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Targeting High Risk Events Prom and Graduation.ppt

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					Coalition Strategies to Reduce
       Youth Access to Alcohol
                  Ellen Snelling, M.S.
                  Susan Carrigan, MS
    Co-chairs, Tampa Alcohol Coalition

                     September 2006
 Getting Started- Community Assessment
 Data Collection- DUI and underage drinking arrests, .02
  violations, compliance checks, last drink surveys, ER
  admissions, alcohol use and binge drinking data

 Where to get data- local law enforcement crime analysis
  department, State- FDLE Uniform Crime report, Florida
  Highway Safety and Motor Vehicles, FYSAS youth surveys

 Surveys- attitudes and opinions about underage drinking
  and alcohol policies (Types of surveys: telephone, Internet)

 Assess the alcohol environment- advertising, drink specials,
  school and university policies, local alcoholic beverage
  ordinances, density of alcohol outlets, are laws enforced?

 What are your state and local alcohol laws? For state laws
  go to the state ABC website; for local: www.municode.com
 Environmental Strategies to Reduce Youth
 Access

 Frequent compliance checks, with sanctions
 Responsible vendor training
 Community support for underage drinking law and
  .02 enforcement
 Party Patrols
 Training on fake ID and enforcement of fake ID
  laws
 Enforcement of social host laws (open house party)
 Keg registration law
             Environmental Strategies
 Stop drink ads and promotions aimed at youth
 Restrict free/ cheap alcohol specials and drinking
  games
 Restrict age to patronize and work in bars to 21 and
  up
 Controls on alcohol outlet location, density, hours of
  sale
 Alcohol-free entertainment and community events
 Educate parents, community about laws against
  providing alcohol to anyone under the age of 21, and
  enforce these laws
 Start youth advocacy group such as Youth in Action
  For more strategies go to www.udetc.org
        Tampa Alcohol Coalition
Over 100 members:
 Courts
 Law enforcement
 Schools
 Universities and colleges
 Parents
 Students
 Businesses
 Prevention and treatment
  agencies
 MADD
Mission: Prevent Underage and Other
High-Risk Drinking
                TAC Committees

 Law Enforcement
  DUI checkpoints, compliance checks, .02 violations,
  Fake ID

 Education/ Media
  Alcohol awareness events, collaboration with universities
  and schools, media: PSAs, news stories, letters to the
  editor, TAC web site, environmental prevention training

 Policy
  Local ordinances, state laws, school policy
       Law Enforcement Initiatives
 Compliance checks (underage decoy sent into alcohol
  establishments)

 .02 “zero tolerance” underage driving law enforcement

 Party Patrols near universities, especially during fall term

 HCSO “Last Drink Surveys”- Responsible Vendor

 Law enforcement officers attend, report at TAC meetings

 DABT offers trainings on “Fake ID” enforcement

 TAC members attend DUI checkpoints and communicate
  with officers and deputies about problem bars and other
  underage drinking issues
Hillsborough County Sheriff’s DUI and
Underage Drinking Law Enforcement




7,134 DUI arrests made in Hillsborough County in 2005
            #1 in the State in DUI arrests
  Hillsborough County .02 Violations
• 10 .02 driving
 violations in 2004

• 79 .02 violations
  in 2005

• Increase due to
  Operation Teen
  Angel

• GIS map made
  by HCSO Crime
  Analysis Dept.
 Campaign to Stop Sales to Underage
 New campaign designed to
  educate sales clerks and
  store management

 Goal is to prevent alcohol
  sales to underage persons

 Signs to be placed in retail
  establishments in Tampa

 Based on Ft. Lauderdale’s
  underage drinking law
  enforcement campaign
 Sheriff’s Office BAT Testing Vehicle
DUI enforcement operations are conducted near universities
and high risk events- over 500 underage DUI arrests made in
2005. Deputies display and give tours of BATmobile at
schools. The BATmobile has logos from all collaborating
partners including Tampa Alcohol Coalition.
  HCSO Responsible Vendor- Last Drink Survey




Persons arrested for DUI are asked where they were drinking.
Data is recorded and underage DUI arrests are investigated.
 Florida Division of Alcoholic Beverages
 and Tobacco
 SUDS: Stop Underage Drinking and
  Sales, Florida Hotline 1-866-540-SUDS
 SUDS billboards, bumper stickers
 Compliance checks and underage
  drinking operations
 ABT conducts alcohol source
  investigations of underage DUIs and
  DUI crashes (ICARE)
 ABT agents collaborate with coalition,
  MADD, schools, other law enforcement
  agencies and universities
 TAC members observe ABT agents
  during underage operations
       Ybor City Entertainment District
 Ybor City entertainment
  district red area on GIS map
  (highest bar density- 87 liquor
  licenses within a few blocks)

 Most bars allow ages 18+

 Many “Drink Specials” offered

 Ybor has highest underage
  drinking arrests in the city

 High in assaults and drug
  arrests                           GIS map by Dr. Richard Scribner
       Tampa Police Department
 Undercover TPD officers and Alcoholic Beverage agents
  conduct compliance checks and underage drinking
  operations in Ybor City

 TPD patrols Ybor parking lots and alleys for drinkers

 Investigate party buses from universities

 Conduct DUI operations in and around Ybor

 Collaborate with universities, ABT and coalition
 City of Tampa Underage Drinking Arrests 2005

• 2,629 total liquor law
  violations in Tampa

• 472 liquor law violations
  in the Ybor City grid

• 313 total underage
  drinking arrests in Tampa

• 269 underage drinking
  arrests in District 3, with
  majority in Ybor City

reference: TPD Crime Analysis
            Education for Students
 Resource officers, schools, Sheriff’s Office, DABT, PTA,
  TPD, Tampa Alcohol Coalition, and MADD collaborate to
  conduct educational events in schools for fall
  orientations and prior to homecoming, proms and
  graduations

 Conduct mock impaired driving crashes, BATmobile
  display and use DUI simulator at schools

 TAC website has resources for students

 Youth Activist trainings- sticker shock, media training
  and community activities
TAC Collaborates with Higher Education
 Participate on campus substance abuse coalitions
 University staff, including upper level university
  administrators, actively participate in TAC
 TAC provides funding for university alcohol-free late
  night activities
 TAC supports increased underage drinking law
  enforcement on campus and at bars near campus
 Universities support DUI checkpoints and host HCSO
  Batmobile on campus
 TAC helps fund research-based speakers and trainings
  at the University of Tampa
 Universities work with coalition to change community
  alcohol policies
                 Parent Education
 “Celebrate Safe” newsletter developed by the Mendez
  Foundation sent to school principals to distribute to parents

 TAC offers seminars to parents, such as “Alcohol and the
  Adolescent Brain” presented by Dr. Aaron White, July 2006

 Media- “Plugged In” newspaper supplement; Keys to be
  Drug Free” underage drinking PSAs targeting parents
  developed for print, radio, web and TV; Segment about
  underage drinking on local TV variety show, featuring
  coalition members; Underage Drinking Town Meeting

 Exhibits at community heath fairs and school events
Keys to Be Drug Free Print Ad
Local Policies: Restrict Drink Specials
and Age 21 to Enter Bars
 TAC promotes restricting cheap drink specials, changing
  bar entrance age from 18 to 21 & earlier bar closing time

 Conduct annual SurveyUSA telephone opinion survey on
  alcohol policies and provide results to policy makers

 Collect data- to help promote research based policy

 TAC meets with city officials, police department and
  universities about college drinking problems and policy

 Past policy success: Child Protection Ordinance in Ybor
  (persons under the age of 18 are not permitted in Ybor
  after 11 PM on Thurs., Fri. and Sat. nights)
 Ybor City Child Protection Ordinance
 Teen Club “Bling” opened in Ybor in June 2004
 Youth ages 7 to 16 went to club on Friday and Sat nights till
  midnight
 Children left club, walking down 7th Ave in Ybor City late at
  night
 Crime went up, affected business
 Police and businesses wanted a youth curfew
 TAC members visited Ybor late at night to observe
 TAC members interviewed by media
 TAC members attended and spoke at City Council meetings
 Supported bar owners and Tampa Police Department
 TPD supplied crime data
 Youth Protection Ordinance passed in November 2004
 Club Bling closed and no new teen clubs have opened
2006 SurveyUSA Alcohol Opinion Survey

 71% support age 21 to enter a bar

 62% support restricting drink specials

 75% against alcohol advertising on campus

 62% support keg registration

    Telephone survey of 500 adults in Tampa Bay
Do you think the age to get into Florida bars and
     clubs should be raised from 18 to 21?
GIS Maps and Data to Support Bottle
Clubs Restriction
 HCSO created GIS maps of bottle clubs and DUI arrest
  locations, alcohol-related crashes, injuries and fatalities

 Mapped DUI arrest locations within 3 miles of clubs

 HCSO made presentation at County Commission meeting.
  Provided statistics and GIS maps of DUI arrests, crashes
  and crimes at clubs

 TAC spoke in support of the proposed county ordinance to
  prevent any new bottle clubs from opening at a County
  Commission public hearing

 Bottle Club ordinance unanimously approved in Nov. 2005
GIS Maps to Promote Policy Change
Data to Support New Policies
 Underage DUI arrests
 Underage alcohol possession, fake ID arrests, .02
  violations
 Student alcohol use/ binge rate
 Perception of harm from drinking
 Emergency Department and Poison Control data
 School and university alcohol violations
 Alcohol treatment data
 Underage DUI “last drink surveys”
 Sources of data: Crime data- local law enforcement
  agencies and FDLE uniform crime reports; Crash data-
  Department of Highway Safety and Motor Vehicles;
  Student data- FYSAS surveys; Other: treatment agencies
           DUI arrests- 18 to 20 year olds in
                Hillsborough County
    600
                                                              496   482
                                                  477
    500                                     452         464


    400                               334

    300
                                231
                   195    212
             182
    200
    100
       0
           96

           97

           98

           99

           00

           01

           02

           03

           04

           05
        19

        19

        19

        19

        20

        20

        20

        20

        20

        20
18 to 20 year olds made up 4.6% of the licensed drivers, but comprised 7.6% of
DUI arrests and 12.8% of the drinking drivers in alcohol-related crashes (HCSO)
 Greenery Pub- Bar Near USF Campus
• Jan 2006, Greenery Pub
  requests expansion
• Pub markets to USF
  students, features cheap
  drink specials
•TAC supported
  homeowners group effort
  to stop bar expansion
• Homeowners presented
  crime data, testimony,
  video outside of Pub
• May 2006, County
  Commission denied
  expansion
            Cheap Drink Promotions
Drink Special flyers promoting free and cheap drinks are distributed by
bars to college students- in dorm rooms and on car windshields
 Current Local Policy Issues
 Top policy issues: Change entrance age for bars from 18 to
  21 and Stop free and cheap drink specials
 Goal: develop and enact new alcohol ordinances
 Steps
  1. Obtain alcohol use and crime data, opinion surveys
  2. Research similar ordinances in other cities
  3. Legal consultant for research of laws and legal opinions
  4. Develop Fact Sheets, support materials, talking points
  5. Meet with Police Chief, Sheriff, school and university
  administrators and government officials, city and county
  attorneys, other key leaders
  6. Assess support and opposition for each policy
  7. You will need patience and persistence!
How a Coalition Stopped an Irresponsible
Radio Program- Drunk Bitch Friday




Drunk Bitch Friday was a radio
program featuring women drinking.
DBF was part of the nationally
syndicated Lex and Terry Morning
Show, featured on 25 radio stations.
 “Chug, Chug, Chug, Drunk Bitch, Drunk
 Bitch, Drunk Bitch”




Show host Lex gave DB Charlee beer through
a beer bong during a DBF broadcast and
photos were posted on Lex and Terry website.
Women drank on the show until they got
drunk. Some threw up. Some passed out.
                 Steps to Stop DBF
   TAC became aware of DBF in Sept. 2004.
   We recorded shows and sent info to coalition members
   Coalition members complained to station management
   Contacted DBF advertisers and informed them about the
    show content and web site
   Wrote to the FCC
   Collaborated with other coalitions and women’s groups,
    including local and state NOW
   Bernie Machen, UF President got involved. WRUF (UF
    radio station) suspended DBF in April 2005
   We complained to the Florida Office of Drug Control- they
    have a big prevention advertising contract with Clear
    Channel radio. The Director called Clear Channel.
   Clear Channel discussed complaints with Lex and Terry
   Lex and Terry announced DBF was over on Jan. 20, 2006
                         VICTORY!
Tampa Alcohol Coalition Website
     www.tampatac.com
Tampa Alcohol Coalition

            Contact:
             er.snelling@verizon.net
               suecarrigan@aol.com
            bpulido@hcso.tampa.fl.us



             Website:
             www.tampatac.com

				
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