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					      Wow!
The Social Media Trifecta:
 Three-Pronged Strategy

        Presented by:
         Brian Carter
I like candlelit dinners,
walks on the beach,
and optimizing.
I used to be a
bodybuilder.
And I find YOU to be…




        …ENDLESSLY
        FASCINATING
           Blog



Bookmark      Twitter
1. Identify Your Goal           Hate me




2. Establish a Measurement      Tall




3. Where You At?

4. Plan Route to Goal           Mood




5. Let Results Guide Progress
1. Identify Your Goal           Hate me




2. Establish a Measurement      Tall




3. Where You At?

4. Plan Route to Goal           Mood




5. Let Results Guide Progress
               Blog: Authority




Bookmark:
                      Twitter: Attention
Social Proof
     Social Media, Bookmarking, and
        Networking Optimization
                       SM                    SB                    SN
1. GOAL              Authority,           Social proof,     Connection, help,
                     reputation           engagement          opportunity

2. METRIC              Traffic,        Votes, comments,         Contacts,
                  subscribers, links    links to, tweets      opportunities,
                     in, media               about           value of help or
                     mentions                                      info
3. STATUS                      Where you start in terms of KPI’s


4. PLAN             Create quality         Promote,           Give, request,
                       content         stimulate, agitate     listen, inform

5. OPTIMIZATION   Check status, refine plan, kill what doesn’t work, do more of
                                         what does work
 I LIKE MY
WOMEN LIKE
 I LIKE MY
   TACOS
HOT, SPICY, AND
COVERED IN
GUAC-
AMOLE
            Blog: GUACAMOLE




Bookmark:
                     Twitter: HOT
  SPICY
           Executing the Trifecta
                                    …in the…
Put the…
                    SM SB SN
                     1. Blog        2. Quote blog   3. Talk about

            SM                       in comment      and link to
                                                         blog

                   4. Link to and   5. Submit and   6. Talk about

            SB     blog about SB
                    discussion,
                       badges
                                         vote       and link to SB
                                                     discussion

                   7. Blog about    8. Comment         9. Tweet,

            SN    SN discussion,
                  twittercounter
                      , badges
                                      about SN
                                     discussion
                                                    linkin, friend,
                                                          dm
Executing the Trifecta

         1. Write quality blog posts

         2. Quote or link to blog in SB comment

         3. Tweet about blog post with link

         4. Blog about an SB discussion

         5. Submit, vote, or comment on SB site

         6. Tweet and SB discussion with link

         7. Blog about SN discussion

         8. Comment on SB about SN discussion

         9. Tweet, LinkIn, Facebook, DM
Sphinn,    Comment/
  Digg,
Stumble    Vote/Share


                             Friend/
          Twitter
                               Fan

                                       Contact/
                    LinkedIn
                                         Job




                        •SM SM SM
                        •2.0 compatible site?
                        •YoogleFaceSpace
monkeys
•SOL/NG
•Team building
•Superacquaintance
               Blog: Authority




Bookmark:
                      Twitter: Attention
Social Proof
UH OH… it’s PONY time!!!
         BRIAN CARTER
               Available for:
“Hey,
I like you!”   • Parties
               • Bar mitzvahs
               • Search conferences
               • Rehab center dances

				
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posted:6/29/2010
language:English
pages:23
Zach Browne Zach Browne Owner
About I'm a Interactive Marketing Consultant, Social Networker, & Affiliate Marketer with over a decade of experience. I generate leads & increase conversions for small businesses by keeping their websites on top of Google's search results. I've worked with a variety of industries including but not limited to; financial, manufacturing, technology, medical, legal, and construction. I've successfully promoted an extensive array of products, services and messages to strategically targeted markets.