Sponsorship Proposal - Download as PDF by nkr14179

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									SPONSORSHIP PROPOSAL
Monday, February 21, 2005

<Contact Name>
<Title>
<Business Name>
<Street Address>
<City> <SHackett> <Zip>

                Better Business Initiative Seminar with Matt Hackett

Dear <First Name>:

Many thanks for taking my call the other day. Here are the details that we spoke about
on the telephone.

THE SEMINAR:
We are currently organizing a seminar in <Your Market Name> for <Your Proposed
Date>.

The seminar will be primarily aimed at business owners and or their advertising
executives in <Your City Name> City and County. The content of the seminar will be
focused on the fundamentals of good advertising regardless of the type of business, size
of business, the size of advertising budget, and regardless of the media attendees prefer
to use. We will issue personal invites to <Number> businesses in <Your City> by post.

The seminar will be presented by our guest speaker from the UK, and now based in San
Francisco, Mr. Matt Hackett.

Matt has guided more than 13,000 businesses into using media successfully.
He has conducted over 2,550 seminars to over 37,500 businesses in twelve countries
around the world.

Over the last 18 years, he has produced over 500 television programs and 1500 radio
shows, created advertising campaigns worth tens of millions of dollars and provided
media solutions for corporations on three continents. Matt will speak for a little over an
hour to help businesses understand the complexities of marketing and advertising. He
has advised companies from the smallest corner store to the world's largest
corporations. Matt is co-founder and editor of 'revenue.generator', a trade publication
received by over 9,000 media professionals each week. He has over 18 years in
experience in media and marketing.

I'm very confident that those who attend will not be disappointed. (We would not be
doing this otherwise!)

There will be one seminar only and it will be free of charge. It is scheduled to be held at
<Your Venue> Hotel on Monday <Date> <Month> at <Time>.


                                                             (Your Town) owned and operated
                                                                      Your Company Name
                                                                Your Street, Your State 99999
                                                       Ph: (999) 999-9999 Fx: (662) 999-9999
PROMOTION:
In addition to general PR and editorial in the local press (where ever it can be secured)
the following scheduled promotion and activity will take place:

         §   The Seminar will receive extensive promotion on-air on <Your Radio Station
             Name> in the weeks leading up to the event.
         §   Mentions in all press releases.
         §   The Seminar will be advertised in <Local Newspaper> with full-page
             advertising in three issues including <Dates>.
         §   The Seminar will be advertised in <Local Magazine or TV> on <Date>.
         §   Further activity is expected to be confirmed.

EVENT COSTS:
<Your Radio Station> will cover the following costs associated with Mr. Matt Hackett's
visit and Seminar:

         §   General expenses and fees for Mr. Hackett
         §   Staffing and administration of event
         §   Printing of Invites for mail shot
         §   Advertisements in press and magazines
         §   Audio Visual Needs

SPONSORSHIP OPPORTUNITY FOR <PROSPECTS COMPANY NAME>:
<Your Prospects Company Name> has the opportunity to be associated with this event
by way of sponsorship. The sponsorship will include:

         §   Branding opportunities at the seminar venue by way of signage at entrance
         §   Premium and sample giveaway opportunity
         §   Logo included on all printed material (Invites) with message "in association with"
         §   Logo included on all printed promotion (Newspaper and magazine
             advertising) with message "in association with"
         §   Logo included on event web page with message "in association with"
         §   Name included on all promotional radio commercials aired on the radio
             station (minimum of 84 air credits)
         §   Logo displayed on Mr. Hackett’s presentation slides (approximately 75
             minutes)
         §   A personal endorsement by Mr. Hackett during the seminar
         §   Access to the invitation list for follow-up opportunities.

KUDOS:
In return for this sponsorship, association with this opportunity, and of course resultant
community kudos, < Company_Name> is being asked for a commitment to cover
the cost of <Mr_Hackett ’s_Flights> or <The_Venue_Cost> or <Venue_Accomodation>
or <Mr_Hacketts_Speaking_Fee> or <The_Cost_of_Postage>. (Choose one – delete the
rest).
The maximum cost of which will be $500.

                                                                (Your Town) owned and operated
                                                                         Your Company Name
                                                                   Your Street, Your State 99999
                                                          Ph: (999) 999-9999 Fx: (662) 999-9999
We hope to start promoting this event early next week, and to finalize artwork for invites
and press ads within the next few days.

I feel this is an excellent opportunity for anyone targeting business customers to 'piggy
back' on our own efforts for a nominal charge. Please feel free to revert with any
questions that you may have (my direct line is 999 9999 and my cell-phone is 999 9999).

<First_Name>, whatever the outcome an early decision would be appreciated.

Kind regards



<Your_Full_Name>
<Your_Title>

Tel:     999 9999
Fax:     999 9999
Web:     www.yourwebsite.com
Email:   youremailaddress@yourwebsite.com




                                                           (Your Town) owned and operated
                                                                    Your Company Name
                                                              Your Street, Your State 99999
                                                     Ph: (999) 999-9999 Fx: (662) 999-9999
HACKETT EVENT – Sponsorship Entitlements

Credit Schedule x 2 weeks:


              Monday            7:45       8:45      12:45     16:45     17:45      18:45
              Tuesday           7:45       8:45      12:45     16:45     17:45      18:45
              Wednesday         7:45       8:45      12:45     16:45     17:45      18:45
              Thursday          7:45       8:45      12:45     16:45     17:45      18:45
              Friday            7:45       8:45      12:45     16:45     17:45      18:45
              Saturday          7:45       8:45      12:45     16:45     17:45      18:45
              Sunday            7:45       8:45      12:45     16:45     17:45      18:45


As the exclusive sponsor you will receive:                                                       Value:

        §     Extensive promotion on-air on <Your Radio Station Name>
              84 Audio Credits                                                                   $   xxx
        §     Credits in <Local Newspaper> advertising x 3 issues                                $   xxx
        §     Credits in <Local Magazine or TV> advertising                                      $   xxx
        §     Seminar venue signage                                                              $   xxx
        §     Premium and sample giveaway access                                                 Priceless
        §     Logo on all printed material (Invites) with message "in association with"          $ xxx
        §     Logo on all printed promotion (Press & Print) with message "in association with"   $ xxx
        §     Logo included on event web page with message "in association with"                 $ xxx
        §     Mentions in all press releases                                                     Priceless
        §     Logo displayed on Mr. Hackett’s presentation slides (approximately 75 minutes)     Priceless
        §     Personal endorsement by Mr. Hackett at the seminar                                 Priceless
        §     Access to the invitation data list for follow-up opportunities.                    Priceless




Total Value                                                                                      $xxxx

Your Investment                                                                                  $500*

Maximum Commitment                                                                               $500

Maximum of Five Sponsors will be allowed

Exclusive Sponsorship Available at discount                                                      $2000

Total Possible Savings                                                                           $xxxx




                                                                    (Your Town) owned and operated
                                                                             Your Company Name
                                                                       Your Street, Your State 99999
                                                              Ph: (999) 999-9999 Fx: (662) 999-9999

								
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