AMERITECH IN THE PHILIPPINES: FAILURE TO ADJUST TO FILIPINO CULTURAL NORMS? - PDF - PDF by ProQuest

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    AMERITECH IN THE PHILIPPINES: FAILURE TO
      ADJUST TO FILIPINO CULTURAL NORMS?
                   Charles A. Rarick, Purdue University, Calumet
                   Arifin Angriawan, Purdue University, Calumet
                          Inge Nickerson, Barry University

                                     CASE DESCRIPTION

        The primary subject matter of this case concerns itself with cross-cultural issues and is
appropriate for courses in cross-cultural management, international management, international
business, and human resource management. The case has a difficulty level of three or four. The case
is designed to be taught in 1 – 2 class hours.

                                       CASE SYNOPSIS

        An American computer supply company moves its operations to the Philippines in an effort
to be more cost competitive but experiences cultural shock as it attempts to institute greater
efficiency. The case details the struggles of the plant manager, William Dawson, as he learns the
challenges of managing the “Filipino way.” The case includes issues such as pakikisama, face
saving, and collectivist behavior.

                                   INSTRUCTORS’ NOTES

Summary

        An American computer supply company moves its operations to the Philippines in an effort
to be more cost competitive but experiences cultural shock as it attempts to institute greater
efficiency. The case details the struggles of the plant manager, William Dawson, as he learns the
challenges of managing the “Filipino way.” The case includes issues such as pakikisama, face
saving, and collectivist behavior.

Target Audience and Purpose

       This case is written primarily for an undergraduate audience, however, the case could be
used in graduate courses as well. The case deals with cross-cultural issues and is appropriate for
courses in cross-cultural management, international management, and international business. The

             Journal of the International Academy for Case Studies, Volume 16, Number 2, 2010
92

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