VIEWS: 12 PAGES: 39 POSTED ON: 6/30/2010
Unit 2 Values Texr A The Richest Man in America, Down Home By Qin Yanrong Aug 5,2007 Objective: 1.Introduce new concepts about upper class in America and American dreams; 2.Understand and master effective ways of description; 3. Master of key words and expressions Contents 1.pre-reading tasks cultural notes 2.while-reading tasks text analysis 3.post-reading 1.Pre-reading tasks Background of the text Rolls-Royce: any of the large, expensive, comfortable cars made by the British company Rolls-Royce. Many people recognize tem by the small metal statue on the front of every Rolls-Royce car. The company was formed in 1905-1906 by Charles Rolls (1877-1910) and Henry Royce (1863-1933) and also produces aircraft engin3s. The Rolls-Royce company was bought by the German company Volkswagen in 1998. The name Rolls-Royce is also used informally to refer to the best product of particular type. Background of the text Rolls-Royce: Background of the text Rolls-Royce: Background of the text Wal-Mart: any of a very large chain of shops in the US selling a wide range of goods at low prices. The first Wal- Mart Discount City was opened in 1962 by Sam Walton. Background of the text Ford Motor Company: a large US company that makes cars. It was established in Detroit in 1903 by Henry Ford, and the first Model T was sold in 1908. The company has produced the Lincoln since 1922 and the Mercury since 1938. Henry Ford (1863–1977): American automobile designer and manufacturer, was born on a farm near Dearborn, Michigan. He left school at the age of 15 and went to Detroit, where he became a machinist and developed an interest in engines. In 1896, he completes his first working model of an automobile. In 1903, together with 11 other men, Henry Ford formed the Ford Motor Company in Detroit. In 1913 he introduced the assembly line method of manufacturing and became the first to produce low-price autos in large quantities. By 1915, Ford’s company was selling almost half of all the automobiles produced in the United States. He is considered the man ―who put America on wheels.‖ Background of the text Background of the text Forbes: an American business magazine. It is noted for its lists of the richest men and women in business. In its November 27, 2000 edition it published one listing the 50 richest businessmen and women in China, headed by Rong Yiren of CITIC with 1.9 billion dollars, followed in second place by Liu Yongxing of the Hope Group with 1 billion dollars. The richest businesswoman on the list was Yang Lan of Sun Television, with 63 million dollars. Background of the text Forbes: Background of the text dime store: a store offering a wide assortment of inexpensive items, formerly costing five or ten cents, for personal and household use. Background of the text names: Apart from their surname or last name, most British and American children are given two personal names by their parents, a first name and a middle name. These names are sometimes called Christian names or given names. Some people have only one given name, a few have three or more. Friends and members of a family who are of similar age usually call one another by their first names. In some families young people now also call their aunts and uncles and even their parents by their first names. Outside the family, the expression be on first name terms suggests that the people concerned have a friendly, informal relationship. When writing their name Americans commonly give their first name, their middle initial and their last name, e.g. George M. Cohan. Both given names are used in full only on formal occasions, e.g. when people get married. 2.While-reading tasks Warming-up Exercises The following questions written for Ss to bear in mind when listening in next step: a). What’s the classical symbol of American rich men? b). Are there anything wrong with Sam Walton? What are they? Text Organization and Understanding Thesis: Despite his wealth, Sam Walton remains down-home and devoted to his team. Text Understanding Style of the text: This text is a description （描写文）in style. There are 22 paragraphs in this text, which can be divided into 3 sections (Ss should be elicited to express their own opinions in advance). Text Understanding Division of the text: Section One (Para.1~4) Vivid and brief description of the humble lifestyle of Sam Walton, the richest man in America, down home. Section Two (Para.5~13) People’s general opinions about Sam Walton’s simple routine work and his friendly humble, and cheerful personalities. Section Three (Para.14~22) High praises for Sam Walton and his working style from the staff of Wal-Mart. Text Understanding cf. Part OneParas1-4 The waiter was disappointed to find that the Richest Man in America led so simple a life. Part TwoParas5-13 Being friendly, easy-going and never flashy, Walton carries on like plain folks and never wants any special treatment. Part ThreeParas14-22 With the Wal-Mart team in mind, Walton devotes himself heart and soul to making the business a great success. Stylistic skill Analysis: To make a character portrait convincing, an author must refrain from telling readers directly what the person is like. Instead, he/she lets readers deduce. Of all the methods of indirect description, the one used most frequently in this text is quotation. The author quotes not only Sam Walton himself, e.g. ―The reason for our success…is our people and the way they’re treated and the way they feel about their company. They believe things are different here, but they deserve the credit‖, but also his townsfolk and colleagues. Stylistic skill The text begins with an anecdote: how waiter Jamie Beaulieu had anticipated a lavish mansion at the Waltons, only to find an ordinary-looking household. This kind of beginning lures readers to go on. There are other anecdotes, like how Sam Walton forgot his wallet and insisted on fetching it to pay the local barber, and how he lost 4 straight games after a Wal-Mart employee asked him a question about pricing. Stylistic skill Sam Walton is a folksy guy, of which a lot of examples are given. Examples of how generous an employer he is are also plentiful. Jamie Beaulieu’s anticipation and the reality he later found out form a contrast. It reveals Sam Walton’s down-home characteristics. When retired company president, Ferold F. Arend compared Sam Walton with his previous employer, ―we appreciate further Sam Walton’s generosity.‖ (p.39)Content Queations: 1.What would the richest American's life be like according to Jamie Beaulieu's imagination?(L2-3) (a mansion,a "Rolls-Royce for every day of the week," dogs with diamond collars,servants everywhere.) 2.How did Sam Walton acquire his wealth?(L6-8)(from a little dime storeto Wal-Mart) (p.39)Content Queations: 3.What made the waiter feel disappointed?(L10-12) 4.Give a couple of examples to show that Sam Walton didn't want any special treatment?(L22/31/33/38/40- 42 ) 5.What did everyone say about Waiton?(L43 ) (p.39)Content Queations: 6.Why is it that the barner shop story of Walton would have made headlines?(L40 ) 7.What made it difficult for Walton to hold firm to his folky habits?(L49 ) 8.What was his main concern as founder of Wal-Mart? (L53-54 ) 9.What is the Wal-Mart way of life as laid down by Walton?(L55-58) (p.39)Content Queations: 10.Why did Wal-Mart set up a college scholarship fund and a disaster relief fund?(L71-72 ) 11.What did he think accounted for his company's success?(L78-79 ) 12.How did company lawyer Jim Hendren evaluate Walton as a boss?(L 81-85) Understand and master effective ways of description: A character sketch of the richest man in America: 1.character traits:free of self-importance details:waits in line like everyone else to buy shells at the local Wal-Mart; has no reserved seat in church. 2.character traits:friendly and easy-going details:asks his employees to call him by his firstname. 3.character traits:never flashy details:steers clear of reporters,dreamers and schemers; manages to keep himself off the front page. 4.character traits:hard working details:attends sales meetings,the executive pep rally. 5.character traits:generous details:set up a college scholarship fund and a disaster relief fund. (L7)dime store/discount chain/discount king (L3)mansion/house (L14)Inversion: 1.(L14)Only in America can a billionaire carry on like plain folks...(see:Exs1,p.47) 2.(L59)An louder they yell. 3.(L81)Adds company lawyer Jim Hendren:... (L11)pickup truck/pickup/garage (L18)the local Wal-Mart/the local church (L20)corporate memo commands/(L50)corporate affairs director/pep rally/on board(in the company)/came aboard(came to work in the company) (L22)folks ways/plain folks/folks habits(L45) (L27)have a big time/be late at night, have a good time/enjoy oneself (L36)the front page/(L38)a front- page person/(L40)make headlines/celebrity hunters(L46) (L48)on the run/bustling/busy (L45)hold firm to/keep to,steer clear of/keep away from (L51)elliptical: ...but he doesn't know whether he is or not(the richest man)---and he doesn't care (about it). He doesn't spend much (money). (L67) a can of balls/(L82)any length of time (L75)be stunned at/ be surprised at (L75)generous/sting/greedy (L25)flashy/boast/throw his weight around/arrogant 3.Post-reading: Discussion topics Can you name some rich people? Say something about them. If you should become as rich as them, what kind of life do you think you would live? Have you ever been to Wal-Mart to buy some household things? And do you know the relationship between Wal-Mart and Sam Walton? Post-reading: Discussion topics Do you think ―wealth‖ is the synonym for success and happiness, or as some people believe, ―There is only one success—to be able to spend your own life in your own way?‖ (Key words and phrases: Bill Gates / Li Jiacheng / billionaire / richest / influential / luxurious / discount king / lead a simple life / values / life goal)\ Post-reading: Discussion topics ―Wealth‖ is the synonym for success and happiness? Post-reading: Writing: Choose five adjectives from the following word box to describe your own or a friend’s character/personality. Tips: broad-minded clever clumsy generous original sensible frank slow Discussing topic Property is/is not eternal 1.money itself:the importance of money--economic basis(material property) 2.ideas:values/attitude/character-- upper constructure(spiritual property) conclusion:There are no conclusive answers,for answers are colorful. The end Thank you!
Pages to are hidden for
"Unit 2 The Richest Man in America_ Down Home.ppt"Please download to view full document