Company brochures
A portrait of a company
A company’s presentation material
Magazines Newsletters Reports Brochures Image brochures Product brochures Interviews Lectures Open house arrangements Audio-visual material Web sites (electronic brochures) Etc.
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What is a brochure?
A medium in its own right Two kinds of brochures:
Product brochures
one single product a product range one single company a profile of a concern
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Image brochures
The purpose of brochures
Main purpose
To introduce stakeholders to issues of a general and permanent nature. These issues relate to the product and/or company in question. to inform about the company’s products, activities, development etc. to encourage contact to attract investors to act as user manuals etc.
Other purposes
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Product brochures: typical features
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Attention-getting devices Introduction Product description
Product A
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manufacturing process materials application function advantages
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Contact details and encouragement to get in contact with the company/retail outlets
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Image brochure: typical features
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Attention-getting device Introduction History Products, services, projects (features) Production process and facilities Technology, innovation and product development Employee relations, work place/work environment Implementation, market position Stakeholders (customers, suppliers, partners etc.) External relations Contact details and encouragement to get in contact with the company in question / retail outlets 6 Additional information (product specifications)
Image brochure: features in detail:
3. History 1. Emphasis on the founder’s/managing director’s personal qualities 2. Foundation and development (before, now and in the future) 3. Validation of the company’s position and knowledge 4. Validation of the development and expansion 5. Product positioning 6. Future visions 7. Philosophy, mission, objectives
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Image brochure: features in detail:
7. Employee relations, work place/environment
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The qualities of the employees Tasks The employees’ objectives What does management do for the employees? The objectives of management Management / employee relations Company culture (relations between employees) Physical work environment Company build up and structure Concluding remarks
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