Finding a cure to cyclical swings in business by ProQuest


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									                                                                                                                                                                                        Christina Mazza
                                                                                                                                                                                                                  Favorite quote:
                                                                                                                                                                                                                                   P. Goldman
                                                                                                                                                                                                                              President and CEO, New
                                                                                                                                                                                                                               Jersey Performing Arts
                                                                                                                                                                                                                             “Life is the question and
                                                                                                                                                                                                                                 life is the answer.”
                                                                                                                                                                                                                                – Kris Kristofferson

                                                                                                                                                                                                              Mark Juliano
                                                                                                                                                                                                                CEO, Trump
                                                                                                                                                                                                                Resorts Inc.
                                                                                                                                                                                                           “Don’t expect anything
                                                                                                                                                                                                            and you will never be
Bill Bartzak, founder and CEO of MD On-Line, says he expects acquisitions to play an important role in his company’s growth, including a jump from 67 employees today to 100 by 2012.

Finding a cure to cyclical swings in business                                                                                                                                                                                     Gil Medina
                                                                                                                                                                                                                               Executive managing
Medical technology company nearly doubles revenue in one year                                                                 1980s, he went looking for a new business that                                                   director, Cushman &
                                                                                                                              wasn’t vulnerable to cyclical swings. “I decided                                                Wakefield of New Jersey
            BY BETH FITZGERALD                                 will beat you there,” Bartzak said.                            my next business had to be technology-based,
                                                                                                                                                                                                                             “It’s not enough that we
MD ON LINE, a technology company that                                Instead of slowing his company down,                     and recession-proof,” he said.
                                                                                                                                                                                                                             do our best; sometimes
ushers doctors into the digital age, has nearly                Bartzak said the recession has helped MD                            MD On-Line gets a steady stream of recur-
                                                                                                                                                                                                                               we have to do what’s
                                   doubled its                 On-Line’s revenue grow to $11.6 million in                     ring revenue from the doctors and insurance
                                   revenue and                 2009, from $6 million the year before, as doc-                 companies that subscribe to its services; the
                                                                                                                                                                                                                                – Winston Churchill
                                   work force                  tors and insurers strive to cut costs by shifting              insurers subsidize the expense of filing electronic
during the recession.                                          from paper to computer. Two years ago, one of                  claims, to encourage doctors to use technology.
      CEO Bill Bartzak said the company he                     his largest clients, WellPoint, “put a challenge                    “We’ve really proved that this business                                 
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