitment Real Estate Travel & Accommodation Finance Communications Services Food Source: Nielsen AdEx (Jan-Oct 2008) M T W T 1 New Year’s Day International Year of Astronomy International Creativity Month Sudan National Day Cuba Liberation Day F 2 S 3 S 4 $134,111 $69,223 $53,310 $38,292 $35,201 $33,376 $22,063 $16,782 $15,868 $15,680 5 6 7 8 Dec 08 Metro Commercial Radio Advertising Revenue Released 9 10 11 PROMOTIONAL IDEA Stump Me January is about Aussie summers; spending the day at the beach and watching the cricket! Listeners can call in with their music related question for the announcer. If they can ‘stump’ the announcer they’ll win tickets to the Twenty20 at the Sydney Cricket Ground. All winners will go into the draw to win the major prize - a backyard cricket match with the Australian cricket team. Orthodox Christmas Day Siren Awards Round 4 (2009) closes Sydney Festival (to 31 Jan) 12 13 14 15 Nielsen Radio Advisor Basic & Adv. Courses (Syd) Illawarra Folk Festival (to 18 Jan) Martin Luther King's Birthday 16 17 18 DIGITAL RADIO PLUS Digital Radio Countdown! There’s just months to go until the launch of digital radio in Sydney, Melbourne, Brisbane, Perth and Adelaide on 1 May 2009. Listeners can expect to hear extra audio channels, digital quality sound, a pause and rewind facility, plus a new visual aspect to radio with the introduction of scrolling news, sport and weather text and the ability to transmit a picture of a radio host or band, the cover of a CD or an animated logo. Check out www.digitalradioplus.com.au, the digital radio gateway with information on the latest digital receivers available and where listeners can buy them from. Click on to the tutorials and brush up on your digital radio knowledge before the launch. Siren Awards Round 5 (2009) opens First Radio Broadcast (1910) Nielsen Cert. Course Module 1(Syd) Tamworth Country Music Festival (to Muhammad Ali's 26 Jan) Birthday 19 20 21 Nielsen Panorama Course (Syd) Nielsen Cert. Course Module 1(Melb) 22 23 24 Country Music Awards of Australia (Tamworth) 25 Australian Youth Olympic Festival Nielsen Radio Advisor Basic Course (Melb) Nielsen AdViews Course (Syd) Dec Aus Music Content Return due International Internet-Free Day 26 Australia Day Chinese New Year (Year of the Ox) 27 School Term 1 begins (NSW, QLD, SA) International Holocaust Remembrance Day 28 Nielsen Panorama Software Course (Syd) School Term 1 begins (VIC, NT) 29 Nielsen Panorama & AdViews Courses (Melb) Oprah Winfrey's Birthday 30 31 Commercial Radio Australia member fees due Nauru National Day digitalradioplus.com.au School Term 1 begins (ACT) December 2008 1 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 February 1 Australian Music Content Return Due 23rd January 2 9 16 23 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au FEBRUARY FEB 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Real Estate Entertainment & Leisure Travel & Accommodation Finance Recruitment Food Media Communications Source: Nielsen AdEx (Jan-Oct 2008) M T W T F S S 1 $121,272 $79,877 $51,841 $50,215 $39,257 $38,438 $35,918 $27,031 $24,338 $21,165 2 AFTRS - Grad Cert PD begins School Term 1 begins (WA) Groundhog Day (USA, Canada) World Wetlands Day 3 4 5 6 National Multicultural Festival begins (ACT) Waitangi Day (NZ National Day) Jan 09 Metro Commercial Radio Advertising Revenue Released 7 8 Nirvana Day (Buddhism) International Duchenne Awareness Week PROMOTIONAL IDEA Vote with your head or your heart? On the lead up to Valentine’s Day, listeners can text in their preferred date in a daily SMS listener poll. Each day, two different dates will be up for the vote – swanky dinner out for two? Couples skydiving? Personal chef at your house? A night in with pizza and movies? A voter will be randomly chosen from the group that voted for the most popular date, and that will be their prize! Nielsen Cert. Course Module 1 & 2 and Panorama Courses (Bris) School Term 1 begins (TAS North) Safer Internet Day Research Committee & Brand Committee Nielsen Cert. Meetings Course Module 1& Nielsen Radio 2 (Syd) Advisor Basic & Sri Lanka Adv. Courses Independence Day (Syd) 9 AFTRS - Grad Dip Broadcasting begins Random Acts of Kindness Week 10 11 Nielsen Cert. Course Module 1(Melb) Nielsen Radio Advisor Basic & AdViews Courses (Bris) School Term 1 begins (TAS South) 12 AFTRS - Sales courses & Copywriting course begin 13 Perth International Arts Festival (to 8 Mar) Glen Innes Show (to 15 Feb) 14 Valentine's Day National Servicemen's Day Library Lovers Day 15 RESEARCH AND PLANNING Radio Audience Measurement In order to reflect today’s changing media landscape Nielsen Media Research, have implemented some enhancements to the radio audience measurement process of which were in place from Survey 1, 2009. Key Enhancements introduced this year in the Metropolitan markets include: The use of a modernised A4Sticker vs. the pre-listed stations – this will cater for the additional Digital radio stations. Platform capture – we can now capture data on how people are listening whether it is via an AM/FM radio, live streaming online or using a Digital radio. 24 hour capture across all surveys (includes regional) – it’s an untapped revenue / client opportunity. New recruitment method – Random selection using the Last Birthday Method, where one person is recruited per home providing greater data quality control. To find out more visit www.commercialradio.com.au. Serbia National Day 16 17 18 19 20 21 22 81st Academy Awards Tropfest Film Festival St Lucia National Day Nielsen Panorama Course (Syd) Nielsen Radio Lithuania Clarence Jazz Advisor Basic Independence Day Festival (to 22 Feb) Course (Melb) John McEnroe's Kosovo Gambia National Birthday Independence Day Day Nielsen AdViews Course (Syd) Jan Aus Music Content Return due Commercial Radio Australia Jan IAS due 23 24 25 26 27 28 Commercial Radio Australia member fees due Dec Qtr BAS due Guyana National Day Nielsen Panorama Software Course (Syd) Nielsen Cert. Metro Survey 1 Results Released Course Module 2 (Melb) Shrove Tuesday/ Pancake Tuesday Ash Wednesday Kuwait National Estonia Independence Day Day Siren Awards Round 5 (2009) closes Sunnies for Sight Day Schools Clean Up Nielsen Panorama Day Canberra Show & AdViews (to 1 Mar) Courses (Melb) January 1 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 March 30 31 3 10 17 24 4 11 18 25 5 12 19 26 6 7 13 14 20 21 27 28 1 8 15 22 29 Metropolitan Survey 1 Results Released 24th February 2 9 16 23 The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. commercialradio.com.au 2009 Advance Planner commercialradio.com.au MARCH MARCH 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Entertainment & Leisure Real Estate Travel & Accommodation Finance Recruitment Food Communications Toiletries & Cosmetics Source: Nielsen AdEx (Jan-Oct 2008) M $190,198 $98,524 $70,282 $62,182 $47,677 $46,779 $39,754 $33,955 $27,464 $25,558 30 31 Metro Survey 2 Results Released Commercial Radio Australia member fees due T W T F S S 1 1st Day of Autumn Clean Up Australia Day Australian Women's History Month 2 Siren Awards Final Call (2009) opens Swinburne - Grad Dip (Arts) Commercial Radio begins Labour Day (WA) Orthodox Easter preparations begin 3 4 Nielsen Cert. Course Module 1 (Syd) Australian Broadcasting Summit (to 5 Mar) 5 Nielsen Radio Advisor Basic & Adv. Courses (Syd) World Book Day 6 7 8 PROMOTIONAL IDEA Grand Formula Number 1! March is the month of the Australian Formula One Grand Prix in Melbourne and in exchange for double pass Grandstand tickets; listeners battle it out over mathematic formulas thrown at them by the announcer. The first to give a wrong answer is out of the game and the other wins! Girls' Day (Japan) Bulgaria National Day World Day of Prayer Central Coast Country Music Festival (to 8 Mar) Mardi Gras Parade Sydney Harbour International Ghana Women's Day Independence Day Week (NSW) 9 Labour Day (VIC) Canberra Day (ACT) Adelaide Cup (SA) Eight Hour Day (TAS) 10 Feb 09 Metro Commercial Radio Advertising Revenue Released 11 Nielsen Panorama Course (Syd) Nielsen Cert. Course Module 1 (Melb) 12 Nielsen AdViews Course (Syd) Mauritius National Day 13 Siren Awards Final Call (2009) closes Coeliac Awareness Week 14 International Pi Day Albert Einstein's Birthday 15 Seniors Week (NSW) Melbourne Fashion Festival (to 22 Mar) DIGITAL RADIO PLUS Campaign on-air! It’s the radio you know and love plus....The Digital Radio Plus $10 million dollar on-air awareness campaign is about to begin. The first phase in the campaign will be a tease tactic introducing the digital radio brand to listeners. Phase two will outline the new capabilities and benefits of digital radio and generate excitement in preparation for a Mothers’ Day retail promotion. Phase three will drive the usage of digital radio as the switch-on takes place and promote a simultaneous five state capital “Listener Event”. 16 2009 ACRA Entries Open Siren Awards Round 1 (2010) opens International Brain Awareness Week 17 St Patrick's Day Celebrate our Cultural Diversity Week (VIC) 18 Nielsen Panorama Software Course (Syd) Nielsen Radio Advisor Basic Course (Melb) 19 20 21 22 Nielsen Radio Advisor Adv. Course (Melb) Goulburn Show (to 22 Mar) Feb Aus Music Harmony Day Content Return World Poetry Day World Down due Sun-Earth Day Syndrome Day World Forestry Tunisia Independence Day Day World Water Day 23 World Meteorological Day Pakistan National Day 24 Nielsen Cert. Course Module 1, Panorama & Radio Advisor Adv. Courses (Bris) World TB Day 25 Commercial Radio Australia Feb IAS due Nielsen Radio Advisor Basic & AdViews Courses (Bris) Ride2School Day (VIC) Greece Independence Day 26 27 28 29 Daylight Saving ends (WA) Arthritis Awareness Week digitalradioplus.com.au Nielsen Panorama & AdViews Courses (Melb) Australian Formula One Grand Prix Earth Hour 2009 (Melb) (to 29 Mar) National Youth Bangladesh Tobacco Free Day National Youth Independence Day World Theatre Day Week February 1 2 9 16 23 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 April 1 2 9 16 23 30 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 Metropolitan Survey 2 Results Released 31st March The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au APRIL APRIL 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Entertainment & Leisure Real Estate Travel & Accommodation Finance Recruitment Food Communications Insurance Source: Nielsen AdEx (Jan-Oct 2008) M $144,830 $79,708 $55,548 $52,631 $39,001 $38,124 $32,599 $29,861 $22,413 $21,021 T W 1 T 2 F 3 School Term 1 ends (VIC, NT) Eddie Murphy's Birthday S 4 S 5 Daylight Savings ends - (NSW, ACT, VIC, SA, TAS) Palm Sunday Research Committee & Brand Committee April Fool's Day Meetings Nielsen Cert. Nielsen Radio Course Module 1 Advisor Basic & & 2 (Syd) National Smile Day Adv. Courses (Syd) Melbourne International International Childrens' Book Comedy Festival Day (to 26 Apr) National Trust Heritage Festival (NSW) 6 7 Mar 09 Metro Commercial Radio Advertising Revenue Released World Health Day PROMOTIONAL IDEA . Eggs-hibit Target your Easter promotion at pre-teens and their parents by inviting them to decorate hard boiled Easter eggs to enter into a public outdoor “eggs-hibit” at a sponsor’s location. The most innovative creations will win the major prize and patrons can vote for their favourite “people’s choice”. Follow up by adding photos of all the entries on your website for listeners to view. APRA Jan-Mar Census Disks due School Term 1 ends (NSW, ACT, SA, WA) Sydney Royal Canberra Survey Easter Show (to 22 1 Results Relased Apr) Byron Bay Blues & Wollongong Survey 1 Results Roots Festival (to Good Friday 13 Apr) Released 8 9 10 11 12 Easter Sunday 13 Easter Monday School Term 1 ends (QLD) 14 School Term 2 begins (NT) Easter Tuesday (TAS) 15 Nielsen Panorama Course (Syd) Nielsen Cert. Course Module 1 (Melb) 16 Nielsen AdViews Course (Syd) Queen's Birthday (Denmark) 17 Mar Aus Music Content Return due Orthodox Holy Friday Syrian Arab Republic National Day 18 19 DIGITAL RADIO PLUS One Month to go! One month to go until the launch of digital radio. Digital radio is free-to-air. Listeners just need to buy a new digital receiver to start listening to the radio they know and love… plus a whole lot more. Start promotional giveaways of digital receivers and direct listeners to the www.digitalradioplus.com.au website so they can enter their postcode or SMS 0409DRPLUS (0409 377 587) their postcode to find out if they can receive digital radio in their area. Zimbabwe National Day Orthodox Easter Sunday 20 School Term 2 begins (VIC, QLD) Global Action Week 21 Creativity and Innovation Day Nielsen Panorama Software Course (Syd) Nielsen Radio Advisor Basic Course (Melb) Office Professional's Day Earth Day National Close the Gap Day 22 23 24 Newcastle Survey 1 Results Released Jan-Mar Complaints Returns due National Coin for a Cord Day Wish Day 25 ANZAC Day World T'ai Chi & QiGong Day (World Healing Day) 26 International Day of the Dog Tanzania Union Day 27 School Term 2 begins (SA) South Africa Freedom Day 28 digitalradioplus.com.au School Term 2 begins (NSW, ACT) Nielsen Panorama & Adviews Nielsen Cert. Courses (Melb) Course Module 2 Gold Coast (Melb) Survey 1 Results School Term 2 Released begins (WA) Commercial Radio International Australia member Dance Day fees due Israel International Guide Independence Day Dog Day 29 30 March 30 2 9 16 23 31 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29 May APRA Jan-Mar Census Disks Due 9th April 1 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 31 The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au MAY MAY 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Entertainment & Leisure Real Estate Finance Food Travel & Accommodation Recruitment Communications Insurance Source: Nielsen AdEx (Jan-Oct 2008) M $153,239 $87,478 $53,028 $47,017 $42,255 $41,521 $40,424 $34,016 $24,491 $23,397 T W T F 1 Digital Radio Switch-on (metro) S 2 S 3 National Orienteering Day World Press Freedom Day Poland National Day Information Awareness Month National Family Reading Month Jelly Baby Month Fair Trade Starlight Day Fortnight 4 National Mothering Week Australian Dance Week Labour Day (QLD) May Day (NT) 5 Nielsen Cert. Course Module 1 & 2 and Panorama Courses (Bris) World Asthma Day Boy's Day (Japan) 6 Nielsen Radio Advisor Basic & AdViews Courses (Bris) Sigmund Freud's Birthday 7 8 9 10 Mothers’ Day World Lupus Day National Families Week PROMOTIONAL IDEA Digital Radio Plus! Digital radio switches on in metro cities on 1 May and what better way to get listeners excited than by giving out a digital radio every hour on-air! You could also have listeners ‘PUT a PLUS’ in a stranger’s day with random acts of kindness to win a major prize pack, which includes a Digital Radio. AFTRS - Grad Cert PD residential w/end World Red Cross and Red Crescent Day European Union Israel National Day Europe Day 11 Apr 09 Metro Commercial Radio Advertising Revenue Released National Volunteer Week 12 Metro Survey 3 Results Released Mar Qtr BAS due National Literacy and Numeracy Testing International Nurses Day 13 Nielsen Cert. Course Module 1 (Melb) Cannes Film Festival (to 24 May) Stevie Wonder's Birthday 14 2009 ACRA Entries Close 15 16 17 RSPCA Million Paws Walk National Archaeology Week World Information Society Day Norway Constitution Day DIGITAL RADIO PLUS 1 May switch-on! Digital Radio is on-air and available in metro cities now! With a new digital receiver listeners in Sydney, Melbourne, Adelaide, Perth and Brisbane can now listen to additional audio channels, digital quality sound, use a pause and rewind facility, plus see the new visual side to radio, with text, photos and logos on screen. To see the range of digital receivers available and where you can buy them visit www.digitalradioplus.com.au. Paraguay National Day Loud Shirt Day Walk Safely To School Day Plane Crazy Day 18 National Career Development Week Sydney Writers' Festival (to 24 May) International Museum Day 19 20 Nielsen Cert. Course Module 1 (Syd) Nielsen Radio Advisor Basic (Melb) 21 Commercial Radio Australia Apr IAS due Nielsen Radio Advisor Basic & Adv. Courses (Syd) Nielsen Radio Advisor Adv. Course (Melb) digitalradioplus.com.au Wee Week Siren Awards Round 1 (2010) closes Apr Aus Music Content Return due National Mathematics Day International Day for Biological Diversity 22 23 Kidney Health Awareness Week World Turtle Day 24 SIREN AWARDS The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. Siren rounds are bi-monthly with an Annual Awards ceremony held in May to announce the overall Gold Siren winner. The Gold Siren winner wins a trip for two to Cannes and tickets to attend the 56th Cannes International Advertising Festival, to be held in June. In 2008, the Australian Gold Siren winner also went on to take out a Cannes Silver Radio Lion award. Think you’ve got what it takes? Enter now at sirenawards.com.au. 25 2009 NA2R Entries open Siren Awards Round 2 (2010) opens Financial Planning Week Australian Library and Information Week 26 27 Nielsen Panorama Course (Syd) National Reconciliation Week National Simultaneous Storytime Bundaberg Show (to 29 May) National Sorry Day Nielsen AdViews Course (Syd) Nielsen Panorama & AdViews Courses (Melb) Australia's Biggest Morning Tea Kylie Minogue's Birthday Ethiopia National Day 28 29 School Term 1 ends (TAS) International Day of United Nations Peacekeepers 30 31 Commercial Radio Australia member fees due World No Tobacco Day Odd Socks Day FA Cup Final April 1 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 4 11 18 25 5 12 19 26 June 1 2 9 16 23 30 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 Metropolitan Survey 3 Results Released 12th May 8 15 22 29 sirenawards.com.au The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au JUNE JUNE 2008 ADEX TOP TEN ($’000’S) Retail Motor Vehicles Entertainment & Leisure Real Estate Travel & Accommodation Food Finance Recruitment Pharmaceutical Insurance Source: Nielsen AdEx (Jan-Oct 2008) M 1 1st Day of Winter Renal Awareness Month Sydney Children's Hospital Gold Week (NSW) Foundation Day (WA) T 2 W 3 Nielsen Panorama Software Course (Syd) Mabo Day 56th Sydney Film Festival (to 21 Jun) T 4 Research Committee & Brand Committee Meetings F 5 S 6 S 7 $204,435 $106,391 $69,868 $50,443 $49,050 $44,659 $41,350 $37,956 $30,061 $30,034 Italy - Foundation of the Republic Queensland Day (QLD) Barunga Festival (NT) World Environment Sweden National Day Day Kids Day 8 Queen's Birthday (all states except WA) World Oceans Day 9 May 09 Metro Commercial Radio Advertising Revenue Released 10 Nielsen Cert. Course Module 1 & 2 (Syd) Nielsen Cert. Course Module 1 (Melb) Portugal Day 11 Nielsen Radio Advisor Basic & Adv. Courses (Syd) 12 World Day Against Child Labour Philippines Independence Day Russian Federation National Day 13 14 Refugee Week World Blood Donor Day PROMOTIONAL IDEA That’s Dicey The Announcer is in charge of the listener’s fate by rolling the dice. The prize can always remain the same, for example $5000 or a year’s worth of petrol - but what the listener does in order to win the cash will be determined by whether the dice comes up as odds or evens. An even number can be something simple such as singing on-air, but an odd number would be more challenging – like swimming with sharks or eating an exotic delicacy! This will test how far some listener’s will go to win the cash. 15 School Term 2 begins (TAS) International Men's Health Week 16 Nielsen Cert. Course Module 1 & 2 and Radio Advisory Adv. Courses (Bris) 17 Nielsen Radio Advisor Basic Course (Melb) Nielsen Radio Advisor Basic & AdViews Courses (Bris) Iceland National Day 18 19 School Term 2 ends (NT) May Aus Music Content Return due 20 UN World Refugee Day Lionel Ritchie's Birthday 21 2009 Cannes Lions Festival (to 27 Jun) Drug Action Week World Music Day RESEARCH AND PLANNING Effectiveness of Radio + Online research A number of advertisers partnered with Commercial Radio Australia to demonstrate through case studies that commercial radio is effective driving audiences to engage online and directly respond to radio campaigns Over 80% of people who hear a relevant radio commercial referring to a website have visited a website as a result. Commercial Radio generated an increase of 145% of page impressions to a company’s website during a four week radio campaign for an iconic finance brand. Commercial radio generates more visits to a web page if the website is mentioned in a commercial. For more information on this study go to: www.commercialradio.com.au. 22 Wimbledon (to 5 Jul) Meryl Streep's Birthday 23 Metro Survey 4 Results Released United Nations Public Service Day Commercial Radio Australia May IAS due 24 Nielsen Panorama Course (Syd) Nielsen Cert. Course Module 2 (Melb) Nielsen AdViews Course (Syd) Nielsen Panorama & AdViews Courses (Melb) Croatia National Day Slovenia National Day Mozambique Independence Day 25 26 School Term 2 ends (VIC, QLD) Red Nose Day Madagascar National Day 27 28 29 30 Commercial Radio Australia member fees due May 1 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 31 July 1 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 Metropolitan Survey 4 Results Released 23rd June 6 13 20 27 7 14 21 28 8 15 22 29 commercialradio.com.au The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au JULY JULY 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Entertainment & Leisure Real Estate Travel & Accommodation Food Finance Recruitment Communications Media Source: Nielsen AdEx (Jan-Oct 2008) M $145,095 $81,337 $56,509 $40,223 $38,530 $36,445 $35,543 $31,522 $24,926 $22,564 T W 1 Nielsen Panorama Software Course (Syd) Tartan Day Canada Day T 2 F 3 2009 NA2R Entries close School Term 2 ends (ACT, SA, WA) Belarus National Day S 4 S 5 Tour de France (to 26 Jul) USA Independence Day NAIDOC Week Venezuela International Day National Day of Cooperatives 6 7 Jun 09 Metro Commercial Radio Advertising Revenue Released Star Festival (Japan) Solomon Islands National Day 8 9 Nielsen Radio Advisor Basic & Adv. Courses (Syd) AFTRS - Sales courses & Copywriting course begin Constitution Day Adelaide Festival of Ideas (to 12 Jul) 10 11 12 PROMOTIONAL IDEA Banner Blitz With the Aussie football season now in full swing, stations can announce which games they will be blitzing, on the lookout for the best homemade banner. Announce in advance which game your staff will be at each week and for fans to include your station name/ slogan to be in with a chance. Dalai Lama's Birthday Nielsen Cert. Course Module 1 (Syd) School Term 2 ends (NSW) Bahamas World Population Independence Day Day National Diabetes Week 13 14 15 Nielsen Panorama Course (Syd) Nielsen Cert. Course Module 1 (Melb) 16 17 APRA Apr-Jun Census Disks due Schools AIDS Day 18 19 RESEARCH AND PLANNING Digital Radio Plus New advertising opportunities presented by Digital Radio are ideal for targeting niche audiences. Special digital radio only programming can offer advertisers branded content and program sponsorship. The new graphic capabilities are well suited to supporting live and pre-recorded reads. Digital Radio offers creative flexibility, by making it possible for advertisers to combine strong audio and visual elements. Drama, humour, and intrigue can all be carried across the Digital Radio platform. To learn more about Digital Radio Plus visit digitalradioplus.com.au. School Term 3 begins (VIC, QLD) Bastille Day (France) Nielsen AdViews Course (Syd) 20 School Term 3 begins (ACT, SA, NT) Colombia National Day 21 School Term 3 begins (WA) Belgium National Day 22 Nielsen Panorama Software Course (Syd) Nielsen Radio Advisor Basic Course (Melb) Siren Awards Round 2 (2010) closes June Aus Music Content Return due National Stress Nielsen Radio Down Day Advisor Adv. Melbourne Course (Melb) International Film Egypt National Day Festival (to 9 Aug) 23 24 25 26 National Stepfamily Awareness Day Mick Jagger's Birthday Liberia National Day Maldives National Day 27 Siren Awards Round 3 (2010) opens School Term 3 begins (NSW) Devonport Jazz Festival (to 29 Jul) 28 Nielsen Cert. Course Module 1 & 2 and Panorama Courses (Bris) Peru Independence Day 29 30 31 Newcastle Survey 2 Results Released Apr-Jun Complaints Returns due CRA member fees due digitalradioplus.com.au Nielsen Panorama & AdViews Courses (Melb) Nielsen Radio Morocco - Throne Advisor Basic & Day AdViews Courses Vanuatu (Bris) Independence Day June 1 8 15 22 29 2 9 16 23 30 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 August APRA Apr-June Census Disk Due 17th July 31 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29 2 9 16 23 30 The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au AUGUST AUG 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Entertainment & Leisure Real Estate Finance Travel & Accommodation Recruitment Food Communications Media Source: Nielsen AdEx (Jan-Oct 2008) M 31 Commercial Radio Australia member fees due Malaysia National Day T W T F S 1 Horses' Birthday Family History Week World Breast Feeding Week International Clown Week Switzerland Day S 2 $211,918 $117,413 $66,334 $53,164 $50,679 $47,782 $41,305 $36,202 $31,570 $30,208 National Tree Day International Friendship Day 3 New South Wales Bank Holiday (NSW, ACT) Picnic Day (NT) Energy Safety Week (NSW, VIC, QLD, SA) 4 PROMOTIONAL IDEA Dirty Laundry Get callers to reveal their dirty laundry onair… A hidden secret? A dark past? Something they haven’t had the nerve to tell someone? The person with the most scandalous story will have their life made over with a prize pool of home renovations and furnishings, new car and a holiday - so they can clean up their act! Tickets to RadioFest 2009 on sale National Radio Conference & ACRAs 2009 ACRA Finalists announced Nielsen Cert. Course Module 1 & 2 (Syd) 5 Research Committee & Brand Committee Meetings Nielsen Radio Advisor Basic & Adv. Courses (Syd) Hiroshima Day Bolivia Independence Day 6 7 8 9 International Day of the World's Indigenous People Singapore National Day Jeans for Genes Day Garma Festival (to Mary MacKillop's 9 Aug) Day 10 Jul 09 Metro Commercial Radio Advertising Revenue Released Ecuador National Day 11 Metro Survey 5 Results Released Jun Qtr BAS due 12 13 14 15 Congo Independence Day India National Day Liechtenstein National Day 16 National Glaucoma Week Madonna's Birthday SIREN AWARDS SiVi SiVi is an interactive web-based portal made up of the craziest and funniest audio from locally and around the globe. SiVi acts as a means of inspiration for creatives to write better radio and a way to share content with friends and colleagues. We want you to submit any commercials, demo’s and outtakes you come across - including the witty or just plain bizarre to the Siren website – visit sirenawards.com.au and follow the prompts to SiVi. Nielsen Cert. Course Module 1 (Melb) Royal National Agricultural Show Day (QLD) International Youth International LeftHanders' Day Day 17 18 19 20 21 July Aus Music Content Return due Commercial Radio Australia Jul IAS due Beginning of Ramadan 22 23 Indonesia Independence Day Vietnam Veterans' Day Nielsen Panorama Course (Syd) Nielsen Radio Advisor Basic Course (Melb) Nielsen AdViews Afghanistan Independence Day Course (Syd) Children's Book Week Be An Angel Day Hearing Awareness Week 24 Keep Australia Beautiful Week Ukraine National Day 25 Uruguay Independence Day Sean Connery's Birthday 26 Nielsen Panorama Software Course (Syd) Nielsen Cert. Course Module 2 (Melb) 27 Nielsen Panorama & AdViews Courses (Melb) 28 29 30 July 1 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 September 1 2 9 16 23 30 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 Metropolitan Survey 5 Results Released 11th August 7 14 21 28 8 15 22 29 sirenawards.com.au The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au SEPTEMBER M SEPT 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Entertainment & Leisure Real Estate Food Travel & Accommodation Finance Recruitment Toiletries & Cosmetics Media Source: Nielsen AdEx (Jan-Oct 2008) T 1 1st Day of Spring National Spina Bifida Awareness Month Save the Koala Month National Biodiversity Month Landcare Week Wattle Day W 2 2009 NA2R Finalists announced Nielsen Cert. Course Module 1 (Syd) Vietnam National Day T 3 F 4 S 5 History Week (NSW) Freddie Mercury's Birthday S 6 $163,825 $88,360 $63,280 $56,327 $37,183 $37,112 $35,642 $31,416 $24,668 $23,979 Nielsen Radio Advisor Basic & Adv. Courses (Syd) Australian National Flag Day Fred Hollows School Term 2 Foundation Day ends (TAS) Fathers’ Day National Child Protection Week 7 Aug 09 Metro Commercial Radio Advertising Revenue Released National Threatened Species Day Brazil Independence Day 8 Nielsen Cert. Course Module 1, Panorama & Radio Advisor Adv. Courses (Bris) International Literacy Day 9 Nielsen Radio Advisor Basic & AdViews Courses (Bris) Korea National Day 10 11 12 National Sustainable House Day Floriade (to 11 Oct) (ACT) 13 Grandparent's Day National Bilby Day Roald Dahl Day PROMOTIONAL IDEA Spring Fling Get single listeners to register their details on your website for the chance to be set-up with another caller. Have them fill out a profile with specifics, likes and dislikes and match them up with a likely companion for a blind date! Make the most of the warmer weather and send them to the races, on a cruise or skydiving! Have them come into the studio and recap - were there any sparks to start a Spring fling? It’s 3 months out until December and time to start planning your Christmas promotions! 14 15 Metro Survey 6 Results Released International Day of Democracy Costa Rica Independence Day El Salvador Independence Day Guatemala Independence Day 16 Nielsen Panorama Course (Syd) Nielsen Cert. Course Module 1 (Melb) Mexico Independence Day Papua New Guinea Independence Day 17 Nielsen AdViews Course (Syd) Australian Citizenship Day 18 Aug Aus Music Content Return due School Term 3 ends (VIC, QLD) Clean Up the World Weekend Chile National Day 19 Talk Like a Pirate Day Jewish New Year Software Freedom Day 20 RESEARCH AND PLANNING Commercial Radio Market Profiles The Commercial Radio Market Profiles are a reference tool to assist Commercial Radio Australia members in both metropolitan and regional markets to communicate with Advertisers, Advertising Agencies, Media Agency Buyers/Planners and Radio Agency Representation companies in planning of radio advertising in Australia. The Commercial Radio Market Profiles will assist you in better understanding the demographic make-up of a Radio Licence Area. To explore the Profiles and other associated information visit www.commercialradio.com.au. 21 School Term 3 begins (TAS) International Day of Peace Kevin Rudd's Birthday Malta Independence Day 22 Commercial Radio Australia Aug IAS due ENO Tree Planting Day OneWebDay 23 Nielsen Radio Advisor Basic Course (Melb) Saudi Arabia National Day 24 Canberra Survey 2 Results Released Nielsen Radio Advisor Adv. Course (Melb) 2009 NA2R Workshop & Winners announced AFTRS - Grad Dip Broadcasting ends School Term 3 ends (ACT, SA, WA, NT) Nielsen Panorama & AdViews Courses (Melb) 25 26 27 World Tourism Day 28 Queen's Birthday (WA) International Right to Know Day 29 National Police Remembrance Day 30 Commercial Radio Australia member fees due Nielsen Panorama Software Course (Syd) World School Milk Day Botswana National Day August 31 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29 2 9 16 23 30 October Metropolitan Survey 6 Results Released 15th September 1 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 digitalradioplus.com.au The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au OCTOBER OCT 2008 ADEX TOP TEN ($000’S) Retail Motor Vehicles Entertainment & Leisure Real Estate Finance Travel & Accommodation Food Recruitment Toiletries & Cosmetics Media Source: Nielsen AdEx (Jan-Oct 2008) M T W T 1 Research Committee & Brand Committee Meetings Oktoberfest International Day of Older Persons International Walk to School Month China National Day F Last chance to buy Tickets to RadioFest 2009 National Radio Conference & ACRAs School Term 3 ends (NSW) National Walk to Work Day 2 S 3 S 4 Daylight Saving starts - (NSW, VIC, ACT, SA, TAS) World Animal Day World Space Week $167,398 $94,175 $64,893 $63,527 $46,037 $40,509 $35,004 $31,598 $25,194 $22,396 Germany Day Korea Day 5 Labour Day (NSW, ACT, SA) School Term 4 begins (VIC, QLD, NT) World Teachers' Day World Habitat Day 6 7 PROMOTIONAL IDEA Play on Words October is the perfect month to develop a play-on-words promotion… • Rock–tober • Jock–tober • Wok–tober • Sock–tober • Mock–tober • Deck–tober • Pop–tober School Term 4 begins (ACT, SA) Luciano Pavorotti's Birthday School Term 4 Spain National Day begins (WA) Nielsen Cert. Course Module 1 & 2 (Syd) Nielsen Radio Advisor Basic & Adv. Courses (Syd) Sept 09 Metro Commercial Radio Advertising Revenue Released World Sight Day Uganda Independence Day 8 9 National Radio Conference Annual General Meeting 2009 NA2R Showcase - Syd Convention Centre 10 21st Annual Australian Commercial Radio Awards (ACRAs) - Syd Convention Centre World Mental Health Day 11 Anti-Poverty Week - Australia Haemophilia Awareness Week National Nutrition Week - Falling in Love with Food 12 13 14 Nielsen Panorama Course (Syd) Nielsen Cert. Course Module 1 (Melb) International Day for Natural Disaster Reduction 15 Nielsen AdViews Course (Syd) World Rural Women's Day Blog Action Day 16 Siren Awards Round 3 (2010) closes APRA July-Sept Census Disks due World Food Day World Bread Day 17 International Day for Eradication of Poverty 18 National Water Week World Mission Day RADIOFEST This year RadioFest will be held in Sydney across Friday 9 & Saturday 10 October, 2009 at the Sydney Convention & Exhibition Centre. 2009 National Radio Conference The National Radio Conference is the perfect opportunity to find out about the latest developments in digital radio from local and international speakers. The conference will feature exhibitors and demonstrations in the latest digital radio technology. 19 Siren Awards Round 4 (2010) opens School Term 4 begins (NSW) Sock it to suicide campaign week 20 21 Nielsen Panorama Software Course (Syd) Nielsen Radio Advisor Basic Course (Melb) 22 Gold Coast Survey 2 Results Released Hungary Day 23 24 25 Pablo Picasso's Birthday Austria National Day Sept Aus Music Content Return United Nations Day due World Disarmament Zambia Independence Day Week 2009 Australian Commercial Radio Awards The 2009 Australian Commercial Radio Awards (ACRAs), will be the 21st Awards; which are held annually to recognise excellence across all aspects of commercial radio broadcasting. Ensure you purchase your tickets early to avoid missing out on this fun and memorable industry event! 26 Pink Ribbon Day Children's Week Nielsen Cert. Course Module 2 (Melb) Nielsen Radio Advisor Basic & AdViews Courses (Bris) UNICEF Day for Nielsen Cert. Course Module 1 & Change Czech Republic 2 and Panorama National Day Courses (Bris) 27 28 29 Nielsen Panorama & AdViews Courses (Melb) Turkey National Day 30 Jul-Sep Complaints Returns due National Bandanna Day World Teachers' Day 31 Commercial Radio Australia member fees due Halloween September 1 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 November Commercial Radio Australia Radio Fest 9th & 10th October Sydney 30 2 9 16 23 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29 commercialradio.com.au The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au NOVEMBER M JULY 2007 - JUNE 2008 ADEX TOP RADIO SPENDERS ($M) Government Commonwealth Harvey Holdings Ltd Telstra Corp Ltd Seven Network Australia Group Government VIC Clive Peeters Electrical Stores Coles Group Ltd Government NSW McDonalds Family Restaurants Advanced Medical Institute PROMOTIONAL IDEA Hands On Get 10 finalists together for an OB and give them the chance to slog it out over a major prize, such as a new car or boat. Whoever can keep their hands on the prize for the longest wins! Specific rules can be determined whether it is one hand or two, if any breaks are allowed and if they must complete any challenges whilst keeping their hand on the prize. Hold the event in a high traffic area to increase exposure and coverage. $14.7 $12.4 $11.2 $8.8 $8.2 $7.7 $7.7 $7.3 $6.7 $6.0 30 T W T F S S 1 Commercial Radio Australia member fees due Computer Security Day Winston Churchill's Birthday St Andrew's Day (UK) Barbados Independence Day Movember Month 2 3 Melbourne Cup Family & Community Day (ACT) 4 Get Moving Tasmania (TAS) Tonga National Day 5 6 Swinburne - Grad Dip (Arts) Commercial Radio ends Newcastle Survey 3 Results Released Australia Kindness Day 7 8 Metro Survey 7 Results Released Guy Fawkes Day (UK) 9 Oct 09 Metro Commercial Radio Advertising Revenue Released National Food Safety Week Physical Education Week (SA) Cambodia Independence Day 10 11 Nielsen Cert. Course Module 1 (Syd) Nielsen Cert. Course Module 1 (Melb) Remembrance Day CRA Sep Qtr BAS due 12 Nielsen Radio Advisor Basic & Adv. Courses (Syd) Neil Young's Birthday 13 14 15 RESEARCH AND PLANNING Radio in a Multimedia Environment The Commercial Radio industry is embracing new technologies to continue to foster a close relationship with our listeners. Radio is at the forefront of the media evolution, with the introduction to Digital radio, growth of online broadcasts and the coverage extensions through MP3, mobiles and podcasts. Radio continues to deliver in a new multimedia environment: • Real people providing entertainment and interaction. • Sense of companionship. • Up-to-date news and information. • Opportunity to hear new music, discover new artists, and keep up to date with charts. • Personality, personal endorsement and affiliation. Commercial radio listeners are technology rich. Of commercial radio listeners: • 90% access the internet daily. • 95% access the internet from home. • 73% strong agree that technology/ computers make their life easier. • 60% are attracted to new ideas and 51% like to keep up with new technology. • 77% of those 14-17yrs own three or more mobile phones. • 74% of MP3 device owners listen to commercialradio.com.au. AFTRS - Grad Cert PD ends World Diabetes Day National Skin Cancer Action Week 16 17 18 Nielsen Panorama Course (Syd) Nielsen Radio Advisor Basic Course (Melb) Monaco National Day 19 Nielsen AdViews Course (Syd) Nielsen Radio Advisor Adv. Course (Melb) World Toilet Day Calvin Klein's Birthday 20 Oct Aus Music Content Return due Universal Children's Day 21 22 International Day for Tolerance World Hello Day CRA Oct IAS due Lebanon Independence Day 23 Birth of Commercial Radio Australia (1923) 24 25 Nielsen Panorama Software Course (Syd) White Ribbon Day Bosnia and Herzegovina Statehood Day 26 Nielsen Panorama & AdViews Courses (Melb) Thanksgiving Day (USA) Tina Turner's Birthday 27 28 29 Buy Nothing Day Albania National Day October 1 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 December Australian Music Content Return Due 20th November 1 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 31 4 11 18 25 5 12 19 26 6 13 20 27 commercialradio.com.au The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. 2009 Advance Planner commercialradio.com.au DECEMBER M JULY 2007 - JUNE 2008 ADEX TOP RADIO CATEGORIES ($M) Retail Community & Public Service Appliances Home & Outdoor Pharmeceutical Entertainment & Leisure Motor Vehicles Services Media Finance Government $174.1 $82.4 $81.1 $71.7 $59.5 $57.9 $42.7 $36.2 $33.8 $29.8 T 1 1st Day of Summer Nielsen Cert. Course Module 1, Panorama & Radio Advisor Adv. Courses (Bris) World AIDS Day Romania National Day W 2 Nielsen Radio Advisor Basic & AdViews Courses (Bris) International Day for the Abolition of Slavery Britney Spears' Birthday T 3 Research Committee & Brand Committee Meetings Eureka Stockade International Day of Persons with Disabilities F 4 S 5 International Volunteer Day Walt Disney's Birthday Thailand - King's Birthday Anniversary S 6 National Coastcare Week St. Nicholas' Day Finland Independence Day 7 Nov 09 Metro Commercial Radio Advertising Revenue Released International Civil Aviation Day 8 9 10 11 12 13 PROMOTIONAL IDEA Gift Grab Give listeners the chance to have all their Christmas presents purchased and paid for in 30 minutes flat! Arm them with $5000 to spend, with no more than $1000 to spend in one store at a time. If they can get through all of the cash before the time runs out, they get to keep their purchases! Nielsen Cert. Course Module 1 (Melb) Q150: Queensland's 150 years (QLD) School Year ends International Human Rights Day (QLD, SA, NT) Kenya Day International Children's Day of Broadcasting 14 15 16 Nielsen Radio Advisor Basic Course (Melb) Kazakhstan National Day 17 Nielsen Panorama & AdViews Courses (Melb) School Year ends (WA, TAS) 18 Nov Aus Music Content Return due School Year ends (NSW, VIC, ACT) International Migrants Day Brad Pitt's Birthday 19 20 International Human Solidarity Day DIGITAL RADIO PLUS A Christmas Must have! Digital radios are set to be top of the Christmas gift lists this month. Whether it’s a simple clock radio, pocket portable or Hi Fi make sure it has a DAB+ digital radio. It’s the must have accessory that has digital quality sound, a pause and rewind facility, plus many will showcase the new visual aspect to radio with scrolling news, sport and weather text and pictures of a CD cover, radio host or band, a product photo or an animated logo. Check out the range of receivers and your closest retailer at www.digitalradioplus.com.au . Metro Survey 8 Results Released 21 22 23 24 25 26 Boxing Day (all states except SA) Sydney to Hobart Yacht Race 27 CRA Nov IAS due Christmas Eve Christmas Day 28 29 30 31 New Years Eve Commercial Radio Australia member fees due digitalradioplus.com.au Proclamation Day (SA) Tiger Woods’ Birthday November 30 2 9 16 23 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 1 8 15 22 29 January 2010 Merry Christmas and a Happy New Year from Commercial Radio Australia! 1 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 8 15 22 29 2 9 16 23 30 3 10 17 24 31 The Siren Awards recognise excellence in commercial radio advertising. Entry is free and takes just 5 minutes! Visit sirenawards.com.au for more information. Nielsen AdEx Top Twenty commercialradio.com.au TOP MEDIA ADVERTISERS - RADIO: JULY 2007 - JUNE 2008 Advertisers Government Commonwealth Harvey Holdings Ltd Telstra Corp Limited 7 Network Australia Government VIC Clive Peeters Electrical Stores Coles Group Limited Government NSW McDonalds Family Restaurants Advanced Medical Institute Insurance Australia Group Limited NRMA Insurance, SGIO, SGIC, CGU Publishing and Broadcasting Ltd News Corporation Limited Government QLD Village Time Warner Group Suncorp Group Network Ten Australia Group Bupa Australia Health P/L Ford Motor Company Group ANZ Banking Group Ltd News Limited, 20th Century Fox, News Digital Media, Harper Collins Tourism QLD, Health, Golden Casket, Transport, Energex Roadshow Film Distributors, Roadshow Home Video, Village Cinemas AAMI Insurance, GIO Insurance, Suncorp Roadshow Film Distributors, Roadshow Home Video, Village Cinemas HBA, MBF Ford Dealers, Mondeo, Territory, Falcon, Focus ANZ, Esanda Coles Supermarkets, Kmart, Target, Officeworks, Liquorland NSW Lotteries Corp, Cancer Institute, RTA, NSW Tourism McDonalds Restaurants Human Services, TAC, Sustainability and Environment, Workcover Authority Key Brands Health and Ageing, Defence, Finance and Administration, Australia Post Harvey Norman, Domayne, Rebel Sports Mobile 3G, Bigpond Wireless, Sensis division All Media $M 179 139 146 28 84 36 191 100 57 17 41 33 50 61 79 79 12 23 61 50 Radio’s Share $M 14.7 12.4 11.2 8.8 8.2 7.7 7.7 7.3 6.7 6.0 5.0 5.0 4.5 4.5 4.3 4.1 4.0 3.8 3.6 3.6 8.2 9.0 7.7 32.0 9.9 21.3 4.0 7.3 % 11.8 36.3 12.3 15.3 9.1 7.4 5.4 5.2 33.8 17.0 5.9 7.1 Source: Nielsen AdEx (July 2007 - June 2008) TOP ADVERTISING CATEGORIES: JULY 2007 - JUNE 2008 Category Category Retail Motor Vehicles Entertainment and Leisure Real Estate Finance Travel and Accommodation Recruitment Food Communications Media Government Insurance Toiletries and Cosmetics Services Pharmaceuticals Appliances Home & Outdoor Community / Public Services Clothing and Accessories Beverages-Non Alcoholic Beverages - Alcoholic Source: Nielsen AdEx (July 2007 - June 2008) All Media All Media $M 2,070 1,064 767 587 558 482 441 392 315 285 284 262 250 233 216 182 158 127 125 120 Radio’s Share Radio’s Share $M 174.1 57.9 59.5 20.4 33.8 18.1 5.2 13.6 13.6 36.2 29.8 24.1 2.4 42.7 71.7 81.1 82.4 21.9 7.9 6.4 % 8.4 5.4 7.8 3.5 6.1 3.8 1.2 3.5 4.3 12.7 10.5 9.2 1.0 18.3 3.3 4.4 5.2 1.7 6.3 5.3 T 02 9281 6577 Commercial Radio Australia Ltd Level 5, 88 Foveaux Street, Surry Hills NSW 2010 F 02 9281 6599 E mail@commercialradio.com.au info@digitalradioplus.com.au JANUARY 2009 New digital stations switch-on in May 2009.