brand_management-lauren_vaccarello

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					8 Tips For Maintaining Your
           Brand



       Lauren Vaccarello
        www.lvlogic.com
Introduction – Tips For Maintaining
     and Defending Your Brand
                 • Strategies to take
                   before there are any
                   issues

                 • Strategies to take
                   after issues may
                   occur
The Best Offense is a Good
         Defense
 Defense – Get the Best Players
 Buy domains around
  your target
keywords and brand
  name.
  - Make sure to own
  www.MyBrandSucks.com
  - Own
  yourCEOsname.com
Defense – Get the Best Players
Defense – Don’t Overlook Social
Register your brand
name on social
media platforms
– Twitter
– Create Facebook
  group
– Naymz
         Defense – Know what your
           Competitors are doing
Know who is bidding
on YOUR branded
terms
 Defense – Keep an Eye on Your
          Key Players
• Create Alerts for
  your
• Brand name
• Executives names
• Key Product
  Names
Defense – Keep an Eye on Your
         Key Players




              Starting at $18/month
     Defense – Monitor Everything
Twitter is a great
 place for people
 to connect and
 interact, it is also
 a great place for
 people to
 complain about
 companies to
 hundreds of
 their friends at
 once
                   Tweet Pro




www.soxialize.com/tweet-pro - $19.95/month
How TO use Twitter to Help Your
         Reputation
How TO use Twitter to Help Your
         Reputation
   How TO use Twitter to Help Your
            Reputation
• By Verizon Fios
  monitoring brand
  mentions on Twitter,
  they prevented
  customer loss and
  negative press
• Also turned a bad
  situation into several
  positive mentions
Empower Your Loyalists - Offense
Defense – Respond to Negative
        Publicity Quickly
      Brand Management Tips
• Own your Brand domains even if you aren’t going to use
  them
• Own your Brand in social media
• Know who is bidding on your Brand terms
• Create alerts for Brand terms
• Keep and eye on what social media is saying about your
  Brand
• Respond to social media complaints about your Brand
• Empower Brand loyalists
• Respond to negative publicity about your Brand quickly
Contact:
Lauren@lvlogic.com
www.lvlogic.com

				
DOCUMENT INFO
Zach Browne Zach Browne Owner
About I'm a Interactive Marketing Consultant, Social Networker, & Affiliate Marketer with over a decade of experience. I generate leads & increase conversions for small businesses by keeping their websites on top of Google's search results. I've worked with a variety of industries including but not limited to; financial, manufacturing, technology, medical, legal, and construction. I've successfully promoted an extensive array of products, services and messages to strategically targeted markets.